What to Expect at Googles Oct 4 Event

first_imgGoogle October 4, 2016 Image credit: Google via PC Mag Four months ago, Google CEO Sundar Pichai went on the record to say that his company had no plans to make new smartphones of its own, and would instead continue to rely on partnerships to manufacture the devices.Those partnerships will bear new fruit on Oct. 4, when Google is expected to unveil the latest version of its Nexus/Pixel phones alongside a host of other consumer tech devices. PCMag will be bringing you live coverage from the event, which kicks off at 9 a.m. PT/12 p.m. ET, and while we don’t know exactly what Google has in store, we have several pretty good guesses.More pixelsGoogle already uses the Pixel nomenclature for its Chromebooks, which are expensive but still some of the best Chrome-powered devices money can buy. That premium theme will likely continue with the Pixel smartphone line, which will either complement or replace current Nexus devices, depending on which Internet rumor you believe.Pixel phones will likely come in at least two sizes, similar to Apple’s iPhone and Samsung’s Galaxy lineup. But the size difference could be small, with Android Police reporting that Pixel will have 5- and 5.5-inch versions. That report corroborates rumors that surfaced earlier this year about two devices codenamed Sailfish and Marlin.Other specs and pricing remain very speculative. Reliable hardware leaker Evan Blass writes that the devices will be manufactured by HTC. His photos show a handset with a buttonless black bezel, a front-facing camera and a volume rocker along the right edge.Android Police reports that the smaller of the two devices will have a 5-inch 1080p display, a quad-core 2.0GHz 64-bit processor, 4GB of RAM, 32GB of storage, a 12MP rear camera and an 8MP front shooter.An ultra chromecastCiting a person familiar with the company’s plans, Blass wrote that Google will also reveal a new 4K streaming stick on Oct. 4, to be called the Chromecast Ultra. A leaked photo shows a round, jet-black device with a short HDMI cable that looks very similar to the Chromecasts currently on sale, but without the logo. Instead, there’s simply Google’s stylized “G” logo, which suggests that the search giant may be consolidating its product branding.The Chromecast Ultra is expected to retail for $69, according to Android Police. Although that’s nearly double the price of the current Chromecast, it’s still less than many competitors charge, including Roku’s new $79 Premiere, which can stream in 4K at 60fps.(Day) Dreaming of VRFirst announced at Google’s I/O developer conference in May, Daydream is a new protocol for VR-ready Android phones and tablets. The idea is similar to the Oculus platform — you’ll be able to snap your phone into a visor or headset, and take advantage of Google’s collection of VR apps, videos and games.Google previously confirmed that it intends to sell its own Daydream-branded hardware, which it will likely unveil on Tuesday (the Daydream website announces that it is “coming in Fall 2016.”) Google’s approach here will likely be similar to that of Tango, its augmented reality platform, which is available on a branded device (the Lenovo Phab 2 Pro) as well as offered to other manufacturers via an API and developer kit.Bringing it homeWe’ll likely see updates to or a new version of Google’s Wi-Fi router, called OnHub. Various versions of OnHub are built by third parties, and they’re fairly niche products at this point given their $199 starting price. It could take the form of a $129 router that Android Police suggests will have many of the same capabilities as OnHub, such as enhanced range. It could also include cheaper, smaller devices similar to the Echo Dot, which will extend the Wi-Fi signal and provide an interface to control other smart home features.At I/O, Google also showed off an Amazon Echo rival called Google Home, so look for launch details at Google’s event later today. Add to Queue The only list that measures privately-held company performance across multiple dimensions—not just revenue. 4 min read News reporter What to Expect at Google’s Oct. 4 Eventcenter_img Look for new Pixel smartphones, connected home products, a 4K Chromecast and more. Tom Brant Next Article 2019 Entrepreneur 360 List This story originally appeared on PCMag –shares Apply Now »last_img read more

May the 4th Be With You Quotes on Building an Empire From

first_img Fans celebrate the mega film saga every year this day. Not many people can claim they’ve truly shaped popular culture, but George Lucas can. His creation, Star Wars, didn’t just render an entire fictional universe, it has earned about $6.6 billion across 17 theatrical releases (adjusted for inflation) since 1977. It’s also a full-fledged cultural phenomenon. The franchise has brought more than $32 billion to retailers through related novels, video games and fan projects galore. (One recent project merged Star Wars with the iconic Sgt. Pepper’s Lonely Hearts Club Band album by The Beatles.)Related: New Star Wars Film Is a Marketing Force Brands Should StudyMeanwhile, Lucas is also a successful entrepreneur, founding Lucasfilm, which he sold to Disney in 2012 for more than $4 billion, and Industrial Light & Magic, a visual effects company that was also acquired by Disney.Star Wars fans have unofficially celebrated May 4 for years, but formal events started popping up in 2011. The pun that sparked the event  —  “May the Fourth Be With You” — has been a classic for decades, first used in 1979.In honor of Star Wars, we’ve collected 10 quotes from the franchise’s creator, George Lucas. Let them give you some insight on how this innovator approaches his work — and inspire your next success. On work”I am simply trying to struggle through life; trying to do God’s bidding.”On passion”It’s hard work making movies. It’s like being a doctor: you work long hours, very hard hours, and it’s emotional, tense work. If you don’t really love it, then it ain’t worth it.”On the struggle to build something”Making a film is like putting out a fire with sieve. There are so many elements, and it gets so complicated.”On the power of success”The object is to try to get the system to work for you, instead of against you. And the only way you can do it is through success, I’m afraid.”On the drawbacks of success”From being a struggling, starving filmmaker to being incredibly successful in a period of a couple of years is quite a powerful experience, and not necessarily a good one.”On the irony of success”I hate corporations and I’m not happy that they have taken over the film business but on the same hand I find myself being the head of a corporation. There’s a certain irony there.”On taking control”I took over control of the merchandising not because I thought it was going to make me rich, but because I wanted to control it. I wanted to make a stand for social, safety and quality reasons. I didn’t want someone using the name Star Wars on a piece of junk.”Related: 3 Lessons About Mental Toughness You Can Learn From YodaOn believing in your vision”Right or wrong, this is my movie, this is my decision, and this is my creative vision, and if people don’t like it, they don’t have to see it.”On the privileges mega success gives you”I’ve worked hard enough and earned enough to fail for the rest of my life. And I’m gonna do it!” Image credit: Denis Makarenko | Shutterstock.com Register Now » 3 min read May 4, 2017 Star Wars May the 4th Be With You: Quotes on Building an Empire From George Lucas Learn how to successfully navigate family business dynamics and build businesses that excel. Add to Queue Free Webinar | July 31: Secrets to Running a Successful Family Business Entrepreneur Staff 102shares Entrepreneur Staff Next Article last_img read more

This New AI Platform Wants to Help More Women Entrepreneurs Become Millionaires

first_img This New AI Platform Wants to Help More Women Entrepreneurs Become Millionaires Fireside Chat | July 25: Three Surprising Ways to Build Your Brand Dell, Circular Board and Pivotal have partnered to make the startup ecosystem easier — and more profitable — to navigate. The problem: Women-owned businesses employ 7.8 million workers in the U.S. and generate $1.3 trillion in revenue overall, yet only 2 percent of women entrepreneurs in the U.S. have reached more than $1 million in revenues.The solution: Alice, the first-ever artificial intelligence platform built with the singular purpose of helping female founders flip that stat from 2 percent to 98 percent.Related: Inspiring Quotes to Help You Get Through Your Work DayBuilt in partnership between Dell, Circular Board and Pivotal, Alice is “a female founder’s best mentor, guide and consultant,” according to Carolyn Rodz, founder and CEO of Circular Board. “The current startup ecosystem continues to cycle resources among a very small percentage of well-connected entrepreneurs, making it difficult for less traditional founders to navigate. Alice instantly filters millions of resources down to the personalized, verified content that enables founders to scale to the highest heights, no matter where they are located or who they know.”Here are a few of Alice’s highlights:• A conversational user interface to express different areas where women entrepreneurs need help (e.g., financing, legal, marketing, technology)• Static and machine learning based on user input• Personalized dashboard with real-time modules based on user activity• User profiles with data collection capabilities for personal and company demographics• An extensive library of resources, network of global experts and leaders and events calendar• Robust search pages with stored results that sort and filter by location, industry, annual revenue, employee count, years in business and content publication source• Bulk and single upload of resource(s) and mentor(s) by trusted partners and the Circular Board team of experts for easy content aggregation and suggestive analytics   Image credit: Dell and Pivotal Add to Queue Next Article VC Funding Entrepreneur Staff Entrepreneur Staff –shares Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. Enroll Now for $5last_img read more

The Tech Industrys Real Problem With Diversity Is Clear Its Not The

first_img Tech apologists claim there are insufficient numbers of qualified women to hire. Which conveniently overlooks the hostile work environments now known to be pervasive. Add to Queue The only list that measures privately-held company performance across multiple dimensions—not just revenue. Next Article –shares 2019 Entrepreneur 360 List Elizabeth Ames SVP of Marketing, Alliances and Programs at the Anita Borg Institute Guest Writer Apply Now » Opinions expressed by Entrepreneur contributors are their own. 3 min read September 1, 2017 For women in Silicon Valley, 2017 has been a watershed year. We’ve seen women technologists share their stories of sexual harassment and bias, shocking industry outsiders and even many male colleagues. Susan Fowler’s blog post blew the lid off of Uber’s sexual harassment issues and hostile culture. Soon thereafter, a crew of female entrepreneurs turned a spotlight on blatant sexual harassment in the venture capital world. Neither of these stories surprised women or minorities who work in tech, but—finally—people were listening.Related Video: See Inclusion as a Growth StrategyThe antidiversity screed penned by ex-Google engineer James Damore isn’t so surprising, either. As women and members of minority groups speak out and make gains, it’s inevitable that we’ll see pushback from those who benefit from the existing system. The points that Damore made in his now-infamous manifesto aren’t supported by the facts and are profoundly offensive to many, but in today’s world of “fake news” they’re fair game as “free speech.”Related: That Infamous Google Memo Says Plenty About What’s Wrong With Tech and Why It’s So Hard to Talk AboutLet’s be real: Women technologists and other minority tech workers face consistent, entrenched bias every single day. Damore’s screed is proof of that. Who wants to work with someone who clearly believes that gender makes them less qualified? Who wants to have that same person weighing in on their performance review? And who wants to be prejudged based on their gender before they’ve even walked in the door? I think we can all agree that every worker deserves to work in a harassment-free environment where they are evaluated based on their skills, abilities and accomplishments.Women leave technology careers at a rate twice as high as their male counterparts due to exactly this sort of bias, harassment and cultural hostility. Scandals like the Google memo make it doubly hard for girls and women to feel welcome as they pursue jobs at tech companies.Related: 3 Reasons Why Gender Equality is an ‘Everyone’ IssueWomen at Google are in a bind: Speaking out puts them at risk of being targeted. But now is exactly the right time for women and other marginalized technologists to tell their stories and make clear the daily human toll of bias and harassment. They need to talk about what they’ve achieved, and the reasons why they live and breathe for engineering and computer science. They need to share their dreams because, counter to prejudicial notions, women actually are ambitious, smart and, yes, even aggressive. They also must confront the bias they live with, along with a stunning lack of opportunity, advancement and recognition.Related: Uber Under Fire Once Again Following Sexism and Harassment ClaimsWe all need, now more than ever, to celebrate the women in our midst who are changing the tech world every day. Women and minority technologists will overcome these challenges by staying strong together, and forging stronger connections to the community. Together we can build a world where the people who create technology represent the societies that use it.  The Tech Industry’s Real Problem With Diversity Is Clear. It’s Not The Pipeline. Corporate Culture Image credit: Hero Images | Getty Imageslast_img read more

Apple Has Taken Its Online Store Offline Ahead of Its Massive MacBook

first_imgApple Apple Has Taken Its Online Store Offline Ahead of Its Massive MacBook Launch Event Today Here we go, here we go, here we go.Apple has taken its online store down ahead of its big event today, where it is expected to launch a slew of new products, including a radically revamped MacBook Pro and a new iMac.Visitors to the website who try to buy something are greeted with a GIF telling them only that the company has “got something special in store for you,” in multiple languages.Image credit: AppleThe MacBook Pro is expected to get a massive overhaul, with highlights including a second, touch-sensitive screen that sits above the keyboard in place of the function keys, in addition to a fingerprint reader.As well as a new iMac, we may also see an improved MacBook Air, and iOS 10.1, the first major update for Apple’s mobile operating system.The event kicks off at 10AM Pacific Time — or 6PM in the UK. The whole thing is being livestreamed on Apple’s website.  Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals October 27, 2016 A photo accidentally leaked by Apple of the new MacBook Pro. This story originally appeared on Business Insider –shares Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right.center_img Visitors to the website who try to buy something are greeted with a GIF telling them only that the company has ‘got something special in store for you,’ in multiple languages. Add to Queue Next Article Image credit: Apple 1 min read Rob Price Register Now »last_img read more

Nintendo Shipped 274 Million Switch Units in Its First Month

first_imgNintendo Nintendo Shipped 2.74 Million Switch Units in Its First Month Free Webinar | July 31: Secrets to Running a Successful Family Business Learn how to successfully navigate family business dynamics and build businesses that excel. 2 min read Senior Editor Total beats its pre-launch goal while 3DS continues to sell well thanks to new Pokémon games. April 27, 2017 Matthew Humphriescenter_img Register Now » Next Article Add to Queue Before the Switch launched, Nintendo set a target of shipping 2 million of the hybrid consoles during its first month on sale. We’ve already heard about Zelda: Breath of the Wild selling more copies on Switch than there are Switch, but now we know that Nintendo easily beat its own target, shipping 2.74 million Switch consoles in its first month.Breath of the Wild continues to outpace the hardware, racking up 2.76 million copies sold. This is surely a mix of gamers buying more than one copy (standard and collector’s edition), and those who haven’t been able to get a Switch yet buying Zelda anyway in preparation. If you add in the Wii U version, the total increases to 3.84 million copies. The good news for Nintendo doesn’t end there. According to Eurogamer, the 3DS is continuing to sell well. The 2016 sales report shows 7.27 million 3DS sales, taking the lifetime total to 66 million. Pokémon Sun and Pokémon Moon played a big part in shifting new hardware, selling 15.44 million copies.Considering the Wii U was never really very popular, it’s impressive to find it still managed to sell 760,000 units last year. Its lifetime sales now sit at 13.56 million, which is easily going to be surpassed by Switch at this rate. Nintendo is predicting another 10 million Switch will sell over the next 12 months, taking the total close to 13 million. That’s lower than the production doubling estimate of 18 million made in March.Surprisingly good sales of the 3DS last year make it clear Nintendo won’t be ending support for its handheld platform any time soon. In fact, the 3DS is expected to sell another 6 million units over the next year. If the rumors of a Mini Switch arriving in 2019 are true, then Nintendo will likely continue supporting the 3DS until then. –shares This story originally appeared on PCMag Image credit: Nintendo via PC Maglast_img read more

Starbucks Is Offering AR Tours of Its New Massive Shanghai Coffee Shop

first_img This story originally appeared on Engadget The only list that measures privately-held company performance across multiple dimensions—not just revenue. Add to Queue December 5, 2017 –shares Image credit: Starbucks Starbucks Starbucks Is Offering AR Tours of Its New, Massive Shanghai Coffee Shop 2019 Entrepreneur 360 List 2 min read Apply Now » Jon Fingas Starbucks has a long, long tradition of using tech to bring you into its coffee shops, and that will be truer than ever with the latest supersized Reserve Roastery location in Shanghai. The beverage behemoth will use a mobile app to offer guided augmented reality tours of the coffee-making process when the restaurant opens on Dec. 6. Point your phone at equipment like the roaster or cask and you’ll get an explanation of what happens as beans eventually turn into your venti latte.The chain is offering virtual badges for participating in the tour, and you’ll get a “unique Roastery filter” to mark your trip. We’re not sure who’s excited to show that they’ve visited a Starbucks (even if it’s a very elaborate one), but it at least means you’ll have a virtual record of your trip.There’s no mention of whether you’ll see this AR experience in other Reserve Roasteries (we’ve asked about future plans), but it’s reasonable to expect that this won’t be available at your corner Starbucks any time soon. This is more about turning your visit into a mini event and encouraging you to linger a while longer. As it is, we could see other restaurants following suit if this catches on. Next Article It’s the drink giant’s latest use of tech to draw you in.last_img read more

These Are the Cities Where Tech Workers Earn the Most Infographic

first_img June 20, 2019 These Are the Cities Where Tech Workers Earn the Most (Infographic) Tech Add to Queue Entrepreneur Staff San Francisco of course came out on top. 1 min read Entrepreneur Staff Image credit: 10’000 Hours | Getty Images Next Article Fireside Chat | July 25: Three Surprising Ways to Build Your Brand Despite the possibility of a government crackdown on tech companies, it remains a good time to work in the industry.According to Hired’s annual State of Salaries report, tech industry salaries are steadily rising. To see where tech workers make the most money, and which specialties earn the big bucks, check out the graphic below. –shares Learn from renowned serial entrepreneur David Meltzer how to find your frequency in order to stand out from your competitors and build a brand that is authentic, lasting and impactful. Enroll Now for $5last_img read more

Major companies join platform to fight food waste in Latin America

first_imgMajor companies join platform to fight food waste in Latin AmericaPosted By: Contributoron: October 17, 2018In: Agriculture, Business, Environment, Food, Industries, Social Responsibility, Social responsibilityPrintEmailSome of the world’s largest food companies have joined an Inter-American Development Bank (IDB) initiative to combat food loss and waste in Latin America and the Caribbean (LAC).Called #SinDesperdicio, the platform brings together businesses such as The Coca-Cola Company, Nestlé, Grupo Bimbo, Oxxo and Dow Chemical.IDB said that in the LAC region, 127 million tons of food is wasted or lost each year – an annual average of 223kg per person in a region where nearly 42 million people suffer from acute undernutrition.In some of the region’s food groups, such as fruits and vegetables, losses exceed 50%. At consumer level, particularly at homes, about 28% of the food is wasted. IDB said the phenomenon takes place all along the food chain: in the production phase, 28% is lost; in handling and storage, 21%; in processing, 6%; in distribution and marketing, 17%; at consumer level, particularly at homes, about 28% of food goes to waste.Some estimates suggest that at global level, 18% of all productive land and 19% of fertilisers are used to produce food that never gets consumed.The platform will promote four areas of activity: innovative projects, national and local public policies, knowledge generation, and responsible consumer habits.In the field of innovation, processes and technologies throughout the production chain will be promoted – from infrastructure that improves logistics, to novel food recovery and donation models.The platform will also foster public policies in areas such as adoption of labelling standards, norms and incentives for food donation, and support for national and municipal food loss and waste reduction.In the area of knowledge, efforts will be made to enhance the existing data on food loss and waste levels and their causes.The initiative will also promote behavioural changes through awareness and training campaigns aimed at minimising food waste among producers, distributors and end consumers.IDB executive vice president Julie Katzman pointed out that #SinDesperdicio is aligned with the Sustainable Development Goals, which seeks to cut per capita food waste by half and reduce losses in the production and distribution chains by 2030.“Meeting these goals will demand effort from all of us,” she said. “This associates platform is a starting point to reduce food losses and waste, a fundamental agenda to achieve our objective of improving lives in Latin America and the Caribbean.”Olga Reyes, The Coca-Cola Company’s public affairs, communications and sustainability vice president for Latin America, said: “We are proud to be making this effort to reduce food loss in Latin America. This is a commitment where we all gain: communities gain, consumers gain, producers gain, and most of all, the environment gains. This will become part of the legacy we leave to the generations to come.”Grupo Bimbo global sustainability manager Alejandra Vázquez said: “Ever since our foundation more than 70 years ago, it has been our priority to work day in and day out to build a sustainable, highly productive and fully humane company. As founding partners of this platform, we are also taking one more step to fulfil our purpose of contributing to make the world a better place. We commend the IDB for this initiative, and we trust that by joining efforts and synergies, we will all manage to reduce food losses in our region.”Laurent Freixe, Nestlé’s CEO for the Americas, highlighted the relevance of the alliance for the company. “We have decided to join #SinDesperdicio because we are aware that nobody can tackle this challenge on their own. We need to work together to reduce food waste for the benefit of our planet and the people living in it. Nestlé has set for itself the goal of eliminating the delivery of waste to landfills from all our working centres by 2020, and to work alongside our suppliers and consumers to fight food waste.”The platform will develop pilot projects in Mexico, Colombia and Argentina with a view to quickly expand to other nations in the region.Share with your network: Tags: Grupo BimboLatin AmericaNestlésustainabilityThe Coca-Cola Companylast_img read more

Arla Foods Ingredients releases new highprotein biscuit concept

first_imgConsumers are interested in protein cookies – but they are often let down by taste or appearance, AFI said.Arla Foods Ingredients releases new high-protein biscuit conceptPosted By: Alex Clereon: November 19, 2018In: Food, Industries, Innovation, SnacksPrintEmailArla Foods Ingredients has developed a new high-protein biscuit concept which it says will allow manufacturers to “overcome [the] technical challenges” associated with protein fortification.Called Whey-Pro Biscuit, the new ingredient concept features Nutrilac, the company’s whey protein ingredient, in an indulgent biscuit recipe with a premium look, taste and feel.According to the company, the concept was designed to create biscuits with the right structure and appearance after baking, as well as low water activity for long-lasting crispness and low risk of microbiological spoilage. It helps overcome common issues such as an unpleasant aftertaste and unattractive appearance, and qualifies for a high-protein claim in the European Union (EU).Arla Foods Ingredients claimed the development would allow manufacturers to tap into the protein trends, with a quarter of consumers now looking for cookies or biscuits that are high in protein, according to Mintel. The number of sweet and savoury biscuit launches in North America and Europe that features protein claims has also increased in the last five years – by more than 100% – the market research company found. Yet producing indulgent, high-protein biscuits present manufacturers with processing and sensory challenges.Lene Hald, senior category manager for bakery at Arla Foods Ingredients, said: “High-protein and healthy indulgence are both important trends in the baked goods category. Biscuit manufacturers who tap into them have a great opportunity to grow their market share. Our new concept demonstrates that it’s definitely possible to combine a high-protein claim with an indulgent taste and texture, while overcoming technical challenges.”The Whey-Pro Biscuit concept will be on show at Health Ingredients Europe later this month, where Arla Foods Ingredients will also showcase its Lacprodan TexturePro high-quality whey protein ingredient that gives protein bars a “superior texture and softer bite”.Share with your network: Tags: Arla Foods IngredientsbiscuitsDenmarkproteinlast_img read more

Stora Enso and Sulapac partner to create biodegradable straws

first_imgStora Enso and Sulapac partner to create biodegradable strawsPosted By: Contributoron: December 04, 2018In: Beverage, Business, Foodservice, Industries, Social Responsibility, Social responsibilityPrintEmailStora Enso and Finnish packaging manufacturer Sulapac have continued their collaboration to create biodegradable straws.The straws are based on Sulapac’s biocomposite material – made of wood and natural binders – which is designed to be recycled via industrial composting and is biodegrade in marine environments.Earlier this year, Stora Enso signed a joint development deal with Sulapac to license its materials and technology. The development of the straw is a joint collaboration between Stora Enso and Sulapac – a cooperation which complements Stora Enso’s biocomposite portfolio.Annica Bresky, EVP of Stora Enso’s consumer board division, said: “This is an important step for Stora Enso and showcases our long-term commitment to gradually replacing fossil-based materials with renewable solutions. Our collaboration with Sulapac is a great example of what we can achieve through partnership in terms of driving innovation to create sustainable solutions within the bioeconomy.”Hannu Kasurinen, Stora Enso head of liquid packaging and carton board, said: “Eco-awareness is a strong driver for consumer demand, and our customers want help in replacing non-renewable materials. Different biocomposite solutions, such as renewable caps and closures and straws will be add-ons and a complement to our own consumer board portfolio, bringing additional value to our customers.”Sulapac founder and CEO Suvi Haimi added: “Today, we proudly announce that we are launching a demo for a recyclable, microplastic-free and marine biodegradable straw. This is the world’s most sustainable straw that can be produced on an industrial scale and we have jointly developed it with Stora Enso. Billions of plastic straws are produced and used every week. This straw has the potential to be a true game changer.”Sulapac’s material works in existing extrusion lines and the target is to have the straws commercially available in the second quarter of 2019.Share with your network: Tags: FinlandStora EnsoSulapacsustainabilitylast_img read more

FrieslandCampina inaugurates Dutch dairy distribution facility

first_imgFrieslandCampina inaugurates Dutch dairy distribution facilityPosted By: Contributoron: January 23, 2019In: Dairy, Distribution, Industries, IngredientsPrintEmailFrieslandCampina has opened a new distribution centre in the Netherlands, which will store and transfer dairy products for export markets such as China, Hong Kong, Russia and Greece.Located in Meppel, the 31,000-square-metre facility can accommodate 43,000 pallets and covers an area of about five football pitches.FrieslandCampina began work on the unit in 2017 and it will replace the firm’s other Dutch distribution centres, located in Hoogeveen, Heerenveen and Veendam.Meppel was selected because of its favourable location. From the site, dairy products can be transported straight to the port of Rotterdam by water. FrieslandCampina said the location is also easily accessible by road and provides good connections with the rest of the world.Aside from annual efficiency savings, a reduction of 1.5 million transport kilometres will be achieved, equalling a reduction of CO2 emissions by 650,000kg.The centre was opened by FrieslandCampina Ingredients president Kathy Fortmann, who said: “The distribution centre means a lot to FrieslandCampina and the neighbourhood. Meppel is a favourable, central location and easily accessible both by road and by water.“The sustainable construction and more efficient transport makes a considerable contribution to the reduction of the CO2 emission.”FrieslandCampina said it deploys external parties for the distribution and leases the distribution centre.The announcement follows a series of acquisitions carried out by the dairy cooperative last month, including deals for Jana Foods, Millán Vicente and Best Cheese Corporation USA.It also signed a mozzarella cheese contract manufacturing agreement with German dairy cooperative DMK Group.Share with your network: Tags: FrieslandCampinaNetherlandslast_img read more

It cant get much hotter can it How heat became a national

first_img 8 9 Report Look, for goodness sake, there is no such thing as climate change or global warning – it’s a global conspiracy subscribed to by 99% of the world’s scientists. That nice Mr Trump says so, and he has an unblemished record of speaking the truth. These stories, the Guardian, all the interviewees, the homeless, the old, the otherwise without-AC, the thermometer manufacturers, the whole lot of you goddamned liberal elite socialist scumbags, you’re all part of the problem. Soon the Right People will be in power, all these blasted post-war institutions that have done nothing to preserve peace, maintain stability and successfully promote international co-operation rather than confrontation will be dismantled for the goddamned liberal elite socialist cabals that they are, and then we’ll be able to annihilate each other by global nuclear war or global runaway climate change without interference from the goddamned liberal elite socialists. Goddammit. Wait, didn’t that nice Mr Trump say there is no climate change? Shit, it’ll have to be nuclear war, then. It’s the end of days! Praise the Lord! It’s coming, my tea leaves said so! Hallelujah! 14 Aug 2018 19:52 It will get very hot buddy. err what on earth are you on about? Is checking statistics and facts banned in your household. Bexiteer by any chance? Report 14 Aug 2018 19:51 Twitter 14 Aug 2018 20:19 Share Share on Facebook Share Facebook 14 Aug 2018 20:06 Comments 696 BillyHull Report rottenboro Report Pinterest ‘King’ James Sanders at the Marcos de Niza Senior Center’s emergency cooling facility. Photograph: Joshua Taff/The Guardian Phoenix | Pick Show 8 more replies Hydrant sprays are fun. Many firehouse have a special cap that limits the water flow while producing a steady blast of water.It’s not as common a practice anymore, but for poorer kids without access to beaches and pools, it was a easy way to cool off from the summer heat. Show 21 more replies 22 23 Twitter EGriff 12 13 Share on Twitter Beyond setting up the cooling centres, mainly in libraries, so far the response in Philadelphia has focused on raising public awareness, with city officials bombarding residents with advice in English and Spanish to“Stay Cool Philly!”, avoid the sun, drink water, and check on elderly neighbours.“I think some of the other things people are in the west may be a little more attuned to the issues – like don’t jog your five miles at noon, do it at 5am,” says Dr Caroline Johnson, a senior official at the Philadelphia Department of Public Health. “Some of that may come as a surprise to people around here.”Improvements in treating heat exhaustion and heat stroke mean that spikes in hospitalisations – around 40 people were taken to hospital in Philadelphia for heat in the first week of July – don’t necessarily lead to a surge in deaths. But older cities in the US north east, like Philadelphia, were built at a time when rapid change into a new climate was virtually unimaginable. Report Report Twitter | Pick Facebook Share on Twitter jessthecrip Support The Guardian Twitter 1 2 Share via Email Share on Twitter bobbymac1956 Reply They’ve already covered Germany this week, baby squirrel hunting a man. 14 Aug 2018 20:10 | Pick Report Share on Facebook | Pick Share on Twitter haringey I haven’t seen statistics but am still happy to speculate.Winter deaths are associated with fuel poverty (in the UK at least) rather than extreme temperatures per se.Increased demand for power for air conditioning in summer is not going to lower fuel prices for those needing to heat their homes in winter and the economic impact of dangerously hot summers will fall, as ever, upon the poorest.If it ever gets warm enough in England that one need not heat one’s home between September and March, then we’re probably all f*cked anyway. Twitter Report Gelion 6 7 Share on Facebook Share on Facebook Share on Twitter Facebook | Pick It’s only about the economy for Trump supporters.Career politicians and the resulting status quo performances have not helped at least half the Americans and they had enough. They wanted meaningful change not the hopey change Obama offered. 14 Aug 2018 22:05 Share Ernekid 14 Aug 2018 19:49 Share on Facebook As well as the elderly and the homeless, children can be especially vulnerable – During heatwaves, studies have shown that children under 12 months old are particularly vulnerable. Infants and small children are more likely to die or suffer from heatstrokebecause they are unable or lack agency to regulate their bodytemperature and control their surrounding environment. There’s more information on children’s specific vulnerabilities to heat-stress… Show 5 more replies 14 Aug 2018 19:15 14 Aug 2018 EGriff Facebook Share on Facebook | Pick Report Fred B Share on Twitter Reply Reply Twitter TomasStedron Heat now kills more Americans than floods, hurricanes or other natural disasters – but cities are facing it almost entirely alone Reply fistjobdenial AbsolutelyFapulous Share recommendations You made your bed, America, now you can lie in it. And when the electricity runs out for your air conditioning, then you’ll truly see what you’ve done to the world. Meanwhile, capitalism insists of course that the poor will suffer and die first. GuyWarren Twitter Research published by Wellenius and colleagues last year found the burden of these deaths is shouldered by unlikely places, far from the parched cacti and canyons of the west. The relatively cooler eastern cities of Philadelphia and Baltimore jointly have the most excess deaths due to heat in the entire US, at 37 fatalities per million people each year, the research found. July temperatures in Baltimore and Philadelphia have a long-term average of around 25C; in Phoenix it’s 34C. In all three cities, as elsewhere on the planet, the average is climbing. | Pick Share on Twitter Share on Twitter | Pick Tim1960 Please note that this comment isn’t designed to ignore the potential enormous problems of climate change, but…… If the concern is about heat killing Americans as it becomes hotter, shouldn’t we at least look at whether there’s any offset in winter deaths from it being slightly warmer. Excess deaths in winter are for developed countries in the northern hemisphere are much bigger figure than summers, and the elderly and infirm are far more likely to die in the winter months. Is there a reduction we are seeing in winter deaths (genuine Q, I don’t know)? An analysis of this should look at the net effect of the warming climate on that specific metric. 2 4 5 GuyWarren Share on Facebook Share It’s not just the heat. It’s the humidity. Even walking about the place in 30C heat with 80% humidity is exhausting. It’s not even nice to go outside without becoming an disgusting sweat drenched mess. Share on Facebook Pyrus Reply Twitter Reply jessthecrip Reply expanded Reply 29 30 Facebook | Pick Share on Facebook 7 8 Share 10 11 … OK? … Heat is a minor killer in the US – not to be ignored of course – but it pales into insignificance against the biggest killer in the US by a long way. 400,000 Americans a year die from poverty related causes. So 4m Americans a decade are dying because they are poor. No doubt not having access to Air Con and free water will increase this as the world heats up, but it’s eye opening to see 13,500 people died in the US last year due to Heat, not 1% of the poverty issue. Twitter Maybe a rethink on all those emissions…..they were warned SteveRP 13 14 Twitter 4 5 14 Aug 2018 19:24 Twitter Pinterest Share on Facebook Share 44 45 | Pick Show 8 more replies Report Share on Twitter Reply Share via Email Twitter Twitter Share Yes it will and many of us are worried about the tipping point. Unfortunately the rich will be insulated from the suffering until it becomes unbearable and the rest of us slaves are no longer able to do their work. Eat the rich. Share Report Facebook Reply Chrisd81 14 Aug 2018 19:13 14 Aug 2018 20:09 Guardian Pick Share on WhatsApp Reply 10 11 Chrisd81 Reply Share 14 Aug 2018 19:10 Share on Facebook GuyWarren Facebook It will get a lot hotter for at least the next couple of decades. That’s locked in and there’s no way around it. Vast swathes of the south and midwest will become uninhabitable. Whether that is true of the rest of the country is up to the world. It’s a global referendum on who lives. One that has been run since about 1890, though it widely known since 1968. It’s called what to do about global warming. And every time people vote nothing, more of the world is doomed to being devoid of life. This isn’t natural, there has never been this rate of change in the last half billion years (the time of any meaningful life). That’s important because life stabilizes the environment. Either there’s too much pollution to stabilize or there’s not enough life left. Or both. Either way, that’s a man-made problem. Reply Facebook Heat already kills more Americans than floods, hurricanes or other ecological disasters. That puts sweltering cities like Phoenix – where flights were cancelled last year because it was simply too hot – under growing pressure. But heat is rapidly becoming a national problem. Recent research suggests warming conditions are leading to suicides, as rising nighttime temperatures deprive Americans of sleep and respite from scorching days. A new study, released last week, predicts that a warming climate will drive thousands to emergency rooms for heat illness. The very hottest days experienced in the US could be a further 15F warmer this century if greenhouse gas emissions aren’t curbed. GuyWarren | Pick Report ‘It can’t get much hotter … can it?’ How heat became a national US problem | Pick And let’s make them out of plastic and all the other stuff that takes hundreds of thousands of years to degrade, so they’ll be near-permanent monuments AND be a teeny bit useful as well… Sorry there was an error. Please try again later. If the problem persists, please contact Userhelp Jeremy is not involved. Facebook Share | Pick 14 Aug 2018 19:34 Record temperatures raise wrenching questions about the future viability of cities such as Phoenix, where taking a midday jog or doing a spot of gardening can pose a deadly risk. Climate change is spurring increasingly punishing heatwaves that are projected to cause tens of thousands of deaths in major US cities in the coming decades.“There’s a point where the human body can’t cool itself, which means you are either in an air-conditioned space or you’re having serious health problems,” says Gregory Wellenius, an epidemiologist at Brown University. “Some places in the US will get to that point. The way we live, work and play will be altered by rising temperatures.” Report Twitter Share NitiGritty eCarl Report 1 2 vinylisalive No they will still die from the cold. It is unlikely that global warm will mean warmer winters. It’s an average. 1.5 deg C on the average yearly temperature is not achieved by a 1.5 deg C increase daily temperatures but by a large increase in summer temperatures and a decrease in winter temperatures. Reply It that’s true (and I believe it it) then sure agriculture will be severely affected. …Mass migration, food shortages and much. Those in power (not just the politicians) are committing a hideous crime against us all but particularly against the young. They disgust me. Report 14 Aug 2018 19:24 Reply Share | Pick eCarl Share on Facebook Report Welcome to global warming, partly driven by excessive C02 emissions in the US, over many many decades. Unfortunately ordinary Americans and all people have to suffer, the highest burden will be the least able to cope. Its time to wake up and smell the coffee, its not morning time. You cannot tear up international agreements like the Paris accord. Even if it doesnt go far enough and revert back to carbon emitting industries. Thats backward. It cannot be good for the American economy – the US should be a leader in green technology, requiring great engineering and providing great efifciency. Thats the way to boost the economy whilst making it green whilst improving the quality of life. Have we passed the point of no return, possibly. But that is no excuse to do nothing, we can possibly reduce the rate of change of climate change. Its idiotic to do otherwise – the price is too high. Reply antrepat It is the trend that is important and not just one data point. It will bet serious money that the maximum temperatures will be exceeded soon if the trend continues, which is very likely. Share on Twitter Facebook Philadelphia has embarked upon a mission to slash its greenhouse gas emissions, plant hundreds of thousands of new trees, and upgrade its parks in order to provide a haven from the warmth. But the spectre of a particularly deadly summer – perhaps a repeat of July 1993 when 118 people died in Philadelphia due to heat – feels ominously close. Without a severe drop in emissions, Philadelphia will spend around 100 days a year above 32C (90F) within 30 years, double the number of hot days experienced in 2000.“I think what scares me is that the projections are that things are only going to get worse,” says Christine Knapp, director of Philadelphia’s office of sustainability, sitting in her mercifully cool office as the city endured the latest in a string of days over 30C (86F).“This heatwave is very emblematic of what we will likely continue to have. My aunt lives in Arizona where it’s hot all the time. They set up [Phoenix] knowing that was a desert; you go from your air-conditioned car between air-conditioned spaces. They are hotter but they’re better prepared than we are.”But while Phoenix’s buildings are newer and largely air conditioned, any power outage can cause an emergency situation. And familiarity with the burning sun doesn’t provide any protection from it – of the 155 people who died in the Phoenix area last summer, all but three were from Arizona. Twitter … https://goo.gl/images/BqZ2Jc https://en.wikipedia.org/wiki/U.S._state_temperature_extremes Average temperatures have a range of adjustments, where max temp is not adjusted. Odd that only one State has a max temp in 21st Century, and most are in early 20th Century if temperatures are increasing. Reply 2 3 14 Aug 2018 19:11 Reply 14 Aug 2018 21:19 Pinterest Much of Philadelphia’s older housing is packed tightly together in terraces, with little air circulation and no air conditioning. Roofs are still slathered in tar, rather than more expensive reflective materials, trapping more heat. “They’re like little ovens in there,” says Johnson.Clusters of these houses, largely found in poorer, minority areas in the north and east of the city, can be as much as 4C (8F) hotter than the Philadelphia average, according to city officials. Leafier, wealthier suburbs can be as much as 7C (14F) cooler than the average. Being poor often means hotter homes, waiting in the sun at bus stops rather than sitting in air-conditioned Ubers, and being unable to escape to cooler climes on vacation.“When it gets real hot I try to keep an eye on the older residents,” says Joann Taylor, who has lived in the largely black and Latino district of Hunting Park for 47 years. “They don’t have air conditioning, so I just tell them to keep the blinds closed. The houses could do with some updates to cope with the heat.” Gelion Share Share Twitter Reply 1 2 saharadesertfox Reply 14 Aug 2018 19:25 Share on Facebook bobbymac1956 AbsolutelyFapulous Twitter Share on Facebook Reply keziarose82 Share MarkWE Bironic Kinxil | Pick | Pick And yet they voted for a president who’s a climate change denier. Facebook Share on Facebook Share Share on Twitter Reply Share on Facebook 7 8 Facebook Reply Twitter Share on Facebook 48 49 106 107 Indeed! errr what on earth are you on about? Two first names by any chance? Reply | Pick Report Report 14 Aug 2018 19:37 JustaMorlock haringey getoutofmydreams Show 5 more replies Share on Facebook Report Reply Read more Share Twitter Twitter Share on Twitter Share on Facebook He didn’t inhale.(Remember that one?). Show 2 more replies But… Trump said it was all a myth… 14 Aug 2018 20:51 oldest Chrisd81 14 Aug 2018 19:33 Reply Twitter Share on Twitter Share 14 Aug 2018 20:04 Share on Facebook Show 2 more replies The Romans had underground homes in North Africa. I’m sure they weren’t the first. Share on Twitter Please select Personal abuse Off topic Legal issue Trolling Hate speech Offensive/Threatening language Copyright Spam Other Facebook Share on Twitter Share on Facebook Share Report 14 Aug 2018 19:45 allsinging Share Share on Facebook Share on Twitter Share on Facebook Report GuyWarren Share Report TomasStedron features | Pick Sign in or create your Guardian account to recommend a comment Andrew George | Pick 68 69 14 Aug 2018 20:03 Facebook Show 5 more replies Share 14 Aug 2018 19:14 As a kid I envied American kids for those tall street fire hydrants , still do I think . 14 15 A five second bit of research https://www.usclimatedata.com/climate/phoenix/arizona/united-states/usaz0166/2010/7 The hottest July temp in Phoenix was ten degrees hotter. This July is 0.55 degrees hotter than average A journalists ‘relaxing on the beach’ story created from nothing Mr Milman? Shares1,1661166 | Pick Reply Share Share on Twitter Reply | Pick Facebook 14 Aug 2018 21:14 Facebook Report Facebook rottenboro Facebook On yet another day of roasting heat in Phoenix, elderly and homeless people scurry between shards of shade in search of respite at the Marcos De Niza Senior Center. Along with several dozen other institutions in the city, it has been set up as a cooling centre: a free public refuge, with air conditioning, chilled bottled water, boardgames and books. Last summer a record 155 people died in Phoenix from excess heat, and the city is straining to avoid a repeat.James Sanders, an 83-year-old who goes by King, has lived in the city for 60 years and considers himself acclimatised to the baking south Arizona sun. “It does seem hotter than it used to be, though,” he says as he picks at his lunch, the temperature having climbed to 42C (107F) outside. “Maybe it’s my age. Maybe the wind isn’t blowing. It can’t get much hotter than this though. Can it?”The heatwave that has recently swept the US has put 100 million Americans under heat warnings; caused power cuts in California where temperatures in places such as Palm Springs approached 50C (122F); and resulted in deaths from New York to the Mexican border, where people smugglers abandoned their clients in the desert. Further north, in Canada, more than 70 people perished in the Montreal area after a record burst of heat. Share Reply Facebook Twitter | Pick Report Share on Facebook Twitter Report Facebook | Pick Reply Sweltering cities GuyWarren 10 11 Share on Twitter Share on Twitter Share on Twitter Report Quixotematic Facebook 14 Aug 2018 19:42 9 10 Yea ! And they’ll make pay Trump PERSONALLY for it ! (Yeah, I’m kinda naive sometimes) 14 Aug 2018 19:57 Facebook Residents of traditionally cooler cities may need to take the sort of heat precautions already acknowledged in cities like Phoenix. Photograph: Matt York/AP Those wealthy enough to move have an escape route. Disadvantaged communities face starker realities. “There’s some system changes that we need to be making so that people can live within this community if they so choose,” Goodin says.Though the federal government is currently trying to extricate itself from the scientific reality of climate change, at some point it will have to deal with the societal implications of huge swathes of the country requiring expensive modifications to support a human populace.“It’s only a matter of time until the west is completely insufficiently prepared for climate change,” says Brian Petersen, a climate change and planning academic at Northern Arizona University. “If we really wanted to be prepared we would be doing a lot of different things that we’re not doing.“The fact is, there’s not going to be enough refuge for everybody.”Follow Guardian Cities on Twitter, Facebook and Instagram to join the discussion, and explore our archive here | Unpick Facebook 14 Aug 2018 19:47 Facebook Reply MarkWE Share on Facebook Reply Share Twitter 14 Aug 2018 21:44 Reply 71 72 Share on Twitter Share on Twitter Reply Facebook 14 Aug 2018 20:04 Share 14 Aug 2018 19:18 Twitter Twitter AbsolutelyFapulous Ernekid Share on Twitter Facebook 8 9 14 Aug 2018 19:24 Facebook 14 Aug 2018 20:20 Heat and wildfires are also more expensive than investing in clean and renewable energy. If there are engineers reading here, what do you think about these ideas to fight fires:1) Make vehicles or drones that suck up the smoke, and shoot it back towards the flames.2) Make fire proof tanks, like the “Crab tanks” used in WW2, with a rotating cylinder of weighted chains that exploded mines, and use them to fight the flames. Kinxil | Pick 28 29 Share Sweltering cities Share Facebook Share on Twitter Share on Facebook Twitter Share Report Kinxil Share on Facebook Except in the Tube – which is the hottest place in the UK in stifling weather Twitter strangeboy 14 Aug 2018 19:20 Share on Facebook Share on Facebook Twitter Share on Twitter 7 8 36 37 50 Reply Share on Twitter fistjobdenial Reply Nice one, Guardian, for covering this recently. I fear that combating climate change isn’t conducive with neoliberalism, let alone where the world’s economic infrastructure is heading. I read that what is happening now was caused by activity a hundred years ago. Industry today is going to create devastation for the people of the near future. Realistically we’re pretty much only able to slow our own soecies’ demise. Maybe those doomsday preppers are entirely rational after all. Share on Facebook 14 Aug 2018 20:31 Facebook The tallest person ever recorded died in 1940, therefore people are not getting taller on average. Or is that bollocks? 2 3 7 8 In the UK!when it come to energy use it is much cheaper to warm a building than to cool it- and being in a temperate climate we don’t have the extremes found elsewhere in the world.And as humans we find it fairly easy to stay warm in even very cold places because you can add more clothes and dump low level energy [food, wood, coal] into heat by burning it.Staying cool is difficult- we cannot take off any more layers and can’t even cool ourselves above a certain humidity and heat and die. Heat also makes pollution worse- NOx turning into smog and ozone causing ill health.We can fix death by cold far easier with either a bit more money for those too poor to stay warm or / and having insulated energy efficient homes- keeping homes cool is far more a problem. Report Share on Twitter Show 1 more reply sadly we all all have to lie in the same bed ,so to speak, and quite how lots of people, or so it seems, dispute climate change is baffling. i can only conclude that these same people dont understand the difference between ‘climate’ and ‘weather.’ Share 19 20 Facebook 14 Aug 2018 19:46 Share on Facebook Report Share on Facebook Report It’s against the law in UK, to go underground. Reply drragon GuyWarren 28 29 Facebook Share on Facebook If only carbon emissions were purely localised. Unfortunately, any politician who drives high carbon emissions in their own country is harming every other part of the planet. Jump to comment 41 42 14 Aug 2018 20:03 Share on Twitter | Pick | Pick Report Graun’s obsessed with America is there no-where else on earth where this is also happening? 14 Aug 2018 20:00 Share on Facebook Share on Twitter Toiletcleaner Report Share on Facebook | Pick Twitter Share Share 25 Share on Twitter Share on Twitter Twitter It will prolly soon or late mean mass exodus to north. Canada will be your place to be. 14 Aug 2018 19:28 Toiletcleaner 14 Aug 2018 19:36 United States 3 Share on Twitter Reply Atilio Share on Facebook Report NigelSuavety https://en.wikipedia.org/wiki/U.S._state_temperature_extremes https://goo.gl/images/BqZ2Jc Average temperatures are heavily adjusted for a range of factors, where max temp is not. Odd that only one state has a max in the 21st Century, and most are in the early part of the 20th Century if temperatures are rising. Atilio Share Twitter Reply 42 43 ‘Average’ is in the dictionary, if you want to know what it means. Twitter In the UK, it was estimated that 20,000 people more than average died due to the cold winter, and 2,000 in the last week of March alone. | Pick Facebook Report Oliver Milman in Philadelphia Share on Twitter | Pick Reply Reply 13 14 The relatively cooler eastern cities of Philadelphia and Baltimore jointly have the most excess deaths due to heat in the entire US, at 37 fatalities per million people each year, the research found. July temperatures in Baltimore and Philadelphia have a long-term average of around 25C AbsolutelyFapulous Twitter Facebook 3 Share Share on LinkedIn 29 30 OK? Serious question respectfully asked . Please can you tell me exactly how a rather flippant comment on American street furniture warrants a lecture on poverty , a subject of which I am totally aware ? indeed something I DEEM THE GREATEST SCANDAL OF MY LIFETIME. ] Every time I get a chance to vote I have poverty and inequality (Growing sadly ) in mind , indeed it is to the forefront of my decision making process every time I have voted . I have voted in every national , regional and local election since I became eighteen (I am now 62) . I have since age fifteen been an active trade unionist , proudly I was the longest serving NUM official in Welbeck collieries hundred year history , and on my retirement was honoured by a lifetime membership . I have campaigned and marched and demonstrated on poverty and related causes too many times to recall .I still like American style fire hydrants , kids seem to enjoy them . 14 Aug 2018 19:50 BooRadley1 Reply | Pick 10 11 Facebook 14 Aug 2018 19:38 31 32 I KNEW we should never have imported all those “Made in China” thermometers! The Commies won the Cold War after all!! Facebook Reply Kinxil Facebook Report Pinterest Oh yes, of course, because the entire continent of Europe doesn’t pollute at all, you’re too busy shitting rainbows and tulips. Reply 25 26 Facebook Reply Share Every time there’s a new record temp, the denialists queue up to ‘prove’ it is all caused by a badly sited thermometer. | Pick Share on Twitter Twitter | Pick Share Toiletcleaner AlexandraMullen NigelSuavety Share on Facebook 3 4 Share Report Share on Facebook It will get a lot hotter for at least the next couple of decades. That’s locked in and there’s no way around it. Vast swathes of the south and midwest will become uninhabitable. Whether that is true of the rest of the country is up to the world. It’s a global referendum on who lives. One that has been run since about 1890, though it widely known since 1968. It’s called what to do about global warming. And every time people vote nothing, more of t… Jump to comment Twitter Report | Pick Reply Report 14 Aug 2018 22:49 Twitter 128 129 Facebook Report Share Facebook Twitter Share on Twitter LossinLips Report MarkWE Share Natural disasters and extreme weather | Pick next Share on Twitter Share on Twitter Share We encounter this feeling … that perhaps once you’ve acclimated to the weather, you’re no longer as vulnerable. Obviously, that’s not trueKate Goodin JustaMorlock Share on Facebook Twitter | Pick Reply Twitter BooRadley1 14 Aug 2018 19:44 21 22 Share on Twitter Reply Share on Twitter Share on Facebook Share | Pick Share on Facebook Report | Pick Share on Twitter Facebook | Pick | Pick Share Share on Facebook imipak Share on Facebook 14 Aug 2018 23:31 Challenger82 Twitter Share on Twitter 11 12 HaveYouSeenThisMancenter_img Reply 14 15 Facebook 0 1 56 57 SteveRP Facebook getoutofmydreams Share Twitter Twitter | Pick The global average temperature rise is .17 degrees centigrade per decade. That’s easily hidden when day versus night temperatures can vary by ten degrees or more, summer versus winter by 40 degrees or more, and good weather versus bad weather by 20 or more. But given time, hot is getting hotter, and more and more obvious. | Pick What’s the humidity index in Arizona? I would have thought very low. 14 Aug 2018 19:27 Report Share Share on Facebook Twitter Facebook Reply Twitter Hell on Earth. Share TomasStedron Share on Facebook Share on Facebook | Pick Reply | Pick Share on Facebook Reply Twitter 8 9 Twitter Share on Facebook … in our natural world, we refuse to turn away from the climate catastrophe and species extinction. For The Guardian, reporting on the environment is a priority. We give reporting on climate, nature and pollution the prominence it deserves, stories which often go unreported by others in the media. At this pivotal time for our species and our planet, we are determined to inform readers about threats, consequences and solutions based on scientific facts, not political prejudice or business interests.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. BillyHull Facebook Share on Twitter Share 4 imipak 5 6 Atilio Reply Share on Twitter Share on Facebook Report Would you like some of our unicorns? GuyWarren Twitter Joe English | Pick 72 73 Report Kinxil | Pick 48 49 Reply Report Report HaveYouSeenThisMan Share on Twitter TonyLittlejohn Share on Twitter Reply Share Share on Twitter Share on Twitter HaveYouSeenThisMan 98 99 Facebook 47 48 Facebook HaveYouSeenThisMan eCarl 13 14 Twitter Twitter Share UnevenSurface Facebook Share on Twitter keziarose82 | Pick 14 Aug 2018 20:58 14 Aug 2018 19:26 | Pick Reply 14 Aug 2018 19:40 … Facebook Share Challenger82 Report Kinxil bobbymac1956 Share on Twitter Report 14 Aug 2018 20:32 “We encounter this feeling from the populace that perhaps once you’ve acclimated to the weather here or you’ve lived here for a certain amount of time, you’re no longer really as vulnerable to the heat,” says Kate Goodin, an epidemiologist at the health department of Maricopa County, in which Phoenix sits. “Obviously, that’s not true socially or biologically.”Phoenix is looking to create long corridors of shade-providing trees to allow people to venture out of their homes and cars during the day.But the future warmth will be brutal and lengthy. Maricopa County will spend two-thirds of the typical year in heat of more 37C (100C) by the time today’s preschoolers are drawing a pension. Further adaption will be possible, but the ability to carve out a comfortable life in the desert is being gradually dismantled. 14 Aug 2018 20:00 Share on Facebook Don’t know if it’s just me, but there have been quite a few days over 30 degrees in London this summer that have barely had a mention. But compared to Japan or the US hardly anywhere is air conditioned here (apart from offices) so there’s virtually no respite. Share Share on Facebook Share on Facebook This comment was removed by a moderator because it didn’t abide by our community standards. Replies may also be deleted. For more detail see our FAQs. Share on Twitter | Pick Share on Twitter A fire hydrant sprays a child in Philadelphia, which along with Baltimore has the highest rate of deaths due to hot weather in the US.Photograph: The Washington Post/Getty I know what it means, which is why I specifically questioned how much higher the temperature is this year. The average temperatures for the areas wouldn’t suggest there would be an issue. The temperature for this year would seem to be a fairly key piece of information for the article. imipak jessthecrip Homeless people in Phoenix try to find some shade. Photograph: Joshua Taff/The Guardian jessthecrip | Pick Reply | Pick GuyWarren 18 19 Reply Report Share on Twitter Reply Share on Twitter Guardian Pick jessthecrip 77 78 Twitter Share on Facebook Last modified on Mon 22 Oct 2018 06.13 EDT Report Report Reply Share on Twitter Incognito25 Share on Twitter 14 Aug 2018 19:25 There’s a point where the human body can’t cool itself, which means you are either in an air-conditioned space or you’re having serious health problemsGregory Wellenius Report Share on Facebook One day we will copy the ants and move underground. The only way to survive in areas where the temperature tops 40c regularly. You are beginning to sound a lot like ‘lord’ lawson. Maybe the BBC should invite you to propound your fascinating bias against scientific research. In the interests of balance Facebook | Pick Cities Chrisd81 It’s the lying, left-wing thermometers, making up these high temperatures. The alternative truth is that we are in the middle of a new ice age. 0 1 Facebook Twitter Share Topics 14 Aug 2018 20:00 14 Aug 2018 19:23 22 23 Facebook Share on Facebook Reply Share Share on Twitter Ernekid | Pick Share on Facebook Share Share Share on Twitter 14 Aug 2018 19:09 | Pick | Pick 14 Aug 2018 19:24 Report Andrew George Twitter Show 2 more replies The Cityscape: get the best of Guardian Cities delivered to you every week, with just-released data, features and on-the-ground reports from all over the world 14 Aug 2018 19:26 Share Twitter Share on Twitter Share 14 Aug 2018 Reply 14 15 Facebook Twitter Twitter 14 Aug 2018 20:21 next 14 Aug 2018 20:10 Share on Twitter larry39 Share on Twitter 14 Aug 2018 20:14 Share on Twitter | Pick Twitter Facebook | Pick Report JulesBywaterLees 5 6 Facebook 14 Aug 2018 19:20 Share Share on Facebook bobbymac1956 Share on Facebook 14 Aug 2018 21:07 Facebook newest 4 5 26 27 Reply Share on Twitter Twitter 1 2 And what diseases thrive in warmer climes? Our cooler climate diseases are nothing compared with those in warmer environments. Philadelphia Jump to comment Report Facebook 4 5 Share Reply Twitter Reply 25 26 And instead of a head they just have a spike and a winky emoji. Report Close report comment form This doesn’t make much sense, 25C is not dangerously hot (and in fact I need to stop my wife from turning the thermostat higher than this in the winter when it is cold!) How much higher is the temperature this year? Twitter Share Share on Facebook Facebook 1 14 Aug 2018 20:40 | Pick Twitter Facebook Report 14 Aug 2018 19:17 Share on Facebook Zeefra Share eCarl Show 25 Facebook so people who spend years doing research are wrong because you spent fives seconds looking? well done you. what’s next? cancer? cold fusion? that should take at least three minutes. Facebook Share As the crisis escalates… This is one of several articles in a series. The other articles have been about places around the World. | Pick Facebook Show 13 more replies Report | Pick Facebook Twitter Facebook 14 Aug 2018 19:36 Share Share on Facebook Share on Facebook ethelfrida 14 Aug 2018 19:45 6 7 6 7 It’s going to keep getting hotter for about 200 years, as we are heating the ice and permafrost which will feedback into more warming. We are in a lot more trouble than people want to accept. Report Share on Facebook | Pick Chrisd81 Share on Facebook Reply All Facebook Guardian Pick Facebook Share on Facebook Twitter Share on Twitter Show 12 more replies Facebook Share on Facebook Some like it hot. 14 Aug 2018 20:03 AbsolutelyFapulous eCarl Report shambala Reply 34 35 BlackForester Twitter Share on Pinterest Twitter Facebook Share on Facebook Share on Facebook Share on Twitter 19 20 Ruckwartsnimmer Report shambala Report Share 14 Aug 2018 20:27 collapsed Share on Facebook They seem to be in clusters i.e. a specific heatwave generating a few record temperatures across a few states. Extremes can be anomalous. Averages, or what becomes the norm, is whats important, so if you’re asserting that temperatures can’t be rising if max temp records were set in the early 20th century, you’ve got yourself in a muddle. Twitter Irony really is lost on you guys isn’t it? 14 Aug 2018 19:45 4 Share on Twitter Share on Facebook Andrew George Share on Messenger Report GuyWarren Share on Twitter That is a long-term average. The extremes will be much higher (and lower) than that. At its simplest, it could mean 30C during the day and 20C at night, making it hard for people to sleep. 14 Aug 2018 19:36 Twitter | Pick Twitter 14 Aug 2018 19:40 Report | Pick Rupert_Dreyfus keziarose82 Share | Pick Reply Zeefra GoldenAppleCorps Share on Facebook 14 Aug 2018 Twitter Facebook Twitter Facebook Andrew George Share Share Reply Share on Twitter Share Share on Twitter Share Share on Twitter @olliemilman Please note that this comment isn’t designed to ignore the potential enormous problems of climate change, but…… If the concern is about heat killing Americans as it becomes hotter, shouldn’t we at least look at whether there’s any offset in winter deaths from it being slightly warmer. Excess deaths in winter are for developed countries in the northern hemisphere are much bigger figure than summers, and the elderly and infirm are far more like… AbsolutelyFapulous Share on Facebook 14 Aug 2018 19:41 A national plan to deal with heat, however, remains a distant prospect, as the Trump administration attempts to demolish almost every measure to reduce greenhouse gas emissions. It has also outlined deep cuts to climate programmes, and steered federal agencies away from adapting to more frequent and more extreme weather events such as heatwaves, flooding and stronger storms. For the most part, US cities are facing burgeoning heatwaves on their own.The Center for Disease Control states that around 650 deaths occur a year due to heat but Wellenius argues that this is too conservative, as heat isn’t always explicitly cited on death certificates; with related mortality the total swells to around 3,500. Crucially, the death toll is afflicting US cities that haven’t previously had to spend much time fretting about heat. Twitter Share Guardian Pick Share Facebook It will get a lot hotter for at least the next couple of decades. Facebook Twitter | Pick Share on Twitter Howie Normus Share on Twitter An inversion of nature: how air conditioning created the modern city Share João Teixeira keziarose82 | Pick Facebook | Unpick Facebook Bratverst2 And you know full well that most of those died from seasonal disease outbreak -i.e. flu -not directly form cold/uninsulated houses etc myuncle2 Facebook 5 6 14 Aug 2018 19:27 MarkWE Share ‘It can’t get much hotter … can it?’Is that you, Jeremy…..? Loading comments… Trouble loading? Cities Report Share on Twitter Share Report If only we’d had some kind of warning over and over again for the past 40 years, we could have prepared for this. I know that there’s a big problem to be dealt with, on a grand, societal scale. But we need to reserve a little energy for sheer bloody-minded vindictiveness. Too often the architects of these grotesque crimes against humanity have the option of slinking out of the spotlight, enjoying the fact that no one really wants to hear from them again, and dying in very comfortable obscurity. That has to stop. So I’d like us to erect statues to those who denied climate change, everywhere, please. 2 Share on Twitter Share 14 Aug 2018 19:26 Share Twitter Report Facebook Share on Twitter Facebook 75 76 14 Aug 2018 19:54 Report Facebook Reply Share | Pick I don’t think we are – indeed, we have seen some extremely cold winter temperatures in recent years. Climate change is making the weather more extreme in both directions, not just warmer in summer. Share on Twitter | Pick GuyWarren 14 Aug 2018 19:20 14 Aug 2018 19:31 | Pick Facebook Report Twitter 14 Aug 2018 22:39 daveinbrum As long as there is no tax on products made in polluting/emitting countries with cheap energy and there are no controls by an independent international agency, we are doomed. Time for the E.U. to take the lead on this. Share on Facebook Facebook Report Reply Share on Twitter Order by oldest Can’t say I feel sorry for them. Not after Trump. Cities is supported by Unfortunately, given we haven’t taken the necessary action to halt (or preferably reverse) global warming, it almost certainly can, and will, get hotter. Got to start taking serious action right now if we want to retain anything approaching a habitable planet keziarose82 | Pick ‘It can’t get much hotter … can it?’ How heat became a national US problem Threads collapsed Facebook | Pick Senior citizens in Philadelphia carry away donated fans. Photograph: Matt Slocum/AP Report 77 78 2 3 Facebook | Pick Facebook 14 Aug 2018 19:37 13 14 Twitter Facebook Share Share on Facebook Share | Pick 8 9 Report Show 4 more replies Report NigelSuavety | Pick 33 34 Facebook Facebook Share on Twitter Reuse this content,View all comments > Share on Facebook GuyWarren 1 Tue 14 Aug 2018 06.59 EDT Facebook Having met Bill once, I could understand his charisma. He was at least a politician, which is more than I would put onto Jeremy. NigelSuavety 14 Aug 2018 20:29 14 Aug 2018 21:12 Share on Facebook | Pick Share on Twitter Twitter Facebook comments (696)Sign in or create your Guardian account to join the discussion. Twitter Facebook Reply Share Share on Facebook eCarl imipak Share on Facebook I’m in New York right now and there’s a forecast for 90% outside Reply Report | Pick Wow! Only two years in office and he’s managed to bring all this about. President must be a really powerful office in the U.S.A. I’m sure a Monarch or Prime Minister in the U.K. wouldn’t be able to create a disaster like this in such a short time. But will Canada build a wall to keep those pesky US immigrants out? Share on Facebook 2 3 Twitter Reply Show 3 more replies 2 3 AlexandraMullen 47 48 Share Reply Report Share on Twitter Report Share on Facebook Share on Twitter Twitter Reply | Pick Reply Report getoutofmydreams Twitter Share on Facebook vinylisalive Twitter Reply Report Twitter 1 2 Share on Facebook 4 5 Share on Twitter Heat now kills more Americans than floods, hurricanes or other natural disasters – but cities are facing it almost entirely alone It’s the American way Report | Pick Report unthreaded Twitter Reply Report About this content kingmaker Share on Twitter billmac1 Guardian Pick 14 Aug 2018 20:24 14 15 Share on Facebook Twitter Twitter Share on Twitter North and Central America | Pick antrepat Twitter Unfortunately stupidity is international. America just took the number one spot. Indeed so, but I fear it will need to get worse before it can get better. And maybe that will be too late.The earth, of course, will survive – it has been through catastrophic environmental change before.What the apocalyptic future predictions indicate is the potential extinction of the species Homo Sapiens.Given what a nasty, self-centred, violent and vicious species it is, you might actually say for the sake of the planet that outcome might be for the best! Reply Email (optional) Share on Facebook Share Share on Twitter Twitter 14 Aug 2018 20:19 Share 14 Aug 2018 20:09 antrepat Don’t forget the water Share on Facebook ID4267618 Report Twitter higgins211 14 Aug 2018 19:57 Share on Twitter Ernekid Share on Facebook IdiomSavant 100 Burt it’s ok, because renowned environmental scientist Donald J Trump says climate change, global warming etc. is all a myth, so suck it up, Arizona… | Pick 5 6 Maybe he misunderstood the meaning of nuclear winter and thinks it’s a good thing. Climate change | Pick Report 21 22 Share on Twitter Report Share There is a problem with increasing world population, so, if you and Trump are right, ”it’s an ill wind that blows no one any good.” Reply | Pick 4 5 5 6 44 45 Report Reply | Pick Show 2 more replies Reason (optional) Reply 3 4 Reply View more commentslast_img read more

Scamp the Tramp is champ at Worlds Ugliest Dog Contest

first_imgShares586586 Share via Email Animals Organizers say the contest is about bringing attention to the needs of rescue dogs. Most competitors were rescued from kill shelters, found abandoned or seized from unscrupulous breeders.“What we’re really doing is we’re showcasing dogs that have been rescued and adopted and brought into loving homes,” a competition spokesman said. “These are sort of spokesdogs for adoption.” Associated Press in Petaluma, California California Share on Facebook Wild Thang, a three-year-old Pekingese, competes with owner Ann Lewis. Photograph: Noah Berger/AP Scamp the Tramp is champ at World’s Ugliest Dog Contest Share on Messenger California competition highlights plight of rescue dogsOwner: ‘I think the audience saw his beautiful spirit’ Share on Pinterest Since you’re here… Pinterest Support The Guardian Scamp makes volunteer visits to schoolchildren and a local senior citizens centre. The street dog from Compton was rescued by Morones in 2014 after she spotted him on Pet Finder.“It was on the way home that I knew I made the right choice,” she said. “There we were, two strangers in a car on the way home to a new start. Bob Marley was playing One Love and I looked over and little Scamp was bobbing his head. It was like he knew he had found his forever home.”Scamp beat out 18 other contestants who showed off their droopy tongues, bowed legs, perpetually confused looks and other strange attributes. The contestants got to walk the red carpet and preen for adoring fans at Sonoma-Marin fairgrounds in the heart of northern California wine country. Facebook Share on WhatsApp Sat 22 Jun 2019 07.33 EDT Pets Twitter center_img Share on Twitter Play Video Share on LinkedIn Animals Share on Facebook Last modified on Sat 22 Jun 2019 10.37 EDT … we have a small favour to ask. The Guardian will engage with the most critical issues of our time – from the escalating climate catastrophe to widespread inequality to the influence of big tech on our lives. At a time when factual information is a necessity, we believe that each of us, around the world, deserves access to accurate reporting with integrity at its heart.More people are reading and supporting The Guardian’s independent, investigative journalism than ever before. And unlike many news organisations, we have chosen an approach that allows us to keep our journalism accessible to all, regardless of where they live or what they can afford. But we need your ongoing support to keep working as we do.Our editorial independence means we set our own agenda and voice our own opinions. Guardian journalism is free from commercial and political bias and not influenced by billionaire owners or shareholders. This means we can give a voice to those less heard, explore where others turn away, and rigorously challenge those in power.We need your support to keep delivering quality journalism, to maintain our openness and to protect our precious independence. Every reader contribution, big or small, is so valuable. Support The Guardian from as little as $1 – and it only takes a minute. Thank you. Second place went to Wild Thang, a Pekinese with beady eyes and a disturbing tongue, owned by Ann Lewis of Los Angeles. Third place went to Tostito, a Chihuahua with damaged ears and a droopy tongue. Tostito, owned by Molly Horgan of Falmouth, Maine, also won the Spirit award. The People’s Choice award went to Meatloaf, a bulldog mix with protruding teeth owned by Denae Pruner of Sacramento, California. Dogs Share on Twitter Experience: I own the world’s ugliest dog Scamp the Tramp rests after winning the World’s Ugliest Dog Contest.Photograph: Noah Berger/AP Scamp the Tramp wins World’s Ugliest Dog contest – video Topics Read more 1:04 Share via Email Scamp the Tramp, a bug-eyed, dreadlocked pooch, took top honours on Friday at the 31st annual World’s Ugliest Dog Contest.Owner Yvonne Morones won an appearance with Scamp on the Today show, $1,500 in cash, $1,500 to donate to an animal shelter and a trophy the size of a rottweiler.“He’s Scamp the Champ, no longer Scamp the Tramp,” Morones told the Santa Rosa Press-Democrat. “I think the audience saw his beautiful spirit and everything he’s given back to the community.” Reuse this contentlast_img read more

How Do SSDs Work

first_img Willow Smith’s Transformation is Turning Heads Undercover Cop Stories That Could Be Turned Into Movies Things Only Adults Notice in ‘ThunderCats’ ‘Criminal Minds’ Stars Talk J.J. And Reid In Final Season Here at ExtremeTech, we’ve often discussed the difference between different types of NAND structures — vertical NAND versus planar, or multi-level cell (MLC) versus triple-level cells (TLC) and quad-level cells (QLC). Now, let’s talk about the more basic relevant question: How do SSDs work in the first place, and how do they compare with newer technologies, like Intel’s non-volatile storage technology, Optane?To understand how and why SSDs are different from spinning discs, we need to talk a little bit about hard drives. A hard drive stores data on a series of spinning magnetic disks called platters. There’s an actuator arm with read/write heads attached to it. This arm positions the read-write heads over the correct area of the drive to read or write information.Because the drive heads must align over an area of the disk in order to read or write data (and the disk is constantly spinning), there’s a non-zero wait time before data can be accessed. The drive may need to read from multiple locations in order to launch a program or load a file, which means it may have to wait for the platters to spin into the proper position multiple times before it can complete the command. If a drive is asleep or in a low-power state, it can take several seconds more for the disk to spin up to full power and begin operating.From the very beginning, it was clear that hard drives couldn’t possibly match the speeds at which CPUs could operate. Latency in HDDs is measured in milliseconds, compared with nanoseconds for your typical CPU. One millisecond is 1,000,000 nanoseconds, and it typically takes a hard drive 10-15 milliseconds to find data on the drive and begin reading it. The hard drive industry introduced smaller platters, on-disk memory caches, and faster spindle speeds to counteract this trend, but there’s only so fast drives can spin. Western Digital’s 10,000 RPM VelociRaptor family is the fastest set of drives ever built for the consumer market, while some enterprise drives spun up to 15,000 RPM. The problem is, even the fastest spinning drive with the largest caches and smallest platters are still achingly slow as far as your CPU is concerned.How SSDs Are Different“If I had asked people what they wanted, they would have said faster horses.” — Henry FordSolid-state drives are called that specifically because they don’t rely on moving parts or spinning disks. Instead, data is saved to a pool of NAND flash. NAND itself is made up of what are called floating gate transistors. Unlike the transistor designs used in DRAM, which must be refreshed multiple times per second, NAND flash is designed to retain its charge state even when not powered up. This makes NAND a type of non-volatile memory.Image by Cyferz at Wikipedia, Creative Commons Attribution-Share Alike 3.0.The diagram above shows a simple flash cell design. Electrons are stored in the floating gate, which then reads as charged “0” or not-charged “1.” Yes, in NAND flash, a 0 means data is stored in a cell — it’s the opposite of how we typically think of a zero or one. NAND flash is organized in a grid. The entire grid layout is referred to as a block, while the individual rows that make up the grid are called a page. Common page sizes are 2K, 4K, 8K, or 16K, with 128 to 256 pages per block. Block size therefore typically varies between 256KB and 4MB.One advantage of this system should be immediately obvious. Because SSDs have no moving parts, they can operate at speeds far above those of a typical HDD. The following chart shows the access latency for typical storage mediums given in microseconds.Image by CodeCapsuleNAND is nowhere near as fast as main memory, but it’s multiple orders of magnitude faster than a hard drive. While write latencies are significantly slower for NAND flash than read latencies, they still outstrip traditional spinning media.There are two things to notice in the above chart. First, note how adding more bits per cell of NAND has a significant impact on the memory’s performance. It’s worse for writes as opposed to reads — typical triple-level-cell (TLC) latency is 4x worse compared with single-level cell (SLC) NAND for reads, but 6x worse for writes. Erase latencies are also significantly impacted. The impact isn’t proportional, either — TLC NAND is nearly twice as slow as MLC NAND, despite holding just 50% more data (three bits per cell, instead of two). This is also true for QLC drives, which store even more bits at varying voltage levels within the same cell.The reason TLC NAND is slower than MLC or SLC has to do with how data moves in and out of the NAND cell. With SLC NAND, the controller only needs to know if the bit is a 0 or a 1. With MLC NAND, the cell may have four values — 00, 01, 10, or 11. With TLC NAND, the cell can have eight values, and QLC has 16. Reading the proper value out of the cell requires the memory controller to use a precise voltage to ascertain whether any particular cell is charged.Reads, Writes, and ErasureOne of the functional limitations of SSDs is while they can read and write data very quickly to an empty drive, overwriting data is much slower. This is because while SSDs read data at the page level (meaning from individual rows within the NAND memory grid) and can write at the page level, assuming surrounding cells are empty, they can only erase data at the block level. This is because the act of erasing NAND flash requires a high amount of voltage. While you can theoretically erase NAND at the page level, the amount of voltage required stresses the individual cells around the cells that are being re-written. Erasing data at the block level helps mitigate this problem.The only way for an SSD to update an existing page is to copy the contents of the entire block into memory, erase the block, and then write the contents of the old block + the updated page. If the drive is full and there are no empty pages available, the SSD must first scan for blocks that are marked for deletion but that haven’t been deleted yet, erase them, and then write the data to the now-erased page. This is why SSDs can become slower as they age — a mostly-empty drive is full of blocks that can be written immediately, a mostly-full drive is more likely to be forced through the entire program/erase sequence.If you’ve used SSDs, you’ve likely heard of something called “garbage collection.” Garbage collection is a background process that allows a drive to mitigate the performance impact of the program/erase cycle by performing certain tasks in the background. The following image steps through the garbage collection process.Image courtesy of WikipediaNote in this example, the drive has taken advantage of the fact that it can write very quickly to empty pages by writing new values for the first four blocks (A’-D’). It’s also written two new blocks, E and H. Blocks A-D are now marked as stale, meaning they contain information the drive has marked as out-of-date. During an idle period, the SSD will move the fresh pages over to a new block, erase the old block, and mark it as free space. This means the next time the SSD needs to perform a write, it can write directly to the now-empty Block X, rather than performing the program/erase cycle.The next concept I want to discuss is TRIM. When you delete a file from Windows on a typical hard drive, the file isn’t deleted immediately. Instead, the operating system tells the hard drive it can overwrite the physical area of the disk where that data was stored the next time it needs to perform a write. This is why it’s possible to undelete files (and why deleting files in Windows doesn’t typically clear much physical disk space until you empty the recycling bin). With a traditional HDD, the OS doesn’t need to pay attention to where data is being written or what the relative state of the blocks or pages is. With an SSD, this matters.The TRIM command allows the operating system to tell the SSD it can skip rewriting certain data the next time it performs a block erase. This lowers the total amount of data the drive writes and increases SSD longevity. Both reads and writes damage NAND flash, but writes do far more damage than reads. Fortunately, block-level longevity has not proven to be an issue in modern NAND flash. More data on SSD longevity, courtesy of the Tech Report, can be found here.The last two concepts we want to talk about are wear leveling and write amplification. Because SSDs write data to pages but erase data in blocks, the amount of data being written to the drive is always larger than the actual update. If you make a change to a 4KB file, for example, the entire block that 4K file sits within must be updated and rewritten. Depending on the number of pages per block and the size of the pages, you might end up writing 4MB worth of data to update a 4KB file. Garbage collection reduces the impact of write amplification, as does the TRIM command. Keeping a significant chunk of the drive free and/or manufacturer over-provisioning can also reduce the impact of write amplification.Wear leveling refers to the practice of ensuring certain NAND blocks aren’t written and erased more often than others. While wear leveling increases a drive’s life expectancy and endurance by writing to the NAND equally, it can actually increase write amplification. In other to distribute writes evenly across the disk, it’s sometimes necessary to program and erase blocks even though their contents haven’t actually changed. A good wear leveling algorithm seeks to balance these impacts.The SSD ControllerIt should be obvious by now SSDs require much more sophisticated control mechanisms than hard drives do. That’s not to diss magnetic media — I actually think HDDs deserve more respect than they are given. The mechanical challenges involved in balancing multiple read-write heads nanometers above platters that spin at 5,400 to 10,000 RPM are nothing to sneeze at. The fact that HDDs perform this challenge while pioneering new methods of recording to magnetic media and eventually wind up selling drives at 3-5 cents per gigabyte is simply incredible.A typical SSD controllerSSD controllers, however, are in a class by themselves. They often have a DDR3 or DDR4 memory pool to help with managing the NAND itself. Many drives also incorporate single-level cell caches that act as buffers, increasing drive performance by dedicating fast NAND to read/write cycles. Because the NAND flash in an SSD is typically connected to the controller through a series of parallel memory channels, you can think of the drive controller as performing some of the same load-balancing work as a high-end storage array — SSDs don’t deploy RAID internally but wear leveling, garbage collection, and SLC cache management all have parallels in the big iron world.Some drives also use data compression algorithms to reduce the total number of writes and improve the drive’s lifespan. The SSD controller handles error correction, and the algorithms that control for single-bit errors have become increasingly complex as time has passed.Unfortunately, we can’t go into too much detail on SSD controllers because companies lock down their various secret sauces. Much of NAND flash’s performance is determined by the underlying controller, and companies aren’t willing to lift the lid too far on how they do what they do, lest they hand a competitor an advantage.InterfacesIn the beginning, SSDs used SATA ports, just like hard drives. In recent years, we’ve seen a shift to M.2 drives — very thin drives, several inches long, that slot directly into the motherboard (or, in a few cases, into a mounting bracket on a PCIe riser card. A Samsung 970 EVO Plus drive is shown below.NVMe drives offer higher performance than traditional SATA drivers because they support a faster interface. Conventional SSDs attached via SATA top out at ~550MB/s in terms of practical read/write speeds. M.2 drives are capable of substantially faster performance into the 3.2GB/s range.The Road AheadNAND flash offers an enormous improvement over hard drives, but it isn’t without its own drawbacks and challenges. Drive capacities and price-per-gigabyte are expected to continue to rise and fall respectively, but there’s little chance SSDs will catch hard drives in price-per-gigabyte. Shrinking process nodes are a significant challenge for NAND flash — while most hardware improves as the node shrinks, NAND becomes more fragile. Data retention times and write performance are intrinsically lower for 20nm NAND than 40nm NAND, even if data density and total capacity are vastly improved. Thus far, we’ve seen drives with up to 96 layers in-market, and 128 layers seems plausible at this point. Overall, the shift to 3D NAND has helped improve density without shrinking process nodes or relying on planar scaling.Thus far, SSD manufacturers have delivered better performance by offering faster data standards, more bandwidth, and more channels per controller — plus the use of SLC caches we mentioned earlier. Nonetheless, in the long run, it’s assumed NAND will be replaced by something else.What that something else will look like is still open for debate. Both magnetic RAM and phase change memory have presented themselves as candidates, though both technologies are still in early stages and must overcome significant challenges to actually compete as a replacement to NAND. Whether consumers would notice the difference is an open question. If you’ve upgraded from NAND to an SSD and then upgraded to a faster SSD, you’re likely aware the gap between HDDs and SSDs is much larger than the SSD-to-SSD gap, even when upgrading from a relatively modest drive. Improving access times from milliseconds to microseconds matters a great deal, but improving them from microseconds to nanoseconds might fall below what humans can really perceive in most cases.Intel’s 3D XPoint (marketed as Intel Optane) has emerged as one potential challenger to NAND flash, and the only current alternative technology in mainstream production. Optane SSDs don’t use NAND — they’re built using non-volatile memory believed to be implemented similarly to phase-change RAM — but they offer similar sequential performance to current NAND flash drives, but with vastly better performance at low drive queues. Drive latency is also roughly half of NAND flash (10 microseconds, versus 20) and vastly higher endurance (30 full drive-writes per day, compared with 10 full drive writes per day for a high-end Intel SSD).Intel Optane performance targetsThe first Optane SSDs have debuted as excellent add-ons for Kaby Lake and Coffee Lake. Optane is also available in standalone drives, and in a variety of server roles for enterprise computing. At the moment, Optane is still too expensive to match NAND flash, which benefits from substantial economies of scale, but this could change in the future. NAND will stay king of the hill for at least the next 3-4 years. But past that point, we could see Optane starting to replace it in volume, depending on how Intel and Micron scale the technology and how well 3D NAND flash continues to expand its cell layers (96-layer NAND is shipping from multiple players), with roadmaps for 128 layers on the horizon.Check out our ExtremeTech Explains series for more in-depth coverage of today’s hottest tech topics.Now read:The Worst CPUs Ever BuiltHappy 40th Anniversary to the Original Intel 8086The Myths of Moore’s Law<span data-mce-type=”bookmark” style=”display: inline-block; width: 0px; overflow: hidden; line-height: 0;” class=”mce_SELRES_start”></span> You Might Also LikePowered By ZergNet Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. By Joel Hruska on July 18, 2019 at 8:29 am Lilly From ‘Princess Diaries’ Is 36 Now and Gorgeous The Dangerous ‘Toy Story 4’ Scene One Million Moms is Protesting 0 Comments Completely Ridiculous Reasons Actors Were Denied Roles How Do SSDs Work? Why Billy Hargrove from ‘Stranger Things’ Looks So Familiar Tagged In storageextremetech explainsSSDNANDSSDshard drivesNAND flashsolid state storage Post a Comment 0 Commentslast_img read more

iPhone Loyalty Is Reportedly Dropping Like a Rock

first_img Facebook Twitter Linkedin Pinterest Google Plus Reddit Hacker News Flipboard Email Copy 0shares This site may earn affiliate commissions from the links on this page. Terms of use. You Might Also LikePowered By ZergNet The Most Inappropriate Comic Book Characters Ever Jon Favreau Has a Funny Idea for ‘Iron Man 4’ Sun Baby From ‘Teletubbies’ Is 22 Now & Unrecognizably Gorgeous By Joel Hruska on July 18, 2019 at 3:44 pm Wesley Snipes Breaks Silence On Marvel’s Huge ‘Blade’ Decision The Inside Scoop On How ‘The Batman’ Is Coming Along ‘Stranger Things’ Season 4 May Be Coming Sooner Than You Think Dani From ‘Girl Next Door’ is Absolutely Gorgeous Now at 36 We Now Understand Why Sean Connery Has Disappeared 93 Comments According to a new report, iPhone loyalty is dropping rapidly as consumers trade in their Apple products and move to other devices. The news is a further potential blow to Apple as the smartphone market slumps and its devices continue to underperform.A new report from BankMyCell claims that after tracking about 38,000 users since October 2018, iPhone retention has fallen by 15.2 percent compared with March 2018. 26 percent of BankMyCell users reported planning to move to another brand, while just 7.7 percent of Samsung Galaxy S9 buyers planning to move to an iPhone.According to Kantar Research, iPhone devices accounted for 36 percent of US phone sales in Q2 2019, down 2.4 percent from the same quarter last year. Globally, Gartner has stated that smartphone sales are expected to decline by 68 million this year, down 3.8 percent.A few things are made collectively clear by this data, and not all of them concern just Apple. First, you can expect an absolute blizzard of advertising around 5G in upcoming years, and it’s probably not going to be honest. AT&T set the tone early, with its lies about 5G E, but it probably won’t be the last company to fudge its marketing one way or another. Expect manufacturers to fight and fight hard to get you in the door, even though first-generation 5G cell phones are so bad, high outside temperatures can literally make them stop working in that mode. And by “high,” I mean “85F,” which isn’t really all that high in the downtowns and city centers where 5G service is rolling out.5G’s Mortal Enemy: The SunNo, it’s not an actual subhead for this article. It’s just how I feel like that point needs to be made.Anyway, the mystery here isn’t why Apple customers are abandoning Apple, so much as why they’d be running to Samsung instead. Both companies have enthusiastically leaped on to the bandwagon of selling customers smaller upgrades with fewer features at higher prices in recent years. The only Apple devices I’d recommend to anyone would be the small iPhone 7 or iPhone 8, but the reason I’d recommend them personally is because of their size, not any other feature. I have absolutely no interest in large devices, which means I have no interest in Apple products any longer. Unfortunately, since Android is responsible for the current trend in giant devices, it means I also have no viable Android alternatives.I genuinely expect that the iPhone SE I currently own will be my last smartphone. I will not carry a giant, smash-prone device. Given that I have broken the screen on every iPhone I’ve owned save one, I have no intention of upgrading to a larger piece of hardware with more expensive components that I am statistically even more likely to damage.But even if you aren’t like me — even if you love large devices — it’s hard to see what the current crop of products offers that’s new, useful, or even desirable when prices continue to skyrocket. Top-end smartphones are now more expensive than some very well-made laptops. For some people, it may even make sense to invest more in a top-end smartphone and skip the laptop altogether, but we’ve gone from the era in which you could treat these devices as existing side-by-side to one in which buying one type of product might be so expensive as to preclude you buying the other.Companies won’t be able to fix this problem because companies aren’t very good at being creative. What Samsung and Apple did during the original smartphone revolution was realize that new interface paradigms were possible, then push those interfaces and capabilities during a narrow window when hardware was improving rapidly, allowing for quick evolution. But the entire reason that new categories of devices like wearables haven’t taken off the same way is because manufacturers haven’t been able to capture lightning in a bottle twice.Thus far, the smartphone manufacturers in the United States have decided to double down by raising prices sharply and hoping people are still willing to pay them. Whether this has made the short-term pain worse is unclear. At the very least, it’s drawn a clear line between what these companies think they are entitled to — even more money, despite offering fewer meaningful improvements — and what consumers seem inclined to do (namely, refusing to award weaker products with more cash).I have no particular idea why anyone would move to Samsung over Apple, because honestly, most of these trends apply to Samsung just as much, but it’s possible that the talk about how Apple is failing to live up to its own product heritage or the negative rumors about this years’ iPhone are pushing people away. Either way, if the long-term PC decline is anything to judge by, this situation is going to get worse before it gets better.Now Read:Police Can Unlock Any iPhone With Cellebrite’s New ToolVerizon’s Galaxy S10 5G Price Blows Straight Through the $1K BarrierApple Cuts MacBook Air Prices, Updates MBP, and Kills off the MacBook iPhone Loyalty Is Reportedly Dropping Like a Rock Tagged In applesmartphonesandroidsamsungiphoneAT&Tverizont-mobile5gSprintphabletsGartner5G Ephone salessmartphone market Post a Comment 93 Commentslast_img read more

CloudSense and AdJuster Work Together to Maximize EndtoEnd Ad Campaign Efficiency and

first_img Ad CampaignAd-JusterCloudSensecrmFlowIQJosh MorseNews Previous ArticleCalabrio Acquires Teleopti to Create the Global Standard for Customer Experience IntelligenceNext ArticleGetty Images and APO Group Announce Strategic Partnership to Provide Innovative and Integrated Text, Photo and Video Services to Companies Operating in Africa and the Middle East By combining CloudSense and Ad-Juster FlowIQ digital publishers can seamlessly sell, deliver and reconcile performance data for billing from a single advertising platformCloudSense, the world’s #1 media sales solution on Salesforce, announced its global partnership with Ad-Juster, the world’s only third-party reporting and discrepancy management tool. The partnership provides customers an out-of-the-box integration to Ad-Juster FlowIQ from the CloudSense platform. Using CloudSense and FlowIQ, media organizations can maximize end-to-end campaign efficiency and profitability by centralizing first and third-party performance data in one place, Salesforce.Today’s publishers rely on proliferating channels, platforms and third-party products to reach their fractured audiences. This shifting landscape, combined with shrinking margins, makes cutting waste, championing accuracy and mitigating revenue leakage priorities for any modern publisher to maximize ad sales profitability.Marketing Technology News: Alorica Taps Business Transformation Veteran Colson Hillier to Be Chief Marketing OfficerWith CloudSense, media companies can extend Salesforce’s leading CRM through an intelligent Order Management System (OMS) that seamlessly integrates with ad servers to provide a single, centralized cloud-based ad platform. This platform offers a real-time view of commercial and customer data, empowering media owners to sell and deliver cross-media advertising campaigns quickly and accurately.Ad-Juster FlowIQ reports on discrepancies between advertiser and publisher delivery data to automate campaign reconciliation. Using Ad-Juster, digital publishers can collect exactly what they have sold – faster. By combining CloudSense and FlowIQ, publishers can centralize all sales, delivery and billing data for campaigns in one platform. With all data flowing into Salesforce, publishers have a master system of record and a single advertising hub to work from.Marketing Technology News: Alpha Software Launches Alpha TransForm, Cuts Build Time for Robust Offline Enterprise Mobile Apps from Months to HoursCommenting on the partnership CloudSense’s CMO, Josh Morse, said, “In an increasingly competitive market, CloudSense empowers media organizations to live up to their promise and deliver what they’ve sold to advertisers. Now, in partnership with Ad-Juster, we can help digital publishers build deeper trust with advertisers’ by ensuring billing and revenue reconciliation is as accurate as sales and delivery.”“Combining CloudSense and FlowIQ will give publishers a centralized platform that prioritizes automated processes, right from the sale to revenue reconciliation. This partnership will help digital publishers make massive strides with accuracy and efficiency, as well as offering a complete picture of their revenue throughout the ad lifecycle,” stated Ad-Juster’s CMO, Dan Lawton.Marketing Technology News: StarfishETL Partners with PeopleSense, Inc. CloudSense and Ad-Juster Work Together to Maximize End-to-End Ad Campaign Efficiency and Profitability PRNewswireJune 3, 2019, 7:56 pmJune 3, 2019 last_img read more

Alliance Data To Drive Customer Loyalty And Brand Sales Through New Branded

first_imgAlliance Data’s card services business selected to provide credit card and loyalty marketing services for Interval International, a prominent worldwide provider of vacation servicesAlliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced its Columbus, Ohio‑based card services business, a premier provider of branded private label, co-brand and business card programs, has signed a new multiyear agreement to provide co-brand credit card services for Interval International, a prominent worldwide provider of vacation and membership services.Interval International is a pioneer and innovator in the vacation ownership space, providing its members — nearly two million families enrolled in various membership programs — with comprehensive exchange services and a variety of other exciting benefits that offer value and convenience at home and on the road. Interval also offers sales, marketing and operations-support services to its resort developer clients. Interval operates an unparalleled exchange network of quality resorts, with  more than 3,200 properties in more than 80 nations.Marketing Technology News: Yext Study: 58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major ImprovementsThrough the new credit card, Interval World Mastercard, Alliance Data will drive loyalty with a redefined, robust rewards program that benefits cardmembers through opportunities to earn points for bookings. Interval International will have access to Alliance Data’s innovative suite of capabilities, driving cardmember acquisition and allowing cardmembers to begin using their card to book travel immediately.  Interval also will have the ability to leverage Alliance Data’s precision marketing and data analysis capabilities to provide its members offers that are tailored to their unique preferences.“Alliance Data brings proven, industry-leading expertise and a unique partnership approach,” said Sharon Freed, senior vice president, consumer marketing, for Interval International. “We are thrilled to offer the exciting benefits of this program to our members, who look to Interval to make their  vacation dreams a reality.”Marketing Technology News: PMG Launches Marketing Intelligence Platform — Meet Alli“It is a privilege to partner with Interval International, a well-known innovator in the vacation ownership market,” said Deb Decker, senior vice president and chief client officer of Alliance Data’s card services business. “We look forward to using our data-driven approach to marketing and loyalty to create added value for Interval members, while driving significant customer loyalty and brand sales.”Marketing Technology News: Haoqipei Secures US $60 Million in Series D Funding to Further Accelerate Growth of its Online B2B Auto Parts Marketplace Alliance Data To Drive Customer Loyalty And Brand Sales Through New Branded Credit Card Program For Interval International PRNewswireJune 26, 2019, 7:37 pmJune 26, 2019 Alliance datacustomer loyaltydata-driven marketingDeb DeckerMarketing Technology NewsNews Previous ArticleFrontify Expands its Global Presence to Meet Accelerating US DemandNext ArticleShuttlerock Wins Facebook Storyteller Award at Canneslast_img read more

Data Over Half of Consumers Will Pay More to Buy from a

first_img Yes Marketing Finds Most People Rank Value/Quality of Products as Their Top Driver for Loyalty to Retailers Over half of consumers say they will pay more to buy from a retailer they’re loyal to, indicating a significant opportunity for brands to drive long-term revenue from their loyal customer base, according to a new study by Yes Marketing.In “The Retail Shopper’s Journey to Loyalty” report, Yes Marketing surveyed over 1,000 retail shoppers to identify their priorities and motivations as they move along the customer journey, from initial interaction with a brand to brand loyalty. The report revealed that 41% of consumers rank product quality/value of products as the top reason they’re loyal to a retailer while 35% rank price highest.The findings indicate that elements like free shipping perform well in driving purchases with new customers but are less influential for long-term loyalty. In fact, only 3% of shoppers ranked free or expedited shipping as the top driver of loyalty. On the other hand, 40% of consumers ranked it as the top convenience factor they consider before making a purchase with a new retailer.Marketing Technology News: How to Solve Latin America’s E-Commerce ProblemMarketers can leverage these findings to prioritize the benefits they communicate to customers at different points in their journey.“The seamless and personalized consumer experience, which is a critical component of loyalty, has become table stakes,” said Jim Sturm, president of Yes Marketing. “It takes so much more to deliver on the different expectations customers have for retailers at each stage of their journey. Smart brands must differentiate between effective acquisition tactics and effective loyalty strategies. This distinction can help brands increase lifetime customer value and create truly successful lifecycle programs.”In terms of rewards, the report found that cash is king with 39% of consumers reporting that cash incentives make them feel most rewarded for their loyalty, followed by early access to products (23%) and exclusive promotions (18%).Marketing Technology News: Nielsen Launches Global Measurement For YouTube Mobile App“With the continuous evolution of the retail sector, retailers must build strong customer relationships to create lifetime loyalty and drive revenue,” said Michael Iaccarino, CEO and chairman of Infogroup, parent company of Yes Marketing. “Given the significant impact customer loyalty has on business results, retailers need to find a service and technology partner who can enhance and execute their marketing strategies to adapt to changing consumer expectations.”Marketing Technology News: Credorax Launches Smart 3D Secure Solution in Partnership With Netcetera Data: Over Half of Consumers Will Pay More to Buy from a Retailer They’re Loyal to PRNewswireJune 5, 2019, 2:02 pmJune 5, 2019 free shipping performloyal customer baseMarketing TechnologyMichael IaccarinoNewsRetail ShopperYes Marketing Previous ArticleFinding the Whale and Other Ways Big Brands Can Learn from Start-UpsNext ArticleSecureAuth Innovates Secure Identity Management with its Intelligent Identity Cloud Servicelast_img read more

Former Oracle and Salesforce Exec Kate FitzGerald Appointed Leanplum President

first_imgAccomplished Business Technology Leader to Drive Next Era of Customer Engagement and Multichannel MarketingLeanplum, the leading multi-channel engagement platform, announced that seasoned executive Kate FitzGerald has been appointed president effective immediately. FitzGerald’s wealth of experience will drive success across Leanplum sales, alliances, business development, customer success, marketing, human resources, and finance organizations.Before joining Leanplum, FitzGerald was president of Americas sales for Marketo, group vice president of North America sales for Oracle Marketing Cloud and vice president of worldwide sales for Salesforce Service Cloud.Marketing Technology News: Constant Contact Unveils New WooCommerce and Shopify Offerings at 2019 Internet Retailer Conference FitzGerald is assembling a strong team that happens to be predominantly female. In fact, Leanplum’s executive staff is nearly half female as it includes, Kristin Goetterman, senior vice president of customer success, Athena Koutsonikolas, vice president of marketing, and Kerri Corely, vice president of people.“Kate is a respected leader with deep business expertise and the ability to generate value and drive success at scale,” said Momchil Kyurchiev, CEO and co-founder of Leanplum. “The contributions of Kate and her team will undoubtedly generate further customer success, robust sales growth and valuable engagement with alliances.”Marketing Technology News: Broadvoice Welcomes Kim McLachlan as Senior Vice President of Sales and Marketing“I’m delighted to assume this new role and continue to help progressive brands build meaningful and lasting relationships,” said Kate FitzGerald, president of Leanplum. “Right now, we’re developing the future of customer engagement and multichannel marketing, and I couldn’t be more excited about the opportunity to continue to spearhead our growth with the support of our incredible employees.”Marketing Technology News: CoSchedule Launches Marketing Suite to Transform the Way Marketers Work Former Oracle and Salesforce Exec Kate FitzGerald Appointed Leanplum President PRNewswireJuly 1, 2019, 9:46 pmJuly 1, 2019 center_img Kate FitzGeraldLeanplumMomchil KyurchievNewsOracleSalesforce Previous ArticleFellow.App, the Startup Building the World’s First Software for Managers, Announces $6.5 Million in Seed Funding and Shopify as First CustomerNext ArticleXignite Joins Snowflake Data Exchange as First Market Data Vendorlast_img read more