Ajax plotting shock raid on Fulham for midfielder

first_img Tom Cairney Ajax are considering a shock swoop for Fulham midfielder Tom Cairney.The 25-year-old has impressed in the Championship this season, making 23 appearances and scoring three goals.Now, according to reports in Holland, Ajax are weighing up making a move for the former Hull City man.The Dutch champions have scouted Cairney a couple of times this season and are monitoring his progress.Fulham, however, are reluctant to sell and have no plans to discuss a deal with Ajax. 1last_img

Founders of South African online television station share insights

first_imgThe founders of the online television station, Aza TV Africa, say they learned it is best to stay true to their vision of business.Stephina Zwane and Salamina Mosese are the co-founders of the online television station, Aza TV Africa. To watch original content for Africans about Africans, viewers can download the app on their mobile devices or watch via the website. (Image supplied)Melissa JavanThe South African online television station, Aza TV Africa, turns two in May 2017. Salamina Mosese and Stephina Zwane, co-founders of Aza TV Africa said their motivation to keep going is to stay true to their vision.Zwane, the company director, writer and filmmaker, has been in the television industry for 17 years. Mosese, who has 18 years of experience in the television industry, is the company director and film producer. They left their jobs in 2015 to launch Aza TV Africa on 20 May, reported the website for entrepreneurs, SME South Africa.Mosese told SME South Africa that Aza TV Africa “aims to answer the world’s best questions about Africa”.Aza is short for Azania which means “powerful” in Swahili. Mosese explained they want to engage and encourage Africans to view themselves from a position of power.Mosese and Zwane are Play Your Part ambassadors of Brand South Africa.The co-founders of Aza TV Africa were speakers at the Digitize Africa Conference held in Durban in April 2017:Brand SA Digital manager @matalane with directors of Sorele Media @StephinaZwane & @salaminaM at #DigitizeAfrica conference pic.twitter.com/Q4wHqVNTcd— Play Your Part (@PlayYourPartSA) April 20, 2017#digitizeafrica Meet the panel discussing Africa’s Digital Media & Entertainent – TV & Film Director/Producer/Writer @StephinaZwane pic.twitter.com/on9SA4mJep— Digitize Africa (@DigitizeAfrica) April 20, 2017Their business relationshipMosese and Zwane, who have been friends since their teens, said going into business together was not a difficult decision to make because of their shared love and passion for the media. They enjoy working together.“We want to be a network that celebrates us as a people, with interesting and diverse stories to tell,” Mosese said.The work on Aza TV Africa started four years prior to the launch. The two co-founders said they finally found a private investor but also had to contribute money from their own pockets.More about Aza TV AfricaAza TV Africa has four channels – Talk, Entertainment, Inspirational and Lifestyle. Each of these channels has different shows under each of these categories, all of which are accessible through www.azatv.co.za or the free downloadable Aza TV App (for Android and IOS users).On some programmes, like the parenting show Yummy Mammi, African celebrities are invited as guests.Currently, viewership is 46% women and 54% men between the ages of 18 and 40 years. People from Mozambique, Ghana, Kenya, Nigeria, Botswana, Zimbabwe, the US, and India watch Aza TV Africa.Brand South Africa’s journalist had a short Q&A with Mosese.Melissa Javan: When you started, there were seven people working for Aza TV Africa. How many people do you have now?Salamina Mosese: We work with a team of both permanent and freelance staff of between five and 10 depending on what shows we are shooting at the time.MJ: What are your most popular shows on Aza TV Africa?SM: Yummy Mammi, The Sit Down, and Aza Muzika.Watch an interview with actor Florence Masebe of The Sit Down:MJ: How many visits, views and impressions do you get per month (on average) for Aza TV Africa?SM: Our highest number of impressions, which we garnered last year, were just over 100 000. Monthly we average about 40 000 impressions.MJ: What lessons have you learnt being in business?SM: Business is tough; every day is an adventure, good and bad.We have learnt to grow thicker skins, to ask for help if we need it, to have faith in better days, and to stay true to the vision that we had going into the business.We both understand that quitting is not an option, so we find ourselves regularly encouraging each other.MJ: Having a digital channel – how have you grown, especially in terms of learning and teaching yourselves the technical side of things?SM: We will never claim to be digital experts; we are creative who create content for a digital medium.Every month we are a little more knowledgeable about the space we are playing in, but it does require that we have to constantly be doing research, asking questions and remaining open to new thinking and new ideas of doing things.Watch an episode of Diary of a Street Corner here:MJ: How important is social media for you as entrepreneurs and what role did it play?SM: For us, social media is merely a medium to be used, but not the main aspect of our business.We use it in business to activate for certain things that we are doing. For our film projects or to run our promos and it is a worthwhile tool in that sense.It is also a great way to connect with other liked-minded individuals in other countries and other sectors that could potentially be future clients or potential partners in business.MJ: What opportunities have you created as entrepreneurs?SM: We like to work with young people, not only because we are young people ourselves, but we understand the importance of letting in new voices so that we can change the face of the media and entertainment industry.By bringing in more skilled, young, black creatives who will one day have [their] own companies to run, change is bound to come.We are of the opinion that there is not sufficient transformation in our sector, and we want to be part of changing this, however long it takes.MJ: Any advice for people who want to break into the entertainment industry as a writer or producer?SM: Just start. Sometimes we want to wait for the big break, but while we are waiting we need to be honing the skill and the talent, so that when the big break comes you are ready for it. The entertainment industry is tough, you need to be tougher in order to survive.Other projectsMosese and Zwane also create and produce local films through their company, Sorele Media. Their recent film Love & Kwaito was selected for screening at the Johannesburg Film Festival last year. The film is about a child-headed family in Kliptown.Mosese says the television channel Mzansi Magic has licensed it. She adds: “We are working on our next film for release next year.”Watch the trailer of Love & Kwaito:Sources: SME South Africa, Aza TV YouTube, Digitize Africa.Would you like to use this article in your publication or on your website? See Using Brand South Africa material.last_img read more

Stand Strong – 1

first_imgShare Facebook Twitter Google + LinkedIn Pinterest By Matthew WildeProgressive Farmer Crops Technology EditorWatching corn quickly grow in late May solidified Neal Wikner’s plans to continue a family tradition of using starter fertilizer.His father, Clark, first put nutrients near corn seed during planting about 25 years ago. He wanted to give young plants a boost because cold and wet soils — a common early-spring occurrence in the Upper Midwest — slows root development and nutrient uptake.Persistent rain this year delayed corn and soybean planting, and emergence throughout much of the Corn Belt by several weeks, according to government crop reports. Plant development also fell behind.It took the Wikners, who farm near Farmersburg, Iowa, five days to plant 580 acres of corn in mid-May. Emergence occurred in about 10 days because of cool, wet conditions. Corn was slightly yellow initially, but stands were uniform. Plants quickly turned a healthy dark green and reached the V4 to V6 stage by the third week in June with no signs of stress.The 3 1/2 gallons per acre of 8-13-0-1-1 liquid fertilizer — nitrogen, phosphorus, potassium, sulfur, zinc and boron — placed in-furrow at planting spurred early development in less-than-ideal conditions, Neal believes. He hopes that translates to good yields at harvest.“We feel placing fertilizer by the seed will help corn in the early stages until it can reach the anhydrous [ammonia] layer,” Neal said. “Every infant needs extra nutrition. I can’t say for sure what starter equates to in extra yield, but it’s reasonable to expect 5 bushels [per acre].”Studies from several universities and companies indicate a similar yield bump associated with starter fertilizer.This is the first of five stories in DTN/Progressive Farmer’s Stand Strong series. Optimizing yields on every acre requires getting corn off to a fast start and establishing a sturdy stand. Stories in this series will offer tips to strengthen standability.STARTER STUDIESResearch proves pop-up and banded nutrients at planting jump-start corn growth, being especially beneficial in certain soil types and environmental and agronomic conditions.But starter fertilizer doesn’t guarantee more bushels or a return on investment (ROI), agronomy experts agree.“It’s certainly a good practice to get corn off to a good start,” said Joe Lauer, an agronomy professor at the University of Wisconsin and state Extension corn specialist. “The economics, though, are mixed at best.”Some growers question whether starter fertilizer is necessary given the resiliency of modern hybrids and recent low crop prices, Lauer explained.To provide some answers, the university is in the last year of a three-year starter fertilizer study at 11 locations throughout Wisconsin. It’s evaluating the agronomic response of corn with 4.1 gallons per acre of seed-placed liquid fertilizer (10-34-0-1 with zinc) and 200 pounds per acre of fertilizer (9-11-30-6 with sulfur and zinc) banded 2 inches to the side of the row and 2 inches below the seed at planting compared to untreated checks.In 2017 and 2018, on average, corn with in-furrow and banded fertilizer outyielded the untreated check by 1 bushel and 5 bushels per acre (bpa), respectively. Five of 11 locations had a significant response to fertilizer treatments; others didn’t.“The bottom line is that in states like Wisconsin, where there is a lot of manure applied, we don’t see a lot of response to starter fertilizer,” Lauer concluded. Soil with high to adequate phosphorus levels is less likely to see a yield response from the practice.STARTER BENEFITSThere are circumstances when starter fertilizer aids corn development, which can translate to additional bushels and profit, Lauer and other experts said.During growth stages V1 to V5, it’s important to prevent stress that can stunt corn and possibly reduce yield potential. Starter fertilizer provides easily accessible nutrients to developing plants to enhance seedling growth until they establish larger root systems to better access water and nutrients.Planting conditions that may benefit from starter fertilizer include:— soils that test low in phosphorus— soils that test high or low in pH— low soil temperatures that are associated with early planting— continuous corn— high residue cover associated with conservation tillage and no-till— northern Corn Belt locations— coarse-textured (sandy) soils low in organic matter— poorly drained soils— locations prone to substantial drought stress.Starter fertilizer improved corn yields by 4.1 bpa on average in more than 50 on-farm trials conducted by Growmark the last three years. The tests are part of the Bloomington, Illinois-based agricultural supply cooperative’s MiField Applied Research.Prior to adding in last year’s aggregated results, the average increase was 5.9 bpa.“What we’re seeing from starter is a highly variable response … the data reflects that,” explained Brendan Bachman, Growmark senior agronomy and technology manager.DOES STARTER PAY?The local environment, individual management and cropping systems will likely dictate if starter fertilizer provides an ROI, Bachman added.Growmark MiField Applied Research last year revealed liquid starter fertilizer applications lost $3.40 per acre, on average, under relatively good early growing conditions where studies were conducted. Several different products were applied at a rate of 5 gallons per acre at an average cost of $15.This year may be a different story since adverse weather delayed planting throughout much of the Corn Belt. Corn prices are also higher. A 5-bushel bump per acre at $4 per bushel could net farmers a $5 ROI.“In these tough economic times, growers are looking at every application and management practice. They’re evaluating ROI to minimize risk and boost productivity,” Bachman said.The Wikners did. Their corn yield goal is 200 to 240 bpa, depending on the field, to feed 2,000 sows and have 25% of the crop left over to sell. To help reach that goal, they upgraded their John Deere 1750 8-row planter with Precision Planting Keeton Seed Firmers with in-furrow fertilizer application.Several years of low crop prices and extreme weather events dictated the move, Neal Wikner said.“These are challenging times, especially the recent cold and wet years,” he continues. “The extra nourishment of starter helps the corn get through.”Recent Purdue University research found corn starter fertilizer increased plant height and dry matter by an average of 49% and 140%, respectively. Plants reached tasseling and silking faster, and grain moisture at harvest was up to 1.7 percentage points drier, which can save in drying costs.INSURANCE POLICYUniversity of Minnesota studies show starter fertilizer increases corn yields by 4 to 5 bpa in low-phosphorus soils. Yield benefits tend to decrease as soil test value increases or in situations where phosphorus is broadcast at recommended rates.Daniel Kaiser, University of Minnesota Extension soil specialist, urges farmers to consider the nutrients applied with a starter in their overall fertility program.“If you need nutrients, you will see some yield increase,” Kaiser said. “Really, it’s more of an insurance policy. Growers that use it generally stick with it.”Farmer Brad Theis, of Le Center, Minnesota, has used 10-34-0 starter with zinc for 25 years. He has no plans to quit.Theis added a new liquid fertilizer system to his John Deere DB80 planter as part of a $125,000 retrofit. The Precision Planting vApplyHD automatically controls rate and flow of nutrients.“Starter gets the corn to pop up quick,” Theis said. “In the north, we need to do everything we can to help it right away.”For more information:— University of Wisconsin Corn Response to Banded Fertilizers Study: ipcm.wisc.edu/blog/2019/03/corn-response-to-banded-fertilizers-at-planting— University of Minnesota Extension Corn Starter Fertilizer Guide: blog-crop-news.extension.umn.edu/2018/05/heres-how-to-select-right-starter.htmlMatthew Wilde can be reached at matt.wilde@dtn.comFollow him on Twitter @progressivwilde(ES/BAS)© Copyright 2019 DTN/The Progressive Farmer. All rights reserved.last_img read more

BlackBerry Balance: A New BlackBerry 10 Feature For Perpetually Connected Consumers

first_imgThe Rise and Rise of Mobile Payment Technology Tags:#Pause sarah rotman epps What it Takes to Build a Highly Secure FinTech … Guest author Sarah Rotman Epps is a Senior Analyst at Forrester Research.One of the most delightful product features I saw at the Consumer Electronics Show (CES) in Las Vegas earlier this month came from an unexpected source: the new BlackBerry 10 operating system from Research In Motion (RIM).While RIM is battling from behind with BB10, there’s a lot to like about this product, from the super-smart contextual prediction keyboard to the super-efficient BlackBerry Hub. The feature of BB10 that I like best is called “BlackBerry Balance,” which allows users to selectively turn off work-related email and apps for specified periods of time. BlackBerry Balance is significant for three reasons:1. It’s designed for consumers (workers), not IT administrators. This is a big, big deal for RIM, a company known for making products that were favorites of IT shops. In the past, IT administrators had all the power over corporate BlackBerrys -they could not only kill a user’s device remotely but also could limit access to features like the app store.With BB10, it’s IT admins who are in a box – they can give users access to corporate email and applications, but those are siloed on the device, and BlackBerry Balance lets workers decide when to turn work off while still using their devices for fun stuff.2. It puts workers in control of their work-life balance. The BlackBerry Hub, which unifies communications and alerts from text messages, calls, email and social networks, makes communicating very efficient (for example, you can reply to tweets and Facebook messages directly from the Hub without opening separate applications), but it could easily be overwhelming too. With BlackBerry Balance, consumers don’t have to fear they’ll be bombarded with work-related messages when they use the Hub on personal time.3. It’s a model for other mobile OSes to follow. Other than Apple’s “Do Not Disturb” feature on iOS, there are very few features I’ve seen on mobile operating systems that do anything to assuage the pains of the perpetually connected consumer. It’s great to see RIM leading here, and I hope to see other companies follow with their own innovative features.Smartphones enable perpetual connectivity, but they should also empower consumers to set their own demands for how and when they want to be connected.Image from BlackBerry YouTube video.center_img Related Posts Why IoT Apps are Eating Device Interfaces Role of Mobile App Analytics In-App Engagementlast_img read more

Why You Can’t Fully Outsource SEO

first_img . A big piece of search engine optimization is creating interesting and relevant content for your audience. That often means calling on your expertise for the content of a blog post, for example, even if it means hiring a writer or editor to put it down in sentences and paragraphs. Your Relationships quick fix on SEO 101 Your Content SEO Why Your Business Can’t Fully Outsource SEO: Topics: . Another big piece of search engine optimization is can quickly get you up to speed. All that said, this is not to say that you should not hire an SEO consultant. The key here is that you cannot fully outsource this project – you must be commited to being involved in your SEO initiatives (and should probably be wary of any SEO consultant that says they can do it all without your input). Whether you hire a consultant or decide to take on your SEO yourself, you should probably educate yourself on the basics and understand what you should be tracking and measuring to make sure you’re not wasting your time and money. Our one hour Or, really want a ? Originally published Jun 20, 2008 3:10:00 PM, updated October 20 2016 SEO Pixie Dust linkbuilding Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack . You (hopefully) know your business better than any SEO consultant you could hire. This means that you know your market and you can make the right judgments on the most relevant keywords to optimize around. When it comes to developing a smart Internet marketing strategy, you should do a full keyword research process to identify which keywords (1) have a high number of monthly searches, (2) are not as competitive or difficult to start ranking for, and (3) are relevant to your business. We talk to a lot of businesses who say they want a company to “do SEO” for them – they’re looking for a company or consultant to whom they can outsource their search engine optimization completely. Many people who are new to the space and don’t yet understand how SEO works – how it is an ongoing process that requires a business’ input – think that it’s simply a checklist of items that they can hand off to an outside consultant. But that is not actually the case. ? How about some – links serve as references for your site and signal to the search engines that you are important. Some linkbuilding you can outsource – getting listed in high quality directories, for example – but another piece of your linkbuilding strategy should include engaging in the blogosphere and developing relationships with bloggers in your industry. Much of building up your business’ reputation online involves building up your personal reputation online by interacting on a individual level with the consumers and peers in your industry – something a consultant cannot really do on your behalf. marketing webinar Your Keywordslast_img read more

7 Common Website Redesign Mistakes

first_img Topics: The following list is from my own personal experience building a website and are things I wish I knew then.  This is by no means a comprehensive list, but it should act as a good primer.Free Workbook: How to Plan a Successful Website RedesignWebsite Redesign Mistakes to Avoid 1.  Do not use your domain name in your page title.  Instead use keyword rich text separated by |(pipes). Put your most important keywords first.  If you want to include your company name and you have characters remaining, put it at the end.  Here is an example of a solid page title that includes the company name.  Plumbing & Heating | Emergency | South End Boston | XYZ Plumbing Company 2.  Do not make your page titles and your H1 tags drastically different.   Once you’ve created your page title, make sure your URL and your H1 tags align thematically.  You don’t want them to be exactly the same, but make sure you give the search engines all the information they need to confirm what is on that page. 3. Do not make your page title and your meta description a mirror image of one another.   The page title will be seen on your actual web page.  Your page title is essentially for the search engines and your meta description is to draw a searcher in. The meta description will show up in the search engines organic search results.  Think of this as your 30-second elevator pitch.  Why should the searcher click on your link? Just make sure it is fewer than 150 characters.Below is an example of the page title and meta description you would see if you typed HubSpot in the search box. 4.  Do not include another company’s name in your blog URL.   Blogging platforms are perfectly good services, but you don’t want your hard earned SEO credit to resolve itself with anyone but you.  It can be difficult to migrate large amounts of blog content after the fact.  That’s not to say it can’t be done, but save yourself the hassle.  Make sure you either create a sub-domain or a sub-directory right out of the gate. Examples of a sub-domain and a sub-directory are blog.hubspot.com or www.hubspot.com/blog .  This way you will get all the SEO juice that goes along with creating a killer blog. 5. Do not use Flash.   Flash is great looking for sure, but search engines can’t read flash.  If you have an entire flash site, in the search engines ‘mind,’ you have a blank site.  A blank site equals zero indexed pages. Zero indexed pages equals very little traffic. We did a review of a site that used flash last week.  There were actually 234 pages, but when run through WebsiteGrader.com , there were zero pages indexed by Google. If you want to use flash in some places, use it sparingly.  6.  Do not skip over the step of implementing a 301 redirect.   If you don’t do this, you are splitting up your SEO credit in two different places.  You want www.yourcompany.com and yourcompany.com to resolve to one domain.  It only takes a matter of minutes to do and it will give you points in the eyes of the search engines. 7.  Do not insert images without telling the search engines what those images are.   Search engines can’t tell what images are and it just looks like blank space to them. As smart as they are, you need to direct them a little bit. There are three ways you can do this.  The first is to use alt text when you upload the photos to describe what the image is.  Type in a few descriptive words to let those crawlers know what the image is all about.  The second way to help the search engines is to use detailed files names.  Lastly, putting a caption around the image will help too.Hope this list of tips will get you off to a great start with your website. Originally published Oct 26, 2010 1:00:00 PM, updated July 28 2017 Website Redesign Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Use Internal Linking to Improve Your Website’s SEO

first_imgGreat content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page.If you are working on any important campaign, it’s absolutely critical to figure out which of your already great, high-authority pages should be linking to your new page, or what ongoing efforts can continue to build link authority for your site over time. And with great internal linking, ranking for very difficult keyword phrases is made much easier as you share the authority of your other best content with your new efforts.Why Internal Linking Is Important Remember that a search engine’s ultimate goal is to surface the very best few pages about a topic on the web. With the focus that most linkbuilders and SEO specialists have on inbound links and developing links from other sites, it is easy to overlook how internal linking is important. If you’ve heard that inbound links are like other sites voting for your content and telling search engines what your content is about, internal links are like voting for yourself and also letting the search engine know about your vote.While it’s obviously better to have more people than just yourself voting for your content, if you don’t start by voting for yourself, the search engines will have a difficult time considering your page as one of the best on the web. Internal links are valuable not just because they are a direct signal that your content is important, but also because those links themselves pass on their own link authority.When you consider that the link authority of each page is being shared into your website from these internal links, the value of your blog and other linked pages is more obvious to search engines. While these pages are ranking well and bringing traffic into your website on their own, there is a second layer of SEO benefit that they can bring to your website if you properly apply them to your internal linking strategy.How to Leverage Internal LinkingIf there’s a page on your website that you care about a lot and that has a lot of value to you, you should be thinking about how you can explain that value to a search engine. Start by considering how a search engine understands the value of an internal link; it’s looking at how many pages on your website link to that page, and how they link to it. If every page of your website links to something, it must be important to you — like your homepage, or your blog’s homepage. If the only links in to your blog are from your ‘About Us’ section and nothing from your homepage or your website’s main navigation, you have already sent a strong signal to search engines that your blog is not very strong. On the other hand, if your blog is in the main navigation on your website, Google and Bing will treat it like one of your top pages.3 Ways to Improve the Internal Linking on Your WebsiteHere are three exercises you should go through to ensure you are effectively using the authority of your internal pages.1) Sketch out a map of your website. Make a list of each page in your main navigation and what links are on each of those major pages. This will help you understand the links that you already have between each section of your site, and how you’ve linked it together in the past. Sometimes, laying out your whole website visually is the only way to understand what you’ve overlooked and what’s working. You might just uncover that the reason some of your best pages are ranking well is because you subconsciously did a great job building your own links into them from your other content.2) Next, look at the topics that you frequently write about. If you’re writing regularly about something, you should have another dedicated page on your website about that topic — like a landing page with an offer, for example. Each of those posts should be linking to that authoritative page on the subject, and it should be optimized for conversions. If your landing page has a prominent call-to-action, your effective use of internal linking will help drive more new leads through the offer.Also consider where that page lies in your navigation, and if it’s worth linking to from your homepage or products page. Depending on your business, you might even find that linking to a specific blog post or page from your website’s main navigation might suit you well. For example, if your company often needs to explain your business to people who discover you, that would make a good blog post that deserves major promotion across your site. 3) Think about every other page that could link to your ranking page. If it is a page related to a topic you frequently blog about, make sure each of your new blog posts about that topic reference that page and link into it. You can see this in how HubSpot ranks for the term ‘how to use facebook for business.’One of the major factors behind its rank is that we regularly write about how to use Facebook for business, we have a lot of very powerful links from our blog posts about using Facebook for business, and we have at least one link in each of those entries to our Facebook for Business landing page. Those blog posts we wrote over the last five years about this topic all have great authority of their own because people have linked to them, and each of them links to our landing page to further build that value.How have you used internal linking, or seen it used, to help a website expand their SEO footprint?Image credit: disoculated Post by Brian Whalley Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 22, 2012 9:00:00 AM, updated July 28 2017 Link Buildinglast_img read more

How to Generate Click-to-Tweet Links for Your Content [Quick Tip]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 21, 2013 2:00:00 PM, updated February 01 2017 Twitter Marketing Topics:center_img For what it’s worth, I am by no means suggesting you use four Twitter CTAs in your content. Just trying to show the different options available for hyperlinking with our free icons set.Example Use Cases of Click-to-Tweet CTAsWe’ve found these click-to-tweet CTAs to be incredibly helpful in our marketing. Here are some example use cases to help inspire your own usage:1) Tweet CTAs in Blog PostsIf you’re sharing quotes, stats, or even jokes in a blog post, including a click-to-tweet CTA can help the sharability of the post. This can lead to increased traffic to your content. Here are some examples from Unbounce and HubSpot blog posts:2) Tweet CTAs in EmailsOne of our email marketers recently tested this click-to-tweet concept in emails by calling them “lazy tweets.” After including a click-to-tweet button in the email, we saw a significant spike in tweets about the offer the email was promoting.3) Tweet CTAs in EbooksIf you’re putting together an ebook, whitepaper, or pretty much any PDF, you should optimize them with tweet CTAs. Here’s an example button from an Impact Branding ebook and example hashtag from a HubSpot guide. (If you’d like to learn how to hyperlink for Facebook and LinkedIn, read our blog post here).Now, wasn’t that simple?Where do you think you could best utilize click-to-tweet CTAs in your inbound marketing campaign? Share your thoughts with us below! Want your loyal readers, website visitors, and/or employees to easily share your content through their Twitter channels? You’ve come to the right place.Creating a tweetable link is far easier than learning custom code that you have to embed into your content. It’s as simple as having the right free tools and resources at your disposal.Not sure what we’re talking about? Here’s a text example:HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. [Source: @HubSpot] (Click to Tweet!)As you can see, clicking the call-to-action to “click to tweet” automatically populates a tweet you can publish through your own Twitter account.This post will show you how to craft a click-to-tweet CTA in either text or button form. Shall we?How to Craft a Text Click-to-Tweet CTA1) Navigate to Click to TweetFirst, you’ll need to head over to clicktotweet.com, an awesome tool we use constantly at HubSpot.2) Craft TweetNext, begin typing the copy of your tweet. Something to remember: When you paste a link into a tweet on Twitter or most third-party Twitter tools, Twitter automatically counts your link as 23 characters — even if there are more than 23 characters in your tweet.Click to Tweet does not have such functionality. So, you’ll need to shorten your link ahead of time using bitly or HubSpot before pasting it into the Click to Tweet share box.3) Hyperlink TextOnce your copy is all set, click the “Generate Link” button to create a custom link. Then, copy the generated link from the “Here’s your URL” field and hyperlink the text you want shared.For example, if you found this article helpful, just click here to share it! (See what I did there? ;-)How to Craft a Button Click-to-Tweet CTA1) Create Custom ButtonFirst, you’ll need a social media image and/or button to link to. If you don’t have time to design or create one, have no fear! We have an array of pre-built social media icons in our collection of 135 free icons you can download and use in your ebooks, blog posts, and other content.2) Craft TweetAs per the instructions above, go to clicktotweet.com and craft your tweet.3) Hyperlink ButtonClick the “Generate Link” button to create a custom link and copy the generated link from the “Here’s your URL” field. Instead of hyperlinking text, though, insert your social media icon into your blog post, ebook, or website, and simply hyperlink it with the link generated from Click to Tweet.Here’s my last chance to get you to tweet out this post … I mean, see some examples of how this looks once all is said and done:last_img read more

The 4 P’s of Email: How to Find Success With This “Dead” Marketing Tool

first_img Email Marketing: Trends, Tools, and Tactics for 2014 and Beyond From Michael BarberHave you tried following the “new” four P’s in your email marketing? How’s it worked for you? Share your experiences with us in the comments. Email Marketing Originally published Apr 18, 2014 1:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Topics: Some people think email is dead. They say that it’s become so cluttered and spammy that it should be swapped in favor for newer, flashier ways of communicating. Well, hate to break it to you, but those folks are wrong. And I’ve got a SlideShare presentation to back me up.Michael Barber, VP of Strategy at COHN, Inc. put together the presentation below on the email trends, tools, and tactics you should know this year. I won’t steal all of Michael’s thunder, but he’ll explain why the platform is thriving and give you a new way of looking at email strategies by using McKinsey’s framework for the new four P’s. If you’re looking to give your email marketing an overhaul or just tweak it slightly to perform better this year (and beyond), flip through the slides below. You’ll also get some examples of brands who are currently rocking this framework in their email marketing strategies.So go on, get inspired and informed on the latest and greatest in email marketing. last_img read more

How to Easily Create a SlideShare Presentation

first_img4) Add introduction slides. After you’ve created the majority of your SlideShare presentation, head back to the start. Wonder why we didn’t begin here? It’ll be much easier to tee up the bulk of your content if you already know what that content is about. In this step, just introduce what you just wrote about — it’ll be a breeze. Want help? Check out this blog post. Though the lessons are intended for writing blog post intros, they can be applied to SlideShare presentations, too.5) Wrap up the conclusion.Then, head to the end of your SlideShare and wrap it up in a slide or two. There is nothing more jarring than going from a body slide right to a CTA slide. You only need a slide or two to conclude your presentation, but it should naturally tee up the CTA that you will have next. 6) Add a call-to-action slide.At the verrrrrry end of your SlideShare, you want to keep your viewers engaged by providing a call-to-action. The CTA could be about downloading an ebook, attending an event, or even just visiting your website — pretty much any CTA you’d like to include. Here are two CTA slide examples that we included in the SlideShare template: Please raise your hand if you’ve ever felt personally victimized by PowerPoint.When you open it up, you’re hit with stark black Calibri font on a white background, killing any creative spark you may have felt. It’s daunting enough to creating a 10-slide deck to report your monthly marketing metrics — never mind putting together a PowerPoint that could be seen by the more than 60 million unique visitors on SlideShare each month. Click here to download our templates for killer SlideShare presentations…. But you know how hot visual content is, and you want to jump on board to enjoy the engagement, traffic, and leads that follow. So what to do?Well, there’s good news: Creating a SlideShare presentation in PowerPoint doesn’t have to be that daunting. With the right templates and tools at your disposal, you could easily create an engaging, visual presentation — all without fancy design programs, huge budgets, or hiring contractors.Free Download: 4 PowerPoint Presentation TemplatesTo help you make a SlideShare of your own, we’ve created some free PowerPoint presentation templates for making awesome SlideShares. That way, your presentations will look great and be a breeze to put together.Download the free PowerPoint templates, scroll down, and we’ll walk through how to use them. When we’re done, you’ll know exactly how to create a sexy presentation that gets featured on SlideShare’s homepage. Ready? Let’s dive in.How to Create a Killer SlideShare Presentation in PowerPoint1) Decide on fonts and a color scheme. Before you get too caught up in the specifics of your storyline, figure out which fonts and color scheme you want to use. (If you’re using our free templates, you can skip this part.) For fonts, choose two different ones to use throughout your presentation — one for your headers and one for your body text. Your header font should be bold and eye-catching, and your body text font should be simple and easy to read. The contrast between the two will make it much easier for your SlideShare viewers to grasp your core messages. If you want more guidance on what fonts work best together, check out this infographic.For your color scheme, pick a scheme that will have enough contrast between colors to make colors stand out. Whether you decide to use two, three, or four different colors in your presentation is up to you — but certain color combinations go together better than others. Use this KISSmetrics infographic to figure out a good color combination.Below is an example of what certain fonts and color combinations can look like. Notice how the header fonts stand out much more than the body? You can also see what different color palettes might look like: The top is monochromatic, the middle is complementary, and the bottom is analogous. 2) Outline main takeaways and crucial sub-bullets.Next up: Creating an outline for your SlideShare’s narrative. I like to treat SlideShare outlines just like I would blog posts — you decide on the working title and main takeaways first. Then, you elaborate on those sections with a few supporting points.For each of those components (title, section headers, and a few supporting points), create a slide. Below is an example of what those slides might look like: TitleHeadersSupporting PointsYou’ll also want to create slide placeholders for the call-to-action and conclusion slides (you don’t need to elaborate on them just yet).Keep in mind that these slides should not be complex — just a title and maybe a few details that you want to remember down the road. No paragraphs. No supporting images. Nothing that’s not built into your template already. 3) Fill out the body of your presentation.Then, fill in the meat of the content — all the slides between the headers. Just make sure you’re not relying too much on text. SlideShare is a primarily visual platform — people are used to breezing through presentations. So if your presentation reads like an ebook, you should edit down the text and rely more heavily on visual content. Another thing to remember is to switch up your format from slide to slide. Try doing a checklist slide followed by, say, a quote slide — it keeps people on their toes as they flip through your presentation. Originally published Jun 18, 2015 8:00:00 AM, updated November 29 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Presentations 7) Edit, edit, edit.You’re almost there! Next, you need to go through and edit your copy and design components. Try to get another coworker — marketer or not — to give it a once over. If you need some direction, you can use our ultimate editing checklist to make sure you’re catching everything you can.8) Add “animated slides” and clickable links.Though it’s easy to create a presentation in PowerPoint and upload it immediately to SlideShare, not all of the same features will appear in both programs. As a result, there are two things you’ll need to add in: “animated slides” and clickable links. As far as slide animation goes, SlideShare does not support PowerPoint animations. This means that all of those smooth entrances you planned for your text boxes and objects go out the window once you upload your presentation to SlideShare. But, it’s easy to manually introduce new elements on a series of slides to make it seem like it’s “animated.” Download our templates to get a thorough walkthrough of making “animated” slides.Once you’ve built in your animations, you’ll also need to make sure people can actually click on the CTAs in your presentation. We have a blog post with a pretty extensive walkthrough on how to make clickable links in SlideShare presentations, so check it out to learn more.9) Upload your PDF to SlideShare.After you’re finished with your clickable links, your presentation will be in a PDF format. At this point, you’re ready for the final step: uploading your PDF to SlideShare. When you do this, you have the option to add a description and tags, and even schedule the SlideShare to go live at a certain time. Once your SlideShare is live, you should spend some time promoting it on your blog and social media accounts, and to your email lists. (For more SlideShare promotion tips, check out this blog post.)Just follow this process when you need to create a SlideShare presentation, and you won’t have to fear that blank PowerPoint template ever again. Want to create your own SlideShare? Get your own SlideShare templates in PowerPoint, including some of the slides and tips featured above, by clicking here.Editor’s Note: This post was originally published in August 2013 and has been updated for freshness, accuracy, and comprehensiveness.last_img read more