HubSpot TV – Gobble Up Inbound Marketing (Thanksgiving Episode)

first_img DealNewshas a free Black Friday app that lets you sort deals by “Early Bird,””In Store Only,” and “Limited Availability,” as well as see photos ofthe sale items. : Produce different kinds of to enhance the visibility of your company on Google search results. Everyone is welcome to come in at 4pm to the office for the live audience. Black Friday and Social Media How to interact on Twitter: @ Gizmodo’s #blackfriday feed has the latest posts about the best electronic deals to be had. @ “A whopping 91% percent ofcompanies also admitted to using at least one social media tool, asignificant increase over 77% of respondents in 2008.” Inbound Marketing Kit “Originallywritten in March of this year the update makes sense since the 8 monthsor so that have passed since the first take is like a lifetime in thesocial media world. In fact, the real story here may be that the LATimes hasn’t taken a ‘set it and forget it’ approach to their socialmedia guidelines so please take note everybody.” mvolpe . www.MikeVolpe.com/cancer http://itunes.hubspot.tv/ No show this Friday (Thankgiving Holiday) Click here at 4:00pm ET today to watch the show live. “Forty-five percent of respondents surveyed maintained ablog at their company in 2009 (a slight jump over the 39% in 2008 and19% in 2007 who blogged). Of course, the same growth didn’t extendacross all social platforms.” Learning From Leaders: The Inc. 500 and Social Media Usage Mike has a moustache for Movember! support him at NOTE FROM THE PRODUCERS: : Create social media guidelines for your company that GUIDE your employees but don’t stop them from creating content. Have you ever caught the live show? We broadcast in real-time every Friday at www.hubspot.tv. Where is your traffic coming from? inbound marketing kit Staples, Macy’s and Walmart are “leaking” deals on Twitter with The fastest growing companies are using social media & inbound marketing, shouldn’t you? – Connect with your customers in every way possible. (Episode Length: 19 minutes, 15 seconds) karenrubin Conversion Rate vs. Number of Sales AlisonSemancik asks on inboundmarketing.comcenter_img Episode #68 – November 25, 2009 LA Times Social Media Guidelines Lead to Much More Marketing Takeaway Google Adds a Left Navigation? Google Testing Permanent Sidebar “Thenew interface uses a left-hand pane to display search options-butinstead of being off by default, with a link to turn on the pane, thenew search options will be on permanently, and Google will lose the topblue bar over its results.” Marketing Takeaway www.HubSpot.tv The Inc 500 is Catching On to Inbound Marketing Subscribe in iTunes: MyBlack Friday Deals…uses the mobile photo slide show app Whrrl toallow bloggers to take pictures of the best deals they can find instores and upload them to the site to be voted on by deal seekers. Originally published Dec 4, 2009 3:30:00 PM, updated July 04 2013 : I just recently made a change to our “buy now” page – thepage where visitors can choose the software package that works best forthem and purchase. In the past, we only had 3 options to choose from: 1user, 3 user and 5 user. Our company recently decided to add a 10 userpackage to this page. Since I added it one week ago, sales have droppedsignificantly. I can only conclude that the sales drop is from thisaddition, but I’m not sure. Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our Forum Fodder “The Times isto be, above all else, a principled news organization. In deed and inappearance, journalists must keep themselves – and The Times – abovereproach.” in your tweet. Google Website Optimize, HubSpot Analytics HOW TO: Use Social Media to Find Black Friday Deals Times updates social media guidelines always Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Closing Intro LA Times Refines Social Media Guidelines “Thestudy found that 75% of companies who participated in the survey werevery familiar with social media in 2009, a dramatic increase over the57% of respondents familiar with some type of social networking in2008.” Marketing Tip of the Week Marketing Takeaway: : Your New Year’s Resolution should be to try something new (and we don’t mean just on the table!) Marketing Takeawaylast_img read more

A Holiday Wish: May All Your Conversions Be High [Video 3]

first_img And more qualified leads! We wish you a high conversion! Webinar: Always Be Testing: 10 Tips For Increasing YourLead Conversion Rate A valued call to action We wish you a high conversion! Lyrics We wish you a high conversion! Originally published Dec 21, 2009 10:29:00 AM, updated October 20 2016 Downloadthe free webinar We wish you a high conversion! We wish you a high conversion! Tweet this Merry Marketing Carol! Topics: Video Creditscenter_img Good prospects you’ll bring for your sales team kin Is a landing page win! Producers: @ repcorand @ shaxxon And more qualified leads! to for tips on testing, measuring, andanalyzing your marketing programs to improve your lead conversionrate. We wish you a high conversion! Conversion Rate Optimization May your 2010 marketing be merry! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Learn how to convert website visitorsinto leads with calls to action and landingpages HubSpot Singers: Common Sound What is on every B2B marketer’s Holiday list this year? An increased traffic to conversion rate while maintaining (or improving!) lead quality, of course!last_img read more

Marketing Experts Say Google and Facebook Will Decline in Importance

first_img Social Media Strategy Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:  Source: http://www.thewholebraingroup.com/center_img Many businesses find social media overwhelming – there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.Here are a few steps you can take to focus your energy:1. Define your target audience.If you haven’t already identified and documented your buyer personas, start by defining the key demographics of the audience you’re trying to reach – age, gender, occupation, income, hobbies and interests, etc. Think about the challenges they’re faced with, and what problems they’re trying to solve on daily basis. Try to focus on the 3-4 types of people that represent the majority of your buyers – don’t get hung up on all the exceptions, or you’ll never get started!2. Start blogging.Fresh content is the linchpin of a successful social strategy, so you’ll need to commit to creating fresh, quality content on a consistent basis. Brainstorm a list of the most common questions you hear from your prospects, and commit to writing at least one new blog post a week focused on addressing these questions. 3. Create educational content.Consider creating downloadable content like ebooks, checklists, videos, and infographics that address your buyer’s pains. If the content is truly helpful and educational, people will be more likely to share it on social media and extend your reach.4. Focus on a few key social channelsMost small businesses don’t have the bandwidth to establish and sustain a great social media presence on more than a handful of channels. It can also be overwhelming to learn the rules of engagement on a bunch of different networks at one time.Here’s a video by HubSpot Academy explaining all the possible social channels to which you might post content on behalf your business.So, start small. Research key networks to learn where your target audience is most likely to spend time, and focus your effort on building, nurturing, and sustaining a community there before moving on to another channel.5. Develop a recipe card to guide you.Social media isn’t an exact science, so you need to establish a consistent posting and engagement schedule to start seeing results. Start by developing a reasonable recipe card you feel comfortable sticking to. Set goals for how frequently you’ll post content and engage your followers, and hold yourself accountable to following your recipe. (Get a free social media content calendar here to organize your efforts.)6. Measure your results.There are a million things you can track related to social media, so start by looking at how much traffic is being driven to your website or blog from social media. Watch your posts to see what people are responding to, and look for trends related to particular topics or keywords that generate more interest than others. Once you have a sense of what’s possible, set goals for key metrics and start keeping a scorecard to measure your progress. Be sure to chose metrics that are easy to gather – if it’s too time-consuming to track, you’ll fall off the wagon!Net new fans and followers# of interactionsVisits to your site from social7. Adjust your tactics.Unless you’re a celebrity, social media doesn’t start working overnight. It takes time to build a following, establish yourself as an influencer, and start seeing results.  You’ll need to experiment a bit to find the right combination of channels, content, and messaging that works for your audience. Over time, you’ll be able to adjust your recipe card, content, and personas based on the information you’re gathering – which will help you fine tune your strategy and generate more consistent results!Still overwhelmed? Try using the Whole Brain Group’s handy Sensible Social Media Checklist for Businesses – newly updated for 2016 – to get yourself organized. Originally published Feb 18, 2016 2:00:00 PM, updated August 09 2017last_img read more

Why You Need to Build Links to Your Website and What a Good One Looks Like

first_img HubSpot software In plain English, an inbound link is a link from one website to another website. For example, Originally published Jan 24, 2011 1:00:00 PM, updated October 20 2016 in order for search engines to rank CNN a little better for the term “global news.” We at HubSpot love the anchortext , and — if included in an article by a major news source — can be a great Inbound links are the unsung hero of successful inbound marketing. They help increase traffic, Link Building this is an inbound link to CNN.com rank better in search engines CNN description is generally used by the person receiving the link. So CNN might say, “I received an inbound link from HubSpot.” (And you’re welcome, CNN. We’d love an inbound link or two from you!) . The Topics: 2. Uses anchortext. ! So how does that work? marketing software , there’s a Link Grader tool that tells customers when they receive a new inbound link and awards that link a grade based on how valuable it is. improve SEO . Great! So should you haphazardly link to yourself in random directories, plead to your grandma to link to you from her cat photo blog, and call it a day? 1. Comes from an authoritative website. So why do you need inbound links? public relationscenter_img So what does a good inbound link look like? Good question! There are three primary qualities that define the quality and stregnth of an inbound link: www.cnn.com No. All inbound links are not treated equally. Instead, you should focus on getting good, healthy inbound links from authoritative sources. In the Sorry folks, your grandmother’s cat blog is wonderful, but will not pass as much authority over to you as a site like say, CNN. inbound Anchortext is the text that “holds” the link. For example, you can link to another site by either writing the URL, or using anchortext ( Inbound links are the “currency” of the internet, and a website rich with inbound links will naturally Two reasons. First, it’s an opportunity to receive referral traffic from another website. An inbound link from a blog is an avenue for that blog’s readers to visit you. But depending on the amount of traffic that blog or website receives, the link may send a low volume of traffic. But what is an inbound link? 3. Has descriptive anchortext. The reason we like anchortext in point #2 is because it gives the linker the opportunity to describe the linked-to site in the link itself. This is great for the person who is receiving the link, because now search engines will have more information about his or her site. For example, I’m sure CNN would prefer the anchor text global news Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO . Do you pay close attention to your links? What strategies do you use to earn healthy inbound links from authoritative sources? win. , respectively). or But there’s something even better with more long-term benefits that inbound links are good for —last_img read more

3 Marketing Lessons From Amazon’s Web Strategy

first_img Topics: Originally published Aug 5, 2011 5:05:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO Strategy Compete.com regularly ranks the world’s top websites. Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick.Amazon, sitting at number 7, stood out to me immediately. No surprise here. Amazon is constantly exemplified for its web and marketing prowess. It’s the top case study for how and why marketers should use personalization in their marketing — leveraging the wisdom of the crowd to create a more personalized user experience that increases customer conversion dramatically.In fact, this is true for many of the sites on Compete’s top 10 list, which is why it tops my own list of lessons marketers can learn from Amazon’s web strategy … 1. Use the Crowd to Create “Segments of One” Amazon and many of these sites are brilliant at leveraging the wisdom of the crowd to create “segments of 1,” or segmentation that is so granular it focuses on each individual person and their specific online behavior, wants, and needs.The pages I view and emails I get from Amazon are unique to me. They offer suggestions for books, movies, and other products I might like based on my personal purchase history and shopping patterns. Like Netflix, Google, Facebook, YouTube, and so many other high trafficked sites, Amazon uses the wisdom of the crowd to personalize the user experience and dramatically increase conversion . Marketing Takeaway: Take a hint from Amazon and these other top websites and create a more personalized user experience for your target audience. Leverage the information you can gather from your prospects and customers in order to create fine-grained segments and target messaging and offers that specifically cater to those segments’ individual needs. You’ll find that with this method, you will dramatically increase your conversion rates. 2. Create Tons of Content Amazon has 248,000,000 pages stored in Google’s index. Each of these 248,000,000 pages has the opportunity to rank for any number of keywords in search engines . Now that’s quite a bit of on-page SEO juice! Marketing Takeaway: The more pages you have on your website, the more pages your site can be indexed for in search engines. More pages also means more opportunities for your prospects to find you in search engines and more chances to rank for your business’ top keywords. The best way to create tons of website pages is by blogging. Start a business blog , publish frequently, and make sure each post is search engine optimized for your best keywords. The more optimized content you have, the better your chances will be of getting found online. 3. White Space Is Over-Rated To be honest, it looks like someone threw up their Halloween candy all over Amazon’s web pages, but it doesn’t seem to matter. In fact, really none of Compete’s top 10 sites are particularly Apple-esque in design, which many web designers seem to idolize. Most of them have near zero white space and are chock full of stuff. That said, if they are the top 10 most visited websites, it just goes to show that web design isn’t the most important thing. Rather, being effective is what wins. Marketing Takeaway: Stop obsessing about web design and instead focus on making your website effective. Rather than spending your time and money on making your site look pretty, spend it on optimizing your website pages, creating remarkable content that attracts visitors, and optimizing your site and landing pages for lead generation. Your site can be the prettiest website in the world, but if it doesn’t generate leads and customers for your business, what’s the point? What else can you learn from Amazon’s web strategy? last_img read more

Stop Linking to Our Website or We’ll Call Our Lawyers

first_img… Said nobody, ever.At least that’s what we thought, until @AnneRuthmann (is it okay that we link to you?) tweeted a pretty bewildering story our way. In a nutshell, a lawyer who provides anti-piracy and intellectual property protection services contacted a webmaster and asked her to remove an outbound link from her website that linked to his client’s site.Confusion, amusement, and dismay are all appropriate responses. Let’s dive into the story a little more to see what the heck happened.Oh, and just to clarify the title of this post, we don’t actually want you to stop linking to us ;-)Why a Website Sent a Lawyer to Another Website … Over an Inbound LinkA lawyer at Guardlex contacted Christine at Big Pink Cookie on behalf of their client — whose name Christine graciously removed in her blog post detailing this whole ordeal — asking her to please remove a link from her site that led to their client’s site. Since he works on behalf of the Anti-Piracy Department at Guardlex, which provides services that protect intellectual property, we presume the outbound link was classified as a piracy or intellectual property “problem.”According to the letter sent by the lawyer, the link from Christine’s website resulted in “material financial loses [sic] to the company.”How on earth would an outbound link result in material financial losses to a company, you might ask? Well, we’re going to get into some possibilities in the next section, but according to the letter, it was “due to search engine penalties resulting from the links originating under your control.”According to Christine, the link in question was from a blog post she wrote in 2001. That’s eleven years ago. So in terms of inbound links, it’s a pretty darn good link to get to your website. And the link was made even more valuable due to the fact that it was to an eyeglasses website, coming from a blog post in which Christine discussed the new eyeglasses she received. In other words, it was contextually relevant.I mean, it could have been a little more relevant, like if Christine’s entire website was dedicated 100% to eyeglasses. For example, let’s say I link to a site about men’s clothing in New York. That’s a pretty good link, because it has relevant anchor text and the HubSpot domain has some authority in the SERPs — we create lots of content and our domain isn’t brand spankin’ new. It’s not the best link they could receive because our website isn’t dedicated to talking about men’s clothing in New York, but it still has some helpful qualities. The point of all of this is that links like the one going from Christine’s site typically help your SEO, not hurt it.But even though this link sounds high quality, are there ever any instances in which an inbound link is not good for a website? Could this have been one of them?When an Inbound Link Might Hurt YouSaying an inbound link isn’t good for a website is different than saying it’s bad for a website. There are inbound links that don’t provide value for a website — those that are contextually irrelevant, from domains with low authority, or contain poor anchor text, for example. We’ve written about it in full in our blog post “Deconstructing the Qualities of High Quality Links” if you’d like to learn more. But those links don’t actually hurt the website that’s being linked to. In other words, just because someone doesn’t provide great anchor text doesn’t mean your website will get dinged by Google for it.There is precedent, however, for sites being dinged due to excessive linking from a host of low quality sites. That’s the whole precedent of the Panda updates from 2011! Sites like JCPenney that received hundreds of thousands of links from link farms were dinged in the SERPs when the first Panda updates rolled out. But that’s a much different scenario than Christine’s — her site is far from a link farm, and contains high quality content that I’d certainly want some link juice from.So when else could an inbound link cause damage to your business? Well, I supposed some damage could come if your business was positioned in a negative light on someone else’s website — but wouldn’t that fall under … slander? I don’t know, I didn’t go to law school, but it sure as sugar doesn’t fall under intellectual property and piracy. And the lawyer’s letter states the material financial losses sustained by his client were due to “search engine penalties resulting from the links originating under your control.” So it wasn’t that her link caused potential customers to stop visiting the website in question … it was that the link allegedly caused penalties in the SERPs.Learning From This StoryLike Christine and her hosting company note, it’s her call whether she removes the link to their website — which she did. In fact, the hosting company responded to the lawyer with a bit of an exasperated (and hilarious) tone, saying “We’ve had this discussion with you before: there is no infringement of anything in merely linking to one site from another — case law exists on this. We absolutely will not instruct our users to remove links that violate no statute or our terms of service. Whether they choose to do it on their own is entirely up to them.”So apparently this company is making money off of the notion that inbound links can cause damage to websites. That’s a pretty big bummer, because it means there are tons of businesses out there losing their money to lawyers fighting a fight that doesn’t need to be fought. I’m not saying Guardlex is doing this maliciously — and I’m not saying they aren’t, either. I will say that they offer copyright infringement protection plans on their website, if that sways your decision either way. But this could all be a symptom of a bunch of people not realizing that inbound links aren’t a violation of intellectual property; they’re internet currency that almost always make you more successful, not to mention common courtesy when you’re citing someone else’s content.The internet has been around for a while, but it’s still new in the grand scheme of things, so we’re all still learning “the rules.” And by learning the rules, I mean making them up as we go. And slowly but surely, our legal system is also catching up to those rules we’re putting in place as we all figure out the right way to work with one another on the internet. So while this could all be a huge misunderstanding fueled by lack of knowledge of how internet linking works, we can take it as a cue that not everyone “gets” it yet. And for goodness sake, don’t throw your money out the window because a so-called expert tells you to do something; there’s a chance they’re not much more in-the-know that you are … they might just seem like it.Have you ever asked someone to stop linking to your website? If so, why?Image credit: walknboston Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 20, 2012 9:00:00 AM, updated February 01 2017 Link Buildinglast_img read more

6 Essential Components of Top Notch Nonprofit Blogs

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 29, 2013 4:00:00 PM, updated July 28 2017 If you don’t have the ability to use video to tell all of your stories, a touching and heartfelt post illustrated with photos works just as well. St. Baldrick’s Foundation, an organization with a mission to fund childhood cancer grants, lets parents of cancer patients share their stories on the organization’s blog. In one post, Lori Miller, mom to Justin Miller, writes poignantly about what it’s like to send her son into treatment where he “feels like a caged animal,” as well as her hope for his recovery and survival — even as he’s been diagnosed with cancer for the sixth time.3) Tie donor actions to numbers.Explaining how a donation directly impacts your organization’s mission is sometimes made easier with numbers. You can tie the donation amount to singular units the way Nothing But Nets does. When someone donates $10, for example, the organization is able to purchase a mosquito net for one child living in a country where malaria and other blood-borne diseases are rampant. Nothing But Nets  explained how it works in a recent blog post: Or, you can show the overall impact of your organization’s fundraisers. In another blog post, St. Baldrick’s posted a photo of the Quinnipiac University Ice Hockey Team in Hamden, Connecticut. Team members raised $25,000 for cancer research by shaving their heads.Showing the impact of constituents’ support is key to getting people to come back and give again. The more concrete you can make the impact, the easier it is for people to see their impact and give again — as well as share your organization’s mission or cause with their personal networks.4) Thank constituents for their volunteer efforts.If your organization has ways that people can volunteer their time, such as sitting on or chairing a committee, fundraising for your cause, or helping out at events, you can use blog posts to highlight their efforts. By spotlighting your constituents and what they’ve done to help your organization, you get a triple benefit. One, you’re thanking people for their time and effort — which always goes in delighting your volunteers; two, you inspire others to become involved; and three, when you spotlight people, they naturally tell their friends, family and co-workers through social media and email, which drives even more people back to your blog and spreads awareness instantly.A great example of this comes from charity: water again. The nonprofit shot a short “We Love Our Supporters” video for Valentine’s Day this year to say thank you and posted it on their blog:5) Repurpose evergreen content.You know the frequently asked questions you hear repeatedly — these are the questions to which you probably already have stock answers. In addition to (or instead of) creating an FAQ page for your website, create blog posts that answer some of these questions, such as, “How can I be a successful fundraiser?” or, “Who should I email my fundraising page to, and how often should I do so?” Or, create a post that explains terms used in your industry or develop a post that lists other resources, bloggers or experts. This type of evergreen content is relatively easy to create and lasts forever – and if it’s optimized, searchers will find it when looking for information over and over again.The Red Cross’s blog is a great example of this. The nonprofit categorizes all of its posts, including disaster services, health and safety, and services for the armed forces, which are all topics that a large audience will continuously be looking for online. Being the destination for basic facts and helpful information about what your organization is the expert in is a great way to attract a consistent audience.6) Recruit guest bloggers or hire someone to write for you.One way to alleviate the pressure of having to write a lot of blog content is to recruit people to help you. You can hire a freelancer or intern to write your blog for you. You can also divide up blog writing duties between your staff — perhaps assigning one article a month per person, or creating team or department quotas.In addition, you can recruit guest bloggers — your constituents, experts in the community, board members, or volunteers. Having guest bloggers is a win-win: You get your constituents’ personal stories and fresh blog content (without having to write it all yourself); your guest bloggers get to relate why they’re connected to your cause or how your organization is helping them battle cancer, save an animal’s life, retrain for a job, etc. As an added bonus, when a guest blogger writes a post, you can bet he or she will share it with his or her network, increasing your organization’s reach and building your credibility. As a great example of a guest blogger program, Heartwaves (an organization that brings together parents and patients of congenital heart disease) recruited 30 guest bloggers to contribute to their blog community to build credibility and alleviate the pressure of having to write all the content with its small staff.These are just a few examples of successful nonprofit blogging practices. How does your organization maximize its blog to engage new and current audiences?Image Credit: tillwe Nonprofit Marketing Topics: One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. Storytelling about your nonprofit allows you to leveraging these human stories to connect individuals to your cause and inspire them support your organization — and connect you to a wider audience online.But there are a few key aspects of a nonprofit blog that make the great stand out from the average. If you’re looking to achieve a best-in-class blog that supports your nonprofit’s cause and inspires your readers, here’s what your organization should keep in mind when striving for a successful, engaging blog.1) Provide a two-way street of communication.Not only does your blog highlight your compelling stories, but it should be a place for communicating with your readers and supporters. Simply asking your audience for their input on a blog post or story creates that dialogue. It helps give a voice to your organization’s staff and reminds your readers that there are actual people on the other end, supporting your mission from the inside. A blog is a great place to discuss issues, share success stories, and garner feedback on your content. It’s also a place for your constituents to communicate with each other.The ASPCA’s blog is a great example of this communication between followers, supporters, and activists. Just this week, the nonprofit posted a breaking news story about 367 dogs that were rescued from a dog-fighting bust and had over 180 comments on the piece: 2) Tell and share personal stories.The most powerful blog posts connect the reader emotionally to the story being told — especially when they’re told via video. charity: water created a touching and inspiring video of 9-year-old Rachel Beckwith, a fundraiser who was tragically killed in a car accident before she reached her fundraising goal. Her story sparked thousands of individuals across the world to donate to her fundraising page in her honor, raising over $1.2 million. Here was how charity: water told Rachel’s story — and made donors feel connected with the nonprofit:last_img read more

You Won’t Believe What This Company Used as Their Meta Description

first_imgLast week, I was doing some research for a piece I was writing about anonymous social networks when I came across one of the most horrifying SEO (and PR) mistakes I’ve ever seen. It was a meta description. A measly 50 characters. But it made me immediately think negatively of Whisper, and leave an impression that, days later, feels just as fresh.Here’s what it said (beware, it has NSFW language):At first I thought it must have been a mistake, so I reloaded the search to find that it wasn’t. I thought it must have been a secret someone shared on Whisper that somehow got autopopulated into the meta description … but when you click through, you see nothing but Whisper’s homepage.I felt horrified. Someone wrote this? And Whisper is really featuring it in their meta description? Yikes.I snapped the above screen shot to show my equally horrified colleagues, then I moved on with my day. But then this morning, I remembered the meta description and went to go see if Whisper had fixed it — and there was a new secret snippet.The website had probably been recrawled, and it seemed like it was just pulling in a random secret for their meta descriptions. But I still had one big question on my mind.Is This a Strategy or Mistake?I started to think about Whisper’s SEO strategy. The whole concept of the product is to reveal secrets in public, but anonymously. So chances are, there’ll be some shocking admissions there … and that’s part of the appeal. To get more people using the social network, Whisper would want there to be juicy, clickworthy secrets populating the meta descriptions, right? And technically it worked — I clicked through to the website.But just because the strategy could work well for clicks (just like link-bait headlines), doesn’t mean it won’t alienate people. I’m definitely in Whisper’s target demo and I’m not easily offended … but this still left me with a bad taste in my mouth. Not exactly a successful brand strategy in my opinion, nor a successful SEO strategy (I clicked through because of the meta description, but also wouldn’t use the app because of the meta description).Purposeful or not, there’s still one giant, glaring takeaway for us. Regardless of what Whisper’s strategy is, we should all remember to always always be aware of what’s being populated in our meta descriptions. Don’t rely on a machine to populate this crucial piece of real estate. Even though search algorithms don’t really care about your meta descriptions, they’re still a determining factor in whether a searcher clicks on your link, or passes you by for another result. Editor’s Note: Neetzan Zimmerman, Editor in Chief at Whisper, confirmed that this meta description was a bug and in no way an SEO tactic. They became aware of the issue a couple weeks ago and have been working to fix it. The meta description has been fixed.Have you seen some truly horrendous meta descriptions? Do you think they could hurt (or maybe even help) you capture more search traffic? Originally published Feb 26, 2014 2:30:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging Mistakes Topics:last_img read more

The Fundamentals of Inbound Marketing [Free Training Deck]

first_img Topics: Has anybody — perhaps by a colleague or client — ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?Even though “inbound marketing” as a term has been around for nearly a decade and grown immensely in popularity, there’s still some confusion about what it is or what it means, or how it differs from other digital-marketing-related words like:search engine marketingcontent marketingpermission marketinginternet marketingonline marketingdigital marketingsocial media marketingweb marketingRather than slice and dice the similarities and differences between all these terms (there’s definitely overlap among all of them), it’s simpler to define inbound marketing in three ways:Inbound marketing as a philosophyInbound marketing as methodologyand inbound marketing a set of toolsWe expand on each of those facets in the comprehensive, downloadable, and customizable PowerPoint training presentation below, which you can flip through to teach yourself or anyone else all about inbound. It covers what inbound marketing is (the methodology), why it works (the philosophy), and what digital tools inbound marketers use to attract leads and customers online (the playbook). Originally published Jul 30, 2014 6:00:00 AM, updated July 28 2017 Inbound Marketing Educationcenter_img What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation from HubSpotWho do you know who could benefit from some inbound marketing 101? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How Authoritative Is Your Content? 7 Tools to Help You Find Out

first_img Topics: SEO Resources Originally published Aug 19, 2014 2:00:00 PM, updated February 01 2017 If there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.” Lovely sentiments.But not in the content marketing world.Standing out in the elbow-to-elbow class of content marketing practitioners requires more of a competitive spirit than most of us are willing to admit. Perhaps the one saving grace of the content game is that armed with the right tools, you can see how you and your company measure up. By understanding where you stand, you can better optimize content, gauge your authority on specific topics (as well as the authority of your contributors if you have them), track your successes and improve overall content performance.Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools.Content Analysis ToolsAtomic ReachAtomic Reach is a scoring engine that analyzes content based on the quality and relevance in relation to your audience. The central product is the Atomic Engager CMS plugin that enables users to optimize content before it’s published. Available for popular platforms and as a lighter version on their website, the plugin generates an “Atomic Reach” score associated with your audience and grades the content on audience, blog structure, and linguistic elements.Though it won’t help you predict the future, this tool can help you see how well your content is optimized for your audience before you push the publish button. Though the full Atomic product start at $500 per month, the “lite” tool is free to use on their website. Here’s an example of how content displays on Atomic Reach: Influencer Ranking ToolsClearVoiceClearVoice is a tool that gauges author authority with a transparent index of the world’s top content producers categorized by topic. Using Google+ and Twitter authorship markup, the “ClearVoice Score” weighs a writer’s influence by an algorithm that takes into account the domain authority of sites that the writer contributes to, how often the writer publishes, how many sites the author contributes to, and how much the writer’s content is shared on social networks.As a marketer, ClearVoice gives you the power to rate your own performance as a content creator and find authoritative folks in your industry to work with — the ClearVoice Score and Profile are free for public use.BuzzSumoBuzzSumo shows you the most shared links and key influencers for any topic or website. BuzzSumo is useful when creating your content strategy plan because it enables you to perform outreach and competitive research on topics affecting your industry, and see which content on your site is getting the most shares. These results can help you create an editorial calendar around popular subjects. BuzzSumo has a free plan that allows you to perform up to 10 free searches a day and two free content alerts. The “Pro Plan” starts at $99 per month for three users.Social Influence ToolsKloutThough it’s gotten a bad rep as of late, Klout can help you gauge your social influence. Klout is a website and mobile app that uses social media analytics to rank the online influence of its users via the “Klout Score,” which is a value between 1 and 100 — the closer you are to 100, the more influential you are. While it’s not the be-all-end-all metric to get an idea of your success, it can give you a general understanding of how you’re doing on social. Klout recently upped the ante by providing curated content to its users, which is extremely helpful in seeding your own social media feeds with other related content.Klout is free for public use — just make sure you sign in using your Twitter or Facebook account to connect your true social value!KredWhere the algorithm behind the Klout Score can be somewhat murky, Kred provides a more transparent interface of how a person’s “Kred Story” is built.Kred provides two scores: influence and outreach. Your influence is scored on a 1,000-point scale measured by the frequency of how much you are retweeted, replied to, mentioned and followed on Twitter. You also get influence points from your Facebook profile (if connected) calculated from interactions on your wall and those of others with a Kred account. Your outreach score is measured by the your retweets, replies to, and mentions of others on Twitter. Same goes for Facebook if you’re connected. Your outreach score is cumulative and continues to increase with the highest possible current score of 12. Your “Kredenitals” screen summarizes these scores along with most-used hashtags, top communities, interactions, and mentions.Kred is free if you set up a individual account, while Kred for Brands has a cost associated with it.SEO Performance Tools (Note for HubSpot customers: These two tools can give you additional context to the data in your Keywords report.)Moz Open Site ExplorerMoz is a great resource for discovering the SEO prowess of a web page and they offer an few tools to help you improve site performance. Open Site Explorer may be among the most useful for you when it comes to cold, hard data. This database of links data enables you to research which sites are currently linking to yours, uncover links that are linking to old or “broken” pages, research your competitors or peers to see who is linking to them and gain an overall understanding of your domain authority. Authority and link metrics are available for free, however Moz Pro users can see social metrics for rates starting at $99 per month. If you are a part of a company with a smaller marketing budget, stick with the free version of Open Site Explorer.WordStreamWordStream provides tools that help make your search marketing campaigns more organized and ultimately, more profitable. Their suite of Free Keyword Tools give you the power to research the most relevant keywords within your industry including an online SEO keyword suggestion tool, a niche keyword finder, a keyword list grouper tool, and a negative keyword finder. These tools help you manage your paid and organic search initiatives with a better understanding of the best (and worst) keywords within your vertical. The Free Keyword Tool is free for users: You get 10 free keyword searches up-front, then one free keyword search per day going forward.While many of these tools overlap on the metrics they provide, they can each give you an awareness of the various components that affect your effectiveness as a digital marketing practitioner. Find the tools that work for you and commit to using them over an extended period of time so you can understand the nuances of each while tracking your success. And if you need a refresher on the overall importance of online authority and how SEO and social media work together to improve your performance as a marketer, you can download the iAcquire and HubSpot’s ebook, Intersection of SEO and Social Media. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Build Your Brand With Instagram: 4 Tried-and-True Tips

first_img Originally published Dec 28, 2015 8:00:00 AM, updated October 30 2019 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Instagram Marketing Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table.Download our essential guide to Instagram for business for more helpful tips and tricks.But why?In just 12 months, we used Instagram to gain 400,000 followers for Foundr — which translated to over 70,000 email subscribers. At the end of that period, we were averaging 30,000 call-to-action clicks per month from Instagram, and converting 30% of the users who landed on our website from our Instagram page into email subscribers.We’ve seen it work … now it’s time for you to get in on the action. Here are four ways to use Instagram marketing to build your business and brand. (And if you’re looking for more marketing tools and resources for your new business, check out our comprehensive guide on how to start a business.)4 Surprising Ways You Can Use Instagram to Build Your Business & Brand1) Grow your Instagram following with strategic partnerships.One of the biggest frustrations for most marketers delving into Instagram is that they don’t know how to build a following. After all, without a large number of followers, how can it possibly be an effective marketing channel?But based on our experience since launching the Foundr Instagram account, growing your following is not as complicated as it might seem. There’s one tactic in particular that we used to quickly grow our Instagram following to 10,000 in just a couple of weeks: partnering with other Instagram accounts.To start, create a list of popular Instagram accounts that reach your target audience. When you’ve found them, you can then partner with them for what they call “shout-outs,” which can be either paid or unpaid. Here’s how the two differ …Unpaid Shout-outsUnpaid shout-outs are usually called “share for share.” You share one another’s content, and you both encourage your followers to follow the other account. You get access to their audience, and they get access to yours.To start with free shout-outs, focus on accounts that have similar reach as yours. The owners of those accounts will be more receptive to a share for share partnership, since both sides will benefit about the same.But if you want to broaden your reach to accounts with bigger pools of followers, you may want to try paying for shout-outs. Here is an example of an unpaid shout-out partnership we did with Rich20Something, an Instagram account with a similar reach to Foundr’s:We each shared an image from the other account and encouraged our followers to follow them, too.Paid Shout-outsIf you don’t have a budget for social media, you may want to skip over this portion, but paid shout-outs can be a great way to gain thousands of followers — and gain them fast.With paid shout-outs, you’re aiming for accounts that have much higher numbers and a strong level of engagement (accounts where 2-3% of their followers “like” their content).Foundr spent about $100 on shout-outs in the first two weeks of our Instagram account, and it was $100 well spent. This became instrumental in getting us to our first 10,000 followers.Make sure to ask for a call-to-action in the shout-out, in which the account owner is actually asking their followers to take action on something. We’ve found the best strategy is to ask for their followers to follow your Instagram account.As you begin to gain your first few thousand followers, you can begin to drive those followers to your website, engage with your brand, and subscribe to your email list.2) Build your email list by converting your followers into subscribers.As you know, email marketing is crucial to a thriving business. Your email list is made up of your customers. These are your fans — the people who will purchase your products and services.Instagram has been an important driver of email subscribers for Foundr, converting around 15,000–30,000 followers into subscribers each month, depending on our promotions.If you’re familiar with Instagram’s limitations, you may be wondering how this is possible. After all, Instagram doesn’t allow links in photo descriptions.That’s where a well-crafted bio comes into play.Many businesses find it difficult to get followers to click the links in their bios because the tendency is to overload bios with … well, junk. Break that pattern by writing your bio like you’d write a Tweet: short, useful, and packed with intention.Here’s what we’ve chosen as our bio:There’s a very simple secret: Within your bio, use a very specific call-to-action with a memorable URL that takes users to a unique page on your website.Then convert those visitors by ensuring the page they land on is packed with value. We go out of our way to ensure we deliver a ton of value to each visitor who clicks our bio link. The URL in our bio brings users to a page that both enrolls them in a free course and offers them two PDFs packed with actionable content.Once you’ve put the systems into place to not only entice your followers to click on the link in your bio, but also to lead them to insanely useful content, start driving followers to your bio by including calls-to-action in your image descriptions. Your photo caption leads to your bio, your bio leads to your link, your link leads to a huge offer of value.3) Create compelling content that’s worthy of being shared by others.An Instagram strategy that includes creating beautiful, easily digestible content that not only resonates with your audience but also drives them to share and interact with your brand is crucial, and can explode your growth.A great Instagram post can be boiled down to a formula, and requires two elements: beautiful imagery and engaging text.Beautiful ImageryChoose images that tell a story or elicit emotion. This image we shared is not only compelling and interesting, but it also elicits emotion and therefore drives engagement from our followers. What this will look like for your business will depend on your industry, but think outside of posting images of your own products and services. Posting about yourself repeatedly on social media is like being that person at a party who talks constantly about themselves. Also, beware of copyright issues. If the image is not your own, request permission to use it or source non-attribution-required photos. (Check out this awesome list of royalty-free stock photos here.)Engaging TextWhile you don’t have to add text to your Instagram posts, doing so packs a punch that a plain image won’t provide.Text can range anywhere from a compelling question to a powerful, motivational quote. We encourage you to experiment with the latter, as a study conducted by Jonah Berger, author of the book Contagious: Why Things Catch On, shows that “high arousal” emotion causes us to want to share far more than things that do not elicit such emotion.To create a stunning visual using text, you don’t need to hire a designer. In fact, we use an app called WORDSWAG to quickly and easily create images like the one you see below. (If you’re an Android user, try Phonto.) One of our images was even shared by the rap artist LL Cool J:While you’ll notice that someone cropped out our logo and added their own attribution in the photo shared above, we always make sure to include our branding as part of all of our posts.For example, if we post an image with a popular quote, we’ll include our logo at the bottom of the image.This small step has not only built brand awareness to our Instagram followers, but it also spreads as our Instagram content is shared on other platforms.After you’ve nailed your Instagram content, and you have systems in place that will generate followers and email subscribers, it’s important to ensure that your followers are engaging with you to maximize your reach.4) Foster a community of highly engaged followers.Engagement comes in many forms, including followers sharing your content, interacting with it some way, tagging their friends, and clicking on your calls-to-action. In this section we’ll go over some of our tactics for fostering a community of highly engaged followers on Instagram.Post When Your Followers Will Actually See Your ContentHave you ever posted something to social media that you think will do really well, only to be met with crickets? Nobody liked post, nobody shared it with their friends, and the only comments you landed were from spambots.While it’s easy to assume you miscalculated the potential of the post, it could just be that you posted the update at the wrong time. After all, networks like Instagram, Twitter, and Facebook are simply feeds: the newer the content (with some exceptions), the higher up it will be in your followers’ feeds.To avoid this happening again, develop a pipeline of automated updates to be posted when your followers are actually going to see them. We use Iconosquare to find out when most of our followers are online. The service analyzes your followers’ activities and reports back with the best time to schedule your posts.Posting when the largest portion of your followers are online will ensure your content is working overtime for you.Ask for EngagementA lot of brands will start Instagram accounts and become frustrated when people aren’t engaging with their photos.It seems so obvious and simple, but sometimes actually asking for your audience to engage makes all the difference. You can either include the action you want your followers to take as part of the image itself, or include it in the description of your post.The best tactic? Both … as long as it’s specific and actionable. For example, ask them to “double tap” if they agree with your post, or tell them to tag a friend like we did in this post:Instagram is a social platform with tremendous potential for businesses in almost any industry. And if you use Instagram strategically, it can have a significant impact on your reach, brand awareness, and ultimately the revenue of your company.Have you tried any of the tips above? Let us know what’s working for your business in the comments section below.last_img read more

Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days

first_img Topics: Content Types I’ve always been obsessed with content – how its message has the ability to inspire, educate, motivate, and drive people to take action, whatever that action may be. Early on in my career – dating back to 2010 when Google Analytics still let you view keywords that led to organic website visits – I sold enterprise-level search engine marketing services for a small startup in my hometown of Charlottesville, VA. I loved it. Not only did I learn the ins and outs of how search engines operate, but most importantly, I noticed a trend that seemed to plague the majority of folks I talked to: people had issues creating valuable content on a consistent basis. This poses an obvious issue to those who aspire to be found online through non-paid search, as you need content to be successful.Once I learned this, I was hooked. It became my life’s mission to help people effectively tell their brand’s story in a way that attracted and engaged their ideal audience. This led to me managing content strategy for a range of companies over the course of five years, from small businesses to Fortune 100 companies. I had failures, I had successes, but most importantly, I learned a lot and developed an understanding of how to start and grow an efficient and effective content process.To keep it short: tactics come and go, but having a foundation is what will get you through the ups and downs of being a successful content marketer.Currently, I’m the Content Professor for the HubSpot Academy. This is a perfect position for me as I’m able to spend the majority of my time digging deeper into research and performing tests to solve this fundamental issue that plagues many business – creating valuable content on a consistent basis. It should go without saying that I’m very passionate about what I do.Over the past year, I’ve:had countless hours of content marketing conversations with anyone interested in the subjectcreated and launched HubSpot’s Content Marketing Certificationcreated a beginner’s guide to applying content marketing to your businesshosted various content creation training sessionsperformed multiple tests to learn more about what works, what doesn’t, and why when it comes to content creation.And while there’s a lot that still needs to be done on this front, I’ve reached a milestone in this journey and one that is a significant step in the right direction.I’ve identified a content creation process that helps small to large businesses across many different industries make sense of short-term content tasks (i.e. blogging, videos, etc.) that have the ability to grow into long-term content goals (i.e. business-aligned content that completes a successful buyer’s journey experience for your buyer persona(s)).How do I know this? Well, I’ve been working with businesses that span many different industries – I even put my lifestyle brand (Wild We Wander, which helps inspire and educate people to live an alternative lifestlye) through the process. If you produce or manage content, then this process can bring value to your business. In an effort to educate and inspire the world to create more effective content, I’m heading out on the road with my wife, Ariele, in our Airstream and DIY truck camper to travel 7,000+ miles over the next 100 days to perform a series of transformation workshops at various HubSpot User Groups across America. I’ll also be meeting up with content marketers along the travel path to continue developing a solution for creating an effective content strategy (#neversettle #alwaysbelearning), which is the subject of my INBOUND Training Day on September 25, 2017. Click here to learn more about and register for the content creation workshop.If you’re curious and want a tour of our full-time adventure fleet, then check out the video below.I’ll be documenting the journey on twitter using #unboundinbounder. Why this hashtag? Content and I share the same passion – being unbound and without limit. If you have any content advice, questions, inspiration, etc., then please join the conversation using the hashtag – we’re all in this together.Ramble on! Originally published Apr 13, 2017 10:00:00 AM, updated April 13 2017 Don’t forget to share this post!last_img read more

How to Use Instagram Insights

first_img Originally published Jan 26, 2018 8:00:00 AM, updated October 30 2019 It’s no secret that we love data.Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are.And when it comes to social media, our love for data doesn’t fade.That’s why we love analytics and insights. They help you measure the impact of your marketing efforts across different channels to see if there’s something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.Instagram Insights are no exception. Here are the analytics on this channel that marketers need to know and understand — and how to use them.New Data: Instagram Engagement in 2019 Instagram Marketing To view insights into a specific Instagram post, start by visiting your profile. Tap on the post you’d like to look into, then click “View Insights” below the image.You may have also promoted a certain post — if that’s the case, an arrow icon that looks like this will appear:For these posts, you can either view insights on the original version of the post, or specific ones from its promotion. For the latter, tap “Promotion.”Next, we’ll get into the more specific post insights you can explore.1. LikesThis one speaks for itself, and reflects the number of users who liked your post.2. CommentsAs with likes, this insight reflects the number of comments left on your post.3. SavesThe number of unique users or accounts who saved your post, or clicked the bookmark-like icon that appeared below it in their feeds.4. ActionsThese insights indicate the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.Source: Instagram5. DiscoveryAs the name might suggest, these insights indicate where your post was seen — or discovered — the most, including how many accounts weren’t already following you when they first saw the post.This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user’s home feed, a search, your profile, a location tag, or a hashtag.Source: InstagramDiscovery insights also include data on a post’s reach — which reflects the number of unique accounts that saw your postHow to Use Instagram Stories InsightsImpressionsReachTaps forwardTaps backRepliesSwipe awayExits Finally, Instagram users with a business profile are able to view insights into their ephemeral Stories. Instagram does not, however, offer such analytics for live videos.To view your Story insights, start by visiting your profile. Then, at the top, tap the icon of the bar chart, which will take you to your overall profile insights.Scroll down to the Stories section, and you’ll be able to see insights for older stories, as well as any that have not yet expired.Next, we’ll get into the more specific Story insights you can explore.1. ImpressionsThis insight represents how many times your Story was seen.When viewing these insights, keep in mind that you’re able to add multiple images or videos to your Story. When you do this, every piece of visual content in your Story is counted as a single photo or video in your post.Let’s say you add six photos to your Story. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression.The same goes for Story content that has been viewed by a single user more than once. Instagram still only counts that interaction as the entire Story having received one impression.2. ReachThis insight reflects the number of unique users that have seen your Story.3. Taps ForwardThis insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media.4. Taps BackThis insight reflects the number of time a user taps your Story photo or video to go back to the previous piece of media.5. RepliesThis insight reflects the number of times users send messages through the “Send Message” text box on your Story. How to Use Instagram Account InsightsImpressionsReachWebsite ClicksProfile ViewsFollowers How to Convert to a Business Profile on InstagramTo use Instagram Insights, you must first have a business profile. If you’re already using a personal account, you can switch to a business profile with a few steps:Make sure your Instagram profile is public. Private profiles cannot be used as business ones.Go to your profile and tap the gearshift wheel icon to visit your settings.Tap “Switch to Business Profile.”When prompted, select the Facebook Page you want to be associated with your Instagram profile. In order to have a Business Account, you must also have a Facebook Page for your brand — Instagram will give you the option to create a new one during this process if you don’t already have one.Review and change any contact information on the “Set Up Your Business Profile page,” then tap “Done.” To view insights into your overall Instagram account, start by visiting your profile. Then, at the top, click the icon of a bar chart, which will take you to your overall insights.From there, you’ll see some general information about people are engaging with your profile, like how many followers you gained or lost in the past week.Next, we’ll get into the more specific profile insights you can explore.1. ImpressionsThis insight represents how many times your ads appeared on users’ screens.2. ReachThis insight reflects the number of unique users that have seen any of your Instagram posts.3. Website ClicksThis insight reflects the number of times any links you’ve included in your business profile have been clicked.4. Profile VisitsThis insight reflects the number of times your profile has been viewed.5. FollowersThis insight reflects how many followers you’ve gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.How to Use Instagram Post InsightsLikesCommentsSavesActionsDiscovery Don’t forget to share this post! 6. Swipe awayThis insight reflects the number of times users swipe to skip to the next account’s Story — not to be mistaken for “tap forward,” which reflects users skipping ahead to your next piece of Story media.7. ExitsThis insight reflects the number of times a user leaves the Stories section entirely to return to the home feed. Topics:last_img read more

Facebook Business Manager: The Ultimate Guide

first_imgAds Manager ToolsNow that we’re all set up, you might be curious about some of the additional benefits of creating an ad inside your Business Manager.When creating an ad in Ads Manager, one of the best advantages (as you’ll soon see) is the ability to create a highly-targeted core demographic group with the “create new audience” feature.You can choose a gender, age, region, and language to reach, and even dive into specific interests you want your audience to share.Then you’re given estimates based on your audience and budget, like how many people you’re expected to reach daily, and how many people will click your link. Those performance evaluations are critical to deciding whether to increase or decrease audience size, or whether your budget is big enough.Here’s how to create an ad in Ad Manager:1. Click the “Business Manager” three line icon in the top left, and then select “Ads Manager”. 2. Select “Create New” under the “Ad Account” category on the left-hand side, and input basic information, like country, currency, and time zone for your ad. Then click “Continue”. 3. If you’ve already created an audience for another ad, you could “Use a Saved Audience”. If not, you will input information about your new desired audience here — you don’t need to include all the information, but the more you include, the more likely you are to reach your target demographic with your ad.4. As you fill out the information, you’ll see an “Audience Size” chart on the right. This gives you estimates for how many people you might reach daily, and how many clicks you’ll get. While it’s not guranteed, it’s a good tool for evaluating whether you should narrow your audience or, if possible, increase your budget. 5. Once you’ve created an ad, you’ll find it in your Ads Manager homepage by clicking “Ads Manager” or searching facebook.com/adsmanager. Along with your ads, you’ll also find Ad Sets, Campaigns, or a general Account Overview. The Ads tab in particular provides you with analytics such as reach, impressions, cost per result, and relevance score. Facebook Business Manager AnalyticsLastly, here’s a general overview of your “Analytics” tab and what the Analytics page looks like:We won’t go too in-depth with analytics, since it’ll vary drastically depending on your business’s advertising goals, budget, and audience.However, it’s important to note a few major components of Business Manager’s analytics, to ensure you understand the tool’s most impressive functions.5 Business Manager Analytics Functions You’ll Want to Know About It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.”If you haven’t heard of it, or if you don’t know much about it, Facebook Business Manager is a useful tool if you have more than one ad account, if you need to track separate clients’ ads or pages and create reports for them, or if your company uses Facebook for different services related to your business.Watch Now: Interviews on Advertising Best Practices from Facebook, Google, HubSpot, and LinkedInWhat is Facebook Business Manager?Facebook Business Manager is a tool to help you create, publish, monitor, and report on various business-related assets, including your business’s Facebook Pages, or your Facebook advertisements. Business Manager allows you to grant partial or full access to different employees, and assign them different roles within the platform.Essentially, Facebook Business Manager helps your team stay organized and focused while monitoring, creating, and publishing ads, pages, and other business assets on Facebook.Here, we’ll delve into how to create a Facebook Business Manager account, how to add your business pages, ads, and people, how to use the analytics tools in your account, and how to extract the most value from the ads manager tool.For the purpose of keeping this article easy to follow, we’re going to assume your business is interested in using Business Manager for your own pages and ads, rather than for your client’s pages and ads.Is Facebook Business Manager different from your Facebook account?Facebook Business Manager isn’t tied to your personal account. You don’t need a personal Facebook account to use Facebook Business Manager, and Facebook Business Manager only shows you your business assets, including ad accounts, pages related to your business, and advertising or social media analytics. It doesn’t have a newsfeed and won’t send you notifications from your personal account.How to Set Up Facebook Business ManagerHow to set up Facebook Business ManagerGo to business.facebook.com and click the blue “Create Account” button in the top right cornerFill in your business name in the pop-up screen, and click “Continue”The pop-up screen will then ask for your email. Type it into the box, and click “Finish” Originally published May 24, 2018 6:00:00 AM, updated October 14 2019 How to delete Facebook Business ManagerGo to “Settings” in Facebook Business ManagerSelect “Business Info”Click “Permanently Delete Business” on right side of page Facebook Pixel: If you install Facebook Pixel, your website can reach people with ads on Facebook after they’ve visited your siteSplit testing: Use A/B testing to figure out which ads lead to the highest conversion rateConversion lift: Use this tool to ensure your ads are actually generating conversions and salesMobile SDK: If your business has an app, use Mobile SDK to see what actions people are taking within your app, and use that information to improve ad campaigns across devicesBrand lift: Find out how your ads are impacting your brand image to optimize ads for better brand awareness Check out Facebook Business’s advertising information page to learn more about Facebook ad functions, read success stories for industry-specific businesses, and get inspiration and ideas to improve your own ads.center_img When you’re setting up your Facebook Business Manager account, it doesn’t matter whether you already have a personal Facebook account or not. The Facebook Business Manager account is a different set-up process, and simply requires your business name and email to begin. It’s an easy three-step process that took me approximately two minutes.Here’s what you do:1. First, go to business.facebook.com and click the blue “Create Account” button in the top right corner. 2. Next, fill in your business name in the pop-up, and click “Continue”. 3. The pop-up screen will then ask you for your email in the box. Type it into the box, and click “Finish”. This is your Facebook Business Manager account. If it looks intimidating at first glance, don’t worry, it’s actually pretty intuitive.Let’s delve into how to add pages and ad accounts to your Business Manager account.How to Add Facebook Business Pages to Your Business Manager AccountOn your Facebook Business Manager homepage, you’ll immediately see the buttons to “Add Page”, “Add Ad Account” or “Add People”.1. First, let’s click “Add Page”. 2. Click “Add Page” on the pop-up screen. 3. On the next page, type your page into the search bar. If it’s a pre-created Facebook business page, it should pop right up. Click the blue “Add Page” botton. 4. If you see this pop-up with a green check mark, you’re all set! Your page is successfully added. How to Add Your Facebook Ad AccountsAdding your Facebook ad account is an almost identical process to adding a page, but I’ll walk you through the steps here so you can see them in action.It’s important to note you can only add one ad account at first, and then you’ll be able to add additional ad accounts once you start spending money in your first ad account.However, you can’t host more than five ad accounts at any one time.1. Click the blue “Add Ad Account” button on your homepage. 2. Select “Add Ad Account”.3. Enter your “Ad account ID” into the box. When you’re finished, click “Add Ad Account”.How to Add People to Your Business Manager AccountFor this example, we’ll focus on adding internal employees to your Business Manager Account, not clients or external advisors.Adding people to your account is easy, and you can limit the amount of access each employee gets.Limiting access to “employee only” is useful if, for instance, you want to assign one employee to handle your Instagram account and monitor those analytics, but then you want another employee on the team to handle your ad accounts and those analytics.1. First, go to your “Settings” icon in the top right corner. 2. Next, click the blue “Add” button, highlighted below. 3. Type in an employee’s email address (so Facebook can send them an email with access permissions), and then select “on” for either “Employee access” or “Admin access”. Then, click “Next”. 4. Here, you have a couple different options. You can assign your employee to any of the assets on the right (Pages, Ad Accounts, or Catalogs). Then, check off the box of the Page, ad, or catalog you want them assigned to. Next, select a role for your employee (like “Page advertiser”). Once you’re satisfied, click “Invite”.5. Now, your employee has been sent an invite, granting her permissions to 1 account and tool. Topics: Facebook Marketing Don’t forget to share this post!last_img read more

Gundy, OSU Players Say Close Games Mentally Draining So Far

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. One sort of unintended benefit of the bye week (which I had not thought of) is that it gives a team that has been mentally taxed time to recharge their bodies but also their minds. Deion Imade brought this up in his excellent post on how players view bye weeks.Another thing that you might not think about though is it’s also is time for you to recover and take a break mentally. Get away, see family and friends, maybe even go partake in some normal college student activities and have some fun outside of the football facilities.Five of OSU’s six games thus far have been mentally draining for various reasons. CMU obviously. Pitt because of the play stoppage and close game. Baylor (same). Texas because it’s Texas. And Iowa State because you had to dig out of a big hole late in the game.“There’s been 10 weeks – all of August, all of September and then half of October,” said Mike Gundy. “Then this season with the Central Michigan situation, playing well enough to win at Baylor outside of about five plays, obviously Pitt, then a big win against Texas because it’s big for them when they beat Texas because so many of them are from Texas. Then coming back from as far as we did last week. It’s just a lot of wear and tear mentally.”Zach Crabtree compared this year to other seasons he has played.“My redshirt freshman year was pretty draining when we played Florida State that year, and then we had our five-game slide and didn’t really get a win there, so that was rough,” said Zach Crabtree on Wednesday. “I don’t know which one was worse, but it’s definitely been mentally draining going week-to-week. We’ve been in some dog fights, and when you get into dog fights like that, you have to embrace it and have fun with it, but it can definitely wear on you a little bit.”Jordan Sterns, who missed the ISU game with an injury and needs to recover physically and mentally, agreed.“That’s a great point,” said Sterns. “I wouldn’t say it’s emotional, the up and down season we have had. Last year was emotional and draining as well. The 17-0 game against Iowa State and all those games we were losing and we had to come back from. We kind of get used to that. I think it just happens sometimes.“You get in that physical grind and practice every day and such a grind on your body and your mind, it’s hard to stay focused that long. That’s why bye weeks are important and a critical part of the process and just using that time to get back to whether you want to get your body a little bit bigger and stronger. It is a big time to get your mind right.”OSU needs to do that in a big way with a monstrous five-game stretch upcoming before another bye week and Bedlam.last_img read more

Mike Gundy on if Rob Glass Ever Leaves: ‘I’ll Have to Find Something Else to Do’

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Mike Gundy and Oklahoma State strength and conditioning guru Rob Glass sat down with Brett Ledbetter of What Drives Winning, a seminar/training course that’s hosted collaborative efforts from the likes of Oklahoma City Thunder head coach Billy Donovan to World Cup champion Abby Wambach.Mike Gundy has previously done two sit-downs with Ledbetter. OSU wrestling coach John Smith has done one, as well.Coach Gundy and Glass talked about the beginnings of their relationship (Glass was on staff at OSU when Gundy was a player) and Gundy talked about the importance of having someone you trust in that role.“If he decides to get out of it, I’ll have to find something else to do,” said Gundy.“Strength and conditioning is the most important aspect of developing college football players.” Gundy continued “Coach [Glass] gets them really eleven months out of the year, so the discipline, the structure, the toughness, the environment he creates and develops sets them up for us.”Glass, who makes just under $400,000 a year according to the Tulsa World’s database, talked about what the moniker #BodyByGlass entails.“We’re trying to, essentially, develop a swagger, a physical presence with our guys because that’s what it takes to be successful,” said Glass. “So we’re training that dominant, alpha-male type of mentality [that] is what we’re trying to create.”His track record of player transformation speaks for itself.Check out the full interview below.last_img read more

10 months agoWoodward steps up Man Utd director of football search after Mourinho dismissal

first_imgTagsTransfersAbout the authorAnsser SadiqShare the loveHave your say Woodward steps up Man Utd director of football search after Mourinho dismissalby Ansser Sadiq10 months agoSend to a friendShare the loveManchester United are determined to find a Director of Football.United recognise the method of having the manager controlling every aspect of the footballing structure is not sustainable.And they want to find someone who can act as a liaison between the boss and executive vice-chairman Ed Woodward.The Evening Standard suggests that after parting with Jose Mourinho, United will search for a caretaker boss and a Director of Football.Candidates include the likes of Andrea Berta and Paul Mitchell. last_img

10 months agoInter Milan offered Bayern Munich veteran Arjen Robben

first_imgInter Milan offered Bayern Munich veteran Arjen Robbenby Carlos Volcano10 months agoSend to a friendShare the loveInter Milan have been offered Bayern Munich veteran Arjen Robben.Off contract in June, Robben has announced he is leaving Bayern at the end of the season.The Dutch midfielder has opened the door to a return to PSV Eindhoven, however FcInterNews.it says agents have also offered him to Inter.While now 34, Inter management have welcomed the approach and are actively discussing adding Robben to the squad next season.Though Inter are keen to drive down the average age of their squad, they’re willing to make an exception for Robben. TagsTransfersAbout the authorCarlos VolcanoShare the loveHave your saylast_img

No words Mastercard to drop its name from logo

first_imgNEW YORK — Mastercard is at a loss for words.The digital payment company says it is dropping its name in some contexts, opting to let its familiar interlocking yellow and red circles represent the company at retail locations and online.The Purchase, New York-based company said Monday that the logo has represented Mastercard so well for more than 50 years and that 80 per cent of people recognize the logo without the word “Mastercard” accompanying it.One of the original major credit card companies, formerly known as Master Charge, Mastercard has rebranded in recent years, calling itself a “technology company in the global payments industry.”Mastercard follows in the footsteps of Nike, Apple and other companies which don’t include company names their logos.The Associated Presslast_img read more

The Latest Canada pushes for release of jailed citizens

first_imgTORONTO — The Latest on Canada (all times local):12:30 p.m.Canada’s ambassador to China says his message to Chinese authorities is that it’s not in their interest to arrest people and use them as bargaining chips.Envoy John McCallum told reporters on Friday that his top priority is to win the release of two Canadians detained in China and to save the life of a third.China detained former Canadian diplomat Michael Kovrig and Canadian entrepreneur Michael Spavor in an apparent relation for the arrest of top Chinese executive Meng Wanzhou in Canada on Dec 1. China also sentenced another Canadian, Robert Schellenberg, to death Monday in a sudden retrial of his drug-smuggling case.The arrest of Meng on Dec. 1 at the request of the United States has created a growing diplomatic rift between China and Canada. Meng is the chief financial officer of Huawei and the daughter of its founder.The U.S. wants her extradited to face charges that she committed fraud by misleading banks about Huawei’s business dealings in Iran.___10 a.m.Canada’s public safety minister said Friday that the country won’t be deterred by Chinese pressure after China threatened reprisals if Huawei was banned from supplying equipment for 5G networks.There are accusations that the telecom giant is controlled by China’s ruling Communist Party or is required to facilitate Chinese spying. The U.S., Australia, Japan and other governments have imposed curbs on use of its technology.Public Safety Minister Ralph Goodale said Canada has been abundantly clear it will not compromise national security.Goodale said: “It’s a difficult challenge but we’ll not be deterred by what we believe to be right and what we believe to be in the interests of Canada.”The Associated Presslast_img read more