QPR v Blackburn line-ups: Youngster’s debut, Luongo back, Rovers man plays

first_imgEmbed from Getty ImagesTeenage forward Eberechi Eze makes his senior debut for QPR in the FA Cup third-round game at Loftus Road.The 18-year-old, signed last summer after leaving Millwall, is joined in the starting line-up by the fit-again Massimo Luongo.Matt Ingram comes in for Alex Smithies in goal and there are also starting places for Ben Gladwin and the recalled Nedum Onuoha.Blackburn, meanwhile, are without midfielders Corry Evans and Craig Conway but have been given permission to select on-loan Southampton striker Sam Gallagher.Rangers have not won an FA Cup tie at the first time of asking since 1997 and have never won in the competition under Ian Holloway.QPR: Ingram, Perch, Onuoha, Lynch, Bidwell, Wszolek, Hall, Luongo, Gladwin, Eze, Mackie.Subs: Lumley, Cousins, El Khayati, Ngbakoto, Shodipo, Manning, Hamalainen.Blackburn: Raya, Greer, Williams, Lowe, Feeney, Marshall, Graham, Mulgrew, Gallagher, Akpan, Bennett.Subs: Steele, Stokes, Nyambe, Tomlinson, Mahoney, Brown, Travis.   Ads by Revcontent Trending Articles Urologists: Men, Forget the Blue Pill! This “Destroys” ED x ‘Genius Pill’ Used By Rich Americans Now Available In Netherlands! x Men, You Don’t Need the Blue Pill if You Do This x What She Did to Lose Weight Stuns Doctors: Do This Daily Before Bed! x One Cup of This (Before Bed) Burns Belly Fat Like Crazy! x Drink This Before Bed, Watch Your Body Fat Melt Like Crazy x Follow West London Sport on TwitterFind us on Facebooklast_img read more

Live postgame video: Warriors beat Blazers in Game 1

first_imgCLICK HERE if you are having a problem viewing the video on a mobile deviceWatch the live reactions from Warriors coach Steve Kerr and Blazers coach Terry Stotts as well as the players following Tuesday night’s Golden State win in Game 1 of the Western Conference finals.The Warriors used some red-hot shooting from Stephen Curry (36 points and nine 3-pointers) to run past Portland for a 1-0 series advantage, even without Kevin Durant. Listen to what the participants have to say …last_img

BP opens cutting-edge fuel lab in SA

first_imgBP’s brand new South African fuel lab will help ensure that local consumers continue to benefit from the latest technology.(Image: BP) Global fuel giant BP launched a cutting-edge fuels laboratory in Johannesburg towards the end of 2010. The facility is one of only four around the world belonging to BP, and is expected to help the company bring a more diverse range of fuels to the local market. Although the company’s image was internationally tarnished in 2010 with the 87-day Deepwater Horizon oil spill into the Gulf of Mexico, in South Africa the brand is still the most popular among consumers, as shown in the Sunday Times’s annual survey of top brands.BP has topped its category on the poll for the past decade, and is also the only fuel brand recommended by the Automobile Association of South Africa. The company employs about 2 000 people across the country, many of them in its network of some 600 service stations.The Fuels Technology Centre in Kyalami, north of Johannesburg, is further evidence of BP’s commitment to long-term investment into South Africa.The company views South Africa as a key growth market and to date has invested millions into infrastructure, refining and fuel delivery capacity.In 2010 alone, BP’s investment totalled over R500-million (US$72-million). The new facility was built at a cost of around R40-million ($5.8-million), and houses a fuel-quality testing laboratory and customer engagement and staff training resources.BP’s best for consumersBP Africa’s CEO Sipho Maseko said at the launch that the company intends to make its best available fuel technology and highest possible fuel quality available to South African consumers – a goal that will be realised with the opening of the hi-tech centre.“It will also help bring capable fuel scientists and technologists to work in this highly specialised field,” said Maseko, “and provides unique opportunities for industry to work closer with academic institutions and motoring bodies, such as the National Association of Automobile Manufacturers of South Africa”.More than just a centre that employs “very smart people”, said Maseko, the laboratory is also open to schools and universities.The company hopes that its position as South Africa’s most popular brand of fuel will be further entrenched by the facility’s establishment, as it will be able to maintain its quality standards and develop new fuels specifically for the local market. It will also be able to play a strong role in helping to drive the government’s cleaner fuels agenda.Continued confidence in South AfricaSouth Africa’s Minister of Energy Dipuo Peters was also present at the launch and expressed her appreciation of BP’s continued confidence in South Africa, as well as the company’s commitment to educating and training its employees through the new state-of-the-art facility.“I hope that BP will use this as a springboard for other investments and technologies in this part of the world,” she said.According to Tufan Erginbilgic, BP’s UK-based COO for refining and marketing, such a facility would be regarded as a major investment in any country.“The South African centre will operate under a similar model as those in Germany and the US,” he said, “focusing on quality assurance, technical service and marketing support for the local market”.Erginbilgic added that the quality of BP’s scientific and technological knowledge, as well as access to expertise around the world, will enable the company to keep developing hi-tech fuels for the region.“This is one of our best-performing markets and we predict continued growth,” he said. “Next year we will spend about R624-million ($90-million), mostly in South Africa.”last_img read more

What Browser? Don’t Ask Google

first_imgWhy Tech Companies Need Simpler Terms of Servic… Ever since the browser wars and the 1998 Microsoft antitrust trial (during which the software giant was convicted of monopolistic and illegal business practices for its bundling of Windows with Internet Explorer), consumers have been largely unaware of how they access the Internet. These magical portals are too often “chosen” by consumers through a manipulative dance during which the partner – generally a huge corporation with mind share and stock shares at stake – remains unseen.“Some folks at Google,” as the project team is quaintly described on Google’s new What Browser site, were charged with explaining what a browser is and what choices consumers have. They got halfway there; but as far as helping consumers make informed choices, information is still limited to pretty colors and shiny logos.Browsers Made SimpleThe cornerstone of the site is this average user-friendly animated video explaining in painfully simple terms what a web browser does. It’s not an OS, and it’s not a search engine. It was simple enough that my 8-year-old niece didn’t have too much of a problem with the post-video comprehension check I gave her. What browser? indeed. We’re still waiting to see what result the Google site will return.Which brings us to our final and most serious criticism. The site features the logos of the five major web browsers: Internet Explorer, Chrome, Safari, Firefox, and Opera. No mention is made of the many other available options nor of their current existence.The reason we feel these browsers should have been in some way included in Google’s browser icebreaker is the same reason we feel there should have been at least some discussion of each browser’s corporate affiliations, best uses, and technical capabilities: Out of fairness to the aforementioned casual Internet user who, after looking at this page, might know what his browser is but still won’t have a clear idea of whether or why he should consider using other browsers.I’m primarily a Chrome user, and I love the lightweight interface and speed. But it’s not the most reliable for enterprise web-based software such as WebEx and certain other web applications. When I’m testing web apps for work, I very often have to break out one of my standby browsers.The flip side of that coin is that, since IE is still a dominant figure in the territory, most apps and sites will still perform well enough in Internet Explorer. I can think of just one app I’ve tested this year that didn’t have any IE support.Some users will care whether or not their browser is open-sourced, or whether or not it’s standards-compliant. Some will care much more that it’s reliable for using enterprise web-based software. But the glaring absence of this information from Google’s presentation shows us that, in the effort to avoid obvious accusations of favoritism, they’ve neglected a great opportunity to create an informed consumer culture around web browsers.By presenting just the logos of five browsers, Google has done something to make consumers slightly more aware of their options but nothing to break down the rhetoric- and sentiment-driven attitudes of average users toward technology products.So, let’s have a little conversation about that now: What’s your browser of choice, and why? When did you start thinking critically about your browser? What performance or other issues trouble you most? Let us know in the comments. A Web Developer’s New Best Friend is the AI Wai… Tags:#web Top Reasons to Go With Managed WordPress Hostingcenter_img The site gives equally simple text tutorials on how to change a homepage, a default search engine, and a default browser. Credit must go to the “folks” at Google for making these parts of the site accessible to the average Internet user, something that is difficult for a justifiably biased technology company to do.Talk Nerdy to MeThe “Under the Hood” section of the site seemed like it might give the geekier among us some food for thought with regard to browser performance. It contained this history lesson of a browser timeline from Wikipedia and a series of diagnostic tests, mostly related to browsers’ processing of JavaScript.We ran the Google-developed V8 Benchmark Suite on four major browsers. It broke Internet Explorer, and returned seemingly arbitrary results of 164, 673, and 1794 for Firefox, Safari, and Chrome, respectively, on a scale of “bigger is better.” We ran the WebKit SunSpider JavaScript Benchmark on all four browsers, as well. You can click through to see our results for Chrome, IE, Safari, and Firefox.Google’s Still Got Some ‘Splainin’ To DoWe also opened the site with Epiphany, and WhatBrowser said it was Firefox 3. When we tried it out on Konqueror, well… Related Posts jolie odell 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Providing Outdoor Combustion Air for a Wood Stove

first_imgHow to Provide Makeup Air for a Wood StoveShould Green Homes Burn Wood?All About Wood StovesWood Stoves: Safety FirstHeating With Wood Safely and Efficiently Are Masonry Heaters a Good Match for Superinsulated Houses?Vermont House Uses Only Half a Cord of Firewood When it comes to thermal efficiency, chimneys have lots of problems. They are huge thermal bridges (especially if they are on the outside of the house like mine is); they are hard to air seal; and most wood stoves are atmospherically vented. This means that the air that the wood stove uses for combustion comes from the room it is sitting in. A tight home’s wood stove needs to breathe from somewhereWe then need to figure out where to get this fresh air from. A friend of mine suggested that there are plenty of people who run the fresh air duct up the chimney and pull the air supply down from the top of the chimney. I could use this approach, because my chimney has two flues, one of which I’m not using for heating. I could just break through to the other flue and pull air from there.The only problem with this scenario is the stack effect. Hot air rises. The warming of the chimney shaft next to the fresh air channel could cause an updraft that could make the “draw” of the fresh air difficult, which could decrease the efficiency of the wood fire.My next idea was to just cut a hole in the back of the chimney and run a pipe through the chimney directly out to the outside. (I planned to install the wood stove as a fireplace insert.) This approach would give us a short horizontal duct with access to fresh air. A short run decreases the resistance caused by the inside surface of the pipe and the horizontal run would eliminate possible problems from the stack effect.As I said before, one problem with outside chimneys are that they are horrible thermal bridges. To help cut down on these losses, I had 6 inches of rigid rock wool board put on the outside of the chimney. To learn exactly how I did this, you’ll need to check out my blog. The rock wool gives me about an R-24 and means that I had an additional 6 inches plus to get through after I was through the bricks of the chimney.To ensure that all of the work would be covered by my homeowner’s insurance, I hired a professional chimney company named Brickliners to do the installation.They came and made a hole in the back of the chimney, and drilled a small hole through the Roxul. I widened this hole to allow for the 3-inch stainless-steel duct to come through. Getting the duct to come through the hole was no problem once the hole was big enough. We hit our airtightness targetAfter the siding was installed and the new stove was in place, we performed a blower-door test and found that we had hit the 2.0 ach50 target. We also found that the chimney workers had failed to seal two important seams in the chimney baffle plate. We invited them to come back and they fixed the problem. I still have to do another blower-door test to see what kind of change that made.I’ve used the stove a few times — more to try it out than because I needed to for heating the house. It worked fine. It will be putting out way too many Btu/h for the house. I’ll be using less energy over all.For more information about my retrofit please visit my blog. RELATED ARTICLES In November 2012, I started on a deep energy retrofit of my 1976 raised ranch in northwestern Vermont, in the shadow of Mount Mansfield. As a Passive House consultant, I wanted to make my leaky (8.25 ach50) house with fiberglass-filled 2×4 walls and a tuck-under garage much more energy-efficient.My hopes to make the renovation hit the EnerPHit standard (a standard for Passivhaus retrofits) were dashed because of some of the basic realities of my house. The orientation was all wrong, and I had already replaced my home’s old single-pane windows with what I was told by my contractor were the best windows on the U.S. market — namely Andersen super-low-e double-hung sash windows, not the Passivhaus windows I would have chosen had I known better at the time. Ugh!The inability of the house to hit the EnerPHit numbers didn’t deter me from superinsulating the house and getting as close to Passivhaus goals as I could. In the end I decided to remove the existing vinyl siding and wrap the whole house in 6 inches of repurposed (used) rigid polyisocyanurate insulation above grade. Below grade, I installed 6 inches of EPS on the outside and 2 inches of EPS on the inside.There were lots of little improvements I made in addition to these changes; I’ve written about how I managed these improvements in a blog I have been keeping on the retrofit. Today I’d like to share details about the decisions I made concerning my wood stove.center_img A chimney is a thermal bridgeWood is a very common heating fuel in Vermont. More than 50% of Vermonters use wood as part of their heating fuel mix. Wood is plentiful and cheap. It’s even free if you have land to get it from, and most of us in my neck of the woods do. So we will be keeping the chimney and the wood stove. Air sealing detailsChimneys are difficult to air seal. If you are installing the type of wood stove that is designed to fit in an existing fireplace, you have a big hole just above the insert area up into the flue. At my house there was now also a hole at the back of the chimney to bring in fresh air. Both of these holes needed to be air sealed.To air seal the bottom of the fireplace flue I made a baffle, which is just a piece of sheet metal cut to the shape of the chimney flue just above where the wood stove sits. This needed to be screwed into place and caulked. Again, I left this job to the professionals. I could have done the work, but I would rather that their liability insurance cover the work, not mine.The fresh-air duct going out the back of the chimney was a bit different. I first needed to fill the space between the duct and the walls of the hole. I filled this with leftover Roxul insulation that I had lying around.The black membrane you see in many of the accompanying photos is Mento 1000. This is a special European membrane that has a variable vapor-permeance rating. When the relative humidity is low, it has a perm rating of 4. When the relative humidity is high, which might happen if moisture gets into the wall, it has a perm rating of 34.This variable permeance allows any moisture in the wall to migrate out of the wall while still preventing vapor and bulk water from entering the wall. Compared to Tyvek or Typar, Mento 1000 is expensive. But unlike Tyvek or Typar, it is a “smart” vapor retarder.Since I had worked so hard to get the airtightness of the house down from 8.25 ach50 (that was the air leakage rate shown by the blower door test that was performed before the renovation began) to 2.0 ach50, I needed to make sure that any penetration through the air barrier was properly sealed.Fortunately, there are some great products available for this purpose. I used Tescon tape, which has an acrylic-based adhesive. This acrylic actually penetrates the top molecules of the substrate it is being applied to and cures there to become one with the substrate material. This means that the adhesive doesn’t dry out like other tapes. The bond actually becomes stronger over time. These tapes have a 60-year guarantee!I used this tape in conjunction with a silicone gasket which I got from 475 High Performance Building Supply in Brooklyn, New York. They also supplied the membrane and the tapes I used for this project. The photos below show how I sealed the gaps around the outdoor air duct.Once the duct was properly sealed, I needed to add a piece of 3/4-inch plywood to make the plane of the PVC plate flush with the plane of the siding. The plywood has the same thickness as the strapping. To burn or not to burn wood?Wood stoves are great. OK, maybe they aren’t great. The efficiency sucks (usually less than 75% for older models), but the fuel is cheap, readily available, and renewable. I’m not saying that burning wood doesn’t produce CO2 and CO and NOx and SO2, but it is a way to heat your house that is very popular here in Vermont.The cheap part is also part of fuel independence. I can go out into the woods around my house and cut down enough wood to keep my house warm for a whole season. Just saw, split, stack, and use.For a Passivhaus, a wood stove is in most instances a deal-breaker. For starters, a wood stove usually has a rated output that is way more than any Passivhaus can use. A 55,000 Btu/h stove in a house with a 7,000 Btu/h load is just overkill.Secondly, most wood stove installations introduce air-sealing problems that make it hard to get a home’s airtightness down to 0.6 ach50.My old Pendelton Avalon wood stove dates back to the 1990s. I bought it from the fellow I bought the house from. It is a good little stove with lots of years of use still in it. My wife and kids love the fire and it gives off 55,000 Btu/h when it is running hot. It is also an atmospheric combustion stove.An atmospherically vented stove (one which gets its combustion air from the room where the stove is located) is fine if your house is leaky, but becomes a problem when your house is tight. If your house is tight, you need to bring in outdoor air for the combustion process.I thought that my wood stove had the ability to be outfitted with a duct to bring outside air into the house, but upon further investigation I found this wasn’t so. I ended up buying a new Hearthstone wood stove with a larger firebox (and with a ten-hour burn time instead of six hours) and the ability to add the sealed combustion fresh air duct I needed.If you are going to do this type of retrofit on your wood stove and chimney, make sure that your wood stove can be outfitted with the outdoor air supply first! Chris West has a background in mechanical engineering and lived in the Netherlands for ten years during the 2000s. There he learned about advances in building science; he brought this knowledge back with him when he moved back to the U.S. in 2010. He is a Certified Passive House Consultant and is currently president of the Passive House Alliance of Vermont, husband and father of two wonderful children who love living in the wilds of Vermont.last_img read more

Businesses Think They ‘Get’ Social Media. Do You?

first_imgA Comprehensive Guide to a Content Audit Just a few years ago, social media and mobile marketing were the Wild West of business strategies. On the surface, they offered seemingly ambiguous value and, to the more old-school veterans of branding and advertising, were simply a distraction from the tried-and-true tactics of the pre-social media age.That’s all changed with the advent of successful Facebook marketing, Twitter branding presences, and the slew of other ways companies can leverage virality and connectedness to market products and communicate with customers.According to a marketing industry report from the Software & Information Industry Association (SIIA), 98 percent of companies are now using social media, while 70 percent of marketing executives believe social media has a positive impact on their business. While social media for large businesses can be a tricky game in the era of prolific hacker attacks, a strong focus on any and all variety of social networks will always result in a healthy conversation no matter what the circumstance. Just ask Burger King, whose twitter account was hacked to hilarious results, and still resulted in the company making headlines for days. Given that companies have finally woken up to the realization that customers feel a stronger connection to a business and its services by interacting through social media – and not through targeted emails, commercials, or traditional web advertising – more are now planning to outsource around social media content creation and analytics than ever before, according to the SIIA report. In that respect, 60 percent of businesses plan to spend more on sectors like social content creation in the next year, the highest of any spending category in the SIIA survey. While businesses may finally be unilaterally embracing the age of Twitter, mobile marketing still has a long ways to go. According to the SIIA report, only 25 percent of companies are incorporating mobile marketing. With mobile payments still a free-for-all market, it’s no surprise that businesses may have to take their time in figuring out the intricacies of targeting potential consumers through smartphones. Watch the SIIA’s webinar that discusses the report and its findings below: Facebook is Becoming Less Personal and More Pro… Guide to Performing Bulk Email Verification Tags:#marketing#mobile#social media center_img The Dos and Don’ts of Brand Awareness Videos nick statt Related Posts last_img read more

Inbound Marketing Sponsors Disney World!

first_img What do you think? Originally published Dec 15, 2008 1:17:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: This is an absolutely brilliant marketing idea.  It’s one of those things you’ll wish you had thought of.  Watch the video and you’ll know what I mean.  If the video doesn’t play for you, it’s because the viral marketing campaign was so successful, the servers couldn’t keep up. last_img

HubSpot TV – Gobble Up Inbound Marketing (Thanksgiving Episode)

first_img DealNewshas a free Black Friday app that lets you sort deals by “Early Bird,””In Store Only,” and “Limited Availability,” as well as see photos ofthe sale items. : Produce different kinds of to enhance the visibility of your company on Google search results. Everyone is welcome to come in at 4pm to the office for the live audience. Black Friday and Social Media How to interact on Twitter: @ Gizmodo’s #blackfriday feed has the latest posts about the best electronic deals to be had. @ “A whopping 91% percent ofcompanies also admitted to using at least one social media tool, asignificant increase over 77% of respondents in 2008.” Inbound Marketing Kit “Originallywritten in March of this year the update makes sense since the 8 monthsor so that have passed since the first take is like a lifetime in thesocial media world. In fact, the real story here may be that the LATimes hasn’t taken a ‘set it and forget it’ approach to their socialmedia guidelines so please take note everybody.” mvolpe . www.MikeVolpe.com/cancer http://itunes.hubspot.tv/ No show this Friday (Thankgiving Holiday) Click here at 4:00pm ET today to watch the show live. “Forty-five percent of respondents surveyed maintained ablog at their company in 2009 (a slight jump over the 39% in 2008 and19% in 2007 who blogged). Of course, the same growth didn’t extendacross all social platforms.” Learning From Leaders: The Inc. 500 and Social Media Usage Mike has a moustache for Movember! support him at NOTE FROM THE PRODUCERS: : Create social media guidelines for your company that GUIDE your employees but don’t stop them from creating content. Have you ever caught the live show? We broadcast in real-time every Friday at www.hubspot.tv. Where is your traffic coming from? inbound marketing kit Staples, Macy’s and Walmart are “leaking” deals on Twitter with The fastest growing companies are using social media & inbound marketing, shouldn’t you? – Connect with your customers in every way possible. (Episode Length: 19 minutes, 15 seconds) karenrubin Conversion Rate vs. Number of Sales AlisonSemancik asks on inboundmarketing.comcenter_img Episode #68 – November 25, 2009 LA Times Social Media Guidelines Lead to Much More Marketing Takeaway Google Adds a Left Navigation? Google Testing Permanent Sidebar “Thenew interface uses a left-hand pane to display search options-butinstead of being off by default, with a link to turn on the pane, thenew search options will be on permanently, and Google will lose the topblue bar over its results.” Marketing Takeaway www.HubSpot.tv The Inc 500 is Catching On to Inbound Marketing Subscribe in iTunes: MyBlack Friday Deals…uses the mobile photo slide show app Whrrl toallow bloggers to take pictures of the best deals they can find instores and upload them to the site to be voted on by deal seekers. Originally published Dec 4, 2009 3:30:00 PM, updated July 04 2013 : I just recently made a change to our “buy now” page – thepage where visitors can choose the software package that works best forthem and purchase. In the past, we only had 3 options to choose from: 1user, 3 user and 5 user. Our company recently decided to add a 10 userpackage to this page. Since I added it one week ago, sales have droppedsignificantly. I can only conclude that the sales drop is from thisaddition, but I’m not sure. Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our Forum Fodder “The Times isto be, above all else, a principled news organization. In deed and inappearance, journalists must keep themselves – and The Times – abovereproach.” in your tweet. Google Website Optimize, HubSpot Analytics HOW TO: Use Social Media to Find Black Friday Deals Times updates social media guidelines always Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Closing Intro LA Times Refines Social Media Guidelines “Thestudy found that 75% of companies who participated in the survey werevery familiar with social media in 2009, a dramatic increase over the57% of respondents familiar with some type of social networking in2008.” Marketing Tip of the Week Marketing Takeaway: : Your New Year’s Resolution should be to try something new (and we don’t mean just on the table!) Marketing Takeawaylast_img read more

The ABCs of Off-Page SEO Tactics

first_img What other tips do you have? ymarketing Develop Unique ContentDevelop written content that invites people to click or take action several times in the text. Promote additional free content where you can track, interact with, or engage the reader in a social mediaplatform.Note: Consider using social platform API’s to allow users to join your site using social networking login credentials.Make your content easy to share! 
If your article is a downloadable document, consider adding a twitter button to a PDF, then add a Social Media Widget to the pages of your document. If your article is being submitted to directories, add links in the resources sections of your submissions to your social sharing site. Use articles to promote additional web assets: SEO best (and worst) practices link building and Off-Page SEO Hosted Content (social networking sites, image sharing sites, profile sites) @googlegirl , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the . The following is a guest post by Tina Rawlins. Rawlins is a Digital Marketing Specialist for blog for or read her Send article content out to a few friends, family, and coworkers and ask for their responses. Find a few people who represent your target audience and get their responses. Specifically ask them to evaluate your article and give their honest opinions. Your article is a long term marketing asset. Your social network can give you important feedback on the voice, length, and resources of your article. On-Page SEO First, understand that while there are nuances to SEO approaches, the fundamental truth is that proper SEO should include efforts in the two primary areas that contribute to a site’s search rankings by search engine algorithms: Downloads or Whitepapers using tracked links Promote RSS Feed URLs Originally published Aug 25, 2010 9:00:00 AM, updated October 20 2016 To help clarify your off-page SEO approach and enable your organization to move forward, we’ll explore the ABCs of SEO tactics, beginning alphabetically with A, for Article Marketing. Follow-up blog posts will explore Blog Marketing, Comments & Ratings, Directories & Profile Building, and more.center_img and off-page SEO. What search engines can determine about the linking structure of other sites, and the sites inter-related to those sites, in relation to your site. Links to Promoted Blog Articles A is for … Article MarketingA well written article contains targeted content for publishers and often subtly advertises products and services. Most articles are hosted by article directory sites and reprinted by webmasters with topical content needs. Including keywords and links within articles adds SEO value to advertisers. Be Clear and DirectCreate an article that is direct about the value you mention in your title. Do not repeat your title in the subtitles. Typically articles are 400-800 words. Consider separating your article content into smaller portions and adding subheadings to create a web friendly format. Request Feedback services. You can follow her on Twitter at content and structure of your site Bookmarked or promoted website pages in Digg and similar sites . So what can companies and marketers do to sift through the noise of Unique Video or Flash Views on a landing page Unique Title Mentions in Twitter . SEO and Social Media Create Unique HeadlinesReview your unique titles in the search engines to track your article pickup. Also review your website analytics for referrers as an indicator of traffic from article directory sites.
 HubSpot Service Marketplace 2. Off-Page SEO Factors: What search engine crawlers can discern from the Natural Search Engine Optimization (SEO) can be a confusing and contradictory topic even amongst the industry’s most recognized experts. Organization, directories, trade events and publishers (online and offline) can endlessly debate the finer points of Topics: 1. On-Page SEO Factors: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Setup and Promote Your First Marketing Webinar

first_imgYou do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist – and here we are to provide it. To unveil all the steps and tips and tricks we’ve learned along the way hosting hundreds of marketing webinars over the last 4 years. First we’ll start with the basics of how to host your first webinar. For the advanced webinar hosts out there, stay tuned for a future post on more advanced tips.Download Now: Free Webinar Planning KitHow to Host Your First Webinar – Part 1: Before the Webinar Stage 1: Prepare 8 weeks before the webinar Choose a Topic – Think about your customers’ problems and questions. These are the same ideas you may brainstorm for blog posts. Choose a Speaker – Choose a presenter who can be a face of the company, someone with expertise and experience presenting (or make sure they practice). Consider also acting as a moderator to handle Q&A and make the webinar more interesting for listeners. Choose a Date – No one date/time works for every company. Think about your target audience’s time zones and choose a time you think will work for them. For example, for webinars for US attendees choose afternoon eastern time / morning pacific time. Choose a Webinar System – For a typical webinar, you likely won’t find a better value than GotoWebinar . It’s inexpensive and easy-to-use and they even have a 30-day free trial so you can test it out for free for your first webinar.GotoWebinar Functionality Overview Broadcast type: Share desktop Audio options: Phone and internet VOIP Interactivity: Polls, Q&A via chat Recording: Records screen and audio, saves WMV file to computer Reporting: View attendee login details, Q&A and poll response details Number of attendees supported: 1,000 Originally published Mar 24, 2011 12:30:00 PM, updated October 14 2019 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Webinars Book Your Team – Make sure to get on the calendar of your selected speakers and moderators. Also, reserve a conference room or other quiet room for your event, including 1 hour before your scheduled start time and 30 minutes after the scheduled end. Your room will need, among other things (to be discussed in my next post), a phone and internet connection. 4 weeks before the webinar Create You Webinar Slide Deck – Start with an outline and formulate an agenda. Be sure to use images – you don’t want people to just sit there reading your slides instead of listening to what you have to say. Then make sure to practice your presentation and gauge the right length for the time allotted. Budget time for Q&A as well! You may also want to have pre-webinar slides at the beginning to show while attendees arrive. ( Learn some really advanced presentation tips here. ) Create Your Registration Landing Page – This will allow you to collect registrants as leads for future follow up and set them up to get reminder and follow up emails if you integrate your landing page with a system like GotoWebinar. Be sure to follow the usual landing page best practices . Set Up Your Event with Your Webinar System – The process will be different for whichever system you use; GotoWebinar has a wizard that lets you set up your event. Set up includes scheduling your event, designating presenters who will get a special login to broadcast their audio and screens, and setting up reminder and follow up emails to automatically go to attendees. Practice, Practice, Practice – Practice both your presentation to get comfortable with delivering the content and also the technology to make sure you know how to launch the event. Stage 2: Promote   2 weeks before the webinar Promote via Social Media – Let your social media following know about your webinar. Post an update to Twitter, Facebook, LinkedIn, or any other social media site where you are active. Promote to Your Email List – Send a webinar invitation to your house email list or an appropriate segment of your leads and customers. Promote on Your Website/Blog – Add a call to action to your webinar landing page in prominent places on your website, like your homepage. Write a blog article or two relevant to the webinar topic and include a call to action to register for the webinar to learn more. Promote via Free Webinar Listing Sites – There are a number of free sites that let you list webinars, like webinarlistings.com and webinarhero.com . You can also find relevant industry community sites where you can post links to virtual events and webinars. 24 hours before the webinar Remind Your Registrants – Some people will register for your event far in advance and forget that it’s approaching. Be sure to remind them – you can set up a reminder email to send from a system like GotoWebinar – as you near the event, particularly 24 hours before.Now watch the registrants roll in! Up Next: What to Do on the Day of the Webinar last_img read more