Business Blog: What Is The Best Time Of Day To Post?

first_imgI posted some thoughts of mine previously that were triggered by some statistics from Technorati, a leader in tracking, rating, and searching for the blogosphere.  I relooked at their statistics with the goal of sharing some additional thoughts around . Originally published Nov 10, 2006 12:19:00 PM, updated October 18 2015 starting a business blog I’m curious to hear if anyone else out there has seen similarly good results around blogs posted around 11am… Further evidence that 11am is the best time to post comes from HubSpot’s  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack we use to find all kinds of  interesting correlations between activities and results. For example, in the attached view, our best 5 posts (most visitors) were A (10:32am), G (11:39am), I (10:58am), N (11:32am), and Q (11:00am). Our worst 5 posts were C (6:11pm), D (1:38pm), H (1:46pm), O (12:30pm), and P (3:56pm). The five best were all within 39 minutes of 11am while the five worst were all in the afternoon. This feels like an arbitrage opportunity to me. the right time of day analytics tool — Brian Halligan. I often have wondered and have tried to test a bit when the best time to post a blog article was to increase your likelihood of getting into the social bookmarking sites and hitting some kind of tipping point.  Our readership is all over the world, but the most readers are on the east and west coast of the United States.  Based on what I see in the Technorati graph (horizontal axis is PST), I think 8am PST (11am EST) is the best time to post.  It is at a daily posting low for English language sites, so it will not get as much competition, but it also overlaps with the morning of both east and west coasters who I suspect are in the habit of reading their blog entries in the morning. to post a blog article with my cofounder, but I figured they were relevant to anyone out therelast_img read more

13 Steps That Transformed One Company From Invisible King to Sought Leader

first_img Elekta’s blog to publish RSS feeds, comment on industry-related news and build networks. Thus, it brings up relevant questions to hospitals and engages them in conversations. On Twitter, Elekta also monitors its competitors’ performance. (1) Deleted Duplicate Content Photo Credit: The company monitored the sites linking to it. Elekta Here’s exactly what they did: Andrew took much of Elekta.com’s great content and “blogofied it.” In addition to adding and updating site information, Elekta is also archiving some of its old content. By archiving content as opposed to deleting it, the site keeps its inbound links. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When it releases a new product, Elekta also creates a domain name for it. Multiple relevant domain names enable the company to track what gives it the most inbound traffic. (12) Optimized Keywords inbound links and used alt tags for those with higher ratings. Following up on inbound links helped it build great SEO authority. As accuracy of information in healthcare is crucial, Elekta keeps its content fresh. For instance, Andrew suggested, nothing was worse than reading X-Ray was the best tool to use today. In order to feature the most up-to-date content, Elekta plans on adding a content timer of six months. Thus, authors will receive email alerts to check the accuracy of their six-month-old content. Elekta canceled its paid ad campaigns because, as Andrew noted, they “were just wrong.” The company was losing money investing in campaigns whose analytics it didn’t really measure. Soon Andrew realized that he preferred to be seen in organic search rather than in paid content. “We are getting more clicks from organic search than we ever did with PPC,” he said. As a result of these 13 steps, Elekta increased its traffic globally. Now its kingdom is listening and the inbound links are there to show it. Download our Instead of targeting just oncology, Elekta investigated what people were actually looking for when they think of oncology. “Let’s use the stuff that not many people are searching for,” said Andrew. Thus, the company went for the long-tail keywords and improved its SEO strategy. Elekta recognized this problem, and took a series of steps to fix it. The results were significant; in four months they move from a PageRank 6 to a PageRank 7, in a industry where most companies are stuck with PageRanks between 4 and 6. The company also saw an increase in traffic globally. Learn more about inbound marketing and how to combine blogging, SEO and social media for results. RSS feeds (8) Bought Relevant Domains Topics: (2) Followed Up on Inbound Links (4) Started a Blog (3-4 times/week) (13) Increased Activity in Social Media (9) Created Well Structured Landing Pages enable people to get in contact with Elekta without visiting the site. Now that everyone has BlackBerries, Andrew suggested, it is easy to push information anywhere and keep people informed on-the-go. “Our syndication has gone from several people to several thousand people per month,” he said. Twitter SEO Similarly, Elekta uses Elekta has been regularly monitoring its data — comparing web pages, following site traffic, and evaluating customer engagement and keyword performance. Andrew found out that what works in America might not work internationally. “We try something, look at the results and if the results don’t work we go back and change it,” said Andrew. Originally published Jul 22, 2009 8:15:00 AM, updated October 20 2016 Elekta created a set of enhanced landing pages. As Andrew said, he wanted the new pages to be “short and sweet, and to the point.” The landing pages got customized to different audience segments — health care professionals, patients and hospital administration. Thus, they offered critical information for targeted buyer personas. (10) Checked Analytics Inbound Marketing Kit (11) Added, Updated, and Archived Content . Andrew noticed that visitors were coming to Elekta.com not only via traditional channels like Google and MSN, but also through Twitter and Flickr. In order for people to stumble upon Elekta’s brand, the company became active in the social mediasphere. You might be the king of your field but if you are invisible, your kingdom simply won’t see you. turned out to be a great channel for event information and direct communication with customers. It covers industry-specific news, not product information. (7) Updated Profile in Online Directories (5) Created RSS Feeds Jim Linwood (3) Stopped PPC & Ad Words Campaigns , a Swedish company with US base in Atlanta that specializes in clinical oncology solutions had a great business, but not one that was getting found in search engines. “A lot of our smaller competitors were beating us,” Elekta’s Andrew Rodgers said. In order to keep its site consistent and correct, Elekta updated its profile in many online directories. The company also keeps track of the accuracy and appearance of its Google images. In short, it has made it a priority that company information — web addresses, logo, SEO links, etc — is correct everywhere. inbound marketing kit As an international company, Elekta has created satellite sites (.com, .net, etc) and regional pages with local languages. These pages feature in-depth content and point to landing pages. Elekta deleted duplicate content from its site. The easy “cut and paste” was no longer an option. On the contrary, production of unique and regional content was necessary. (6) Created Twitter Profile compared Elektalast_img read more

HubSpot TV – The Face of Social Media in 2009

first_img “Peoplebecome fans of companies and brands on Facebook for two differentreasons. The first is that they want to keep up with the company andlearn more about them. The second is they want to associate themselveswith the company.” Subscribe in iTunes: www.hubspot.tv – Make your business page engaging and exciting. mvolpe Edward Boches to leverage Twitter, Facebook and other social media sites to generate leads and customers. “TheGlobal Language Monitor has announced that Twitter is the Top Word of2009 in its annual global survey of the English language.” Grade your business page on What did you write on your first blog if you did not yet had a product to sell? – Inbound.org Intro How to interact on Twitter: @ Headlines Twitter Declared the Top Word of 2009 in your tweet. Check out this ebook for tips & tricks – Is Facebook Losing its Coveted Demographic? Hubspot’sPage does a good job of providing content makes people comment. Thesecomments show up in people’s profiles and with the revised FacebookNews Feed, updates with more comments are more likely to show in fans’information streams. Marketing Takeaway http://itunes.hubspot.tv/ Episode #69 – December 4, 2009 Cisco’s Page does a great job of adding links of other Facebook Pages and other places to find them on the web. Marketing Takeaway Closing . Learn how to use social media for lead generation. DARPA Studies the Social Web with Weather Balloons Originally published Dec 11, 2009 2:38:00 PM, updated July 04 2013 Have you ever caught the live show? We broadcast in real-time every Friday at  , then make changes to make it more engaging. Today’s special guest is “comScoreis reporting that time spent on Facebook by 18-24 year olds is waning.In July 2009, minutes spent on Facebook dropped by 3%. In August, itplummeted 13%. By September, minutes spent on Facebook crumbled by 16%.” Nationwide balloon-hunt contest tests online networking http://facebook.grader.com/center_img http://www.karen-rubin.com/hubspottv-cohost-poll/ Marketing Tip of the Week “…designedto test the the way social networking, crowdsourcing or lesser-knownWeb-based techniques can help accomplish a large-scale, time-criticaltask…in part to give the military new ideas on ways to operate in arange of situations, from natural disasters to combat.” 10 Examples of B2B Facebook Fan Pages NOTE FROM THE PRODUCERS: Top Word of 2009: Twitter   with Marketing Takeaway Video: How to Use Social Media for Lead Generation karenrubin Free eBook: How to Use Facebook for Business “Thetrue dilution is not in relationships, but in how we choose to investin and also manage them. We will eventually need to embrace a “multiplepersonality order” approach as the lines blur between who we arepersonally and professionally.” Click here at 4:00pm ET today to watch the show live. Vote for the New Years Co-Host – Forum Fodder “Ina year dominated by world-shaking political events, a pandemic, theafter effects of a financial tsunami and the death of a revered popicon, the word Twitter stands above all the other words. Twitterrepresents a new form of social interaction, where all communication isreduced to 140 characters,” said Paul JJ Payack, President of TheGlobal Language Monitor.’ www.HubSpot.tv   and @ 10 Examples of B2B Facebook Fan Pages – Twitter continues to grow and take over the world. Download the free video Is Facebook Losing the Young Folk? (Episode Length:  18 minutes, 27 seconds) Defense Advanced Research Projects Agency Forrester’sPage informs fans about upcoming seminars and other events, in additionto aggregating feeds from their analysts’ blogs. “TheDARPA Network Challenge calls on groups to pinpoint the locations of 10red weather balloons scattered around the country – with a $40,000prize going to the first team to find them all.” , the chief creative officer at Mullen.  Salesforce.com’s Page displays photos and videos, including user-provided ones, from a recent conference. – Facebook is no longer just students. Marketers need to bring it into their overall marketing mix. Focus on the customer problems. What if it was a completely newproduct concept? “Thetrend that isn’t discussed in these doomsday articles is thetransformation in how we forge and maintain contacts in the social web.There’s something to be said about quality over quantity…In manyways, we’re building and joining communities around our online persona.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

A Holiday Wish: May All Your Conversions Be High [Video 3]

first_img And more qualified leads! We wish you a high conversion! Webinar: Always Be Testing: 10 Tips For Increasing YourLead Conversion Rate A valued call to action We wish you a high conversion! Lyrics We wish you a high conversion! Originally published Dec 21, 2009 10:29:00 AM, updated October 20 2016 Downloadthe free webinar We wish you a high conversion! We wish you a high conversion! Tweet this Merry Marketing Carol! Topics: Video Creditscenter_img Good prospects you’ll bring for your sales team kin Is a landing page win! Producers: @ repcorand @ shaxxon And more qualified leads! to for tips on testing, measuring, andanalyzing your marketing programs to improve your lead conversionrate. We wish you a high conversion! Conversion Rate Optimization May your 2010 marketing be merry! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Learn how to convert website visitorsinto leads with calls to action and landingpages HubSpot Singers: Common Sound What is on every B2B marketer’s Holiday list this year? An increased traffic to conversion rate while maintaining (or improving!) lead quality, of course!last_img read more

Suffering from Beginner’s Blogging Block? Get Over It!

first_img Blogging get indexed by search engines more frequently for more keywords Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This condition is closely related to (maybe you!) in something your customers care about, no matter how obscure your product or service. In fact, the more obscure, the less likely it is that someone else is already out there sharing great content on the topic. . Blogger Takeaway . Blogger Takeaway: siness topics with more than ten bloggers regularly contributing content. , which typically occurs only once blogging has begun. mean that even though readers have more choices, they also have more customized content results. Being the result for a really unique search probably means you have the answer, product or advice the reader is seeking. What a great way to qualify! , often hesitating to launch a blog for fear that their hard work will only add to the clutter. . Blogging is a forgiving medium that allows you to move quickly. Most companies agonize over every word of copy on a Web page that customers see every day. With a blog, there is a new post every few days and a more conversational tone is expected. Blogs give you the freedom to create content easily so you Long tail keywords Originally published Feb 23, 2010 8:30:00 AM, updated October 20 2016 . : You and I might not initially gravitate to a solder paste blog — but recognize that almost any highly technical product with multiple applications has a veritable treasure trove of possible blog articles. This is your chance to share ideas, advice and news that will have people coming back to you for more thought leadership. major chimney sweeping scam in the region “Sure. That’s easy for you to say, Kirsten. You’re at HubSpot with a crew of pro-blogger types and a company culture and value proposition that promotes the whole idea of blogging.”  This developer, manufacturer and supplier of specialty alloys and solders maintains multiple blogs across technical and bu Fair, but here are a couple of great examples of bloggers in different industries who have figured out how to achieve blogging success in a crowded environment on topics that, at first blush, might seem esoteric or limited. Register for the webinar I could regale you with With more and more people contributing to the blogosphere (hundreds of millions of blogs are indexed by Technorati), it keeps getting harder to catch readers’ attentions.  This means a lot of would-be bloggers question their ability tocenter_img Register for the Webinar: How to Create a Blog Factory Photo by Martin Kingsley Topics: Your product or service might not be the stuff of major motion pictures, but that doesn’t make it uninteresting. In fact, information about the seemingly-mundane topic of your chimney was the perfect opportunity for Billy Sweet to fill a void in a niche area. Consumers today don’t know where to go for this type of service, so they Google or Bing it. You can be sure that Billy Sweet Chimney Sweep comes up at the top for results in the Boston-area.  Someone at your company is an expert Billy Sweet Chimney Sweep potentially drive additional traffic and leads to his or her business Want more blogging ideas?  Blogger’s Block create content that is interesting and timely , but instead, I’ll encourage you to take the next five minutes to jot down a few topics you might blog about. and then evaluate if maybe you do have what it takes to jump in.  Break down that Beginner’s Blogging Block with a catalog of ideas that draws on common FAQs, customer concerns and success, best practices, your take on industry news, etc.  You may find that you’ve got 20 great article ideas just waiting to be written! Create a Blog Factory that Delivers Customers 1. Indium Indium’s blogs by Kirsten Knipp and Jeffrey Henning, the voice of other stories of bloggers who decided to jump in and are seeing results , to learn about how to This Boston-area service company that specializes in all things chimney, ranging from inspections and sweeping to entire rebuilds, began blogging in 2009, helping to triple website traffic and double online leads. The team at Billy Sweet Chimney Sweep found that consumers were getting a lot of misinformation about chimney services and seized the opportunity to set the record straight with a blog series that gives answers to frequently asked questions. The blog has even helped consumers protect themselves against a Why should you jump into blogging anyway? 2. Vovici’s remarkable blog , including a Chinese language series, are particularly useful because the community using solder paste and related products is highly technical and seeks advice and support when they are creating new electronic designs. The gives Indium a vibrant platform for prospect research and customer interaction, drawing folks into their site like a giant content magnet. Beginner’s Blogging Block is a condition associated with blogging whereby a would-be blogger feels unable to begin a blog that couldlast_img read more

5 Google+ Tricks to Dominate Google Search Results

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Technical SEO There are a number of ways using Google+ for marketing can have a beneficial impact on your business’ search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google’s organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for.In fact, because of the strong connection between Google+ and Google Search, businesses can’t afford not to create and maintain a Google+ page. Because Google is launching new integrations between Google+ and Google Search on a regular basis, your business’ search presence will only suffer without an active Google+ page. Here are 5 ways you can use Google+ to help you enhance your business’ SEO.Add the +1 Button to Your WebsiteThe first major SEO benefit of Google+ is in regard to +1 usage/shares and their influence on search rankings. Just like other types of social media sharing, the number of +1s a particular page receives is a factor in how well it will rank in search for different phrases. This directly affects search rankings, and the number of +1s a page has received is also displayed on results pages, especially if those votes came from people who are in your Circles on Google+. This is just another way maintaining an active profile on Google+ is directly influential to your success elsewhere, because your actions on Google+ will have influence on the rest of your profile and activity. That is the main takeaway from Google’s efforts: you will directly benefit by adopting and using more of the Google+ platform and integrating it with your website and marketing efforts.Marketing Takeaway: Add the Google +1 button to your website and blog so that people can easily share your blog posts and landing pages with their friends, and help your pages rank better at the same time. You’ll also benefit from increased traffic, as our research shows that websites using the +1 button generate 3.5x the Google+ visits than sites without the button.Get Your Google+ Status Updates to Appear in Search ResultsIn late December, Google began including specific status updates from Google+ in Google Search results, when they were relevant. This works for both personal profiles and brand pages, making it a very useful addition. While profiles could already appear in search results, the update allowed for specific status updates to appear as well. Marketing Takeaway: The key lesson here is to think about which keyword phrases you want your status updates to rank for, and make sure you optimize your status updates with those keywords. If you’re posting about something interesting and insightful (and why wouldn’t you be?), make sure you spend the few moments it takes to be thoughtful about your keyword usage. It will provide more opportunities to get found, and it’s yet another chance for your great content from social media to shine.Leverage the Google+ Author TagOne of the most visible changes to Google’s search results pages with the launch of Google+ has been the addition of author names, images, and information throughout results pages for editorial content. Google executed a clever strike here by creating a feature that bloggers would be excited to implement. It was an unusually creative move by Google, because to leverage the feature, blog authors must include a link in their post back to their Google+ profile in order to establish authorship. This serves as both an inbound link into the author’s Google+ profile page (which is obviously beneficial to Google+’s number and quality of inbound links), and it also ensures that every author who is active and excited about their blog signs up for Google+ and uses the service. Marketing Takeaway: The appearance of profile information is great for helping your content stand out in search results. If you’re competing for a popular keyword, adding this kind of color and different appearance to your search result can really help you stand out in a crowd of results. By improving your click-through rate from that results page, you will have the opportunity to get more visitors to your site without necessarily impacting your rank. As long as you rank highly enough that people will have the chance to see you in the results (say, position 5 or better), this will have a great impact on how many clicks you earn from searchers. To start using Google+’s Author Tag for enhanced listings in search, click here and follow Google’s instructions.Take Advantage of Personalized SearchThe most recent feature addition to Google+ is ‘Search plus Your World,’ a new version of Google that mixes personal results from your Google+ network in with your regular search results. This mode of Google will search your social network for results, even including results that only you can see for privacy reasons. In other words, Google’s search now includes both regular results and very personal updates from social media. You’ll be able to see when you are receiving personal results because they are called out in a special way and always placed at the very top of a search results page. Be aware that what you share on Google+ can have an increased reach because of this update. It makes Google+ a great place for sharing content and having discussions, because now that content is easy to find (as opposed to networks like Facebook and Twitter, which currently lack personalized search).Marketing Takeaway: Because it is connected to the world’s most popular search engine, content shared on Google+ now has the potential for a much longer lifespan than content shared on other networks. Think about your keyword strategy and how to best exercise it on your Google+ page. Results from a searcher’s Google+ network will also rise to the top of Google search results when they use Search plus Your World. And if your company has built up a large following on Google+, content you’ve shared with your followers will also show up in those followers’ relevant Google.com searches, keeping your business top of mind and increasing its visibility among existing followers across multiple channels.Get Your Pages and Profiles Found in Search Results With the ‘Search plus Your World’ update, another powerful influence for brands that comes only with Google+ adoption is placement in the top-right corner of Google search results for people and pages who are closely associated with a particular topic or brand. If your Google+ business page is relevant to a particular keyword search, Google will show your page in the results for those searches. Furthermore, if you tie your Google+ personal profile to your brand’s domains (for example, by putting your work email address into your Google+ profile), Google can serve your profile in response to people who are learning more about your brand.Marketing Takeaway: To make sure your business page shows up for searches on keywords for which you want to rank, maintain a regularly updated Google+ business page and optimize your updates with those keywords. For example, if a searcher searches for ‘marketing software’ on Google.com, HubSpot’s Google+ page might show up in the top-right results box, providing us with more SEO real estate.To make sure that your profile is able to show up in that top-right box for branded searches, make sure that you’ve added your work email address to your Google+ profile and confirmed the address works, and list your occupation and position in your profile. Remember that Google wants to serve the best possible results, so it’ll only show your profile if it thinks it would actually be helpful for a searcher. If you’re not regularly posting about your brand or really using Google+ often, Google is less likely to show you in the result. Encourage your business’ employees to include your business’ information and content in their Google+ profile so your business can get even more exposure in search results.What other benefits have you noticed from using Google+ to enhance your business’ SEO?Image Credit: Widjaya Ivan Originally published Jan 24, 2012 10:32:00 AM, updated February 01 2017 Topics:last_img read more

Talking Happy: 10 Phrases That’ll Make Your Customers Smile [SlideShare]

first_img The Art of Talking Happy from KayakoEnjoy this post? To read more content like it, subscribe to Sales. Customer Success Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.Happy ears aren’t such a good thing in business. But happy voice? A very good thing. Even the slightest error in phrasing can put a prospect off — which means salespeople spend a lot of time thinking about the particular words they use to pitch their products and converse with buyers.But no matter how hard a rep tries to weed out all of the overtly negative or unnecessary terms in their vocabulary, there are always going to be a few that fly under the radar.Even though certain words don’t seem insidious on the surface, they can strike prospects the wrong way. Offputting words = frowning prospects. And frowning prospects don’t sign contracts. What are some of these deal-destroying words? Kayako has identified such 10 verbal culprits in this SlideShare, and provided happier suggestions that will make both salesperson and buyer smile. Turn those frowns (and perhaps any negative sales trends) upside down.center_img Topics: Originally published Feb 7, 2015 8:00:00 AM, updated February 07 2015last_img read more

Viewability? It’s the Least of Publishers’ Worries

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 6, 2015 7:00:00 AM, updated February 01 2017 Once upon a time, clicks and impressions were the currency of digital media. But today, times are changing. With banner blindness being the norm, advertisers are looking for new ways to get more out of their digital advertising investments. They’re looking to build long-term relationships through leads that they can nurture. The problem? There’s often a disconnect between media companies and advertisers.As this MediaPost article points out, viewability is one of the biggest areas of focus in digital media, as “companies are scrambling to develop technologies that improve viewability; trade organizations are hard at work setting new viewability guidelines.” From an audience experience standpoint, these investments are important, but they’re also only part of the digital media ‘success equation.’To be most successful for publishers and advertisers, viewability needs optimization: campaign owners need to connect the dots between first impressions and transactions.How Media Companies Can Connect Viewability to Down-Funnel ActionsSanity Check Your Campaign Goals It’s important to drive eyeballs to your campaigns. But you also need to make sure that these audiences are relevant and targeted to your advertisers’ products and services. As impressive as high impression counts may seem, they’re vanity metrics: only a subset of this audience will matter to your advertisers.The challenge with measuring views and impressions, however, is that it’s impossible to distinguish potential customers from passerbyers. That’s why it’s important to define a clear set of goals for every campaign that you execute. If you’re going to track views, make sure that they’re for very specific initiatives. Top of funnel examples include opt-in offers, webinar registrations, and complementary resources. A rule of thumb is to make sure that you can calculate a conversion rate from every single campaign: this is a metric that publishers and advertisers can both optimize.For a detailed guide on how to track this progress, check out this resource.Stop Equating Clicks With EngagementOnce upon a time, clicks were the currency of digital media. The rationale? They represented a sign of audiences taking action on an offer. But technology has improved dramatically. Why are publishers still relying on the same metrics that they did in 1999?Both advertisers and publishers know that clicks don’t equal engagement. There are too many variables at play: audiences may click on an ad randomly or accidentally—especially on mobile screens where viewing room is tiny. No matter the case, clicks aren’t substitutes for engagement or even viewability. Your advertising products and even your pricing models need some adjustment. The shortest and most impactful path forward? Price based on value.When it comes to measuring engagement, there are many audience actions that you’re already equipped to measure. Examples include newsletter sign-ups, offer redemptions, and social shares. What these conversion goals share in common is that they tell a very human story: a person came to a website, saw something that interested them, and took action. The most effective ad products and pricing models reflect this dynamic.But publishers may be hesitant to make the switch. Since the earliest days of the internet, digital media has been a numbers game, with advertisers using metrics like Alexa and Compete rankings to choose their publisher partners. Big numbers look good, so why make the switch to a model with much lower performance figures?The short story: advertisers want their campaigns to back out into an ROI. From a sales perspective, it’s better to attract a tailored focused audience than one that is completely irrelevant. From a common sense perspective, more isn’t always better: in fact, it’s a waste of your advertisers’ time. Publishers can optimize quality by tailoring their ad products around engagement—not clicks.Optimized Earned MediaEarned media is what happens when publishers and advertisers create really awesome content, offers, and campaigns: audiences start hitting the ‘share’ button, which results in free, incremental advertising. The end result? Publishers can justify higher price points on advertising campaigns, and advertisers won’t blink an eye. Even more importantly, target customers end up with products that they love. Earned media is a sign that everyone is winning.The most common form of earned media is social sharing—the online equivalent of ‘word of mouth.’ But even social metrics can have problems similar to clicks. An extra share doesn’t mean that your ad campaign is getting seen: audiences may be sharing your content, but are their friends responding and taking action?This question will bring you full-circle to point one from this blog post. You need to make sure that every ad campaign has a clearly defined campaign goal. WIth this mindset, you’ll be able to quantify the value of the earned media that your ad products are generating. Instead of saying “earned media took the form of X extra social shares,” you’ll be able to say, “earned media generated Y incremental revenue.”In a Nutshell To emphasize their added value, publishers need to get close to their advertisers’ bottom lines. Clicks, views, and social shares are important to this equation, but they’re also vanity metrics that are challenging to back into ROI. The reason? It’s impossible to see the intent behind these actions, and without this perspective, advertisers and publishers are limited to their best guesses. Two simple actions can help overcome these challenges: define your goals, and create campaign features that optimize them. Ask your audiences to take action by presenting a value proposition that they can’t ignore.last_img read more

How to Deliver Data-Driven Web Design to Clients [Free Ebook]

first_img Don’t forget to share this post! Originally published Jul 11, 2017 5:00:00 AM, updated July 11 2017 As agencies continue to adopt principles of Growth-Driven Design, their client service-offerings must shift to reflect the new needs of this approach.Continuous improvement cycles — the structured, on-going validation process within Growth-Driven Design — is one of the primary advantages for clients and agencies over a traditional web design and development offering.Agencies maintain a steady, ongoing pipeline of work, while clients experience incremental improvement in results and refinement of their web properties.As a part of implementing continuous improvement cycles within an optimization program, agencies must leverage data to make informed decisions around website development efforts. This data is often acquired by research methods such as user testing, A/B and multivariate testing, session replays, optimization-focused analytics reports, usability reviews, or on-page surveys.During a testing period, agencies can present the results of specific optimizations made to a website around increases to both unit and top-level goals such as revenue, leads generated, average order value, completed purchases, and more. Previously, if done at all, traditional web design and development projects may have been evaluated against site-wide metrics, which are often less reliable given the number of variables impacting results.By using these approaches in an optimization program to test design variations against a control, agencies can more definitively show the impact around web design and development efforts. And because optimization services rely on data, agencies get quicker client buy-in, and reduce the inefficiency of back-and-forth decision-making on design choices.Looking to offer conversation rate optimization services to your clients? Download the ebook here to learn more about how to implement CRO services today. Website Design Topics:last_img read more

What is SEO in 2017? How It’s Changed, and Where We Are Now

first_img Don’t forget to share this post! #Alexa, be more human – via @benfoxrubin @CNET #voicefirst #AI #botcc @BrianRoemmele @JimMarous @SpirosMargarishttps://t.co/EJlT2x6upj pic.twitter.com/3TBeqlS0Xc— Theo (@psb_dc) August 30, 2017 And to Top It All off, We’ve Got Topic ClustersTopic clusters are a foundation of content strategy that my colleague, Matthew Barby, once described as “enabl[ing] a deeper coverage across a range of core topic areas, whilst creating an efficient information architecture in the process. That sounds more complex than it is in reality. What I’m saying here is that through aligning sets of web pages into topic clusters, you can manage the internal linking between each more efficiently and also provide a better user experience for visitors.”This video explains it nicely: But why do topic clusters matter?With each of these trends — mobile, voice, messaging, and social — the common theme has been, “the way people structure their searches will be different.” We’re approaching a point where users will stop using disjointed long-tail queries, and will just ask questions, without context, whenever they need an answer.Thankfully, topic clusters can shift your search strategy to something more topic-based, where — in a world where to get found, marketers need to consider how people are actually searching — can help you structure and build messaging with natural language, based on these topics and the input data around them.Changes in behavior always precede changes in strategy. The point of drawing attention to these new search patterns is not to raise alarms — rather, it’s to raise eyebrows. While the future is uncertain, one thing is clear: The world of search is not ending, it’s expanding. And expanding worlds call out for exploration.Editor’s Note: A version of this post titled, “Why You Won’t Recognize SEO in 5 Years” was published in 2016 and syndicated by third-party outlets. This updated version explores how those trends have been shaped in 2017. Originally published Sep 6, 2017 6:22:00 PM, updated April 12 2018 As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next.We’re no longer in the “early stages” of a new era of search — we’re here, now, witnessing new trends and best practices unfold in real time.First, it was an era tied closely to patterns such as mobile, social, and voice search, among other things. But many marketers are past the point of being on the cutting-edge of those patterns, and want to know, “What now?”Access Now: 22 SEO Myths to Leave Behind This YearNow, we also have topic clusters and messaging apps. Make no mistake: Mobile, social, and voice search are still major players in the SEO game. Prior to their entrance onto the landscape, SEO predominantly revolved around browser-based search engines. More precisely, it’s been linked directly to Google. That’s where all the search activity has been. That’s where content consumption has historically started.But now, new universes of search are taking shape outside of the browser window. In many of them, the rules for optimization have yet to be defined — but why does that matter to marketers? Well, in a nutshell, changes in the way people search indicate changes in the way they discover your content. They’re using new keywords and shaping queries in different ways; e.g., what may have once been a query for “Boston restaurant” might now look more like, “Where should I eat tonight?”Let’s dive back into these four search patterns that are changing the face of SEO.What is SEO?Despite these changes, SEO still stands for “search engine optimization” — for marketers, the “optimization” part is what requires agility. Google defines the strategy as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” And while that, to some extent, remains true, we’ve widened the circle around the search engine results page (SERP). Of course, keep your eye on your ranking, but also, look farther out on the horizon. To learn more about the basics of search take our SEO training course.You’ve likely heard the word “organic” associated with SEO. That’s because, when done properly, your content should be a natural result of search engine queries for the topic at hand. Sound good? Great. Let’s have a look at some of the new ways users are organically discovering this content.What SEO Looks Like Now: Four Patterns to Consider1) Mobile SearchHere’s a fascinating little tidbit that changes everything. We all know the lion’s share of web usage has moved from desktop to mobile devices. At last count, 71% of U.S. internet use took place on mobile. It’s a figure, somehow equally astounding and obvious, that once led expert Benedict Evans to nudge, “We should stop talking about ‘mobile’ internet and ‘desktop’ internet. It’s like talking about ‘colour’ TV, as opposed to black and white TV.””Mobile is the internet,” he declares.Now, that would be change enough, but the fascinating little tidbit I’m talking about? That’s still to come. According to Flurry Insights, it turns out that 92% of the time we spend on phones is spent in apps. So, if internet activity is growing on mobile, and mobile activity is predominantly spent in apps, what does that mean for search engines?Source: Flurry InsightsOver the years, user experience improvements have been made to app searches — which was somewhat inevitable, as Spotlight search as the sole option for searching within apps (and, in some cases, even bypassing Google to bring you some web results) wasn’t a sustainable solution.Let’s have a look at how the search capabilities within these apps themselves have also evolved — there are certainly repercussions for marketers there, too. Once thought of strictly for GPS capabilities, map apps are now being used as geographical search engines in-and-of themselves. Google Maps is a prime example — consider all of the information now contained in a single business listing.So, we’re beyond the initial days of SEO for apps and the content within them. Messaging apps also play a vital role there — we’ll get to that in a bit.2) Social SearchSomething has been happening on our favorite social channels. Over the last few years, platforms like Facebook, Instagram, and Snapchat have all released features that collectively signify a massive shift in the priorities of social channels: to make it just as easy — if not, easier — to search for content as it is to search for people and brands.It’s an interesting move for a number of reasons, one of which is to see the role of connections and influencers in search results. For example, have a look at some of my content suggestions from Instagram:As a rule, I don’t follow a ton of celebrities on Instagram — unless, of course, you count certain famed dachsunds — and yet, Instagram curated a collection of images from them that it algorithmically believed I would want to see. It’s an indication that optimizing for social channels is an entirely different game than optimizing for Google — one that takes into account a user’s behavior within an app, such as likes, tagged locations, and accounts followed. The far-right photo in the second row, for example, is from the account of an influencer based in Milwaukee, where I happen to spend a significant amount of time.The second search-related change on social has to do with how these channels are beginning to treat content. We call them social “channels” because these sites have historically been a pass-through for businesses and publications — a way to promote content and get viewers back to your websites. But consider recent changes within Facebook, however, designed to keep viewers on their sites and in their apps, with no pass-through — e.g., Instant Articles, which contain the full article within the Facebook app rather than requiring a clickthrough.Social media has long been considered a powerful channel through which visitors find content on your website. These less-than-subtle changes, however, are reshaping the face of content discovery. And as content becomes more decentralized away from the website, optimization of that content will likely continue to change, too.3) Voice Search & Personal AssistantsIn the last few years, we’ve been introduced to Siri, Google Now, Cortana, and Alexa — voice-activated personal assistants created by Apple, Google, Microsoft, and Amazon, respectively. The emergence of voice-activated personal assistants has run alongside the rapid development of connected devices beyond the desktop computer or smart phone. Everything from watches to scales, home speakers to lights are now connected to the internet and its never-ending sea of information. As our access to the internet has diversified, so has our search behavior. How so? Let’s take a look.Natural language: Each morning, explains HubSpot Vice President of Marketing Meghan Anderson, “I get up, stagger to the coffee pot and utter the phrase: ‘Alexa, what’s new?’, and Amazon’s Alexa — which is based on a speaker on my countertop — dutifully answers: ‘Here’s Meghan’s Flash Briefing.’ She then plays news and weather relevant to me and my location. I don’t structure the search query. I don’t use keywords. Alexa is smart enough to associate natural language with a request.” Expanded search windows: Because of the prevalence of connected devices, we’re no longer only searching when seated at our desks or in a convenient place for typing on our phones. With a vocal command (read: “Hey, Siri”) or push of a button, search can happen anywhere, at any time, just by asking our devices, “How do I quickly remove soy sauce from a white shirt?” Just saying. In any case, this development influences both the volume of the searches we’re conducting, and their composition. Context and history: Unlike browser search engines which still rely heavily on the expressed search terms, personal assistant searches pull upon the searcher’s history and context. If I’ve ordered dog food before, Alexa pulls in the exact brand from past orders and asks me if I’d like to re-order it. If I have a flight leaving at 6 p.m., Google Home will let me know if it’s delayed, or if traffic is particularly bad and I need to leave early. These searches — if you can even call them all that — remove a step, or several, from the research and get me to the point of action more quickly. When the internet is suddenly all around you, it becomes more and more common to discard your keyboard and directly ask the universe for what you want. This changes the structure of these queries. What you want may be less specific and structured than traditional search queries. Take our restaurant example from earlier — it means that marketers need to optimize for queries like, “What should I do tonight?” as opposed to structured searches like, “Best Sydney Area Restaurants.” Another result of increased voice search is the appearance of Featured Snippets, which are Google’s attempt to answer queries right on the search results page4) Messaging AppsSimply put, people shop and buy in a world of immediacy — and, for that reason, messaging is how they communicate. Think about the last time you actually called someone to make plans. As for myself, I can’t actually remember it.That’s only one reason why messaging apps have grown in usage and popularity — whether it’s Facebook Messenger, on-site chat, or bots through a number of platforms, including social media and Slack. Buyers ask questions and get a quick response, which can be enabled by this technology.It’s also a sign of the growing number of methods for users to seek an immediate answer when they need information. That means brands need to optimize their content and copy to respond to these queries to address this sort of omnipresence of communication options: on-site, in-app, and messaging. Plus, it’s just another example of how people are going to expect solutions when they use natural language — which means that marketers need to build out messaging platforms, like bots, to be able to provide conversational answers that actually provide the answer the user needs.One of our favorite examples here is Pegg, a financial assistant designed for startups and small businesses. Pegg’s bot, HelloPegg, embodies the principle that, in this capacity, chatbots don’t necessarily need to be loquacious — they just have served the purpose solving real problems from real people with the same (or better) ability as a human. Topics: Technical SEOlast_img read more

Oklahoma State-Kansas Postgame Show

first_imgCarson Cunningham joined me on a postgame show to discuss the Kansas game, why Vincent Taylor is the next Tommie Frazier and who the better coordinator is between Mike Yurcich and Glenn Spencer.Thanks to Carson for joining and to everyone for watching. These have become a lot of fun to do.LIVE on #Periscope: Join our postgame show to talk about #okstate’s 44-20 win over Kansas. https://t.co/G8ePjuVNSL— Pistols Firing (@pistolsguys) October 22, 2016 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

TCU-Baylor Scheduling Not Working Favorably For Oklahoma State

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Ah, the schedule. It is a wily animal. One week you could be facing Daxx Garman throwing moon balls. The next week you could be staring at a future NFL first-round pick playing his first game. It is a grab bag of absurdity every single year. I can’t complain much about this year’s slate because OSU hasn’t encountered many night road games and has only played once outside the states of Oklahoma and Kansas.But one tweak could have changed the entire structure of the Big 12 title (and national title?) race. What if the TCU game had been back at the end of September and the Baylor game was this week for OSU?Maybe OSU doesn’t beat TCU in September, but it’s certainly an easier task. And OSU would beat Baylor this week in Waco, in Saudi Arabia or on the moon with a freshman QB getting his first start and the Bears in full free fall mode.“[TCU is] healthy again. We’re catching them at a bad time,” Glenn Spencer told the Oklahoman on Monday. “There was a stretch there where they weren’t very healthy. Think about us, you take away our top three playmakers, it’s not good. You’re going to take a hit.”I don’t want to think about James Washington, Justice Hill and Zach Sinor missing any games much less the same one, but Spencer’s point remains. TCU was beat up at the end of September.“They’ve got a couple of guys back,” added OSU safety Jordan Sterns. “They had that week off, but we do a good job of staying fresh. We’ve just got to come out and practice hard and keep doing the same things we’ve been doing. We’ve got to get properly prepared and then just go out there and do what we do.”What TCU has done recently is beat Baylor into oblivion before getting a week to lay low. Bad news for OSU fans: Since joining the Big 12, TCU is 10-3 when coming off a bye week (77%) compared to 50-23 (69%) overall.“There will be a few things that are different,” said head coach Mike Gundy of facing a TCU team coming off its bye. “You just have more time to study and prepare. Health-wise, fortunately for us, we’re in decent shape. We had our bye weeks a couple of weeks ago when we needed a bye week.“I always have concerns when we play a team that has had a bye week if we’re not healthy. I think we’re okay there, but there will be some changes just based on the history of coaches who have time to watch tape and put things in that they can get in during the week. You have a Tuesday practice and a Wednesday practice and that’s pretty much it. The extra practices really help.”You can’t make your own schedule, of course, and maybe it wouldn’t have mattered. But I sure would have liked to have played TCU in September when it was still reeling from its loss to Arkansas, finding its feet with Kenny Trill and not as healthy as it is now.last_img read more

Bedlam Is (Once Again) Is the Big 12 Title Game

first_imgOU whipped West Virginia in Morgantown on Saturday night 56 to 28 to move to 8-0 in the Big 12 this year. That leaves us with the following Big 12 records for the top three teams:Oklahoma: 8-0Oklahoma State: 7-1West Virginia: 5-2You know what that means, right? Yes, Bedlam on December 3 in Norman is the Big 12 championship game. In fact, here is every Big 12 title scenario. All of them. Right here. I made a huge spreadsheet of all the ways the Big 12 can play out over the final two weeks.screen-shot-2016-11-19-at-8-25-02-pmThere they are. Whichever team takes Bedlam, takes home a Big 12 trophy and probably a fifth-place finish in the CFB Playoff rankings (weeee!)The humorous part here is that if this was next season, the actual Big 12 title game would follow Bedlam and be a rematch of Bedlam no matter what happened in Bedlam. Good job, good effort, Big 12!That’s next year, though, and this is this year. And did you know that this is the fourth de facto Big 12 title game Oklahoma State will play under Mike Gundy since the Big 12 moved to 10 teams back in 2011?Here are the other results:2011 vs. Oklahoma: W 44-102013 vs. Oklahoma: L 33-242015 vs. Oklahoma: L 58-232016 vs. Oklahoma: ???Here are all the other teams that have played de facto Big 12 title games in the final week of the regular season with the outright conference crown on the line since the conference moved to 10 teams in 2011. Oklahoma State: 4Oklahoma: 3Baylor: 2Kansas State: 1Texas: 1Pretty shocking, right?Of course, they don’t mean much unless you close. And if Saturday’s rout of TCU was any indication, Oklahoma State is in a far better position this year than it was last year to get that done.“I like where they’re at,” said Gundy on Saturday after the game. “They train 342 days out of the year to get to this point. It’s their team. It’s been a heck of a transition from [earlier] in the season.”It really has been a revelation. From the OSU squad that “lost” to Central Michigan on a Hail Mary to this team that looks like it can go to Norman and ball with Bob Stoops’ smoking Sooners, I’ve enjoyed the ride. So has Gundy.“I know we’re healthier,” said Gundy. “Our team is playing with a lot of confidence. We’re going to play a good team. We’re playing a team that’s hot right now. They’re playing really good. Very active on offense. Looks to me like they’re playing better … on defense. It will be a great challenge for us.”As for that lingering backdoor playoff berth?“Nobody will ever convince me we didn’t get the win,” said Gundy. “I know Kirby had mentioned the committee feels a certain way about that game, but I think Kirby is playing poker and they see us as a 10-win team. That’s just my opinion.”As Mason Rudolph said earlier in the day, all you can control is what you can control. And OSU can control winning Bedlam and getting into one of the six big boy bowl games.I could not be more fired up for December 3. OSU is playing some of its best ball of the year. OU will enter on an eight-game winning streak. Dede Westbrook and James Washington will flex to see which is the best WR in the Big 12 (and maybe the country).The Mason Rudolph-Baker Mayfield bromance will be rekindled. Justice Hill and Chris Carson will try to usurp Samaje Perine and Joe Mixon as the Big 12’s best duo. Mike Stoops and Glenn Spencer trying to out-emote one another in the press box.The Mullet vs. Big Game Bob for the whole dang thing.It should be an all-timer. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

College Football Playoff Chairman Speaks on Oklahoma State-Central Michigan controversy

first_imgAmong the many controversial topics touched on during the ESPN telecast on Tuesday evening, college football playoff committee chairman Kirby Hocutt responded to a sore subject for OSU fans: The result of the Central Michigan game.“Oklahoma State’s record is 9-2, Hocutt said on Tuesday on the game. “However, the committee is aware of what transpired in the Central Michigan game. We’re aware.”That’s definitely good news for Oklahoma State. There has been a back-and-forth regarding the controversial ‘loss’ earlier in the season, and most recently, the committee showed a hard-line stance on the game that did not favor the surging Cowboys.“We’re viewing it as a loss,” Hocutt said on Nov. 8. “It’s not within our purview to determine wins and losses.”So while they clearly don’t view them as a 10-1 team at the moment, it seems that they’re at least taking that game into consideration. Which is a positive development.The Cowboys came in at No. 10 in the latest college football playoff rankings. But despite moving up just one spot from the last list released a week ago, Hocutt called the difference between the 6-10 teams “very close.”Oklahoma State has a bye this weekend, before going on the road to Norman to face the rival Sooners for the Big 12 title. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Bringing the Heat

first_imgTouch Football Australia caught up with Tim Wyld, the State Operations Manager for Touch Football South Australia (TFSA) while he was at the X-Blades National Youth Championships at Port Macquarie.We had a chat with Tim to find out more about Touch Football in South Australia.Touch Football Australia (TFA): How is Touch Football going in South Australia?Tim Wyld (TW): It is getting a lot stronger. We’ve increased our participation over the years, which has been really positive at grassroots level. That’s slowly starting to transition into enhanced elite or high performance at nationals.TFA: How many affiliates and registered players are there?TW: We have 17 affiliates and a lot of them are centrally managed by the office [Touch Football South Australia] and registered players we have just over 9000.TFA: When did Touch Football begin in South Australia?TW: The early 80s. Over the last couple of years it has flowed throughout that 20-year period. But we sort of went backwards for a few years there but we have sort of got on the right track now and it is really good, it is growing again.TFA: What kind of challenges have there been to establish the sport in South Australia?TW: I think the whole unitary model challenge sort of shake things up a bit. It was a time of uncertainty at the affiliate level. We are always up against it with some of the larger codes, AFL in particular, but recent years we have been getting into the schools system a lot more and that’s where we are seeing our growth come from school-based participation.TFA: To have that system in place, it’s really important isn’t?TW: Absolutely. We have recently signed four more agreements with the school bodies to integrate that participation at that level, so we have more of an influence and we can do TID [Talent Identification] and or get them into a team at grassroots level.TFA: What benefits does Touch Football South Australia get out from competing at the X-Blades National Youth Championships?TW: First and foremost the participation aspects of it. But we are seeing with our girls program, we are not here to make up the numbers. The girls have had a fantastic tournament, taking it to all the top Queensland and New South Wales teams and they continue to do that, and that is the aim. For the boys, they’re probably back a couple of pegs but it’s about improving their game, and slowly but surely getting them up to speed.Make sure you stay up to date with these websites for all the X-Blades National Youth Championships action: X-Blades National Youth Championships – www.soo.mytouchfooty.comTouch Football Australia – www.austouch.com.auTouch Football Australia’s YouTube channel – www.youtube.com/touchfootballausTwitter: www.twitter.com/touchfootyausFacebook: www.facebook.com/touchfootballaustralia Related LinksBringing the Heatlast_img read more

10 months agoTottenham boss Pochettino proud to reach another Cup semifinal

first_imgAbout the authorPaul VegasShare the loveHave your say Tottenham boss Pochettino proud to reach another Cup semifinalby Paul Vegas10 months agoSend to a friendShare the loveTottenham boss Mauricio Pochettino is proud to have led the club into another Cup semifinal.Spurs will meet Chelsea in the final four of the Carabao Cup after victory over Arsenal last night.Pochettino said, “It’s an important thing to be in the semi-final. It’s our fifth season and (we’ve been in) four semi-finals. “Remember, we played the final against Chelsea (League Cup, 2015), another semi-final against Chelsea at Wembley in the FA Cup (2017) and Manchester United in the FA Cup (2018). We are close. “The effort is massive and the most important thing is to be there, competing and trying and one day maybe we will get the reward we deserve.” last_img read more

10 months agoFriend admits Morata WANTS to leave Chelsea

first_imgTagsTransfersAbout the authorPaul VegasShare the loveHave your say Friend admits Morata WANTS to leave Chelseaby Paul Vegas10 months agoSend to a friendShare the loveAlvaro Morata WANTS to leave Chelsea this month.Speaking on Cadena Cope, a member of the striker’s camp revealed the Spaniard has decided to leave Stamford Bridge in January.PSG, Bayern Munich and Atlético Madrid are all being linked with Morata.However, Sevilla are regarded as favourites to land the centre-forward – with a loan arrangement already being discussed.Both Sevilla coach and sports chief Joaquin Caparros have confirmed their interest. last_img

CN Rail line reopened after mudslide west of Chetwynd

first_imgCHETWYND, B.C. – CN Rail has reopened its rail line 40 kilometres west of Chetwynd after a mudslide derailed one of its freight trains last week.The mudslide occurred sometime overnight between Thursday and Friday, and pushed the train’s two lead locomotives off the track. No one was injured in the derailment, and the locomotives were not tipped onto their sides, meaning there were no fluids spilled and no damage to the environment.CN spokesperson Kate Fenske said that crews worked through the weekend to clear the mud and debris that had covered the rail line. She added that the rail line between Chetwynd and Prince George has since completely reopened.last_img

Congress fields Renuka Chowdhary from Khammam

first_imgHyderabad: The Congress has named former Union Minister and senior leader Renuka Chowdhary as its candidate for Khammam Lok Sabha seat in Telangana. Her name figured in the seventh list of candidates announced by the Central Election Committee on Friday night. The party had already announced candidates for 16 seats in Telangana and only Khammam was pending. The decision came a day after Telangana Rashtra Samithi (TRS) decided to field Nama Nagrswara Rao from Khammam, hours after he quit the Telugu Desam Party (TDP) and joined the Telangana Rashtra Samithi (TRS). Chowdhary, who was elected from Khammam in 1999 and 2004, lost to Nageswara Rao of TDP in 2009. In 2014, Congress left the seat for Communist Party of India (CPI). P. Srinivas Reddy of YSR Congress was elected and later joined TRS.last_img read more