How to Setup and Promote Your First Marketing Webinar

first_imgYou do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist – and here we are to provide it. To unveil all the steps and tips and tricks we’ve learned along the way hosting hundreds of marketing webinars over the last 4 years. First we’ll start with the basics of how to host your first webinar. For the advanced webinar hosts out there, stay tuned for a future post on more advanced tips.Download Now: Free Webinar Planning KitHow to Host Your First Webinar – Part 1: Before the Webinar Stage 1: Prepare 8 weeks before the webinar Choose a Topic – Think about your customers’ problems and questions. These are the same ideas you may brainstorm for blog posts. Choose a Speaker – Choose a presenter who can be a face of the company, someone with expertise and experience presenting (or make sure they practice). Consider also acting as a moderator to handle Q&A and make the webinar more interesting for listeners. Choose a Date – No one date/time works for every company. Think about your target audience’s time zones and choose a time you think will work for them. For example, for webinars for US attendees choose afternoon eastern time / morning pacific time. Choose a Webinar System – For a typical webinar, you likely won’t find a better value than GotoWebinar . It’s inexpensive and easy-to-use and they even have a 30-day free trial so you can test it out for free for your first webinar.GotoWebinar Functionality Overview Broadcast type: Share desktop Audio options: Phone and internet VOIP Interactivity: Polls, Q&A via chat Recording: Records screen and audio, saves WMV file to computer Reporting: View attendee login details, Q&A and poll response details Number of attendees supported: 1,000 Originally published Mar 24, 2011 12:30:00 PM, updated October 14 2019 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Webinars Book Your Team – Make sure to get on the calendar of your selected speakers and moderators. Also, reserve a conference room or other quiet room for your event, including 1 hour before your scheduled start time and 30 minutes after the scheduled end. Your room will need, among other things (to be discussed in my next post), a phone and internet connection. 4 weeks before the webinar Create You Webinar Slide Deck – Start with an outline and formulate an agenda. Be sure to use images – you don’t want people to just sit there reading your slides instead of listening to what you have to say. Then make sure to practice your presentation and gauge the right length for the time allotted. Budget time for Q&A as well! You may also want to have pre-webinar slides at the beginning to show while attendees arrive. ( Learn some really advanced presentation tips here. ) Create Your Registration Landing Page – This will allow you to collect registrants as leads for future follow up and set them up to get reminder and follow up emails if you integrate your landing page with a system like GotoWebinar. Be sure to follow the usual landing page best practices . Set Up Your Event with Your Webinar System – The process will be different for whichever system you use; GotoWebinar has a wizard that lets you set up your event. Set up includes scheduling your event, designating presenters who will get a special login to broadcast their audio and screens, and setting up reminder and follow up emails to automatically go to attendees. Practice, Practice, Practice – Practice both your presentation to get comfortable with delivering the content and also the technology to make sure you know how to launch the event. Stage 2: Promote   2 weeks before the webinar Promote via Social Media – Let your social media following know about your webinar. Post an update to Twitter, Facebook, LinkedIn, or any other social media site where you are active. Promote to Your Email List – Send a webinar invitation to your house email list or an appropriate segment of your leads and customers. Promote on Your Website/Blog – Add a call to action to your webinar landing page in prominent places on your website, like your homepage. Write a blog article or two relevant to the webinar topic and include a call to action to register for the webinar to learn more. Promote via Free Webinar Listing Sites – There are a number of free sites that let you list webinars, like webinarlistings.com and webinarhero.com . You can also find relevant industry community sites where you can post links to virtual events and webinars. 24 hours before the webinar Remind Your Registrants – Some people will register for your event far in advance and forget that it’s approaching. Be sure to remind them – you can set up a reminder email to send from a system like GotoWebinar – as you near the event, particularly 24 hours before.Now watch the registrants roll in! Up Next: What to Do on the Day of the Webinar last_img read more

How to Measure and Analyze Your Facebook Presence

first_img While these metrics aren’t ones that can be tracked using Facebook Insights, they’re definitely important ones to monitor. Facebook engagement and interaction are important, but you should also be using tools like HubSpot Topics: Also in the Page Overview is a snapshot of some engagement data that shows how much post feedback (i.e. Likes and comments on your Page) it has received in a given period of time. Look at the spike in Likes and comments, and determine which marketing activity occurred at the same time and could have contributed to this engagement boost. Plan more of the marketing tactics that cause spikes in Facebook fan engagement. Facebook Interactions Metrics The following blog post is an adapted excerpt from HubSpot’s new ebook, ” Measuring results is a key part of any marketing strategy, and Facebook is no different. It’s important to realize that Facebook provides its own analytics data for every business Page created on its platform. This data, called Facebook Insights, provides Facebook Page administrators with analytics data about Page visits and engagement. The following is a list of metrics you should regularly track to measure and analyze your Facebook business Page. User Demographic and Activity Metrics In the “Page Overview” section of Insights, you can take a quick look at how many new Likes your page has received as well as the number of your Page’s fans who are actively engaging with your content. Because of Facebook’s EdgeRank (Facebook algorithm for deciding what gets shown in users’ news feeds), this engagement level factors into your content’s ability to spread across Facebook. A key metric to note here is the percent change of active users. Increasing your number of active users can help Use the free data Facebook provides in Insights as well as data on traffic, leads, and customers to make smarter and informed business choices and to A deeper dive into the “Interactions” tab of Facebook Insights allows you to view another meaningful piece of data: unsubscribes. Just as you looked at spikes of engagement to determine causes of that positive behavior, you should also examine spikes in Facebook Page unsubscribes. You have worked hard to generate fans, now take the time to keep them around! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack drive traffic and leads to your business here . In addition, this tab offers specific data on individual posts in terms of impressions and feedback. Use this information to determine which type of content is resonating with your audience. This section of the Insights report also breaks down activity on a given Page by its individual tabs’ page views. Use this data to understand which tabs on your Page are generating the most views, and optimize Pages that aren’t generating much traffic. Also provided is a list of a Page’s top referring websites to help you understand where traffic to your Page is coming from.center_img Originally published Aug 9, 2011 9:00:00 AM, updated October 20 2016 Note: All tabs within Facebook Insights allow you to analyze activity on your Page for specific time frames by applying various date ranges to the data provided. ! maximize the results of your Facebook marketing efforts ” for 2011. Get your free copy or Google Analytics to measure the traffic, leads, and customers you’re driving from Facebook. If you’re not generating leads and customers from Facebook, you might consider altering your strategy. Page Overview Metrics Traffic, Leads, and Customers How to Use Facebook for Business: An Introductory Guide What else do you suggest businesses measure to analyze the effectiveness of their Facebook presence? Under Facebook Insights’ “Users” tab, marketers can obtain more granular information about the activity and demographics of their Page visitors, such as gender, age, location, and language. Facebook Marketing Data . Marketing Analyticslast_img read more

Inbound Marketing Defined in 140 Characters

first_imgMy job is inbound marketing.But what does that mean? What exactly is inbound marketing? And when push comes to shove, how do you define it in black and white?Well, like a typical inbound marketer, I decided to ask Twitter. The question I posed was, “Can anyone explain or define “inbound marketing” in a tweet? Go.” And then I cc’d a bunch of important people with lots of Twitter followers so people would actually read it.Here’s what people had to say. And I’ll add the way I define inbound marketing at the end of the post — I hope you will, too.What Is Inbound Marketing? 10 Good Definitions in Fewer Than 140 Characters1) Via @TheRealSunjay, a former HubSpotter, Grouponer, and current employee of Kitchensurfing.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Get found, Convert and Analyze via thought leadership demonstration— Sunjay Agtey (@TheRealSunjay) August 6, 20132) Via @Mallikarjunan, a current HubSpotter and author of How to Sell Better Than Amazon.@TheRealSunjay @Corey_bos @HubSpot @Impactbnd @kuno @kippbodnar @mvolpe create valuable, enjoyable experiences instead of interrupting them.— Sam Mallikarjunan (@Mallikarjunan) August 6, 20133) Via @ranjanxroy, co-founder of Informerly and recent guest blogger on this very blog!@Corey_bos @hubspot @mallikarjunan @impactbnd @kuno @kippbodnar @mvolpe “Marketing that doesn’t suck”— Ranjan Roy (@ranjanxroy) August 6, 20134) Via @ObinnaOsobalu, strategist and inbound marketer at TodayBusiness SocialMedia.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Bring/add value to a conversation/topic that ‘pulls’ consumers.— Obinna O’sobalu (@ObinnaOsobalu) August 6, 20135) Via @Susanna_Larosa, social media professional.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Create engaging content -> make it easy to find –> engage!— Susanna LaRosa (@Susanna_Larosa) August 6, 20136) Via @MyNameIsB2BM, blogger and online marketing enthusiast.Attract with content, persuade with expertise and get hired. :)@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe— Oliver Fedtke (@MyNameIsB2BM) August 6, 20137) Via @TheBostonChow, photographer, writer, and surprisingly, also a southern puppy. True story.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe know your people, help your people, and make your people happy—  TheBostonChow (@TheBostonChow) August 6, 20138) Via @pmbaintx, an internet marketing professional.@Corey_bos; @HubSpot; ; @Impactbnd; “Meeting prospects WHEN they want, WHERE they want, w/ WHAT they want.” BOOM.— Paul Bain (@pmbaintx) August 7, 20139) Via @scottnelle, web developer and musician.@Corey_bos Make things that make people want to work with you.— Scott Nellé (@scottnelle) August 6, 201310) Via @mvolpe, HubSpot CMO and guy who has written and spoken about inbound marketing since before it was cool.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar Marketing by attracting, not interrupting.— Mike Volpe (@mvolpe) August 6, 2013How I Define Inbound MarketingIf I have to define inbound marketing in only 140 characters — and I think succinct definitions are a worthwhile goal — here’s what I got for ya:Inbound marketing is the discipline of efficiently turning strangers into people that want to — and should — do business with you.What do you think? Good? Bad? So-so? There’s a much more descriptive definition of inbound marketing here, if you’d like something succinct yet comprehensive (aka greater than 140 characters, but not so long you fall asleep at the keyboard). Or if all else fails, just listen to my boss.What do you think? What’s your definition of inbound marketing? Try to keep it to fewer than 140 characters … even though the comments section won’t cut you off.Image credit: Billy Rowlinson Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 7, 2013 2:00:00 PM, updated February 01 2017 Topics:last_img read more

How SEO’s Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week

first_img Originally published Oct 27, 2013 8:00:00 AM, updated February 01 2017 SEO and Content Marketing Topics: It’s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?). Fear not, marketers — we’ve got you covered.Below, you’ll find comprehensive-yet-concise tips on how to accomplish a number of inbound undertakings via some of the posts featured on Inbound Hub this past week. You’ll also get some insights regarding just what exactly the future holds for SEO, and what the heck is going on over at Google.So take a break from putting together your Walter White or Miley Cyrus Halloween costume (seriously — everyone’s going to be them this year, so you may wanna come up a backup plan) and absorb all of the advice and observations we’ve published in the last seven days.The Future of SEO and What it Means for Inbound Marketing [SlideShare]No, this isn’t fake forecasting like Conan does from time to time. With some expert analysis, we delved into just how much SEO has shifted in the last decade (and even the past few years) and predicted what will change in the world of search — from mobile, to social, to context. In addition to this thorough post, we also have a SlideShare detailing what’s to come for SEO and inbound.How to Generate Click-to-Tweet Links for Your Content [Quick Tip]Posting great content just isn’t enough these days — you’ve gotta know how to get people to share your content. A simple way to do this? Add click-to-tweet links right next to your copy. So, the next time you develop a post filled with useful stats or quotes you want the Twitterverse to share, plop some of these buttons next to them and you could see social sharing of your content boom.The Complete Checklist for Creating Compelling Calls-to-ActionComing up with distinct, awesome-looking calls-to-action that’ll entice readers to click isn’t the easiest of tasks — that is, of course, unless you know the vital elements that make great CTAs. Take a glance at this easy-to-follow list of the major components successful CTAs have and you’ll realize just how easy it is to start generating some of your own.4 Essential Best Practices to Successfully Prospect Inbound LeadsFrom our own Mark Roberge comes a post salespeople would be wise to read. When it comes to prospecting, Mark knows a thing or two. To get a glimpse into what he considers the best practices for working with leads and moving them through the sales cycle, check out his latest post featured in our Sales section. (Hint: Making old-school cold calls and elevator pitches aren’t moves he advises).How to Hack Google Plus for SEO ValueAh, Google+: the other social network — or is it? Marketers everywhere are starting to view it as much more than just a bonus social platform to post their content to and engage with their audiences. It’s actually become quite the substantial source for leads for many agencies and companies, and it continues to grow and evolve by the day. Check out our post on Inbound Insiders that relays how you can garner some SEO value from the site.Seth Godin Says Google Has Officially Jumped the SharkSpeaking of Google, the company continues to make noise with changes galore. After announcing it will start using users’ photos and information in ads, The Google is now shaking up another aspect of its ad game by testing out some (rather obscenely large) banner ads. Dan Lyons talks about the move and what’s going on with the search engine conglomerate lately in his Up and to the Right section.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!Image credit: Kheoh Yee Wei Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week

first_img Originally published Feb 9, 2014 8:00:00 AM, updated February 01 2017 Topics: Pinterest Marketing Here’s a question: How do you become a better inbound marketer?  Well, for starters, there’s experience. By showing up everyday, putting in the work, and learning from those around you, you’ll naturally get better at what you do. Practice, after all, makes perfect.But for those marketers who have a healthy obsession with self-improvement and want to become inbound marketing experts, there’s a lot you can do to fast-track your progress. From checking out the best content on the web for inspiration, to leveraging tools that make you more efficient, to reading up on advice from industry experts, there are quite a few educational resources online that can help you become a better marketer.Not sure where you can find those resources? Just scroll down and you’ll find plenty featured on Inbound Hub this past week.20 Browser Bookmarks Every Marketer Should Install [SlideShare]Looking for some online inspiration for your marketing? You could do a simple search for what you’re interested in. You could also find some good stuff on Twitter, LinkedIn, Facebook, and the like. Or, you could simply check out these awesome marketing articles, tools, and other resources that we’ve collected and neatly packaged for you. Go ahead and bookmark ’em — you’ll never be at a loss for inspiration.Pinterest FAQs: Answers to 11 Questions You’ve Always Wanted to AskHere’s the thing: If you want to become a master of a particular tool or discipline — including Pinterest — asking questions is indispensable to helping you learn. In this new post, we’ve compiled (and answered) 11 of the most common questions we’ve heard about Pinterest to give you the down-low on best practices for the social platform.How to Brainstorm Content Ideas in a Fast, Easy, Visual WayIf you’re a marketer with 99 problems, there’s a good chance content creation is one of them. And for many marketers, it isn’t actually the writing or creating that’s the problem — it’s figuring out what the heck you should create! In this recent post, we present to you our Content Brainstorming Key: an interactive document that guides you through the content ideation process.How to Write Effective and Engaging Meta DescriptionsThe best part about this post? Its meta description is about writing meta descriptions … how meta! In the post from our Insiders section, we show you how to turn the unceremonious meta description into a compelling call-to-action that convinces searchers to click through to your content.”They Said Email Was Dying”: How BuzzFeed Revived the Email NewsletterWhen thinking of the websites you can look to for marketing advice and inspiration, BuzzFeed probably wouldn’t be the first site you think of. But guess what? When it comes to email newsletters, BuzzFeed is one of the best. Need proof? The site offers 14 different newsletters to cater to different interests, and all of its emails are mobile-optimized. Hit the jump to learn more!How Salesforce Reached $3B in Revenue by Improving Management ProductivityWish your sales organization was a lean, mean, money-making machine? Good news: Elay Cohen, Salesforce.com’s former SVP of sales productivity, has some great advice for you. In his post, featured on Inbound Hub’s Sales section, Elay walks through three key steps to improving management productivity.Check Out This Insane Super Bowl Ad That Hardly Anybody SawI think the moral of this Dan Lyons story — which ran in our Opinion section — is this: No matter how small, local, or niche your business is, you can still make a splash with stellar content. Dan highlights a ridiculously action-packed Super Bowl ad for a personal injury lawyer that only aired in the Savannah, Georgia area. Words can’t really do it justice … but I promise you that “justice” is a major theme in this explosive TV spot.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Create Useful Content: 12 Steps to Follow Every Time [Infographic]

first_img646Save Topics: Gearing up to create your next piece of marketing content? If you want it to stand out from the rest of the noise on the internet, you have to be focused on producing something both delightful and engaging. That said, there’s some planning to be done before you jump right in. What’s the purpose of this piece? Where can you fit in credible data and examples? Who’s gonna edit it once you’ve written — and rewritten — your draft? How do you plan to spread the word about it so, you know, people actually read it? You need a strategy. To provide you with a process, check out the infographic below from Ann Handley and Visually. They’ve stolen valuable tips from Handley’s latest book, Everybody Writes, on everything from planning to publishing. (And check out our content creation kit to learn how to create powerful content in more detail.)Click here to download our full collection of free templates for designing stunning visual content including infographics and more.646Save Originally published Oct 20, 2015 12:00:00 PM, updated July 24 2019center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Writing Skillslast_img read more

24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn’t Know Existed

first_img Facebook Marketing If you haven’t seen @fenwaypark’s instagram photos of #BigAirFenway, they’re INSANE: https://t.co/YKhLgw9rTV pic.twitter.com/kvbX7QSTPQ— Lindsay Kolowich (@lkolo25) February 11, 2016 Originally published Feb 17, 2016 8:00:00 AM, updated February 01 2017 This feature is available for both desktop and mobile, and it only involves a few, simple steps. Read this blog post to learn how to create Twitter photo collages.18) See all the tweets you’ve Liked.On your own Twitter page, you can see all the tweets you’ve ever Liked. (Everyone else can see these tweets, too.) You can use this as a bookmarking tool, or as a place to look back on tweets you liked on a rainy day.Hidden Instagram FeaturesDownload our free guide to Instagram here to learn how to use Instagram for business and marketing. 19) Switch among several Instagram accounts without logging out.It took years for Instagram to add a feature where you can switch between separate accounts quickly and easily without having to manually log out and log back in. But — finally! — you can.To add an account: Tap the “Options” button (a gear icon on iPhone/iPad and three dots on Android), scroll down, and choose “Add account.” From here, you’ll be prompted to log in to that account.To switch among accounts: Once you have multiple accounts logged in on the app, you can switch between them by tapping your username at the top of the app. You can also add new accounts from this dropdown menu once you’ve added more than one.20) Get notifications when certain people post.If you never want to miss a post from your favorite people again, you’re in luck: Instagram lets you sign up for notifications every time specific users post a new photo.To turn on notifications for a specific user: Go to that user’s profile and open up one of their posts. Then, click the three dots in the bottom right-hand corner of the post, and choose “Turn on post notifications” from the menu that appears.(If you followed these instructions and still aren’t receiving notifications, double-check that you’ve allowed notifications from the Instagram app in your phone’s settings.)21) Reorder the filters, and hide the ones you don’t use.If you’re a regular Instagram user, you might have a few favorite filters you use all the time, and others you never use at all. To streamline the photo editing process, you can reorder the filters in your editing window and hide the ones you never use.To reorder or hide filters: Upload a photo and begin editing it, as you would when editing a new post. When you get to the filters page, scroll to the very far right of your filters options and click “Manage.”To reorder filters: Simply hold your finger down on the three grey lines on the far right of the filter you’d like to move, and drag it to reorder.To hide filters: Deselect any filters you’d like to hide by tapping on the white check mark to the right of the filter.When you’re done, exit the filter manager by tapping the “X” on the top right of your screen.22) Adjust your settings to approve tagged photos before they show up in your profile.When someone tags a photo or video of you on Instagram, it’ll automatically be added to your profile by default — unless you adjust your settings. If you’d rather approve tagged photos before they make it to your profile, you can change your settings so you manually select which tagged photos appear in your profile.To add tags manually: Go to your own profile and click the “Options” button (a gear icon on iPhone/iPad and three dots on Android). Select “Add Manually.”Once you choose to add photos to your profile manually, you’ll still be notified when someone tags you in a photo.To manually add a tagged photo to your profile: Tap on the photo you were tagged in, then tap your username and select “Show on My Profile.” (If you’d rather not, simply choose “Hide from My Profile” instead.)Read this blog post for a list of many more features and hacks on Instagram.Hidden Pinterest FeaturesDownload our free guide to Pinterest here to learn how to use Pinterest for business and marketing.23) Use trackable links that aren’t marked as spam.Pinterest tends to block shortened links, so if you’ve been adding tracking cookies to links and shortening them, then your pins are probably not linking anywhere. The good news is you don’t actually need to shorten your trackable links on Pinterest. Unlike social networks like Twitter, the link itself isn’t visible to users — it’s the pins themselves that are linked. So all you need to do is create that long trackable link, and you’re done. (Learn how here.)24) See who’s pinning from your site.Ever wondered which specific Pinterest users are pinning from your website? Here’s how: Copy and paste this link into your address bar: http://www.pinterest.com/source/yourwebsite.com/. Then, change “yourwebsite.com” to your website’s address and press Enter. (For example, to see who’s pinning from HubSpot’s blogs, we’d type in http://www.pinterest.com/source/blog.hubspot.com/.)What other hidden features do you know about? Share them with us in the comments.Editor’s Note: This post was originally published in January 2015 and has been updated for accuracy and comprehensiveness. Topics: Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement.For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users’ tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one’s my favorite.)Download the ultimate guide to LinkedIn here for more pro tips for using LinkedIn.There are so many cool things our favorite social networks can do that may have fallen through the cracks. To help you discover these hidden treasures, we rounded up 20 of the lesser-known features on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Check ’em out.Hidden Facebook Features Download our free Facebook guide here for tips on using Facebook for business.1) Publish a life event or milestone.Get a new job? A new pet? A new roommate? Now, there’s a way to tell the world about some of your major life updates by adding a Life Event to your timeline.To add a Life Event: All you have to do is go to your personal Facebook Page and click “Life Event” to the right of “Status” in the status update box.As you can see, these can get really specific. Once you click into a category, you can add details like a title, dates, people you were with, and photos. Like a normal status update or photo, you can choose to share it with friends, specific groups or people, or the world.For businesses, Facebook lets you add what they call Milestones, which can be anything: receiving a round of funding, reaching a certain number of employees … you name it.To add a Milestone: Simply choose “Offer, Event +” to the right of “Status” in the status update box.2) Save links for later.Ever seen articles in your News Feed you wished you could bookmark for later? Well, you can. Facebook recently added a feature that allows users to save links to articles, events, TV shows, music, and more to read later. All you have to do is click that little downward arrow on the top right-hand corner of the article in your Feed, then choose the “Save” option.To view the things you’ve saved, go to your home page and choose “Saved” in the left-hand column. (Or go straight to https://www.facebook.com/saved/.)3) “Unfollow” people or pages so you never see their posts.Do you have that one person — or couple of people — whose Facebook posts just drive you nuts? I have a few Facebook “friends” of my own whose daily gym selfies, love proclamations, and political rants make me roll my eyes.If you don’t want to commit to unfriending these people entirely, what you can do is unfollow them to hide their posts. FOREVER. (Er, at least until you reconnect with them later. We’ll get to how to do that in a second.) Better yet, they won’t know if you’ve chosen to unfollow them. There are two ways to unfollow a person, page, or group:a) To unfollow directly from the News Feed: Click  on the top right of their story, and select “Unfollow.”b) To unfollow from your News Feed preferences: Click  in the top-right corner of any Facebook page and select “News Feed Preferences.” In the window that appears, click “Unfollow people to hide their posts.”To reconnect with a person, page, or group that you unfollowed in the past: Click  in the top-right corner of any Facebook page and select “News Feed Preferences.” In the window that appears, click “Reconnect with people you unfollowed” and select whomever you’d like to reconnect with.4) Find targeted conversations.The search bar at the top of your Facebook Page isn’t just for searching for names. (Or Pages, groups, events, and apps.) Now, you can type in a few keywords to search for old News Feed posts, both on desktop and mobile. (Learn more about the Facebook Graph Search update here.)5) Poll people in a group or event.Although Facebook removed the polling feature from business Pages’ status updates, you can still poll users in groups and events. Choose the “Create Poll” tab inside the status update bar. Click “Add Poll Options” to enter multiple-choice options. Use this to ask your audience for feedback about event location or execution, content you’ve posted, and so on.6) Edit photos directly in the Facebook mobile app.If you’re looking for a quick photo fix on mobile, you can edit photos to some degree right in the Facebook app. Enhance the photo, apply a filter, add text or stickers, doodle, or crop/rotate the photo.To edit photos in the Facebook app: Once you’ve uploaded a photo, press the “Edit” button that appears in the bottom left-hand corner of the photo to bring up these options on the bottom of your screen.7) Reorder the sections on your business Page.Want the “Photos” section to be above “About” on your business Page? No problem — just hover your mouse over the section head of any one of your sections until a small pencil appears. Click the pencil and choose “Manage Sections.”From there, you can drag to reorder.Hidden LinkedIn FeaturesDownload our ultimate guide to LinkedIn here for more tips on using LinkedIn for networking, business, and marketing.8) Add hidden relationship notes.Like I said, this is my favorite little-known feature of LinkedIn. You can add relationship notes, reminders, and a note on how you met (and who introduced you) for any one of your connections. To get to this feature, click “Relationship” right under the person’s profile picture. No one else can access the information you put in there.9) Embed media files on your profile.Break up your text-heavy profile and showcase your work by adding media like images, documents, links, SlideShares, videos, and audio to your profile. To add these media files, log in to your account, go to the “Summary” section of your page, and click on the media icon to upload a file.Using Embedly, LinkedIn lets you embed content like full videos, images, and other media files from over 300 content providers.10) Save a job search (or ten).Searching for a job on LinkedIn usually takes more than one login session. You can search for a job by clicking the “Jobs” tab on LinkedIn. Once you’ve performed a search, you can save the search by clicking the “Save Search” link in the top right-hand corner of the page. You can save up to 10 job searches at a time.11) Create a Showcase Page.Showcase Pages are niche pages branched off of a main company page that allow that company to promote specific products or market to a specific buyer persona. Microsoft, for example, has showcase pages for Office, Dynamics, and other products:If your goal is to keep LinkedIn content relevant, personal, and interesting for specific buyer personas, Showcase Pages could be a great addition to your social media strategy. (If you want to learn more, here’s a beginner’s guide to Showcase Pages.)Hidden Twitter FeaturesDownload our free guide to Twitter here to learn how to grow your Twitter following.12) Find out who’s unfollowed you.Using http://who.unfollowed.me/, you can actually find out who’s unfollowed your Twitter account. This is especially useful for brands that are building their Twitter presence and experimenting with different approaches like voice, posting time, and so on. If you find a lot of important and relevant people are unfollowing you (such as influencers in your industry), then you know you need to change something in your Twitter strategy.13) Mute users to stop seeing their tweets without having to unfollow them.You just learned that you can figure out who’s unfollowed you. Knowing that, how do you remove certain users’ tweets from your Twitter feed without having to unfollow them? By “muting” their account. This can help your feed become more manageable without hurting anyone’s feelings.To “mute” someone’s account: Simply go to their Twitter profile and click the gear icon next to the “Following” button, and choose “Mute” from the dropdown menu.14) Analyze your tweets for free.Almost everyone with a Twitter account now has free access to data about their timeline activity and followers with Twitter Analytics. The dashboard gives you data on impressions, engagement, link clicks, retweets, favorites, and replies. You can even export this data into an Excel file. (Learn more about Twitter Analytics here.)15) Research and analyze a hashtag.Using a hashtag research tools like Hashtagify.me and Twazzup let you research Twitter hashtags and their relationships, including which top influencers are using it. You can even simply use Twitter’s search tool on Twitter.com to find the latest tweets and top tweets for a specific hashtag, as well as which of the people you follow are using it.To filter results when you search a certain hashtag, search the hashtag and then click “More options” on the results page. Here are the options you’ll see:You can read this blog post for more information on how hashtags work on Twitter and other social networks.Some social media managers use tools like these when choosing a hashtag for an upcoming event. For example, here at HubSpot, our social media manager was once choosing between #watchitwednesday and #webinarwednesday. She found through hashtag research that the top influencers for the hashtag #watchitwednesday were sports brands and members of the hip hop community — a very different audience than HubSpot’s. So she went with #webinarwednesday, which hadn’t been used in years and historically had a more business-oriented audience.16) Tag people in Twitter photos.Just like on Facebook, you can tag your photos on Twitter — and it doesn’t count against your 140 characters. Once you’ve uploaded a photo to your tweet, click “Who’s in this photo?” and tag up to 10 people.17) Create a Twitter photo collage.Choosing between two, three, or even four photos to tweet? Turns out you don’t really have to — you can include up to four individual photos in one tweet that automatically create a collage. Here’s an example of what it looks like with three photos: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Present a Compelling Argument When You’re Not Naturally Persuasive

first_img Topics: Persuasion Has this happened to you before? You come up with a great idea for a new project, but when it comes to explaining to your colleagues why it deserves their attention, you just can’t seem to generate the necessary excitement or buy-in.Coming up with a good idea is only half the battle. If you ever want to see your ideas implemented, you need to back up your plan with a stellar argument. As you probably know, this is much easier said than done.Crafting a compelling argument can seem like an elusive art dominated by the naturally charismatic and extroverted, but it really comes down to a basic awareness and application of what Aristotle called the modes of persuasion.In the 4th Century BC, the Greek philosopher defined three fundamental types of persuasion techniques:Ethos refers to arguments grounded in the speaker’s credibility, e.g., You are more likely to believe the claim: “This new phone is innovative” if Steve Jobs said it versus if Charlie Sheen said it.Logos refers to arguments grounded in logic and reason, e.g., “This phone is innovative because it has a battery that was scientifically proven to last 500% longer than any other phone battery on the market.”Pathos refers to arguments that appeal to our emotions, e.g., “This was the last phone Steve Jobs created before his death.”To help you begin developing more engaging, sophisticated arguments, we’ve taken Aristotle’s modes of persuasion and explained how you can best leverage each one. Whether you’re pitching a new idea to a client or giving a presentation to your colleagues, these tips will help you take your case up a notch.Ethos Give yourself a credibility audit.Your reputation really does precede you.Before you even walk into the conference room, your audience will have preconceived notions about you, and about the presentation they’re about to receive. What do they currently know about you? What don’t they know? Is there anything about your reputation (or your agency’s reputation) that could potentially support your argument? Anything that could potentially hurt it?The degree to which preconceived notions will influence your actual argument depends heavily on the situation at hand, but it’s not a bad idea to think critically about the way you initially come across to your audience. You could present an otherwise flawless argument, but if there are any external credibility issues that aren’t addressed, you could be looking at an unswayed audience.Credibility issues aren’t always the massive, obvious problems you’d expect. When I say “credibility issue,” you probably think of something dramatic, like a history of pathological lying or ponzi scheming. More often than not, credibility issues come in the form of subtle inconsistencies. For example, if you’re trying to sell a client on a new SEO strategy, but your agency’s website isn’t ranking for a single keyword, then you may have a credibility issue on your hands.So what should you do if you discover a potential credibility issue? Don’t panic. You don’t need to directly address every potential controversy (your audience probably doesn’t want to hear about the time you accidentally threw a plastic cup in a paper-only recycle bin) — but you should address the ones that are relevant to your argument.Going back to my earlier example, you should explain why your agency isn’t focusing on SEO right now, but point to some examples of other businesses you’ve helped with SEO.It’s better to control the conversation around potentially touchy subjects than wait for someone in your audience to bring them up on their own. If that happens, you could be looking at an even bigger credibility issue: They might wonder if you were being willfully ingenuous before, and if you’re hiding anything else.LogosWhen it comes to supporting facts, focus on quality over quantity.More evidence equals a better argument, right? Not quite. While it can be tempting to put together a presentation with 15 statistic-heavy slides worth of supporting evidence, this isn’t likely to have a powerful impact on your audience. In fact, overwhelming them with an onslaught of facts and figures will probably make them tune out — even if your facts are all logically sound and supportive of your main premise.Just because a fact technically lends support to your claim doesn’t mean it will sway your audience. The best evidence needs to not only support your claim, but also have a connection to your audience.Say you’re pitching a digital ads project to a small business, and you mention that 25% of Fortune 500 companies have seen a direct sales increase from using full-page mobile ads. Yes, that statistic shows mobile ads can have an impact on sales, but it doesn’t connect back to your audience in a meaningful way. Small businesses and Fortune 500 companies don’t approach advertising from the same perspective, so this piece of evidence isn’t likely to make a compelling case to your audience.As a general rule, focus on finding a few relevant pieces of evidence to support your claim, rather than a slew of facts with loose ties to your main point. A small handful of strong facts are more likely to stick with your audience than many loose claims, so choose your supporting evidence selectively, always being mindful of the connection back to your audience. If you can’t draw a line back to your audience, toss that piece of evidence out of your argument. PathosFocus on the story, not just the logic.When sitting down to develop an argument, most people fall into the logic trap: They put the vast majority of their time and resources into making sure each of their main points is followed by a list of bullet points to back up their claims. When the presentation rolls around, their audience is uninspired, and the speaker is confused: “Why didn’t they love my logically-reasoned and perfectly valid arguments?”Your audience isn’t grading your presentation for logical validity. Don’t get me wrong, logic and structure are important to the foundation of an argument — but they can’t stand on their own. To craft a truly compelling argument that incites action from your audience, you need to inject a hefty dose of emotion and narrative. Good storytelling is what separates impactful arguments from mediocre ones.You might be thinking: “But I’m writing a budget proposal — how am I supposed to make an emotionally-appealing narrative out of that?”It’s actually a lot less complicated that you’d expect. Start by sketching out a simple emotional map of your presentation. How will your audience feel before the presentation even begins?Maybe you know morale has been low lately at your agency, and the team needs a reason to feel optimistic about the future. Maybe you know that your budget proposal presentation isn’t a hotly anticipated meeting, and you need to give your audience something to get excited (or even just mildly amused) about.Identifying the preexisting mood of your audience will help you figure out what emotions you’ll need to incite to keep their attention and pull them into your story. Once you’ve figured out how they’ll feel at the outset, determine how you want them to feel at the end. What emotions will make them more likely to support your argument? What story can you tell to lead them towards these emotional conclusions?For example, if you’re pitching a website redesign project and you know that the client doesn’t currently think it will make a difference to their marketing efforts, you’d want to incite excitement and optimism in your presentation.To do this, you could weave in a narrative that focuses on how the website redesign will lead towards a better future for the client’s business. It’s not about forcing a narrative onto your facts, it’s about finding the story that already exists and running with it. Know Your Audience and SettingSo how do you know when to appeal to ethos, pathos, or logos? The key is understanding your audience, and considering what form of appeal is most likely to resonate with them at that particular time and place.Don’t stress about including all three modes of persuasion in every presentation. Feel out your audience beforehand and determine which types of arguments are most likely to appeal to them in the given setting. For example, a budget meeting will definitely call for some strong logical appeals, but adding in an emotional appeal might beef up your claims and result in a more compelling claim. It’s all about striking the right balance of appeals for your particular audience and circumstances. Originally published Nov 1, 2016 5:00:00 AM, updated July 28 2017 Don’t forget to share this post!last_img read more

Experts Share Their Top 8 Holiday Email Marketing Tips for 2017

first_imgCustomize your offers and deals according to the behavioral data you have at hand, or if you don’t have any, ask them what they like or what they would like to see in your holiday emails.Update the content of your triggered emails. What if someone is signing up to receive your emails around the holiday season? You wouldn’t want to send them your regular welcome template, would you? Don’t let your new subscriber miss out on the holiday fever and holiday-specific promotions.6) Take the responsive route (it’s not just an ‘option’ anymore!).Imagine a subscriber opens your email on a smartphone or iPad and sees a broken design. This is certainly not the user experience you are wanting to provide, especially not during the peak holiday season! What if the subscriber unsubscribes?Dennis Dayman, Chief Privacy Officer at ReturnPath, is of the opinion that since 54% emails are now opened on mobile devices, there’s no option but to create a responsive design. If you’ve never designed a responsive email before and don’t have a developer at your disposal, these tips can help you keep it streamlined and simple:Single column layoutMinimalist designUser-friendly navigation and CTA buttonsCompact images with proper alt-text7) Get real with real-time content.The use of real-time content is increasing, powered by the robust technology to support its integration into emails. “Real-time content can let your emails reflect changes in inventory, among other benefits, which is a major concern for holiday shopping,” explains Ryan Phelan, Vice President, Marketing Insights at Adestra. “Having more control over the message means we can make email a more realistic experience instead of the moment-in-time experience it is now.”Adding a dynamic countdown timer is a great way to create urgency in emails, and there’s no better time to use them than the holidays. Use a timer to promote your sales, shipping deadlines, etc.Take a look at this countdown timer in Joybird’s email. Doesn’t it create urgency? Holiday Marketing 8) Break the boundaries of email and go social.Your subscribers are looking for gifts for their loved ones (and maybe even themselves too!). But as any holiday shopper knows, you need to browse around for the perfect gift. Offer your subscribers multiple ways to connect and stay in touch, reminding them of your product at every stage of the shopping season.”Combine social media with email marketing and you’re onto a winner! However, don’t hijack any trending hashtags without robust prior planning and outcome analysis,” advises Sam Hurley, Founder, OPTIM-EYEZ. This email from Pandora Plus has the social buttons in place so that subscribers, if interested, can connect with them on the platform of their choice. Ready or not, the holidays are right around the corner. And that means it’s time for email marketers to start planning one of their biggest email campaigns of the year.To help you prep for all the holiday madness to come, the team at EmailMonks asked a group of seasoned email experts and industry insiders to share their insights on Holiday Email Marketing Tips and Trends for 2017.Click here to download our free beginner’s guide to email marketing.Check out their advice for holiday email trends below, and get inspired to tackle your company’s holiday campaign with style.The Top 8 Holiday Email Marketing Tips of 20171) Start planning way before you think you should. According to the State of Email Production Report, a mere 20% marketers plan for the peak email season more than 3 months in advance. You’d ask, is it really necessary to start planning for the holidays so early? Well — yes.Planning well in advance goes a long way, giving you enough time to ensure your email really stands out. “Do get started on your holiday email marketing strategy and planning early,” advises Christopher Donald, the President of Operations & Managing Partner at InboxArmy. “Create planning, creative, production, and deployment calendars to better execute your campaigns. Don’t wait until the last minute to decide what to do.”2) Focus on the customer, not an aggressive sales agenda. Marketers send more emails than usual during the holiday season, but it’s important to remember that there’s a real person at the other end of your email communication. The holidays are a busy, hectic time for everyone (not just marketers!) and they probably won’t appreciate having their inbox flooded with hard-sell emails. Respect their time, and adopt a helpful, customer-centric approach.Kara Trivunovic, VP/GM Client Services, Global Industry Evangelist at Epsilon, believes you need to find out what the subscriber expects from you during the holidays rather than driving your agenda of selling.It’s the holiday season, after all, you can’t just pen down some sales oriented copy and call it a day. Tap into your subscribers’ emotions, and focus the copy on how you can help them spread joy through the gifts they can buy from you. Even a simple holiday greeting can go a long way in building trust with your customers.This email from Mutual of Omaha is just about warm wishes.3) Interactivity and fallback go hand in hand.Visual, interactive elements like GIFs, cinemagraphs, and gamification will add interest and flair to your holiday messages this year. Interactivity in emails is an engagement tactic that will help to drive attention and generate excitement during this holiday season, according to EmailMonks Director Jaymin Bhuptani.Innovate content with the help of a drop-down Menu, Accordion, Slider, Flip Effect or maybe gamification in your email. However, with limited email client compatibility, it is essential that you provide fallback support, says Lauren Gentile, VP Creative, Digital solutions at Epsilon. And yes, test, test, and test some more before you send out the emails.Check out this fun gamification email by Taco Bell:4) Segment and rule.According to a Mailjet study, 27% subscribers over 55 years of age believe that the emails they receive are targeted towards millennials. Segmenting your lists to ensure the content appeals to the recipient is essential all year long, but it becomes even more important during the holidays, when emotions run high.If you’ve been keeping track of information like what your subscribers browse for on your website and what they’ve purchased from you, segmenting will not seem like a Herculean task. The better you know your subscribers’ preferences the better you can segment them and send targeted emails during the holidays, which will ultimately lead to better, more qualified conversions.”Data is obviously key all year round, but when it comes to the holiday season, focusing your efforts on key customer groups could be more fruitful and a better use of resources,” explains Tink Taylor, the Founder & President of Dotmailer.5) Get personal. According to Shanon Strahl, Senior Digital Marketing Leader at Shaw + Scott, personalization will play a pivotal role in the success of your email campaign this holiday season. Dynamic content created on the basis of subscribers’ likes and needs is bound to create a great impression of your brand in the minds of the subscriber and also generate a better ROI for you.Check out this awesome personalized email from Lyft. Topics: Originally published Nov 15, 2017 6:00:00 AM, updated November 15 2017 Don’t forget to share this post!last_img read more

WATCH: DQ Osborne Makes Crazy Pick Against Kansas

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. DeQuinton Osborne — who shall heretofore be referred to as “The Blizzard” — had an outrageous pick against Montrell Cozart in the second half of OSU’s game on Saturday in Lawrence. He almost scored himself a Fat Guy TD but came up just short (even though he obliterated some poor Kansas offensive player). There’s a human being under there. (via @sarahcphipps) #okstate pic.twitter.com/DF230O8tEC— Carson Cunningham (@KOCOCarson) October 22, 2016Two questions here. First, does Osborne have better hands than all of the secondary or just most of it? Two, why was a 310-pound DT 10 yards off the line? Either way, enjoy the show.last_img read more

Chris Lacy Talks About 2-TD Performance and Gundy’s 100th Win

first_imgChris Lacy scored two touchdowns in #okstate’s 37-20 win over No. 10 West Virginia. His post-game thoughts. #GoPokes pic.twitter.com/rRnxNmlb9h— Cowboy Football (@CowboyFB) October 29, 2016Although there were a couple miscues between Lacy and Rudolph early, the junior receiver made the most of his three catches.His first catch came in the second quarter and gave the Cowboys their first touchdown. His next two came in the fourth quarter. He had a 19-yard play on third and eight to keep the drive alive and then the seven-yard touchdown to seal the deal and give OSU a 14-point lead with just over five minutes remaining. Chris Lacy had a big-time performance Saturday as the Cowboys welcomed No. 10 West Virginia for an early morning homecoming showdown at Boone Pickens Stadium.Lacy talked with OSU’s Allison Gappa after the game about his two-touchdown effort and the significance of being such a helping to secure Mike Gundy’s 100th win.“Mason just found me when I was open, he trusted me and I made the catch,” said Lacy. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Poll Results: Hill Beats Out Washington As OSU Fan Favorite

first_imgI do understand Hill winning this poll though. Here’s what Mike Gundy said about him after the TCU game. “Justice has the unique ability to have has body at more of a 45 degree lean and not go to the ground,” said Gundy.On to the comments.Nate: Got to go with Evans. He is better at his craft than the other options. Hell, he might be the best PG in the country. Hill by year 3 though is going to be incredible to watch, though..Miller918: I understand your sentiment in picking Evans, who I agree is the best at his position of the four (though Washington might be a close second) but my answer is Hill; knowing that he’s going to be around and presumably only get better for the next 2-3 years makes watching him now that much more enjoyable.Guest: El Presidente is the clear choice when QB1 is dealing the pain and suffering it’s better than watching the Gullet punctuate Gundy’s points when chewing a refAdam M.: How is Chris ‘Truck-Stick’ Carson not even an option? I love Hill’s elusiveness, but let’s face it, Carson is dynamite in the entertainment realm of football. I had no idea what I would get when I asked which OSU athlete you most enjoy watching — heck, I didn’t even know who I was going to vote for. But after 1,500 votes, Justice Hill has narrowly beaten out James Washington 38 percent to 31 percent. Jawun Evans finished third at 25 percent.My personal choice is Evans. Maybe it’s because I understand basketball better than I do football and played it more growing up, but Jawun is a delight to watch hoop. Jay Bilas is going to have to dig deep into his bag of superlatives on Wednesday evening to describe No. 1’s ability to penetrate the lane and put up potentially his third-straight 30-point game in Maui (he needs 35 for 100 total in Maui this week!)He’s a NBA player in a college setting, and I get to watch him play on my team. That’s fun as hell.Today’s poll: Which player do you most enjoy watching?— Pistols Firing (@pistolsguys) November 22, 2016 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

The Newest CFB Playoff Rankings Mean The Big 12 Is Finished

first_imgIt’s over.The Big 12’s slim CFB Playoff hopes have ended as its two best teams were ranked Nos. 9 and 10 in the newest CFB Playoff rankings. OU dropped one slot to No. 9. OSU stayed put at No. 10. They finished with a combined 15-1 record against other Big 12 teams, and neither has a shot at making it into the four-team playoff even with a win on Saturday. Why?Here’s why.Fifth Rankings: The #CFBPlayoff Selection Committee Top 25 for games played through November 26. pic.twitter.com/tSlBNBS48K— College Football Playoff (@CFBPlayoff) November 30, 2016 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Even if Clemson, Alabama and Washington all lose (improbable), there are other teams already ahead of OSU and OU that will fill the playoff spots. Teams that play games against teams in the top eight that would undoubtedly keep them clear of the Bedlam champ.In fact, let’s say that very scenario above plays out on Saturday. Let’s say Florida, Virginia Tech and Colorado all win their conference titles.Alabama would still be in. Ohio State would be in. The Big 10 champion (Wisconsin or Penn State) would be in as both are ranked ahead of OU and OSU currently and play each other. And Michigan or Colorado would be in if Colorado beats Washington (Michigan beat Colorado earlier in the year so good luck with that, committee).The problem for OSU and OU is Colorado. It is ranked ahead of both of them currently and would have beaten No. 4 Washington and won the Pac-12 title. The Cowboys and Sooners cannot surpass that. OU had a chance if it was ranked ahead of CU this week because it could have feasibly stayed ahead with a huge (yuuuuuuge) Bedlam win. But not now.So Bedlam will only be for Bedlam and the Big 12 title and a Sugar Bowl berth. A lot, certainly, but not what it could be if there was a clearer path into the CFB Playoff. That’s fine with me, and it’s fine with Mike Gundy. But in the big picture, it’s a bummer of a way to decide a postseason tournament.Also, I saw this on the playoff and I thought it was great.The committee is incentivizing losing a division game. They’re incentivizing NOT winning the conference. It’s bad for college football.— KilroyFSU (@KilroyFSU) November 30, 2016center_img Assuming now the plausible field’s down to seven. Pecking order:1. Bama2. Clemson3. U-Dub4. Ohio St5. B1G champ6. Michigan7. Colorado— Matt Hinton (@MattRHinton) November 30, 2016last_img read more

Bringing the Heat

first_imgTouch Football Australia caught up with Tim Wyld, the State Operations Manager for Touch Football South Australia (TFSA) while he was at the X-Blades National Youth Championships at Port Macquarie.We had a chat with Tim to find out more about Touch Football in South Australia.Touch Football Australia (TFA): How is Touch Football going in South Australia?Tim Wyld (TW): It is getting a lot stronger. We’ve increased our participation over the years, which has been really positive at grassroots level. That’s slowly starting to transition into enhanced elite or high performance at nationals.TFA: How many affiliates and registered players are there?TW: We have 17 affiliates and a lot of them are centrally managed by the office [Touch Football South Australia] and registered players we have just over 9000.TFA: When did Touch Football begin in South Australia?TW: The early 80s. Over the last couple of years it has flowed throughout that 20-year period. But we sort of went backwards for a few years there but we have sort of got on the right track now and it is really good, it is growing again.TFA: What kind of challenges have there been to establish the sport in South Australia?TW: I think the whole unitary model challenge sort of shake things up a bit. It was a time of uncertainty at the affiliate level. We are always up against it with some of the larger codes, AFL in particular, but recent years we have been getting into the schools system a lot more and that’s where we are seeing our growth come from school-based participation.TFA: To have that system in place, it’s really important isn’t?TW: Absolutely. We have recently signed four more agreements with the school bodies to integrate that participation at that level, so we have more of an influence and we can do TID [Talent Identification] and or get them into a team at grassroots level.TFA: What benefits does Touch Football South Australia get out from competing at the X-Blades National Youth Championships?TW: First and foremost the participation aspects of it. But we are seeing with our girls program, we are not here to make up the numbers. The girls have had a fantastic tournament, taking it to all the top Queensland and New South Wales teams and they continue to do that, and that is the aim. For the boys, they’re probably back a couple of pegs but it’s about improving their game, and slowly but surely getting them up to speed.Make sure you stay up to date with these websites for all the X-Blades National Youth Championships action: X-Blades National Youth Championships – www.soo.mytouchfooty.comTouch Football Australia – www.austouch.com.auTouch Football Australia’s YouTube channel – www.youtube.com/touchfootballausTwitter: www.twitter.com/touchfootyausFacebook: www.facebook.com/touchfootballaustralia Related LinksBringing the Heatlast_img read more

10 months agoTottenham boss Pochettino proud to reach another Cup semifinal

first_imgAbout the authorPaul VegasShare the loveHave your say Tottenham boss Pochettino proud to reach another Cup semifinalby Paul Vegas10 months agoSend to a friendShare the loveTottenham boss Mauricio Pochettino is proud to have led the club into another Cup semifinal.Spurs will meet Chelsea in the final four of the Carabao Cup after victory over Arsenal last night.Pochettino said, “It’s an important thing to be in the semi-final. It’s our fifth season and (we’ve been in) four semi-finals. “Remember, we played the final against Chelsea (League Cup, 2015), another semi-final against Chelsea at Wembley in the FA Cup (2017) and Manchester United in the FA Cup (2018). We are close. “The effort is massive and the most important thing is to be there, competing and trying and one day maybe we will get the reward we deserve.” last_img read more

Cardale Jones Addresses “Fans” Who Were Trashing Him On Twitter

first_imgCardale Jones pumping up the crowd before the game.Cardale JonesOhio State quarterback Cardale Jones hasn’t played up to his potential this season, and many Buckeyes fans have been vocal about their desire for head coach Urban Meyer to make a change at the position. Unfortunately, far too many are expressing their opinions the wrong way.Following Ohio State’s narrow victory over Indiana this past Saturday night, Jones celebrated the team’s win on Twitter. Some of the responses he got were beyond offensive. Tuesday, he addressed the “fans” who decided to trash him online. He clarified that they’re “haters”, not fans.@CJ12_ I’m sorry for all of the idiotic responses you get from so called “fans”— Chad Proud (@cproud13) October 6, 2015 RT: *haters https://t.co/H6bcaErCe5— Cardale Jones (@CJ12_) October 6, 2015 Rome wasn’t built in a day— Cardale Jones (@CJ12_) October 6, 2015 Jones will get another chance to silence the haters Saturday against Maryland.last_img read more

Jamaica to Host ECPA Energy Summit in 2019

first_img Extending appreciation to President of Chile, Michelle Bachelet and the Minister of Energy, Hon. Andres Rebelledo and his team, in partnership with the OAS, for guiding ECPA over the past two years, she noted that Chile has handed Jamaica the baton with a running start. She expressed confidence that Jamaica will also provide strong leadership. Ambassador to the United States and Permanent Representative to the Organization of American States (OAS), Her Excellency Audrey Marks, made the announcement as she addressed the opening plenary of the 3rd Ministerial Meeting of ECPA, at Viña del Mar, just outside Santiago, Chile, on September 7. Jamaica is to host the 5th Ministerial Meeting of the Energy and Climate Partnership of the Americas (ECPA), scheduled to be held in 2019. Story Highlights Jamaica is to host the 5th Ministerial Meeting of the Energy and Climate Partnership of the Americas (ECPA), scheduled to be held in 2019.Ambassador to the United States and Permanent Representative to the Organization of American States (OAS), Her Excellency Audrey Marks, made the announcement as she addressed the opening plenary of the 3rd Ministerial Meeting of ECPA, at Viña del Mar, just outside Santiago, Chile, on September 7.The Ambassador spoke of the continued commitment of the Government towards energy diversification and access, and reduced cost to the population.She said Jamaica looks forward to the next two years of leading the work of the ECPA in partnership with the team at the Development Secretariat of the OAS.“The region is rich in natural resources and we will seek to optimize this potential through various activities that will make the Americas a leader in the new energy paradigm,” the Ambassador said.Extending appreciation to President of Chile, Michelle Bachelet and the Minister of Energy, Hon. Andres Rebelledo and his team, in partnership with the OAS, for guiding ECPA over the past two years, she noted that Chile has handed Jamaica the baton with a running start. She expressed confidence that Jamaica will also provide strong leadership.“I am very heartened by the expressions of support from the partners of this initiative at the United States Department of Energy and Department of State as well as the Inter-American Development Bank (IDB) and World Bank delegations,” the Ambassador said.Also addressing the meeting were President Bachelet and the Secretary General of the OAS, Ambassador Luis Almagro.President Bachelet highlighted the necessity of energy access and her country’s commitment towards more sustainable energy, and supporting the guiding principles and Action Plan of the ECPA.During the opening ceremony, representatives from several countries made presentations in support of the seven pillars of the ECPA.The seven pillars include: promoting renewable energy; improving energy efficiency; making more efficient use of fossil fuels; creating energy infrastructure; reducing energy poverty; promoting regional energy integration; and developing energy research and innovation.Its Mission is to promote regional energy cooperation through different strategies and actions to achieve a cleaner, safer, efficient, modern and fair energy deployment, while the Vision is one of shared leadership in the implementation of energy initiatives and the exchange of experiences within the countries of the Americas, in support of energy development objectives.The ECPA is supported by a Technical Coordination Unit led by the Department of Sustainable Development of the OAS.last_img read more

Five things to watch for in the Canadian business world in the

first_imgTORONTO – Five things to watch for in the Canadian business world in the coming week:One, two, three, four, I declare a trade warCanada’s $16.6-billion worth of retaliatory tariffs take effect Sunday on dozens of U.S. products — from strawberry jam to screws and nails — making good on threats of a tariff war after the U.S. implemented levies on Canada’s steel and aluminum. Investors are watching for Trump’s next move while consumers are watching whether U.S. suppliers raise prices.Passenger rightsThe Canadian Transportation Agency holds a public consultation on air passenger protection in Ottawa on Wednesday. The event is part of a larger effort to draft rules and set minimum standards of treatment in order to establish a bill of rights for air travellers, including how best to deal with tarmac delays, bumped seats and lost luggage.The last puzzle pieceStatistics Canada releases the labour force survey for June on Friday. The previous month’s survey showed that the economy lost 7,500 jobs, while the unemployment rate held steady at 5.8 per cent for the fourth consecutive month. It’s the last piece of major economic data for the Bank of Canada to review before its next interest rate announcement mid-month.Carbon conundrumParticipants in Ontario’s cap-and-trade system will be looking to Ontario’s new premier for answers next week. Tuesday will be the first day of business for Premier Doug Ford’s Progressive Conservative government, which has vowed to immediately dismantle cap-and-trade, leaving billions of dollars in carbon credits in limbo.Dog days of summerFinancial markets enter the summer doldrums next week and trading volumes are expected to be low given holidays for both Canadian and U.S. indices on Monday and Wednesday, respectively. Stock markets have had a bumpy ride this year. Toronto’s S&P/TSX Composite Index fell 8.5 per cent from an all-time high at the beginning of the year, only to recover and post a new record high of over 16,400 points in June.last_img read more

CN Rail line reopened after mudslide west of Chetwynd

first_imgCHETWYND, B.C. – CN Rail has reopened its rail line 40 kilometres west of Chetwynd after a mudslide derailed one of its freight trains last week.The mudslide occurred sometime overnight between Thursday and Friday, and pushed the train’s two lead locomotives off the track. No one was injured in the derailment, and the locomotives were not tipped onto their sides, meaning there were no fluids spilled and no damage to the environment.CN spokesperson Kate Fenske said that crews worked through the weekend to clear the mud and debris that had covered the rail line. She added that the rail line between Chetwynd and Prince George has since completely reopened.last_img