Lunar Upsets Challenge Paradigms

first_imgForty years after the last moonwalkers came home, new discoveries about the moon are calling into question what scientists know about our celestial partner.  But is it legitimate for scientists to invoke mystery forces when a favored theory faces falsifying evidence?Shocking physics:  Looking into the crystal balls Apollo astronauts brought back from the moon, namely zircon minerals, geologists at Curtin University decided their data “challenges” the “current paradigm” known as the Late Heavy Bombardment (see 1/09/2012).  PhysOrg reported about “impact-related shock features in lunar zircon, giving scientists a new conceptual framework to explain the history and timing of meteorite impact events in our solar system.”  When a “new conceptual framework” challenges a “current paradigm,” the ripple effects can undermine textbooks and other related theories.  Since theories about the “timing of meteorite impact events” are built on lunar data, this puts theories of the entire history of the solar system at risk.Alternative energy source:  The moon had a long-lasting dynamo.  That statement should floor you if you are a typical planetary scientist.  To see why, read on Space.com why physicists are scrambling to find alternative power, like homeowners frantically searching for a backup generator when the lights just went out.  The data come from crystals in basalt sample #10020 from the moon that, according to the evolutionary view of radiometric dating, is 3.7 billion years old – yet has remnant magnetism.  In their dating scheme, that’s almost a billion years after the formation of the moon.  Any primeval dynamo that could have magnetized the rock should have been long gone by then.  PhysOrg put the surprise in the first sentence: “The moon has this protracted history that’s surprising.  This provides evidence of a fundamentally new way of making a magnetic field in a planet a new power source [sic].”That quote was from Benjamin Weiss, an associate professor of planetary science at MIT, one of the authors of a paper in Science (27 January 2012: Vol. 335 no. 6067 pp. 453-456, doi: 10.1126/science.1215359).  “Such a long-lived lunar dynamo probably required a power source other than thermochemical convection from secular cooling of the lunar interior,” they wrote, referring to the consensus dynamo theory.  “The inferred strong intensity of the lunar paleofield presents a challenge to current dynamo theory.”  What powered it?  “an alternative energy source,” they suggested.  Have they found one?  No.  They tossed out a couple of possibilities at the end of the paper: maybe stirring from precession did it.  Maybe a big meteor walloped the interior into a temporary molten stir.  It hardly seems they considered those options seriously when they ended, “the late, intense paleomagnetic record from 10020 presents a challenge to current dynamo theory.”Ray tracing algorithm:  This story’s not from our moon, but from the asteroid Vesta, where the DAWN spacecraft is undertaking an orbital reconnaissance.  A new photograph displayed on PhysOrg shows a crater with both dark and light rays.  “There is dark and bright material located across Vesta,” the article said, “but it is unusual to have a crater with both bright and dark ejecta rays.”  Although the press release didn’t say so, the darkness of crater rays is usually taken as an indicator of age.  Looking at our moon, planetary scientists assume that crater rays begin bright and darken over time due to “space weathering,” the effect of solar wind particles on lunar dust.  (See, for instance, in the “Geology of the Moon” article on Ask.com, which states: “The impact process excavates high albedo materials that initially gives the crater, ejecta, and ray system a bright appearance. The process of space weathering gradually decreases the albedo of this material such that the rays fade with time.”)  The new Vesta combo crater shows that dark and light rays can originate from the same impact, potentially undermining the ray-dating algorithm.Which moon?  We may not be able to talk about “the moon” in our nighttime sky.  New Scientist just announced that “Hundreds of tiny moons may be orbiting Earth.”  The idea is that wandering asteroids may get captured in Earth orbit from time to time.  The Earth sits in a gravity well, after all, so it’s not surprising that it would pull objects into its tractor beam.  “They orbit at distances between five and 10 times as far from Earth as the moon,” the article said.  “Most stay in orbit less than a year, although some stay much longer. One object in the team’s simulations stayed in orbit for almost 900 years.”  This could provide some water cooler conversation.  When someone talks about “the moon,” you might respond, “To which moon are you referring?”  They’ll think you are Looney Tunes till you explain.  You can even quote Shakespeare; “There are more things in heaven and earth, Horatio, than are dreamt of in your philosophy.”Blue marble:  We end with a breathtaking finale.  The historic Apollo 8 mission in 1968 provided the first human-photographed image of the Earth from a distance.  Subsequent spacecraft have improved on “Earth from space” views over the years.  Now, an Earth-observing spacecraft launched in October, dubbed Suomi NPP, has just released a stunner – a realistic photograph of our “Blue Marble” from 512 miles that is so clear, so beautiful, it deserves to be set to music.  At Space.com you can download it for a screen save in several sizes.  At the Suomi NPP website, you can download the complete highest-resolution image (16.4 mb, 8000 x 8000 pixels) and soar over North and Central America with incredible detail (for starters, check out Lake Mead, Grand Canyon and Lake Powell).  Because the spacecraft flies in a sun-synchronous orbit (see Suomi NPP feature), we can expect more fully-lit images of other faces of our planet as Earth rotates underneath.Look at the Blue Marble photograph and ponder it awhile.  Think about the proud little creatures running around down there who pretend they can understand the cosmos.(Visited 28 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Ohio Ag Weather and Forecast — November 20, 2017

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Ryan Martin 11-20-17We can expect mostly dry weather for the next week or so, but temperatures still look like they will be all over the place. We have a few concerns about a frontal passage tomorrow night into Wednesday, but other than that, we may be able to make it all the way into next week before we see our next significant chance of precipitation. Cold air blasted into the state yesterday behind our very wet Saturday-Sunday morning system. That cold air remains here as we start the day today, but changes are afoot. We start to see a shift in winds later this afternoon, with strong southwest winds likely from tonight through tomorrow. Those winds will take temps to above normal levels tomorrow. Sunshine should be a big player today and tomorrow, although with a potential rapid temperature rise, we could see fog in spots tomorrow morning.A cold front moves through tomorrow night after midnight through early Wednesday. There is no precipitation threat to the west, but we feel that we need to leave the door open to some light action in north central and northeast OH from midnight tomorrow night to 8 AM Wednesday morning. Spits, sprinkles or light snow flakes is all we are concerned about at this time, with no more than a few hundredths of an inch to .1” of liquid available as the front passes. But…its enough we do not want to go through this forecast without mentioning. A large part of the state sees nothing. The bigger story will probably be the dramatic fall off in temps again, with Wednesday and Thanksgiving Day Thursday ending up below normal. Winds shift back to the NW, aiding the cool down.The roller coaster decides to go back up hill from late Thursday night through the rest of the week and weekend. Temperatures climb for Friday with strong southwest winds returning to the region. We should see above normal highs for Friday and Saturday statewide. Again, we go through these temp changes with no precipitation.A front still looks to move in for this coming Sunday. However, moisture availability does not look to be as impressive this morning. In fact, this front for Sunday may end up looking more like our front for tomorrow night – a wind shift bringing colder air, but not much else. For now, we will leave a chance for minor spits and sprinkles, but want Mother Nature to prove there is more with the system before going more than that. Either way, we go colder again for the finish of the weekend and start of next week.The next good threat of precipitation develops at midweek next week. On Wednesday, the 29th, we see nice moisture moving in from the west. Temps are going to be near normal, and should be warm enough to bring mostly rain. We may see a bit of wet snow early in the morning in north central and northeast Indiana if moisture arrives while we are still near our morning lows. However, we really are looking for .2”-.6” of rain over 80% of the state. This front should move through relatively quickly.For the extended 11-16 day forecast window, we have a strong storm complex still on the way for early December…looking for arrival late the 1st and lingering through the 3rd. This system has moisture potential of .25”-.1” with coverage at 100% of the state. Warm air should be in for most of the event, but we won’t rule out action ending as wet snow, because cold air looks formidable on the backside of the front. We follow that with a dry upper level high pressure dome holding over the state through the 6th, keeping cold air in over the region.last_img read more

Providing Outdoor Combustion Air for a Wood Stove

first_imgHow to Provide Makeup Air for a Wood StoveShould Green Homes Burn Wood?All About Wood StovesWood Stoves: Safety FirstHeating With Wood Safely and Efficiently Are Masonry Heaters a Good Match for Superinsulated Houses?Vermont House Uses Only Half a Cord of Firewood When it comes to thermal efficiency, chimneys have lots of problems. They are huge thermal bridges (especially if they are on the outside of the house like mine is); they are hard to air seal; and most wood stoves are atmospherically vented. This means that the air that the wood stove uses for combustion comes from the room it is sitting in. A tight home’s wood stove needs to breathe from somewhereWe then need to figure out where to get this fresh air from. A friend of mine suggested that there are plenty of people who run the fresh air duct up the chimney and pull the air supply down from the top of the chimney. I could use this approach, because my chimney has two flues, one of which I’m not using for heating. I could just break through to the other flue and pull air from there.The only problem with this scenario is the stack effect. Hot air rises. The warming of the chimney shaft next to the fresh air channel could cause an updraft that could make the “draw” of the fresh air difficult, which could decrease the efficiency of the wood fire.My next idea was to just cut a hole in the back of the chimney and run a pipe through the chimney directly out to the outside. (I planned to install the wood stove as a fireplace insert.) This approach would give us a short horizontal duct with access to fresh air. A short run decreases the resistance caused by the inside surface of the pipe and the horizontal run would eliminate possible problems from the stack effect.As I said before, one problem with outside chimneys are that they are horrible thermal bridges. To help cut down on these losses, I had 6 inches of rigid rock wool board put on the outside of the chimney. To learn exactly how I did this, you’ll need to check out my blog. The rock wool gives me about an R-24 and means that I had an additional 6 inches plus to get through after I was through the bricks of the chimney.To ensure that all of the work would be covered by my homeowner’s insurance, I hired a professional chimney company named Brickliners to do the installation.They came and made a hole in the back of the chimney, and drilled a small hole through the Roxul. I widened this hole to allow for the 3-inch stainless-steel duct to come through. Getting the duct to come through the hole was no problem once the hole was big enough. We hit our airtightness targetAfter the siding was installed and the new stove was in place, we performed a blower-door test and found that we had hit the 2.0 ach50 target. We also found that the chimney workers had failed to seal two important seams in the chimney baffle plate. We invited them to come back and they fixed the problem. I still have to do another blower-door test to see what kind of change that made.I’ve used the stove a few times — more to try it out than because I needed to for heating the house. It worked fine. It will be putting out way too many Btu/h for the house. I’ll be using less energy over all.For more information about my retrofit please visit my blog. RELATED ARTICLES In November 2012, I started on a deep energy retrofit of my 1976 raised ranch in northwestern Vermont, in the shadow of Mount Mansfield. As a Passive House consultant, I wanted to make my leaky (8.25 ach50) house with fiberglass-filled 2×4 walls and a tuck-under garage much more energy-efficient.My hopes to make the renovation hit the EnerPHit standard (a standard for Passivhaus retrofits) were dashed because of some of the basic realities of my house. The orientation was all wrong, and I had already replaced my home’s old single-pane windows with what I was told by my contractor were the best windows on the U.S. market — namely Andersen super-low-e double-hung sash windows, not the Passivhaus windows I would have chosen had I known better at the time. Ugh!The inability of the house to hit the EnerPHit numbers didn’t deter me from superinsulating the house and getting as close to Passivhaus goals as I could. In the end I decided to remove the existing vinyl siding and wrap the whole house in 6 inches of repurposed (used) rigid polyisocyanurate insulation above grade. Below grade, I installed 6 inches of EPS on the outside and 2 inches of EPS on the inside.There were lots of little improvements I made in addition to these changes; I’ve written about how I managed these improvements in a blog I have been keeping on the retrofit. Today I’d like to share details about the decisions I made concerning my wood stove.center_img A chimney is a thermal bridgeWood is a very common heating fuel in Vermont. More than 50% of Vermonters use wood as part of their heating fuel mix. Wood is plentiful and cheap. It’s even free if you have land to get it from, and most of us in my neck of the woods do. So we will be keeping the chimney and the wood stove. Air sealing detailsChimneys are difficult to air seal. If you are installing the type of wood stove that is designed to fit in an existing fireplace, you have a big hole just above the insert area up into the flue. At my house there was now also a hole at the back of the chimney to bring in fresh air. Both of these holes needed to be air sealed.To air seal the bottom of the fireplace flue I made a baffle, which is just a piece of sheet metal cut to the shape of the chimney flue just above where the wood stove sits. This needed to be screwed into place and caulked. Again, I left this job to the professionals. I could have done the work, but I would rather that their liability insurance cover the work, not mine.The fresh-air duct going out the back of the chimney was a bit different. I first needed to fill the space between the duct and the walls of the hole. I filled this with leftover Roxul insulation that I had lying around.The black membrane you see in many of the accompanying photos is Mento 1000. This is a special European membrane that has a variable vapor-permeance rating. When the relative humidity is low, it has a perm rating of 4. When the relative humidity is high, which might happen if moisture gets into the wall, it has a perm rating of 34.This variable permeance allows any moisture in the wall to migrate out of the wall while still preventing vapor and bulk water from entering the wall. Compared to Tyvek or Typar, Mento 1000 is expensive. But unlike Tyvek or Typar, it is a “smart” vapor retarder.Since I had worked so hard to get the airtightness of the house down from 8.25 ach50 (that was the air leakage rate shown by the blower door test that was performed before the renovation began) to 2.0 ach50, I needed to make sure that any penetration through the air barrier was properly sealed.Fortunately, there are some great products available for this purpose. I used Tescon tape, which has an acrylic-based adhesive. This acrylic actually penetrates the top molecules of the substrate it is being applied to and cures there to become one with the substrate material. This means that the adhesive doesn’t dry out like other tapes. The bond actually becomes stronger over time. These tapes have a 60-year guarantee!I used this tape in conjunction with a silicone gasket which I got from 475 High Performance Building Supply in Brooklyn, New York. They also supplied the membrane and the tapes I used for this project. The photos below show how I sealed the gaps around the outdoor air duct.Once the duct was properly sealed, I needed to add a piece of 3/4-inch plywood to make the plane of the PVC plate flush with the plane of the siding. The plywood has the same thickness as the strapping. To burn or not to burn wood?Wood stoves are great. OK, maybe they aren’t great. The efficiency sucks (usually less than 75% for older models), but the fuel is cheap, readily available, and renewable. I’m not saying that burning wood doesn’t produce CO2 and CO and NOx and SO2, but it is a way to heat your house that is very popular here in Vermont.The cheap part is also part of fuel independence. I can go out into the woods around my house and cut down enough wood to keep my house warm for a whole season. Just saw, split, stack, and use.For a Passivhaus, a wood stove is in most instances a deal-breaker. For starters, a wood stove usually has a rated output that is way more than any Passivhaus can use. A 55,000 Btu/h stove in a house with a 7,000 Btu/h load is just overkill.Secondly, most wood stove installations introduce air-sealing problems that make it hard to get a home’s airtightness down to 0.6 ach50.My old Pendelton Avalon wood stove dates back to the 1990s. I bought it from the fellow I bought the house from. It is a good little stove with lots of years of use still in it. My wife and kids love the fire and it gives off 55,000 Btu/h when it is running hot. It is also an atmospheric combustion stove.An atmospherically vented stove (one which gets its combustion air from the room where the stove is located) is fine if your house is leaky, but becomes a problem when your house is tight. If your house is tight, you need to bring in outdoor air for the combustion process.I thought that my wood stove had the ability to be outfitted with a duct to bring outside air into the house, but upon further investigation I found this wasn’t so. I ended up buying a new Hearthstone wood stove with a larger firebox (and with a ten-hour burn time instead of six hours) and the ability to add the sealed combustion fresh air duct I needed.If you are going to do this type of retrofit on your wood stove and chimney, make sure that your wood stove can be outfitted with the outdoor air supply first! Chris West has a background in mechanical engineering and lived in the Netherlands for ten years during the 2000s. There he learned about advances in building science; he brought this knowledge back with him when he moved back to the U.S. in 2010. He is a Certified Passive House Consultant and is currently president of the Passive House Alliance of Vermont, husband and father of two wonderful children who love living in the wilds of Vermont.last_img read more

Apartment Owner Makes Unusually Big Push for Solar

first_imgAt Home Apartments is betting that the timing is right for a major investment in photovoltaic (PV) systems for buildings it owns in the Twin Cities area of Minnesota. A 148-kilowatt PV array was recently installed at one of those buildings, the CityVue Apartments in Eagan.The solar panels, installed by Innovative Power Systems, cover the roof of a parking lot next to the 11-story, 113-unit building, Midwestern Energy News reports. They PV panels part of an expansive renewable energy plan calling for the investment of $1.6 million for 526 kW of solar electric capacity this year alone.“We thought we could make a meaningful contribution so that when we add (solar) to our marketing platform it’s not just paying lip service to being green,” said Alan Spaulding, a partner in At Home Apartments. “Additionally, in my view, there’s a perfect storm. The cost per kilowatt has come down. There are good public subsidies for it.”In fact, Spaulding adds, there’s really no downside to adding solar. Interest rates are low (in the mid-3% range), and the solar arrays increase the value of the properties while lowering operating costs.Eric Pasi of Innovative Power Systems said that his firm has installed solar panels for a handful of other apartment owners, but the practice isn’t common.“You don’t see a ton of multifamily buildings doing solar,” he said. “They [At Home Apartments] are doing more than what we’re seeing from other apartment complex owners.”Apartment building roofs aren’t big enough to accommodate arrays much larger than 40 kW, Spaulding said. Garage roofs, with an absence of obstructions such as plumbing stacks and AC equipment, can handle much larger installations.last_img read more

London Olympics: Devendro’s loss shows his lack of experience against opponents like Barnes

first_imgDevendro Singh’s dreams of winning an Olympic medal came to an agonising end as he lost 18-23 to Ireland’s Paddy Barnes in a bristling light flyweight quarterfinal on Wednesday night.With it, the Indian boxing campaign came to an earlier end than they would have liked. For a boxer who had earned an RSC verdict in the first round against Bayron Molina of Honduras and a 16-11 victory of 2008 finalist Serdamba Purevdorj of Mongolia, Devendro Singh had the potential to get past the Irishman and get among the medals.But Barnes fought smart by combining aggression and sensible defence to cause India to groan in disappointment.The Excel arena throbbed with life and the huge number of Irish supporters armed with their national flags watched the Indian start in an attacking manner.However, the 25-year-old Barnes drew on his experience of winning the 2008 Olympic bronze as well as the European and the Commonwealth Games titles in 2010 to deny Devendro more scoring opportunities than he got.With a never-say-die approach, the pocket-sized dynamo from Manipur negated the two-point lead that Barnes picked up in the first round but was unable to bridge the gap caused by his conceding far too many in the second round when he was penalised for ‘head-butting’ his opponent.The round scores read 7-5, 10-5 and 6-8 reflected Barnes’ superior footwork, defence and overall ringcraft.You have to put it down to his lack of experience of fighting in blue riband competitions that led Devendro Singh to raise his head in a reflex action when Barnes clinched him after landing a series of scoring blows.advertisementThe American referee David Llaurado was quick to stop the bout and penalise the 20-year-old Indian for head butting.It must be said though that the manner in which Devendro Singh fought back despite trailing 10-17 after two rounds was commendable. It showcased his mental fortitude.It was not as if he was flailing his gloved fists aimlessly but there was a method that he followed. It led to Barnes clinching the Indian and earning the wrath of the referee.The win gave Barnes another shot at China’s Zou Shiming, the defending champion. Barnes lost to the Chinese top-seed in the 2007 World Championship and the 2008 Olympic Games. And the result left Devendro with something to ponder about.With greater experience and maturity, the boxer from Army Sports Institute can emerge as one of India’s top boxers in the coming years.India derived much joy in seven men qualifying for the boxing competition at the Games this time but barring middleweight boxer Vijender Singh and Devendro Singh who were one bout away from winning a medal, none of them was able to make it to the quarterfinals.It was not the best end for national coach GS Sandhu’s career as India’s chief coach.”Devendro was unlucky,” said Brig Muralidharan Raja after the bout. “I am sure the experience he has garnered will hold him in good stead,” added Raja.last_img read more

How to Setup and Promote Your First Marketing Webinar

first_imgYou do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist – and here we are to provide it. To unveil all the steps and tips and tricks we’ve learned along the way hosting hundreds of marketing webinars over the last 4 years. First we’ll start with the basics of how to host your first webinar. For the advanced webinar hosts out there, stay tuned for a future post on more advanced tips.Download Now: Free Webinar Planning KitHow to Host Your First Webinar – Part 1: Before the Webinar Stage 1: Prepare 8 weeks before the webinar Choose a Topic – Think about your customers’ problems and questions. These are the same ideas you may brainstorm for blog posts. Choose a Speaker – Choose a presenter who can be a face of the company, someone with expertise and experience presenting (or make sure they practice). Consider also acting as a moderator to handle Q&A and make the webinar more interesting for listeners. Choose a Date – No one date/time works for every company. Think about your target audience’s time zones and choose a time you think will work for them. For example, for webinars for US attendees choose afternoon eastern time / morning pacific time. Choose a Webinar System – For a typical webinar, you likely won’t find a better value than GotoWebinar . It’s inexpensive and easy-to-use and they even have a 30-day free trial so you can test it out for free for your first webinar.GotoWebinar Functionality Overview Broadcast type: Share desktop Audio options: Phone and internet VOIP Interactivity: Polls, Q&A via chat Recording: Records screen and audio, saves WMV file to computer Reporting: View attendee login details, Q&A and poll response details Number of attendees supported: 1,000 Originally published Mar 24, 2011 12:30:00 PM, updated October 14 2019 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Webinars Book Your Team – Make sure to get on the calendar of your selected speakers and moderators. Also, reserve a conference room or other quiet room for your event, including 1 hour before your scheduled start time and 30 minutes after the scheduled end. Your room will need, among other things (to be discussed in my next post), a phone and internet connection. 4 weeks before the webinar Create You Webinar Slide Deck – Start with an outline and formulate an agenda. Be sure to use images – you don’t want people to just sit there reading your slides instead of listening to what you have to say. Then make sure to practice your presentation and gauge the right length for the time allotted. Budget time for Q&A as well! You may also want to have pre-webinar slides at the beginning to show while attendees arrive. ( Learn some really advanced presentation tips here. ) Create Your Registration Landing Page – This will allow you to collect registrants as leads for future follow up and set them up to get reminder and follow up emails if you integrate your landing page with a system like GotoWebinar. Be sure to follow the usual landing page best practices . Set Up Your Event with Your Webinar System – The process will be different for whichever system you use; GotoWebinar has a wizard that lets you set up your event. Set up includes scheduling your event, designating presenters who will get a special login to broadcast their audio and screens, and setting up reminder and follow up emails to automatically go to attendees. Practice, Practice, Practice – Practice both your presentation to get comfortable with delivering the content and also the technology to make sure you know how to launch the event. Stage 2: Promote   2 weeks before the webinar Promote via Social Media – Let your social media following know about your webinar. Post an update to Twitter, Facebook, LinkedIn, or any other social media site where you are active. Promote to Your Email List – Send a webinar invitation to your house email list or an appropriate segment of your leads and customers. Promote on Your Website/Blog – Add a call to action to your webinar landing page in prominent places on your website, like your homepage. Write a blog article or two relevant to the webinar topic and include a call to action to register for the webinar to learn more. Promote via Free Webinar Listing Sites – There are a number of free sites that let you list webinars, like webinarlistings.com and webinarhero.com . You can also find relevant industry community sites where you can post links to virtual events and webinars. 24 hours before the webinar Remind Your Registrants – Some people will register for your event far in advance and forget that it’s approaching. Be sure to remind them – you can set up a reminder email to send from a system like GotoWebinar – as you near the event, particularly 24 hours before.Now watch the registrants roll in! Up Next: What to Do on the Day of the Webinar last_img read more

How to Measure and Analyze Your Facebook Presence

first_img While these metrics aren’t ones that can be tracked using Facebook Insights, they’re definitely important ones to monitor. Facebook engagement and interaction are important, but you should also be using tools like HubSpot Topics: Also in the Page Overview is a snapshot of some engagement data that shows how much post feedback (i.e. Likes and comments on your Page) it has received in a given period of time. Look at the spike in Likes and comments, and determine which marketing activity occurred at the same time and could have contributed to this engagement boost. Plan more of the marketing tactics that cause spikes in Facebook fan engagement. Facebook Interactions Metrics The following blog post is an adapted excerpt from HubSpot’s new ebook, ” Measuring results is a key part of any marketing strategy, and Facebook is no different. It’s important to realize that Facebook provides its own analytics data for every business Page created on its platform. This data, called Facebook Insights, provides Facebook Page administrators with analytics data about Page visits and engagement. The following is a list of metrics you should regularly track to measure and analyze your Facebook business Page. User Demographic and Activity Metrics In the “Page Overview” section of Insights, you can take a quick look at how many new Likes your page has received as well as the number of your Page’s fans who are actively engaging with your content. Because of Facebook’s EdgeRank (Facebook algorithm for deciding what gets shown in users’ news feeds), this engagement level factors into your content’s ability to spread across Facebook. A key metric to note here is the percent change of active users. Increasing your number of active users can help Use the free data Facebook provides in Insights as well as data on traffic, leads, and customers to make smarter and informed business choices and to A deeper dive into the “Interactions” tab of Facebook Insights allows you to view another meaningful piece of data: unsubscribes. Just as you looked at spikes of engagement to determine causes of that positive behavior, you should also examine spikes in Facebook Page unsubscribes. You have worked hard to generate fans, now take the time to keep them around! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack drive traffic and leads to your business here . In addition, this tab offers specific data on individual posts in terms of impressions and feedback. Use this information to determine which type of content is resonating with your audience. This section of the Insights report also breaks down activity on a given Page by its individual tabs’ page views. Use this data to understand which tabs on your Page are generating the most views, and optimize Pages that aren’t generating much traffic. Also provided is a list of a Page’s top referring websites to help you understand where traffic to your Page is coming from.center_img Originally published Aug 9, 2011 9:00:00 AM, updated October 20 2016 Note: All tabs within Facebook Insights allow you to analyze activity on your Page for specific time frames by applying various date ranges to the data provided. ! maximize the results of your Facebook marketing efforts ” for 2011. Get your free copy or Google Analytics to measure the traffic, leads, and customers you’re driving from Facebook. If you’re not generating leads and customers from Facebook, you might consider altering your strategy. Page Overview Metrics Traffic, Leads, and Customers How to Use Facebook for Business: An Introductory Guide What else do you suggest businesses measure to analyze the effectiveness of their Facebook presence? Under Facebook Insights’ “Users” tab, marketers can obtain more granular information about the activity and demographics of their Page visitors, such as gender, age, location, and language. Facebook Marketing Data . Marketing Analyticslast_img read more

Inbound Marketing Defined in 140 Characters

first_imgMy job is inbound marketing.But what does that mean? What exactly is inbound marketing? And when push comes to shove, how do you define it in black and white?Well, like a typical inbound marketer, I decided to ask Twitter. The question I posed was, “Can anyone explain or define “inbound marketing” in a tweet? Go.” And then I cc’d a bunch of important people with lots of Twitter followers so people would actually read it.Here’s what people had to say. And I’ll add the way I define inbound marketing at the end of the post — I hope you will, too.What Is Inbound Marketing? 10 Good Definitions in Fewer Than 140 Characters1) Via @TheRealSunjay, a former HubSpotter, Grouponer, and current employee of Kitchensurfing.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Get found, Convert and Analyze via thought leadership demonstration— Sunjay Agtey (@TheRealSunjay) August 6, 20132) Via @Mallikarjunan, a current HubSpotter and author of How to Sell Better Than Amazon.@TheRealSunjay @Corey_bos @HubSpot @Impactbnd @kuno @kippbodnar @mvolpe create valuable, enjoyable experiences instead of interrupting them.— Sam Mallikarjunan (@Mallikarjunan) August 6, 20133) Via @ranjanxroy, co-founder of Informerly and recent guest blogger on this very blog!@Corey_bos @hubspot @mallikarjunan @impactbnd @kuno @kippbodnar @mvolpe “Marketing that doesn’t suck”— Ranjan Roy (@ranjanxroy) August 6, 20134) Via @ObinnaOsobalu, strategist and inbound marketer at TodayBusiness SocialMedia.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Bring/add value to a conversation/topic that ‘pulls’ consumers.— Obinna O’sobalu (@ObinnaOsobalu) August 6, 20135) Via @Susanna_Larosa, social media professional.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Create engaging content -> make it easy to find –> engage!— Susanna LaRosa (@Susanna_Larosa) August 6, 20136) Via @MyNameIsB2BM, blogger and online marketing enthusiast.Attract with content, persuade with expertise and get hired. :)@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe— Oliver Fedtke (@MyNameIsB2BM) August 6, 20137) Via @TheBostonChow, photographer, writer, and surprisingly, also a southern puppy. True story.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe know your people, help your people, and make your people happy—  TheBostonChow (@TheBostonChow) August 6, 20138) Via @pmbaintx, an internet marketing professional.@Corey_bos; @HubSpot; ; @Impactbnd; “Meeting prospects WHEN they want, WHERE they want, w/ WHAT they want.” BOOM.— Paul Bain (@pmbaintx) August 7, 20139) Via @scottnelle, web developer and musician.@Corey_bos Make things that make people want to work with you.— Scott Nellé (@scottnelle) August 6, 201310) Via @mvolpe, HubSpot CMO and guy who has written and spoken about inbound marketing since before it was cool.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar Marketing by attracting, not interrupting.— Mike Volpe (@mvolpe) August 6, 2013How I Define Inbound MarketingIf I have to define inbound marketing in only 140 characters — and I think succinct definitions are a worthwhile goal — here’s what I got for ya:Inbound marketing is the discipline of efficiently turning strangers into people that want to — and should — do business with you.What do you think? Good? Bad? So-so? There’s a much more descriptive definition of inbound marketing here, if you’d like something succinct yet comprehensive (aka greater than 140 characters, but not so long you fall asleep at the keyboard). Or if all else fails, just listen to my boss.What do you think? What’s your definition of inbound marketing? Try to keep it to fewer than 140 characters … even though the comments section won’t cut you off.Image credit: Billy Rowlinson Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 7, 2013 2:00:00 PM, updated February 01 2017 Topics:last_img read more

How SEO’s Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week

first_img Originally published Oct 27, 2013 8:00:00 AM, updated February 01 2017 SEO and Content Marketing Topics: It’s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?). Fear not, marketers — we’ve got you covered.Below, you’ll find comprehensive-yet-concise tips on how to accomplish a number of inbound undertakings via some of the posts featured on Inbound Hub this past week. You’ll also get some insights regarding just what exactly the future holds for SEO, and what the heck is going on over at Google.So take a break from putting together your Walter White or Miley Cyrus Halloween costume (seriously — everyone’s going to be them this year, so you may wanna come up a backup plan) and absorb all of the advice and observations we’ve published in the last seven days.The Future of SEO and What it Means for Inbound Marketing [SlideShare]No, this isn’t fake forecasting like Conan does from time to time. With some expert analysis, we delved into just how much SEO has shifted in the last decade (and even the past few years) and predicted what will change in the world of search — from mobile, to social, to context. In addition to this thorough post, we also have a SlideShare detailing what’s to come for SEO and inbound.How to Generate Click-to-Tweet Links for Your Content [Quick Tip]Posting great content just isn’t enough these days — you’ve gotta know how to get people to share your content. A simple way to do this? Add click-to-tweet links right next to your copy. So, the next time you develop a post filled with useful stats or quotes you want the Twitterverse to share, plop some of these buttons next to them and you could see social sharing of your content boom.The Complete Checklist for Creating Compelling Calls-to-ActionComing up with distinct, awesome-looking calls-to-action that’ll entice readers to click isn’t the easiest of tasks — that is, of course, unless you know the vital elements that make great CTAs. Take a glance at this easy-to-follow list of the major components successful CTAs have and you’ll realize just how easy it is to start generating some of your own.4 Essential Best Practices to Successfully Prospect Inbound LeadsFrom our own Mark Roberge comes a post salespeople would be wise to read. When it comes to prospecting, Mark knows a thing or two. To get a glimpse into what he considers the best practices for working with leads and moving them through the sales cycle, check out his latest post featured in our Sales section. (Hint: Making old-school cold calls and elevator pitches aren’t moves he advises).How to Hack Google Plus for SEO ValueAh, Google+: the other social network — or is it? Marketers everywhere are starting to view it as much more than just a bonus social platform to post their content to and engage with their audiences. It’s actually become quite the substantial source for leads for many agencies and companies, and it continues to grow and evolve by the day. Check out our post on Inbound Insiders that relays how you can garner some SEO value from the site.Seth Godin Says Google Has Officially Jumped the SharkSpeaking of Google, the company continues to make noise with changes galore. After announcing it will start using users’ photos and information in ads, The Google is now shaking up another aspect of its ad game by testing out some (rather obscenely large) banner ads. Dan Lyons talks about the move and what’s going on with the search engine conglomerate lately in his Up and to the Right section.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!Image credit: Kheoh Yee Wei Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week

first_img Originally published Feb 9, 2014 8:00:00 AM, updated February 01 2017 Topics: Pinterest Marketing Here’s a question: How do you become a better inbound marketer?  Well, for starters, there’s experience. By showing up everyday, putting in the work, and learning from those around you, you’ll naturally get better at what you do. Practice, after all, makes perfect.But for those marketers who have a healthy obsession with self-improvement and want to become inbound marketing experts, there’s a lot you can do to fast-track your progress. From checking out the best content on the web for inspiration, to leveraging tools that make you more efficient, to reading up on advice from industry experts, there are quite a few educational resources online that can help you become a better marketer.Not sure where you can find those resources? Just scroll down and you’ll find plenty featured on Inbound Hub this past week.20 Browser Bookmarks Every Marketer Should Install [SlideShare]Looking for some online inspiration for your marketing? You could do a simple search for what you’re interested in. You could also find some good stuff on Twitter, LinkedIn, Facebook, and the like. Or, you could simply check out these awesome marketing articles, tools, and other resources that we’ve collected and neatly packaged for you. Go ahead and bookmark ’em — you’ll never be at a loss for inspiration.Pinterest FAQs: Answers to 11 Questions You’ve Always Wanted to AskHere’s the thing: If you want to become a master of a particular tool or discipline — including Pinterest — asking questions is indispensable to helping you learn. In this new post, we’ve compiled (and answered) 11 of the most common questions we’ve heard about Pinterest to give you the down-low on best practices for the social platform.How to Brainstorm Content Ideas in a Fast, Easy, Visual WayIf you’re a marketer with 99 problems, there’s a good chance content creation is one of them. And for many marketers, it isn’t actually the writing or creating that’s the problem — it’s figuring out what the heck you should create! In this recent post, we present to you our Content Brainstorming Key: an interactive document that guides you through the content ideation process.How to Write Effective and Engaging Meta DescriptionsThe best part about this post? Its meta description is about writing meta descriptions … how meta! In the post from our Insiders section, we show you how to turn the unceremonious meta description into a compelling call-to-action that convinces searchers to click through to your content.”They Said Email Was Dying”: How BuzzFeed Revived the Email NewsletterWhen thinking of the websites you can look to for marketing advice and inspiration, BuzzFeed probably wouldn’t be the first site you think of. But guess what? When it comes to email newsletters, BuzzFeed is one of the best. Need proof? The site offers 14 different newsletters to cater to different interests, and all of its emails are mobile-optimized. Hit the jump to learn more!How Salesforce Reached $3B in Revenue by Improving Management ProductivityWish your sales organization was a lean, mean, money-making machine? Good news: Elay Cohen, Salesforce.com’s former SVP of sales productivity, has some great advice for you. In his post, featured on Inbound Hub’s Sales section, Elay walks through three key steps to improving management productivity.Check Out This Insane Super Bowl Ad That Hardly Anybody SawI think the moral of this Dan Lyons story — which ran in our Opinion section — is this: No matter how small, local, or niche your business is, you can still make a splash with stellar content. Dan highlights a ridiculously action-packed Super Bowl ad for a personal injury lawyer that only aired in the Savannah, Georgia area. Words can’t really do it justice … but I promise you that “justice” is a major theme in this explosive TV spot.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more