Atlético wins the sprint

first_imgGoals0-1, 45 ‘: Koke, 1-1, 50 ‘: Messi, 2-1, 61 ‘: Griezmann, 2-2, 80 ‘: Morata, 2-3, 85 ‘: belt After an epic semifinal, Atlético de Madrid showed that to resist is to win and qualified for the Super Cup final against Real Madrid after defeating Barcelona 2-3. The Cholo endured a shower of football from the Catalans during much of the game commanded by a huge Messi, but between Oblak, the VAR, the errors behind and the faith of Atlético the mattresses had a decisive final sprint and won their prize against an exhausted Barça.Valverde ended all speculation about the possibility of giving relief in the eleventh Barça holder to play the semifinal of this competition, which already made it clear that he does not like a hair and opted for the ‘Toshack path’, the same always. And between ‘themselves’ and ‘always’ put the epithet they consider. The only concession was to include Umtiti, who had a tachycardia match, in the initial eleven against an Atletico in which he highlighted the inclusion of Savic in the initial eleven. The rest, as planned considering that Koke, did not arrive for 90 minutes.After a few first minutes in which Correa gave Umtiti a very bad life, Barça took control of the game in an absolute way, but he lacked to kill when Atlético was more acclaimed, who trusted everything to the colossal figure of Oblak. The goalkeeper of Atletico avoided Messi’s goal in 22 minutes after combining with Alba, in 40 he made it clear that he knows all the tricks of Griezmann when the French faced him in the one on one and a minute later he cut making the difficult easy a shot at the first touch of Suarez. ChangesKoke (45 ‘, Héctor Herrera), Vitolo (66 ‘, Renan Augusto), Marcos Llorente (71 ‘, Koke), Rakitic (85 ‘, Busquets), Ansu Fati (87 ‘, Frenkie De Jong) Simeone was the first to move piece and his change was providential since Koke, who had entered by Herrera turned the first ball he touched into goal at the end of a play in which Joao raffled off Arturo Vidal with Umtiti absolutely misplaced. It took 20 seconds of the second half and Barça had to row again against the current. Faced with the blow, Valverde pulled from manual, in plan ‘in case of emergency, break the glass’ put Ansu to warm up, but in the interim, Messi took two rebounds against Savic and Koke, very soft, and tied the game with the right five minutes later. Not even Oblak, who was in Zamora mode, came to his shot. The giant mattress did not collapse, which five minutes later frustrated Griezmann’s goal again. The ‘try again’ poster came out again. He was successfully tested by Messi again, but the VAR annulled his second goal based on the rule that any hand in attack is a goal. He did not discourage that from an unchained Barça who scored the second minute after Griezmann invalidated the nth inning Oblak miracle at the end of Suarez. After trying so much, the goal ended up coming.Seeing that he was behind on the scoreboard Simeone withdrew Lodi to place Saul as a side, but his plan was frustrated when Koke was injured at 20 minutes and Marcos Llorente was replaced, which in his first action saw yellow. From that fault, another goal by Piqué was annulled by a VAR that valued Vidal’s shoulder more than Felipe’s hand, which enabled him.Clearer was the penalty that Netto committed on Vitolo after loss of Busquets that Morata converted in the tie ten minutes from the end. Ten minutes of madness in which Piqué’s penalty was requested and in the face of chaos, Correa sentenced the game after Morata’s play leaving the best Barça of the season drowned on the shore. The sprint was from Atlético. The trident in the middle of Barça tried his luck in the raffle and Oblak thwarted his attempts with the sign that ‘try it again, luckier next time’. It was a game that was already clear in that first part that he was going to have to fight from end to end. With an intensity that left the semifinal of the previous day between Valencia and Madrid at the level of a preseason game.Barca dominated the game and possession, but Atlético resisted and sought their options either from afar or at a stopped ball. Thomas tried it from a distance and Herrera stopped the ball in a very close side foul. Net was perfect in both attempts.It remained to be seen if Barça, which is accustomed to sudden blackouts, was going to last the gasoline during the 90 minutes before an Atletico who gave the feeling of being reserved for what could happen. The Cholo left the first half alive above the game, in which Barcelona prevailed, but the tension was palpable. For proof, the three cards showed by the referee on the way to changing rooms in the middle after a brawl between Joao and Alba to which Messi was added. None of the three saw card, but the defenders of the companions (Savic, Saul and Luis Suarez) went to the locker room with a yellow in a prelude of a second part that ventured vertigo. CardsReferee: José Luis González GonzálezVAR Referee: Juan Martínez MunueraPique (30 ‘, Yellow) Thomas (34 ‘, Yellow) Luis Suarez (47 ‘, Yellow) Savic (47 ‘, Yellow) Felipe Monteiro (63 ‘, Yellow) Marcos Llorente (72 ‘, Yellow) Vidal (76 ‘, Yellow) Net (79 ‘, Yellowlast_img read more

A Conversation with Marcus Sheridan on B2B Content Marketing

first_imgI recently had a conversation with Marcus Sheridan (aka the Sales Lion), a B2B content marketing consultant and the keynote speaker at Content Marketing World 2012, to get his perspective on some of the challenges content marketers face and why every company should be embracing content. B2B content marketing   I started our conversation by asking Marcus about an increasingly common B2B content marketing challenge: How can any one company can ensure that its content stands out given the pervasiveness of content marketing and all of the competition it’s created. He immediately objected, noting that there isn’t nearly as much competition as most people think when it comes to B2B content marketing. Marcus referred to what he calls the content saturation index (CSI), which he explains is high in the world of sales and marketing, but not everywhere else. He went on to say that because sales and marketing professionals spend a lot of time talking about all of the content in their industry, they skew everyone’s opinion of how much content competition there really is. In many other fields, from law to the sciences and from the roofing to the auto body industries, that’s just not the case. OK, I thought to myself, even if there isn’t that much competition across the board, you still want to create the kind of content that will get noticed. So I asked him to describe what that entails. “We’ve got a screwed up definition of what awesome content is,” was his reply. He noted that for content to be awesome, it doesn’t have to be perfect or to win awards. Instead, the definition of awesome content in Marcus’ view is much simpler. It’s when the content is able to answer a question or solve a problem that somebody else had. The idea is for people to walk away saying, “That makes sense, now I understand.” He went on to describe the importance of creating content, even if you think it’s already been done a hundred times before. In other words, creating content that addresses your customers questions concerns is key. Even if that content already exists somewhere else, your customers need to hear about it from you to help build your brand. Plus, just because it’s already been written about, don’t assume that everyone has seen it. What may seem like old news to you could be brand new to many people in your audience, making it very valuable. “I don’t care if the subject has been written about a million times,” he said. “If it’s something your clients ask you about, you should be creating content about it.” Shifting gears, our conversation turned to another important aspect of B2B content marketing: content promotion and distribution, and the importance of search engine optimization. He explained that matching up the titles of your content with the way that people are searching online is one of the best ways to generate leads. You’ve got to have the best titles possible for the keywords that you’re targeting. While he believes sharing content through social media is also important, Marcus noted that you’ve got to be aware of what works for your industry. Pool companies like the one he owns for example (Marcus got his start in content marketing by using it to make his business a success), won’t get anywhere promoting their content on Facebook or Twitter, because that’s not where people go to find out about pools. They find that information by searching for it online, making SEO essential. What our conversation boiled down is you’ve simply got to follow one of the golden rules of content marketing: Know your audience. Know what they are looking for, where they go to look for it, and how you can customize your message so that it resonates with them. To hear my full conversation with Marcus about B2B content marketing, check out this week’s podcast on the OpenView Labs site.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more

Porsche Taycan Factory To Help Clean The Air

first_imgEven the walls will fight with air pollutionPorsche is testing an unusual solution to keep the air fresh and healthy. The idea is to use nitrogen dioxide-absorbing surface technology on buildings.At first, small parts of the facade of the new factory built for production of the Porsche Taycan was covered with the absorbing material. Depending on results, entire buildings will be covered, which in theory could bring similar effect like having a small forest at the factory.“The facade elements are made of aluminium coated with titanium dioxide. The coating acts as a catalyst and breaks down the absorbed pollutant particles into the harmless substances water and nitrate when exposed to sunlight and with only low air humidity. In a first pilot project, Porsche is testing the NOx-absorbing high-tech facade on an area of 126 square metres. This design already performs the work of ten trees on an area with a size of just ten parking spaces. “ Porsche Taycan Production Reportedly Set For 40,000 Annually Porsche news Watch Porsche Taycan Get Tested By Rally Legend Here’s What’s Known Of Porsche’s Upcoming All-Electric SUVcenter_img Albrecht Reimold, Member of the Executive Board responsible for Production and Logistics at Porsche AG said:“If the evaluation of the results confirms our expectations, nothing stands in the way of using nitrogen oxide-absorbing surface technology on other buildings and surfaces,”.“Sustainability is a big picture that is made up of many individual elements,” explains Albrecht Reimold. “We are therefore continuously thinking about the measures that we can implement to ensure greater sustainability in our actions – throughout the entire value chain.” A new factory is currently being built at the Porsche headquarters in Stuttgart-Zuffenhausen for the first electric Porsche, which will make its debut towards the end of the year. Production of the Porsche Taycan will be CO2-neutral. “We are consistently pursuing our objective of sports car production completely without any ecological footprint,” continues Albrecht Reimold. Source: Electric Vehicle News Author Liberty Access TechnologiesPosted on January 23, 2019Categories Electric Vehicle Newslast_img read more