Delight as restoration works to ancient church in Fahan unveiled

first_imgA local county councillor has congratulated a local community group following the completion of restoration works to St Mura’s Church last week. Cllr Jack Murray said the site was of “huge historical significance” with works to restore the 7th Century St Mura’s Cross ongoing.St Mura’s Cross is an ancient and unique carved cross-slab in Fahan, County Donegal but it was in danger of being completely eroded and the church gable next to it was crumbling. Sinn Fein’s Cllr Jack Murray, Cllr Albert Doherty and Senator Pádraig Mac Lochlainn at the site in FahanThe patron saint of the Cineál Eoghain including the Uí Neill who were among the High Kings of Ireland, St Mura died in 645 at the age of 94.The cross was erected in his memory and is now one of the oldest in Ireland and is the only one to bear an inscription of The Gloria written in ancient Greek.The gable wall dates back to 1608 but contains stones from the original monastery of St Mura.Proceeds from several events have be donated to the Save St Mura’s Cross Fahan project, which is dedicated to the conservation of the site of St Mura’s early Christian monastery, particularly the 7th-century cross. Speaking to Donegal Daily, Cllr Jack Murray said: Delighted to be in Fahan for the celebration of the completion of the restoration works at St Mura’s Church, with ongoing works to restore the 7th Century St Mura’s Cross.As a site of huge historical significance, it’s brilliant to see such a positive initiative here.“Fair play to everybody involved in making it happen.”Delight as restoration works to ancient church in Fahan unveiled was last modified: November 11th, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:FahanSt Mura’s Crosslast_img read more

Klay Thompson, Kevon Looney out vs. Philadelphia

first_imgKlay Thompson subscribes. You can too for just 11 cents a day for 11 months + receive a free Warriors Championship book. Sign me up!PHILADELPHIA — Amid the Warriors’ quest to minimize any ailments or fatigue their core players toward the end of the regular season, both Klay Thompson (right knee soreness) and Kevon Looney (right pelvic soreness) will sit out when the Warriors (43-19) visit the Philadelphia 76ers (40-22) in a nationally televised game on Saturday.Warriors coach Steve Kerr …last_img

‘Report unfair food pricing’

first_img31 January 2003The Food Price Monitoring Committee has introduced a toll-free number in a bid to encourage consumers to report acts of predatory food pricing in the food production and supply sector.The toll-free number – 0800 203 216 – administered by the offices of the National Agricultural Marketing Council, is operational between 8am and 4pm on weekdays. An e-mail address, foodprice@namc.co.za, is also in place for this purpose.The Committee was established to investigate unjustified food price hikes and seeks to protect consumers from other irregular practices.Government instituted the strong eight-member committee – headed by Professor Johan Kirsten from the University of Pretoria and deputy chairperson Fikile Mazibuko of the University of Zululand – to ensure transparency around retail prices and their relation to actual costs.Other members include Josephine Hlophe-Nhlapo (Congress of SA Trade Unions), Lumkile Mondi (Transnet), Nonia Rampomane (National Consumer Forum) and Professors Johann Potgieter, Sbu Nkomo and Herman van Schalkwyk.According to Kirsten, consumers form an integral part of the probe, hence it is important that they become actively involved. “We want the public to be the eyes of the Food Price Monitoring Committee,” he said.The Committee’s terms of reference include monitoring the pricing of basic foodstuffs, investigating any sharp or unjustified price increases, determining the competitiveness of production operations, investigating price formation mechanisms within the value chain of basic foodstuffs, and recommending required productivity improvements.It is also expected to investigate collusive, discriminatory or unfair business practices in the basic food value chain, investigate and make recommendations on market inefficiencies and distortions, and investigate incidents of predatory pricing and monopolistic tendenciesSource: BuaNewslast_img read more

Understanding how to capture market carry

first_imgShare Facebook Twitter Google + LinkedIn Pinterest This week the USDA report and the markets were uneventful. Farmers aren’t selling and corn export demand is pacing slow. Good weather conditions in South America eroded bean market premium. Understanding how to capture market carryI recently attended a grain marketing conference where the presenter discussed ideas for farmers to be more profitable in the current marketing environment. One suggestion mentioned was to sell the market carry (i.e. when the further future month is higher than the current future month). This is a popular recommendation trending right now, but it’s been something I’ve been advocating for years. It’s a relatively low risk opportunity for farmers to pick up additional premium and add profits to their bottom line. I think all farmers should be doing this.However, this strategy is often casually mentioned as something farmers should be doing with minimal detail and explanation. But in my experience, many farmers don’t really understand how to capture market carry effectively and the upfront planning and logistics required. In short, market carry can generally only be captured if the underlying crop is sold and usually is physically store in a bin on the farm. How does this work?Step 1 — Farmers need to first pick a price and sell their grain using futures.Step 2 — Farmers need to decide WHEN they will want to physically move their grain. This determines the month they will capture the carry from.Step 3 — Farmers need to choose WHERE they will move their stored grain (i.e. the actual location). This will allow them to set their basis.Farmers can use HTA (Hedge To Arrive) contracts, which would cover some of these steps. However. I prefer to keep my options and choices open until the very end on where I’m physically selling my grain. This allows me to not only take advantage of market carry, but also upside opportunities in the basis market too. ExampleLet’s say a farmer wisely sold corn when Dec ’17 futures were $4.15. This farmer could then “roll” that sale from Dec ’17 futures to July ’18 futures and capture 30 cents of market carry (averaged 5 cents per month), ending with $4.45 against July futures and physically selling his grain for delivery in either June or July. What if farmers aren’t 100% sold for their 2017 production?That’s the thing, I haven’t met any farmer with more than 50% sold for that $4.15. Most farmers are at best 20% sold for around $4. The rest is stored unpriced. So, it’s easy to recommend to farmers to add 30 cents to that $4 priced grain, resulting in $4.30 for summer delivery. But, what about the other 80% that is unpriced?Exactly. It’s very difficult to capture market carry effectively on that. The presenter in the meeting suggested that farmers sell July futures for $3.70, which was 30 cents higher than Dec futures that day. But, there aren’t many farmers who want a $3.70 sale against July futures because that’s below many farmer breakeven points. The presenter then suggested farmers should reown that sale by purchasing a July $3.90 call for 15 cents to allow for upside potential. The problem with buying those calls…As always there are three possible directions the market will go (up, down, sideways). So what are the possible outcomes of this trade:• Corn remains sideways or goes lower — The farmer is out the 15 cents to buy the call. So, instead of $3.70, the farmer is sold at $3.55 against July futures ($3.70 futures sale — 15 cents call purchase price). Interestingly, $3.55 was the same price as March futures that day.• Corn rallies 20 cents by May – This was what the presenter expected as the likely scenario. The call would then conceivably be worth 22 cents (a 7 cent net gain), meaning the sale would be $3.77 against July, which is still not above most farmer breakeven points, and this is maybe the best case scenario of this trade.To me this is a lose-lose marketing strategy. Why would farmers want to risk 15 cents to make only 7 cents? But what if prices rally more than 20 cents?Technically the upside is unlimited when buying calls and prices could rally more than 20 cents, but how likely is that? Even during the presentation, the speaker painted a very negative market outlook long-term, prior to recommending that farmers buy calls. If he really thought prices were unlikely to rally, then buying a call doesn’t seem prudent. In fact, if a farmer thought the market was likely to rally higher than 20 cents, it would actually be more profitable to wait and do nothing, than trying to capture the carry and spend any money buying a call. So, what are you doing?My preference recently has been to SELL call options and collect the premium in the short-term, waiting for the market to rally. I still need to price 85% of my ’17 crop, so I can’t afford to lose money on any options if the market stays sideways or worse goes lower. Instead, I’m collecting part of the carry now, by selling the call premium, and I still have the potential to collect more premium down the road. Obviously I don’t have downside protection doing this, but I don’t think I’ll need downside protection on my corn in spring and early summer. Historically, the seasonal trend is for prices to stay steady or rally during these times. Of course past performance is not indicative of future gains so I do have risk. Market ActionI’m hesitant to wait until next summer to collect all of my carry. Therefore, I prefer to spread my risk across multiple trades and months. By doing this I may be able to collect some market carry earlier. Following are two recent trades illustrating this. 2 — New Trades — Selling callsOn 12/1/17 when March corn was near $3.59 and on 12/4/17 when March corn traded to $3.55 I sold the following calls:Feb $3.55 call for 10 cents — expires Jan. 26 on 10% of my ’17 productionMar $3.60 call for 10 cents — expires Feb. 23 on 20% of my ’17 production. What does this mean?If corn is trading below the strike price (the price listed on each line) when these options expire I keep the 10-cent premium and add it to another trade later.If corn is trading above the strike price (the price listed on each line) when these options expire, I have to sell corn for the strike price PLUS I keep the premium, which means, I will have an average price of $3.683 between the two trades ($3.583 + 10 cents option premium). If this happens, I’ll then roll these March futures sales to July futures to pick up an additional 16 cents market carry. Ending with approximately $3.843 total. But what if prices rally? You’ll have missed out!Obviously, I don’t really want to sell any corn for $3.583 Mar futures. BUT if this happens, it means prices rallied, which is a great thing, because I can then sell more of my other unpriced corn at higher levels. And it’s not just 2017 productions’ unpriced grain that will increase, but 2018’s production too.When developing my marketing strategy, I’m not worried about missing out on unforeseeable rallies. I’m much more concerned if prices DON’T rally and I have to sell substantial amounts of my corn at unprofitable levels. That’s why I’m “manufacturing” prices right now that get me to profitable levels.Jon grew up raising corn and soybeans on a farm near Beatrice, NE. Upon graduation from The University of Nebraska in Lincoln, he became a grain merchandiser and has been trading corn, soybeans and other grains for the last 18 years, building relationships with end-users in the process. After successfully marketing his father’s grain and getting his MBA, 10 years ago he started helping farmer clients market their grain based upon his principals of farmer education, reducing risk, understanding storage potential and using basis strategy to maximize individual farm operation profits. A big believer in farmer education of futures trading, Jon writes a weekly commentary to farmers interested in learning more and growing their farm operations.Trading of futures, options, swaps and other derivatives is risky and is not suitable for all persons. All of these investment products are leveraged, and you can lose more than your initial deposit. Each investment product is offered only to and from jurisdictions where solicitation and sale are lawful, and in accordance with applicable laws and regulations in such jurisdiction. The information provided here should not be relied upon as a substitute for independent research before making your investment decisions. Superior Feed Ingredients, LLC is merely providing this information for your general information and the information does not take into account any particular individual’s investment objectives, financial situation, or needs. All investors should obtain advice based on their unique situation before making any investment decision. The contents of this communication and any attachments are for informational purposes only and under no circumstances should they be construed as an offer to buy or sell, or a solicitation to buy or sell any future, option, swap or other derivative. The sources for the information and any opinions in this communication are believed to be reliable, but Superior Feed Ingredients, LLC does not warrant or guarantee the accuracy of such information or opinions. Superior Feed Ingredients, LLC and its principals and employees may take positions different from any positions described in this communication. Past results are not necessarily indicative of future results. He can be contacted at jon@superiorfeed.com.last_img read more

Jive Gets $30 Million and the Market Sees a Glimpse of What’s to Come

first_imgIn preparation for what looks like an IPO, Jive Software announced yesterday it had raised $30 million from Kleiner Perkins Caufield & Byers. It’s a funding story of relative significance that documents one company’s rise to prominence and a venture capital firm’s growing commitment to the social enterprise and cloud computing space.The Jive investment is the second major funding that we have seen in the past several days. Last week, Atlassian raised $60 million from Accel Partners. That adds up to nearly $100 million in funding for the social enterprise space in just the past week. The news also marks Kleiner Perkins’ second significant investment of recent note. Earlier this week, it invested $5 million in Puppet Labs, a company with a configuration framework for data center automation of management tasks. For Puppet, its name as a metaphor works – it utilizes a puppet master to manage the configuration of thousands of nodes. Puppet works on a secure infrastructure with a dashboard environment and provides modules that organize the puppetmaster’s configurations. Its technology manages the data centers that enterprise technology companies use to provide services. Puppet illustrates a larger connection that’s happening. The social enterprise and cloud computing markets share a common ecosystem. Kleiner Perkins recognized the potential of these markets and is making the investments to prove it.The Atlassian investment also show that venture capital firms are confident in a new class of providers. Atlassian makes tools for product development. Cloud computing companies, software providers and Web-based services all build tools. Hammers, anyone? Atlassian is not a purely social technology company but it does have elements that puts them in a category that investors find attractive.Jive’s moves over the past several months have signaled its intentions. It hired Tony Zingale to run the company. Zingale has considerable experience in leading technology companies. He recently served as president and CEO of Mercury Interactive, a business technology optimization company. In 2006, Hewlett Packard purchased Mercury for $5.1 billion. He is recognized as having the experience to lead the company to a public offering.Jive is a company that has done well by focusing on the social enterprise. Its competitors include a number of companies that are potential winners, too: Mindtouch, Box.net, Socialtext, Socialcast and YammerCompanies like Salesforce.com and SuccessFactors have helped pave the way for Jive.But Jive is just a glimpse of what’s to come. The new wave is here. Social enterprise and cloud computing companies are here to stay. Tags:#enterprise#news 3 Areas of Your Business that Need Tech Now Related Posts alex williamscenter_img Massive Non-Desk Workforce is an Opportunity fo… Cognitive Automation is the Immediate Future of… IT + Project Management: A Love Affairlast_img read more

Humble Pie

first_img Originally published Feb 4, 2008 10:12:00 AM, updated October 01 2019 What did I learn this weekend?  First, I learned that even Tom Brady can’t throw a football accurately with linebackers in his face.  Second, Tom Petty might be a bit old to be trying to rock out during halftime.  And finally, yes, I learned that inbound links, website grade, web traffic and other Internet marketing metrics do not affect what happens on a football field. To be honest, I think my prediction last week was clear that it was somewhat in jest.  But still, I make a full apology to our blog readers for going perhaps a bit too far last week when I predicted a Patriots victory using Internet marketing data.  I will now eat my Humble Pie just like the Patriots should be doing.But, that does not mean that all of you reading this article are off the hook!  Why?  Because all these metrics do matter!  Internet marketing metrics matter for your business. While predicting the result of a football game might not make sense, I do think you can predict the future of your business using things like traffic, inbound links and website grade.  More people visiting your website indicates more interest in your business. A higher Website Grade comes from you doing all the right things online, which helps more people find your website.So, I will eat my humble pie. But, your assignment is to get a free marketing report at Website Grader and add to your goals for 2008 to improve your Website Grade, double your website traffic and double your website lead flow. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

13 Steps That Transformed One Company From Invisible King to Sought Leader

first_img Elekta’s blog to publish RSS feeds, comment on industry-related news and build networks. Thus, it brings up relevant questions to hospitals and engages them in conversations. On Twitter, Elekta also monitors its competitors’ performance. (1) Deleted Duplicate Content Photo Credit: The company monitored the sites linking to it. Elekta Here’s exactly what they did: Andrew took much of Elekta.com’s great content and “blogofied it.” In addition to adding and updating site information, Elekta is also archiving some of its old content. By archiving content as opposed to deleting it, the site keeps its inbound links. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When it releases a new product, Elekta also creates a domain name for it. Multiple relevant domain names enable the company to track what gives it the most inbound traffic. (12) Optimized Keywords inbound links and used alt tags for those with higher ratings. Following up on inbound links helped it build great SEO authority. As accuracy of information in healthcare is crucial, Elekta keeps its content fresh. For instance, Andrew suggested, nothing was worse than reading X-Ray was the best tool to use today. In order to feature the most up-to-date content, Elekta plans on adding a content timer of six months. Thus, authors will receive email alerts to check the accuracy of their six-month-old content. Elekta canceled its paid ad campaigns because, as Andrew noted, they “were just wrong.” The company was losing money investing in campaigns whose analytics it didn’t really measure. Soon Andrew realized that he preferred to be seen in organic search rather than in paid content. “We are getting more clicks from organic search than we ever did with PPC,” he said. As a result of these 13 steps, Elekta increased its traffic globally. Now its kingdom is listening and the inbound links are there to show it. Download our Instead of targeting just oncology, Elekta investigated what people were actually looking for when they think of oncology. “Let’s use the stuff that not many people are searching for,” said Andrew. Thus, the company went for the long-tail keywords and improved its SEO strategy. Elekta recognized this problem, and took a series of steps to fix it. The results were significant; in four months they move from a PageRank 6 to a PageRank 7, in a industry where most companies are stuck with PageRanks between 4 and 6. The company also saw an increase in traffic globally. Learn more about inbound marketing and how to combine blogging, SEO and social media for results. RSS feeds (8) Bought Relevant Domains Topics: (2) Followed Up on Inbound Links (4) Started a Blog (3-4 times/week) (13) Increased Activity in Social Media (9) Created Well Structured Landing Pages enable people to get in contact with Elekta without visiting the site. Now that everyone has BlackBerries, Andrew suggested, it is easy to push information anywhere and keep people informed on-the-go. “Our syndication has gone from several people to several thousand people per month,” he said. Twitter SEO Similarly, Elekta uses Elekta has been regularly monitoring its data — comparing web pages, following site traffic, and evaluating customer engagement and keyword performance. Andrew found out that what works in America might not work internationally. “We try something, look at the results and if the results don’t work we go back and change it,” said Andrew. Originally published Jul 22, 2009 8:15:00 AM, updated October 20 2016 Elekta created a set of enhanced landing pages. As Andrew said, he wanted the new pages to be “short and sweet, and to the point.” The landing pages got customized to different audience segments — health care professionals, patients and hospital administration. Thus, they offered critical information for targeted buyer personas. (10) Checked Analytics Inbound Marketing Kit (11) Added, Updated, and Archived Content . Andrew noticed that visitors were coming to Elekta.com not only via traditional channels like Google and MSN, but also through Twitter and Flickr. In order for people to stumble upon Elekta’s brand, the company became active in the social mediasphere. You might be the king of your field but if you are invisible, your kingdom simply won’t see you. turned out to be a great channel for event information and direct communication with customers. It covers industry-specific news, not product information. (7) Updated Profile in Online Directories (5) Created RSS Feeds Jim Linwood (3) Stopped PPC & Ad Words Campaigns , a Swedish company with US base in Atlanta that specializes in clinical oncology solutions had a great business, but not one that was getting found in search engines. “A lot of our smaller competitors were beating us,” Elekta’s Andrew Rodgers said. In order to keep its site consistent and correct, Elekta updated its profile in many online directories. The company also keeps track of the accuracy and appearance of its Google images. In short, it has made it a priority that company information — web addresses, logo, SEO links, etc — is correct everywhere. inbound marketing kit As an international company, Elekta has created satellite sites (.com, .net, etc) and regional pages with local languages. These pages feature in-depth content and point to landing pages. Elekta deleted duplicate content from its site. The easy “cut and paste” was no longer an option. On the contrary, production of unique and regional content was necessary. (6) Created Twitter Profile compared Elektalast_img read more

Websites Get Traffic From 16% Fewer Keywords After Google’s SSL Change [New Data]

first_img This change also appears to penalize websites that produce more content on more keyword variations, as they have more opportunities to lose out on that long-tail. Those keywords may only drive one or two visits a month each but together represent many thousands of visits. For one extreme example of this, , set it to ‘Organic Search,’ and then set the date range to an early October time period the HubSpot blog received traffic on 8,082 different keywords in the October period of time, but on only 4,846 in the November period The Impact of Google’s SSL Change on Keyword Diversity . All statistics were calculated at a 95% confidence interval. To determine the difference, we examined their traffic from the first seven business days of October and the first seven business days of November, and we made sure that they received similar amounts of How Google’s SSL Change Penalizes Websites With Keyword-Diverse Content open up your In our sample of websites using HubSpot’s Topics: . the average HubSpot customer is now receiving traffic on 16.19% fewer keywords For HubSpot Customers Search Engine People Blog we reviewed last week on the blog Google’s recent change of using SSL to encrypt search traffic has affected the analytics data marketing analytics tools Keyword Optimization available to marketers. But that’s just one part of the whole story. It’s also very important to determine how much of your organic search traffic is now unidentifiable and understand how to handle those circumstances. Google ostensibly made this change to provide additional privacy to its users; however, this is also at the very dear cost to many marketers of understanding how their visitors are finding their website. While Google’s truthfulness and rationality are up for debate, we are doing additional research to better understand how this change impacts the typical web marketer who is working to grow his/her business and generate leads. than in the month before this change. The amount of traffic that they receive is similar in that time period, but many of the visits are now lumped into the “Not Provided” bucket. , (within 10% of each other) during each time. This way, we could be certain that the data wouldn’t be influenced by big announcements or seasonal shifts that could radically alter their data. We then recorded the number of different keywords that the website received traffic from in the first seven business days of October vs. the same for November. The maximum difference seen was 40.04% fewer keywords, where the average was 16.19% fewer keywords. The standard deviation was 11.33% with a confidence interval of 1.07%, meaning that about 68% of websites received traffic from between 4.86% and and 27.52% fewer keywords than they did in the same time in October. This decrease of over 40% of our keywords for the blog is having a dramatic impact on how we review, plan, and think about the content we produce for our visitors and subscribers. Here’s how to review these changes for yourself and analyze the impact on your keyword strategy: Bycenter_img We will continue to analyze this data and the impact it has on marketers as this continues and we are able to better study the impact it has on websites. It is clear that the the SSL search change has had a major impact on how marketers are able to If you’re a Google Analytics user instead, select one time period and then navigate to Traffic Sources -> Sources -> Search -> Organic In addition to our published research last week, we did an additional survey of HubSpot customers and analyzed our own website’s data to look at the number of traffic-producing keywords they received before and after this change. This is a valuable number, because it helps give clarity to the success of your (like the first 7 business days). Scroll to the bottom of the organic search section, and record the number of keywords you received traffic from. Then do the same for November, and inspect the difference. The number is presented at the very bottom next to the ‘Export’ button in HubSpot, like in this image: Have you noticed a significant loss of keyword intelligence? Tell us about it in the comments below. organic search traffic Sources report . Inspect the number at the bottom, right-hand corner of the data table. Then repeat for the other time period you are interested in. Try to keep the time periods similar (e.g. use the same number of business days if your traffic arrives primarily during the week), and measure the difference. This can help you understand exactly how Google’s change to using SSL for some searchers is impacting your keyword intelligence. Marketers: What Now? For Google Analytics Users and long-tail keywords. Websites that are executing inbound marketing and content creation successfully will receive visits on many different keywords, especially similar variations of long-tail keywords for which they’ve optimized their website and blog. The intelligence derived from these visits drives future content production and optimization efforts, and so it repeats. When Google takes away this intelligence, an inbound marketer’s job becomes dramatically more difficult. inbound marketing strategy Last week, we reviewed how Image Credit: If you’re a HubSpot customer, , and it is very important for marketers to understand the change and what it means for their business and its website. To clarify our sample and methodology, we examined 50 HubSpot customers who receive significant traffic from organic search (defined as at least 2,000 visits a month from organic search alone), as well as HubSpot’s own website and blog. All of these websites were also in the data sample that Originally published Nov 16, 2011 9:00:00 AM, updated October 20 2016 measure their organic search success Brian Whalley Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

31 Fluffy Buzzwords Marketers Overuse and Abuse

first_img Marketing Resources Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jan 26, 2012 3:45:00 PM, updated July 28 2017 Let’s be honest—marketers have quite the repetitive vocabulary, and we tend to get in the habit of using the same words obsessively around like-minded people. To the outside world, we could be repeating the phrase “meat-and-potatoes, meat-and-potatoes” over and over, and it wouldn’t make a difference. So to optimize our communication’s effectiveness, let’s strategize more efficient messaging to change the perception around marketers’ conversations and engagement. Whatever that means.Here Are 31 Fluffy Words Marketers Use Way Too Much:1. Strategize: To create a plan-of-action to achieve a certain goal2. Personalization: Alteration of a piece of content to fit a specific individual3. Conversation: An exchange of words or ideas between two or more individuals4. Impression: A single view of a piece of content on the internet; a set of eyeballs that saw something5. Share-of-Voice: The percentage of people that a company owns for a specific topic or niche6. Brand Equity: The value of a brand based on the public’s perception of it7. Perception: A person’s personal opinion of something based on their own context8. Positioning: The angle used for a specific piece of content9. Engagement: Activity between a group of people around a company, concept, or each other10. Listening: The act of consuming content or messages from others11. Utilize: To use something….somehow13. Effectiveness: A quality describing whether something or someone was able to complete a certain task or goal…or not14. Efficiency: A quality describing whether something or someone was able to complete a certain task or goal based on the amount of effort the person planned to use15. Organic: The quality of something achieved without financial support or paid online efforts (meaning you got it without spending any cash money)16. ROI: Also known as “return on investment”—another buzzword! How much you got for how much effort or money you put in17. Campaign: A bundle of actions that work together to achieve a certain goal18. Synergy: The combination of two actions or ideas in one effort (more scientifically known as the red + blue = purple effect)19. Evaluate: To reflect on a certain action, hopefully using numbers, to decide if the action was effective (hehe) or not20. Awareness: A “measurement” of the public’s knowledge of something—like a company, campaign, or person21. Branding: The act of associating a certain feeling, image, or idea with a company. What do you think of when you think of HubSpot? 1, 2, 3…GO!22. Buzz: The amount of chatter around a certain idea, company, etc. This can be in the form of social content or even in normal, everyday conversation.23. Viral: The quality of content items that are naturally shared from person to person in rapid succession (’cause they just can’t help themselves!)24. Empower: To inspire a person or group of people to do something on their own25. Optimize: To improve an object’s ability to complete something, so that object can complete that action either harder, better, faster, or stronger26. Streamline: To improve a series of processes so it takes less time or effort to complete the desired task27. Messaging: The central concept or idea that a marketer wants a person to understand when consuming a piece of content 28. Alignment: The shared goals and coordinated efforts of two parties to make something happen (think SMarketing)29. Transparent: Open about one’s intentions and inner-workings, as well as open to feedback and able to admit mistakes30. Authentic: True to one’s nature instead of putting on a front or putting up a facade31. Influencer: A person who is capable of convincing a group of people to think a particular way or perform particular actions. Now go share this blog post.As a marketer, at the end of the day, being clear, direct, and thoughtful with our words is going to work best when communicating to others—in writing and in speech. So don’t get in a marketing vocabulary rut (even we’ll admit we’re sometimes guilty of it). Instead, say what you mean, and you will be rewarded with better results.What other fluffy buzzwords can you think of?last_img read more

How to Use Internal Linking to Improve Your Website’s SEO

first_imgGreat content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page.If you are working on any important campaign, it’s absolutely critical to figure out which of your already great, high-authority pages should be linking to your new page, or what ongoing efforts can continue to build link authority for your site over time. And with great internal linking, ranking for very difficult keyword phrases is made much easier as you share the authority of your other best content with your new efforts.Why Internal Linking Is Important Remember that a search engine’s ultimate goal is to surface the very best few pages about a topic on the web. With the focus that most linkbuilders and SEO specialists have on inbound links and developing links from other sites, it is easy to overlook how internal linking is important. If you’ve heard that inbound links are like other sites voting for your content and telling search engines what your content is about, internal links are like voting for yourself and also letting the search engine know about your vote.While it’s obviously better to have more people than just yourself voting for your content, if you don’t start by voting for yourself, the search engines will have a difficult time considering your page as one of the best on the web. Internal links are valuable not just because they are a direct signal that your content is important, but also because those links themselves pass on their own link authority.When you consider that the link authority of each page is being shared into your website from these internal links, the value of your blog and other linked pages is more obvious to search engines. While these pages are ranking well and bringing traffic into your website on their own, there is a second layer of SEO benefit that they can bring to your website if you properly apply them to your internal linking strategy.How to Leverage Internal LinkingIf there’s a page on your website that you care about a lot and that has a lot of value to you, you should be thinking about how you can explain that value to a search engine. Start by considering how a search engine understands the value of an internal link; it’s looking at how many pages on your website link to that page, and how they link to it. If every page of your website links to something, it must be important to you — like your homepage, or your blog’s homepage. If the only links in to your blog are from your ‘About Us’ section and nothing from your homepage or your website’s main navigation, you have already sent a strong signal to search engines that your blog is not very strong. On the other hand, if your blog is in the main navigation on your website, Google and Bing will treat it like one of your top pages.3 Ways to Improve the Internal Linking on Your WebsiteHere are three exercises you should go through to ensure you are effectively using the authority of your internal pages.1) Sketch out a map of your website. Make a list of each page in your main navigation and what links are on each of those major pages. This will help you understand the links that you already have between each section of your site, and how you’ve linked it together in the past. Sometimes, laying out your whole website visually is the only way to understand what you’ve overlooked and what’s working. You might just uncover that the reason some of your best pages are ranking well is because you subconsciously did a great job building your own links into them from your other content.2) Next, look at the topics that you frequently write about. If you’re writing regularly about something, you should have another dedicated page on your website about that topic — like a landing page with an offer, for example. Each of those posts should be linking to that authoritative page on the subject, and it should be optimized for conversions. If your landing page has a prominent call-to-action, your effective use of internal linking will help drive more new leads through the offer.Also consider where that page lies in your navigation, and if it’s worth linking to from your homepage or products page. Depending on your business, you might even find that linking to a specific blog post or page from your website’s main navigation might suit you well. For example, if your company often needs to explain your business to people who discover you, that would make a good blog post that deserves major promotion across your site. 3) Think about every other page that could link to your ranking page. If it is a page related to a topic you frequently blog about, make sure each of your new blog posts about that topic reference that page and link into it. You can see this in how HubSpot ranks for the term ‘how to use facebook for business.’One of the major factors behind its rank is that we regularly write about how to use Facebook for business, we have a lot of very powerful links from our blog posts about using Facebook for business, and we have at least one link in each of those entries to our Facebook for Business landing page. Those blog posts we wrote over the last five years about this topic all have great authority of their own because people have linked to them, and each of them links to our landing page to further build that value.How have you used internal linking, or seen it used, to help a website expand their SEO footprint?Image credit: disoculated Post by Brian Whalley Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 22, 2012 9:00:00 AM, updated July 28 2017 Link Buildinglast_img read more