IOC’s Bach: Refugees will be honoured at Rio

first_imgATHENS, Greece (AP): A group of refugee athletes will march together in the opening ceremony of the Olympics in Rio de Janeiro in a symbol of hope for the world’s migrants, International Olympic Committee (IOC) President Thomas Bach said yesterday. On a three-day visit to Greece, Bach also said a refugee would carry the torch during the Greek leg of the flame relay and that the route would include a stop at an Athens refugee camp. The flame-lighting ceremony at Ancient Olympia will take place on April 21. “We want to turn the attention of the world to the fate and the problems of the 60 million refugees in our world and their suffering,” Bach said. He visited the refugee camp in Athens, played football with a group of young men, and met potential candidates who could compete for the first time as refugee athletes at the Rio Games. “They have no hope, no flag to march behind, and no anthem,” Bach said. “We have invited them to participate, and these athletes will march behind the Olympic flag” at the August 5 opening ceremony. Bach said he expected between five and 10 refugee athletes to qualify for the Olympics. He said he spoke to two potential Olympic competitors in Athens, who could compete in shooting events and karate. The IOC has already pledged US$2 million to help refugees, and is asking authorities in refugee camps to identify any top-level international athletes. Three athletes found The IOC said in December that three potential Olympic athletes had been identified so far from among the wave of refugees and migrants. Greece has been hard hit by the migration crisis that escalated dramatically in 2015 when more than 850,000 travelled in dinghies and mostly unsafe boats from Turkey to the Greek islands. Despite growing European pressure on Athens to toughen border controls, Bach described Greece’s assistance to refugees as “really extraordinary” and promised funds for planned sports facilities on the Greek island of Lesbos. Bach praised progress in Brazil’s Olympic preparations despite the country’s serious financial downturn and outbreak of the mosquito-borne Zika virus. “Brazil is in financial and political crisis, and is facing a great corruption scandal,” he said. “And under these circumstances, it is even more remarkable what the Brazilians have done.” Bach said the timing of the games, during Brazil’s winter, could limit difficulties caused by the virus outbreak, and he promised to have consultations with national Olympic Committees on safety guidelines by late today. Before leaving Athens yesterday, Bach said he would visit the marble Panathinian Stadium, where the first modern Olympics were held in 1896.last_img read more

Klay Thompson, Kevon Looney out vs. Philadelphia

first_imgKlay Thompson subscribes. You can too for just 11 cents a day for 11 months + receive a free Warriors Championship book. Sign me up!PHILADELPHIA — Amid the Warriors’ quest to minimize any ailments or fatigue their core players toward the end of the regular season, both Klay Thompson (right knee soreness) and Kevon Looney (right pelvic soreness) will sit out when the Warriors (43-19) visit the Philadelphia 76ers (40-22) in a nationally televised game on Saturday.Warriors coach Steve Kerr …last_img

Female and rural farmers focus of agro-processing conference

first_imgInsight into the training offered to emerging farmers at Buhle Farmers’ Academy, as well as the potential of indigenous crops to bring food security to African farmers were hot topics at the Agro-Processing Africa Conference.Zamo Shongwe of the non-governmental organisation Buhle Farmers’ Academy is a speaker at the Agro-Processing Africa Conference on 29 and 30 November 2016 in Centurion. (Image: Melissa Javan)Melissa JavanThe story of the success of the Buhle Farmers’ Academy was told on the first day of the Agro-Processing Africa Conference held at Irene Farm in Centurion, Gauteng.Delegates heard how the academy grew from training 50 students in 2000 to 500 a year by 2016. These students were trained to manage their own farming businesses.Discussions at the conference, which took place on 29 and 30 November, explored various initiatives relating to agro-processing on the continent. It also examined the challenges in the sector. One of the topics was “The benefits of capacity building in African agriculture”. It was said that more women should be business owners or in managerial positions, because women paid great attention to detail.Business strategist Maureen Bandama says women should not only be labourers in the agro-processing sector, but business owners and in managerial positions. (Image: Melissa Javan)Maureen Bandama, a business strategist, was the first speaker. She spoke about agro-processing, saying it was not only about processed foods, but about everything you saw around you.For example, a shop owner decides on the number of T-shirts he wants to order for the year. He then has to talk to the seamstress and clothing designer about his T-shirts. The person who creates the materials for the seamstress to use is also involved in this process.In addition, Bandama spoke about the importance of empowering women in farming.Maureen Bandama says 60-80% women globally are landholders, only 15% women in Sub-Saharan Africa #APAC16 @Brand_SA— Melissa Javan (@melissa_nel) November 29, 2016Agricultural Project Consultant, @MaureenBandama: It’s an injustice that women are unable to participate in agro-processing #womeninag— Farmer’s Weekly SA (@FarmersWeeklySA) November 29, 2016.@MaureenBandama: women should work towards management & entrepreneurial positions in agro-processing instead of general labour.— Farmer’s Weekly SA (@FarmersWeeklySA) November 29, 2016Buhle Farmers’ AcademySince 2000, the Buhle Farmers’ Academy has trained more than 4 000 emerging farmers. The academy’s Zamo Shongwe said that the board agreed to take in 50 people in 2000. “We didn’t have a Farmers’ Support Office then. This meant that after the courses were done, the graduates could not have the support of farmers in the field nor adjust their business plans.“A lot of them also didn’t understand why certain things were done,” she explained.“Nine years ago we implemented the Farmers’ Support Office. Now if the graduates go home and their community gives reasons to change things, they come back to us to talk about that and there is provision for them to adjust their business plan.”The office lends support to graduates following their courses, and they can return there to ask for help.The Buhle Farmers’ Academy takes in 500 emerging farmers a year to learn about farming of crops and livestock such as vegetables, maize and poultry. (Image to illustrate: Brand South Africa)Buhle had built partnerships with a number of farmers in the vicinity of its campuses, said Shongwe. Through these, students were able to practise their theory by training on these farms.Those who planned to go into poultry farming, for example, had to check up on baby chickens. “You have to check up on baby chickens every two hours, because they are very fragile. They can die of things like suffocation if some of them get on top of each other. There must always be light where they are, so the student learns about making use of solar energy.”Only 500 students are selected for the academy each year. Each student must at least have a Grade 9 school qualification. Each student must also have access to land, even if they don’t own the land.Studies are done on scholarship. Many corporates and individuals pay for a student to take up a course at Buhle. “We then ask the donor if they can sponsor more than one student,” said Shongwe. Buhle also gets funding.Of the academy’s female graduates she said: “Women go back to their communities and share the information they have learned. Many of the men tend to keep the information for themselves.”Using indigenous crops for food securityAdeoluwa Adetunjo, of the agricultural services and food processing company AFGRI, spoke about indigenous crops used by Africans. Food insecurity could be solved if we made use of this produce, he said.Adetunji: Crops that are an answer to food security issues in Africa include Marula, Teff etc @FarmersWeeklySA @AFGRI1 pic.twitter.com/2gOgHvOwzm— Siyanda Sishuba (@ZaSiyanda) November 29, 2016The topic of Adetunjo’s talk was “Unlocking potentials of Africa’s indigenous food crops”. He focused on cassava, a crop grown in his home country of Nigeria. It is produced in 24 of the country’s 36 states.Besides processing cassava to create food products, the crop’s peel could be used for feeding animals.Adetunjo explained that the peels were grated three times before being processed. They were turned into a flour-like mixture for certain farm animals.Would you like to use this article in your publication or on your website? See Using Brand South Africa materiallast_img read more

Inbound Lead Quality from a Sales Rep’s Perspective

first_img Inbound marketing is like a synchronized rhythm of sales, marketing and prospects. Passing Leads to Sales Inbound Marketing Kit , that’s what happens.  now Topics: Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our Why? What if marketing were able to remove the 97 “bad timing” calls I was making and make all my calls as productive as the remaining 3?  With  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack As a sales rep., working for a smaller company and calling a lead that is generated via inbound marketing is far more productive than calling an existing client from a huge brand name company. That’s because timing is everything. Timing is everything, especially in sales and marketing.  The difference between  inbound and outbound marketing is timing. Less than a year ago, I worked for a very large company — a leader in its industry, a house hold name.  I carried a territory of existing clients and I was responsible for up-selling and adding new products and services.center_img Originally published Mar 10, 2009 8:31:00 AM, updated October 20 2016 inbound marketing kit . This means that with inbound marketing, all my calls are the quality of what it used to take 100 calls to generate.  My last company would be considered a safer place to stay considering the state of the economy.  However, after 8 years, I packed up and came to work for HubSpot, a much smaller, venture-capital-backed company.   inbound marketing . Although HubSpot is a smaller company, I’m now calling leads who’ve found us. Furthermore, they found us because they’re looking for help with initiatives they’re dealing with  What sales rep wouldn’t want to make calls to leads that found their company while looking for help with the services their company has to offer   Chances are, what I was offering, wasn’t what they were currently working on. It’s said that for every 100 calls a sales person makes, 3 will be an actual opportunity or the “right timing.”    You’d think the calls I was making into an existing book of business would produce lots of opportunities. But this wasn’t the case. Although I was calling clients, I was still calling at random, not knowing if they were looking to buy the additional services or product I was selling. I was interrupting my contacts from the initiatives they currently had on their plate.last_img read more

Who Wants a Marketing Music Video? – Ke$ha Parody, “Clicks Talk!”

first_img Clients blowing up your phones Clicks Talk (Parody of And now the sales are lining up, you’re a content creator Tune in every Tuesday on our blog, or mvolpe ‘Cause when I start the preso I ain’t goin’ back Join fellow deadheads, HubSpot CEO, Brian Halligan and acclaimed author, David Meerman Scott for marketing takeaways from the Grateful Dead! ?  @ If you liked the subscribe to our YouTube page. Producer and Director: That’s right. I’mma type Download the on-demand webinar now. Vocals: , @ Na Na Now Inbound what’s it’s all about HubSpot TV’s I’m talkin’ excellent SEO Cold calling’s for clowns Cortenberg Desktoppin’! Rocking the SFDC COLD CALLING’S FOR CLOWNS! Karen Rubin and Mike Volpe.  , @ karenrubin through song Want more videos? Update status: “19th floor Clients all lookin’ impressed music video, check out this one! This video guest stars Got my degree (MIT) and my plan of attack Laptops , @ I’m just so good it’s like cheating!” repcor Blogging just like the pros Clicks Talk repcor So! What did you think? Do you have any music video masterpieces that you’d like to share? Put ‘em up CHORUS I’m talking ‘bout Tweeting in the morning on the way to the meeting HubSpot put your searches up ‘s “Tik Tock”) by Woody Tondorf So we set up landing pages and they’re already here Content rocks and your blogging don’t stop no! Ain’t got a cent in your bank cause your inbox is clear Originally published Jun 1, 2010 1:00:00 PM, updated July 04 2013 Do you ever want to inspire others to embrace the value of inbound marketing … And you’re tracking all your progress with our sweet Webinar: Marketing Lessons From The Grateful Dead Better than Kawasaki ‘Til we see the sunlight Ke$ha Lead generation success WoodyTondorf CHORUS: You Oughta Know Inbound Marketing @ Starring: Blowin’ up RSS feeds C to the M to the S @ Website Grader And cold calling’s for clowns Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The ABCs of Off-Page SEO Tactics

first_img What other tips do you have? ymarketing Develop Unique ContentDevelop written content that invites people to click or take action several times in the text. Promote additional free content where you can track, interact with, or engage the reader in a social mediaplatform.Note: Consider using social platform API’s to allow users to join your site using social networking login credentials.Make your content easy to share! 
If your article is a downloadable document, consider adding a twitter button to a PDF, then add a Social Media Widget to the pages of your document. If your article is being submitted to directories, add links in the resources sections of your submissions to your social sharing site. Use articles to promote additional web assets: SEO best (and worst) practices link building and Off-Page SEO Hosted Content (social networking sites, image sharing sites, profile sites) @googlegirl , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the . The following is a guest post by Tina Rawlins. Rawlins is a Digital Marketing Specialist for blog for or read her Send article content out to a few friends, family, and coworkers and ask for their responses. Find a few people who represent your target audience and get their responses. Specifically ask them to evaluate your article and give their honest opinions. Your article is a long term marketing asset. Your social network can give you important feedback on the voice, length, and resources of your article. On-Page SEO First, understand that while there are nuances to SEO approaches, the fundamental truth is that proper SEO should include efforts in the two primary areas that contribute to a site’s search rankings by search engine algorithms: Downloads or Whitepapers using tracked links Promote RSS Feed URLs Originally published Aug 25, 2010 9:00:00 AM, updated October 20 2016 To help clarify your off-page SEO approach and enable your organization to move forward, we’ll explore the ABCs of SEO tactics, beginning alphabetically with A, for Article Marketing. Follow-up blog posts will explore Blog Marketing, Comments & Ratings, Directories & Profile Building, and more.center_img and off-page SEO. What search engines can determine about the linking structure of other sites, and the sites inter-related to those sites, in relation to your site. Links to Promoted Blog Articles A is for … Article MarketingA well written article contains targeted content for publishers and often subtly advertises products and services. Most articles are hosted by article directory sites and reprinted by webmasters with topical content needs. Including keywords and links within articles adds SEO value to advertisers. Be Clear and DirectCreate an article that is direct about the value you mention in your title. Do not repeat your title in the subtitles. Typically articles are 400-800 words. Consider separating your article content into smaller portions and adding subheadings to create a web friendly format. Request Feedback services. You can follow her on Twitter at content and structure of your site Bookmarked or promoted website pages in Digg and similar sites . So what can companies and marketers do to sift through the noise of Unique Video or Flash Views on a landing page Unique Title Mentions in Twitter . SEO and Social Media Create Unique HeadlinesReview your unique titles in the search engines to track your article pickup. Also review your website analytics for referrers as an indicator of traffic from article directory sites.
 HubSpot Service Marketplace 2. Off-Page SEO Factors: What search engine crawlers can discern from the Natural Search Engine Optimization (SEO) can be a confusing and contradictory topic even amongst the industry’s most recognized experts. Organization, directories, trade events and publishers (online and offline) can endlessly debate the finer points of Topics: 1. On-Page SEO Factors: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Google Launches Facebook Competitor Google+

first_img Originally published Jun 28, 2011 4:38:00 PM, updated October 20 2016 Google Updates Marketing Takeaway Video Chat and Photos began rolling out to early users today. It will be a long time before we know if Google+ is a true social networking competitor and worth the time and effort of marketers. Until then, let’s take a quick look at what Google+ actually does. when you can start using the platform. Social networks aren’t anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. After a year of development, When it comes to photos, Google has a section for viewing, managing, and editing images and video. A Google+ user can see all of the images he or she has, but unlike Facebook, it is more than just photo tagging. Users can edit images, add photo effects, and edit sharing options. Google has also create Hangouts, in hopes of increasing the adoption of online video chatting. The idea is to have designated chats that members in a group of friends could easily find and join. It is clear that Google knows that the next step of its business is social. Marketers should understand that, with moves like Google+, search will only continue to get more social. Having and growing a social media presence will be critical to generating inbound leads in the future. That said, Google+ does lack the simplicity that enables Google Search to be successful. As marketers, we will need to understand how Google+ is adopted and how Google integrates it with other valuable properties like Google Search and Google Maps. Content Discovery Circles+ Google+ is currently available via invite only, but you can sign up to be notified Topics: The foundation of Google+ is something called Circles+. Google’s belief is that existing social networks like Facebook and Twitter have failed at letting users connect with subsets of friends in an easy way. Friend lists were add-on features of most social networks, but they are at the foundation of Google+. Circles+ is a drag and drop system for organizing friends into different groups. With Google+ comes yet another feature, Google+ Sparks. Each Spark is a collection of content on a subject that pulls in information using Google technology like Google Search. Sparks places Google not just in the content sharing business but also in the content discovery business. In addition, Google will be launching a mobile version of the entire Google+ system, starting with the Andriod operating system. Google+ Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 Marketing Lessons From Amazon’s Web Strategy

first_img Topics: Originally published Aug 5, 2011 5:05:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO Strategy Compete.com regularly ranks the world’s top websites. Checking out the top 10 lists for sites with the most unique visitors in June 2011, I decided to conduct a deeper investigation into just what it is about these sites that makes them tick.Amazon, sitting at number 7, stood out to me immediately. No surprise here. Amazon is constantly exemplified for its web and marketing prowess. It’s the top case study for how and why marketers should use personalization in their marketing — leveraging the wisdom of the crowd to create a more personalized user experience that increases customer conversion dramatically.In fact, this is true for many of the sites on Compete’s top 10 list, which is why it tops my own list of lessons marketers can learn from Amazon’s web strategy … 1. Use the Crowd to Create “Segments of One” Amazon and many of these sites are brilliant at leveraging the wisdom of the crowd to create “segments of 1,” or segmentation that is so granular it focuses on each individual person and their specific online behavior, wants, and needs.The pages I view and emails I get from Amazon are unique to me. They offer suggestions for books, movies, and other products I might like based on my personal purchase history and shopping patterns. Like Netflix, Google, Facebook, YouTube, and so many other high trafficked sites, Amazon uses the wisdom of the crowd to personalize the user experience and dramatically increase conversion . Marketing Takeaway: Take a hint from Amazon and these other top websites and create a more personalized user experience for your target audience. Leverage the information you can gather from your prospects and customers in order to create fine-grained segments and target messaging and offers that specifically cater to those segments’ individual needs. You’ll find that with this method, you will dramatically increase your conversion rates. 2. Create Tons of Content Amazon has 248,000,000 pages stored in Google’s index. Each of these 248,000,000 pages has the opportunity to rank for any number of keywords in search engines . Now that’s quite a bit of on-page SEO juice! Marketing Takeaway: The more pages you have on your website, the more pages your site can be indexed for in search engines. More pages also means more opportunities for your prospects to find you in search engines and more chances to rank for your business’ top keywords. The best way to create tons of website pages is by blogging. Start a business blog , publish frequently, and make sure each post is search engine optimized for your best keywords. The more optimized content you have, the better your chances will be of getting found online. 3. White Space Is Over-Rated To be honest, it looks like someone threw up their Halloween candy all over Amazon’s web pages, but it doesn’t seem to matter. In fact, really none of Compete’s top 10 sites are particularly Apple-esque in design, which many web designers seem to idolize. Most of them have near zero white space and are chock full of stuff. That said, if they are the top 10 most visited websites, it just goes to show that web design isn’t the most important thing. Rather, being effective is what wins. Marketing Takeaway: Stop obsessing about web design and instead focus on making your website effective. Rather than spending your time and money on making your site look pretty, spend it on optimizing your website pages, creating remarkable content that attracts visitors, and optimizing your site and landing pages for lead generation. Your site can be the prettiest website in the world, but if it doesn’t generate leads and customers for your business, what’s the point? What else can you learn from Amazon’s web strategy? last_img read more