Pettitte declines option

first_imgThe 35-year-old left-hander went 15-9 with a 4.05 ERA for the Yankees this year, including 11-3 after the All-Star break. He was their most effective starter in the postseason, pitching 61/3 scoreless innings in Game 2 of New York’s first-round loss to Cleveland. Pettitte had until Wednesday to decide on his option, part of the contract he agreed to last December when he returned to the Yankees after three seasons with his hometown Houston Astros. That deal paid him a $16 million salary this year. “Obviously, we want Andy to stay with the Yanks and pitch for us in ’08. In fact, I’d say I need him to,” said Cashman, the team’s general manager. “He’s an important piece for us. … We’re hopeful that at some point that the marriage of the Pettittes and the Yankees can continue.” Padres secure Maddux Greg Maddux plans to pad his Hall of Fame credentials with the San Diego Padres next season, agreeing to a $10 million, one-year deal. Mad Dog has 347 wins, four Cy Young Awards and a World Series championship won in 1995 with the Atlanta Braves. He’ll turn 42 on April 14. “From my talks with Greg this year, he had as much fun this year as any other time in his career,” Padres manager Bud Black said. “It’s no surprise to us that he wants to continue. He loves to compete.” Maddux’s return as San Diego’s No. 3 starter appeared inevitable after he went 14-11 with a 4.14 ERA this year in his first season with the Padres, who fell one win short of their third straight playoff appearance. All that remained to be done was some dickering between the team and agent Scott Boras. Maddux had a player option for $8.75 million. Had he pitched 200 innings – he finished with 198 – the option price would have increased to $10 million. In addition, San Diego had a club option for $11 million. The pitcher made $10 million last season. Curt Schilling and the Boston Red Sox are making progress toward a contract that would allow him to remain with the World Series champions. While the sides have not yet reached an agreement, talks have gained momentum and it is possible an agreement could be reached within a few days, a person familiar with the talks said, speaking on condition of anonymity because a deal had not yet been struck. Schilling, Boston talking Around the leagues Indians: General Manager Mark Shapiro was selected major league executive of the year by The Sporting News. He received 13 of 47 votes from major league executives and was followed by Colorado GM Dan O’Dowd with 11. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! From news services Andy Pettitte declined his $16 million option with the New York Yankees, still uncertain whether he wants to pitch next season. “I have spoken with Brian Cashman, who has reiterated what Hank Steinbrenner said about the Yankees wanting to give Andy all the time he needs to decide about next season,” Pettitte’s agent, Randy Hendricks, said Monday in an e-mail to The Associated Press. “Accordingly, we are declining to exercise the option for 2008 and Andy will declare free agency in order to free up a roster spot for the Yankees. “If Andy decides to play, I am confident we can reach an agreement with the Yankees within 24 hours. The only options, as Andy has stated, are the Yankees or retirement. He appreciates the Yankees’ willingness to give him the time he feels he needs. I do not expect him to make a decision for quite some time.” last_img read more

Women’s Golf In Second Place After Two Rounds At Loyola Invitational

first_imgStory Links Loyola Invitational 1st Round Results FLOSSMOOR, Ill. – The Drake University women’s golf team carded two solid rounds on the first day of the Loyola Fall Invitational to sit in second place after the first two rounds of the three-round event.The Bulldogs recorded scores of 312 and 311 for a 47-over par 623 through two rounds. South Dakota sits comfortably on top of the leaderboard with a 33-over par 609 at the Flossmoor Country Club.Drake’s first-day total was buoyed by Haeri Lee (Buffalo Grove, Ill.) carding two consistent rounds of 75 and 74 for 149 total with six total birdies during the 36 holes of play. Lee’s 5-over par total was the third-best performance on the day and three strokes behind the leader.”Haeri was solid for us today,” said Drake head coach Rachael Pruett. “Her steady play has kept us at the top of the leaderboard and I look forward to us coming back strong as a team tomorrow. We have the talent to do it.”Grace Dunn (Brookfield, Wis.) posted Drake’s second-best round of the day, shooting 76-82-158 to finish the day tied for 12th. Sigurlaug Jonsdottir (Hafnarfjordur, Iceland) and Sam Paulak (Kansas City, Mo.) finished one stroke behind Dunn, with Jonsdottir shooting 80-79-159 and Paulak recording an 81-78-159. Kristen Giles (Georgetown, Ontario) completed the Bulldogs’ scoring with an 82-80-162.The third and final round of the Loyola Invitational begins Tuesday, Sept. 18, morning at 9 a.m. Print Friendly Versionlast_img read more

Fans ‘blown away’ by atmosphere

first_img19 June 2009 Flying in from Canada to experience African football first-hand, Peter Severinac from Ontario, Canada was blown away by the electric atmosphere inside the Royal Bafokeng Stadium in Rustenburg on Wednesday evening, when Bafana Bafana took on New Zealand in a 2009 Fifa Confederations Cup match. Surrounded by thousands of celebrating South African fans, all making their way out of the stadium, Severniac could hardly contain his amazement at what he experienced during the game. “Those trumpets are great, I have never experienced anything like it,” Severinac said, referring to the air horns that distinguish football matches in South Africa from anywhere else in the world. “Nothing compares to the feeling of being in the stands with all that dancing and noise. “They treated me like a member of their family when they found out I was from outside South Africa. I will definitely be back next year for the World Cup, and will bring back as many friends as I can,” said Severinac before he was swallowed up by the moving crowd. Benito Lenon, who travelled from Madrid, Spain to watch La Furia Roja play in Fifa’s “Festival of Continental Champions”, said South Africa “seems like such a good country. “I have been here for six days now watching football, and I really love the friendly people here,” Lenon said. “I must tell you, South Africans are the most friendly and hospitable people I have met.” Although Spain were playing Iraq in Bloemfontein on the same day, Lenon chose to experience a Bafana Bafana match in Rustenburg instead, having heard from friends that it was a once-in-a-lifetime experience to celebrate football in South Africa. He certainly wasn’t disappointed. As tens of thousands of spectators made their way to the Royal Bafokeng Stadium before the game, the city of Rustenburg, in South Africa’s North West province, came alive with the sound of a distinctively African Fifa Confederations Cup. The drone of vuvuzelas competed with hooting and cheering as fans made their way toward the stadium through the city, hoping for – and getting – a night of celebration as South Africa beat New Zealand 2-0. Hours before the match had even started, crowds were gathering outside the stadium as music and dancers entertained the excited crowd. “I am here to support my country, and the vibe around the city is great,” said Lebogang Molefe, adding that the Confederations Cup was all about showing the world what South Africa is all about. “We are a nation that likes to sing, and we are a happy nation,” Molefe said. “I hope our visitors see this now and on television, and I hope they come back for the 2010 World Cup”. Source: 2010 Fifa World Cup South Africa Organising Committeelast_img read more

World Cup show of force in Sandton

first_img18 May 2010The centre of Sandton, Johannesburg’s financial district, came to a brief standstill on Monday as thousands of police officers, soldiers and emergency personnel paraded on the streets in an impressive show of readiness ahead of the 2010 Fifa World Cup™.Office workers clustered at windows and building rooftops to catch a glimpse of the action as hundreds of police vehicles, assisted by helicopters, “invaded” the central business district.More than 3 000 police officers and an estimated 200 vehicles were used for the exercise.While it was only a security simulation, Police Minister Nathi Mthethwa said the exercise sent a clear message that the police would leave no stone unturned to ensure the safety of every South African and visitor during the World Cup.The exercise was one of many planned throughout the country in the period leading to the World Cup to test the ability of the country’s security forces to respond to emergencies and potential acts of terrorism.Various units, including a Special Task Force team, a Technical Unit, and Flying and Mountain Squad units participated in the exercises in order to ensure that every security detail was covered.Mthethwa said that while the country’s law enforcement were under no illusion as to the magnitude of the World Cup, South Africa was not under pressure to prove anything to the world.“We have nothing to prove, we have hosted many big sporting events in this country. But what we are doing here today is to say that we shall spare neither strength nor efforts to ensure the safety of our visitors and all South Africans and everyone else who will be in our country,” Mthethwa said.At the same time, Mthethwa urged all those who would be visiting the country to be vigilant and exercise caution as the police could not be at every place all the time. “We are urging you to use all the available resources to blow the whistle on crime and help the police to ensure that everyone is safe,” Mthethwa said.Police Commissioner General Bheki Cele, who earlier received a detailed security plan for the event, gave an assurance that police would use the best intelligence gathering methods available to prevent any act of terrorism during the tournament.“We are aware that terrorists like to use international events to register their selfish messages, and we would like to assure you that we are ready to squeeze them,” Cele said.Mthethwa said the security plan had received approval from the government and Fifa and would be implemented in full throughout the 30-day tournament.Source: BuaNewslast_img read more

‘Seng season opens statewide

first_imgShare Facebook Twitter Google + LinkedIn Pinterest The harvest season for ginseng opened Sept. 1 and continues through the end of December on private land, and it’s important to note that the collecting of ginseng on any public land is prohibited. Harvested ginseng must be certified by the Ohio Division of Wildlife (ODOW) prior to export from the state to verify its weight and legal origin. Federal law requires that all state lots of ginseng be separated and totaled by the year. Because of this necessity, all uncertified ginseng must be weighed and accounted for each year.The export of American ginseng from the state of Ohio is regulated under the Convention on International Trade in Endangered Species (CITES) administered by the U.S. Fish and Wildlife Service and ODNR. Ginseng is a slow-growing perennial herb that is highly valued in the United States and worldwide for its alleged medicinal traits. Due to its value and significant harvest pressure, regulation on both harvest and export are necessary to ensure survival of the species.Additional information about American ginseng and harvest regulations can be found in the publication Ohio’s Green Gold available on read more

Being an ordinary farmer is what made Grandpa extraordinary

first_imgShare Facebook Twitter Google + LinkedIn Pinterest As I write this, there is a greasy DeKalb hat and a pair of Liberty overalls hanging on the wall of my office. Yellow work gloves are tucked into the back pocket of those overalls and a big pair of pliers is nestled in the side pocket. The front pocket of those bibs is filled with a blue handkerchief, a pouch of Half & Half tobacco and a corn cob pipe that has been charred by a thousand matches and smells like most of my childhood memories.These items and those memories are what I have left from my Grandpa “Popeye” Thompson, who recently passed away, leaving a gaping void in the Licking County agriculture community.Some of my greatest childhood moments happened when someone would connect the dots and figure out that I was Popeye’s grandson. The smiles on their faces made me realize that they had, in one way or another, been impacted by knowing my Grandpa. It made me feel so proud because you could tell that, because they thought so much of him, they thought I must be pretty special too.The reality of his passing hasn’t completely set in because he is always in my head, so to speak, even when he was living. I always hear him telling me to work smart, not hard and that if you always tell the truth, you’ll never have trouble remembering what you might have said. As I made my last few visits to Grandpa’s, I remembered the lessons that he taught me. Most of them were learned by just simply watching how Grandpa lived, how he treated others and how others treated him in return.As with most farmers, Grandpa was all about taking victories in stride and losses with grace. One of the prime examples of the latter was when he and Grandma lost their house in a fire. Before they were even allowed to search what was left of their home after the embers burned out, neighbors from every direction came together and built what is still affectionately known as “The Barndo” — a 500 square foot make-shift condominium that was nothing more than walls and a ceiling made of plywood in the back of the barn. This simplistic suite was complete with a firewood stove, running water and an outhouse. As usual over their 60 year marriage, Grandpa and Grandma made it work just fine as the new house was being built. That show of support from the whole community was proof enough for me that my Grandpa was a good man.Who wouldn’t want to learn from a man that like?As he approached his 70s he was looking for a way to leave what he had left, about 200 acres of land, to his 5 kids. His land is pretty nicely placed on a main state route and he was contacted multiple times to turn his corn and bean fields into housing developments…and he turned down every offer. Seeing more blacktop than green grass was not what he wanted. He wanted just the opposite and that is exactly what he was able to do when he made a business deal to turn his land into a golf course. After two years of construction, The Legends of Locust Lane was opened for play. The course was made up of 18 challenging holes with undulating hills, perfectly placed bunkers and lush greens.That golf course was exactly what Grandpa wanted. A viable business that would be able to give all five of his kids a cash flow for years to come and something that could even be passed down to my cousins and me to continue on down the line.Tee times were filling up and business was pretty good in a short period of time. Then, seven years into the venture, the Ohio Department of Transportation decided that a new state route 161 was going right through his property and taking out half of the 18 holes. The Legends at Locust Lane was no more and after 40 years of farming that ground and turning it into something viable, everything Grandpa knew…was gone.For many this would make the blood boil, but I learned a valuable lesson by watching how Grandpa handled such a difficult situation. As the surveyors were placing markers on the piece of Grandpa’s land that was soon going to be a four lane highway, they had some difficulty getting to some parts of the property. To help them get their job done, Grandpa lent them his tractor. You could tell the workers were a bit uncomfortable with how nice Grandpa was to them, considering the circumstances. That’s just the kind of man he was.After death, we talk a lot about legacies. And leaving a legacy can mean many different things to many different people. For Grandpa, a legacy wasn’t weighed by how much money he left behind, how much land he farmed or what kind of tractors he had (okay, it might have been a little about the tractors). His prized possessions were two Eagle Cs that were one serial number apart. One was his father’s and the other one he found for sale in a tractor magazine, inspiring him to drive to Wisconsin to reunite the “Long Lost Brothers.”For him, legacy was about family. And not just family, but how he raised his family. Over the final days of Grandpa’s life, I witnessed his five children and Grandma come together with the purpose of giving him comfort and strength. Through that process, they also gave him the certainty that everything would be alright after he left.Legacy is also measured by a man’s character, and not only by his character but by his characteristics as well. All of his grandkids have some of Grandpa’s characteristics. The curiosity and willingness to learn and his respect of livestock and nature as a whole, his tender heart that loves unconditionally, as well as his laughter, love of the outdoors, determination and the discipline to see every project through and the ability to tell a good story, all live on through the generations.Legacy for Grandpa wasn’t about being a farmer, but about the way he farmed. Grandpa loved the land and left it better than he found it. Grandpa believed in helping others and he always took others’ concerns and put them before his own. He believed in helping the next guy down the line and giving the younger farmers a hand. I know a few Licking County farmers who will tell you that some of the best advice and some much needed help in a difficult time came from Popeye Thompson.I know that what is left of him here on Earth is nothing but the shell that Grandpa used for his 79 years, but what remains of him can tell a story just about as good as he could. I will always remember the well-worn, grease stained hands that bled at one point or another from working the ground or rigging up some implement to make it just right for his uses of it and the wrinkled forehead from concerns of too much rain or not enough, depending on the year.The lines around his eyes formed from the smiles when a new Grandchild made their first visit to Sunday dinner or when grain or cattle prices made farming more fun than usual. His thought-filled eyes looked right into yours when what he was telling you was most important, waiting for you to acknowledge, “Yep Grandpa, I got it.”As a farmer, Grandpa planted many seeds. Millions upon millions on his Locust Lane Farm in Alexandria, and many more seeds that grew in the form of other farmers who needed a hand, friends that needed an ear and strangers that didn’t know they needed anything until they met Grandpa (and he was happy to oblige).Over the next few weeks I am sure I will hear about the many seeds that Grandpa had sown in the stories that I will hear when I proudly introduce myself, as I always will, as Popeye Thompson’s grandson.Thank you, Grandpa. We’ll see you down the road!last_img read more

Blue Heron EcoHaus: Making an ICF Foundation

first_img BLOGS BY KENT EARLE Dealing With Really Bad WaterLet Construction BeginPicking High-Performance WindowsHow Small Can We Go?Choosing a Superinsulated Wall SystemHeating a Superinsulated House in a Cold ClimateIs Passivhaus Right for a Cold Canadian Climate? While we attempted to work out the problems with site work, the foundation work continued to move forward. I wrote earlier about our decision to use the Nudura One Series of insulated concrete forms (ICFs). We were quite excited about this product for a number of reasons.First, basements are generally boring. By using this system of ICFs we could have a finished interior wall of concrete immediately, which would look aesthetically pleasing and be something of interest, something unique, for our basement. No need for any extra framing and drywall. RELATED ARTICLES Nudura forms are slow goingBut not these ICFs. This basement was a massive pain in the ass. After one day, the guys only had one of seven rows done. There was no simple way to attach the forms and keep them locked in place. You see, with standard ICFs, the blocks are basically like Legos. There are little grooves on the inside and outside that line up and attach to the corresponding little plugs on the other block. Snap snap snap — it goes together. Easy.Assembling Nudura forms was not easy. The little Lego grooves and plugs were only on the outside of the blocks, not the inside, as the plywood slabs simply butted together, creating big seams and gaps. (Wouldn’t tongue-and-groove plywood have made sense, Nudura!?)Frustrated at the lack of progress, Taylor called the Nudura sales rep, who came out to the site. Amazingly, he had never seen the Nudura One series before. Like, never ever. As they all worked together to try to troubleshoot this problem, they eventually decided to call the technical support team at the head office in Ontario, Canada.Conventional ICFs have a layer of foam insulation on each side of the concrete core. The forms snap together quickly. BasementsInsulated Concrete FormsHow to Insulate a Basement WallPlacing Concrete In Our ICF Foundation Walls Editor’s note: Kent Earle and his wife, Darcie, write a blog called Blue Heron EcoHaus, documenting their journey “from urbanites to ruralites” and the construction of a superinsulated house on the Canadian prairies. Their previous blog on GBA was called Let Construction Begin. The blog below was originally published in June 2015. (A complete list of Kent Earle’s GBA blogs is provided in the “Related articles” sidebar below.)center_img Second, in terms of energy efficiency, this system should perform better than conventional ICFs. With this system, you are not insulating the walls of the basement from the house itself. (Standard ICFs and standard poured-concrete basement walls have insulation on the inside and cannot get any benefit from the thermal mass of the basement walls.) Since we have a huge thermal mass in the walls and floor of the basement, the concrete can store a lot of heat (heat collected from sunlight or simply added by the in-floor hydronic heating system) to radiate to the rest of the house — essentially functioning like a giant battery.The forms were delivered about a week before they were needed. There was an incredible amount of insulation that was stacked in the shop. And the day following our stresses with the septic system, Taylor and Curtis got to work building the basement forms. They had budgeted about four days to get the forms up and one day to pour. “ICFs go fast,” they said. The following day, the pumper truck arrived, pumping a buttload of concrete into the basement walls. Now was the real test of the untested Nudura One walls and the MacGyver skills of the build team.I was nervous that day at work, just waiting for the phone call from Taylor explaining that there had been a catastrophic failure, when the walls of the forms burst under the pressure of the concrete, causing the walls to break apart and concrete to fill our basement.But that call didn’t come. Relieved, we drove home at the end of the day. The walls were still standing and they were filled to the brim with concrete!The next day we would pull the plywood off and see what magic laid beneath.P.S. Nudura has offered to cover at least some of the extra time of the build team for Research and Development of the Nudura One series. They suggested making 2×4 L-brackets to support and anchor the forms. (Uh, that’s part of the plan?) Oh, and as for the gaps in the plywood — where concrete would completely burst from when pouring? Well, just use Tuck tape, they said. Tuck tape!?? (I suppose it’s slightly more classy than using duct tape.) Jeez Louise.Unfortunately, after building a bunch of the 2×4 L-brackets and bolting them onto the forms, the carpenters realized that this was not going to work at all. These brackets did nothing. If anything, they made the problem worse by pulling the forms further inwards, causing even greater warping of the walls. Thanks for the “technical support”!(You’d think they’d never sold this product before. We later found out that they had never actually used these forms in a residential application.)Over the following four days, Taylor and Curtis grudgingly put the forms together and stacked them higher and higher, eventually reaching the top, at 10’6″. They put an absolute ton (perhaps 2 tons) of rebar in the ICFs, both vertically and horizontally, to reinforce the high walls and provide the structural support for the beams, joists, and double walls that would sit upon the foundation.Seeing the forms go up was pretty exciting, but just don’t look too closely or right down the line of the wall…Because that ain’t straight.Slow but steady progress: It took two carpenters four days to set the forms, and another three days to straighten the walls and make final adjustments before the concrete could be poured.I have to admit, I was more than a bit worried. I wondered, how the hell were they going to straighten these walls?Taylor and Curtis had also eaten through their projected timeline and still had to try to straighten the walls. After four days, the walls were not even stacked, let alone straight and ready for concrete. Over another three days, all they did was straighten and adjust the walls, using large bracing and strapping to make them level, straight, and even. When Taylor finally told me they would be pouring concrete the next day, I had to run over and make sure.Praise the Lord! (This whole process is making me become very religious, it seems.) Concrete wall revealThe day following the placing of the concrete, we were ready to pull off the plywood forms and see what lay beneath. Leaving the plywood on for more than a day would cause the plywood to adhere too firmly to the concrete and make the sheets extremely difficult to remove. We were a bit nervous. We had been pegging a lot on how these walls would turn out — they would be, after all, our finished interior walls — so I really hoped they wouldn’t look like crap.First we had to remove all of the exterior bracing that the builders had spent four days installing, tweaking, leveling, and straightening.Hard work pays off: Interior plywood forms were removed to reveal perfectly straight and square concrete walls.They had done a great job. The walls were perfectly straight and square.We started unscrewing the plywood forms, and — cha-ching!They looked frickin’ awesome!As we removed the forms, I had to chuckle, because the builders, who had for the previous week been cursing the Nudura One system, said (as they saw the finished look) that they would “use it again.” I guess that, from time to time, looks do make up for a bad personality.We spent about two hours removing all of the forms. As we got towards the base of the floor, we crossed our fingers, hoping that it had all settled nicely to the bottom without any “honeycombing” of the concrete that would need to be parged. Impressively, it looked excellent all the way from top to bottom.last_img read more

Humble Pie

first_img Originally published Feb 4, 2008 10:12:00 AM, updated October 01 2019 What did I learn this weekend?  First, I learned that even Tom Brady can’t throw a football accurately with linebackers in his face.  Second, Tom Petty might be a bit old to be trying to rock out during halftime.  And finally, yes, I learned that inbound links, website grade, web traffic and other Internet marketing metrics do not affect what happens on a football field. To be honest, I think my prediction last week was clear that it was somewhat in jest.  But still, I make a full apology to our blog readers for going perhaps a bit too far last week when I predicted a Patriots victory using Internet marketing data.  I will now eat my Humble Pie just like the Patriots should be doing.But, that does not mean that all of you reading this article are off the hook!  Why?  Because all these metrics do matter!  Internet marketing metrics matter for your business. While predicting the result of a football game might not make sense, I do think you can predict the future of your business using things like traffic, inbound links and website grade.  More people visiting your website indicates more interest in your business. A higher Website Grade comes from you doing all the right things online, which helps more people find your website.So, I will eat my humble pie. But, your assignment is to get a free marketing report at Website Grader and add to your goals for 2008 to improve your Website Grade, double your website traffic and double your website lead flow. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Who Wants a Marketing Music Video? – Ke$ha Parody, “Clicks Talk!”

first_img Clients blowing up your phones Clicks Talk (Parody of And now the sales are lining up, you’re a content creator Tune in every Tuesday on our blog, or mvolpe ‘Cause when I start the preso I ain’t goin’ back Join fellow deadheads, HubSpot CEO, Brian Halligan and acclaimed author, David Meerman Scott for marketing takeaways from the Grateful Dead! ?  @ If you liked the subscribe to our YouTube page. Producer and Director: That’s right. I’mma type Download the on-demand webinar now. Vocals: , @ Na Na Now Inbound what’s it’s all about HubSpot TV’s I’m talkin’ excellent SEO Cold calling’s for clowns Cortenberg Desktoppin’! Rocking the SFDC COLD CALLING’S FOR CLOWNS! Karen Rubin and Mike Volpe.  , @ karenrubin through song Want more videos? Update status: “19th floor Clients all lookin’ impressed music video, check out this one! This video guest stars Got my degree (MIT) and my plan of attack Laptops , @ I’m just so good it’s like cheating!” repcor Blogging just like the pros Clicks Talk repcor So! What did you think? Do you have any music video masterpieces that you’d like to share? Put ‘em up CHORUS I’m talking ‘bout Tweeting in the morning on the way to the meeting HubSpot put your searches up ‘s “Tik Tock”) by Woody Tondorf So we set up landing pages and they’re already here Content rocks and your blogging don’t stop no! Ain’t got a cent in your bank cause your inbox is clear Originally published Jun 1, 2010 1:00:00 PM, updated July 04 2013 Do you ever want to inspire others to embrace the value of inbound marketing … And you’re tracking all your progress with our sweet Webinar: Marketing Lessons From The Grateful Dead Better than Kawasaki ‘Til we see the sunlight Ke$ha Lead generation success WoodyTondorf CHORUS: You Oughta Know Inbound Marketing @ Starring: Blowin’ up RSS feeds C to the M to the S @ Website Grader And cold calling’s for clowns Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Everything a Marketer Should Know About QR Codes

first_img Originally published Jun 9, 2011 3:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Barcodes, QR codes, readers, 2D barcodes (have you ever seen a 3D barcode?). There’s a lot of debate in the marketing world about just how useful these scan-able images can be for businesses. Opinions range from “who would waste their time using those?!” to “I just don’t think marketers have figured out how to use them yet.” What the Heck Is a QR Code? QR stands for quick response, and barcodes are nothing new. But to clear up any confusion, a QR code is simply a matrix barcode that is readable by QR barcode readers that can be installed on smart phones . The information that is encoded by QR codes can include text, a URL, or other data. Barcodes have been around for quite some time, but their use as a mobile utility for accessing information is new in the scheme of things. Just like any new piece of technology, the mass market will show signs of resistance before it starts to adopt it. And while there will always be naysayers out there, the fact of the matter is that if QR codes catch on with consumers (and there is nothing that suggests they won’t), businesses – especially local ones – can really stand to benefit from them.Even though the mass market has yet to fully embrace them, there are multiple reasons why local businesses should be embracing QR codes now as part of their mobile marketing strategy. QR Codes Can Help You Stand Out From the Crowd Differentiating your business from your competitors is definitely a marketing 101 lesson. The fact that QR codes have not yet been adopted by the masses means there are many people who see them and don’t know what they are. If used correctly, QR codes can spike the curiosity of your customers and prospects alike. Use this opportunity to link QR codes to exclusive offers or valuable content to carry that curiosity through to a sale. Boston Photobooth Rental is a local shop that rents photo booths for all sorts of occasions. They recently redesigned their business cards and used the back of the business card to host two QR codes. One leads to their website and other to their reviews page. Tell me using this otherwise wasted real estate is not a good idea! QR Codes Let You Target Consumers On the Go   Retailers, don’t you wish there was a way to interact with customers on the go? Integrate QR codes into your store signage and other print advertising. Whether you’re providing coupons for shopping in-store or an easy way to sign up for your newsletter, QR codes make it super easy for customer and prospects to access your information fast on their phone.REI, an outdoor sports apparel retailer, had this signage on the front door of one of their stores to pique interest about their frequent shopper program. Instead of calling out the program, they focused on the benefit (dividends) and provided a QR code linked to a list of products people were able to purchase with their dividend. QR Codes Make Real Life Interactive Like the Web   The incredible growth of the online marketing industry isn’t a fluke. Businesses are shifting their time and budgets to online channels because it’s much easier to track the success of their efforts and prove their strategy is working. QR codes essentially allow you place call-to-action buttons on any piece of physical content you have.center_img Brand Experience The best time to look at recipes (at least for me anway) is while I’m at the grocery store. My local Whole Foods store has a recipe board equipped with QR codes so shoppers can open the recipe right on their phones and make sure they buy all the ingredients they need. Genius! Setting Up QR Codes Is Free & Easy to Set Up There are multiple resources businesses can access that will allow them to insert a landing page URL and create a QR code that will direct users to that URL with the click of a button.Sites like Kaywa QR Code allow you to set up QR codes in a matter of minutes and provide you with proper image formats to use in your designs. The Market May Be Slow to Adopt, But the Telecommunications Industry is Ready for You An industry has sprung up around the use of QR codes and other mobile barcode technology. A great example is Neustar . They are veterans in the telecommunications space and recently launched a mobile barcode service that lets you take QR use to the extreme.Neustar users can utilize features like dynamic URLs for geographic or device targeted offers, day parting, and web analytics to make their campaigns incredibly efficient. All the Cool Kids Are Doing It This is not true at all. In fact, you could argue that only geeks are using these things. All kidding aside, the use of QR codes could open up new channels of traffic and customers to your business. At HubSpot, we talk all the time about testing new forms of media and marketing tactics. You won’t know if QR codes will work for business if you don’t at least experiment with them. Go ahead, test them out. If they work — awesome. If they don’t, then who cares? You’ve got nothing to lose. Either way, we’ll still think you’re cool, and actually, you’ll look like the cool kid in your industry if your use of them really pays off. Have you started to use QR codes or other mobile barcodes? Please share how you’re using them, how you are measuring results, and some tips to getting started. Photo Credit: pagetxlast_img read more