Thanks to those who make farming look simple, even when its not

first_imgShare Facebook Twitter Google + LinkedIn Pinterest A few years ago my uncle got a new farm truck. He searched long and hard for a new model with as few electronic gadgets and gizmos as possible. No power seats, windows or locks, or AC. The truck has standard transmission and certainly no heated seats or heated steering wheels. He even has to turn the knob on the radio for goodness sakes. Why would anyone purposely subject themselves to such personal calamity?The answer: all that fancy stuff breaks, and it can’t be fixed in the farm shop. Power windows, for example, are very convenient until they happen to go out when you are trying to pay at a drive-through window in a torrential downpour. Then they are frustrating, unpleasant and expensive to fix (speaking from personal experience).As I get older I continue to gain more appreciation for non-fancy, basic stuff that really works the way it is supposed to. In my years I have had all too much experience with home improvement projects where you end up working on the dysfunctional tool used for the project rather than the project itself.So, when I find something really works the way it is supposed to, I find it very satisfying. I couldn’t help but feel this way as I strolled the winter pastures with Pete Conkle on his grazing operation nestled amid the rolling hills of Columbiana County, his roll of poly tape in hand. He is this year’s Ohio Cattlemen’s Association Environmental Steward Award winner.Throughout the history of agriculture, mankind has fought (and lost) many battles trying to force square pegs of food production into the round holes Mother Nature provides. One thing I truly enjoy about my job is getting to work with many farmers who have found ways to make the specifics of their situation work in relative harmony with the realities of maintaining a viable agricultural operation.Now, Pete, I am sure, would be the first to tell you that plenty goes wrong on the farm on a regular basis and that some days it definitely may not seem like things are working the way they are supposed to, because they aren’t. But, at the same time, it is hard to argue with the simple pleasure (based on years of hard work and management) of watching cows rush into fresh, new winter pasture and begin luxuriously feasting after Pete sections off a new area. When you watch it, it is clear that things are working the way they are supposed to. God grows grass, animals eat it, and man manages it all in way that produces food — appealing simplicity.Of course, anyone who knows anything about intensive grazing knows that the reality of doing this is anything but simple. Last month the Ohio Forages and Grassland Council (OFGC) held their Annual Conference at the Ohio Department of Agriculture and the program covered topics including research into the value of irrigating pasture, the benefits of reduced lignin alfalfa in increasing digestibility and the use of nitrogen inhibitors in pasture.All of the components of the program were to help attendees piece together a plan for better managing their pastures in the future.“Every day you have to manage it. A lot of people I work with want me to give them a cookie cutter method to do it this way and you’ll be good for this year. Every day you have to think about when you should turn them into a new pasture, when you should take them out of the old pastures. The problem we have in the spring is that we have more forages than livestock, and then in the summer we have the opposite — we have too much livestock and not enough forage. We have to take the extremes out of this equation. We can do that with management,” said Gary Wilson from Hancock County, with the OFGC. “You have to think through that because it involves your resources, different species, your soil type and many other factors. It takes planning and every day you have to think about what you want to do.”When gizmos and technology get frustratingly complex, especially when they decide to not work, something simple like mankind harnessing the combination of plants and animals to produce food is very refreshing. This, I believe, is true whether you are a farmer, a consumer, or an ag journalist.But, at the end of the day, achieving such simplicity is not so simple, and I appreciate the folks who understand that, but make it look simple anyway.last_img read more

Unverferth Introduces 60’ Boom for ATV Sprayer

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Unverferth Manufacturing Co., Inc. announces the addition of a 60’ boom for its Top Air ATV sprayer for greater crop-spraying productivity.The new self-leveling 60’ boom features three-dimensional steel construction for maximum durability and front-folding design for compact transport.  The tool-free height-adjustable boom allows ground spraying clearance from 12” to 30”.  Outer wing sections feature a breakaway design for added protection and touchdown wheels to assist in boom clearance in uneven field conditions.The Top Air ATV sprayer features 200-gallon tank capacity, width-and length-adjustable axle design, cushioned tongue for operator comfort and durable powder-coat finish to resist corrosion. It’s also available with a 45-foot boom.The Top Air ATV sprayer also features a nine-gallon clean-water tank with storage container for added operator safety.  Its centrifugal spray pump is powered by a 5.5 HP Honda gas engine for reliable operation.It performs like a full-size sprayer with features including tank agitation for proper chemical suspension, highly visible tank volume indicator, three-section boom with electronic ball valves,15” or 20” tip spacings and electronic rate controller.Options include foam marker with dual-canister design, fence row nozzle kit for more accurate spraying at the field’s edge, transport light kit and rate controller options.Growers are encouraged to check with their nearest Top Air dealer or visit topairequip.com for complete details.Unverferth Mfg. Co., Inc. is a family owned manufacturer and marketer of tillage, seed, hay- and grain-handling equipment along with pull-type sprayers, fertilizer applicators and agricultural dual, triple and specialty wheel products. For additional information, contact Unverferth Manufacturing Co., Inc., P.O. Box 357, Kalida, OH  45853. Phone 419-532-3121 or visit the website at unverferth.com.last_img read more

How Tech Protects The President: Audio Analysis

first_imgA Web Developer’s New Best Friend is the AI Wai… Related Posts 8 Best WordPress Hosting Solutions on the Market Tags:#Data Services#web New audio technology can pinpoint the location and precise time of a gunshot — even the type of gun that fired it — up to 2,000 yards away. Shotspotter is that technology, and the third and final installment in this series on the technology protecting the President. SST Inc., the Mountain View, Calif., company behind the product, installed its sensors on buildings around the Democratic National Convention in Charlotte, N.C. No incidents were reported, but that just may mean the system is working. Proponents of the product claim that it wards off as much crime as it detects.   Here’s how it works: Shotspotter antennae and sensors activate when the sound of a gunshot is detected. They triangulate the noise, measuring its intensity, to find the source, and then alert police. The system can even determine what kind of gun was used and the precise time it was fired. Wow. More than 70 departments use the system already. In most cases, officers say that just having the system quickly curbs criminals from even committing a gun crime, because of the high rate of detection.Basically it makes crooks think twice before taking a shot. While it’s hard to track these stats nationwide, some numbers we did find seem to support the system’s effectiveness. In Rochester, N.Y., gunfire was reduced 43% after Shotspotter went live; and in Minneapolis, that city saw a 30% decrease in gun shots reported within the first 30 days of introducing Shotspotter.These systems are at work in more than 60 U.S. cities and cost between $40,000 and $60,000 per square mile to set up and run. Photo by The Knowles Gallerycenter_img Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… adam popesculast_img read more

WATCH: Derrick Rose moved to tears after watching video tribute from Chinese fans

first_imgTrending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Kammuri turning to super typhoon less likely but possible — Pagasa MOST READ It seems like a long time ago when Derrick Rose was terrorizing opposing NBA defenses with his acrobatic drives to the rim and devil-may-care play style.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutBut after undergoing multiple major surgeries over the past few years, Rose—although still a terrific player—has certainly lost some of the explosiveness that earned him the league’s Most Valuable Player award in 2011.ADVERTISEMENT Despite averaging 18 points per game with the dysfunctional New York Knicks last season, Rose was not heavily sought after by NBA teams this off-season.Still, his troubles did not affect his popularity in China, as his jersey was the top seller in the country two years ago, alongside Kobe Bryant’s, according to Sports Illustrated.Check out the touching tribute below. /raRELATED STORY:Rose talks fame, fatherhood, Cavs and redemption The three-time NBA All-Star was visibly moved to tears after being shown a video message from strangers who professed their love for him and wished him luck in Cleveland.“I didn’t mean to cry,” Rose said, as he wiped the tears from his eyes while being interviewed by the Chinese media. Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Don’t miss out on the latest news and information. ADVERTISEMENT LOOK: Venues for 2019 SEA Games UPLB exempted from SEA Games class suspensioncenter_img WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Although his stock has certainly dropped for NBA teams this season, the 28-year-old Cleveland Cavaliers guard remains one of the more popular figures abroad, as evidenced when he recently made a trip to China for an Adidas promotional event. Typhoon Kammuri accelerates, gains strength en route to PH Brace for potentially devastating typhoon approaching PH – NDRRMC LATEST STORIES View comments La Salle, FEU strong picks Read Next SEA Games in Calabarzon safe, secure – Solcom chieflast_img read more

Suffering from Beginner’s Blogging Block? Get Over It!

first_img Blogging get indexed by search engines more frequently for more keywords Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This condition is closely related to (maybe you!) in something your customers care about, no matter how obscure your product or service. In fact, the more obscure, the less likely it is that someone else is already out there sharing great content on the topic. . Blogger Takeaway . Blogger Takeaway: siness topics with more than ten bloggers regularly contributing content. , which typically occurs only once blogging has begun. mean that even though readers have more choices, they also have more customized content results. Being the result for a really unique search probably means you have the answer, product or advice the reader is seeking. What a great way to qualify! , often hesitating to launch a blog for fear that their hard work will only add to the clutter. . Blogging is a forgiving medium that allows you to move quickly. Most companies agonize over every word of copy on a Web page that customers see every day. With a blog, there is a new post every few days and a more conversational tone is expected. Blogs give you the freedom to create content easily so you Long tail keywords Originally published Feb 23, 2010 8:30:00 AM, updated October 20 2016 . : You and I might not initially gravitate to a solder paste blog — but recognize that almost any highly technical product with multiple applications has a veritable treasure trove of possible blog articles. This is your chance to share ideas, advice and news that will have people coming back to you for more thought leadership. major chimney sweeping scam in the region “Sure. That’s easy for you to say, Kirsten. You’re at HubSpot with a crew of pro-blogger types and a company culture and value proposition that promotes the whole idea of blogging.”  This developer, manufacturer and supplier of specialty alloys and solders maintains multiple blogs across technical and bu Fair, but here are a couple of great examples of bloggers in different industries who have figured out how to achieve blogging success in a crowded environment on topics that, at first blush, might seem esoteric or limited. Register for the webinar I could regale you with With more and more people contributing to the blogosphere (hundreds of millions of blogs are indexed by Technorati), it keeps getting harder to catch readers’ attentions.  This means a lot of would-be bloggers question their ability tocenter_img Register for the Webinar: How to Create a Blog Factory Photo by Martin Kingsley Topics: Your product or service might not be the stuff of major motion pictures, but that doesn’t make it uninteresting. In fact, information about the seemingly-mundane topic of your chimney was the perfect opportunity for Billy Sweet to fill a void in a niche area. Consumers today don’t know where to go for this type of service, so they Google or Bing it. You can be sure that Billy Sweet Chimney Sweep comes up at the top for results in the Boston-area.  Someone at your company is an expert Billy Sweet Chimney Sweep potentially drive additional traffic and leads to his or her business Want more blogging ideas?  Blogger’s Block create content that is interesting and timely , but instead, I’ll encourage you to take the next five minutes to jot down a few topics you might blog about. and then evaluate if maybe you do have what it takes to jump in.  Break down that Beginner’s Blogging Block with a catalog of ideas that draws on common FAQs, customer concerns and success, best practices, your take on industry news, etc.  You may find that you’ve got 20 great article ideas just waiting to be written! Create a Blog Factory that Delivers Customers 1. Indium Indium’s blogs by Kirsten Knipp and Jeffrey Henning, the voice of other stories of bloggers who decided to jump in and are seeing results , to learn about how to This Boston-area service company that specializes in all things chimney, ranging from inspections and sweeping to entire rebuilds, began blogging in 2009, helping to triple website traffic and double online leads. The team at Billy Sweet Chimney Sweep found that consumers were getting a lot of misinformation about chimney services and seized the opportunity to set the record straight with a blog series that gives answers to frequently asked questions. The blog has even helped consumers protect themselves against a Why should you jump into blogging anyway? 2. Vovici’s remarkable blog , including a Chinese language series, are particularly useful because the community using solder paste and related products is highly technical and seeks advice and support when they are creating new electronic designs. The gives Indium a vibrant platform for prospect research and customer interaction, drawing folks into their site like a giant content magnet. Beginner’s Blogging Block is a condition associated with blogging whereby a would-be blogger feels unable to begin a blog that couldlast_img read more

30 Brilliant Social Media Marketing Tips From 2011

first_imgWith so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven’t benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.1. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. They blog about being entrepreneurs, which is great – if your target audience is entrepreneurs. Blog about the things that your community wants to know about. (Source: Mark Suster)2. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. (Source: Jeff Esposito)3. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website. (Source: The Next Web)4. Mobile check-in deals aren’t just for restaurants and bars. See how one medical practice creatively offered a special to his tech-savvy patients for checking in. It’s something any small business marketer can learn from. (Source: Mashable)5. How frequently you blog does count. Businesses that blog daily generate 5 times more traffic than those that post only weekly or daily. (Source: Social Media Examiner) Bonus tip: need ideas for all that content? Here’s 100 of them to get you started.6. Hashtag-stuffing tweets doesn’t work. A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. (Source: Social Media B2B)7. If you follow more people than are following you, you could harm your Twitter account’s SEO potential. Search engines “trust” those with more Twitter influence, and following many more people than follow you isn’t always an indicator of that. (Source: Marketing Profs)8. Building an online community? Show your power users that you appreciate their contributions. Do this by asking them for feedback, offering prizes and giveaways, and actually saying “thank you” for their interactions, mentions, and good content. (Source: Social Media Today)9. Blog about the problems your product or service solves – not about the product or service. No one cares about you (yet.) Everyone cares about their own problems and if your product or service can help. (Source: Social Fresh)10. Think of marketing as storytelling, and think of your customers as the characters. Think about what motivates them. Measure what patterns they display. Let their actions, wants, and needs drive the story. (Source: Joey Strawn)11. Depressing tweets, vague tweets, tweets about your weight loss – and of course, our favorite, the humblebrag – these are all messages that are better kept to yourself. A little personality is fun. But for the most part, stay professional and positive. And always, always stay classy, of course. (Source: BostInnovation)12. What does your social media strategy really need? It needs to answer simple questions. Who am I speaking to? What do they want from me online? How will this strategy evolve? It’s not tools or tactics or having the perfect definition for either one. It comes down to these basic ideas that are all about tying social media to your businesses needs. (Source: Smart Blogs on Social Media)13. Publishing a blog post on your company blog? Post several tweets of that post and track the success of different times and keywords for your followers. (Source: Social Media B2B)14. Stop talking about yourself if you want more retweets. Want to get more RTs? Of course you do. They drive traffic to your blog posts, can boost SEO, and connect you with with more followers. According to Social Media Scientist Dan Zarrella’s latest research, tweets with self-reference get fewer retweets than those with other information. So be relevant, share good information, and don’t make it about yourself. (Source: Dan Zarrella)15. The medium isn’t the message. Remember that Twitter, Facebook, or whatever platform you’re using isn’t the strategy; it’s a tool to distribute your message. (Source: Entrepreneur)16. Choose to measure social media metrics that tell you how you’re doing based on why you’re doing social media in the first place. This will require you to step back and think about why you are tweeting, or why you have a Facebook Page. Is it because you want sales? Then measure conversion rates. Is it for market research? Then monitor trending topics. (Source: Clickz)17. Use geo-location Twitter searches to identify local prospects to connect with. In Twitter’s advanced search, you can refine your search by keyword and location. (Source: Jeff Bullas)18. Use social media data to find your key influencers, outline your media plan, and develop your messaging. By listening to customer conversations on social media, companies can learn a lot of information about their competitors and industries that will help them better craft their marketing programs. (Source: Mashable)19. Create a Facebook group to stay connected with those you meet at conferences months after the last panel. The new Facebook groups aren’t the old “I lost my cell phone number” most people have been invited to at some point. New groups allow you to email content, use collaborative group docs similar to Google Docs (perfect for sharing Twitter usernames or other contact information), and message the whole group at the same time. (Source: Social Fresh)20. Consider the timing of your social media posts – time of day, time of week, and time of year. If you’re posting to your Facebook Page in the mornings but your audience isn’t looking until after office hours, your updates are lost in the mix. If you work for a seasonal brand (think snowboards), how do you need to better tailor your content during the summer vs. the “on-season?” (Source: Search Engine Optimization Journal)21. You don’t need the voice of influencers – you need your brand advocates. Engaging with influencers just for the sake of having someone with 100,000 Twitter followers talk or blog about your product isn’t useful because they aren’t invested in your product. Your brand’s existing advocates are. An influencer might get you quick buzz, but your brand advocates offer longevity. (Source: Danny Brown)22. Have a common name? Use checkusernames.com to test personal brand monikers that will work for your social media handles and domain. It’s likely that DanTaylor.com is already taken, but you can check to see what variations are available so you can create a cohesive personal brand across all social networks. (Source: The Next Web)23. Plan your editorial calendar for what ebooks can result from your blog posts.  Cranking out content for a company blog each day isn’t easy, but if you approach your content creation strategically, you can do it in a way that scales for your business. (Source: Social Media B2B)24. If you’re going to tell people to “like” your company on Facebook, have something of value waiting there for them. Give them a reason why they should “like” you. (Source: Outspoken Media)25. If your company makes a mistake on social media – think rogue tweets – step out and own up to the mistake. Don’t pull any tricks and pretend you were hacked. (Source: Smart Blogs on Social Media)26. Use social media contests as an opportunity to learn more about your customers. Ask them how they heard about your promotion to get a sense of what channels people use to learn more about your brand. (Source: Mashable)27. Here are three universal content blueprints to include in your company’s blogs: offer a new opinion, create a killer list, or teach your customers how to do something. (Source: Social Fresh)28. Leverage social search and boost your rankings for target keywords by offering content (ebooks, webinars, etc.) and having community members pay with a tweet. Use hashtags.org to find hashtags that matter to your audience and work them into your pay with a tweet offering to tap into prospective community members on the web. (Source: SEOmoz)29.) Include social sharing and follow buttons on your site, your blog, and in your emails. Use this how-to guide to learn how you can create them for all the major social media networks. (Source: HubSpot)30. It seems obvious, but an often disregarded quality of great community and social media managers is great social skills. Tact and discernment go a long way. (Source: SocialFresh)What social media marketing tips helped you out in 2011? Let us know in the comments!Image Credit: daniel_iversen Social Media Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 9, 2011 5:30:00 PM, updated October 20 2016last_img read more

Embarrassing or Adorable? MySpace Emails Users About Their Decade-Old Photos

first_img Originally published Jun 20, 2014 10:00:00 AM, updated February 01 2017 Topics: Social Media Fails This post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, subscribe to the ecommerce blog here.Personalization has proven to be an important part of developing consumer trust, but what happens if you take it too far?We’ve talked about which forms provide the best possibility for conversions, when to let buyers know you’re collecting their information, and just how much of that information to use. It may seem like overkill but the simple reason we talk about this is, when you cross that line — that invisible line that’s different for every single buyer — you damage your business. And a few weeks ago, Myspace ventured over near that over-personalization line — and some would say they crossed it.Funny Ploy or Blackmail?When Myspace decided to send out personalized emails featuring ten-year-old photos that past users had uploaded to the site, they probably thought it was funny. I probably would have laughed or maybe just shrugged it off. But not everyone found it amusing — in fact, many called the tactic blackmail.Blackmail may be going a bit too far, but the fact of the matter is that Myspace’s email came across like, “Hey, look. We have all these old and embarrassing pictures of you. What are you gonna do about it?” And, to be honest, even if everyone they sent these emails to logged back in just to delete the incriminating photos, Myspace would experience a huge jump in active users, even if only for a day.The Basis for ComplaintWhat was so bad about Myspace sending out these old photos to people? Sure, we see where the whole blackmail thing might be a problem, but why does this bother people so much?The big issue is that consumers are reminded yet again just how much information companies collect. Even after the profile is abandoned or deleted, Myspace still has access to the content uploaded after all these years. Since companies now perform thorough internet checks before making a hire, plenty of people have something to be worried about.It’s not just the abuse of data, though. It’s the simple feeling of violation, of feeling watched or controlled. This is why companies must consider their marketing campaigns carefully. Reminding consumers that you hold that much information about them probably won’t make them like you.Playing Devil’s AdvocateThere is a great chance the bad publicity surrounding Myspace’s choice to “blackmail” past users actually helped the social networking site. After all, I never received any old pictures in my email, and now I kind of feel left out. The hype surrounding the marketing ploy has me wondering just what I posted there ten years ago.Is that enough to send me running to log in? Not yet … but no guarantees I won’t cave later. ;)Have you been “blackmailed” by Myspace yet? Are you curious enough to go check out your photos before they have a chance to send you the horrifying highlights? Maybe you’re of the majority who feel Myspace overplayed their hand when reminding consumers just how much information they have about us. Whatever your thoughts, leave us a comment. We’d love to hear from you. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Create PowerPoint Presentations That Don’t Put People to Sleep [Free Templates]

first_img Topics: Originally published Dec 4, 2014 12:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Click to Tweet:Spruce up your PowerPoint presentations with @HubSpot’s free templates + tutorials!center_img If you want people to remember what you say during your next presentation, take it easy on the bullet points and cheesy stock photos. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest.Free Download: 4 PowerPoint Presentation TemplatesAs savvy marketers and salespeople, we know better than anyone how important it is for our content to be engaging. Whether we’re making a SlideShare presentation for lead generation or an overview deck of our team’s performance to share at the next all-hands meeting, a valuable visual experience is what keeps our audience interested.Luckily, giving your presentations a makeover doesn’t have to be a headache — in fact, you don’t even need a designer. To get started…Ditch the boring 90s templates. Your blank slate just got a whole lot sleeker with these three original, easy-to-edit PowerPoint templates.Create a gorgeous deck for every occasion. Each template in the kit has a completely different look and feel so that you can pick and choose a style depending on the topic and audience.Master key tools in PowerPoint. With these step-by-step video tutorials, you’ll discover how to edit and enhance your images without leaving the platform. No Photoshop necessary.Take your slides to the next level. Get familiar with finding and installing premium fonts to instantly make presentations look more polished.Ready to make your slides pop? Download this kit for all the resources you need to catch and keep your audience’s attention.Also, if you feel like sharing this new ebook with your Twitter followers, you can use the click-to-tweet link below. Presentationslast_img read more

How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner

first_imgThe other day, I was in the grocery store. I overheard a cart-bound little kid asking his mom question after question. “Mom, why do they put so many apples out at once?” he asked as they browsed the produce section. “Mom, what’s Ocean Spray?” he speculated from one aisle over.His enthusiasm and investigative demeanor got me thinking about my own level of curiosity. After all, in today’s fast-paced, innovation-heavy world, what we know today might not be valuable to us in a few weeks, months, or years. And if we want to remain agile, we need to continue to seek out and explore new information, new mediums, and new opportunities.We need to be more curious.While it may seem like an innate desire, there’s actually a lot you can do to nurture and increase your own curiosity. From asking more questions to embracing the unexpected, the following tips are designed to help you become more curious.How to Be a More Curious Person: 7 Tips for Becoming a Lifelong Learner1) Ask every question.Try as we might, it’s impossible to have all the answers, all the time. And while it’s easy to default to assumptions when faced with a challenging unknown, it’s better to work through knowledge gaps by asking questions. When we ask questions, we’re creating an opportunity to discover new, useful information that can be used to challenge our existing approach, expand our vision, and spark fresh ideas. Questioning allows us to become more insightful.”People who get insights see something that’s a little bit off, and instead of ignoring it, they’re curious about it. Curiosity keeps our mind engaged to work out the implications,” explains cognitive psychologist Gary Klein.Don’t know what questions to ask? The folks at HopeLab, a research and development organization, created a series of questions for curious leaders. Designed to help people remain both present and open, these prompts promote the importance of curiosity when assessing a situation. 2) Consume content that’s outside of your comfort zone.I never realized how much there was to learn about coffee pots until mine stopped working one morning. It’s funny the way that works, isn’t it? When we don’t have any initial knowledge about something, we’re not really curious about it … that is, until we have to be. Back in 1994, George Loewenstein, a professor of economics and psychology at Carnegie Mellon University, suggested that curiosity does, in fact, require some initial knowledge. In other words, the more we know, the more we want to know. So if you’re looking to become a bit more curious, you may want to try tapping into some subject matter you don’t know much about. Whether you focus on productivity habits, Egyptian pyramids, beer brewing or something entirely different is up to you. The important part is that the content is unfamiliar — basic research will spur you to want to know more.3) Listen without judgment.”Curious people are often considered good listeners and conversationalists,” explains Ben Dean, Ph.D. in a newsletter for the University of Pennsylvania. By suspending judgment, you’re ultimately allowing yourself to be more receptive to what someone is saying. You’re focusing less on what you’re going to say next, and more on the words and information they’re choosing to tell you — or not tell you.So next time you’re having a conversation with someone, just listen. When you take the time to truly absorb what they are saying, it’ll be easier for you to formulate questions, warm up to new perspectives, and learn something new that you may have missed otherwise. 4) Embrace the unexpected. Many people find themselves plagued by their own doubts, which causes them to miss out on new places, flavors, people, and experiences. But often times, doing something unexpected can trigger a chain of reactions — both positive and negative — that you can learn from and formulate questions based on. When you’re busy worrying about the “what ifs,” you’re shutting yourself off from these types of unexpected opportunities. So go ahead, book that plane ticket. Go on that blind date. Say yes to the “chef’s special” at a restaurant — even if you’re not quite sure how to pronounce it. Research reveals that surprise can actually drive our motivation to learn, so embrace the unexpected and celebrate whatever the outcome. 5) Try not to dwell on the past. When you spend all your time worrying about the past, you don’t give yourself a chance to be curious about the future. So rather than worrying about what you could have, would have, or should have changed about your last assignment, try to focus on strategies for blowing your next project out of the water. “The problem for many adults is that we stop being curious about new experiences and are instead focused on understanding what we’ve already been through,” explains David Klow, founder of Skylight Counseling Center.What new opportunities are out there for you to explore? Is there anyone in your network who can help you get better at XYZ? What conferences can you attend to expand your understanding of the industry you work in? Focus on what’s to come, not what’s already happened. 6) Gamify learning.  If you tend to view learning as dull or tedious, you’ll probably find that training yourself to be more curious isn’t easy. As you would imagine, this is a problem that many teachers are forced to overcome when dealing with unmotivated students. To inspire curiosity and excitement, many teachers have turned to gamification in the classroom. By gamifying lessons, they’re able to regain the attention and interest of their students. Why does this approach work? Games make us “more curious, more determined, and more optimistic,” explains game designer and author Jane McGonigal. According to her research, games allow us to try — and try again — without having to worry about failure, which helps to motivate us to keep going.If you’re having trouble staying curious about a subject, try turning your research into a game. Check out Quizlet’s game mode to brush up on subjects by completing challenges such speed tests and drag-and-drop matching games. 7) Change your perspective on a situation.Rather than rest on your laurels when it comes to making decisions or planning projects, allow yourself to view the situation from the perspective of a stranger — or better yet, your buyer persona. What would they suggest? What concerns would they have? What challenges do they face? Then, look at the situation through the eyes of your competitor, your boss, an industry outsider, etc. and continue the exercise.”When we are curious about others and talk to people outside our usual social circle, we become better able to understand those with lives, experiences, and worldviews different than our own,” explains Emily Campbell, research assistant at UC Berkeley’s Greater Good Science Center. More curiosity and empathy is a good thing — it can go a long way to making you a better marketer (and human). What are your favorite tips for thinking more curiously? Share them with us in the comments section below. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jan 7, 2016 6:00:00 AM, updated July 28 2017 Curiousitylast_img read more

How to Use Instagram Insights

first_img Originally published Jan 26, 2018 8:00:00 AM, updated October 30 2019 It’s no secret that we love data.Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are.And when it comes to social media, our love for data doesn’t fade.That’s why we love analytics and insights. They help you measure the impact of your marketing efforts across different channels to see if there’s something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.Instagram Insights are no exception. Here are the analytics on this channel that marketers need to know and understand — and how to use them.New Data: Instagram Engagement in 2019 Instagram Marketing To view insights into a specific Instagram post, start by visiting your profile. Tap on the post you’d like to look into, then click “View Insights” below the image.You may have also promoted a certain post — if that’s the case, an arrow icon that looks like this will appear:For these posts, you can either view insights on the original version of the post, or specific ones from its promotion. For the latter, tap “Promotion.”Next, we’ll get into the more specific post insights you can explore.1. LikesThis one speaks for itself, and reflects the number of users who liked your post.2. CommentsAs with likes, this insight reflects the number of comments left on your post.3. SavesThe number of unique users or accounts who saved your post, or clicked the bookmark-like icon that appeared below it in their feeds.4. ActionsThese insights indicate the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.Source: Instagram5. DiscoveryAs the name might suggest, these insights indicate where your post was seen — or discovered — the most, including how many accounts weren’t already following you when they first saw the post.This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user’s home feed, a search, your profile, a location tag, or a hashtag.Source: InstagramDiscovery insights also include data on a post’s reach — which reflects the number of unique accounts that saw your postHow to Use Instagram Stories InsightsImpressionsReachTaps forwardTaps backRepliesSwipe awayExits Finally, Instagram users with a business profile are able to view insights into their ephemeral Stories. Instagram does not, however, offer such analytics for live videos.To view your Story insights, start by visiting your profile. Then, at the top, tap the icon of the bar chart, which will take you to your overall profile insights.Scroll down to the Stories section, and you’ll be able to see insights for older stories, as well as any that have not yet expired.Next, we’ll get into the more specific Story insights you can explore.1. ImpressionsThis insight represents how many times your Story was seen.When viewing these insights, keep in mind that you’re able to add multiple images or videos to your Story. When you do this, every piece of visual content in your Story is counted as a single photo or video in your post.Let’s say you add six photos to your Story. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression.The same goes for Story content that has been viewed by a single user more than once. Instagram still only counts that interaction as the entire Story having received one impression.2. ReachThis insight reflects the number of unique users that have seen your Story.3. Taps ForwardThis insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media.4. Taps BackThis insight reflects the number of time a user taps your Story photo or video to go back to the previous piece of media.5. RepliesThis insight reflects the number of times users send messages through the “Send Message” text box on your Story. How to Use Instagram Account InsightsImpressionsReachWebsite ClicksProfile ViewsFollowers How to Convert to a Business Profile on InstagramTo use Instagram Insights, you must first have a business profile. If you’re already using a personal account, you can switch to a business profile with a few steps:Make sure your Instagram profile is public. Private profiles cannot be used as business ones.Go to your profile and tap the gearshift wheel icon to visit your settings.Tap “Switch to Business Profile.”When prompted, select the Facebook Page you want to be associated with your Instagram profile. In order to have a Business Account, you must also have a Facebook Page for your brand — Instagram will give you the option to create a new one during this process if you don’t already have one.Review and change any contact information on the “Set Up Your Business Profile page,” then tap “Done.” To view insights into your overall Instagram account, start by visiting your profile. Then, at the top, click the icon of a bar chart, which will take you to your overall insights.From there, you’ll see some general information about people are engaging with your profile, like how many followers you gained or lost in the past week.Next, we’ll get into the more specific profile insights you can explore.1. ImpressionsThis insight represents how many times your ads appeared on users’ screens.2. ReachThis insight reflects the number of unique users that have seen any of your Instagram posts.3. Website ClicksThis insight reflects the number of times any links you’ve included in your business profile have been clicked.4. Profile VisitsThis insight reflects the number of times your profile has been viewed.5. FollowersThis insight reflects how many followers you’ve gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.How to Use Instagram Post InsightsLikesCommentsSavesActionsDiscovery Don’t forget to share this post! 6. Swipe awayThis insight reflects the number of times users swipe to skip to the next account’s Story — not to be mistaken for “tap forward,” which reflects users skipping ahead to your next piece of Story media.7. ExitsThis insight reflects the number of times a user leaves the Stories section entirely to return to the home feed. Topics:last_img read more