With heavy hearts, persistent anxiousness, Venezuelan ballplayers carry on

first_imgSecond baseman Franklin Barreto sat in the sanctuary of the Oakland A’s spring training clubhouse glued to his phone while dulcet sounds of baseball swirled outside in the desert air.The activities on the diamond seemed a world away as the South American watched reports from his anguished homeland in the wake of a mounting humanitarian crisis that has erupted this year in clashes in the cities and border crossings.“Oh my God,” Barreto said in Spanish. “What is happening to my Venezuela?”Demon …last_img

Microsoft Office 365 Is Not A Good Deal For Singles

first_imgMicrosoft’s new subscription-based model for its Office productivity suite has a price tag that initially seems appealing for home and small business users… but is the bottom line cost really a savings for everyone?It’s no secret that over the years, the real cash cow for Microsoft hasn’t been its venerable Windows operating system, but rather the bountiful profit margins it enjoys every time it sells a box full of Microsoft Office.Running The NumbersOne reason is the steep retail prices for the package. Indeed, even with Office 2013, the retail price for the top-level edition, Office Professional, goes for a hefty $399.99. Office Professional gets you Word, Excel, PowerPoint, OneNote, Outlook, Publisher and the yes-it’s-still-alive database known as Access.At $400 a pop, that’s a chunk of serious change for small businesses that might not be big enough to qualify for multi-seat license discounts. The next-highest offering, Office Home and Business, which drops Publisher and Access, runs for $219.99, a bit more reasonable.Drop Outlook and the pricing gets even friendlier: $139.99 for Office Home and Student. Frankly, if I were going to buy Office for my home, this would be the one I would get, because my mail and calendaring is handled by Google and there are better desktop publishing tools and databases out there than Publisher and Access, respectively.The Subscription AlternativeInto this pricing mix comes Office 365 Home Premium, which will set you back for $99.99/year. For a low, low $8.25 a month, you can get online access to the all of the tools in the jam-packed Office Professional, plus a 20GB SkyDrive cloud-storage account and 60 minutes of Skype calling a month. Oh, and that’s for up to five PCs/Macs.That seems like too good a deal to be true. What’s the catch?Well, let’s remember the reason Microsoft is getting in the subscription business in the first place: its prized Office revenue has been drying up lately as fewer users are upgrading to new versions of Office, or are turning to alternatives like LibreOffice or Google Documents. Switching to a subscription model helps keep the revenue stream steadier in times of declining Office purchases.With that in mind, it seems like there is going to be a catch. But analyzing the costs alone, there seems to be a real deal going on here. Breaking out a hypothetical situation for five PCs using each flavor of the Office releases for three years, the costs break down to:Office 365 Home Premium: $299.97 Office Home and Student: $699.95 Office Home and Business: $1,099.95 Office Professional: $1,999.95One Is The Most Expensive NumberSo, if you’re working with multiple PCs, the subscription plan is definitely a better deal. Care should be taken, though, for users with only one PC. Over the same hypothetical three years, those costs break down this way:Office 365 Home Premium: $299.97 Office Home and Student: $139.99 Office Home and Business: $219.99 Office Professional: $399.99Unless single-PC users truly covet the desktop publisher, database and other gimcracks tossed into Office 365, then Home and Student or Home and Business are better deals over three years. Heck, even over just two years, Office 365 is still more expensive than the offering most Office users really need, Office Home and Student.The Inevitable CaveatsThere is, as one might expect, quite a bit of comparing apples and oranges here. Office 365 will update as time goes on, while the boxed sets will stay the same for as long as you own them (allowing for service pack releases, of course).That might be balanced by the fact that the Skype account just offers an hour of calls per month – bust that limit, and suddenly your monthly bill is not static anymore. And Mac users are out of luck if they want to use OneNote, Publisher or Access on Office 365.Plus, there are still lots of questions on how closely Microsoft will be monitoring the usage of the Office 365 subscriptions. As ReadWrite’s Mark Hachman revealed last week, the answers are still not clear.Based on price alone and assuming the most vanilla interpretation of Microsoft’s pricing model, if you are really set on using Microsoft Office and have multiple PCs in your home or business, it makes sense to try the Office 365 option, as long as you can manage Skype calls and assure your Internet connection is rock-solid.But if you’re a single PC/Mac user, you could stay with the old-fashioned install-the-application options and save yourself quite a bit of money over time.Image courtesy of Microsoft. Serverless Backups: Viable Data Protection for … Related Posts brian proffitt Tags:#Microsoft Office center_img How Intelligent Data Addresses the Chasm in Cloud Top Reasons to Go With Managed WordPress Hosting Cloud Hosting for WordPress: Why Everyone is Mo…last_img read more

Perpetual prexy cries foul over Altas’ game forfeiture

first_imgLATEST STORIES Hotel says PH coach apologized for ‘kikiam for breakfast’ claim El Nido residents told to vacate beach homes Lacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. Bong Ravena thought son Kiefer was bound to become a coach Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games Prince Eze. Photo by Tristan Tamayo/ INQUIRER.netPerpetual president and CEO Antonio Tamayo broke his silence and backed up his team’s claim that the NCAA committed a huge mistake when it decided to allow the game between the Altas and the St. Benilde Blazers to push through on July 11 despite already acknowledging the former’s problems with their uniforms.“They were wrong to allow our team to play and penalized us twice by slapping us a technical foul and gave the other team a free throw before the game started and then forfeit it later,” Tamayo said in a statement.ADVERTISEMENT National Coffee Research Development and Extension Center brews the 2nd National Coffee Education Congress For the complete collegiate sports coverage including scores, schedules and stories, visit Inquirer Varsity. View comments FEU Auditorium’s 70th year celebrated with FEU Theater Guild’s ‘The Dreamweavers’ Sports Related Videospowered by AdSparcRead Next Church, environmentalists ask DENR to revoke ECC of Quezon province coal plant Perpetual were meted a technical foul for wearing its dark uniform despite it being designated as the light team for the tiff.The game ended with the Altas winning, 69-65, but the NCAA management committee (Mancom) decided to overturn the game and handed the victory to the Blazers.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsTamayo acknowledged that his side was also at fault for not having its white jerseys in time, but the game should have resulted in a forfeiture right from the get-go.Perpetual has already filed its counter-protest over the Mancom’s decision on Wednesday. Mancom chairman Fr. Glynn Ortega, OAR, of host San Sebastian and the rest of the Board are still convening on Monday afternoon to find a resolution for the issue.But for Tamayo, the power should have been vested on commissioner Bai Cristobal to make the necessary action.“The league should empower Commissioner Bai Cristobal and let him decide anything related to basketball matters,” he said. “I believe they should not forfeit the game under the process undertaken by the commissioner.”The Altas are currently at the cellar with a 0-2 slate.ADVERTISEMENT Ethel Booba on hotel’s clarification that ‘kikiam’ is ‘chicken sausage’: ‘Kung di pa pansinin, baka isipin nila ok lang’ Trump strips away truth with hunky topless photo tweet MOST READlast_img read more

Inbound Marketing Sponsors Disney World!

first_img What do you think? Originally published Dec 15, 2008 1:17:00 AM, updated March 21 2013 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: This is an absolutely brilliant marketing idea.  It’s one of those things you’ll wish you had thought of.  Watch the video and you’ll know what I mean.  If the video doesn’t play for you, it’s because the viral marketing campaign was so successful, the servers couldn’t keep up. last_img

Be a Publisher — But Don’t Use the Publishing Industry’s Metrics

first_img But page views are not as useful for business blogs. Business blogs are monetized by readers who convert to leads and sales, so these are far better metrics to track.  Visitors So what measurements should you use to analyze the performance of your blog or website? Why inbound links, comments, visitors, leads and customers, of course! In addition to inappropriate use of page views, many business bloggers use metrics that lack specificity. “Hits” is at the top of this list. Unless you’re playing baseball, a “hit” has no specific meaning. It is a vague term that could refer to visitors, pageviews or clicks. If you are limiting your success measurements to hits, you are not at all thinking about your conversion or customer aquisition.  It is wonderful that new marketers have converted to inbound marketing by becoming publishers; however, many still need to transition away from measuring their success in the metrics of the media industry, page views. Media companies rely on page views because they’re easy to count, and because page views are the metric of monetization — advertisers like to buy blocks of them. can convert into leads. Anonymous visits cannot.  It is also a mistake to use “visits” as a primary success metric. Reporting on number of visits can be very misleading. For example, a single person could have visited your website 300 times. You may have 600 visits from only two people. Instead, focus on visitors.center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack What do you think? Are there any other measurements that are irrelevant to business?  Originally published Jul 28, 2009 8:22:00 AM, updated October 20 2016 bawoodvine Topics: Marketing Metrics Flickr Credit:last_img read more

The ABCs of Off-Page SEO Tactics

first_img What other tips do you have? ymarketing Develop Unique ContentDevelop written content that invites people to click or take action several times in the text. Promote additional free content where you can track, interact with, or engage the reader in a social mediaplatform.Note: Consider using social platform API’s to allow users to join your site using social networking login credentials.Make your content easy to share! 
If your article is a downloadable document, consider adding a twitter button to a PDF, then add a Social Media Widget to the pages of your document. If your article is being submitted to directories, add links in the resources sections of your submissions to your social sharing site. Use articles to promote additional web assets: SEO best (and worst) practices link building and Off-Page SEO Hosted Content (social networking sites, image sharing sites, profile sites) @googlegirl , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the . The following is a guest post by Tina Rawlins. Rawlins is a Digital Marketing Specialist for blog for or read her Send article content out to a few friends, family, and coworkers and ask for their responses. Find a few people who represent your target audience and get their responses. Specifically ask them to evaluate your article and give their honest opinions. Your article is a long term marketing asset. Your social network can give you important feedback on the voice, length, and resources of your article. On-Page SEO First, understand that while there are nuances to SEO approaches, the fundamental truth is that proper SEO should include efforts in the two primary areas that contribute to a site’s search rankings by search engine algorithms: Downloads or Whitepapers using tracked links Promote RSS Feed URLs Originally published Aug 25, 2010 9:00:00 AM, updated October 20 2016 To help clarify your off-page SEO approach and enable your organization to move forward, we’ll explore the ABCs of SEO tactics, beginning alphabetically with A, for Article Marketing. Follow-up blog posts will explore Blog Marketing, Comments & Ratings, Directories & Profile Building, and more.center_img and off-page SEO. What search engines can determine about the linking structure of other sites, and the sites inter-related to those sites, in relation to your site. Links to Promoted Blog Articles A is for … Article MarketingA well written article contains targeted content for publishers and often subtly advertises products and services. Most articles are hosted by article directory sites and reprinted by webmasters with topical content needs. Including keywords and links within articles adds SEO value to advertisers. Be Clear and DirectCreate an article that is direct about the value you mention in your title. Do not repeat your title in the subtitles. Typically articles are 400-800 words. Consider separating your article content into smaller portions and adding subheadings to create a web friendly format. Request Feedback services. You can follow her on Twitter at content and structure of your site Bookmarked or promoted website pages in Digg and similar sites . So what can companies and marketers do to sift through the noise of Unique Video or Flash Views on a landing page Unique Title Mentions in Twitter . SEO and Social Media Create Unique HeadlinesReview your unique titles in the search engines to track your article pickup. Also review your website analytics for referrers as an indicator of traffic from article directory sites.
 HubSpot Service Marketplace 2. Off-Page SEO Factors: What search engine crawlers can discern from the Natural Search Engine Optimization (SEO) can be a confusing and contradictory topic even amongst the industry’s most recognized experts. Organization, directories, trade events and publishers (online and offline) can endlessly debate the finer points of Topics: 1. On-Page SEO Factors: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Everything a Marketer Should Know About QR Codes

first_img Originally published Jun 9, 2011 3:00:00 PM, updated February 01 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Barcodes, QR codes, readers, 2D barcodes (have you ever seen a 3D barcode?). There’s a lot of debate in the marketing world about just how useful these scan-able images can be for businesses. Opinions range from “who would waste their time using those?!” to “I just don’t think marketers have figured out how to use them yet.” What the Heck Is a QR Code? QR stands for quick response, and barcodes are nothing new. But to clear up any confusion, a QR code is simply a matrix barcode that is readable by QR barcode readers that can be installed on smart phones . The information that is encoded by QR codes can include text, a URL, or other data. Barcodes have been around for quite some time, but their use as a mobile utility for accessing information is new in the scheme of things. Just like any new piece of technology, the mass market will show signs of resistance before it starts to adopt it. And while there will always be naysayers out there, the fact of the matter is that if QR codes catch on with consumers (and there is nothing that suggests they won’t), businesses – especially local ones – can really stand to benefit from them.Even though the mass market has yet to fully embrace them, there are multiple reasons why local businesses should be embracing QR codes now as part of their mobile marketing strategy. QR Codes Can Help You Stand Out From the Crowd Differentiating your business from your competitors is definitely a marketing 101 lesson. The fact that QR codes have not yet been adopted by the masses means there are many people who see them and don’t know what they are. If used correctly, QR codes can spike the curiosity of your customers and prospects alike. Use this opportunity to link QR codes to exclusive offers or valuable content to carry that curiosity through to a sale. Boston Photobooth Rental is a local shop that rents photo booths for all sorts of occasions. They recently redesigned their business cards and used the back of the business card to host two QR codes. One leads to their website and other to their reviews page. Tell me using this otherwise wasted real estate is not a good idea! QR Codes Let You Target Consumers On the Go   Retailers, don’t you wish there was a way to interact with customers on the go? Integrate QR codes into your store signage and other print advertising. Whether you’re providing coupons for shopping in-store or an easy way to sign up for your newsletter, QR codes make it super easy for customer and prospects to access your information fast on their phone.REI, an outdoor sports apparel retailer, had this signage on the front door of one of their stores to pique interest about their frequent shopper program. Instead of calling out the program, they focused on the benefit (dividends) and provided a QR code linked to a list of products people were able to purchase with their dividend. QR Codes Make Real Life Interactive Like the Web   The incredible growth of the online marketing industry isn’t a fluke. Businesses are shifting their time and budgets to online channels because it’s much easier to track the success of their efforts and prove their strategy is working. QR codes essentially allow you place call-to-action buttons on any piece of physical content you have.center_img Brand Experience The best time to look at recipes (at least for me anway) is while I’m at the grocery store. My local Whole Foods store has a recipe board equipped with QR codes so shoppers can open the recipe right on their phones and make sure they buy all the ingredients they need. Genius! Setting Up QR Codes Is Free & Easy to Set Up There are multiple resources businesses can access that will allow them to insert a landing page URL and create a QR code that will direct users to that URL with the click of a button.Sites like Kaywa QR Code allow you to set up QR codes in a matter of minutes and provide you with proper image formats to use in your designs. The Market May Be Slow to Adopt, But the Telecommunications Industry is Ready for You An industry has sprung up around the use of QR codes and other mobile barcode technology. A great example is Neustar . They are veterans in the telecommunications space and recently launched a mobile barcode service that lets you take QR use to the extreme.Neustar users can utilize features like dynamic URLs for geographic or device targeted offers, day parting, and web analytics to make their campaigns incredibly efficient. All the Cool Kids Are Doing It This is not true at all. In fact, you could argue that only geeks are using these things. All kidding aside, the use of QR codes could open up new channels of traffic and customers to your business. At HubSpot, we talk all the time about testing new forms of media and marketing tactics. You won’t know if QR codes will work for business if you don’t at least experiment with them. Go ahead, test them out. If they work — awesome. If they don’t, then who cares? You’ve got nothing to lose. Either way, we’ll still think you’re cool, and actually, you’ll look like the cool kid in your industry if your use of them really pays off. Have you started to use QR codes or other mobile barcodes? Please share how you’re using them, how you are measuring results, and some tips to getting started. Photo Credit: pagetxlast_img read more

5 Google+ Tricks to Dominate Google Search Results

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Technical SEO There are a number of ways using Google+ for marketing can have a beneficial impact on your business’ search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google’s organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for.In fact, because of the strong connection between Google+ and Google Search, businesses can’t afford not to create and maintain a Google+ page. Because Google is launching new integrations between Google+ and Google Search on a regular basis, your business’ search presence will only suffer without an active Google+ page. Here are 5 ways you can use Google+ to help you enhance your business’ SEO.Add the +1 Button to Your WebsiteThe first major SEO benefit of Google+ is in regard to +1 usage/shares and their influence on search rankings. Just like other types of social media sharing, the number of +1s a particular page receives is a factor in how well it will rank in search for different phrases. This directly affects search rankings, and the number of +1s a page has received is also displayed on results pages, especially if those votes came from people who are in your Circles on Google+. This is just another way maintaining an active profile on Google+ is directly influential to your success elsewhere, because your actions on Google+ will have influence on the rest of your profile and activity. That is the main takeaway from Google’s efforts: you will directly benefit by adopting and using more of the Google+ platform and integrating it with your website and marketing efforts.Marketing Takeaway: Add the Google +1 button to your website and blog so that people can easily share your blog posts and landing pages with their friends, and help your pages rank better at the same time. You’ll also benefit from increased traffic, as our research shows that websites using the +1 button generate 3.5x the Google+ visits than sites without the button.Get Your Google+ Status Updates to Appear in Search ResultsIn late December, Google began including specific status updates from Google+ in Google Search results, when they were relevant. This works for both personal profiles and brand pages, making it a very useful addition. While profiles could already appear in search results, the update allowed for specific status updates to appear as well. Marketing Takeaway: The key lesson here is to think about which keyword phrases you want your status updates to rank for, and make sure you optimize your status updates with those keywords. If you’re posting about something interesting and insightful (and why wouldn’t you be?), make sure you spend the few moments it takes to be thoughtful about your keyword usage. It will provide more opportunities to get found, and it’s yet another chance for your great content from social media to shine.Leverage the Google+ Author TagOne of the most visible changes to Google’s search results pages with the launch of Google+ has been the addition of author names, images, and information throughout results pages for editorial content. Google executed a clever strike here by creating a feature that bloggers would be excited to implement. It was an unusually creative move by Google, because to leverage the feature, blog authors must include a link in their post back to their Google+ profile in order to establish authorship. This serves as both an inbound link into the author’s Google+ profile page (which is obviously beneficial to Google+’s number and quality of inbound links), and it also ensures that every author who is active and excited about their blog signs up for Google+ and uses the service. Marketing Takeaway: The appearance of profile information is great for helping your content stand out in search results. If you’re competing for a popular keyword, adding this kind of color and different appearance to your search result can really help you stand out in a crowd of results. By improving your click-through rate from that results page, you will have the opportunity to get more visitors to your site without necessarily impacting your rank. As long as you rank highly enough that people will have the chance to see you in the results (say, position 5 or better), this will have a great impact on how many clicks you earn from searchers. To start using Google+’s Author Tag for enhanced listings in search, click here and follow Google’s instructions.Take Advantage of Personalized SearchThe most recent feature addition to Google+ is ‘Search plus Your World,’ a new version of Google that mixes personal results from your Google+ network in with your regular search results. This mode of Google will search your social network for results, even including results that only you can see for privacy reasons. In other words, Google’s search now includes both regular results and very personal updates from social media. You’ll be able to see when you are receiving personal results because they are called out in a special way and always placed at the very top of a search results page. Be aware that what you share on Google+ can have an increased reach because of this update. It makes Google+ a great place for sharing content and having discussions, because now that content is easy to find (as opposed to networks like Facebook and Twitter, which currently lack personalized search).Marketing Takeaway: Because it is connected to the world’s most popular search engine, content shared on Google+ now has the potential for a much longer lifespan than content shared on other networks. Think about your keyword strategy and how to best exercise it on your Google+ page. Results from a searcher’s Google+ network will also rise to the top of Google search results when they use Search plus Your World. And if your company has built up a large following on Google+, content you’ve shared with your followers will also show up in those followers’ relevant Google.com searches, keeping your business top of mind and increasing its visibility among existing followers across multiple channels.Get Your Pages and Profiles Found in Search Results With the ‘Search plus Your World’ update, another powerful influence for brands that comes only with Google+ adoption is placement in the top-right corner of Google search results for people and pages who are closely associated with a particular topic or brand. If your Google+ business page is relevant to a particular keyword search, Google will show your page in the results for those searches. Furthermore, if you tie your Google+ personal profile to your brand’s domains (for example, by putting your work email address into your Google+ profile), Google can serve your profile in response to people who are learning more about your brand.Marketing Takeaway: To make sure your business page shows up for searches on keywords for which you want to rank, maintain a regularly updated Google+ business page and optimize your updates with those keywords. For example, if a searcher searches for ‘marketing software’ on Google.com, HubSpot’s Google+ page might show up in the top-right results box, providing us with more SEO real estate.To make sure that your profile is able to show up in that top-right box for branded searches, make sure that you’ve added your work email address to your Google+ profile and confirmed the address works, and list your occupation and position in your profile. Remember that Google wants to serve the best possible results, so it’ll only show your profile if it thinks it would actually be helpful for a searcher. If you’re not regularly posting about your brand or really using Google+ often, Google is less likely to show you in the result. Encourage your business’ employees to include your business’ information and content in their Google+ profile so your business can get even more exposure in search results.What other benefits have you noticed from using Google+ to enhance your business’ SEO?Image Credit: Widjaya Ivan Originally published Jan 24, 2012 10:32:00 AM, updated February 01 2017 Topics:last_img read more

50 Tweetable Twitter Tips You Wish You Knew Years Ago

first_img Twitter Marketing Originally published Apr 21, 2014 8:00:00 AM, updated July 28 2017 Want to get more followers and increase engagement on Twitter? Or … just want to make sure people don’t think you’re a space case on Twitter?Either way, here’s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago. Plus, you can look like a Twitter pro, too! Each tip has a [click to tweet] link so you can quickly tweet out that tip. Better yet, schedule one a day for the next fifty days, and you’ll look like a marketing rockstar.Click here to access a free Twitter for Businesses kit.Optimizing Your Twitter Profile1) Make yourself easy to recognize by using a close-up headshot of yourself as your profile picture. [click to tweet]2) Make the most of your Twitter bio. Show off your skills and uniqueness without over-hashtagging. [click to tweet]3) Twitter’s new profile design dimensions: header photo = 1500 x 500 px | profile pic = 400 x 400 px. [click to tweet]4) Include your URL in your Twitter bio, not just the URL field, to optimize for mobile users. [click to tweet]What You Should Tweet5) Structure your tweets like this to increase clicks: KEY MESSAGE – LINK #HASHTAG AFTERTHOUGHT [click to tweet]6) Don’t be entirely self-promotional on Twitter. Mix up your content and interact with your followers. [click to tweet]7) Establish yourself as an industry thought leader by adding commentary to the links you tweet. [click to tweet]8) Try keeping tweets short — 100 characters instead of 140 — to let people add their own commentary. [click to tweet]9) Curate content you tweet from a wide variety of sources to keep your followers interested. [click to tweet]10) Let your personality shine on Twitter. Tweet funny/interesting content along with the business content. [click to tweet]11) Share images in your tweets to increase engagement, since images now appear inline on Twitter. [click to tweet]12) Be real. It’s okay to tweet mundane things like weather commentary or what you’re eating SPARINGLY. [click to tweet]Increasing Twitter Engagement13) Engage with others and show appreciation for their tweets by using the favorite button as a “like.” [click to tweet]14) Be responsive on Twitter, not a robot. If someone asks you a question on Twitter, answer it! [click to tweet]15) If you retweet every single tweet you’re mentioned in, followers will think you crave attention. [click to tweet]16) If someone regularly retweets or replies to you, add them to a list so you can return the favor. [click to tweet]17) Twitter is a two-way conversation. Tweet questions to encourage your followers to interact with you. [click to tweet]18) Nobody HAS to share your content on Twitter. So if someone authoritative retweets you, thank them. [click to tweet]19) Run Twitter contests using hashtags to increase engagement quickly. It’s gratifying to win! [click to tweet]Making Sense of the Chaos20) You don’t have to follow back everyone that follows you. Doing so would clutter your stream. [click to tweet]21) Use hashtags (#) to join relevant conversations and make your tweets easy to find. [click to tweet]22) Use lists grouped by industry or topic to follow people you want to pay attention to on Twitter. [click to tweet]23) Create public Twitter lists (vs. private) so members know when they’re added and likely reciprocate. [click to tweet]24) Save time by using tools like Tweetdeck or HubSpot’s Social Inbox to schedule tweets for the week. [click to tweet]25) Blocking people doesn’t “block” them from your tweets, but removes them from your Twitter stream. [click to tweet]Avoiding Silly Twitter Mistakes26) Don’t tweet at people with links to your blog hoping to get their attention. That’s called spam. [click to tweet]27) Don’t send auto-DMs. Ever. No exceptions. Just don’t do it. If you do, people will unfollow you. [click to tweet]28) Don’t #overuse #hashtags #in #your #tweets. Limit yourself to 1-3 hashtags per tweet. [click to tweet]29) If you favorite every tweet someone is mentioned in, even via automation, you’ll seem like a stalker. [click to tweet]30) Don’t gripe on Twitter. People like to surround themselves with positive people, not complainers. [click to tweet]31) Long personal chats should happen over DM. Otherwise whoever follows both of you will be inundated with your tweets in their Twitter stream! [click to tweet]32) Don’t repeatedly follow and unfollow Twitter users seeking attention. They will notice … in a bad way. [click to tweet]Optimizing Your Twitter Stream33) Use landscape-oriented images on Twitter, using approximately a 2:1 dimension, for the best appearance on the Twitter feed. [click to tweet]34) Try incorporating an image into every three to four tweets so they’re more prominent in a user’s feed. [click to tweet]35) Track which tweets get more replies, retweets, favorites, and clicks. Use this data to influence future tweets. [click to tweet]36) B2C brands report 17% more engagement on weekends. B2B see better engagement Monday – Friday. [click to tweet]37) Share important tweets four times throughout the day using different angles to cover all time zones. [click to tweet]38) If Twitter is your morning task, schedule tweets throughout the day instead of posting them all at once. [click to tweet]Getting More Twitter Followers39) Measure your Twitter success not by your number of followers, but by the quality and level of engagement. [click to tweet]40) Follow twenty people with similar interests per day. That’s not overwhelming, and reciprocal followers will add up quickly. [click to tweet]41) Tweet about Twitter itself to get more followers. @HubSpot’s most-shared content is about Twitter. [click to tweet]42) Don’t follow more than a couple hundred people per day. Twitter might mistake you for a spam bot and suspend your account! [click to tweet]Having Good Twitter Etiquette43) If you wouldn’t say something to someone’s face, don’t say it to them on Twitter. [click to tweet]44) Don’t try to start arguments with people on Twitter. A friendly debate is fine, but respect others’ opinions. [click to tweet]45) Don’t be a troll on Twitter, no matter how angry you are. For most, Twitter isn’t really anonymous, and your public anger could come back to haunt you later. [click to tweet]46) If you tweet spoilers while live-tweeting TV shows or sporting events, use the right hashtag so people can filter it out. [click to tweet]Optimizing Your Blog for Twitter47) Optimize your blog post titles so when people tweet them, they’re catchy enough for people to click on the links. [click to tweet]48) Add social sharing buttons like AddThis to your blog to make each post easy for readers to tweet. [click to tweet]49) Use Click to Tweet to provide bits of text in your blog posts readers can tweet in a single click. [click to tweet]50) Don’t overthink your tweets. If tweeting for a company, be agile without implementing a huge approval process. [click to tweet]Want to share this post? Here are some ready-made tweets:Click to Tweet: 50 Twitter Tips You Wish You Knew Years Ago – http://hub.am/1gWQGC9 by @DianaUrban at @HubSpot #TwitterTipsClick to Tweet: Check out this massive list of 50 #TwitterTips. Which is your favorite? http://hub.am/1gWQGC9Click to Tweet: Look like a Twitter pro! Tweet one of these tips each day for the next 50 days: http://hub.am/1gWQGC9 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Facebook Says These Are the 15 Best Brands on Facebook

first_img Topics: On April 29, Facebook announced the winners of the third annual Facebook Studio Awards — Facebook’s way of recognizing brands and agencies from around the world creating great campaigns. With 1.28 billion monthly users and access to a trove of consumer data, companies of all shapes and sizes have integrated the social media platform with their marketing in an attempt to attract and engage today’s digital consumers. The winners of this year’s Facebook Studio Awards were selected based on three criteria:1) Craft & ExecutionQuality of visuals, aesthetics, and copywritingImpact in peoples’ News FeedsRelevance to audience and brand2) Scale & ExecutionDid the campaign reach the intended audience?Did you reach people where they spend the most time on Facebook’s News Feed and mobile?Use of Facebook marketing products to extend campaign reach3) ResultsCampaign impact on overall business goalsThe ROI of the campaignSo, without further adieu, here are the companies and agencies who created the most engaging and successful campaigns on Facebook in the past year …Blue Awards: The Best of the Best 1) If We Made ItAgency: Droga5Client: Heineken USAThis year, the average 30 second advertisement slot during the Super Bowl cost four million dollars. The “If We Made It” parody campaign was Newcastle Brown Ale’s creative way of stealing the spotlight at a fraction of the cost. Newcastle’s “If We Made It” Campaign satirically showed the world what their Super Bowl campaign would have looked like, if only they could have afforded to actually create it.The campaign featured teasers for the ads they would have made. They announced actress Anna Kendrick and football Hall of Famer Keyshawn Johnson as the stars they would have used in their commercials. Newcastle even released the storyboards and the footage of the focus groups that would have been, for the campaign that never was. Facebook StatsOver 5.6 million impressionsOver 1.3 million engagements1.16 million video views69,000 Likes16,000 shares8,000 commentsThe Big PictureBrand awareness grew 5%Purchase consideration grew 19% among their target2) Facebook for Good Blue Award: Trial by TimelineCompany: Colenso BBDOClient: Amnesty InternationalAmnesty International is a New Zealand-based human rights organization committed to the civil liberties of every person on Earth. The purpose of the Trial by Timeline campaign was to highlight that a person’s civil liberties should never be taken for granted.Trial by Timeline analyzed Facebook users’ personal profiles, looking at who you were friends with, everything you had ever Liked, posted, or written, as well as all of your personal information. Then, taking into account everything that you had ever said or done on Facebook, Trial by Timeline sentenced Facebook users to hundreds of punishments that they would have received in various parts of the world.The campaign has attracted 340,000 unique visits with an average visit duration of 7:27 minutes, and increased the Amnesty International New Zealand Facebook community more than 500%.Gold Awards: The Best of the Rest1) Facebook for Good Gold Award: Bentley BurialCompany: Leo Burnett Tailor MadeClient: ABTO — Brazilian Association of Organ TransplantThe Bentley Burial campaign was designed to draw attention to the problem of burying healthy organs that could be used to save lives. In order to achieve this goal, Brazilian millionaire, Count Chiquinho Scarpa, posted on his Facebook Page that he was planning to bury his half-million-dollar Bentley. Scarpa then used his Facebook page to convince Brazilians he was serious by posting pictures of the preparation for the burial.The campaign drew remarkable media coverage. On the day of the burial, Scarpa announced in front of all of Brazil’s major media outlets that he would not actually bury his car. He then used the opportunity to draw parallels with the car burial, and organs being buried when they could be used to save lives.The campaign reached more than 172 million people through social media and organ donations increased by 31.5% in a single month following the Bentley Burial campaign.2) Try My HybridCompany: Saatchi & Saatchi NorwayClient: Toyota NorwayTry My Hybrid is a service featuring real Norwegian Toyota hybrid owners who allows strangers to test-drive their cars at no cost. Toyota then turned to their Facebook page to promote the campaign and to recruit hybrid owners to take part in the Try My Hybrid service.The campaign resulted in 1.65 million unique visitors to the Try My Hybrid website as well as hundreds of PR stories and a number of awards. Silver Awards: Tier Three1) FootifyFMCompany: Clemenger BBDOClient: National Australia BankThe NAB, a major sponsor of the Australian Football League, noticed that despite being the third most multicultural country in the world, their biggest sporting events were still only being broadcast in one language.FootifyFM culminated in a live broadcast of the 2013 AFL Grand Final in Australia’s 10 most popular languages. The site used Facebook to find commentators for each of the 10 languages and to build awareness of their initiative to bring Australia’s national sports everyone.2) Léon VivienCompany DDB ParisClient: Musée de la Grande Guerre (Museum of the Great War)The Léon Vivien campaign was carried out entirely using a Facebook company page. However, rather than create a typical company page, the page focused on telling the personal story of Léon Vivian, a man who lived through WWI. The page was treated as if it were 1914 again and Léon was updating the page himself discussing his thoughts and sharing images with the world.The Facebook page attracted 50,000 fans in just two weeks as well as 7,500 shares and 6,500 comments. The Museum of the Great War saw a 45% increase in museum visitors following the Léon Vivien campaign.3) Social FlyerCompany: North StrategicClient: FGL Sports Ltd.For decades, Sport Chek’s promotions were featured exclusively on their paper flyer. The company realized that people were no longer reading the paper flyer and that their target market of 18-34 year olds was consuming most of their media online. In order to reach this demographic, Sport Chek created the Social Flyer — a digital version of the paper flyer — on Facebook. Sport Chek has engaged an audience of more than 700,000 fans and saw a 1.6x positive return on their Social Flyer campaign.4) Facebook for Good Silver Award: The Most Powerful ArmCompany: Finch, Havas Worldwide AustraliaClient: Save Our SonsTo raise awareness about Duchenne Muscular Dystrophy (DMD), a disease suffered by young males that results it loss of motor function in the arms and legs before the age of 13, Save Our Sons created “The Most Powerful Arm Ever Invented.”The mechanical arm signs signatures on a petition to the government asking them to match all donations dollar for dollar. Anyone can sign the petition by going to TheMostPowerfulArm.com and allowing the website to access their basic Facebook information. People can then watch as the robotic arms signs their name on the petition via live stream. A picture of their name is then immediately posted to their Facebook timelines to help spread awareness about the campaign and to encourage others to sign the petition as well.The campaign generated over 6.5 million Facebook impressions and, more importantly, resulted in over 32,000 signatures. 5) The Smart Phone LineCompany: Colenso BBDO/AIM ProximityClient: Samsung New ZealandSamsung used Facebook and Twitter in order to get their fans to launch the new Galaxy S4 smartphone for them. Rather than have customers wait in line outside of their stores for the new product, Samsung had their fans wait in a virtual line on Facebook and Twitter.Every day for the last two weeks leading up to the launch, Samsung gave people who had signed up for the virtual line features of the new product to promote via their social media accounts. The more engagement people’s posts generated, the further ahead they would move in the virtual line.The campaign resulted in 51,728 Facebook stories and the total number of people reached through organic sharing on social media was 15,345,413.6) Wendy’s Bacon Portabella Melt on BriocheCompany: VMLClient: Wendy’sWhen tasked with selling the new burger, the advertising agency realized that the biggest problem would be to convince people to order the new burger despite its challenging name.To spark conversations and awareness about the new burger online, the agency decided to butcher the pronunciation of the bun in their own advertisements. As expected, the ads received thousands of comments from people eager to criticize the advertisers for their mistake.  The campaign resulted in 1.7 million total engagements and Wendy’s attracted more than 50,000 new Facebook fans.Bronze Awards: Tier Four1) Made By YouCompany: FoxyMoronClient: Worldwide MediaThe magazine Femina India created the first fully crowd-sourced magazine issue by giving Indian women the chance to run the magazine themselves.The ‘Made By You’ Facebook application was then launched and focused on the simple idea that the magazine offered women the space to share their own stories. The application was used to collect basic information about the women and their personal stories. The company also used Facebook ads and promoted Facebook posts to grow awareness. The campaign reached a total of 2.97 million Facebook users, 12.1 million Facebook impressions, and resulted in 41,435 new fans.  2) Playland Hot SeatCompany: Rethink CommunicationsClient: PlaylandPlayland sent eight teenagers to Vancouver’s premier amusement park for free. The catch: Playland’s Facebook fans controlled their experience, selecting the rides. All of the action was captured using GoPro cameras and relayed to the Facebook audience via live stream. By engaging with the Playland site and content, fans were given more control over the teens and fans could also play trivia games to win prizes. The campaign reached 266,775 Facebook users and generated 566,914 total impressions and 28,961 fans in the process. 3) Reclaim Your AngusCompany: 72andSunnyClient: CKEWhen McDonald’s discontinued their angus burger, their customers took to social media to voice their discontent. Carl’s Jr. & Hardee’s saw this as an opportunity to go after some of the McDonald’s customer base. The company created videos featuring CKE’s CEO responding directly to fans and uploaded them to Facebook as sponsored stories. CKE also used the Facebook Power Editor to target angry McDonald’s fans. 4) The Hornbach HammerCompany: HEIMAT BerlinClient: Hornbach Baumarkt AGHornbach announced on its Facebook page that it had purchased a tank, but did not reveal what the tank was actually for. Through Facebook posts highlighting the transformation, Hornbach slowly revealed that the tank was being transformed into a new product, the Hornbach Hammer.There were only 7,000 Hornbach Hammers created and the first sales were limited to Hornbach Facebook fans. The awareness created on Facebook caused the hammer to sell out just two hours after it officially went on sale in stores and online.5) The Longest Bench In The WorldCompany: ContextaClient: SO Appenzeller Käse GmbH (Appenzeller cheese)Appenzeller cheese advertises their famous Swiss cheeses with three herdsmen on a bench in Appenzellerland Switzerland. The company used their Facebook page to invite their fans to participate in the attempt to break the world record for the world’s largest wooden bench.Through Facebook, Appenzeller fans could reserve their own personal seat on the bench and view step by step images of the construction. Within just a few days, 660 meters of seating on the virtual bench had already been reserved by fans. Throughout the course of the campaign, Appenzeller attracted more than 6,000 new fans, a 150% increase, as well as half a million people from 66 countries around the world that became aware of Appenzeller cheese as a result.Which of these campaigns is your favorite? Brand Awareness Originally published May 2, 2014 11:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more