Data: Free Stuff and Contests Work for Lead Generation

first_img Click here to register now .  that will teach you scientifically proven ways to get more leads.  Topics: Science of Lead Generation webinar I found that landing pages that included the word “free” did much better than those that did not. This post is a sneak-peak of data from the upcoming  Lead Generationcenter_img Next I analyzed pages that said the words “contest” or “winner” to explore whether or not contests work the same way free stuff does. First, I analyzed the difference in conversion rates between pages that mentioned the word “free” and those that did not. Originally published Oct 12, 2010 7:00:00 AM, updated October 20 2016 I found that, in fact, landing pages that referred to contests or winning tended to have higher conversion rates than pages that did not. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Giving away free stuff is a time-honored marketing tradition, but I wanted to explore its effects in online lead generation.last_img read more

7 Common Website Redesign Mistakes

first_img Topics: The following list is from my own personal experience building a website and are things I wish I knew then.  This is by no means a comprehensive list, but it should act as a good primer.Free Workbook: How to Plan a Successful Website RedesignWebsite Redesign Mistakes to Avoid 1.  Do not use your domain name in your page title.  Instead use keyword rich text separated by |(pipes). Put your most important keywords first.  If you want to include your company name and you have characters remaining, put it at the end.  Here is an example of a solid page title that includes the company name.  Plumbing & Heating | Emergency | South End Boston | XYZ Plumbing Company 2.  Do not make your page titles and your H1 tags drastically different.   Once you’ve created your page title, make sure your URL and your H1 tags align thematically.  You don’t want them to be exactly the same, but make sure you give the search engines all the information they need to confirm what is on that page. 3. Do not make your page title and your meta description a mirror image of one another.   The page title will be seen on your actual web page.  Your page title is essentially for the search engines and your meta description is to draw a searcher in. The meta description will show up in the search engines organic search results.  Think of this as your 30-second elevator pitch.  Why should the searcher click on your link? Just make sure it is fewer than 150 characters.Below is an example of the page title and meta description you would see if you typed HubSpot in the search box. 4.  Do not include another company’s name in your blog URL.   Blogging platforms are perfectly good services, but you don’t want your hard earned SEO credit to resolve itself with anyone but you.  It can be difficult to migrate large amounts of blog content after the fact.  That’s not to say it can’t be done, but save yourself the hassle.  Make sure you either create a sub-domain or a sub-directory right out of the gate. Examples of a sub-domain and a sub-directory are blog.hubspot.com or www.hubspot.com/blog .  This way you will get all the SEO juice that goes along with creating a killer blog. 5. Do not use Flash.   Flash is great looking for sure, but search engines can’t read flash.  If you have an entire flash site, in the search engines ‘mind,’ you have a blank site.  A blank site equals zero indexed pages. Zero indexed pages equals very little traffic. We did a review of a site that used flash last week.  There were actually 234 pages, but when run through WebsiteGrader.com , there were zero pages indexed by Google. If you want to use flash in some places, use it sparingly.  6.  Do not skip over the step of implementing a 301 redirect.   If you don’t do this, you are splitting up your SEO credit in two different places.  You want www.yourcompany.com and yourcompany.com to resolve to one domain.  It only takes a matter of minutes to do and it will give you points in the eyes of the search engines. 7.  Do not insert images without telling the search engines what those images are.   Search engines can’t tell what images are and it just looks like blank space to them. As smart as they are, you need to direct them a little bit. There are three ways you can do this.  The first is to use alt text when you upload the photos to describe what the image is.  Type in a few descriptive words to let those crawlers know what the image is all about.  The second way to help the search engines is to use detailed files names.  Lastly, putting a caption around the image will help too.Hope this list of tips will get you off to a great start with your website. Originally published Oct 26, 2010 1:00:00 PM, updated July 28 2017 Website Redesign Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Protect Your Website Content From Future Panda Updates

first_img , a website focused on providing non-biased and thorough a a a for the ecommerce merchant. Balliett is also the co-founder of Killer Infographics, an infographic design Wrapping Up a If you have  , maintaining/improving your online presence and growing your traffic.  website about obtaining   small business to do when looking for unique web content that won’t  Focus Your Content Running your own website is the dream of many. Advances in technology have made it even easier to get started, but algorithm updates like Panda have made finding easy success  This is a guest post by Amy Balliett, the co-founder of differentiate, improve, grow, Perform an audit of your website , the internet leapt from hyper-speed to ludicrous speed pretty fast. (Okay, maybe it’s not that fast, but who can ignore the opportunity for  : Yes, that’s exactly what I said. Panda is Google’s answer to taking spam out of search results, so if your content is too optimized or written for search engines and not the end user, then it will likely come under attack as Google hones this new algorithm. Go through your content with  content is king  pretty big hit to their organic traffic because their content was low in quality. As Google continues to iterate on its Panda algorithm, more and more sites are feeling the sting, but there are still millions (if not billions) of web pages going strong. So, in  Differentiate Your Content  Google Caffeine take your content to the next level a  new perspective that you can’t personally supply while also adding unique and quality content to your website. It used to be that video was the perfect way to differentiate your brand from any other while positively serving your audience and If Panda taught us anything, it’s that ZippyCart.com You should always be brainstorming ways to add new content to your website that will also be beneficial to your audience. One way to look at it is that every single page of content is   must-have for many small businesses online. So what is  break 1. Infographics: Originally published Aug 9, 2011 8:01:00 PM, updated October 20 2016 . content marketing  month ago, it’s been too long. That may sound  a Improve Your Content  a  real challenge. By differentiating your content, focusing tightly on one topic, growing your number of related pages, and improving your existing ones, you’ll still have  .  PageRank infographic that explained Google’s PageRank in laymen’s terms. One year later, the page in which the infographic was posted has received over 30,000 new visitors and 2,500 inbound links! 3. Interviews:  website about health insurance, for instance, don’t start adding broad content about various diseases unless you can find an informative and helpful way to tie that to health insurance. Your website provides you with the opportunity to be  1. Lengthen Content  degree. Consider interviewing  Content Creation  Infographics are HOT right now! They  a For example, say you have  a  bit intense for some webmasters, but ever since the release of a  Remember list-style articles? They aren’t dead. If you run an online store, consider   world with so much information out there, how is your content going to stand out from the crowd and, importantly, how will you protect it from center_img  Spaceballs reference?) focus  weekly product roundup in which you list the highest selling products of the week as well as what makes those products great and unique. There are many great ways to incorporate lists into your content and many will require that you add one new article to your site per week at minimum (thus also helping you grow). Low-hanging fruit is always there. Even if you think you plucked it all months ago, as time goes on branches get heavier and more low-hanging fruit appears. Low quality content is one of the easiest pieces of low-hanging fruit to take care of immediately. Image Credit: If the last time you added fresh content to your website was  shopping cart reviews a  common belief that the Panda Update put content farms in its crosshairs. Content farms have hundreds (or thousands) of pages of content that cover hundreds (or thousands) of topics. Don’t do this. Instead, make sure that your content is targeted to one topic or industry. a to determine where to start. There are many angles you can take to improve poor-performing content:  student about his or her experience in college and posting that interview to your website. Interviews can provide your readers with  your content. Easier said than done, right? Well, here are some steps you can follow to  plan to fill out that content more. However, don’t write content just for the sake of writing content. Some pages won’t call for more content, and it’s important that you differentiate between those in need and those that would become spammy with unnecessary filler content  the bank? Here are   fine-toothed comb and ask yourself, “If I wasn’t trying to rank for that keyword, would I use it here?” If the answer is “no,” then you either need to write better content so the keyword does fit, or remove the keyword from that sentence entirely. The answer is simple: a  you the opportunity to build your brand, be a thought leader on   doorway into your website. If you are not building more doorways into your site, someone else will put a doorway to their own content out there in its place. Because of this, it’s important to continually grow your website. If Bubba was able to come up with hundreds of ways to serve shrimp, you can come up with hundreds of ways to evangelize your products or services through a a a Topics: a firm based on Seattle.  fighting chance. In other words, all success requires  a a give a  few ideas to get started: today even more than it was 5 years ago. At the end of 2010, there were 255 million websites online, which made for quite   topic in your industry, or just show off your humorous side. The right infographic can bring you dozens (if not hundreds) of high quality inbound links while also driving new eyes to your website. Around this time last year, I designed  : Identify every page that has fewer than 300 words and determine  a a Grow Your Content . Unfortunately though, video provides too many barriers to entry, the most important of which is budget. Because of this, video is still under-utilized and will likely continue to be on marketers’ wish lists but not  a  thought leader in your space, so don’t risk the good will that quality, targeted content can bring you by creating content that too loosely relates to your product or service. and  hungry Panda? While growing your content is important, it is equally important to ensure that your content is focused. While Google hasn’t said it outright, it is  bit of content! After Panda, 11% of those websites took  2. De-optimize Content gaining inbound traffic  little bit of elbow grease. Kevin Dooley a 2. Lists: a a Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Google+ Tricks to Dominate Google Search Results

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Technical SEO There are a number of ways using Google+ for marketing can have a beneficial impact on your business’ search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google’s organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for.In fact, because of the strong connection between Google+ and Google Search, businesses can’t afford not to create and maintain a Google+ page. Because Google is launching new integrations between Google+ and Google Search on a regular basis, your business’ search presence will only suffer without an active Google+ page. Here are 5 ways you can use Google+ to help you enhance your business’ SEO.Add the +1 Button to Your WebsiteThe first major SEO benefit of Google+ is in regard to +1 usage/shares and their influence on search rankings. Just like other types of social media sharing, the number of +1s a particular page receives is a factor in how well it will rank in search for different phrases. This directly affects search rankings, and the number of +1s a page has received is also displayed on results pages, especially if those votes came from people who are in your Circles on Google+. This is just another way maintaining an active profile on Google+ is directly influential to your success elsewhere, because your actions on Google+ will have influence on the rest of your profile and activity. That is the main takeaway from Google’s efforts: you will directly benefit by adopting and using more of the Google+ platform and integrating it with your website and marketing efforts.Marketing Takeaway: Add the Google +1 button to your website and blog so that people can easily share your blog posts and landing pages with their friends, and help your pages rank better at the same time. You’ll also benefit from increased traffic, as our research shows that websites using the +1 button generate 3.5x the Google+ visits than sites without the button.Get Your Google+ Status Updates to Appear in Search ResultsIn late December, Google began including specific status updates from Google+ in Google Search results, when they were relevant. This works for both personal profiles and brand pages, making it a very useful addition. While profiles could already appear in search results, the update allowed for specific status updates to appear as well. Marketing Takeaway: The key lesson here is to think about which keyword phrases you want your status updates to rank for, and make sure you optimize your status updates with those keywords. If you’re posting about something interesting and insightful (and why wouldn’t you be?), make sure you spend the few moments it takes to be thoughtful about your keyword usage. It will provide more opportunities to get found, and it’s yet another chance for your great content from social media to shine.Leverage the Google+ Author TagOne of the most visible changes to Google’s search results pages with the launch of Google+ has been the addition of author names, images, and information throughout results pages for editorial content. Google executed a clever strike here by creating a feature that bloggers would be excited to implement. It was an unusually creative move by Google, because to leverage the feature, blog authors must include a link in their post back to their Google+ profile in order to establish authorship. This serves as both an inbound link into the author’s Google+ profile page (which is obviously beneficial to Google+’s number and quality of inbound links), and it also ensures that every author who is active and excited about their blog signs up for Google+ and uses the service. Marketing Takeaway: The appearance of profile information is great for helping your content stand out in search results. If you’re competing for a popular keyword, adding this kind of color and different appearance to your search result can really help you stand out in a crowd of results. By improving your click-through rate from that results page, you will have the opportunity to get more visitors to your site without necessarily impacting your rank. As long as you rank highly enough that people will have the chance to see you in the results (say, position 5 or better), this will have a great impact on how many clicks you earn from searchers. To start using Google+’s Author Tag for enhanced listings in search, click here and follow Google’s instructions.Take Advantage of Personalized SearchThe most recent feature addition to Google+ is ‘Search plus Your World,’ a new version of Google that mixes personal results from your Google+ network in with your regular search results. This mode of Google will search your social network for results, even including results that only you can see for privacy reasons. In other words, Google’s search now includes both regular results and very personal updates from social media. You’ll be able to see when you are receiving personal results because they are called out in a special way and always placed at the very top of a search results page. Be aware that what you share on Google+ can have an increased reach because of this update. It makes Google+ a great place for sharing content and having discussions, because now that content is easy to find (as opposed to networks like Facebook and Twitter, which currently lack personalized search).Marketing Takeaway: Because it is connected to the world’s most popular search engine, content shared on Google+ now has the potential for a much longer lifespan than content shared on other networks. Think about your keyword strategy and how to best exercise it on your Google+ page. Results from a searcher’s Google+ network will also rise to the top of Google search results when they use Search plus Your World. And if your company has built up a large following on Google+, content you’ve shared with your followers will also show up in those followers’ relevant Google.com searches, keeping your business top of mind and increasing its visibility among existing followers across multiple channels.Get Your Pages and Profiles Found in Search Results With the ‘Search plus Your World’ update, another powerful influence for brands that comes only with Google+ adoption is placement in the top-right corner of Google search results for people and pages who are closely associated with a particular topic or brand. If your Google+ business page is relevant to a particular keyword search, Google will show your page in the results for those searches. Furthermore, if you tie your Google+ personal profile to your brand’s domains (for example, by putting your work email address into your Google+ profile), Google can serve your profile in response to people who are learning more about your brand.Marketing Takeaway: To make sure your business page shows up for searches on keywords for which you want to rank, maintain a regularly updated Google+ business page and optimize your updates with those keywords. For example, if a searcher searches for ‘marketing software’ on Google.com, HubSpot’s Google+ page might show up in the top-right results box, providing us with more SEO real estate.To make sure that your profile is able to show up in that top-right box for branded searches, make sure that you’ve added your work email address to your Google+ profile and confirmed the address works, and list your occupation and position in your profile. Remember that Google wants to serve the best possible results, so it’ll only show your profile if it thinks it would actually be helpful for a searcher. If you’re not regularly posting about your brand or really using Google+ often, Google is less likely to show you in the result. Encourage your business’ employees to include your business’ information and content in their Google+ profile so your business can get even more exposure in search results.What other benefits have you noticed from using Google+ to enhance your business’ SEO?Image Credit: Widjaya Ivan Originally published Jan 24, 2012 10:32:00 AM, updated February 01 2017 Topics:last_img read more

You Won’t Believe What This Company Used as Their Meta Description

first_imgLast week, I was doing some research for a piece I was writing about anonymous social networks when I came across one of the most horrifying SEO (and PR) mistakes I’ve ever seen. It was a meta description. A measly 50 characters. But it made me immediately think negatively of Whisper, and leave an impression that, days later, feels just as fresh.Here’s what it said (beware, it has NSFW language):At first I thought it must have been a mistake, so I reloaded the search to find that it wasn’t. I thought it must have been a secret someone shared on Whisper that somehow got autopopulated into the meta description … but when you click through, you see nothing but Whisper’s homepage.I felt horrified. Someone wrote this? And Whisper is really featuring it in their meta description? Yikes.I snapped the above screen shot to show my equally horrified colleagues, then I moved on with my day. But then this morning, I remembered the meta description and went to go see if Whisper had fixed it — and there was a new secret snippet.The website had probably been recrawled, and it seemed like it was just pulling in a random secret for their meta descriptions. But I still had one big question on my mind.Is This a Strategy or Mistake?I started to think about Whisper’s SEO strategy. The whole concept of the product is to reveal secrets in public, but anonymously. So chances are, there’ll be some shocking admissions there … and that’s part of the appeal. To get more people using the social network, Whisper would want there to be juicy, clickworthy secrets populating the meta descriptions, right? And technically it worked — I clicked through to the website.But just because the strategy could work well for clicks (just like link-bait headlines), doesn’t mean it won’t alienate people. I’m definitely in Whisper’s target demo and I’m not easily offended … but this still left me with a bad taste in my mouth. Not exactly a successful brand strategy in my opinion, nor a successful SEO strategy (I clicked through because of the meta description, but also wouldn’t use the app because of the meta description).Purposeful or not, there’s still one giant, glaring takeaway for us. Regardless of what Whisper’s strategy is, we should all remember to always always be aware of what’s being populated in our meta descriptions. Don’t rely on a machine to populate this crucial piece of real estate. Even though search algorithms don’t really care about your meta descriptions, they’re still a determining factor in whether a searcher clicks on your link, or passes you by for another result. Editor’s Note: Neetzan Zimmerman, Editor in Chief at Whisper, confirmed that this meta description was a bug and in no way an SEO tactic. They became aware of the issue a couple weeks ago and have been working to fix it. The meta description has been fixed.Have you seen some truly horrendous meta descriptions? Do you think they could hurt (or maybe even help) you capture more search traffic? Originally published Feb 26, 2014 2:30:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging Mistakes Topics:last_img read more

What in the World Is a Thank-You Page? [Under 100 Words]

first_imgA thank-you page is the page contacts see immediately after filling out and submitting a form on a landing page.The thank-you page is the final stage in your conversion process. In addition to thanking the person who converted on your landing page, optimized thank-you pages:Make the requested item easily accessibleDirect people to other parts of your siteProvide additional calls-to-actionEncourage social sharingYou can also combine your thank-you pages with automated emails that’ll immediately follow up with your contacts and suggest an additional offer they might enjoy — it could increase conversion rates.What other terms or inbound marketing practices would you like to see explained in under 100 words? Leave your requests in the comments below! Landing Pages Originally published May 3, 2014 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling

first_img Topics: Originally published Dec 22, 2015 8:00:00 AM, updated February 01 2017 Productivity Whether you’re driving across town, stuck on a layover, or settling down for an overnight train ride, you’re going to have some time to kill the next time you travel. If you’re anything like me, spending hours window shopping at the airport or scrolling aimlessly through your Facebook News Feed feels like a total waste of time.But there are much better ways to pass the time while traveling — which is why we’ve curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy.Whether you have thirty minutes, two hours, or five hours to kill, we’ve included plenty of options.Pro Tip: If you’re into the podcasts on this list, the free app Stitcher lets you make playlists of all your favorite podcasts.Under 1 Hour1) NextDraft (Free App)NextDraft is hands down my favorite newsletter, which you can either get in your inbox every day or check on your own time via their free app. What is it? It’s ten quick summaries of the most fascinating news stories of the day, shared in a way that’s expertly written, witty, and always relevant. If this sounds interesting to you, download it now in preparation for your trip so you have plenty to catch up on.Image Credit: NextDraft2) Pocket (Free App)The great thing about reading articles while you travel is that you finally have time to read the whole thing (instead of just skimming the first few paragraphs), and then actually reflect on what you’ve just read. Pocket is a place for you to save all those articles you stumble on when you don’t have time to read them.It lets you save articles, videos, and images either from your browser or from over 1,500 apps like Twitter, Flipboard, Pulse, and Zite. While you’re traveling, you can open Pocket — no internet connection needed — and finally spend time reading through, digesting, and pondering all the cool stuff you’ve saved.3) Headspace (Free App)Headspace calls itself “a gym membership for your mind.” It’s an app that helps you learn how to meditate — which you can totally do inconspicuously on the train, bus, or airplane. All it takes to learn meditation and mindfulness is ten minutes on the app.4) Duolingo (Free App)Ever wanted to learn a new language, or just brush up on those French skills from high school? Duolingo is an awesome app that makes learning languages fun — and you can make progress in only a few minutes, if that’s all you have. Each lesson is short, painless, and legitimately enjoyable. Slate called it “the most productive means of procrastination I’ve ever discovered.”The languages available are Spanish, French, German, Italian, Portuguese, Dutch, Irish, Danish, Swedish, Russian, Polish, Esperanto, Turkish, Norwegian, and Ukrainian.You’ll need headphones to listen to pronunciation. And while speaking isn’t required, be warned that you may want to repeat words out loud to practice your pronunciation.Image Credit: Google Play5) This.cm (Website)Itching to get lost in a rabbit hole of great internet content? This.cm is a website that curates some of the best links on the internet. If you’re looking for entertaining, relevant stories, it’s a great place to spend some time. You’ll need internet connection to browse, though.6) Death, Sex & Money (Podcast)This is my colleague Ginny Soskey’s favorite podcast of all time — and it happens to be one of the best in the business. It’s hosted by Anna Sale and covers the big questions and hard voices that are often left out of polite conversation.Nicholas Quah of The Vulture wrote: “Anna Sale is the absolute best at exploring difficult, intimate, and harrowing topics — loss, loneliness, survival, being left behind, pain, secrets, sex (or lack thereof) — while maintaining a deep, deep sense of dignity for the people she interviews.”7) The Message (Podcast)Ever hear of Orson Welles’ radio drama “The War of the Worlds” from 1938 about an alien invasion of Earth? Here’s a fictional podcast that’s also about aliens, albeit with a much more modern take: It’s a fake pop-science series about cryptographers investigating mysterious transmissions. It was produced by General Electric, making it a great example of native advertising and branded content in podcasts.If you liked the Serial podcast and enjoy science-fiction, this one could be a great choice for your next trip. David Sims wrote for The Atlantic, “The Message is clearly inspired by the success of Serial, but it plays with the format in a creative way.” My colleague loved it so much, she started and finished the entire series during her drive home for Thanksgiving. If you want to break it into smaller chunks, each episode is between 10–20 minutes long.8) Freakonomics (Podcast)How do you win a Nobel Prize? Should kids pay back their parents for raising them? What are the tactics of competitive eating? The Freakonomics podcast will challenge your perspective on some common (and some not-so-common) issues, from gossip to violence to exercise — and all from an economic perspective.It’s the type of content that really makes you think, and delivers a good framework for how you should approach analyzing everyday things in your work and personal life. 9) BBC’s Global News (Podcast)Getting news from podcasts can be a lot more efficient than getting them from articles — especially if you’re prone to getting sucked into the black hole of “recommended reading” sections. BBC’s Global News podcast is especially great because it curates some of the best stories they’ve covered from a global perspective. Each episode is about thirty minutes long.1–2 Hours10) Wait Wait…Don’t Tell Me! (Podcast)If you like keeping up with current events but get bored with the normal format, NPR’s weekly podcast could be a perfect match. It’s a quiz-style news show that catches you up on current events in a fun and totally unique format, where you’ll have to test your knowledge against guest stars and figure out what’s real news and what they totally made up.11) You Made It Weird (Podcast)Here’s another personal favorite of mine. In this podcast, host Pete Holmes interviews comedians (for the most part) and covers comedy, relationships, and God. The best part about this podcast is that it’s unstructured, so it’s just like listening in on a great conversation. Holmes is very open and does a good job of creating an environment where guests want to open up.Each episode lasts anywhere from 90 minutes to 2+ hours, so if you download a few before you leave, you’ll get through your flights with some top-notch entertainment.12) “Moneyball” (Movie, 2011)One of the underlying principles of inbound marketing is that you can bring some sense of order to chaos using a methodical, data-driven approach. The movie illustrates how sports learned the same lesson. Starring Brad Pitt and Jonah Hill, it’s based on a true story of the general manager of the Oakland Athletics baseball team who was faced with a tight budget and had to reinvent his team by outsmarting the richer baseball teams.It may sound like it’s all baseball all the time, but you don’t need to be a big sports fan to enjoy this movie: It earned a 94% critic rating on Rotten Tomatoes.13) “Particle Fever” (Documentary, 2014)If you’re at all captivated by science, the universe, and the unknown, then you’re gonna love this option. In the documentary, scientists recreate conditions from the big bang theory to investigate the origin of matter and unravel the mysteries of the universe.Not a science nerd? Don’t be intimidated by the subject matter. The producers did an amazing job presenting it in such a way that anyone can understand and enjoy. Plus, it earned a 96% critic rating on Rotten Tomatoes.14) “Thank You For Smoking” (Movie, 2006)Here’s a super interesting movie on sales and marketing positioning — from the days when it wasn’t so noble. It’s about a big tobacco lobbyist struggling to balance his duties defending tobacco with those of being a good role model for his young son. It earned an 86% critic rating and 87% audience rating on Rotten Tomatoes.15) “Glengerry Glen Ross” (Movie, 1992)Looking for another great movie on sales and marketing position from the olden days? Here’s an oldie but goodie that any marketing or sales professional would appreciate. It’s a movie based on the Pulitzer Prize-winning play by the same name. The movie is about a team of New York City real estate salesmen who are told that everyone except the top two reps will be fired by the end of the week. Talk about “survival of the fittest.” It earned a 94% on Rotten Tomatoes.Here’s a famous scene from the movie featuring a monologue from actor Alec Baldwin on how to “always be closing.”(Warning: NSFW language.)16) “Man On Wire” (Documentary, 2008)Here’s a documentary that’ll have you holding your breath — even though you know how it ends. It’s about a young French man named Phillippe Petit who, in 1974, decided he wanted to (illegally) string a wire between the New York World Trade Center’s twin towers. After dancing for nearly an hour on the wire, he was arrested, taken for psychological evaluation, and brought to jail before being released.The documentary incorporates Petit’s personal footage with modern film and interviews — and it’s absolutely mesmerizing. It earned a whopping 100% rating on Rotten Tomatoes, making it a guaranteed worthwhile way to spend an hour and a half of travel time.Over 2 Hours17) “The Jinx: The Life and Deaths of Robert Durst” (Documentary Miniseries, 2015)Here’s one of the best and most controversial documentaries from 2015. If you haven’t seen it yet … well it’s gripping, not to mention a phenomenal example of great storytelling.It’s about a man named Robert Durst, son of a New York real estate mogul and suspect of three notorious murder cases over three decades. He was arrested on first-degree murder charges the day before the finale aired. (Just wait until you see the finale.) The HBO miniseries is broken up into six episodes, each of which run under an hour.It won two 2015 Emmy Awards, including best documentary or nonfiction series, and earned a 94% critic review and 98% audience review on Rotten Tomatoes.18) “Mad Men” (TV Series)This multi-season television series is a big commitment … but let’s be honest, this is to marketing what “Boiler Room” and “Glengarry Glen Ross” is to sales. It’s about a Madison Avenue advertising firm in the 1960s — and alpha male Don Draper’s struggles to stay on top of the heap in a high-pressure world. For marketers like us, it’s a fascinating look at how things in marketing used to be, which gives us context to help drive changes in our own companies.Starting with Season 1? Great choice: It got an 87% critic review and a 95% audience review on Rotten Tomatoes.19) Smarter Than You Think: How Technology is Changing Our Minds For the Better (Book)If you’re trying to get some serious reading done while you travel, here’s a great choice. Smarter Than You Think is a brilliantly written book by science and technology writer Clive Thompson about how the introduction of new technology advances our society and extend the way we think. Moreover, it’s nice counterargument to similar books which decry that the internet is making us lazy, dumb, and isolated.20) Steal Like an Artist: 10 Things No One Taught You About Being Creative (Book)This book by Austin Kleon is an interesting, quick read on how to come up with creative ideas. It’s based on the premise that that no idea is original — and it walks you through ways to collect ideas, remix existing ones, and get in touch with your inner creative.Listen to the book’s author talk about some of the ideas in the book at a TEDx conference to see if it’s up your alley:21) Contagious: Why Things Catch On (Book)Here’s another great book for marketers, written by Jonah Berger, the Wharton professor and best-selling author my colleague Carly Stec interviewed for her blog post on the secret formula for ideas that take off. In Berger’s book, he talks about why some ideas catch on — and others don’t — by highlighting his research on social influence and word-of-mouth.Now, then: Go forth and travel without getting bored!What other movies, shows, podcasts, books, and apps would you add to this list? Share with us in the comments. Don’t forget to share this post! 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Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing Case Studies Originally published Mar 11, 2016 8:00:00 AM, updated July 28 2017 “Choose co-founders the way you would choose a spouse,” advises entrepreneur and author Danielle Newnham. “The reality is that you will, at least in the early days, spend far more time with your co-founders than your partner.”The co-founder relationship is perhaps the most personal of all business relationships. Co-founders are like the parents of a newborn business, and as such, they spend countless hours working (and arguing) together in order to see that business become successful.Some of the world’s most successful co-founders have had drastically different outlooks and skill sets, but it was often those differences that made the relationships work. Combine a sales-minded dreamer with a genius engineer, or combine a punk rocker with a hip-hop pioneer, and — as you’re about to discover — the sum can often be greater than its parts.The Inspiring Stories of 10 Famous Co-Founders1) William Procter & James Gamble (P&G)Source: P&GTalk about a co-founder relationship being personal: William Procter and James Gamble, co-founders of what would become one of the world’s largest companies, were brothers-in-law. Procter, a candle maker, was married to Olivia Norris, while Gamble, a soap maker, was married to Olivia’s sister Elizabeth. It was Olivia and Elizabeth’s father who convinced Procter and Gamble (his sons-in-law) to merge their candle and soap-making operations, citing that they were competing for the same raw materials (namely, animal fat and oil). So in 1837, they took their father-in-law’s advice and Procter & Gamble was born. Today, P&G is a multinational consumer goods company that employs more than 100 thousand people and has a market cap north of $200 billion. Some of its most successful brands include Crest, Charmin, Gillette, and Head & Shoulders.And to think it all started with a father-in-law’s simple suggestion. The moral of the story here: Always listen to your in-laws. (Or at least try to tolerate them the best you can.)2) Bill Hewlett & Dave Packard | HPSource: HP Memory ProjectIt’s unclear how Procter and Gamble decided on the order in which their names would appear, but for Bill Hewlett and David Packard, we know how they figured it out: They flipped a coin.The original garage entrepreneurs (garagepreneurs?), Hewlett and Packard became friends in 1934 after they had both graduated from Stanford University with degrees in electrical engineering. In 1938, they rented a garage in Palo Alto and started working on their first product: an audio oscillator for testing sound equipment. In 1939, they formalized their partnership and held their infamous coin flip to determine whose name got top billing.Hewlett and Packard both took an employee-centric view of management. And as a result, HP became one of the first U.S. companies to offer flexible work hours, profit-sharing, and several other employee benefits. As Bill Hewlett once noted, “What I’m most proud of is the fact that we really create a way to work with employees, let them share in the profits, and still keep control of it.”As partners, Hewlett and Packard always had each other’s back. When Hewlett went to serve in the Army during WWII, Packard ran the company on his own until Hewlett’s return. And similarly, when Packard stepped down as HP’s CEO to serve as the U.S. Deputy Secretary of Defense during the Vietnam War, Hewlett stepped up to take his place. Together, the two entrepreneur/patriots developed a company culture at HP that has persisted for decades.Today, the Palo Alto garage that Hewlett and Packard started out in is a California State Historical Landmark. It bears a plaque that reads “The Birthplace of the Silicon Valley.” 3) Danielle Weisberg & Carly Zakin | theSkimmSource: ForbesBoasting 1.5 million+ subscribers, theSkimm is an email newsletter phenomenon that’s changing the way people consume the news.TheSkimm co-founders Danielle Weisberg and Carly Zakin met while studying abroad in Rome, where — according to their About Us page — they bonded over “a mutual love of fried artichokes.” Both ended up as producers at NBC News in New York, and after listening to their friends constantly ask them for the latest headlines, they realized that the news media landscape was shifting.To capitalize on this shift, Weisberg and Zakin quit their jobs, moved in together, and launched theSkimm from their couch. “For two girls who grew up more ‘Morning Glory’ than ‘The Social Network,’ it took a lot of guts, and white wine, for us to make theSkimm a reality,” they wrote on their About Us page.Note: For a more in-depth look at how Weisberg and Zakin launched (and grew) theSkimm, check out our interview with them on The Growth Show.4) Bill Gates & Paul Allen | MicrosoftSource: ForbesNot all co-founder stories have fairy tale endings. And while Microsoft’s founding duo Bill Gates and Paul Allen both ended up multi-billionaires, their relationship didn’t exactly go up and to the right.Gates and Allen started out as childhood friends. Both attended the private Lakeside School in Seattle, where they bonded over a mutual passion for computers and BASIC programming. By the 1970s, both had moved to the Boston area — Gates to attend Harvard, and Allen (three years Gates’ senior) to work at Honeywell. It was there that Gates and Allen first learned about the Altair 8800, one of the world’s first personal computers. With the arrival of the Altair, Gates and Allen began to sense that writing (and selling) software for personal computers could be a big business. (Spoiler alert: They were right.) In 1975, the two formalized their partnership under the name “Micro-soft” and created their first product: a BASIC programming language for the Altair. Even in the early days, however, there was some strain on the co-founder relationship. Gates was adamant that they split ownership of the business 60/40 (in Gates’ favor), citing that he was still a student while Allen was able to earn a salary. A few years later, Gates fought to tip the ownership scales even more (to 64/36). And perhaps most egregiously of all, Allen once overheard Gates complaining about how unproductive he (Allen) had become, and how he wanted to dilute Allen’s ownership in Microsoft even more. Allen was battling cancer at the time.Allen resigned from Microsoft in 1983, but would remain on its board of directors until the year 2000.5) Steve Jobs & Steve Wozniak | AppleSource: The Next WebThe story of Steve Jobs and Steve Wozniak co-founding Apple in the Jobs’ family garage is perhaps one of the best-known co-founding stories ever. So for the sake of saving paper — errr, pixels — here’s the tl;dr version: Jobs and Wozniak met through a mutual friend. They were exposed to the latest personal computing technologies by way of the Homebrew Computer Club in Silicon Valley. The first product they collaborated on was a “blue box” for making free long-distance phone calls. Then, in 1976, they launched their first computer: The (retroactively named) Apple I.Unlike the Gates/Allen partnership where both founders were technologically savvy, with the Jobs/Wozniak partnership, the former was more of a sales-minded, “big picture” guy, while the latter was an electronics guru. Needless to say, that combination of skill sets worked out rather well for Apple’s co-founders.And while Hollywood might portray Jobs and Wozniak as constantly butting heads, that’s not how Wozniak remembers their co-founder relationship. “We never had a fight or an argument,” he told the Milwaukee Business Journal back in 2014. “We were always friends.”6) Rick Rubin & Russell Simmons | Def JamSource: NPRIt’s one of the more unlikely partnerships on this list: A 21-year-old NYU student who plays in punk rock bands (Rick Rubin) joins forces with the 27-year-old manager of the hip-hop group Run-D.M.C. (Russell Simmons). The result? One of the world’s most successful record labels, Def Jam.The year was 1984, and Rubin had just started dipping his toes into the world of hip-hop. He had produced the track “It’s Yours,” by T La Rock and Jazzy Jay, which got the attention of Simmons. After meeting at a party, the two instantly hit it off and start running a record label together out of Rubin’s dorm room. A year later, they released the first album under the Def Jam banner: LL Cool J’s “Radio.”By the end of 1986, “Radio” had gone platinum, Def Jam had released the Beastie Boys’ debut album, “Licensed to Ill” (which would go on to become the top-selling hip-hop album of the decade), and they had signed Chuck D.’s new group, Public Enemy.It was a good year. And it was a year that marked Def Jam’s transformation from a startup to a major music industry player. While Rubin would end up leaving Def Jam in 1988 to launch a new label, the original Rubin/Simmons partnership will always be remembered as a pioneering force in the music world. Perhaps their most notable contribution was folding the intensity of rock music into hip-hop music … something that had never really been done before. As Rubin once explained, “So up until the time of Def Jam, pretty much most of the rap records at the time were R&B records with people rapping on them. And then I think one of the things that separated our records from the ones that came prior was that they had more to do with what the actual hip hop culture was … the goal was to capture the energy that you felt at a hip hop club.”7) Linda Avey & Anne Wojcicki | 23andMeSource: BloombergIn some cases, the social impact a business could potentially have is more important to a founder than the business itself. That was the case with Linda Avey when she set out to found the genetic testing company 23andMe.As the story goes, Avey’s original business partner was on board for selling 23andMe’s testing kits, but was against Avey’s bigger plan: to build a massive genetics database for researchers, which could help lead to medical breakthroughs.As Avey was pursuing funding for the project, she learned about Anne Wojcicki, a biotech analyst at a hedge fund. Avey invited her to dinner. “She showed up in jeans with a backpack slung over her shoulder (loved that!),” Avey wrote about Wojcicki on Quora. After meeting with Avey several more times and learning more about the project, Wojcicki came to a decision: She wanted in. Avey was happy to have her, and the two worked together in a shared office to get 23andMe off the ground. 8) Ben Cohen & Jerry Greenfield | Ben & Jerry’sSource: One Life SuccessRemember: Building a successful company is a marathon, not a sprint. And this saying is especially relevant in the case of Ben Cohen and Jerry Greenfield, considering how they met. As Cohen explained back in 1995, “I met Jerry running around the track in seventh grade gym class. We were the two slowest, fattest kids in the class. I liked him because he was funny and smart, and you could count on him.”While Cohen and Greenfield remained friends through high school and college, their business partnership almost never came to be. Cohen had his heart set on becoming a potter, while Greenfield was planning on becoming a doctor. Fortunately for ice cream fans everywhere, no one would buy Cohen’s pottery, and no medical school would accept Greenfield. So after debating between starting a bagel business or starting an ice cream business, they chose the latter based on the lower start-up costs.Having grown up together in New York, Cohen and Greenfield eventually made their way to Vermont in search of a suitable location for their first homemade ice cream parlor. In 1978, they landed on a dilapidated gas station, which they fixed up themselves. By 1983, they were franchising Ben & Jerry’s stores and selling their signature ice creams (like Chunky Monkey) via independent distributors. By 1984, they had already topped $4 million in annual sales, and by 1985, they were donating 7.5% of their annual pre-tax profits to charity via the Ben & Jerry’s Foundation.”When we first started, it was just a lark. We never expected to have anything more than that one homemade ice cream shop, but now Jerry and I are millionaires,” Cohen once said. “Our relationship hasn’t changed at all … Food has always been our binding tie – food and our girth.”9) Larry Page & Sergey Brin | GoogleSource: The GuardianIn 1995, a 22-year-old Larry Page visited Stanford as a prospective computer science doctorate student. His tour guide? A 21-year-old Sergey Brin, who was already working on his computer science doctorate at the school.The two didn’t become friends right away, as both were very opinionated and considered each other “obnoxious,” according to a Wired interview. But as Page began researching how websites link between one another, and started building out technology that could identify all of those millions of connections, Brin became fascinated.By 1998, Page and Brin had joined forces, dropped out of Stanford, and — like Jobs & Wozniak and Hewlett & Packard before them — set up shop in a garage. In the early days, their Google search engine pulled in 10 thousand queries a day. Today, it’s estimated that Google receives 3.5 billion searches per day.10) Julia Hartz & Kevin Hartz | EventbriteSource: Vator.tvJulia had a great job working at FX Networks. Her Hollywood office even came with a view. But then she met her future husband, Silicon Valley investor and entrepreneur Kevin Hartz. First he asked her to marry him (she said yes), and then he asked her to co-found a company with him (to which she also said yes).Eventbrite, a self-service ticketing platform, was born in a wiring closet in 2006. Julia was in charge of customer experience and business operations, while Kevin — with the help of a third partner, Renaud Visage — worked on the product. Today, Eventbrite has a valuation north of $1 billion.As a husband and wife co-founding team, the dynamics of the relationship were obviously a bit different compared to the entrepreneurial norm. However, as Kevin said in an interview back in 2013, “When you’re working with founders, your fellow founders, that relationship is fundamental whether it’s romantic or not.”In that same interview, Julia commented on how the two were able to preserve their relationship as the business grew: “We had this law that we would divide and conquer, and wouldn’t work on the same thing at the same time. It just so happened we had complimentary skills so that was an easy thing to do.”Any other great co-founding duos out there that we missed? Tell us about them in the comments section below!last_img read more

College Football Playoff Chairman Speaks on Oklahoma State-Central Michigan controversy

first_imgAmong the many controversial topics touched on during the ESPN telecast on Tuesday evening, college football playoff committee chairman Kirby Hocutt responded to a sore subject for OSU fans: The result of the Central Michigan game.“Oklahoma State’s record is 9-2, Hocutt said on Tuesday on the game. “However, the committee is aware of what transpired in the Central Michigan game. We’re aware.”That’s definitely good news for Oklahoma State. There has been a back-and-forth regarding the controversial ‘loss’ earlier in the season, and most recently, the committee showed a hard-line stance on the game that did not favor the surging Cowboys.“We’re viewing it as a loss,” Hocutt said on Nov. 8. “It’s not within our purview to determine wins and losses.”So while they clearly don’t view them as a 10-1 team at the moment, it seems that they’re at least taking that game into consideration. Which is a positive development.The Cowboys came in at No. 10 in the latest college football playoff rankings. But despite moving up just one spot from the last list released a week ago, Hocutt called the difference between the 6-10 teams “very close.”Oklahoma State has a bye this weekend, before going on the road to Norman to face the rival Sooners for the Big 12 title. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Oklahoma State Is Home of the Best Offenses In The Country

first_img1Oklahoma State81612 10Oregon263229 6Notre Dame134026.5 3Texas Tech25816.5 2Michigan71812.5 4Florida State173124 5North Carolina64425 RankTeamBasketball RankFootball RankAverage Rankcenter_img 7Louisville401527.5 Over the past decade Oklahoma State’s football team has become known for its premier offense. This year Oklahoma State’s basketball team has soared to become one of the most efficient offenses in Big 12 history.When you combine the two, you get Stillwater, OK — home of arguably the best offenses in college football and college basketball during the 2016-17 school year.I recently looked at all 128 D-1 football programs and where they ranked in points per possession. Then I combined them with there they rank in raw points per possession in hoops (OSU is actually No. 2 when in hoops when adjusted for opponent but No. 8 in raw PPP).Here is your top 10 as of right now. 8West Virginia114628.5 9Toledo49929 OSU averaged 2.89 points per possession in football and averages 1.16 per possession in basketball. Both top 20 in the country. Michigan is the only other team that can claim that.OSU’s combined total of 4.05 points per possession was not the highest, though. Western Kentucky averages a combined 4.57, but Western Kentucky ranks No. 193 in basketball PPP. OU also ranks ahead of OSU in total combined PPP with 4.48, but they are No. 2 in football and No. 254 in hoops.I thought the fairest way to normalize the fact that you are able to score more points per possession in football is to do it by national rankings. And Oklahoma State is No. 1.OSU has quite literally has had the most efficient (points per possession) offenses in the country in football and basketball this school year.I refuse to do the same ranking for defense (because I don’t want to know what I find), but this is a pretty sweet achievement for Underwood, Gundy and their assistants. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Cardale Jones Addresses “Fans” Who Were Trashing Him On Twitter

first_imgCardale Jones pumping up the crowd before the game.Cardale JonesOhio State quarterback Cardale Jones hasn’t played up to his potential this season, and many Buckeyes fans have been vocal about their desire for head coach Urban Meyer to make a change at the position. Unfortunately, far too many are expressing their opinions the wrong way.Following Ohio State’s narrow victory over Indiana this past Saturday night, Jones celebrated the team’s win on Twitter. Some of the responses he got were beyond offensive. Tuesday, he addressed the “fans” who decided to trash him online. He clarified that they’re “haters”, not fans.@CJ12_ I’m sorry for all of the idiotic responses you get from so called “fans”— Chad Proud (@cproud13) October 6, 2015 RT: *haters https://t.co/H6bcaErCe5— Cardale Jones (@CJ12_) October 6, 2015 Rome wasn’t built in a day— Cardale Jones (@CJ12_) October 6, 2015 Jones will get another chance to silence the haters Saturday against Maryland.last_img read more

Alberta business forum applauds linking carbon tax implementation and pipelines

first_imgThe Newfoundland-born orator quoted Prime Minister Justin Trudeau who said this week in Calgary the discounts amount to a “crisis,” adding he holds the government accountable for that crisis.On the sidelines, executive fellow Ted Morton with the University of Calgary’s School of Public Policy, said Murphy’s speech resonates with many in the oilpatch who feel betrayed by the government in Ottawa despite Alberta’s financial contributions to the country.Trudeau said on Thursday the federal government is addressing Alberta concerns by buying the Trans Mountain pipeline and its expansion project for $4.5 billion last summer and by continuing to try to get the expansion built after the Federal Court of Appeal struck down its National Energy Board approval in August.“Until there are pipelines leaving Alberta, plural, and there is oil flowing through them that will go to international markets, and US$40 price differentials are no longer the thing, until that time, it should be illegal for two lips to close on the phrase, carbon tax,” said Murphy. LAKE LOUISE, A.B. – Social commentator Rex Murphy says it should be illegal for Canadian governments to collect carbon taxes until there are new export pipelines delivering Alberta crude oil to world markets.A sold-out audience at the Bennett Jones Lake Louise World Cup Business Forum leaped to their feet in a standing ovation as the former CBC commentator ended a fiery speech criticizing environmentalists and federal politicians alike for stalling pipelines.A lack of pipeline capacity is blamed for a glut of oil in Western Canada that has resulted in Western Canadian Select bitumen-blend crude trading at as much as US$52 per barrel less than New York-traded West Texas Intermediate.last_img read more

BJP Mahila Morcha protests over Ayushman Bharat Yojana

first_imgNew Delhi: Delhi BJP Mahila Morcha on Monday protested against the Delhi government for its failure to implement the Ayushman Bharat Yojana in the Capital, by forming a human chain near ITO. Led by the Mahila Morcha president in Delhi, Poonam Prasar Jha, workers from the women’s wing of the saffron party joined the protest. Addressing protestors, Jha said that innocent people in Delhi were betrayed by the Kejriwal government’s inaction on implementing schemes like Ayushman Bharat Yojana. “They (voters) gave him a massive mandate and he came to power in Delhi. In the last four years, the people of Delhi have been disappointed,” she said.last_img

Ohio State looking to hold off Michigan in Big Ten Championship finale

The Bill and Mae McCorkle Aquatic Pavilion played host to the men’s swimming and diving Big Ten Championships and OSU swimmers gave the home crowd something to cheer about on Friday.“I’ve never experienced a night like this as a coach,” coach Bill Wadley said. To find a better night in Ohio State swimming history, one would have to go back at least 50 years, Wadley said.Coming into Friday night, the Buckeyes were tied with Michigan, but by the end of the night things changed. The Buckeyes started the night off with a bang, and kept it going, wrapping up Friday’s action in first place.In the 200-yard freestyle relay, OSU was able to bring home the gold and take sole possession of the lead. The relay was made up of Joel Elber, Andrew Olson, Lincoln Fahrbach and Tim Phillips.“It’s a really good momentum builder,” Olson said.The Buckeyes lost their lead for a moment, but the Buckeyes stayed positive.In the next event, sophomore Austin Mudd placed fifth in the 400-yard individual medley while teammate Justin Farra took place sixth in the same event. Both swimmers were able to improve from their morning swim.The next event was a battle of OSU against Michigan. Both teams had three swimmers in the 100-yard butterfly. OSU performed well, but Michigan was able to outscore the Buckeyes.Even though the Buckeyes were outscored, the team was happy about the finishes by all three swimmers. Phillips finished second, Quincy Lee finished fifth and Fahrbach finished in seventh.In the 100-yard breaststroke, the Buckeyes came close to a sweep. OSU was able to finish in first, second and fourth place. Junior Elliott Keefer was able to bring home the gold for OSU while senior Sam Pelkey brought home the silver. Senior Dani Malnik was just one tenth of a second from tying for third. She placed fourth.In that same event, Michigan had only one person in the top eight.OSU finished the night off with a bang. Sophomore Andrew Elliott placed first in the 100-yard backstroke.By the end of the swimming portion of the meet on Friday, the Buckeyes had 592.5 points to take over first place. Michigan checked in second with 512.5 points.The Buckeyes may have the lead but a Big Ten Championship is not in the bag.The Buckeyes will be in the pool Saturday to try to fend off Michigan and bring home a Big Ten Championship. read more

Gracia confident ahead of the match at Old Trafford

first_imgWatford managed to beat Newcastle 2-1 in the previous round and Javi Gracia believes that they can continue in this winning note even in the upcoming game against Manchester United at Old Trafford.The Hornets have nothing to play for but their pride – they are clear from the relegation places but they are far from the top spots as well. And their coach wants them to continue with good results to improve the overall feeling of the season.The Spaniard spoke about his side’s upcoming game as he said, according to watfordfc.com:harry maguire, manchester UnitedMaguire says United need to build on today’s win George Patchias – September 14, 2019 Harry Maguire wants his United teammates to build on the victory over Leicester City.During the summer, Harry Maguire was referred to as the ultimate…“Now after our last game, getting to 41 points, now [the top half] is our new target. We will try to win the last game, try to score a goal away, try to compete in the same level as the last games and try to get a better result in the last away game.”“Now we are one of four teams on 41 points and you never know what will happen, we try to get points and achieve the best position.”last_img read more

ARREST LOG Wilmington Police Make 4 Arrests Issue 3 Summonses

first_imgWILMINGTON, MA — According to Wilmington Police Logs, Wilmington Police issued the following arrests and summonses between October 18, 2018 and October 24, 2018:Thursday, October 18Samuel Navarro-Torres (45, Methuen) was issued a summons for Operating A Motor Vehicle with a Suspended or Revoked License. (12:12am)Friday, October 19A 17-year male juvenile was arrested for Disorderly Conduct, Assault & Battery on a Police Officer, and Resisting Arrest. (1:16am)Saturday, October 20Edin Isael Mejiahernadez (31, Lowell) was issued a summons for Unlicensed Operation Of A Motor Vehicle and Motor Vehicle Lights Violation. (6:34pm)Sunday, October 21Patrick James Carroll (35, Wilmington) was arrested for B&E Building Daytime For Felony; Use Of Motor Vehicle Without Authority; Assault & Battery (2 counts); & Operating A Motor Vehicle With A Suspended License For OUI. (12:58pm)Monday, October 22Hillery D. Oliveira (42, Wilmington) was issued a summons for Operating A Motor Vehicle with Suspended/Revoked License. (5:49pm)Tuesday, October 23Zachary Norton (24, Wilmington) was arrested for OUI Liquor, Negligent Operation of a Motor Vehicle, and Marked Lanes Violation. (4:39am)Jesse Jay Leverone (25, Chelmsford) was arrested for Larceny Under $1200 (x2); Malicious Destruction Of Property Under $1200 (x2); and Assault & Battery.  (9:43am)Wednesday, October 24None(DISCLAIMER: This information is public information.  An arrest does not constitute a conviction.  Any arrested person is innocent until proven guilty.)Like Wilmington Apple on Facebook. Follow Wilmington Apple on Twitter. Follow Wilmington Apple on Instagram. Subscribe to Wilmington Apple’s daily email newsletter HERE. Got a comment, question, photo, press release, or news tip? Email wilmingtonapple@gmail.com.Share this:TwitterFacebookLike this:Like Loading… RelatedARREST LOG: Wilmington Police Make 5 Arrests & Issue 4 SummonsesIn “Police Log”ARREST LOG: Wilmington Police Make 3 Arrests & Issue 4 SummonsesIn “Police Log”ARREST LOG: Wilmington Police Make 2 Arrests & Issue 2 SummonsesIn “Police Log”last_img read more

In World Cups shadow Rohingya find freedom on pitch

first_imgThis picture taken on 17 June 2018 shows players from Rohingya FC (top) facing players from the Rohingya team Cheras Harimau (bottom) during a three-day tournament for refugees, marking the Eid al-Fitr Islamic festival, on the outskirts of Kuala Lumpur. They may lack the glitz and glamour of the World Cup, but football clubs for stateless Rohingya refugees in Malaysia offer something more — a 90-minute reprieve from a grinding existence on the fringes of society. Photo: AFPThey may lack the glitz and glamour of the World Cup, but football clubs for stateless Rohingya refugees in Malaysia offer something more – a 90-minute reprieve from a grinding existence on the fringes of society.Malaysia is home to more than 70,000 people from the Muslim minority who have fled discrimination and persecution in predominantly Buddhist Myanmar, often enduring horrific journeys at sea to escape.And while many struggle to eke out a living and are deeply scarred by the traumas of their past, football offers a welcome respite from cold, hard reality.On a scruffy patch of ground on the outskirts of Kuala Lumpur surrounded by dilapidated buildings, those painful memories seem a world away as players pass the ball and take shots before a small crowd of spectators.“Football takes away all of my stress for 90 minutes,” Mohamad Ishak, a 17-year-old team member, told AFP. “It helps you to forget some of your problems.”Nine teams took part in a recent tournament to mark the major Islamic festival of Eid-al-Fitr.There was a particular buzz as the tournament coincided with the World Cup. Play was punctuated by excited chatter about the latest matches in Russia and many wore shirts of their favourite teams, from Argentina to Germany.Some expressed the hope a Rohingya team might one day compete in the world’s most prestigious football tournament-an unlikely dream for an ethnic group that doesn’t even have a country to call home.Relatively affluent Muslim-majority Malaysia has long turned a blind eye to the influx of Rohingya.Despite not officially being allowed to work, they have become a cheap source of labour in menial jobs, from cleaning to labouring on building sites.And while life is better than in Myanmar, getting by in Malaysia can still be tough for the Rohingya, who have no access to basic services such as education and healthcare.Awful pastIn 2015 the Rohingya Football Club (RFC) was set up to give members something constructive to do in their free time, and provide some release from unfulfilling, insecure existences.Other Rohingya clubs have since sprung up across the country, playing against each other or local Malaysian sides.The three-day Eid tournament gives the mostly young men something positive to focus on at a time when they may be missing family members back home and dwelling on dark memories, organisers say.RFC secretary Mohammed Faruk said it is common for Rohingya to have flashbacks to traumatic experiences, such as military crackdowns back home that have driven one million members of the minority into vast refugee camps in neighbouring Bangladesh.“There are a lot of Rohingya who lost their parents, who lost their siblings, who lost their homes,” the 23-year-old told AFP.“It’s really awful when they think about their past.”Rakhine in western Myanmar, the Rohingya’s home state, has been repeatedly rocked by intercommunal violence over the years and the minority has often been targeted by the army and Buddhists.Myanmar does not recognise Rohingya as citizens and officials often refer to them as “Bengalis”, reflecting a widespread belief they are immigrants from Bangladesh.In the most recent violent convulsion, some 700,000 Rohingya fled Myanmar after the military launched a brutal operation against insurgents in August that the US and the UN have labelled ethnic cleansing.The UN has said there are possible “hallmarks of genocide” with refugees bringing with them consistent testimony of murder, rape and arson, although few of the Rohingya in Malaysia are believed to be from this latest wave.‘It eliminates discrimination’Faruk wants to take a Rohingya squad to the CONIFA World Football Cup, a biennial competition for teams sidelined by the official competition, which includes sides representing minorities, isolated dependencies and cultural regions.Beyond easing day-to-day frustration, playing football has helped to tackle prejudice and break down barriers between Rohingya and the local population.“It eliminates discrimination,” said RFC’s Ishak, adding he had got to know many Malaysians through football.The Rohingya in Malaysia have had more reason to be optimistic recently-a surprise change in government at elections in May has brought to power an administration more sympathetic to their plight.The new government pledged in its manifesto to ensure the “legal right to work” of refugees in the country, which-if honoured-could help Rohingya find better opportunities than the few low-paying sectors currently willing to hire them.Mohamad Younus, a 44-year-old Rohingya watching the tournament, was philosophical about the lack of current opportunities in Malaysia.“Our country is already finished. Here in Malaysia, young people don’t have proper work either,” he said, welcoming the power of football to help younger refugees.When they play, “at least they have something positive in their minds,” he said.last_img read more

Nonprofit Works To Help Struggling Families With A Basic Childcare Need

first_img Listen 00:00 /00:51 To embed this piece of audio in your site, please use this code: Share – / 8At the downtown Houston nonprofit Bread of Life, a line snaked around the corner Wednesday morning as people waited to receive donations of food and household items.Bread of Life Executive Director Catherine Flowers said many of these people are still struggling after Hurricane Harvey’s floods. And because of Bread of Life’s massive distribution efforts they’re now serving people from all over the Houston region.“These are people who just need that extra to make it through the week,” explained Flowers. “People aren’t standing in a line if they don’t have a need. And so being able to meet people where they are certainly not only feels good, it’s why we do it.”At Wednesday’s event, families also received something else that’s desperately needed, and that’s diapers for their babies and toddlers.The effort was coordinated in part by the Texas Diaper Bank, a group working to supply diapers to low-income families. The organization recently got a donation of 250,000 diapers to distribute to families recovering from Harvey.Texas Diaper Bank Executive Director Jorge Medina said some families have gotten so desperate that they actually try to recycle disposable diapers. And that can lead to all kinds of problems.“It creates the propensity for infections, for diaper rash,” said Medina. “And then the parent is going to have to end up taking the child to a clinic or to the hospital.”The cost of diapering isn’t cheap. Medina said it can run as high as $150 a month for just one child.If you’d like to learn more about Bread of Life’s services in Houston you can find details on their website. The Texas Diaper Bank also has information online as well. Xlast_img read more