Large crowd urged to send in objections over gold prospecting plans

first_imgA crowd of more than 200 people last night attended a meeting to hear concerns over plans to prospect for gold and silver in the Glenfin area.The meeting, held at Coimin National School, was called over fears of the lack of consultation with locals over the plans.The Government is considering granting four such licences for various parts of Donegal to an English company. Locals only have a number of days to send in objections to the Department of Minister for Communications, Climate Action and Environment’s Richard Bruton proposal to grant prospecting licences under the Minerals Development Acts, 1940-1999 appeared on Donegal County Council’s website.Those wishing to object to the licenses have 30 days from the appearance of the notice which was issued on May 16th.The company behind the plans are Great Glen Resources Limited, of Queensway, Hertfordshire in England.Those at last night’s meeting were told not to allow any member of the company onto their lands.   Large crowd urged to send in objections over gold prospecting plans was last modified: June 7th, 2019 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:donegalglenfinGoldprospectinglast_img read more

Female and rural farmers focus of agro-processing conference

first_imgInsight into the training offered to emerging farmers at Buhle Farmers’ Academy, as well as the potential of indigenous crops to bring food security to African farmers were hot topics at the Agro-Processing Africa Conference.Zamo Shongwe of the non-governmental organisation Buhle Farmers’ Academy is a speaker at the Agro-Processing Africa Conference on 29 and 30 November 2016 in Centurion. (Image: Melissa Javan)Melissa JavanThe story of the success of the Buhle Farmers’ Academy was told on the first day of the Agro-Processing Africa Conference held at Irene Farm in Centurion, Gauteng.Delegates heard how the academy grew from training 50 students in 2000 to 500 a year by 2016. These students were trained to manage their own farming businesses.Discussions at the conference, which took place on 29 and 30 November, explored various initiatives relating to agro-processing on the continent. It also examined the challenges in the sector. One of the topics was “The benefits of capacity building in African agriculture”. It was said that more women should be business owners or in managerial positions, because women paid great attention to detail.Business strategist Maureen Bandama says women should not only be labourers in the agro-processing sector, but business owners and in managerial positions. (Image: Melissa Javan)Maureen Bandama, a business strategist, was the first speaker. She spoke about agro-processing, saying it was not only about processed foods, but about everything you saw around you.For example, a shop owner decides on the number of T-shirts he wants to order for the year. He then has to talk to the seamstress and clothing designer about his T-shirts. The person who creates the materials for the seamstress to use is also involved in this process.In addition, Bandama spoke about the importance of empowering women in farming.Maureen Bandama says 60-80% women globally are landholders, only 15% women in Sub-Saharan Africa #APAC16 @Brand_SA— Melissa Javan (@melissa_nel) November 29, 2016Agricultural Project Consultant, @MaureenBandama: It’s an injustice that women are unable to participate in agro-processing #womeninag— Farmer’s Weekly SA (@FarmersWeeklySA) November 29, 2016.@MaureenBandama: women should work towards management & entrepreneurial positions in agro-processing instead of general labour.— Farmer’s Weekly SA (@FarmersWeeklySA) November 29, 2016Buhle Farmers’ AcademySince 2000, the Buhle Farmers’ Academy has trained more than 4 000 emerging farmers. The academy’s Zamo Shongwe said that the board agreed to take in 50 people in 2000. “We didn’t have a Farmers’ Support Office then. This meant that after the courses were done, the graduates could not have the support of farmers in the field nor adjust their business plans.“A lot of them also didn’t understand why certain things were done,” she explained.“Nine years ago we implemented the Farmers’ Support Office. Now if the graduates go home and their community gives reasons to change things, they come back to us to talk about that and there is provision for them to adjust their business plan.”The office lends support to graduates following their courses, and they can return there to ask for help.The Buhle Farmers’ Academy takes in 500 emerging farmers a year to learn about farming of crops and livestock such as vegetables, maize and poultry. (Image to illustrate: Brand South Africa)Buhle had built partnerships with a number of farmers in the vicinity of its campuses, said Shongwe. Through these, students were able to practise their theory by training on these farms.Those who planned to go into poultry farming, for example, had to check up on baby chickens. “You have to check up on baby chickens every two hours, because they are very fragile. They can die of things like suffocation if some of them get on top of each other. There must always be light where they are, so the student learns about making use of solar energy.”Only 500 students are selected for the academy each year. Each student must at least have a Grade 9 school qualification. Each student must also have access to land, even if they don’t own the land.Studies are done on scholarship. Many corporates and individuals pay for a student to take up a course at Buhle. “We then ask the donor if they can sponsor more than one student,” said Shongwe. Buhle also gets funding.Of the academy’s female graduates she said: “Women go back to their communities and share the information they have learned. Many of the men tend to keep the information for themselves.”Using indigenous crops for food securityAdeoluwa Adetunjo, of the agricultural services and food processing company AFGRI, spoke about indigenous crops used by Africans. Food insecurity could be solved if we made use of this produce, he said.Adetunji: Crops that are an answer to food security issues in Africa include Marula, Teff etc @FarmersWeeklySA @AFGRI1 pic.twitter.com/2gOgHvOwzm— Siyanda Sishuba (@ZaSiyanda) November 29, 2016The topic of Adetunjo’s talk was “Unlocking potentials of Africa’s indigenous food crops”. He focused on cassava, a crop grown in his home country of Nigeria. It is produced in 24 of the country’s 36 states.Besides processing cassava to create food products, the crop’s peel could be used for feeding animals.Adetunjo explained that the peels were grated three times before being processed. They were turned into a flour-like mixture for certain farm animals.Would you like to use this article in your publication or on your website? See Using Brand South Africa materiallast_img read more

McGregor’s biggest rival: ‘No way’ Conor beats Mayweather

first_imgView comments While McGregor’s win ended Aldo’s 10-year winning streak, nobody found it to be as utterly improbable as a potential victory over Mayweather (49-0), the most successful boxer of his generation. McGregor worked relentlessly to get under Aldo’s skin during the months before their fight, and Aldo recognizes the similarities in the mental game McGregor is playing against Mayweather.McGregor calls himself “Mystic Mac” due to his ability to predict the results of his fights. While he has been wrong before — such as in his submission loss to Nate Diaz last year — he has shown a remarkable ability to back up his boasts with results.McGregor vowed to stop Mayweather within four rounds during their uproarious promotional tour last month, but Aldo is among those who don’t think even McGregor believes it. Aldo saw the posturing and insult-trading as something else entirely.“It’s a joke,” Aldo said. “He’s just looking for the money.”Aldo spoke while in Los Angeles to support Brazilian boxer Esquiva Falcao, who fought on the undercard of Vasyl Lomachenko’s victory over Miguel Marriaga.ADVERTISEMENT NGCP on security risk: Chinese just technical advisers Robredo should’ve resigned as drug czar after lack of trust issue – Panelo LATEST STORIES “There is no way McGregor can defeat Mayweather,” Aldo said. “Mayweather has done this his entire life, and it’s a different sport.”The way Aldo sees it, McGregor has obvious motivations for the spectacle that will occur Aug. 26 in Las Vegas — and those motivations don’t include boxing glory.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool stars“After the Mayweather fight, he’ll get lots of millions of dollars,” Aldo said. “Probably he’ll never fight again.”Aldo was the most dominant champion in mixed martial arts until McGregor set his sights on the Brazilian star several years ago. McGregor embarrassed and infuriated the champ with his loquacious showmanship during the buildup to their December 2015 bout — and then McGregor stunned the UFC with a 13-second knockout of Aldo, flattening the feared 145-pound star with one punch. WATCH: Cavs unveil fresh Nike jerseys for upcoming season Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Trump signs bills in support of Hong Kong protesters McGregor never defended the featherweight belt that he took from Aldo, who reclaimed that 145-pound title last year with a win over Frankie Edgar. Aldo lost the belt again in June to Max Holloway, who stopped him in the third round in Brazil.Aldo said he doesn’t plan to move up to lightweight, but hopes to reclaim the featherweight belt from Holloway, who received praise from Aldo. The loss to McGregor stings much more.“(McGregor) can say whatever he wants, but he was a lucky guy,” Aldo said. “One punch and he finished it. No skills.”Sports Related Videospowered by AdSparcRead Nextcenter_img Don’t miss out on the latest news and information. MOST READ NATO’s aging eye in the sky to get a last overhaul Lacson: SEA Games fund put in foundation like ‘Napoles case’ Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games DILG, PNP back suspension of classes during SEA Games Celebrity chef Gary Rhodes dies at 59 with wife by his side Irish boxer Connor McGregor, background, touches US boxer Floyd Mayweather Jr on the head, during a press conference to promote their upcoming fight, at the SSE Arena, in Wembley, London, Friday July 14, 2017. (Scott Heavey/PA via AP)LOS ANGELES — Conor McGregor became known as a fighter with a mystical ability to defy the odds because of his stunning upset victory over Jose Aldo, the former UFC featherweight champion.Aldo says there’s zero chance McGregor can beat the daunting odds he faces when he steps into a boxing ring with Floyd Mayweather.ADVERTISEMENTlast_img read more

Data: Free Stuff and Contests Work for Lead Generation

first_img Click here to register now .  that will teach you scientifically proven ways to get more leads.  Topics: Science of Lead Generation webinar I found that landing pages that included the word “free” did much better than those that did not. This post is a sneak-peak of data from the upcoming  Lead Generationcenter_img Next I analyzed pages that said the words “contest” or “winner” to explore whether or not contests work the same way free stuff does. First, I analyzed the difference in conversion rates between pages that mentioned the word “free” and those that did not. Originally published Oct 12, 2010 7:00:00 AM, updated October 20 2016 I found that, in fact, landing pages that referred to contests or winning tended to have higher conversion rates than pages that did not. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Giving away free stuff is a time-honored marketing tradition, but I wanted to explore its effects in online lead generation.last_img read more

7 Common Website Redesign Mistakes

first_img Topics: The following list is from my own personal experience building a website and are things I wish I knew then.  This is by no means a comprehensive list, but it should act as a good primer.Free Workbook: How to Plan a Successful Website RedesignWebsite Redesign Mistakes to Avoid 1.  Do not use your domain name in your page title.  Instead use keyword rich text separated by |(pipes). Put your most important keywords first.  If you want to include your company name and you have characters remaining, put it at the end.  Here is an example of a solid page title that includes the company name.  Plumbing & Heating | Emergency | South End Boston | XYZ Plumbing Company 2.  Do not make your page titles and your H1 tags drastically different.   Once you’ve created your page title, make sure your URL and your H1 tags align thematically.  You don’t want them to be exactly the same, but make sure you give the search engines all the information they need to confirm what is on that page. 3. Do not make your page title and your meta description a mirror image of one another.   The page title will be seen on your actual web page.  Your page title is essentially for the search engines and your meta description is to draw a searcher in. The meta description will show up in the search engines organic search results.  Think of this as your 30-second elevator pitch.  Why should the searcher click on your link? Just make sure it is fewer than 150 characters.Below is an example of the page title and meta description you would see if you typed HubSpot in the search box. 4.  Do not include another company’s name in your blog URL.   Blogging platforms are perfectly good services, but you don’t want your hard earned SEO credit to resolve itself with anyone but you.  It can be difficult to migrate large amounts of blog content after the fact.  That’s not to say it can’t be done, but save yourself the hassle.  Make sure you either create a sub-domain or a sub-directory right out of the gate. Examples of a sub-domain and a sub-directory are blog.hubspot.com or www.hubspot.com/blog .  This way you will get all the SEO juice that goes along with creating a killer blog. 5. Do not use Flash.   Flash is great looking for sure, but search engines can’t read flash.  If you have an entire flash site, in the search engines ‘mind,’ you have a blank site.  A blank site equals zero indexed pages. Zero indexed pages equals very little traffic. We did a review of a site that used flash last week.  There were actually 234 pages, but when run through WebsiteGrader.com , there were zero pages indexed by Google. If you want to use flash in some places, use it sparingly.  6.  Do not skip over the step of implementing a 301 redirect.   If you don’t do this, you are splitting up your SEO credit in two different places.  You want www.yourcompany.com and yourcompany.com to resolve to one domain.  It only takes a matter of minutes to do and it will give you points in the eyes of the search engines. 7.  Do not insert images without telling the search engines what those images are.   Search engines can’t tell what images are and it just looks like blank space to them. As smart as they are, you need to direct them a little bit. There are three ways you can do this.  The first is to use alt text when you upload the photos to describe what the image is.  Type in a few descriptive words to let those crawlers know what the image is all about.  The second way to help the search engines is to use detailed files names.  Lastly, putting a caption around the image will help too.Hope this list of tips will get you off to a great start with your website. Originally published Oct 26, 2010 1:00:00 PM, updated July 28 2017 Website Redesign Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Protect Your Website Content From Future Panda Updates

first_img , a website focused on providing non-biased and thorough a a a for the ecommerce merchant. Balliett is also the co-founder of Killer Infographics, an infographic design Wrapping Up a If you have  , maintaining/improving your online presence and growing your traffic.  website about obtaining   small business to do when looking for unique web content that won’t  Focus Your Content Running your own website is the dream of many. Advances in technology have made it even easier to get started, but algorithm updates like Panda have made finding easy success  This is a guest post by Amy Balliett, the co-founder of differentiate, improve, grow, Perform an audit of your website , the internet leapt from hyper-speed to ludicrous speed pretty fast. (Okay, maybe it’s not that fast, but who can ignore the opportunity for  : Yes, that’s exactly what I said. Panda is Google’s answer to taking spam out of search results, so if your content is too optimized or written for search engines and not the end user, then it will likely come under attack as Google hones this new algorithm. Go through your content with  content is king  pretty big hit to their organic traffic because their content was low in quality. As Google continues to iterate on its Panda algorithm, more and more sites are feeling the sting, but there are still millions (if not billions) of web pages going strong. So, in  Differentiate Your Content  Google Caffeine take your content to the next level a  new perspective that you can’t personally supply while also adding unique and quality content to your website. It used to be that video was the perfect way to differentiate your brand from any other while positively serving your audience and If Panda taught us anything, it’s that ZippyCart.com You should always be brainstorming ways to add new content to your website that will also be beneficial to your audience. One way to look at it is that every single page of content is   must-have for many small businesses online. So what is  break 1. Infographics: Originally published Aug 9, 2011 8:01:00 PM, updated October 20 2016 . content marketing  month ago, it’s been too long. That may sound  a Improve Your Content  a  real challenge. By differentiating your content, focusing tightly on one topic, growing your number of related pages, and improving your existing ones, you’ll still have  .  PageRank infographic that explained Google’s PageRank in laymen’s terms. One year later, the page in which the infographic was posted has received over 30,000 new visitors and 2,500 inbound links! 3. Interviews:  website about health insurance, for instance, don’t start adding broad content about various diseases unless you can find an informative and helpful way to tie that to health insurance. Your website provides you with the opportunity to be  1. Lengthen Content  degree. Consider interviewing  Content Creation  Infographics are HOT right now! They  a For example, say you have  a  bit intense for some webmasters, but ever since the release of a  Remember list-style articles? They aren’t dead. If you run an online store, consider   world with so much information out there, how is your content going to stand out from the crowd and, importantly, how will you protect it from center_img  Spaceballs reference?) focus  weekly product roundup in which you list the highest selling products of the week as well as what makes those products great and unique. There are many great ways to incorporate lists into your content and many will require that you add one new article to your site per week at minimum (thus also helping you grow). Low-hanging fruit is always there. Even if you think you plucked it all months ago, as time goes on branches get heavier and more low-hanging fruit appears. Low quality content is one of the easiest pieces of low-hanging fruit to take care of immediately. Image Credit: If the last time you added fresh content to your website was  shopping cart reviews a  common belief that the Panda Update put content farms in its crosshairs. Content farms have hundreds (or thousands) of pages of content that cover hundreds (or thousands) of topics. Don’t do this. Instead, make sure that your content is targeted to one topic or industry. a to determine where to start. There are many angles you can take to improve poor-performing content:  student about his or her experience in college and posting that interview to your website. Interviews can provide your readers with  your content. Easier said than done, right? Well, here are some steps you can follow to  plan to fill out that content more. However, don’t write content just for the sake of writing content. Some pages won’t call for more content, and it’s important that you differentiate between those in need and those that would become spammy with unnecessary filler content  the bank? Here are   fine-toothed comb and ask yourself, “If I wasn’t trying to rank for that keyword, would I use it here?” If the answer is “no,” then you either need to write better content so the keyword does fit, or remove the keyword from that sentence entirely. The answer is simple: a  you the opportunity to build your brand, be a thought leader on   doorway into your website. If you are not building more doorways into your site, someone else will put a doorway to their own content out there in its place. Because of this, it’s important to continually grow your website. If Bubba was able to come up with hundreds of ways to serve shrimp, you can come up with hundreds of ways to evangelize your products or services through a a a Topics: a firm based on Seattle.  fighting chance. In other words, all success requires  a a give a  few ideas to get started: today even more than it was 5 years ago. At the end of 2010, there were 255 million websites online, which made for quite   topic in your industry, or just show off your humorous side. The right infographic can bring you dozens (if not hundreds) of high quality inbound links while also driving new eyes to your website. Around this time last year, I designed  : Identify every page that has fewer than 300 words and determine  a a Grow Your Content . Unfortunately though, video provides too many barriers to entry, the most important of which is budget. Because of this, video is still under-utilized and will likely continue to be on marketers’ wish lists but not  a  thought leader in your space, so don’t risk the good will that quality, targeted content can bring you by creating content that too loosely relates to your product or service. and  hungry Panda? While growing your content is important, it is equally important to ensure that your content is focused. While Google hasn’t said it outright, it is  bit of content! After Panda, 11% of those websites took  2. De-optimize Content gaining inbound traffic  little bit of elbow grease. Kevin Dooley a 2. Lists: a a Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Google+ Tricks to Dominate Google Search Results

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Technical SEO There are a number of ways using Google+ for marketing can have a beneficial impact on your business’ search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google’s organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for.In fact, because of the strong connection between Google+ and Google Search, businesses can’t afford not to create and maintain a Google+ page. Because Google is launching new integrations between Google+ and Google Search on a regular basis, your business’ search presence will only suffer without an active Google+ page. Here are 5 ways you can use Google+ to help you enhance your business’ SEO.Add the +1 Button to Your WebsiteThe first major SEO benefit of Google+ is in regard to +1 usage/shares and their influence on search rankings. Just like other types of social media sharing, the number of +1s a particular page receives is a factor in how well it will rank in search for different phrases. This directly affects search rankings, and the number of +1s a page has received is also displayed on results pages, especially if those votes came from people who are in your Circles on Google+. This is just another way maintaining an active profile on Google+ is directly influential to your success elsewhere, because your actions on Google+ will have influence on the rest of your profile and activity. That is the main takeaway from Google’s efforts: you will directly benefit by adopting and using more of the Google+ platform and integrating it with your website and marketing efforts.Marketing Takeaway: Add the Google +1 button to your website and blog so that people can easily share your blog posts and landing pages with their friends, and help your pages rank better at the same time. You’ll also benefit from increased traffic, as our research shows that websites using the +1 button generate 3.5x the Google+ visits than sites without the button.Get Your Google+ Status Updates to Appear in Search ResultsIn late December, Google began including specific status updates from Google+ in Google Search results, when they were relevant. This works for both personal profiles and brand pages, making it a very useful addition. While profiles could already appear in search results, the update allowed for specific status updates to appear as well. Marketing Takeaway: The key lesson here is to think about which keyword phrases you want your status updates to rank for, and make sure you optimize your status updates with those keywords. If you’re posting about something interesting and insightful (and why wouldn’t you be?), make sure you spend the few moments it takes to be thoughtful about your keyword usage. It will provide more opportunities to get found, and it’s yet another chance for your great content from social media to shine.Leverage the Google+ Author TagOne of the most visible changes to Google’s search results pages with the launch of Google+ has been the addition of author names, images, and information throughout results pages for editorial content. Google executed a clever strike here by creating a feature that bloggers would be excited to implement. It was an unusually creative move by Google, because to leverage the feature, blog authors must include a link in their post back to their Google+ profile in order to establish authorship. This serves as both an inbound link into the author’s Google+ profile page (which is obviously beneficial to Google+’s number and quality of inbound links), and it also ensures that every author who is active and excited about their blog signs up for Google+ and uses the service. Marketing Takeaway: The appearance of profile information is great for helping your content stand out in search results. If you’re competing for a popular keyword, adding this kind of color and different appearance to your search result can really help you stand out in a crowd of results. By improving your click-through rate from that results page, you will have the opportunity to get more visitors to your site without necessarily impacting your rank. As long as you rank highly enough that people will have the chance to see you in the results (say, position 5 or better), this will have a great impact on how many clicks you earn from searchers. To start using Google+’s Author Tag for enhanced listings in search, click here and follow Google’s instructions.Take Advantage of Personalized SearchThe most recent feature addition to Google+ is ‘Search plus Your World,’ a new version of Google that mixes personal results from your Google+ network in with your regular search results. This mode of Google will search your social network for results, even including results that only you can see for privacy reasons. In other words, Google’s search now includes both regular results and very personal updates from social media. You’ll be able to see when you are receiving personal results because they are called out in a special way and always placed at the very top of a search results page. Be aware that what you share on Google+ can have an increased reach because of this update. It makes Google+ a great place for sharing content and having discussions, because now that content is easy to find (as opposed to networks like Facebook and Twitter, which currently lack personalized search).Marketing Takeaway: Because it is connected to the world’s most popular search engine, content shared on Google+ now has the potential for a much longer lifespan than content shared on other networks. Think about your keyword strategy and how to best exercise it on your Google+ page. Results from a searcher’s Google+ network will also rise to the top of Google search results when they use Search plus Your World. And if your company has built up a large following on Google+, content you’ve shared with your followers will also show up in those followers’ relevant Google.com searches, keeping your business top of mind and increasing its visibility among existing followers across multiple channels.Get Your Pages and Profiles Found in Search Results With the ‘Search plus Your World’ update, another powerful influence for brands that comes only with Google+ adoption is placement in the top-right corner of Google search results for people and pages who are closely associated with a particular topic or brand. If your Google+ business page is relevant to a particular keyword search, Google will show your page in the results for those searches. Furthermore, if you tie your Google+ personal profile to your brand’s domains (for example, by putting your work email address into your Google+ profile), Google can serve your profile in response to people who are learning more about your brand.Marketing Takeaway: To make sure your business page shows up for searches on keywords for which you want to rank, maintain a regularly updated Google+ business page and optimize your updates with those keywords. For example, if a searcher searches for ‘marketing software’ on Google.com, HubSpot’s Google+ page might show up in the top-right results box, providing us with more SEO real estate.To make sure that your profile is able to show up in that top-right box for branded searches, make sure that you’ve added your work email address to your Google+ profile and confirmed the address works, and list your occupation and position in your profile. Remember that Google wants to serve the best possible results, so it’ll only show your profile if it thinks it would actually be helpful for a searcher. If you’re not regularly posting about your brand or really using Google+ often, Google is less likely to show you in the result. Encourage your business’ employees to include your business’ information and content in their Google+ profile so your business can get even more exposure in search results.What other benefits have you noticed from using Google+ to enhance your business’ SEO?Image Credit: Widjaya Ivan Originally published Jan 24, 2012 10:32:00 AM, updated February 01 2017 Topics:last_img read more

You Won’t Believe What This Company Used as Their Meta Description

first_imgLast week, I was doing some research for a piece I was writing about anonymous social networks when I came across one of the most horrifying SEO (and PR) mistakes I’ve ever seen. It was a meta description. A measly 50 characters. But it made me immediately think negatively of Whisper, and leave an impression that, days later, feels just as fresh.Here’s what it said (beware, it has NSFW language):At first I thought it must have been a mistake, so I reloaded the search to find that it wasn’t. I thought it must have been a secret someone shared on Whisper that somehow got autopopulated into the meta description … but when you click through, you see nothing but Whisper’s homepage.I felt horrified. Someone wrote this? And Whisper is really featuring it in their meta description? Yikes.I snapped the above screen shot to show my equally horrified colleagues, then I moved on with my day. But then this morning, I remembered the meta description and went to go see if Whisper had fixed it — and there was a new secret snippet.The website had probably been recrawled, and it seemed like it was just pulling in a random secret for their meta descriptions. But I still had one big question on my mind.Is This a Strategy or Mistake?I started to think about Whisper’s SEO strategy. The whole concept of the product is to reveal secrets in public, but anonymously. So chances are, there’ll be some shocking admissions there … and that’s part of the appeal. To get more people using the social network, Whisper would want there to be juicy, clickworthy secrets populating the meta descriptions, right? And technically it worked — I clicked through to the website.But just because the strategy could work well for clicks (just like link-bait headlines), doesn’t mean it won’t alienate people. I’m definitely in Whisper’s target demo and I’m not easily offended … but this still left me with a bad taste in my mouth. Not exactly a successful brand strategy in my opinion, nor a successful SEO strategy (I clicked through because of the meta description, but also wouldn’t use the app because of the meta description).Purposeful or not, there’s still one giant, glaring takeaway for us. Regardless of what Whisper’s strategy is, we should all remember to always always be aware of what’s being populated in our meta descriptions. Don’t rely on a machine to populate this crucial piece of real estate. Even though search algorithms don’t really care about your meta descriptions, they’re still a determining factor in whether a searcher clicks on your link, or passes you by for another result. Editor’s Note: Neetzan Zimmerman, Editor in Chief at Whisper, confirmed that this meta description was a bug and in no way an SEO tactic. They became aware of the issue a couple weeks ago and have been working to fix it. The meta description has been fixed.Have you seen some truly horrendous meta descriptions? Do you think they could hurt (or maybe even help) you capture more search traffic? Originally published Feb 26, 2014 2:30:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Blogging Mistakes Topics:last_img read more

What in the World Is a Thank-You Page? [Under 100 Words]

first_imgA thank-you page is the page contacts see immediately after filling out and submitting a form on a landing page.The thank-you page is the final stage in your conversion process. In addition to thanking the person who converted on your landing page, optimized thank-you pages:Make the requested item easily accessibleDirect people to other parts of your siteProvide additional calls-to-actionEncourage social sharingYou can also combine your thank-you pages with automated emails that’ll immediately follow up with your contacts and suggest an additional offer they might enjoy — it could increase conversion rates.What other terms or inbound marketing practices would you like to see explained in under 100 words? Leave your requests in the comments below! Landing Pages Originally published May 3, 2014 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling

first_img Topics: Originally published Dec 22, 2015 8:00:00 AM, updated February 01 2017 Productivity Whether you’re driving across town, stuck on a layover, or settling down for an overnight train ride, you’re going to have some time to kill the next time you travel. If you’re anything like me, spending hours window shopping at the airport or scrolling aimlessly through your Facebook News Feed feels like a total waste of time.But there are much better ways to pass the time while traveling — which is why we’ve curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy.Whether you have thirty minutes, two hours, or five hours to kill, we’ve included plenty of options.Pro Tip: If you’re into the podcasts on this list, the free app Stitcher lets you make playlists of all your favorite podcasts.Under 1 Hour1) NextDraft (Free App)NextDraft is hands down my favorite newsletter, which you can either get in your inbox every day or check on your own time via their free app. What is it? It’s ten quick summaries of the most fascinating news stories of the day, shared in a way that’s expertly written, witty, and always relevant. If this sounds interesting to you, download it now in preparation for your trip so you have plenty to catch up on.Image Credit: NextDraft2) Pocket (Free App)The great thing about reading articles while you travel is that you finally have time to read the whole thing (instead of just skimming the first few paragraphs), and then actually reflect on what you’ve just read. Pocket is a place for you to save all those articles you stumble on when you don’t have time to read them.It lets you save articles, videos, and images either from your browser or from over 1,500 apps like Twitter, Flipboard, Pulse, and Zite. While you’re traveling, you can open Pocket — no internet connection needed — and finally spend time reading through, digesting, and pondering all the cool stuff you’ve saved.3) Headspace (Free App)Headspace calls itself “a gym membership for your mind.” It’s an app that helps you learn how to meditate — which you can totally do inconspicuously on the train, bus, or airplane. All it takes to learn meditation and mindfulness is ten minutes on the app.4) Duolingo (Free App)Ever wanted to learn a new language, or just brush up on those French skills from high school? Duolingo is an awesome app that makes learning languages fun — and you can make progress in only a few minutes, if that’s all you have. Each lesson is short, painless, and legitimately enjoyable. Slate called it “the most productive means of procrastination I’ve ever discovered.”The languages available are Spanish, French, German, Italian, Portuguese, Dutch, Irish, Danish, Swedish, Russian, Polish, Esperanto, Turkish, Norwegian, and Ukrainian.You’ll need headphones to listen to pronunciation. And while speaking isn’t required, be warned that you may want to repeat words out loud to practice your pronunciation.Image Credit: Google Play5) This.cm (Website)Itching to get lost in a rabbit hole of great internet content? This.cm is a website that curates some of the best links on the internet. If you’re looking for entertaining, relevant stories, it’s a great place to spend some time. You’ll need internet connection to browse, though.6) Death, Sex & Money (Podcast)This is my colleague Ginny Soskey’s favorite podcast of all time — and it happens to be one of the best in the business. It’s hosted by Anna Sale and covers the big questions and hard voices that are often left out of polite conversation.Nicholas Quah of The Vulture wrote: “Anna Sale is the absolute best at exploring difficult, intimate, and harrowing topics — loss, loneliness, survival, being left behind, pain, secrets, sex (or lack thereof) — while maintaining a deep, deep sense of dignity for the people she interviews.”7) The Message (Podcast)Ever hear of Orson Welles’ radio drama “The War of the Worlds” from 1938 about an alien invasion of Earth? Here’s a fictional podcast that’s also about aliens, albeit with a much more modern take: It’s a fake pop-science series about cryptographers investigating mysterious transmissions. It was produced by General Electric, making it a great example of native advertising and branded content in podcasts.If you liked the Serial podcast and enjoy science-fiction, this one could be a great choice for your next trip. David Sims wrote for The Atlantic, “The Message is clearly inspired by the success of Serial, but it plays with the format in a creative way.” My colleague loved it so much, she started and finished the entire series during her drive home for Thanksgiving. If you want to break it into smaller chunks, each episode is between 10–20 minutes long.8) Freakonomics (Podcast)How do you win a Nobel Prize? Should kids pay back their parents for raising them? What are the tactics of competitive eating? The Freakonomics podcast will challenge your perspective on some common (and some not-so-common) issues, from gossip to violence to exercise — and all from an economic perspective.It’s the type of content that really makes you think, and delivers a good framework for how you should approach analyzing everyday things in your work and personal life. 9) BBC’s Global News (Podcast)Getting news from podcasts can be a lot more efficient than getting them from articles — especially if you’re prone to getting sucked into the black hole of “recommended reading” sections. BBC’s Global News podcast is especially great because it curates some of the best stories they’ve covered from a global perspective. Each episode is about thirty minutes long.1–2 Hours10) Wait Wait…Don’t Tell Me! (Podcast)If you like keeping up with current events but get bored with the normal format, NPR’s weekly podcast could be a perfect match. It’s a quiz-style news show that catches you up on current events in a fun and totally unique format, where you’ll have to test your knowledge against guest stars and figure out what’s real news and what they totally made up.11) You Made It Weird (Podcast)Here’s another personal favorite of mine. In this podcast, host Pete Holmes interviews comedians (for the most part) and covers comedy, relationships, and God. The best part about this podcast is that it’s unstructured, so it’s just like listening in on a great conversation. Holmes is very open and does a good job of creating an environment where guests want to open up.Each episode lasts anywhere from 90 minutes to 2+ hours, so if you download a few before you leave, you’ll get through your flights with some top-notch entertainment.12) “Moneyball” (Movie, 2011)One of the underlying principles of inbound marketing is that you can bring some sense of order to chaos using a methodical, data-driven approach. The movie illustrates how sports learned the same lesson. Starring Brad Pitt and Jonah Hill, it’s based on a true story of the general manager of the Oakland Athletics baseball team who was faced with a tight budget and had to reinvent his team by outsmarting the richer baseball teams.It may sound like it’s all baseball all the time, but you don’t need to be a big sports fan to enjoy this movie: It earned a 94% critic rating on Rotten Tomatoes.13) “Particle Fever” (Documentary, 2014)If you’re at all captivated by science, the universe, and the unknown, then you’re gonna love this option. In the documentary, scientists recreate conditions from the big bang theory to investigate the origin of matter and unravel the mysteries of the universe.Not a science nerd? Don’t be intimidated by the subject matter. The producers did an amazing job presenting it in such a way that anyone can understand and enjoy. Plus, it earned a 96% critic rating on Rotten Tomatoes.14) “Thank You For Smoking” (Movie, 2006)Here’s a super interesting movie on sales and marketing positioning — from the days when it wasn’t so noble. It’s about a big tobacco lobbyist struggling to balance his duties defending tobacco with those of being a good role model for his young son. It earned an 86% critic rating and 87% audience rating on Rotten Tomatoes.15) “Glengerry Glen Ross” (Movie, 1992)Looking for another great movie on sales and marketing position from the olden days? Here’s an oldie but goodie that any marketing or sales professional would appreciate. It’s a movie based on the Pulitzer Prize-winning play by the same name. The movie is about a team of New York City real estate salesmen who are told that everyone except the top two reps will be fired by the end of the week. Talk about “survival of the fittest.” It earned a 94% on Rotten Tomatoes.Here’s a famous scene from the movie featuring a monologue from actor Alec Baldwin on how to “always be closing.”(Warning: NSFW language.)16) “Man On Wire” (Documentary, 2008)Here’s a documentary that’ll have you holding your breath — even though you know how it ends. It’s about a young French man named Phillippe Petit who, in 1974, decided he wanted to (illegally) string a wire between the New York World Trade Center’s twin towers. After dancing for nearly an hour on the wire, he was arrested, taken for psychological evaluation, and brought to jail before being released.The documentary incorporates Petit’s personal footage with modern film and interviews — and it’s absolutely mesmerizing. It earned a whopping 100% rating on Rotten Tomatoes, making it a guaranteed worthwhile way to spend an hour and a half of travel time.Over 2 Hours17) “The Jinx: The Life and Deaths of Robert Durst” (Documentary Miniseries, 2015)Here’s one of the best and most controversial documentaries from 2015. If you haven’t seen it yet … well it’s gripping, not to mention a phenomenal example of great storytelling.It’s about a man named Robert Durst, son of a New York real estate mogul and suspect of three notorious murder cases over three decades. He was arrested on first-degree murder charges the day before the finale aired. (Just wait until you see the finale.) The HBO miniseries is broken up into six episodes, each of which run under an hour.It won two 2015 Emmy Awards, including best documentary or nonfiction series, and earned a 94% critic review and 98% audience review on Rotten Tomatoes.18) “Mad Men” (TV Series)This multi-season television series is a big commitment … but let’s be honest, this is to marketing what “Boiler Room” and “Glengarry Glen Ross” is to sales. It’s about a Madison Avenue advertising firm in the 1960s — and alpha male Don Draper’s struggles to stay on top of the heap in a high-pressure world. For marketers like us, it’s a fascinating look at how things in marketing used to be, which gives us context to help drive changes in our own companies.Starting with Season 1? Great choice: It got an 87% critic review and a 95% audience review on Rotten Tomatoes.19) Smarter Than You Think: How Technology is Changing Our Minds For the Better (Book)If you’re trying to get some serious reading done while you travel, here’s a great choice. Smarter Than You Think is a brilliantly written book by science and technology writer Clive Thompson about how the introduction of new technology advances our society and extend the way we think. Moreover, it’s nice counterargument to similar books which decry that the internet is making us lazy, dumb, and isolated.20) Steal Like an Artist: 10 Things No One Taught You About Being Creative (Book)This book by Austin Kleon is an interesting, quick read on how to come up with creative ideas. It’s based on the premise that that no idea is original — and it walks you through ways to collect ideas, remix existing ones, and get in touch with your inner creative.Listen to the book’s author talk about some of the ideas in the book at a TEDx conference to see if it’s up your alley:21) Contagious: Why Things Catch On (Book)Here’s another great book for marketers, written by Jonah Berger, the Wharton professor and best-selling author my colleague Carly Stec interviewed for her blog post on the secret formula for ideas that take off. In Berger’s book, he talks about why some ideas catch on — and others don’t — by highlighting his research on social influence and word-of-mouth.Now, then: Go forth and travel without getting bored!What other movies, shows, podcasts, books, and apps would you add to this list? Share with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more