Bumgarner hits two-run shot, gives up grand slam in loss to Dodgers

first_img“Tha … LOS ANGELES–There are details that paint a rosy picture of the way Tuesday’s game unfolded for the Giants.Madison Bumgarner hit a two-run home run and did not allow any earned runs in a six-inning stint against the Dodgers.Then there are the details that tell a much more complete story.In a brutal third inning in the Giants’ 6-5 loss, Bumgarner committed an error, walked the pitcher without throwing a strike and served up a two-out grand slam to Dodgers slugger Cody Bellinger.last_img

Did Bing’s Growth Spurt Come to a Halt in September?

first_imgfrederic lardinois A Web Developer’s New Best Friend is the AI Wai… Top Reasons to Go With Managed WordPress Hosting Why Tech Companies Need Simpler Terms of Servic… After months of slow but steady increases in its market share, Bing‘s share of the search market in the US and globally fell for the first time in September. According to StatCounter’s Global Stats, Bing’s share of the search market in the US fell from 9.64% in August to 8.51% last month. Globally, Bing didn’t fare much better, as it went from 3.58% to 3.25%. Yahoo’s share went from 10.5% in August to only 9.4% in September. The combined share of Bing and Yahoo has now fallen to 17.91%. According to StatCounter’s CEO Aodhan Cullen, this downward trend for Bing began in the middle of August. The launch of Bing’s visual search feature should have given Bing a nice boost in publicity last month, but if we can trust StatCounter’s data, this wasn’t enough to counter the downward trend that already began in August.Source: StatCounter Global Stats – Search Engine Market ShareIn the long run, these numbers could obviously turn out to be nothing more than a blip on the radar for Bing. After all, even the numbers for Google fluctuate every month. We also haven’t seen numbers for September from other analytics firms like Hitwise or Compete yet, though while they often differ, they usually agree with StatCounter when it comes to general trends.The question, of course, is why Bing stopped growing last month. Did Microsoft scale back its marketing campaign? Or did users, after the novelty wore off, simply go back to Google?center_img 8 Best WordPress Hosting Solutions on the Market Related Posts Tags:#news#web last_img read more

How to Protect Your Website Content From Future Panda Updates

first_img , a website focused on providing non-biased and thorough a a a for the ecommerce merchant. Balliett is also the co-founder of Killer Infographics, an infographic design Wrapping Up a If you have  , maintaining/improving your online presence and growing your traffic.  website about obtaining   small business to do when looking for unique web content that won’t  Focus Your Content Running your own website is the dream of many. Advances in technology have made it even easier to get started, but algorithm updates like Panda have made finding easy success  This is a guest post by Amy Balliett, the co-founder of differentiate, improve, grow, Perform an audit of your website , the internet leapt from hyper-speed to ludicrous speed pretty fast. (Okay, maybe it’s not that fast, but who can ignore the opportunity for  : Yes, that’s exactly what I said. Panda is Google’s answer to taking spam out of search results, so if your content is too optimized or written for search engines and not the end user, then it will likely come under attack as Google hones this new algorithm. Go through your content with  content is king  pretty big hit to their organic traffic because their content was low in quality. As Google continues to iterate on its Panda algorithm, more and more sites are feeling the sting, but there are still millions (if not billions) of web pages going strong. So, in  Differentiate Your Content  Google Caffeine take your content to the next level a  new perspective that you can’t personally supply while also adding unique and quality content to your website. It used to be that video was the perfect way to differentiate your brand from any other while positively serving your audience and If Panda taught us anything, it’s that ZippyCart.com You should always be brainstorming ways to add new content to your website that will also be beneficial to your audience. One way to look at it is that every single page of content is   must-have for many small businesses online. So what is  break 1. Infographics: Originally published Aug 9, 2011 8:01:00 PM, updated October 20 2016 . content marketing  month ago, it’s been too long. That may sound  a Improve Your Content  a  real challenge. By differentiating your content, focusing tightly on one topic, growing your number of related pages, and improving your existing ones, you’ll still have  .  PageRank infographic that explained Google’s PageRank in laymen’s terms. One year later, the page in which the infographic was posted has received over 30,000 new visitors and 2,500 inbound links! 3. Interviews:  website about health insurance, for instance, don’t start adding broad content about various diseases unless you can find an informative and helpful way to tie that to health insurance. Your website provides you with the opportunity to be  1. Lengthen Content  degree. Consider interviewing  Content Creation  Infographics are HOT right now! They  a For example, say you have  a  bit intense for some webmasters, but ever since the release of a  Remember list-style articles? They aren’t dead. If you run an online store, consider   world with so much information out there, how is your content going to stand out from the crowd and, importantly, how will you protect it from center_img  Spaceballs reference?) focus  weekly product roundup in which you list the highest selling products of the week as well as what makes those products great and unique. There are many great ways to incorporate lists into your content and many will require that you add one new article to your site per week at minimum (thus also helping you grow). Low-hanging fruit is always there. Even if you think you plucked it all months ago, as time goes on branches get heavier and more low-hanging fruit appears. Low quality content is one of the easiest pieces of low-hanging fruit to take care of immediately. Image Credit: If the last time you added fresh content to your website was  shopping cart reviews a  common belief that the Panda Update put content farms in its crosshairs. Content farms have hundreds (or thousands) of pages of content that cover hundreds (or thousands) of topics. Don’t do this. Instead, make sure that your content is targeted to one topic or industry. a to determine where to start. There are many angles you can take to improve poor-performing content:  student about his or her experience in college and posting that interview to your website. Interviews can provide your readers with  your content. Easier said than done, right? Well, here are some steps you can follow to  plan to fill out that content more. However, don’t write content just for the sake of writing content. Some pages won’t call for more content, and it’s important that you differentiate between those in need and those that would become spammy with unnecessary filler content  the bank? Here are   fine-toothed comb and ask yourself, “If I wasn’t trying to rank for that keyword, would I use it here?” If the answer is “no,” then you either need to write better content so the keyword does fit, or remove the keyword from that sentence entirely. The answer is simple: a  you the opportunity to build your brand, be a thought leader on   doorway into your website. If you are not building more doorways into your site, someone else will put a doorway to their own content out there in its place. Because of this, it’s important to continually grow your website. If Bubba was able to come up with hundreds of ways to serve shrimp, you can come up with hundreds of ways to evangelize your products or services through a a a Topics: a firm based on Seattle.  fighting chance. In other words, all success requires  a a give a  few ideas to get started: today even more than it was 5 years ago. At the end of 2010, there were 255 million websites online, which made for quite   topic in your industry, or just show off your humorous side. The right infographic can bring you dozens (if not hundreds) of high quality inbound links while also driving new eyes to your website. Around this time last year, I designed  : Identify every page that has fewer than 300 words and determine  a a Grow Your Content . Unfortunately though, video provides too many barriers to entry, the most important of which is budget. Because of this, video is still under-utilized and will likely continue to be on marketers’ wish lists but not  a  thought leader in your space, so don’t risk the good will that quality, targeted content can bring you by creating content that too loosely relates to your product or service. and  hungry Panda? While growing your content is important, it is equally important to ensure that your content is focused. While Google hasn’t said it outright, it is  bit of content! After Panda, 11% of those websites took  2. De-optimize Content gaining inbound traffic  little bit of elbow grease. Kevin Dooley a 2. Lists: a a Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Things Sorority Girls Can Teach You About Blogging

first_img Blogging Topics: Originally published Sep 14, 2011 9:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This is a guest post written by Rachel Wilkerson. Rachel is a blogger, writer, social media consultant, and former sorority girl. She works for web startup Beckinfield.com while contributing to brands like Levi’s and U by Kotex. You can read her daily life lessons at www.RachelWilkerson.com and follow her on Twitter @RachelGettingIt.When I was in college, I ran all the recruitment activities for my sorority, and I loved it. It was a hectic time — the “parties” during which we met potential new members (PNMs) were simultaneously carefully choreographed and incredibly unpredictable. In the weeks leading up to recruitment, I led my chapter through hours of workshops to prepare everyone for the process of meeting hundreds of new girls and hoping that every single one of them wanted our house. Sure, it was tiring, but “We Rush Hard” was our motto.My sorority girl days are over, but I believe getting people to read your blog isn’t so much different than getting girls to think your sorority house is fabulous. Here are five things sorority girls can teach you about blogging.1. Know who you want.One of the best workshops I ever created was called “Finding Your Perfect PNM,” in which we described our “perfect” new member. We talked about all the details, from what she looked like to what her dream job was. We knew we couldn’t get good girls to join our sorority if we didn’t all agree on what we were looking for. In the same way, the “Find Your Perfect Reader” exercise can help you get more blog readers. Instead of saying, “I want more readers,” focus on the specific audience you think will get the most out of your blog, and then really seek them out and create content that targets them specifically.2. First impressions count.I know I’m totally reinforcing the “shallow” stereotype of sorority girls, but I’ll admit that we were perfectly aware that appearances mattered during recruitment. It wasn’t that everyone had to be a perfect 10, but we definitely put our best faces forward. We paid attention to the details, because we knew girls would be more excited to hear what we had to say if we looked polished and pulled-together. In the same way, your blog’s design and layout is your chance to make that great first impression. Does it need a manicure or have its split ends trimmed? Sure, it’s about as fun as getting a wax, but you do have to put some time and effort into your blog’s “outer beauty.”3. Make people feel at home.On the day we gave PNMs tours of our house, we wanted them to be able to see themselves living with us. This would be the place they’d call home for two years, and we wanted them to feel comfortable there. In the same way, you should be welcoming to your readers. Whether it’s making yourself easily accessible via email and Twitter, responding to more comments, or simply creating an “About” page that conveys warmth and enthusiasm to the reader, take the time to really welcome people and let them know you’d love it if they came back more often.4. Emphasize what makes you great…During recruitment workshops, we spent a lot of time talking about all the great things our chapter had to offer. Whether it was our cook’s amazing grilled cheese sandwiches or our house’s intercom system, we had a long list of things we could casually mention that made our house special. In the same way, you can design your blog to highlight what makes it special. And truthfully, it doesn’t have to be that special. Just like most sorority houses had cooks, most bloggers have an area of expertise, and it may not even be all that special. But highlighting your Q&A section or most informative posts with a link on your homepage sends a message that you do this well and that people can consider you an expert in that area.5. …but don’t be ashamed of who you are.As much as I wanted girls to love our house, I made sure our members knew that being real is more important than telling PNMs what they wanted to hear. Sure, we could spin everything and make it sound like we were perfect, but most girls wanted to join a house where they felt like they could be themselves. In the same way, don’t spin everything you do and create an image of yourself that’s perfect; your readers want to feel like you are who you say you are. When answering a question or tackling a tough topic, don’t just say what you think they want to hear. Say what’s real.Contrary to popular belief, sorority girls are interested in more than just frat guys and Greek Week. We care about our houses and want new members who will love our house as much as we do. And as a blogger, there is more to you than just top ten lists or a cool header. You love your blog and want people to read it and become a part of your community — so rush them hard!Photo Credit: Murray Statelast_img read more

5 Google+ Tricks to Dominate Google Search Results

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Technical SEO There are a number of ways using Google+ for marketing can have a beneficial impact on your business’ search engine optimization efforts. Because Google is so eager to provide plenty of incentives for people to actively use the network, it has tied the platform very closely to all of its Google Search features as well. As a result, there are many ways that using Google+ can help boost your regular performance in Google’s organic search results as well as help you generate more traffic from people doing searches on the topics you already rank for.In fact, because of the strong connection between Google+ and Google Search, businesses can’t afford not to create and maintain a Google+ page. Because Google is launching new integrations between Google+ and Google Search on a regular basis, your business’ search presence will only suffer without an active Google+ page. Here are 5 ways you can use Google+ to help you enhance your business’ SEO.Add the +1 Button to Your WebsiteThe first major SEO benefit of Google+ is in regard to +1 usage/shares and their influence on search rankings. Just like other types of social media sharing, the number of +1s a particular page receives is a factor in how well it will rank in search for different phrases. This directly affects search rankings, and the number of +1s a page has received is also displayed on results pages, especially if those votes came from people who are in your Circles on Google+. This is just another way maintaining an active profile on Google+ is directly influential to your success elsewhere, because your actions on Google+ will have influence on the rest of your profile and activity. That is the main takeaway from Google’s efforts: you will directly benefit by adopting and using more of the Google+ platform and integrating it with your website and marketing efforts.Marketing Takeaway: Add the Google +1 button to your website and blog so that people can easily share your blog posts and landing pages with their friends, and help your pages rank better at the same time. You’ll also benefit from increased traffic, as our research shows that websites using the +1 button generate 3.5x the Google+ visits than sites without the button.Get Your Google+ Status Updates to Appear in Search ResultsIn late December, Google began including specific status updates from Google+ in Google Search results, when they were relevant. This works for both personal profiles and brand pages, making it a very useful addition. While profiles could already appear in search results, the update allowed for specific status updates to appear as well. Marketing Takeaway: The key lesson here is to think about which keyword phrases you want your status updates to rank for, and make sure you optimize your status updates with those keywords. If you’re posting about something interesting and insightful (and why wouldn’t you be?), make sure you spend the few moments it takes to be thoughtful about your keyword usage. It will provide more opportunities to get found, and it’s yet another chance for your great content from social media to shine.Leverage the Google+ Author TagOne of the most visible changes to Google’s search results pages with the launch of Google+ has been the addition of author names, images, and information throughout results pages for editorial content. Google executed a clever strike here by creating a feature that bloggers would be excited to implement. It was an unusually creative move by Google, because to leverage the feature, blog authors must include a link in their post back to their Google+ profile in order to establish authorship. This serves as both an inbound link into the author’s Google+ profile page (which is obviously beneficial to Google+’s number and quality of inbound links), and it also ensures that every author who is active and excited about their blog signs up for Google+ and uses the service. Marketing Takeaway: The appearance of profile information is great for helping your content stand out in search results. If you’re competing for a popular keyword, adding this kind of color and different appearance to your search result can really help you stand out in a crowd of results. By improving your click-through rate from that results page, you will have the opportunity to get more visitors to your site without necessarily impacting your rank. As long as you rank highly enough that people will have the chance to see you in the results (say, position 5 or better), this will have a great impact on how many clicks you earn from searchers. To start using Google+’s Author Tag for enhanced listings in search, click here and follow Google’s instructions.Take Advantage of Personalized SearchThe most recent feature addition to Google+ is ‘Search plus Your World,’ a new version of Google that mixes personal results from your Google+ network in with your regular search results. This mode of Google will search your social network for results, even including results that only you can see for privacy reasons. In other words, Google’s search now includes both regular results and very personal updates from social media. You’ll be able to see when you are receiving personal results because they are called out in a special way and always placed at the very top of a search results page. Be aware that what you share on Google+ can have an increased reach because of this update. It makes Google+ a great place for sharing content and having discussions, because now that content is easy to find (as opposed to networks like Facebook and Twitter, which currently lack personalized search).Marketing Takeaway: Because it is connected to the world’s most popular search engine, content shared on Google+ now has the potential for a much longer lifespan than content shared on other networks. Think about your keyword strategy and how to best exercise it on your Google+ page. Results from a searcher’s Google+ network will also rise to the top of Google search results when they use Search plus Your World. And if your company has built up a large following on Google+, content you’ve shared with your followers will also show up in those followers’ relevant Google.com searches, keeping your business top of mind and increasing its visibility among existing followers across multiple channels.Get Your Pages and Profiles Found in Search Results With the ‘Search plus Your World’ update, another powerful influence for brands that comes only with Google+ adoption is placement in the top-right corner of Google search results for people and pages who are closely associated with a particular topic or brand. If your Google+ business page is relevant to a particular keyword search, Google will show your page in the results for those searches. Furthermore, if you tie your Google+ personal profile to your brand’s domains (for example, by putting your work email address into your Google+ profile), Google can serve your profile in response to people who are learning more about your brand.Marketing Takeaway: To make sure your business page shows up for searches on keywords for which you want to rank, maintain a regularly updated Google+ business page and optimize your updates with those keywords. For example, if a searcher searches for ‘marketing software’ on Google.com, HubSpot’s Google+ page might show up in the top-right results box, providing us with more SEO real estate.To make sure that your profile is able to show up in that top-right box for branded searches, make sure that you’ve added your work email address to your Google+ profile and confirmed the address works, and list your occupation and position in your profile. Remember that Google wants to serve the best possible results, so it’ll only show your profile if it thinks it would actually be helpful for a searcher. If you’re not regularly posting about your brand or really using Google+ often, Google is less likely to show you in the result. Encourage your business’ employees to include your business’ information and content in their Google+ profile so your business can get even more exposure in search results.What other benefits have you noticed from using Google+ to enhance your business’ SEO?Image Credit: Widjaya Ivan Originally published Jan 24, 2012 10:32:00 AM, updated February 01 2017 Topics:last_img read more

7 Rookie Social Media Mistakes From Big Brands

first_img Social Media Fails Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Feb 16, 2012 9:00:00 AM, updated February 01 2017 Social media can be tricky. If you do a million things well, they may go unnoticed. But if you make just one bad mistake — just one — you can be the source of criticism for months, and maybe even years, to come. You’ll probably even have quite a bit of crisis communication and damage control on your hands. Want to learn what to avoid before your company repeats history? Keep reading about these 7 social media sob stories and how to prevent the same things from happening to you.Netflix Decides to Launch QwiksterNetflix got a lot of heat after it decided to launch Qwikster, whose purpose was to separate Netflix’s DVD-by-mail service from its online streaming service. While launching Qwikster would’ve been a big mistake in itself because users who wanted both DVDs by mail and online streaming would’ve had to create a separate account for each of the two services, Netflix’s social media strategy was completely off as well. When users tried to follow @Qwikster on Twitter, they found a user who talked about drugs and cursed a lot. Even though he wasn’t associated with Netflix, a bad name and poor judgment became associated with the Netflix brand as a result.How do you avoid this?There are tons of examples of companies that have chosen other Twitter usernames that weren’t necessarily their exact company name to avoid a situation like this. For example, Chipotle uses @ChipotleTweets instead of @Chipotle to make sure people know it’s the official account for the company. Just be sure to promote your official social media accounts at the launch of your company so it’s clear which account belongs to you. Additionally, it’s tricky, but if you are able to get Twitter to verify your account, it is helpful to show the public who is officially tweeting on behalf of the company.@KennethCole Tweets a Hurtful Joke@KennethCole used the uprising in Cairo to promote its spring collection, as shown in the tweet below. People were appalled that Kenneth Cole himself would use such poor judgment and leverage a sensitive situation as a promotional tool. The disaster in Egypt was a serious matter, and it shouldn’t have been joked about by a brand.How do you avoid this?It may seem cliché, but you need to think before you tweet. Don’t use a disastrous situation as an angle to promote your products. Don’t use someone’s death as a way to promote your products. Your ground rule should be not to use anything that could potentially be hurtful to people to promote your product.CVS Launches a Private Twitter AccountFollowing the examples of many other companies that provide customer service on Twitter, CVS launched the Twitter account, @CVS_Cares. The purpose of social media is to be transparent and connect with people, even if they are not necessarily your followers yet. But when CVS launched its new Twitter account, its tweets were protected, meaning only that only people who CVS approved could follow their tweets, and its tweets weren’t made publicly available. In other words, CVS had to approve everyone who wanted to follow them. How do you avoid this?All of your social media accounts should be available and accessible for the public. Never make your tweets private, disable comments on your Facebook wall, or limit engagement in any other way in social media. Not only does something like protected tweets add more work for your company since you’ll have to accept all requests from users who want to see your tweets, but it will also frustrate people who are unable to see your content until you are both connected. Furthermore, it will prevent your account from gaining any sort of traction, and it will also prevent you from generating the reach you want to build in social media. One of the main purposes of having a presence in social media is to be accessible to your audience, and being private takes that accessibility away.So who’s doing it right? Comcast was one of the first companies to offer customer service on Twitter with its @ComcastCares account. The purpose of this account is to handle complaints and support requests from Comcast customers. Bill Gerth, the manager of the account, spends his time responding to various requests. He remains completely transparent and epitomizes what people are looking for in social media. Now, Comcast has a whole slew of Twitter accounts owned by various Comcast support reps to handle the volume of support tweets it receives.McDonald’s Twitter Hashtag Gets AbusedWhile we are on the subject of ghastly Twitter mistakes, let’s take a look at something a popular fast food restaurant did recently. McDonald’s launched #McDStories as a way to share fun stories about people’s experience at McDonald’s. What McDonald’s didn’t foresee was people sharing negative stories about the McDonald’s brand, and that’s exactly what happened. Anyone who searched for “McDStories” immediately saw thousands of tweets similar to the one below, which described awful experiences users had with McDonald’s. I’d pet a million stray pit bulls before I’d eat a single pink-slimy McBite. #McDStories bit.ly/wd0BDe— Laura Goldman (@lauragoldman) February 4, 2012How do you avoid this? Before choosing a hashtag that will frame your campaign, check to see what (if anything) people are already using that hashtag for. Also think about the other ways people could possibly interpret the hashtag. A fast food chain, especially one that has experienced controversy and negativity toward its brand in the past, should understand that it will have quite a few naysayers willing to speak out against their brand. Offering them an easy way to voice their discontent is never a good idea. Instead, McDonald’s could’ve used other methods it had more control over for distributing positive stories about its brand such as publishing positive testimonials and customer stories on its website instead of using a free-for-all public platform.ModCloth on the other hand, is an example of a brand using hashtags the right way. The clothing retailer started a Twitter contest for Valentine’s Day and asked followers to use the hashtag #sweetsongs to turn their favorite songs into a candy-related song.Chocolate Covered Strawberry Fields Forever#SweetSongs #ModCloth— Brittney Guest (@BrittneyGuest) February 15, 2012The contest was well received and elicited many tweets throughout the day. It also remained on-brand, as ModCloth uses short, cute phrases similar to the ones being tweeted to describe its merchandise.HabitatUK Takes Advantage of Unrelated Trending Topics@HabitatUK wanted to get more followers, so it decided to take advantage of trending topics. However, instead of relating its tweets to some of the more popular trending topics, it hijacked popular hashtags such as #Apple and #iPhone in order to show up in people’s Twitter searches. Habitat’s tweets had nothing to do with Apple or the iPhone, but its tweets still showed up in searches for these hashtags.How do you avoid this?It’s a great idea to include trending topics in your tweets, but only if the content of your tweets are relevant. As @HabitatUK learned, its brand was hurt when people started calling them out for their spammy behavior. Since then, the company has learned to only use trending topics when they’re applicable to their tweets.Fast Company, on the other hand, is great at utilizing proper hashtags on Twitter. In the example below, Fast Company uses hashtag #infographics when its tweets about an infographic. The rule of thumb should be, if you’re providing more people with valuable content by using a hashtag, then use it. In this case, people who are interested in great infographics can learn more about them through this tweet.Can #infographics make their way from Internet fad to management tool? @GeneralElectric shows us how: bit.ly/w7DVeE/@FastCoDesign— Fast Company (@FastCompany) February 15, 2012Burger King Launches a Facebook ContestBurger King started a Facebook contest called the “Whopper Sacrifice.” If a user de-friended 10 of their Facebook friends, they would get a coupon for a free Whopper. This caused a lot of dismay and confusion because Facebook is about connecting with your friends, and this campaign encouraged people to connect with fewer people. It also violated Facebook users’ expectation of privacy, causing Facebook to shut down the campaign.How do you avoid this?When you launch a campaign in social media, at the very least, you need to make sure it’s umm … social. And de-friending your Facebook friends just for a free Whopper doesn’t exactly encourage social-friendly behaviors. To make matters worse, the Burger King campaign actually notified a user’s friends once they were de-friended, even though friend removal notifications aren’t even something Facebook does when de-friending occurs outside of the campaign. It was for this reason that Facebook shut down the campaign, so the lesson here is to understand individual social platform’s terms of use and privacy policies before you launch a campaign that is in violation of them. In addition, the campaign has nothing to do with Burger King. Just like any other campaign, align your social media campaigns with your broader strategy (which in Burger King’s case means inviting friends to eat with you, not de-friending and angering them).Looking for an example of an effective Facebook campaign? The American Red Cross of Greater Chicago launched a virtual campaign called 80 Seconds, in which users would connect their Facebook accounts to the campaign and watch as photos they had uploaded to Facebook were virtually burned. The campaign went viral because it effectively showed people the dangers of house fires in a powerful, yet social way.Ketchum Offends its Biggest Client One of public relations/marketing agency Ketchum’s biggest clients is none other than shipping giant FedEx, which is based in Memphis, Tennessee. So the morning before a client meeting with FedEx, when one of the Ketchum’s vice presidents tweeted about how he would die if he had to live in Memphis, needless today, FedEx was infuriated.How do you avoid this?When you post updates in social media, you need to remember all of the stakeholders that are important to your company. That may include customers/clients, partners, investors, or the press. Don’t be stupid. Be careful not to publicly tweet or share anything offensive or something that could be taken the wrong way. You may not be tweeting/sharing from your business’ corporate account, but you will still be held responsible for your company’s reputation.What other rookie social media mistakes have you seen business make?Photo Credit: nimbulast_img read more

Analyze Twitter Data for Any Search Term [Free Tool]

first_img Originally published May 1, 2012 9:00:00 AM, updated February 01 2017 Find Industry InfluencersWhen we analyze the report run for the “#B2BChat” (a popular Twitter chat), we can use the most mentioned users section to quickly identify users who are most influential in that community. If you’re interested in engaging that audience, these are likely the great users to reach out to, as they tend to dominate the discussion.On the other hand, looking at the TweetCharts report for “Las Vegas” reveals that the vast majority of users tweeting about Sin City only tweet about it once. This means that there are no easily identifiable common influential users for that topic. One might conclude that most are tourists who are not following the same group of people. Therefore, influencer marketing tactics are unlikely to reach the transient Las Vegas audience on Twitter.Identify Opportunities for Engagement Another possible solution presents itself when we run the report for a search on “vacation.” Here we find that more than 12% of the tweets mentioning the word “vacation” are in fact questions. If you’re trying to reach an audience interested in travel, a useful Twitter tactic would be to search for questions about travel, vacations, and specific destinations and answering them (either with tweets or through content like blog posts and videos).There are only a few examples of some of the things you can learn from TweetCharts reports. I encourage you to run a few reports of your own using the search terms that concern your business or industry. Be sure to let us know what types of data you uncover and what other use-cases you come up with. How else can marketers use this tool? Over the past few weeks, I’ve been working — mostly in secret — on a sweet new free tool. Well, I’m finally ready to release it this week. It’s called TweetCharts, and it’s designed to be a simple way for you to quickly and easily obtain Twitter data on any hashtag, username, word, phrase, or URL. No longer do you have to wait for some social media scientist to run a report for you; now you can do it yourself!To give you a sampling of the different use-cases and information you can pull out of this flexible tool, I ran a few interesting reports and highlighted what I thought was the most useful information from each. Here are a few things I learned…Understand What Tweet Sources Are Telling YouWhen we look at the TweetCharts report for a given search term — let’s say, “analytics” — we find that many of the most popular applications used to post tweets containing the word “analytics” are automated or third-party posting systems including Twitterfeed and Buffer. This indicates that most of the tweets mentioning “analytics” are those created by automated broadcasting and scheduling tools, likely by marketers. Using this data, if you were trying to engage in a real conversation about analytics on Twitter, for instance, you’d probably want to target long-tail keywords such as “measuring marketing” or “marketing metrics,” which are more likely to be used in human, not automated conversations.But when we compare that to the report run for “LadyGaga,” we see a very different set of third-party applications used to tweet. Mobile applications and the Twitter.com web interface dominate, indicating that this audience is a very “normal” bunch and are manually tweeting, rather than scheduling or automating content. Most of these Twitter users are probably not marketers, so heavy-handed social media marketing tactics would probably appear alien here.Determine Which Hashtags Your Audience is UsingLooking at the top hashtags section of the TweetCharts report for a search on “JustinBieber” shows us the conversational threads that are happening amongst Bieber fans. If I were a marketer looking to get in front of that kind of audience, these hashtags would make a great starting point. Sharing interesting content in tweets related to and tagged with these hashtags would likely appear in the search streams of hardcore Bieber fans.Turning to the hashtag section of the report for the search query “SEO,” we find that many include the hashtag “jobs.” This tells us that many of the people using the keyword “SEO” on Twitter are either looking to be hired or are hiring. Those trying to recruit or find employment in the SEO space would do well to target this keyword. SEO and Social Mediacenter_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Generate Click-to-Tweet Links for Your Content [Quick Tip]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 21, 2013 2:00:00 PM, updated February 01 2017 Twitter Marketing Topics:center_img For what it’s worth, I am by no means suggesting you use four Twitter CTAs in your content. Just trying to show the different options available for hyperlinking with our free icons set.Example Use Cases of Click-to-Tweet CTAsWe’ve found these click-to-tweet CTAs to be incredibly helpful in our marketing. Here are some example use cases to help inspire your own usage:1) Tweet CTAs in Blog PostsIf you’re sharing quotes, stats, or even jokes in a blog post, including a click-to-tweet CTA can help the sharability of the post. This can lead to increased traffic to your content. Here are some examples from Unbounce and HubSpot blog posts:2) Tweet CTAs in EmailsOne of our email marketers recently tested this click-to-tweet concept in emails by calling them “lazy tweets.” After including a click-to-tweet button in the email, we saw a significant spike in tweets about the offer the email was promoting.3) Tweet CTAs in EbooksIf you’re putting together an ebook, whitepaper, or pretty much any PDF, you should optimize them with tweet CTAs. Here’s an example button from an Impact Branding ebook and example hashtag from a HubSpot guide. (If you’d like to learn how to hyperlink for Facebook and LinkedIn, read our blog post here).Now, wasn’t that simple?Where do you think you could best utilize click-to-tweet CTAs in your inbound marketing campaign? Share your thoughts with us below! Want your loyal readers, website visitors, and/or employees to easily share your content through their Twitter channels? You’ve come to the right place.Creating a tweetable link is far easier than learning custom code that you have to embed into your content. It’s as simple as having the right free tools and resources at your disposal.Not sure what we’re talking about? Here’s a text example:HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. [Source: @HubSpot] (Click to Tweet!)As you can see, clicking the call-to-action to “click to tweet” automatically populates a tweet you can publish through your own Twitter account.This post will show you how to craft a click-to-tweet CTA in either text or button form. Shall we?How to Craft a Text Click-to-Tweet CTA1) Navigate to Click to TweetFirst, you’ll need to head over to clicktotweet.com, an awesome tool we use constantly at HubSpot.2) Craft TweetNext, begin typing the copy of your tweet. Something to remember: When you paste a link into a tweet on Twitter or most third-party Twitter tools, Twitter automatically counts your link as 23 characters — even if there are more than 23 characters in your tweet.Click to Tweet does not have such functionality. So, you’ll need to shorten your link ahead of time using bitly or HubSpot before pasting it into the Click to Tweet share box.3) Hyperlink TextOnce your copy is all set, click the “Generate Link” button to create a custom link. Then, copy the generated link from the “Here’s your URL” field and hyperlink the text you want shared.For example, if you found this article helpful, just click here to share it! (See what I did there? ;-)How to Craft a Button Click-to-Tweet CTA1) Create Custom ButtonFirst, you’ll need a social media image and/or button to link to. If you don’t have time to design or create one, have no fear! We have an array of pre-built social media icons in our collection of 135 free icons you can download and use in your ebooks, blog posts, and other content.2) Craft TweetAs per the instructions above, go to clicktotweet.com and craft your tweet.3) Hyperlink ButtonClick the “Generate Link” button to create a custom link and copy the generated link from the “Here’s your URL” field. Instead of hyperlinking text, though, insert your social media icon into your blog post, ebook, or website, and simply hyperlink it with the link generated from Click to Tweet.Here’s my last chance to get you to tweet out this post … I mean, see some examples of how this looks once all is said and done:last_img read more

24 Iconic Santa Claus Advertisements From the Past 100 Years

first_img Topics: When you think of Santa Claus, we’re willing to bet that words like “jolly,” “bearded,” and “rosy-cheeked” come to mind. After all, that’s the image of Santa many of us — regardless of age — have grown to know and love, right?The mall Santa that our parents forced us to take an annual photo with (despite the trauma it caused). The Santa we watched Tim Allen transform into in the first installment of The Santa Clause trilogy. And the Santa we’ve seen used in countless holiday advertisements — from Coca-Cola to Kodak. Below, we’ve put together a festive timeline of Santa-inspired print and video ads, dating back to the early 1900s. Check ’em out to see how different companies over the past century have used Santa Claus to sell more products.24 Jolly Advertisements Starring Santa Claus Throughout History1900 – 1950 Advertisements1) 1915: White RockImage Credit: White RockingThis joyful depiction of Santa Claus carrying a sleigh full of White Rock water and various toys appeared in the 1915 issue of the San Francisco Examiner.2) 1919: Murad Turkish CigarettesImage Credit: Vintage Product AdsThis sinister-looking Santa Claus is shown smoking a cigarette in this vintage advertisement … but it’s not just any cigarette. According to the ad copy, Murad’s Turkish Cigarettes are what all the “grown-ups” are choosing for Christmas. 3) 1935: Whitman’s ChocolatesImage Credit: Bamboo TradingAnother classic depiction. This chocolate advertisement shows a simple, familiar Santa — with a festive piece of holly attached to his otherwise uniform hat.4) 1938: EssolubeImage Credit: EtsyThis French motor oil advertisement from Essolube shows Santa Claus delivering a sack of oil to eager automobile owners. The ad copy translates to “Merry Christmas and Happy New Year for Your Car.”5) 1940: Bell Telephone SystemImage Credit: Bamboo TradingIn this holiday advertisement from Bell Telephone Systems, a phone-shaped Santa Claus is shown “ringing in the holidays.” It’s not directly selling a product, though — the ad aims to send Bell Telephone System’s warm wishes to its customers.6) 1948: Time Magazine SubscriptionImage Credit: Bamboo TradingIn this late 1940s advertisement, Santa is shown piloting an airplane to deliver magazine subscriptions to all. The plane is embellished with various headlines, and the ad copy highlights their “special Christmas rates.”7) 1949: Prince Albert Smoking TobaccoImage Credit: Bamboo TradingSanta is smoking again. This vintage ad includes a twinkle-eyed, rosy-cheeked image of Old Saint Nick promoting the gift that “says ‘Merry Christmas’ with every puff”: Camel Cigarettes. 1951 – 2000 Advertisements8) 1954: Coca-ColaImage Credit: Bamboo TradingI don’t know about you, but I’ve always loved Coca-Cola’s warm, jolly portrayal of Santa Claus. This classic Coca-Cola ad features Santa Claus enjoying a “gift for his thirst” while he takes a break and puts down his sack of toys. 9) 1956: Jell-OImage Credit: EtsyThis fun advertisement for Jell-O shows Santa enjoying a few bites of the good stuff left out for him by the soundly sleeping child underneath the table. 10) 1969: HooverImage Credit: Vintage AdsYou can almost hear the laughter in this classic, black-and-white display of Santa Claus showing off his Hoover appliances.11) 1972: Kodak Pocket Instamatic CamerasImage Credit: Etsy”Say cheese, Santa!”This cheerful advertisement shows Santa Claus gearing up to take a photo using the new Kodak Pocket camera — the perfect gift for “anyone that has a pocket,” according to the ad copy. 12) 1977: Smith CoronaImage Credit: Bamboo TradingIn this late 1970s advertisement, Santa is seen showing off the Smith-Corona typewriter. (The perfect piece of technology for him to make his list — and check it twice.)13) 1977: Quaker Sugar CookiesImage Credit: Vintage Ad BrowserIn this 1977 ad for old-fashioned holiday cookies, Santa Claus is shown spending some quality, fireside time with the Quaker Oats man himself. If you look closely, you’ll also notice a curious child trying to sneak a peek from behind the chair. 14) 1983: Seagram’s Crown RoyalImage Credit: Vintage Ad BrowserThis advertisement challenges viewers to look Santa in the eye and tell him they really deserve Crown Royal this year. It’s hard not to smile at the dubious look on Mr. Claus’ face. 15) 1993: Got Milk?Santa proves that you can’t have cookies without milk in this classic 1993 commercial.16) 1993: BluBlocker SunglassesImage Credit: Bamboo TradingNow here’s one we haven’t seen before: Santa in sunglasses. This clever advertisement positions Santa’s job in a different light — Old Saint Nick and his reindeers are “famous aviators.”17) 1996: M&M’sThis 90s commercial from M&M is a timeless classic. We love the mutual look of surprise and shock on both Santa and the M&M’s faces when they bump into one another late at night. 18) 1997: Hewlett PackardImage Credit: Bamboo TradingThis HP advertisement shows Santa Paws … I mean Claus posing with a fury friend. Snowball, the featured dog, seems to be eager to join Santa as one of his reindeer. 2001 – 2015 Advertisements19) 2001: DecathlonImage Credit: ColoribusIt’s hard not to laugh at this crew of Santa Claus staff members getting all suited up in their locker room. The chimney entrance game plan on the board is especially amusing. 20) 2007: Niko Motion DetectorsImage Credit: This Is Not AdvertisingSanta? A criminal? This advertisement pokes fun at Santa’s “breaking and entering” skills while highlighting the security of the company’s burglar-proof movement detectors. 21) 2011: PepsiThis Pepsi commercial pokes fun at Santa Claus’ well-known Coca-Cola advertisements by showing him sneaking a Pepsi on vacation in his red and white Hawaiian shirt.22) 2011: iPhoneSanta shows off his tech-savvy side as he communicates with Siri in this amusing commercial for the iPhone 4S.23) 2013: ChevroletEven when cleverly disguised as a car salesman, it’s easy to pick Santa out in a crowd. This ad pokes fun at the interaction this potential car buyer has when he realizes that he just might be buying a car from Santa himself. 24) 2015: Reddi-Wip This quick-witted Reddi-Wip commercial shows a dad spraying on a whipped cream beard to disguise himself after being caught in the act by his son. Turns out his son is not buying it, as the real Santa Claus is standing right behind him. What’s your favorite advertisement? Share your thoughts in the comments section below. Originally published Dec 24, 2015 8:00:00 AM, updated February 01 2017 Holiday Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn’t Know Existed

first_img Facebook Marketing If you haven’t seen @fenwaypark’s instagram photos of #BigAirFenway, they’re INSANE: https://t.co/YKhLgw9rTV pic.twitter.com/kvbX7QSTPQ— Lindsay Kolowich (@lkolo25) February 11, 2016 Originally published Feb 17, 2016 8:00:00 AM, updated February 01 2017 This feature is available for both desktop and mobile, and it only involves a few, simple steps. Read this blog post to learn how to create Twitter photo collages.18) See all the tweets you’ve Liked.On your own Twitter page, you can see all the tweets you’ve ever Liked. (Everyone else can see these tweets, too.) You can use this as a bookmarking tool, or as a place to look back on tweets you liked on a rainy day.Hidden Instagram FeaturesDownload our free guide to Instagram here to learn how to use Instagram for business and marketing. 19) Switch among several Instagram accounts without logging out.It took years for Instagram to add a feature where you can switch between separate accounts quickly and easily without having to manually log out and log back in. But — finally! — you can.To add an account: Tap the “Options” button (a gear icon on iPhone/iPad and three dots on Android), scroll down, and choose “Add account.” From here, you’ll be prompted to log in to that account.To switch among accounts: Once you have multiple accounts logged in on the app, you can switch between them by tapping your username at the top of the app. You can also add new accounts from this dropdown menu once you’ve added more than one.20) Get notifications when certain people post.If you never want to miss a post from your favorite people again, you’re in luck: Instagram lets you sign up for notifications every time specific users post a new photo.To turn on notifications for a specific user: Go to that user’s profile and open up one of their posts. Then, click the three dots in the bottom right-hand corner of the post, and choose “Turn on post notifications” from the menu that appears.(If you followed these instructions and still aren’t receiving notifications, double-check that you’ve allowed notifications from the Instagram app in your phone’s settings.)21) Reorder the filters, and hide the ones you don’t use.If you’re a regular Instagram user, you might have a few favorite filters you use all the time, and others you never use at all. To streamline the photo editing process, you can reorder the filters in your editing window and hide the ones you never use.To reorder or hide filters: Upload a photo and begin editing it, as you would when editing a new post. When you get to the filters page, scroll to the very far right of your filters options and click “Manage.”To reorder filters: Simply hold your finger down on the three grey lines on the far right of the filter you’d like to move, and drag it to reorder.To hide filters: Deselect any filters you’d like to hide by tapping on the white check mark to the right of the filter.When you’re done, exit the filter manager by tapping the “X” on the top right of your screen.22) Adjust your settings to approve tagged photos before they show up in your profile.When someone tags a photo or video of you on Instagram, it’ll automatically be added to your profile by default — unless you adjust your settings. If you’d rather approve tagged photos before they make it to your profile, you can change your settings so you manually select which tagged photos appear in your profile.To add tags manually: Go to your own profile and click the “Options” button (a gear icon on iPhone/iPad and three dots on Android). Select “Add Manually.”Once you choose to add photos to your profile manually, you’ll still be notified when someone tags you in a photo.To manually add a tagged photo to your profile: Tap on the photo you were tagged in, then tap your username and select “Show on My Profile.” (If you’d rather not, simply choose “Hide from My Profile” instead.)Read this blog post for a list of many more features and hacks on Instagram.Hidden Pinterest FeaturesDownload our free guide to Pinterest here to learn how to use Pinterest for business and marketing.23) Use trackable links that aren’t marked as spam.Pinterest tends to block shortened links, so if you’ve been adding tracking cookies to links and shortening them, then your pins are probably not linking anywhere. The good news is you don’t actually need to shorten your trackable links on Pinterest. Unlike social networks like Twitter, the link itself isn’t visible to users — it’s the pins themselves that are linked. So all you need to do is create that long trackable link, and you’re done. (Learn how here.)24) See who’s pinning from your site.Ever wondered which specific Pinterest users are pinning from your website? Here’s how: Copy and paste this link into your address bar: http://www.pinterest.com/source/yourwebsite.com/. Then, change “yourwebsite.com” to your website’s address and press Enter. (For example, to see who’s pinning from HubSpot’s blogs, we’d type in http://www.pinterest.com/source/blog.hubspot.com/.)What other hidden features do you know about? Share them with us in the comments.Editor’s Note: This post was originally published in January 2015 and has been updated for accuracy and comprehensiveness. Topics: Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement.For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users’ tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one’s my favorite.)Download the ultimate guide to LinkedIn here for more pro tips for using LinkedIn.There are so many cool things our favorite social networks can do that may have fallen through the cracks. To help you discover these hidden treasures, we rounded up 20 of the lesser-known features on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Check ’em out.Hidden Facebook Features Download our free Facebook guide here for tips on using Facebook for business.1) Publish a life event or milestone.Get a new job? A new pet? A new roommate? Now, there’s a way to tell the world about some of your major life updates by adding a Life Event to your timeline.To add a Life Event: All you have to do is go to your personal Facebook Page and click “Life Event” to the right of “Status” in the status update box.As you can see, these can get really specific. Once you click into a category, you can add details like a title, dates, people you were with, and photos. Like a normal status update or photo, you can choose to share it with friends, specific groups or people, or the world.For businesses, Facebook lets you add what they call Milestones, which can be anything: receiving a round of funding, reaching a certain number of employees … you name it.To add a Milestone: Simply choose “Offer, Event +” to the right of “Status” in the status update box.2) Save links for later.Ever seen articles in your News Feed you wished you could bookmark for later? Well, you can. Facebook recently added a feature that allows users to save links to articles, events, TV shows, music, and more to read later. All you have to do is click that little downward arrow on the top right-hand corner of the article in your Feed, then choose the “Save” option.To view the things you’ve saved, go to your home page and choose “Saved” in the left-hand column. (Or go straight to https://www.facebook.com/saved/.)3) “Unfollow” people or pages so you never see their posts.Do you have that one person — or couple of people — whose Facebook posts just drive you nuts? I have a few Facebook “friends” of my own whose daily gym selfies, love proclamations, and political rants make me roll my eyes.If you don’t want to commit to unfriending these people entirely, what you can do is unfollow them to hide their posts. FOREVER. (Er, at least until you reconnect with them later. We’ll get to how to do that in a second.) Better yet, they won’t know if you’ve chosen to unfollow them. There are two ways to unfollow a person, page, or group:a) To unfollow directly from the News Feed: Click  on the top right of their story, and select “Unfollow.”b) To unfollow from your News Feed preferences: Click  in the top-right corner of any Facebook page and select “News Feed Preferences.” In the window that appears, click “Unfollow people to hide their posts.”To reconnect with a person, page, or group that you unfollowed in the past: Click  in the top-right corner of any Facebook page and select “News Feed Preferences.” In the window that appears, click “Reconnect with people you unfollowed” and select whomever you’d like to reconnect with.4) Find targeted conversations.The search bar at the top of your Facebook Page isn’t just for searching for names. (Or Pages, groups, events, and apps.) Now, you can type in a few keywords to search for old News Feed posts, both on desktop and mobile. (Learn more about the Facebook Graph Search update here.)5) Poll people in a group or event.Although Facebook removed the polling feature from business Pages’ status updates, you can still poll users in groups and events. Choose the “Create Poll” tab inside the status update bar. Click “Add Poll Options” to enter multiple-choice options. Use this to ask your audience for feedback about event location or execution, content you’ve posted, and so on.6) Edit photos directly in the Facebook mobile app.If you’re looking for a quick photo fix on mobile, you can edit photos to some degree right in the Facebook app. Enhance the photo, apply a filter, add text or stickers, doodle, or crop/rotate the photo.To edit photos in the Facebook app: Once you’ve uploaded a photo, press the “Edit” button that appears in the bottom left-hand corner of the photo to bring up these options on the bottom of your screen.7) Reorder the sections on your business Page.Want the “Photos” section to be above “About” on your business Page? No problem — just hover your mouse over the section head of any one of your sections until a small pencil appears. Click the pencil and choose “Manage Sections.”From there, you can drag to reorder.Hidden LinkedIn FeaturesDownload our ultimate guide to LinkedIn here for more tips on using LinkedIn for networking, business, and marketing.8) Add hidden relationship notes.Like I said, this is my favorite little-known feature of LinkedIn. You can add relationship notes, reminders, and a note on how you met (and who introduced you) for any one of your connections. To get to this feature, click “Relationship” right under the person’s profile picture. No one else can access the information you put in there.9) Embed media files on your profile.Break up your text-heavy profile and showcase your work by adding media like images, documents, links, SlideShares, videos, and audio to your profile. To add these media files, log in to your account, go to the “Summary” section of your page, and click on the media icon to upload a file.Using Embedly, LinkedIn lets you embed content like full videos, images, and other media files from over 300 content providers.10) Save a job search (or ten).Searching for a job on LinkedIn usually takes more than one login session. You can search for a job by clicking the “Jobs” tab on LinkedIn. Once you’ve performed a search, you can save the search by clicking the “Save Search” link in the top right-hand corner of the page. You can save up to 10 job searches at a time.11) Create a Showcase Page.Showcase Pages are niche pages branched off of a main company page that allow that company to promote specific products or market to a specific buyer persona. Microsoft, for example, has showcase pages for Office, Dynamics, and other products:If your goal is to keep LinkedIn content relevant, personal, and interesting for specific buyer personas, Showcase Pages could be a great addition to your social media strategy. (If you want to learn more, here’s a beginner’s guide to Showcase Pages.)Hidden Twitter FeaturesDownload our free guide to Twitter here to learn how to grow your Twitter following.12) Find out who’s unfollowed you.Using http://who.unfollowed.me/, you can actually find out who’s unfollowed your Twitter account. This is especially useful for brands that are building their Twitter presence and experimenting with different approaches like voice, posting time, and so on. If you find a lot of important and relevant people are unfollowing you (such as influencers in your industry), then you know you need to change something in your Twitter strategy.13) Mute users to stop seeing their tweets without having to unfollow them.You just learned that you can figure out who’s unfollowed you. Knowing that, how do you remove certain users’ tweets from your Twitter feed without having to unfollow them? By “muting” their account. This can help your feed become more manageable without hurting anyone’s feelings.To “mute” someone’s account: Simply go to their Twitter profile and click the gear icon next to the “Following” button, and choose “Mute” from the dropdown menu.14) Analyze your tweets for free.Almost everyone with a Twitter account now has free access to data about their timeline activity and followers with Twitter Analytics. The dashboard gives you data on impressions, engagement, link clicks, retweets, favorites, and replies. You can even export this data into an Excel file. (Learn more about Twitter Analytics here.)15) Research and analyze a hashtag.Using a hashtag research tools like Hashtagify.me and Twazzup let you research Twitter hashtags and their relationships, including which top influencers are using it. You can even simply use Twitter’s search tool on Twitter.com to find the latest tweets and top tweets for a specific hashtag, as well as which of the people you follow are using it.To filter results when you search a certain hashtag, search the hashtag and then click “More options” on the results page. Here are the options you’ll see:You can read this blog post for more information on how hashtags work on Twitter and other social networks.Some social media managers use tools like these when choosing a hashtag for an upcoming event. For example, here at HubSpot, our social media manager was once choosing between #watchitwednesday and #webinarwednesday. She found through hashtag research that the top influencers for the hashtag #watchitwednesday were sports brands and members of the hip hop community — a very different audience than HubSpot’s. So she went with #webinarwednesday, which hadn’t been used in years and historically had a more business-oriented audience.16) Tag people in Twitter photos.Just like on Facebook, you can tag your photos on Twitter — and it doesn’t count against your 140 characters. Once you’ve uploaded a photo to your tweet, click “Who’s in this photo?” and tag up to 10 people.17) Create a Twitter photo collage.Choosing between two, three, or even four photos to tweet? Turns out you don’t really have to — you can include up to four individual photos in one tweet that automatically create a collage. Here’s an example of what it looks like with three photos: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more