HOSPICE FUNDRAISING NIGHT IN MEMORY OF THE LATE ANNE FRIEL

first_imgTHE family of the late Anne Friel are holding a fundraising night for the Donegal Hospice this Friday.Anne, from Ballyarr, passed away in September after a short illness.Her family now wants to raise money for the hospice in Letterkenny as a fitting memorial to her. It takes place this Friday at Carr’s of the Diamond.The event starts at 9pm and features a Mr & Mrs competition, a Karaoke competition, a draw for a hamper and an auction.There is no cover charge. All funds raised from the competitions and draw will go to the Donegal Hospice.  HOSPICE FUNDRAISING NIGHT IN MEMORY OF THE LATE ANNE FRIEL was last modified: November 4th, 2014 by John2Share this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:Anne FrielCarrs of the Diamonddonegal hospicememorial fundraiserlast_img read more

Arty milk cans raise cash for kids

first_img7 June 2004An art campaign sponsored by Clover has raised R150 400 for the Peninsula School Feeding Association (PSFA) to assist them with feeding over 86 000 children per day.Sixteen milk cans, transformed into works of art by well-known local artists, including two cans decorated with the paintings of Western Cape school children, were auctioned off at the Association for Visual Arts (AVA) Gallery in Cape Town on 26 May.Contributing artists were Beezy Bailey, Cecil Skotnes, Willie Bester, Tyrone Appollis, Francine Scialom Greenblatt, Jill Trappler, Louis Jansen van Vuuren, Selwin Pekeur, Arlene Amaler-Raviv, Kevin Brand, Mark O’Donovan and Paul du Toit.In addition, craft collective Hand and beader Khoni Mdludli each decorated a can using colourful beads and intricately beaded wire.Two of the cans featured collages made up of reproductions of drawings by children from 80 Western Cape primary schools where Clover ran a children’s art competition.The artistically re-worked aluminium milk cans, on display at the AVA Gallery in the lead-up to the auction, attracted much attention, due both to their novelty and to their artistic value.PFSA fundraiser Rosemary Kahn said all 16 milk cans were sold, with Clover buying six. “The turnout was excellent, with people spilling over into the street”, Kahn said. “In addition to the number of companies that attended, we also had several private buyers and art lovers at the auction.”Companies that attended the auction included Investec, African Nova, Joe Public and FCB Redline.The Peninsula School Feeding Association has been feeding primary school children in the Western Cape for 46 years.Until 1994 this was managed entirely through public funding, and later with the help of a government grant. However, says Kahn, fundraising is essential as more and more children depend on the scheme, which provides many with their only meal of the day.The Association for Visual Arts (AVA) is a non-profit, membership-based arts association which promotes visual arts and artists, and seeks to uplift disadvantaged art communities.The AVA’s Artreach programme assists emerging artists with materials, workshops, framing and sponsored exhibitions in its special gallery space, the Artstrip.Source: Clover SAlast_img read more

BP opens cutting-edge fuel lab in SA

first_imgBP’s brand new South African fuel lab will help ensure that local consumers continue to benefit from the latest technology.(Image: BP) Global fuel giant BP launched a cutting-edge fuels laboratory in Johannesburg towards the end of 2010. The facility is one of only four around the world belonging to BP, and is expected to help the company bring a more diverse range of fuels to the local market. Although the company’s image was internationally tarnished in 2010 with the 87-day Deepwater Horizon oil spill into the Gulf of Mexico, in South Africa the brand is still the most popular among consumers, as shown in the Sunday Times’s annual survey of top brands.BP has topped its category on the poll for the past decade, and is also the only fuel brand recommended by the Automobile Association of South Africa. The company employs about 2 000 people across the country, many of them in its network of some 600 service stations.The Fuels Technology Centre in Kyalami, north of Johannesburg, is further evidence of BP’s commitment to long-term investment into South Africa.The company views South Africa as a key growth market and to date has invested millions into infrastructure, refining and fuel delivery capacity.In 2010 alone, BP’s investment totalled over R500-million (US$72-million). The new facility was built at a cost of around R40-million ($5.8-million), and houses a fuel-quality testing laboratory and customer engagement and staff training resources.BP’s best for consumersBP Africa’s CEO Sipho Maseko said at the launch that the company intends to make its best available fuel technology and highest possible fuel quality available to South African consumers – a goal that will be realised with the opening of the hi-tech centre.“It will also help bring capable fuel scientists and technologists to work in this highly specialised field,” said Maseko, “and provides unique opportunities for industry to work closer with academic institutions and motoring bodies, such as the National Association of Automobile Manufacturers of South Africa”.More than just a centre that employs “very smart people”, said Maseko, the laboratory is also open to schools and universities.The company hopes that its position as South Africa’s most popular brand of fuel will be further entrenched by the facility’s establishment, as it will be able to maintain its quality standards and develop new fuels specifically for the local market. It will also be able to play a strong role in helping to drive the government’s cleaner fuels agenda.Continued confidence in South AfricaSouth Africa’s Minister of Energy Dipuo Peters was also present at the launch and expressed her appreciation of BP’s continued confidence in South Africa, as well as the company’s commitment to educating and training its employees through the new state-of-the-art facility.“I hope that BP will use this as a springboard for other investments and technologies in this part of the world,” she said.According to Tufan Erginbilgic, BP’s UK-based COO for refining and marketing, such a facility would be regarded as a major investment in any country.“The South African centre will operate under a similar model as those in Germany and the US,” he said, “focusing on quality assurance, technical service and marketing support for the local market”.Erginbilgic added that the quality of BP’s scientific and technological knowledge, as well as access to expertise around the world, will enable the company to keep developing hi-tech fuels for the region.“This is one of our best-performing markets and we predict continued growth,” he said. “Next year we will spend about R624-million ($90-million), mostly in South Africa.”last_img read more

Redefining corporate social investment in South Africa

first_img“Braai Day was conceived by the retail industry to maximise profits from the traditional South African braai,” writes Wendy Tlou. “I applaud the retail industry for having had the insight to monetise something that is a source of common enjoyment for the vast majority of South Africans.” (Image: Pieter van Marion) • South Africa’s living democracy • Foundation believes in the healing power of dreams • Infographic: Vision 2030 and the National Development Plan • Gallery: South Africa’s rich and colourful heritage • Using the arts to build an inclusive South AfricaWendy TlouSouth Africa’s journey to democracy manifests itself in some interesting forms of expression. As most of our national holidays mean different things to different people, we have not yet reached the point where we have a particular form of celebration that means the same thing to everyone. But then again, I am not sure whether we would want a single form of celebration in our country. Our various forms of expression ought to be seen as a celebration of our cultural diversity.The answer to forging a new and common South African identity is not about us glossing over what our national holidays mean to different groups of people in our country. It will come from each of us acknowledging exactly what the national holidays invoke for each of us while realising that this is what South Africa is about. The past will never mean the same thing to us all, but in our collective “South Africanness”, in this democratic experiment in which we are all engaged, we can begin to look at the present and future together. This is part of our “living democracy” – a term recently coined by the presiding bishop of the Methodist Church, Bishop Ziphozihle Siwa.While culture, heritage and expressions of democracy are all more grey than black and white, one thing that has the same colour is money. Money is a currency that is understood and appreciated by corporations and individuals alike. I wonder about the responsibility and role of corporate entities that monetise national holidays. Are they playing their part in contributing positively and meaningfully to building a shared understanding and meaning of those holidays?Let us look at the recent Braai Day, which coincides with National Heritage Day. Braai Day was conceived by the retail industry to maximise profits from the traditional South African braai. The concept of cooking food over an open fire is something that is common to most of us in this country. We all know how food cooked over an open fire tastes – be it meat, bread, vegetables or stews. I’m sure we all have images of that in our minds right now. I applaud the retail industry for having had the insight to monetise something that is a source of common enjoyment for the vast majority of South Africans.However, are corporate entities giving back to communities to enable sustainable growth and development, especially from campaigns like Braai Day? Many will say there are corporate social responsibility projects and that corporate organisations are also trying to comply with the King 3 report, which encourages greater social investment as part of sustainable stakeholder relations management. However, are these projects enough to contribute meaningfully to the development of communities and active citizenship?Corporate entities implement innovative approaches to exploiting national days – also because they are all public holidays – to maximise their sales and profit. But do their investments in social responsibility projects match their sales and profit and do they actually participate in the broader call for active citizenship to make this country what we would like it to be?One of the leading theorists on competitive advantage, Michael Porter, has co-written a paper entitled the Competitive Advantage of Corporate Philanthropy, which looks at the concept of strategic philanthropy. The paper observes that what passes for strategic philanthropy “is not truly strategic, and often it isn’t even particularly effective as philanthropy, since increasingly philanthropy is used as a form of public relations or advertising, promoting a company’s image or brand through cause-related marketing”.While this may seem quite cynical, it may be quite telling, since corporate entities have as their main objective the maximisation of their profits and increasing their market share. Porter, however, goes on to say that there is a way of making social investments more strategic: “Corporations can use their charitable efforts to improve their competitive context, the quality of the business environment in the location or locations where they operate.”This should become the focus of South African corporate social investment (CSI) – contributing to communities to improve the quality of the surroundings in which their operations reside through job creation and other forms of social investment such as education initiatives, daycare, after-school programmes for minors and nutritional programmes. In addition, what role do corporate entities play in encouraging active citizenship and the convergence around building a common South African identity?Strong brands command attention, elicit desire from consumers and motivate aspirations. How do corporate entities use this power for the greater good of building the South African brand and simultaneously ensure their own success in this community? Is it utopian, achievable or a corporate imperative for the sustainability of their communities and their own commercial interests?At the June 2014 Making CSI Matter Conference, a presentation by Cathy Duff showed that nonprofit organisations (NPOs) receive the bulk, almost 20%, of their funding from corporate entities and certainly NPOs have received increased funding over the years. The questions that must be asked are, what proportion of profits from corporate entities is contributed to CSI activities, in-house or NPO-run? How do these programmes contribute to the development of communities? Are we moving communities further up the development trajectory? Are corporations playing their part to ensure that our citizens – our national human capital – are nourished, taught skills and educated to the extent that they can be in total control of their destinies? Are corporate entities ensuring their own survival through their investment in the development of our national human capital?Research also shows that the best way to ensure social cohesion is to reduce the inequality between the haves and the have-nots. Investing in the sustainable development of our human capital and therefore strengthening communities will inevitably see inequalities decrease. But the only way to increase durable equality is through the development of people, not merely through the increase in their income levels.Corporate entities should have another look at their relationship with the communities with which they interact. We need to redefine the concept of corporate social responsibility and what it means to the collective national development and active citizenship we so dearly desire. I do know for sure that we cannot commodify and retail our way to social cohesion, but we can by get there by building a common understanding and meaning of national holidays and thus a common South Africanness.• Wendy Tlou is the chief marketing officer of Brand South Africa. This article was originally published in Business Day.last_img read more

20 inch DARK BROWN – These are great if you want to add a quick bit of

first_imgWhether or not or not to get these but i am so happy i did. Soon after reading through some of the reviews i couldn’t make your mind up whether or not or not to purchase these but i am so happy i did. I purchased two packets & it’s tremendous thick shiny hair and just my color.Very first time i purchased these they have been thick and wonderful quality. But the next time they have been a. To start with time i bought these they were thick and amazing quality . But the 2nd time they had been a great deal thinner .Still good quality but i was let down but that is the chance you just take.Features of 20 inch DARK BROWN (Col 2). Full Head Clip in Human Hair Extensions. High quality Remy Hair!. 120g WeightSet Contents: Two 8 inch wide wefts – 3 clips per weft Four 6 inch wide wefts – 2 clips per weft Four 2 inch wide wefts – 1 clip per weftSpecifications: Hair Type: 100% Silky Remy Human Hair Hair Style: Straight Hair Number of Wefts: 10 Number of Clips: 18 Set Weight: 100g Application Time: 5 minutes (approx.) Life: 6 to 12 Months (depending on care and use) Usage: Can be curled, straightened, tonged, washed & dyed.There far too fewer of the hair,. There far too significantly less of the hair, i dont have prolonged hair and its evident i dont have natural long hair.Adore them would buy again defo past extended only point negative about them is clips r away to major i place lesser ones on them.The hair extensions r terrific i have not put any warmth 2 them as of still but hope two in the long run.I was a bit apprehensive when i requested these extensions as i experienced only read through the assessments following buy and was worried about the extensions becoming ‘fake’ aka synthetic. But when i opened the packet and could truly come to feel them, i was sure that they had been human. The colour was as predicted (with a slight crimson tinge which isn’t really an challenge for me) and they were attractive and comfortable. There are really a couple parts of extensions way too which is wonderful. I generally curl my extensions so to be definitely sure these were being human, i set up my curling irons and tried out to curl a piece. As anticipated, it curled completely. I am really made up with these extensions as they are an wonderful price tag for what they are. Makes me regret paying out at minimum £80 on the similar quality of hair a several months in the past.Was really sceptical at 1st due to the cost but have just gained mine and dyed them and they are this kind of awesome quality, would definitely recommend individuals with thick hair to get two packs, so happy that i did.Very good quality hair matches my hair perfectly and at these kinds of economical selling price. They appear definitely natural no one particular would even no you was carrying extensions.Superb quality a++++++++. Fantastic quality hair, i bought 2 sets. I have colored them to match my very own hair. Would unquestionably invest in them once more. Substantially better than bonded extensions.Unquestionably like these extensions. I minimize about 4 inches off so they are now about 50 percent way down my back again. They actually do seem so pure & would 100% recommend. The supply assistance was fab aswell.If you have thin hair these are wonderful the ten pieces are perfectly enough if you know what you are executing. I have been wearing extensions for nearly seven a long time now this is very good quality hair at an astounding cost. What i have accomplished it sew parts jointly to make five parts in totalone 2′ piece for the leading of my neck/base of head produced from the 4 1′ pieces sewn togetherone 3. 5 piece made up of two parts sewn jointly (1 on top rated of the other) which goes powering the ear to the other earthe two massive pieces sewn just one on top rated of the other to go just higher than my ears covering the whole width of my scalp and two solitary 2′ parts for the sideslike i explained its uncomplicated if you know how (now you do) and if you have really slender hair. Thick hair id reccomend two packs but at this price why would you complain?.Great selling price for the solution. Ordered two packs, i knew if have to possessing thick hair, they came instantly and show up very good quality. The price tag is good for the products, but i would say that for most persons acquiring just one pack could possibly not be ample. Over-all quite happy with my new locks.Requested on sunday and got them on tuesday. Attractive color, really prolonged, thick hair. Quite possibly a minor too long but could just due to the fact i’m shorter.Bought this for my daughter as she has limited hair and required it extended but failed to want plastic low-cost hair as been advised finest to acquire superior quality packaged effectively arrived not lengthy after i requested.Only problem is the hair is pretty thin so would not suggest to people today with thick hair, also some clips are quite tricky to use and dont clip in. General like these extensions, definatly truly worth the price tag. These are good if you want to include a fast little bit of. These are fantastic if you want to include a fast bit of length an thickness, they straighten an curl well and i havent had a difficulty with them. The clips are strong and dont pull at your hair like other people ive expert. Would have gave them 5 stars if the hair was a bit thicker.I was planning a colour modify from blonde to a heat brown and these had been a excellent match. I showed them to my hairdresser beforehand who could not belive the cut price i’ve received.I dyed straightened and washed these and they’re high-quality. 100gs is just not enough for a full head of hair for most men and women, so keep this in mind when buying, perhaps obtain two sets in different lengths. Total these are good, i acquired the dark brown 24′ and they are serious hair, really soft, and i would purchase once more.Great price for the productVery good hair extensionsFab for thin hairThese are great if you want to add a quick bit of whether or not to order these but I’m SO glad I didFirst time I bought these they were thick and amazing quality! But the second time they were a last_img read more

Batangas grabs solo 2nd

first_imgTeam Batangas made short work of AMA Online Education, 95-76, to take solo second in the 2017 PBA D-League Foundation Cup Thursday at Ynares Sports Arena in Pasig.ADVERTISEMENT WATCH: Firefighters rescue baby seal found in parking garage MOST READ Jared Bautista topscored for Batangas with 22 points, while Joseph Sedurifa and Cedric Ablaza combined for 27 points and 15 boards.Batangas coach Eric Gonzales believes his team, which improved to 3-1, had made the most out of the lessons learned from last conference.“It’s a big thing that they absorbed what you want in a team,” he said.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutStill, Gonzales thinks that there are still things that his players need to improve, such as their discipline and timing.“Whenever we play defense at the backcourt, that’s where we create offense for the opponent,” said Gonzales.Batangas—which started strong with a 17-4 run in the first quarter—spoiled another solid outing of AMA’s Andre Paras, who grabbed 22 rebounds on top of 10 points and four blocks. Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games What ‘missteps’? World’s 50 Best Restaurants launches new drinking and dining guide Lacson: SEA Games fund put in foundation like ‘Napoles case’ Don’t miss out on the latest news and information. LATEST STORIES Heart Evangelista admits she’s pregnant… with chicken Benjie Paras proud to see son Andre prosper in D-League Heart Evangelista admits she’s pregnant… with chicken 1 dead in Cavite blast, fire Jordan delivers on promise: 2 Cobra choppers now in PH In the second game, Centro Escolar University tripped Zark’s Burgers, 78-62, for a 2-2 record.Rodrigue Ebondo, who already posted a double-double in the first half, finished with another stellar performance of 23 points, 21 rebounds, two blocks, a steal and an assist to lead CEU. —KRISTOFER PURNELLSports Related Videospowered by AdSparcRead Next View commentslast_img read more

England aim for Ashes series win

first_imgEngland captain Andrew Strauss recognises his team’s tendency to put in lax performances when coming off a high, and is urging his side to ensure they finish off Australia in the fifth and final Ashes Test starting Monday.Having achieved their first goal of retaining the Ashes – England lead the series 2-1 and as holders of the Ashes will retain them if the series is drawn – and their next target is to complete England’s first series victory in Australia since 1987.Strauss knew there was a risk that England could “slip into bad habits” by putting in a relaxed performance at the Sydney Cricket Ground, and will be stressing the need for a more ruthless display.”There is no way we want Australia to win this test match and draw this series,” Strauss said on Sunday. “We are in a great position to win the series but we need to play well again.”It is a lovely feeling to know the urn is coming back with us but it will leave a bitter taste in the mouth if we aren’t able to play well this week. It is a big challenge for us because we have a lot of people patting us on the back and telling us how brilliant we are but the reality is that you are only as good as your next game.”Australia enter the final Test of an unsuccessful series under an unpopular stand-in captain, but will be eager to square the series, save some face and begin a much-needed rebuilding process.advertisementMichael Clarke, who is deputising for injured skipper Ricky Ponting, announced the Australian starting lineup on Sunday, confirming that Pakistan-born Usman Khawaja would make his debut, and likely bat at No. 3, and left-arm spinner Michael Beer would also get his first cap, preferred to paceman Doug Bollinger.”We still have so much to get out of this last test match. We can’t regain the Ashes, but we can level the series,” Clarke said. “The least we can do is show that Australian fight, which everyone in that dressing room has.”Clarke said his aim was to start the new year with a win and build momentum lost during an inconsistent 2010 for Australia.”It’s a new focus, a new year. We’re really looking forward to this test match,” he said. “We’ve spoken a lot about what’s gone before us. But we need to be focussed on right now. This Test match. Individually, getting out there and facing this challenge head on.”The 24-year-old Khawaja, who moved to Sydney as a boy with his family and has already represented Australia at under-19 level, will be the first Muslim to play Test cricket for Australia.”His performances over the last couple of years in first-class cricket have shown, at that level, he’s been one of the best players if not the best,” Clark said of the stylish left-hander. “He’s earned the right to represent his country.”I have no doubt in my mind Usman will play a lot more than one test match for Australia. It’s important when he walks out on the field he’s doing nothing different to what he’s done the last two years for New South Wales. Get out there, play his way, be himself, be confident.”I guarantee you, if he gets out there and plays the way he’s played for New South Wales, we all know he’ll have success over a long career.”Khwaja is averaging 51.70 in first-class cricket, with six centuries and more than 2,068 runs in 27 matches.,While teammates have rallied around Clarke and pledged their support, newspaper polls have shown only eight percent of Australians support his promotion to the captaincy.Ponting is not a universally popular captain, but is admired for his past successes and embodying the qualities of doggedness, grit and fortitude associated with the captaincy since the days of Allan Border and Steve Waugh.Clarke, 29, is more of a flamboyant character with his bleached hair and very public breakup with his former model fiance.Teammates have worked this week to alter that image, to paint Clarke as a more mature and driven individual.”He’s got a very good cricket brain, he thinks about the game very well, he’ll be an aggressive captain,” Mike Hussey said.”He’ll always be looking to take wickets out there, he’ll be looking to make changes to the field, changes to the bowlers, searching for a wicket all the time and he’ll always want the game going forward.”Hussey said Clarke had been an energetic captain when leading the national side in limited-overs games.advertisement”I guess the challenge for him is to be able to maintain that over the five days of a test match. It’s going to be hard graft but we have 100 per cent confidence in him.”TeamsAustralia: Michael Clarke (captain), Shane Watson, Phillip Hughes, Usman Khawaja, Mike Hussey, Steve Smith, Brad Haddin, Mitchell Johnson, Peter Siddle, Ben Hilfenhaus, Michael Beer.England (from): Andrew Strauss (captain), Alastair Cook, Jonathon Trott, Kevin Pietersen, Ian Bell, Paul Collingwood, Matt Prior, Tim Bresnan, Graeme Swann, Chris Tremlett, James Anderson, Steven Finn, Monty Panesar.last_img read more

Russel Westbrook explodes for 40 as Thunder pull away to beat Suns

first_imgLATEST STORIES MOST READ Is Luis Manzano planning to propose to Jessy Mendiola? Suns: Host Denver on Saturday night. SEA Games: Biñan football stadium stands out in preparedness, completion TS Kammuri to enter PAR possibly a day after SEA Games opening T.J. Warren scored 19 and Deandre Ayton 16 for Phoenix, which had won five of its previous seven games after opening the season 4-24.“That’s a very winnable game for us,” Booker said. “We just let it slip. That team’s been together a long time. They know what it takes to close out games. We’re still learning.”The Thunder swept the four-game season series from the Suns.Schroder scored 10, including a pair of 3s, in what proved to be the decisive 17-2 fourth-quarter run that put Oklahoma City ahead 102-88 with 6:09 to play. Westbrook capped the outburst with a 3 and pretty much took over the game from there.“In the first half, my shot wasn’t falling and everybody else stepped up doing a great job,” Schroder said. “In the second half, everybody gave me confidence, told me to keep shooting and I did and in the fourth quarter I kept it going, shot every shot I could get and it went in.”ADVERTISEMENT The Suns’ reserves were the main contributors in a 16-4 second-quarter run.Nader converted a three-point play then scored again inside to put the Thunder up 43-35 with 10:02 left in the first half.But Josh Jackson sank a 19-footer, followed by a 3-pointer, to ignite the surge. Booker also hit a 3-pointer and Mikal Bridges scored from the baseline to put the Suns ahead 51-47 with 5:22 to go. There were five lead changes the rest of the half, with Oklahoma City leading 58-57 at the break.Phoenix scored the first six points of the second half to lead 63-55 and was up 82-77 after Warren’s 3-pointer, but Raymond Felton’s steal and layup cut it to 82-79. The Suns led 84-81 entering the fourth.“We can be pleased with the three quarters that we played and how we played, how we competed,” Phoenix coach Igor Kokoskov said, “but unfortunately it’s a 48-minute game.”TIP-INSThunder: Terrance Ferguson left the game due to stomach illness in the first quarter. Alex Abrines missed his second straight game due to stomach illness. … Oklahoma City has not lost three in a row since starting the season 0-4. … Thunder have beaten Phoenix six straight times. … George had started all 33 games this season. … Schroder made 3 of 12 shots in the first three quarters, 5 of 6 in the fourth. … Oklahoma City moved into second in the Western Conference, a half-game behind Denver.Suns: The Suns opened a season-long, seven-game home stand after a 3-2 road trip. … Booker missed his first six shots and was 1-for-7 shooting in the first quarter but with six assists. … Phoenix had won more games in the last seven than it had in the previous 28. … Kelly Oubre Jr. was 2 of 8 shooting, 0 of 4 on 3s, for four points in his home debut for the Suns.UP NEXTThunder: At Dallas on Sunday. Lou Williams’ 36 sends Clippers past Lakers in first clash of year Westbrook scored 40 points, 15 in the game’s final 6 ½ minutes, Schroder scored 14 of his 20 points in the fourth quarter and Oklahoma City snapped a two-game skid despite the absence of Paul George, who missed his first game of the season due to a right quad contusion. Abdel Nader scored a career-high 18 for the Thunder.When the game was on the line, Thunder coach Billy Donovan said, “We defended really well, we rebounded really well and we took care of the basketball and were able to score points.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSUrgent reply from Philippine ‍football chiefDevin Booker had 25 points and 10 assists for the Suns, who had a three-point lead after three quarters but were outscored 37-18 in the fourth.“We lean on defense all season,” Westbrook said, “and it’s important that we constantly keep leaning on that to win games.” Sports Related Videospowered by AdSparcRead Nextcenter_img BREAKING: Corrections officer shot dead in front of Bilibid View comments Don’t miss out on the latest news and information. Hotel management clarifies SEAG footballers’ kikiam breakfast issue SEA Games: Biñan football stadium stands out in preparedness, completion Private companies step in to help SEA Games hosting LOOK: Joyce Pring goes public with engagement to Juancho Triviño PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Oklahoma City Thunder guard Russell Westbrook (0) gets fouled by Phoenix Suns forward Kelly Oubre Jr in the first half during an NBA basketball game, Friday, Dec. 28, 2018, in Phoenix. (AP Photo/Rick Scuteri)PHOENIX — For three quarters on Friday night, the improving Phoenix Suns gave Oklahoma City everything it could handle.Russell Westbrook and Dennis Schroder took over from there, and the Thunder rolled to a 118-102 victory.ADVERTISEMENTlast_img read more

How to Generate Click-to-Tweet Links for Your Content [Quick Tip]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 21, 2013 2:00:00 PM, updated February 01 2017 Twitter Marketing Topics:center_img For what it’s worth, I am by no means suggesting you use four Twitter CTAs in your content. Just trying to show the different options available for hyperlinking with our free icons set.Example Use Cases of Click-to-Tweet CTAsWe’ve found these click-to-tweet CTAs to be incredibly helpful in our marketing. Here are some example use cases to help inspire your own usage:1) Tweet CTAs in Blog PostsIf you’re sharing quotes, stats, or even jokes in a blog post, including a click-to-tweet CTA can help the sharability of the post. This can lead to increased traffic to your content. Here are some examples from Unbounce and HubSpot blog posts:2) Tweet CTAs in EmailsOne of our email marketers recently tested this click-to-tweet concept in emails by calling them “lazy tweets.” After including a click-to-tweet button in the email, we saw a significant spike in tweets about the offer the email was promoting.3) Tweet CTAs in EbooksIf you’re putting together an ebook, whitepaper, or pretty much any PDF, you should optimize them with tweet CTAs. Here’s an example button from an Impact Branding ebook and example hashtag from a HubSpot guide. (If you’d like to learn how to hyperlink for Facebook and LinkedIn, read our blog post here).Now, wasn’t that simple?Where do you think you could best utilize click-to-tweet CTAs in your inbound marketing campaign? Share your thoughts with us below! Want your loyal readers, website visitors, and/or employees to easily share your content through their Twitter channels? You’ve come to the right place.Creating a tweetable link is far easier than learning custom code that you have to embed into your content. It’s as simple as having the right free tools and resources at your disposal.Not sure what we’re talking about? Here’s a text example:HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. [Source: @HubSpot] (Click to Tweet!)As you can see, clicking the call-to-action to “click to tweet” automatically populates a tweet you can publish through your own Twitter account.This post will show you how to craft a click-to-tweet CTA in either text or button form. Shall we?How to Craft a Text Click-to-Tweet CTA1) Navigate to Click to TweetFirst, you’ll need to head over to clicktotweet.com, an awesome tool we use constantly at HubSpot.2) Craft TweetNext, begin typing the copy of your tweet. Something to remember: When you paste a link into a tweet on Twitter or most third-party Twitter tools, Twitter automatically counts your link as 23 characters — even if there are more than 23 characters in your tweet.Click to Tweet does not have such functionality. So, you’ll need to shorten your link ahead of time using bitly or HubSpot before pasting it into the Click to Tweet share box.3) Hyperlink TextOnce your copy is all set, click the “Generate Link” button to create a custom link. Then, copy the generated link from the “Here’s your URL” field and hyperlink the text you want shared.For example, if you found this article helpful, just click here to share it! (See what I did there? ;-)How to Craft a Button Click-to-Tweet CTA1) Create Custom ButtonFirst, you’ll need a social media image and/or button to link to. If you don’t have time to design or create one, have no fear! We have an array of pre-built social media icons in our collection of 135 free icons you can download and use in your ebooks, blog posts, and other content.2) Craft TweetAs per the instructions above, go to clicktotweet.com and craft your tweet.3) Hyperlink ButtonClick the “Generate Link” button to create a custom link and copy the generated link from the “Here’s your URL” field. Instead of hyperlinking text, though, insert your social media icon into your blog post, ebook, or website, and simply hyperlink it with the link generated from Click to Tweet.Here’s my last chance to get you to tweet out this post … I mean, see some examples of how this looks once all is said and done:last_img read more

30-Day Blog Challenge Tip #12: Use Visuals

first_imgYou’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Tell us a little about yourself below to gain access today: Free Blog Post Templates Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates Originally published May 6, 2019 7:30:00 PM, updated October 25 2019 Free Templates: Topics:center_img 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] How to Write a Blog Postlast_img read more