How to Generate Click-to-Tweet Links for Your Content [Quick Tip]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Oct 21, 2013 2:00:00 PM, updated February 01 2017 Twitter Marketing Topics:center_img For what it’s worth, I am by no means suggesting you use four Twitter CTAs in your content. Just trying to show the different options available for hyperlinking with our free icons set.Example Use Cases of Click-to-Tweet CTAsWe’ve found these click-to-tweet CTAs to be incredibly helpful in our marketing. Here are some example use cases to help inspire your own usage:1) Tweet CTAs in Blog PostsIf you’re sharing quotes, stats, or even jokes in a blog post, including a click-to-tweet CTA can help the sharability of the post. This can lead to increased traffic to your content. Here are some examples from Unbounce and HubSpot blog posts:2) Tweet CTAs in EmailsOne of our email marketers recently tested this click-to-tweet concept in emails by calling them “lazy tweets.” After including a click-to-tweet button in the email, we saw a significant spike in tweets about the offer the email was promoting.3) Tweet CTAs in EbooksIf you’re putting together an ebook, whitepaper, or pretty much any PDF, you should optimize them with tweet CTAs. Here’s an example button from an Impact Branding ebook and example hashtag from a HubSpot guide. (If you’d like to learn how to hyperlink for Facebook and LinkedIn, read our blog post here).Now, wasn’t that simple?Where do you think you could best utilize click-to-tweet CTAs in your inbound marketing campaign? Share your thoughts with us below! Want your loyal readers, website visitors, and/or employees to easily share your content through their Twitter channels? You’ve come to the right place.Creating a tweetable link is far easier than learning custom code that you have to embed into your content. It’s as simple as having the right free tools and resources at your disposal.Not sure what we’re talking about? Here’s a text example:HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. [Source: @HubSpot] (Click to Tweet!)As you can see, clicking the call-to-action to “click to tweet” automatically populates a tweet you can publish through your own Twitter account.This post will show you how to craft a click-to-tweet CTA in either text or button form. Shall we?How to Craft a Text Click-to-Tweet CTA1) Navigate to Click to TweetFirst, you’ll need to head over to clicktotweet.com, an awesome tool we use constantly at HubSpot.2) Craft TweetNext, begin typing the copy of your tweet. Something to remember: When you paste a link into a tweet on Twitter or most third-party Twitter tools, Twitter automatically counts your link as 23 characters — even if there are more than 23 characters in your tweet.Click to Tweet does not have such functionality. So, you’ll need to shorten your link ahead of time using bitly or HubSpot before pasting it into the Click to Tweet share box.3) Hyperlink TextOnce your copy is all set, click the “Generate Link” button to create a custom link. Then, copy the generated link from the “Here’s your URL” field and hyperlink the text you want shared.For example, if you found this article helpful, just click here to share it! (See what I did there? ;-)How to Craft a Button Click-to-Tweet CTA1) Create Custom ButtonFirst, you’ll need a social media image and/or button to link to. If you don’t have time to design or create one, have no fear! We have an array of pre-built social media icons in our collection of 135 free icons you can download and use in your ebooks, blog posts, and other content.2) Craft TweetAs per the instructions above, go to clicktotweet.com and craft your tweet.3) Hyperlink ButtonClick the “Generate Link” button to create a custom link and copy the generated link from the “Here’s your URL” field. Instead of hyperlinking text, though, insert your social media icon into your blog post, ebook, or website, and simply hyperlink it with the link generated from Click to Tweet.Here’s my last chance to get you to tweet out this post … I mean, see some examples of how this looks once all is said and done:last_img read more

30-Day Blog Challenge Tip #12: Use Visuals

first_imgYou’ve probably heard how paramount blogging is to the success of your marketing. But it’s important that you learn how to start a blog and write blog posts for it so that each article supports your business.Without a blog, your SEO can tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads.So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can’t consistently blog?Maybe because, unless you’re one of the few people who actually like writing, business blogging kind of stinks. You have to find words, string them together into sentences … ugh, where do you even start?Download 6 Free Blog Post Templates NowWell my friend, the time for excuses is over.What Is a Blog?A blog is literally short for “web log.” Blogs began in the early 1990s as an online journal for individuals to publish thoughts and stories on their own website. Bloggers then share their blog posts with other internet users. Blog posts used to be much more personal to the writer or group of writers than they are today.Today, people and organizations of all walks of life manage blogs to share analyses, instruction, criticisms, and other observations of an industry in which they are a rising expert.After you read this post, there will be absolutely no reason you can’t blog every single day — and do it quickly. Not only am I about to provide you with a simple blog post formula to follow, but I’m also going to give you free templates for creating five different types of blog posts:The How-To PostThe List-Based PostThe Curated Collection PostThe SlideShare Presentation PostThe Newsjacking PostWith all this blogging how-to, literally anyone can blog as long as they truly know the subject matter they’re writing about. And since you’re an expert in your industry, there’s no longer any reason you can’t sit down every day and hammer out an excellent blog post.Want to learn how to apply blogging and other forms of content marketing to your business? Check out HubSpot Academy’s free content marketing training resource page. Tell us a little about yourself below to gain access today: Free Blog Post Templates Hi 👋 What’s your name?First NameLast NameHi null, what’s your email address?Email AddressAnd your phone number?Phone NumberWhat is your company’s name and website?CompanyWebsiteHow many employees work there?1Does your company provide any of the following services?Web DesignOnline MarketingSEO/SEMAdvertising Agency ServicesYesNoGet Your Free Templates Originally published May 6, 2019 7:30:00 PM, updated October 25 2019 Free Templates: Topics:center_img 1. List-Based PostExample: 10 Fresh Ways to Get Better Results From Your Blog PostsList-based posts are sometimes called “listicles,” a mix of the words “list” and “article.” These are articles that deliver information in the form of a list. A listicle uses subheaders to break down the blog post into individual pieces, helping readers skim and digest your content more easily. According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.As you can see in the example from our blog, above, listicles can offer various tips and methods for solving a problem.2. Thought Leadership PostExample: What I Wish I Had Known Before Writing My First BookThought leadership blog posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers. These pieces — which can be written in the first person, like the post by Joanna Penn, shown above — help you build trust with your audience so people take your blog seriously as you continue to write for it.3. Curated Collection PostExample: 8 Examples of Evolution in ActionCurated collections are a special type of listicle blog post (the first blog post example, described above). But rather than sharing tips or methods of doing something, this type of blog post shares a list of real examples that all have something in common, in order to prove a larger point. In the example post above, Listverse shares eight real examples of evolution in action among eight different animals — starting with the peppered moth.4. Slideshare PresentationExample: The HubSpot Culture CodeSlideshare is a presentation tool owned by the social network, LinkedIn, that helps publishers package a lot of information into easily shareable slides. Think of it like a PowerPoint, but for the web. With this in mind, Slideshare blog posts help you promote your Slideshare so that it can generate a steady stream of visitors.Unlike blogs, Slideshare decks don’t often rank well on search engines, so they need a platform for getting their message out there to the people who are looking for it. By embedding and summarizing your Slideshare on a blog post, you can share a great deal of information and give it a chance to rank on Google at the same time.Need some Slideshare ideas? In the example above, we turned our company’s “Culture Code” into a Slideshare presentation that anyone can look through and take lessons from, and promoted it through a blog post.5. Newsjacking PostExample: Ivy Goes Mobile With New App for Designers”Newsjacking” is a nickname for “hijacking” your blog to break important news related to your industry. Therefore, the newsjack post is a type of article whose sole purpose is to garner consumers’ attention and, while offering them timeless professional advice, also prove your blog to be a trusted resource for learning about the big things that happen in your industry.The newsjack example above was published by Houzz, a home decor merchant and interior design resource, about a new mobile app that launched just for interior designers. Houzz didn’t launch the app, but the news of its launching is no less important to Houzz’s audience.6. Infographic PostExample: The Key Benefits of Studying Online [Infographic]The infographic post serves a similar purpose as the Slideshare post — the fourth example, explained above — in that it conveys information for which plain blog copy might not be the best format. For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content. It also helps readers remember the information long after they leave your website.7. How-to PostExample: How to Write a Blog Post: A Step-by-Step GuideFor our last example, you need not look any further than the blog post you’re reading right now! How-to guides like this one help solve a problem for your readers. They’re like a cookbook for your industry, walking your audience through a project step by step to improve their literacy on the subject. The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.Ready to blog? Don’t forget to download your six free blog post templates right here. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 2. Create your blog domain.Next, you’ll need a place to host this and every other blog post you write. This requires choosing a content management system (CMS) and a website domain hosting service.Sign Up With a Content Management SystemA CMS helps you create a website domain where you’ll actually publish your blog. The CMS platforms available for you to sign up for can manage domains, where you create your own website; and subdomains, where you create a webpage that connects with an existing website.HubSpot customers host their website content through HubSpot’s content management system. Another popular option is a self-hosted WordPress website on WP Engine. Whether they create a domain or a subdomain to start their blog, they’ll need to choose a web domain hosting service after choosing their CMS.This is true for every blogger seeking to start their own blog on their own website.Register a Domain or Subdomain With a Website HostYour own blog domain will look like this: www.yourblog.com. The name between the two periods is up to you, as long as this domain name doesn’t yet exist on the internet.Want to create a subdomain for your blog? If you already own a cooking business at www.yourcompany.com, you might create a blog that looks like this: blog.yourcompany.com. In other words, your blog’s subdomain will live in its own section of yourcompany.com.Some CMSs offer subdomains as a free service, where your blog lives on the CMS, rather than your business’s website. For example, it might look like “yourblog.contentmanagementsystem.com.” However, in order to create a subdomain that belongs to a company website, you’ll need to register this subdomain with a website host.Most website hosting services charge very little to host an original domain — in fact, website costs can be as inexpensive as $3 per month. Here are five popular web hosting services to choose from:GoDaddyHostGatorDreamHostBluehostiPage3. Customize your blog’s theme.Once you have your blog domain set up, customize the appearance of your blog to reflect the theme of the content you plan on creating.Are you writing about sustainability and the environment? Green might be a color to keep in mind when designing the look and feel of your blog, as green is often associated with sustainability.If you already manage a website, and are writing your first blog post for that website, it’s important that your blog is consistent with this existing website, both in appearance and subject matter. Two things to include right away are:Logo. This can be your name or your business’s logo, either one helping to remind your readers who or what is publishing this content. How heavily you want to brand this blog, in relation to your main brand, is up to you.”About” page. You might already have an “About” blurb describing yourself or your business. Your blog’s “About” section is an extension of this higher-level statement. Think of it as your blog’s mission statement, which serves to support your company’s goals.4. Identify your first blog post’s topic.Before you even write anything, you need to pick a topic for your blog post. The topic can be pretty general to start with. For example, if you’re a plumber, you might start out thinking you want to write about leaky faucets.Then, as you do your research, you can expand the topic to discuss how to fix a leaky faucet based on the various causes of a faucet leak.You might not want to jump right into a “how-to” article for your first blog post, though, and that’s okay. Perhaps you’d like to write about modern types of faucet setups, or tell one particular success story you had rescuing a faucet before it flooded someone’s house.If a plumber’s first how-to article is about how to fix a leaky faucet, for example, here are four other types of sample blog post ideas a plumber might start with, based on the five free blog templates we’ve offered to you:List-based Post: 5 ways to fix a leaky faucetCurated Collection Post: 10 faucet and sink brands you should look into todaySlideShare Presentation: 5 types of faucets that should replace your old one (with pictures)News post: New study shows X% of people don’t replace their faucet on timeFind more examples of blog posts at the end of this step-by-step guide.If you’re having trouble coming up with topic ideas, check out this blog post from my colleague Ginny Soskey. In this post, Soskey walks through a helpful process for turning one idea into many. Similar to the “leaky faucet” examples above, she suggests that you “iterate off old topics to come up with unique and compelling new topics.” This can be done by:Changing the topic scopeAdjusting the time frameChoosing a new audienceTaking a positive/negative approachIntroducing a new format5. Come up with a working title.Then you might come up with a few different working titles — in other words, iterations or different ways of approaching that topic to help you focus your writing. For example, you might decide to narrow your topic to “Tools for Fixing Leaky Faucets” or “Common Causes of Leaky Faucets.” A working title is specific and will guide your post so you can start writing.Let’s take a real post as an example: “How to Choose a Solid Topic for Your Next Blog Post.” Appropriate, right? The topic, in this case, was probably simply “blogging.” Then the working title may have been something like, “The Process for Selecting a Blog Post Topic.” And the final title ended up being “How to Choose a Solid Topic for Your Next Blog Post.”See that evolution from topic, to working title, to final title? Even though the working title may not end up being the final title (more on that in a moment), it still provides enough information so you can focus your blog post on something more specific than a generic, overwhelming topic.6. Write an intro (and make it captivating).We’ve written more specifically about writing captivating introductions in the post, “How to Write an Introduction,” but let’s review, shall we?First, grab the reader’s attention. If you lose the reader in the first few paragraphs — or even sentences — of the introduction, they will stop reading even before they’ve given your post a fair shake. You can do this in a number of ways: tell a story or a joke, be empathetic, or grip the reader with an interesting fact or statistic.Then describe the purpose of the post and explain how it will address a problem the reader may be having. This will give the reader a reason to keep reading and give them a connection to how it will help them improve their work/lives. Here’s an example of a post that we think does a good job of attracting a reader’s attention right away:7. Organize your content in an outline.Sometimes, blog posts can have an overwhelming amount of information — for the reader and the writer. The trick is to organize the info so readers are not intimidated by the length or amount of content. The organization can take multiple forms — sections, lists, tips, whatever’s most appropriate. But it must be organized!Let’s take a look at the post, “How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy.” There is a lot of content in this post, so we broke it into a few different sections using the following headers: How to Setup Your Snapchat Account, Snaps vs. Stories: What’s the Difference?, and How to Use Snapchat for Business. These sections are then separated into sub-sections that to go into more detail and also make the content easier to read.To complete this step, all you really need to do is outline your post. That way, before you start writing, you know which points you want to cover, and the best order in which to do it. To make things even easier, you can also download and use our free blog post templates, which are pre-organized for five of the most common blog post types. Just fill in the blanks!8. Write your blog post!The next step — but not the last — is actually writing the content. We couldn’t forget about that, of course.Now that you have your outline/template, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know, and if necessary, do additional research to gather more information, examples, and data to back up your points, providing proper attribution when incorporating external sources. Need help finding accurate and compelling data to use in your post? Check out this roundup of sources — from Pew Research to Google Trends.If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be really challenging for a lot of folks. Luckily, there are a ton of tools you can lean on to help you improve your writing. Here are a few to get you started:Power Thesaurus: Stuck on a word? Power Thesaurus is a crowdsourced tool that provides users with a ton of alternative word choices from a community of writers.ZenPen: If you’re having trouble staying focused, check out this distraction-free writing tool. ZenPen creates a minimalist “writing zone” that’s designed to help you get words down without having to fuss with formatting right away.Cliché Finder: Feeling like your writing might be coming off a little cheesy? Identify instances where you can be more specific using this handy cliché tool.For a complete list of tools for improving your writing skills, check out this post. And if you’re looking for more direction, the following resources are chock-full of valuable writing advice:The Marketer’s Pocket Guide to Writing Well [Free Ebook]How to Write Compelling Copy: 7 Tips for Writing Content That ConvertsHow to Write With Clarity: 9 Tips for Simplifying Your MessageThe Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to AnyoneYour Blog Posts Are Boring: 9 Tips for Making Your Writing More InterestingThe Beginner’s Guide to Starting a Successful Blog in 20199. Edit/proofread your post, and fix your formatting.You’re not quite done yet, but you’re close! The editing process is an important part of blogging — don’t overlook it. Ask a grammar-conscious co-worker to copy, edit, and proofread your post, and consider enlisting the help of The Ultimate Editing Checklist (or try using a free grammar checker, like the one developed by Grammarly). And if you’re looking to brush up on your own self-editing skills, turn to these helpful posts for some tips and tricks to get you started:Confessions of a HubSpot Editor: 11 Editing Tips From the TrenchesHow to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process10 Simple Edits That’ll Instantly Improve Any Piece of WritingWhen you’re ready to check your formatting, keep the following advice in mind …Featured ImageMake sure you choose a visually appealing and relevant image for your post. As social networks treat content with images more prominently, visuals are now more responsible than ever for the success of your blog content in social media. In fact, it’s been shown that content with relevant images receives 94% more views than content without relevant images.For help selecting an image for your post, read “How to Select the Perfect Image for Your Next Blog Post” — and pay close attention to the section about copyright law.Visual AppearanceNo one likes an ugly blog post. And it’s not just pictures that make a post visually appealing — it’s the formatting and organization of the post, too.In a properly formatted and visually appealing blog post, you’ll notice that header and sub-headers are used to break up large blocks of text — and those headers are styled consistently. Here’s an example of what that looks like:Also, screenshots should always have a similar, defined border (see screenshot above for example) so they don’t appear as if they’re floating in space. And that style should stay consistent from post to post.Maintaining this consistency makes your content (and your brand) look more professional, and makes it easier on the eyes.Topics/TagsTags are specific, public-facing keywords that describe a post. They also allow readers to browse for more content in the same category on your blog. Refrain from adding a laundry list of tags to each post. Instead, put some thought into a tagging strategy. Think of tags as “topics” or “categories,” and choose 10-20 tags that represent all the main topics you want to cover on your blog. Then stick to those.10. Insert a call-to-action (CTA) at the end.At the end of every blog post, you should have a CTA that indicates what you want the reader to do next — subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, you think about the CTA being beneficial for the marketer. Your visitors read your blog post, they click on the CTA, and eventually you generate a lead. But the CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading.In the blog post, “What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration,” for instance, readers are given actionable ideas for creating valuable Instagram content. At the end of the post is a CTA referring readers to download a comprehensive guide on how to use Instagram for business:See how that’s a win-win for everyone? Readers who want to learn more have the opportunity to do so, and the business receives a lead they can nurture … who may even become a customer! Learn more about how to choose the right CTA for every blog post in this article. And check out this collection of clever CTAs to inspire your own efforts.11. Optimize for on-page SEO.After you finish writing, go back and optimize your post for search.Don’t obsess over how many keywords to include. If there are opportunities to incorporate keywords you’re targeting, and it won’t impact reader experience, do it. If you can make your URL shorter and more keyword-friendly, go for it. But don’t cram keywords or shoot for some arbitrary keyword density — Google’s smarter than that!Here’s a little reminder of what you can and should look for:Meta DescriptionMeta descriptions are the descriptions below the post’s page title on Google’s search results pages. They provide searchers with a short summary of the post before clicking into it. They are ideally between 150-160 characters and start with a verb, such as “Learn,” “Read,” or “Discover.” While meta descriptions no longer factor into Google’s keyword ranking algorithm, they do give searchers a snapshot of what they will get by reading the post and can help improve your clickthrough rate from search.Page Title and HeadersMost blogging software uses your post title as your page title, which is the most important on-page SEO element at your disposal. But if you’ve followed our formula so far, you should already have a working title that will naturally include keywords/phrases your target audience is interested in. Don’t over-complicate your title by trying to fit keywords where they don’t naturally belong. That said, if there are clear opportunities to add keywords you’re targeting to your post title and headers, feel free to take them. Also, try to keep your headlines short — ideally, under 65 characters — so they don’t get truncated in search engine results.Anchor TextAnchor text is the word or words that link to another page — either on your website or on another website. Carefully select which keywords you want to link to other pages on your site, because search engines take that into consideration when ranking your page for certain keywords.It’s also important to consider which pages you link to. Consider linking to pages that you want to rank well for that keyword. You could end up getting it to rank on Google’s first page of results instead of its second page, and that ain’t small potatoes.Mobile OptimizationWith mobile devices now accounting for nearly 2 out of every 3 minutes spent online, having a website that is responsive or designed for mobile has become more and more critical. In addition to making sure your website’s visitors (including your blog’s visitors) have the best experience possible, optimizing for mobile will score your website some SEO points.Back in 2015, Google made a change to its algorithm that now penalizes sites that aren’t mobile optimized. This month (May 2016), Google rolled out their second version of the mobile-friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites. To make sure your site is getting the maximum SEO benefit possible, check out this free guide: How to Make a Mobile-Friendly Website: SEO Tips for a Post-“Mobilegeddon” World.12. Pick a catchy title.Last but not least, it’s time to spruce up that working title of yours. Luckily, we have a simple formula for writing catchy titles that will grab the attention of your reader. Here’s what to consider:Start with your working title.As you start to edit your title, keep in mind that it’s important to keep the title accurate and clear.Then, work on making your title sexy — whether it’s through strong language, alliteration, or another literary tactic.If you can, optimize for SEO by sneaking some keywords in there (only if it’s natural, though!).Finally, see if you can shorten it at all. No one likes a long, overwhelming title — and remember, Google prefers 65 characters or fewer before it truncates it on its search engine results pages.If you’ve mastered the steps above, learn about some way to take your blog posts to the next level in this post. Want some real examples of blog posts? See what your first blog post can look like, below, based on the topic you choose and the audience you’re targeting.Blog Post ExamplesList-Based PostThought Leadership PostCurated Collection PostSlideshare PresentationNewsjacking PostInfographic PostHow-to Post How to Write a Blog Post1. Understand your audience.Before you start to write your first blog post, have a clear understanding of your target audience. What do they want to know about? What will resonate with them? This is where creating your buyer personas comes in handy. Consider what you know about your buyer personas and their interests while you’re coming up with a topic for your blog post.For instance, if your readers are millennials looking to start their own business, you probably don’t need to provide them with information about getting started in social media — most of them already have that down. You might, however, want to give them information about how to adjust their approach to social media from a more casual, personal one to a more business-savvy, networking-focused approach. That kind of tweak is what separates you from blogging about generic stuff to the stuff your audience really wants (and needs) to hear.Don’t have buyer personas in place for your business? Here are a few resources to help you get started:Create Buyer Personas for Your Business [Free Template]Blog Post: How to Create Detailed Buyer Personas for Your BusinessMakeMyPersona.com [Free Tool] How to Write a Blog Postlast_img read more

Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space

first_img Social Media Marketing Yesterday, Klout took a big step into the content discovery space with the launch of #NewKlout. Previously, the company was all about scoring your influence on social media and partnering you up with brands to reward those with high scores. Now, Klout wants to help you raise your influence score by surfacing interesting content for you to share.According to Klout’s announcement, this interesting content is tailored to what “will strike a chord with your unique set of friends, fans, and followers.” Then, Klout lets you share that interesting content through their platform, which you can measure by seeing your Klout score go up and down. On my first run-in with the new platform, I’ll admit: I wasn’t immediately blown away. Despite having topics that are mostly relevant to my interests (social media, blogging, marketing, Facebook, and public relations), my feed was littered with content from one PR-focused publication:Removing “public relations” from my topics, though, helped improve the relevancy of the results. Scrolling through, I found stories from sites I typically like reading. There were also visual indicators of trending stories, which could help me prioritize what to read and share. It’s been about a day since #NewKlout launched, and my suggested stories haven’t changed too much, so we’ll see if the algorithm updates more quickly in the future. That’s pretty much it on the actual product update side, folks. What’s interesting about #NewKlout isn’t necessarily the features themselves — it’s the overall trend of social networks getting into the content discovery space. #NewKlout, Paper, and LinkedIn Pulse: Social Networks Getting Into Content DiscoveryWith Facebook’s recent launch of Paper and LinkedIn’s acquisition of Pulse, there’s a really hot trend of social networks trying to solve the content discovery problem on the internet. Since there is now more content online than ever before, and more people are spending their time on social media, each network wants to make sure people are spending their time with them.The way to do that? Distill the signals from the noise and provide relevant content to their users. More relevant content means more time people will spend on their platform, which means they’ll have greater opportunities to surface ads to those people. It makes sense why Klout would want to start surfacing content to its users — everyone else is doing it.Basically, I think we can all agree that Klout wasn’t too sticky before — you found out your score and then left. Now, with more content to discover and share, Klout could have a fighting chance in the social network battle for content discovery dominance. Maybe Klout’s algorithm could help surface more relevant content than the other networks. Only time will tell.What do you think of the new Klout? Would you use it to discover new content? Leave your thoughts with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Feb 7, 2014 2:00:00 PM, updated February 01 2017last_img read more

10 Quick Tips for Generating Leads From Twitter

first_imgStarting slow can be the smartest way to develop your @twitter lead gen programs #twitter25— Rebecca Ferrell (@rferrell01) June 26, 2014 If you use an image, don’t put it right after your lead gen link – your link won’t stand out #Twitter25— Caitlin Shanly (@CaitShanly) June 26, 2014 2) Treat lead-gen tweets differently. Topics: 3) Keep hashtags to a minimum in lead-gen tweets. Awesome tweets for lead gen: Short, clear CTA, one link, and interesting copy. Do NOT use hashtags, mentions, multiple links. #Twitter25— Kelvin (KC) Claveria (@kcclaveria) June 26, 2014 Look at engagement rates, clicks, cost per engagement to measure success of tweets #Twitter25— Caitlin Shanly (@CaitShanly) June 26, 2014 Twitter isn’t just for getting followers, retweets, and replies — it’s also a valuable marketing channel for generating qualified leads. But when you’re trying to generate leads on Twitter, your tweets have to be a little different than normal. With a few tweaks, your tweets can be transformed into lead generation machines — you just have to know what those little tweaks are.Recently, Twitter’s Anne Mercogliano and HubSpot’s Kipp Bodnar teamed up to share their top tips for generating leads on Twitter in just 25 minutes a day. (You can click here to access the recording now.) In case you missed it or don’t have time to watch the recording, below are the top ten tips they recommended for getting leads from Twitter.1) Allocate time each day to your Twitter tasks. Want to share these tips? Here’s a ready-made tweet:Click to tweet: 10 Quick Tips for Getting Leads from Twitter – http://bit.ly/1qRsdrI by @DianaUrban at @HubSpot #TwitterTip #twitter25 5) Space out the link and image in lead-gen tweets. You don’t have to be on twitter #24hours a day to be successful. Find your “hot spot” times and determine your largest reach #twitter25— Chris (@live_tweetin) June 26, 2014 Originally published Jun 30, 2014 10:00:00 AM, updated July 28 2017 7) When creating Twitter ads, segment your audience. Target your audience on Twitter with content relevant to: – Keywords they’re using – Interests – Geography – Gender #twitter25— Diana Urban (@DianaUrban) June 26, 2014 8) Measure the performance of each lead-gen tweet. It’s good to have a balance of organic & paid tweets. Evaluate your goals. Use paid to supplement your organic reach. #Twitter25— HubSpot (@HubSpot) June 26, 2014 Hashtags are great for accessing conversations surrounding a specific topic, but may distract someone from clicking on a link. #Twitter25— HubSpot (@HubSpot) June 26, 2014 #socialmedia | Lead gen tweets do not have to be boring! Spice up your tweet copy with adjectives, questions, and variety. #Twitter25— TriCelerate (@TriCelerate) June 26, 2014 Don’t forget #inboundmarketing and following up with your leads! This will LEAD to huge success! #twitter25— Joel Szymanski (@wildtrek) June 26, 2014 10) Follow up with the leads you generate quickly. 9) Don’t burn through cash too quickly. 4) Don’t assume that lead-gen tweets need to be boring. 6) Supplement your organic reach with paid tweets. Twitter Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Space, Place & Design: How One Agency Transformed the Modern Event Experience

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 26, 2015 6:00:00 AM, updated February 01 2017 Emotion in Marketing This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.Are our digital lives blocking our ability to experience physical things? Can technology make us less or more human?Maybe these aren’t the right questions. Instead, perhaps we should be asking: How can we architect experiences where technology fosters connections?That’s the challenge San Francisco-based Stimulant and its band of creative technologists have taken on. Darren David, who has a background in development, design, and project management, founded the San Fransico-based shop in 2008 while he was “running” from developing another Flash website. And he wanted to work for and lead a company that solved interesting problems. This was right after the introduction of the iPhone, and there were very few — if any — firms navigating how modern technology could be used from a brand perspective.When David’s team first began doing digital installations for branded events, there was a barrier. People has been taught not to touch screens, so they were hesitant. But they were “touch curious,” as David said.Fast-forward a few years. Now, most people, and even young children, will touch anything with a flat surface that they think might react. The advancements in technology coupled with brand and consumer desire for interesting digital experiences has propelled Stimulant to the forefront of the creative technology field, creating what they call “smart spaces.”The Intersection of Design, Art, and MarketingStimulant had worked with Microsoft on the first version of what is now Surface during its founding year. A few years later, that relationship culminated in the Cube, a four-foot-by-four-foot interactive art installation that appeared at the Decibel Festival in 2014.Sitting on top of a two-foot tall base, the Cube is a square structure made from projection material that houses five computers and four Kinect devices. These four Kinect devices are connected to one another so they can communicate.It works like this: You stand on one side of the cube and your avatar appears on the screen. As you move, the avatar moves as well, with pixels and squares exploding across the screen. When another person approaches the other side of the Cube, both of your avatars connect through a digital ribbon. Suddenly, your movements to the music are connected with the other person’s, and the connection causes a collision of colors and animations.“We really like using technology to get people to interact with each other so that the technology is not coming between them,” David said. “It’s actually facilitating them interacting.”Stimulant has developed a 3D virtual life simulation, where conference attendees could create virtual bioluminescent life forms that interacted with creatures made by other attendees. It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow.The team uses technology to tell a story, to enhance an experience, and/or to give people a different perspective. But what makes their projects so interesting is that they do this through the intersection of physical and virtual worlds. It tests our knowledge of the boundary between the two; how one influences the other.Stimulant’s staff members come from varied backgrounds: engineering, architecture, art, design, and development. But the concepts and execution of its projects are looked at through the lens of spatially literate design, a concept that defines their approach creating brand experiences.What is Spatially Literate Design?When you’re designing an online experience, you can count on a few factors. You know the dimensions. There are conventions used in design that people recognize. They know how to click on a button to get to the next page. They know where to look for a contact form. It’s also a place where the user is typically in control.This is flipped on its head when a person enters a branded environment.“When you’re online, everybody is the same height,” David said. With a physical experience, “You are now at the whim of the environment which you’ve entered. That has a huge impact on how we present information, how we let somebody know that something is interactive, how we reward their curiosity, and let them know that they’re being successful.”3D virtual life simulation at CES for Intel.This is why spatially literate design and its concepts are so important for brands creating experiences. So, what does this tongue-twisting term actually mean?At its core, it is similar to how we think about contextual marketing: Spacial literate design is delivering the right message in right solution in the right place at the right time for the right people. You have to understand not only the physical space but also why someone would interact with something in that physical space. What were they doing beforehand? What will they do afterwards? How does the design adapt to the environment it is in?The place where we interact matters just as much as the designed interactions.Why the Physical Still MattersBrands are slashing their traditional budgets and choosing instead to invest in social platforms and innovations.You can listen to your favorite music artists’ songs on Spotify, watch their videos on YouTube, and even follow them on Twitter. But that will never compare to the experience of seeing the person on stage or being a part of a swaying crowd or feeling the hum of vibrations. It’s in the latter situations when people let their guard down.“Immersion takes place when the audience forgets that it’s an audience at all,” Frank Rose wrote in a recent article in Strategy+Business. “Immersion blurs the lines — between story and marketing, storyteller and audience, illusion and reality. That gives it enormous impact.”Branded physical experiences are also interesting in that there is so much room for experimentation.“People have very clear expectations as to what watching a commercial is like, what seeing a billboard is like or seeing an ad,” said Nathan Moody, Stimulant’s design director. “When you start integrating technology into branded experiences and physical places, it’s incredibly powerful because that is possibly the last frontier where consumer expectations are really not set in stone.”The act of adding a technology element or attraction to a branded experience wakes people up. It causes them to look at something other than their smartphone. And if you can get the person’s attention, you’ve won the first battle. The next battle is securing their emotions.How Experiences Influence EmotionsTall ceilings make us more creative. Round objects make us feel safe. Our surroundings — objects, colors, textures, lighting, smell, and even the height of the room — influence our mood, behaviors, and attitudes.And it’s our attitudes that holds the key to a brand’s survival and growth. The most difficult factor to change is the one connected to our emotions.“Beliefs are those attributes we believe a brand possesses, attitudes are how we ourselves feel about the brand,” wrote Robert Heath in Seducing the Subconscious. “The distinction is very important, because although beliefs can influence attitudes, they cannot influence behavior; only attitudes are able to do that.”Attitudes are why we buy what we buy. Beliefs like “whole wheat is healthier than white bread” are based on either fact or fiction — or a little bit of both.Influencing attitudes is a much larger challenge; one that can’t be taken on from the confines of a web browser or with a 140-character message. But that doesn’t mean we need to go back in time. Technology can be used to change attitudes.Brands can do this by bridging the divide between physical and the virtual world.6 Lessons for Designing an ExperienceWe are now used to moving fast. Campaign launches are more iterative. In a fast-moving world, we tend to favor quick executions over meticulously planned projects. A brand experience that fuses the digital and physical world takes time, experimentation, and a vision. 1) Tell an immersive story.The first lesson in designing an experience is to tell a story. But storytelling in the event world with a technology element requires two perspectives.First, you have to consider the creator’s story. What feelings does the brand want to evoke in the viewer? What information does the viewer need? How does this piece of technology add value? How can the brand be the creator and supporter of the story without overpowering it?The second concern is the user’s narrative. How do they travel through the space? What interests them, surprises them, delights them? What can they learn from this journey?“It’s rare when those two story lines intertwine,” said Moody. “It’s like two guitar strings being plucked at the same time. They could be in perfect harmony, or they are very atonal.”Exhibit for MOHAI’s Bezos Center for InnovationThis requires brands to think beyond what their story is. They have to figure out how they can interweave their story with the story of the viewer seamlessly.2) Create an element of discovery.Experiential events work well when there is an element of learning involved. This doesn’t mean you have to quiz your attendees. You should approach it as if you were a museum curator. Some people will meander throughout the galleries, taking in the overall experiences. Others will want to wear the headphones and learn as much as they can about a work or art. They want to study and interact.The learning moments become the basis of stories; stories attendees tell to their friends and share on social media. “Part of the user narrative is building systems to let people feel like they’re discovering things on their own,” Moody said. “That’s where they remember brand impressions.”Discovery leads to surprise, delight, and the desire to tell other people what you discovered.3) Measure the results differently.In the digital world, we worry about metrics. We consider visit-to-lead, lead-to-customer, customer-to-repeat-customer conversion rates. We care about Likes, retweets, comments, and time spent on a given web page. There are a million metrics we could measure.When designing a brand experience, the metrics are a bit different. You can’t predict how long an experience will remain with someone. It’s difficult to know how deeply someone was affected. It’s hard to tie the emotions felt during an event to a purchase.Stimulant thinks of measurement differently: They consider the ROI of the event for the viewers. “The biggest gift anyone can give you as an interaction designer is their attention,” Moody said. “How do you reward that? Delivering the highest return on attention possible [for viewers] influences almost every decision we make.”When planning your next event, consider this approach. How can you gain an attendee’s attention and then reward them for their time? What can you do that will make it all worth it? What’s the ROI of the viewer?4) Consider the context.Designing the experience of an event requires you to think through a million different scenarios. There’s no perfect path to the event location. And even when someone arrives, there are other people that they share the space with. In addition, the emotional state of the person might influence their behavior and impression of the day.With spatially literate design, these considerations come into play. When considering a project, such as the Microsoft Cube, Stimulant’s team considers things as small as the material of the floor. Is it comfortable? Can someone stand in an area for 10 or 15 or 30 minutes without being drawn out of the experience because of discomfort?It’s not as easy as thinking about a one-to-one interaction. You need to consider, one-to-one, but also one-to-many, many-to-one, and many-to-many.5) Respect the difference between private and public.We act differently when we’re in a public setting. Some are more cautious; some like the spotlight; others simply like to watch what people do. Most people don’t like to fail in public.When there is technology involved, designers have to be aware of the difference. And this certainly applies to events involving technology. “People don’t like to be on display so a lot of what we have to do with this physical experiences is earn trust from a distance right off the bat,” David said.The technology has to invoke enough curiosity that people want to engage with it, but it needs to seem logical so that it earns the person’s respect.6) Don’t make technology a barrier.“People don’t pay to see technology,” David said. “They don’t go to a location because there’s technology. They go for the experience.”Don’t plan an event around a piece of technology. It might get you some buzz, but that’s not the point of planning an event. If that’s all you are after, film a YouTube video. “If we do our jobs right, we don’t want people actually focusing on the technology at all,” David said.People should feel the experience. An overwhelming focus on technology will only make them question it, and this will immediately pull the person out of the narrative you have constructed.A Change in AttitudeWhether you choose digital, the physical, or a combination of the two, create an experience that makes people feel something: wonder, curiosity, happiness, surprise, delight, and so on. By evoking emotions, you’ll build connections and alter attitudes — and that’s a story worth telling over and over again.last_img read more

What to Look at When Segmenting Your Audience for Sponsored Content

first_img Originally published Aug 6, 2015 7:00:00 AM, updated February 01 2017 Email Lists and Segmentation Topics: When running a sponsored content campaign, you need to create great content. What’s more important however, is making sure that content gets into the hands of the people who will find it most relevant.Quite literally, targeting capabilities pay. In fact, calls-to-action targeted to the user perform 42% better than calls to action that were generic.Creating Segments of ReadersPeople take actions on your site all the time. Reading articles, clicking links, sharing on social media. The first step to tracking these valuable actions, is by getting a user to give you a piece of information that allows you to tie all of these actions together—for example, an email address. After a reader gives you his or her email address during an initial conversion on a form, all of the information on them can be associated with one unified contact record, which you can then use to target your content offers.From these individual contact records, you can begin creating buckets (or lists) of people who meet specific sets of criteria. These lists can then be used to power segmented marketing, serving readers with content that’s most appropriate for them on your website and in your emails.This is all great in theory, but without the right forms, tracking system, and know-how, segmentation becomes a lot more difficult. So what tools and information should a publisher focus on when segmenting their audiences? Below are several suggestions to help you get started. What Device are They Coming From?Showing the right message to the right screen type has powerful results on reader engagement rate. However, this type of segmentation cannot (and should not) be done manually. Have a content management system in place that can detect device type and adapt your content so mobile and desktop readers automatically get the best viewing experience possible. For instance, use dynamic content in your emails to display shortened copy, or on your landing pages to show an abbreviated form.When is Their Subscription Renewal Date?By integrating your contact database with your fulfillment software, you can create lists of people who have subscription dates that are within a certain number of days from each other. For people who’s end-date is approaching, send emails with CTAs to drive renewals, for those who have just signed up, send out satisfaction or feedback surveys.What’s Their Job Title, Company Information or Industry?By including questions on your landing page forms that dig into job function or industry information, you can target readers with content that’s focused on what they actually do every day at work. This type of information can inform what type of wording you use in your emails, or help you pinpoint audiences that are most likely to buy—making them prime targets for emails with sponsored content from your advertisers.Did They Attend Any Events or Purchase a Digital Product?Again, having all your user data in once place allows you to create lists based of off people who have made purchases through your site before, and cross promote your other products to them. Not to mention, you can also delight these customers with follow-up content such as event summaries fir event attendees or additional content based on similar topics as previous editorial purchases.>> Learn how to unify your publising database hereWhat are They Doing on Your Site?Being able to see what pathways readers are taking on your site, and what specific pieces of content they’re clicking on tells you what topics they’re interested in. Once you have this knowledge, you can segment your audience by topic area to match them with similar content offers or email newsletters and increase click-throughs or time on site.Any of these criteria can, and should, be used to create list based personalization rules within your emails and on your website. As you can imagine, scaling personalized content is a tricky task. However, the strategies discussed above are a great place to start. You’re audience may contain 50,000 readers, but you want each email to feel like it’s only being sent to one. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn’t Know Existed

first_img Facebook Marketing If you haven’t seen @fenwaypark’s instagram photos of #BigAirFenway, they’re INSANE: https://t.co/YKhLgw9rTV pic.twitter.com/kvbX7QSTPQ— Lindsay Kolowich (@lkolo25) February 11, 2016 Originally published Feb 17, 2016 8:00:00 AM, updated February 01 2017 This feature is available for both desktop and mobile, and it only involves a few, simple steps. Read this blog post to learn how to create Twitter photo collages.18) See all the tweets you’ve Liked.On your own Twitter page, you can see all the tweets you’ve ever Liked. (Everyone else can see these tweets, too.) You can use this as a bookmarking tool, or as a place to look back on tweets you liked on a rainy day.Hidden Instagram FeaturesDownload our free guide to Instagram here to learn how to use Instagram for business and marketing. 19) Switch among several Instagram accounts without logging out.It took years for Instagram to add a feature where you can switch between separate accounts quickly and easily without having to manually log out and log back in. But — finally! — you can.To add an account: Tap the “Options” button (a gear icon on iPhone/iPad and three dots on Android), scroll down, and choose “Add account.” From here, you’ll be prompted to log in to that account.To switch among accounts: Once you have multiple accounts logged in on the app, you can switch between them by tapping your username at the top of the app. You can also add new accounts from this dropdown menu once you’ve added more than one.20) Get notifications when certain people post.If you never want to miss a post from your favorite people again, you’re in luck: Instagram lets you sign up for notifications every time specific users post a new photo.To turn on notifications for a specific user: Go to that user’s profile and open up one of their posts. Then, click the three dots in the bottom right-hand corner of the post, and choose “Turn on post notifications” from the menu that appears.(If you followed these instructions and still aren’t receiving notifications, double-check that you’ve allowed notifications from the Instagram app in your phone’s settings.)21) Reorder the filters, and hide the ones you don’t use.If you’re a regular Instagram user, you might have a few favorite filters you use all the time, and others you never use at all. To streamline the photo editing process, you can reorder the filters in your editing window and hide the ones you never use.To reorder or hide filters: Upload a photo and begin editing it, as you would when editing a new post. When you get to the filters page, scroll to the very far right of your filters options and click “Manage.”To reorder filters: Simply hold your finger down on the three grey lines on the far right of the filter you’d like to move, and drag it to reorder.To hide filters: Deselect any filters you’d like to hide by tapping on the white check mark to the right of the filter.When you’re done, exit the filter manager by tapping the “X” on the top right of your screen.22) Adjust your settings to approve tagged photos before they show up in your profile.When someone tags a photo or video of you on Instagram, it’ll automatically be added to your profile by default — unless you adjust your settings. If you’d rather approve tagged photos before they make it to your profile, you can change your settings so you manually select which tagged photos appear in your profile.To add tags manually: Go to your own profile and click the “Options” button (a gear icon on iPhone/iPad and three dots on Android). Select “Add Manually.”Once you choose to add photos to your profile manually, you’ll still be notified when someone tags you in a photo.To manually add a tagged photo to your profile: Tap on the photo you were tagged in, then tap your username and select “Show on My Profile.” (If you’d rather not, simply choose “Hide from My Profile” instead.)Read this blog post for a list of many more features and hacks on Instagram.Hidden Pinterest FeaturesDownload our free guide to Pinterest here to learn how to use Pinterest for business and marketing.23) Use trackable links that aren’t marked as spam.Pinterest tends to block shortened links, so if you’ve been adding tracking cookies to links and shortening them, then your pins are probably not linking anywhere. The good news is you don’t actually need to shorten your trackable links on Pinterest. Unlike social networks like Twitter, the link itself isn’t visible to users — it’s the pins themselves that are linked. So all you need to do is create that long trackable link, and you’re done. (Learn how here.)24) See who’s pinning from your site.Ever wondered which specific Pinterest users are pinning from your website? Here’s how: Copy and paste this link into your address bar: http://www.pinterest.com/source/yourwebsite.com/. Then, change “yourwebsite.com” to your website’s address and press Enter. (For example, to see who’s pinning from HubSpot’s blogs, we’d type in http://www.pinterest.com/source/blog.hubspot.com/.)What other hidden features do you know about? Share them with us in the comments.Editor’s Note: This post was originally published in January 2015 and has been updated for accuracy and comprehensiveness. Topics: Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement.For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users’ tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one’s my favorite.)Download the ultimate guide to LinkedIn here for more pro tips for using LinkedIn.There are so many cool things our favorite social networks can do that may have fallen through the cracks. To help you discover these hidden treasures, we rounded up 20 of the lesser-known features on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Check ’em out.Hidden Facebook Features Download our free Facebook guide here for tips on using Facebook for business.1) Publish a life event or milestone.Get a new job? A new pet? A new roommate? Now, there’s a way to tell the world about some of your major life updates by adding a Life Event to your timeline.To add a Life Event: All you have to do is go to your personal Facebook Page and click “Life Event” to the right of “Status” in the status update box.As you can see, these can get really specific. Once you click into a category, you can add details like a title, dates, people you were with, and photos. Like a normal status update or photo, you can choose to share it with friends, specific groups or people, or the world.For businesses, Facebook lets you add what they call Milestones, which can be anything: receiving a round of funding, reaching a certain number of employees … you name it.To add a Milestone: Simply choose “Offer, Event +” to the right of “Status” in the status update box.2) Save links for later.Ever seen articles in your News Feed you wished you could bookmark for later? Well, you can. Facebook recently added a feature that allows users to save links to articles, events, TV shows, music, and more to read later. All you have to do is click that little downward arrow on the top right-hand corner of the article in your Feed, then choose the “Save” option.To view the things you’ve saved, go to your home page and choose “Saved” in the left-hand column. (Or go straight to https://www.facebook.com/saved/.)3) “Unfollow” people or pages so you never see their posts.Do you have that one person — or couple of people — whose Facebook posts just drive you nuts? I have a few Facebook “friends” of my own whose daily gym selfies, love proclamations, and political rants make me roll my eyes.If you don’t want to commit to unfriending these people entirely, what you can do is unfollow them to hide their posts. FOREVER. (Er, at least until you reconnect with them later. We’ll get to how to do that in a second.) Better yet, they won’t know if you’ve chosen to unfollow them. There are two ways to unfollow a person, page, or group:a) To unfollow directly from the News Feed: Click  on the top right of their story, and select “Unfollow.”b) To unfollow from your News Feed preferences: Click  in the top-right corner of any Facebook page and select “News Feed Preferences.” In the window that appears, click “Unfollow people to hide their posts.”To reconnect with a person, page, or group that you unfollowed in the past: Click  in the top-right corner of any Facebook page and select “News Feed Preferences.” In the window that appears, click “Reconnect with people you unfollowed” and select whomever you’d like to reconnect with.4) Find targeted conversations.The search bar at the top of your Facebook Page isn’t just for searching for names. (Or Pages, groups, events, and apps.) Now, you can type in a few keywords to search for old News Feed posts, both on desktop and mobile. (Learn more about the Facebook Graph Search update here.)5) Poll people in a group or event.Although Facebook removed the polling feature from business Pages’ status updates, you can still poll users in groups and events. Choose the “Create Poll” tab inside the status update bar. Click “Add Poll Options” to enter multiple-choice options. Use this to ask your audience for feedback about event location or execution, content you’ve posted, and so on.6) Edit photos directly in the Facebook mobile app.If you’re looking for a quick photo fix on mobile, you can edit photos to some degree right in the Facebook app. Enhance the photo, apply a filter, add text or stickers, doodle, or crop/rotate the photo.To edit photos in the Facebook app: Once you’ve uploaded a photo, press the “Edit” button that appears in the bottom left-hand corner of the photo to bring up these options on the bottom of your screen.7) Reorder the sections on your business Page.Want the “Photos” section to be above “About” on your business Page? No problem — just hover your mouse over the section head of any one of your sections until a small pencil appears. Click the pencil and choose “Manage Sections.”From there, you can drag to reorder.Hidden LinkedIn FeaturesDownload our ultimate guide to LinkedIn here for more tips on using LinkedIn for networking, business, and marketing.8) Add hidden relationship notes.Like I said, this is my favorite little-known feature of LinkedIn. You can add relationship notes, reminders, and a note on how you met (and who introduced you) for any one of your connections. To get to this feature, click “Relationship” right under the person’s profile picture. No one else can access the information you put in there.9) Embed media files on your profile.Break up your text-heavy profile and showcase your work by adding media like images, documents, links, SlideShares, videos, and audio to your profile. To add these media files, log in to your account, go to the “Summary” section of your page, and click on the media icon to upload a file.Using Embedly, LinkedIn lets you embed content like full videos, images, and other media files from over 300 content providers.10) Save a job search (or ten).Searching for a job on LinkedIn usually takes more than one login session. You can search for a job by clicking the “Jobs” tab on LinkedIn. Once you’ve performed a search, you can save the search by clicking the “Save Search” link in the top right-hand corner of the page. You can save up to 10 job searches at a time.11) Create a Showcase Page.Showcase Pages are niche pages branched off of a main company page that allow that company to promote specific products or market to a specific buyer persona. Microsoft, for example, has showcase pages for Office, Dynamics, and other products:If your goal is to keep LinkedIn content relevant, personal, and interesting for specific buyer personas, Showcase Pages could be a great addition to your social media strategy. (If you want to learn more, here’s a beginner’s guide to Showcase Pages.)Hidden Twitter FeaturesDownload our free guide to Twitter here to learn how to grow your Twitter following.12) Find out who’s unfollowed you.Using http://who.unfollowed.me/, you can actually find out who’s unfollowed your Twitter account. This is especially useful for brands that are building their Twitter presence and experimenting with different approaches like voice, posting time, and so on. If you find a lot of important and relevant people are unfollowing you (such as influencers in your industry), then you know you need to change something in your Twitter strategy.13) Mute users to stop seeing their tweets without having to unfollow them.You just learned that you can figure out who’s unfollowed you. Knowing that, how do you remove certain users’ tweets from your Twitter feed without having to unfollow them? By “muting” their account. This can help your feed become more manageable without hurting anyone’s feelings.To “mute” someone’s account: Simply go to their Twitter profile and click the gear icon next to the “Following” button, and choose “Mute” from the dropdown menu.14) Analyze your tweets for free.Almost everyone with a Twitter account now has free access to data about their timeline activity and followers with Twitter Analytics. The dashboard gives you data on impressions, engagement, link clicks, retweets, favorites, and replies. You can even export this data into an Excel file. (Learn more about Twitter Analytics here.)15) Research and analyze a hashtag.Using a hashtag research tools like Hashtagify.me and Twazzup let you research Twitter hashtags and their relationships, including which top influencers are using it. You can even simply use Twitter’s search tool on Twitter.com to find the latest tweets and top tweets for a specific hashtag, as well as which of the people you follow are using it.To filter results when you search a certain hashtag, search the hashtag and then click “More options” on the results page. Here are the options you’ll see:You can read this blog post for more information on how hashtags work on Twitter and other social networks.Some social media managers use tools like these when choosing a hashtag for an upcoming event. For example, here at HubSpot, our social media manager was once choosing between #watchitwednesday and #webinarwednesday. She found through hashtag research that the top influencers for the hashtag #watchitwednesday were sports brands and members of the hip hop community — a very different audience than HubSpot’s. So she went with #webinarwednesday, which hadn’t been used in years and historically had a more business-oriented audience.16) Tag people in Twitter photos.Just like on Facebook, you can tag your photos on Twitter — and it doesn’t count against your 140 characters. Once you’ve uploaded a photo to your tweet, click “Who’s in this photo?” and tag up to 10 people.17) Create a Twitter photo collage.Choosing between two, three, or even four photos to tweet? Turns out you don’t really have to — you can include up to four individual photos in one tweet that automatically create a collage. Here’s an example of what it looks like with three photos: Don’t forget to share this post! 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How to Create an Engaging Snapchat Story: A Start-to-Finish Guide

first_imgShare the Snap to your Story by clicking the icon indicated below. This will share the photo or video with your Snapchat friends, or anyone if you made your account public. Teasing product launches to generate buzz and drive engagement using sneak peeks, like the folks over at Everlane (@everlane) did with their Story about denim:  There are more filters to choose from based on where you are located while Snapping. These are called Geofilters, and they provide another layer of individualization and connection with your local audience. To access this feature, you’ll need to adjust your setting first, as shown below.You can also pay to make a custom, on-demand Geofilter using your own design. This is a great way to engage your followers if you host an event.Source: SnapchatAdjust the duration of how long your Story plays using the stopwatch icon. The maximum length of an individual Snap is 10 seconds, however you can create multiple Snaps to add to your Story to achieve a longer effect. Topics: Add a doodle by tapping the pencil icon and using your finger to scribble on the screen. Add a filter by swiping left on your Snap. (Pro Tip: If you want to use two filters on a photo or video, hold one thumb down on the first filter, then continue swiping left until you decide on the perfect filter combo.) Add a caption by tapping on the image or video and typing into the gray bar. Providing a behind-the-scenes look into your organization’s culture and products to give your followers “insider” status. Here, the Taco Bell (@tacobell) team showed their followers a list of “menu hacks” so they could create their own unique, off-menu dishes: Send your Snap to Friends and share it on your Story by tapping the blue arrow. Originally published Aug 24, 2016 8:00:00 AM, updated June 26 2017 Save your Story to your phone’s photo album by clicking on the icon indicated below: With the average attention span dipping to just 8.25 seconds — as short as that of a goldfish– today’s marketers are tasked with creating content that’s engaging enough to appeal to distracted consumers.With that in mind, Snapchat — a real-time messaging and multimedia app — has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand’s social media presence.This is largely due to the fact that Snapchat content is inherently time-bound: Snapchat Stories disappear after just 24 hours. This constraint helps command the immediate attention of an audience, while forcing brands to master the art of succinct, interesting content.Download our free Snapchat guide to learn how to use it for your business. And while many brands are hitting the nail on the head in this space, it’s not easy. That’s why we put together this guide to dive into the nitty-gritty of how to create an effective Snapchat Story — and why it’s a feature you should be leveraging. Getting out of the office and enlisting colleagues and partners traveling on behalf of your brand to share Stories from unique locations for an added “cool” factor. For example, Marriott Hotels (@MarriottHotels) filmed a team member traveling to different boutiques in Atlanta:Performing mini-interviews with colleagues or visitors to get a look at the faces and personalities behind the brand, as Teen Vogue (@teenvogue) demonstrates in their Story’s Q&A: Discard your story by pressing the “X” icon in the top left.Add emojis by pressing the post-it icon, then choosing a fun icon that fit your brand’s voice. Creating how-to videos showing followers how to use products to drive engagement. In their Snapchat Story, Bustle (@bustledotcom) shared a step-by-step guide to an at-home beauty solution and used emojis and doodles to provide specific instructions: When you publish a Snapchat Story, it lives on your profile for 24 hours, during which viewers can check it out as many times as they would like. Most brands and individuals publish multiple images/videos in a string that can serve as the narrative of their Story, live-sharing, or simply a fun collage.Source: SnapchatYou can also publish your Snapchat Story on a Live Story, a compilation of Snaps and Stories submitted by users at different events worldwide. If you’re near a location or event that is being featured on a Live Story by Snapchat, you have the option to select “My Story” and “Live Story” when selecting the blue arrow to share your Snap. If your Story is selected for the Live Story, anyone will be able to view your photo or video, and more people will be exposed to your brand.Source: SnapchatAfter You Share1) Save your Story.Snapchat recently introduced Memories, where you can save Snaps and Stories to your account to prevent them from disappearing after 24 hours. From Memories, you can share new Stories, edit and view past ones, and re-share past Stories on your profile (for example, to commemorate events).Source: Snapchat2) Track your results.Breton notes in her article that one of Snapchat’s weaknesses is its analytics: The only data you can pull refer to views (), replies, and screenshots () — and those numbers are only available within the 24-hour timeframe of you publishing a Story.To view your own Story and to pull these numbers:Swipe left on the Camera screen to reach the Stories screen.Tap the circular thumbnail of your Story, or the three gray dots on the right-hand side.Tap each individual Snap to view the number of views and screenshots.By tracking these numbers for each Story, and viewing how they evolve over time, you can glean a rough idea of how your Snapchat influence and following is growing.Breton suggests analyzing clickthrough rate to determine how many people are viewing every image or video that you share in your Story through to the end. Are some viewing the first Snap or two, but not the entire series? Analyzing these numbers will help you decide which types of content perform best, and how many Snaps you should be publishing in your Stories to best connect with your audience.4 Tips for Creating Great Snapchat StoriesContent creators and community managers, rejoice: With only 10 seconds available per Snap, your Story won’t require the production lift that’s typical of blog posts, ebooks, or social media campaigns on other networks.Take advantage of the extra time Snapchat allots you to strategize how to make your Stories as strong and engaging as possible. Here are a few suggestions to get you headed on the right path:1) Experiment with the format. Breton suggests taking advantage of the ease of Snap Story production by experimenting with how different types of Stories perform when you first start sharing. Test how your followers engage with:Videos vs. photosSelfies vs. shooting other subjectsBackground sound vs. no sound2) Change up the theme. Be sure to show your followers different things each time you publish a Story to keep them wondering what’s next. Ideas for creative Snap Stories from brands include:Spotlighting events that you’re hosting or attending to give your followers a look into the innovative ideas your brand is creating or promoting. Here’s an example from the social media team at Marie Claire (@MarieClaireMag) taking a tour of NFL Headquarters: 3) Have fun with stickers, filters, and doodles. Don’t forget the editing features when you’re preparing to share your Story. Thrillist’s Dave Infante recommends using emojis as props to add an additional dynamic layer to your Story, like this:Source: Snapchat4) Don’t say too long, but don’t leave without saying goodbye either.The time limit on each Snap in your Story is 10 seconds, but you can publish a series of Stories that work together to create an interesting narrative for your followers. That being said, don’t tell a story that requires too many Snaps. When a Story includes too many Snaps, it becomes hard to follow along with, so stick to the highlights. And don’t forget to sign off: Infante suggests a final, closing Snap at the end of your Story to make your conclusion very clear to your followers.Ready to Get Started?Now that you know how Stories work — and what goes into a great one, check out this post to brush up on what some of the best brands are doing on Snapchat. And if you want an even deeper dive into Snapchat strategy, download this free ebook.(P.S. – Keep up with HubSpot on Snapchat (@hubspotinc) to see what we’re saying, too.)What content do you like to share in your brand’s Snapchat Story? Share with us in the comments below. Snapchat Marketing What is a Snapchat Story?Before we get started, let’s review the differences between a Snap and a Story:Snap: A direct photo or video message from one Snapchat user to their Snapchat Friend (or several). Snaps disappear 1-10 seconds after they are first opened, and they can be customizedStory: A photo or video message Snapchat users can view for 24 hours and as many times as they choose within that timeframe. Brands share Stories to engage with a larger audience for a longer period of time.In this post, we’re going to specifically zoom in on what goes into creating a successful Snapchat Story, but you can refer to our Snapchat Marketing guide for a more comprehensive look at Snapchat strategy.How to Create a Snapchat StoryBefore You Share1) Experiment.My colleague, HubSpot Social Media Manager Marissa Breton, recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account.The most engaging Snapchat content is authentic to the voice and personality of a brand, so experimenting with what Stories your personal Snapchat friends engage with will be great preparation. To learn more about opening a personal or brand Snapchat account, check out Breton’s article on how to use Snapchat for business.2) Adjust your privacy settings.Additionally, you should change your Settings so Everyone can see your Stories, instead of just My Friends to promote greater visibility for your brand.You can navigate to your Settings by pressing the icon at the top of your Snapchat view, then by pressing the gear icon, then adjusting who can view your Story under “Who Can…”Creating a Snapchat Story1) Take a Snap.Snapchat opens to the camera view, so you can tap the icon to take a photo or press and hold it to record a video.You can add a lens if you are sharing a photo or video selfie by pressing down on your face until different lens options appear, such as the one pictured below:Source: Snapchat2) Customize your Snap.Now comes the fun part: Deciding how you want to make your Snap Story unique.Source: SnapchatOnce you take a Snap, you have a few options: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Highlighting “newsjacks” covering breaking news in your industry that your followers will be interested in, too. TrackMaven (@track.maven) publishes a weekly Story that covers marketing news, such as the one below:last_img read more

How to Present a Compelling Argument When You’re Not Naturally Persuasive

first_img Topics: Persuasion Has this happened to you before? You come up with a great idea for a new project, but when it comes to explaining to your colleagues why it deserves their attention, you just can’t seem to generate the necessary excitement or buy-in.Coming up with a good idea is only half the battle. If you ever want to see your ideas implemented, you need to back up your plan with a stellar argument. As you probably know, this is much easier said than done.Crafting a compelling argument can seem like an elusive art dominated by the naturally charismatic and extroverted, but it really comes down to a basic awareness and application of what Aristotle called the modes of persuasion.In the 4th Century BC, the Greek philosopher defined three fundamental types of persuasion techniques:Ethos refers to arguments grounded in the speaker’s credibility, e.g., You are more likely to believe the claim: “This new phone is innovative” if Steve Jobs said it versus if Charlie Sheen said it.Logos refers to arguments grounded in logic and reason, e.g., “This phone is innovative because it has a battery that was scientifically proven to last 500% longer than any other phone battery on the market.”Pathos refers to arguments that appeal to our emotions, e.g., “This was the last phone Steve Jobs created before his death.”To help you begin developing more engaging, sophisticated arguments, we’ve taken Aristotle’s modes of persuasion and explained how you can best leverage each one. Whether you’re pitching a new idea to a client or giving a presentation to your colleagues, these tips will help you take your case up a notch.Ethos Give yourself a credibility audit.Your reputation really does precede you.Before you even walk into the conference room, your audience will have preconceived notions about you, and about the presentation they’re about to receive. What do they currently know about you? What don’t they know? Is there anything about your reputation (or your agency’s reputation) that could potentially support your argument? Anything that could potentially hurt it?The degree to which preconceived notions will influence your actual argument depends heavily on the situation at hand, but it’s not a bad idea to think critically about the way you initially come across to your audience. You could present an otherwise flawless argument, but if there are any external credibility issues that aren’t addressed, you could be looking at an unswayed audience.Credibility issues aren’t always the massive, obvious problems you’d expect. When I say “credibility issue,” you probably think of something dramatic, like a history of pathological lying or ponzi scheming. More often than not, credibility issues come in the form of subtle inconsistencies. For example, if you’re trying to sell a client on a new SEO strategy, but your agency’s website isn’t ranking for a single keyword, then you may have a credibility issue on your hands.So what should you do if you discover a potential credibility issue? Don’t panic. You don’t need to directly address every potential controversy (your audience probably doesn’t want to hear about the time you accidentally threw a plastic cup in a paper-only recycle bin) — but you should address the ones that are relevant to your argument.Going back to my earlier example, you should explain why your agency isn’t focusing on SEO right now, but point to some examples of other businesses you’ve helped with SEO.It’s better to control the conversation around potentially touchy subjects than wait for someone in your audience to bring them up on their own. If that happens, you could be looking at an even bigger credibility issue: They might wonder if you were being willfully ingenuous before, and if you’re hiding anything else.LogosWhen it comes to supporting facts, focus on quality over quantity.More evidence equals a better argument, right? Not quite. While it can be tempting to put together a presentation with 15 statistic-heavy slides worth of supporting evidence, this isn’t likely to have a powerful impact on your audience. In fact, overwhelming them with an onslaught of facts and figures will probably make them tune out — even if your facts are all logically sound and supportive of your main premise.Just because a fact technically lends support to your claim doesn’t mean it will sway your audience. The best evidence needs to not only support your claim, but also have a connection to your audience.Say you’re pitching a digital ads project to a small business, and you mention that 25% of Fortune 500 companies have seen a direct sales increase from using full-page mobile ads. Yes, that statistic shows mobile ads can have an impact on sales, but it doesn’t connect back to your audience in a meaningful way. Small businesses and Fortune 500 companies don’t approach advertising from the same perspective, so this piece of evidence isn’t likely to make a compelling case to your audience.As a general rule, focus on finding a few relevant pieces of evidence to support your claim, rather than a slew of facts with loose ties to your main point. A small handful of strong facts are more likely to stick with your audience than many loose claims, so choose your supporting evidence selectively, always being mindful of the connection back to your audience. If you can’t draw a line back to your audience, toss that piece of evidence out of your argument. PathosFocus on the story, not just the logic.When sitting down to develop an argument, most people fall into the logic trap: They put the vast majority of their time and resources into making sure each of their main points is followed by a list of bullet points to back up their claims. When the presentation rolls around, their audience is uninspired, and the speaker is confused: “Why didn’t they love my logically-reasoned and perfectly valid arguments?”Your audience isn’t grading your presentation for logical validity. Don’t get me wrong, logic and structure are important to the foundation of an argument — but they can’t stand on their own. To craft a truly compelling argument that incites action from your audience, you need to inject a hefty dose of emotion and narrative. Good storytelling is what separates impactful arguments from mediocre ones.You might be thinking: “But I’m writing a budget proposal — how am I supposed to make an emotionally-appealing narrative out of that?”It’s actually a lot less complicated that you’d expect. Start by sketching out a simple emotional map of your presentation. How will your audience feel before the presentation even begins?Maybe you know morale has been low lately at your agency, and the team needs a reason to feel optimistic about the future. Maybe you know that your budget proposal presentation isn’t a hotly anticipated meeting, and you need to give your audience something to get excited (or even just mildly amused) about.Identifying the preexisting mood of your audience will help you figure out what emotions you’ll need to incite to keep their attention and pull them into your story. Once you’ve figured out how they’ll feel at the outset, determine how you want them to feel at the end. What emotions will make them more likely to support your argument? What story can you tell to lead them towards these emotional conclusions?For example, if you’re pitching a website redesign project and you know that the client doesn’t currently think it will make a difference to their marketing efforts, you’d want to incite excitement and optimism in your presentation.To do this, you could weave in a narrative that focuses on how the website redesign will lead towards a better future for the client’s business. It’s not about forcing a narrative onto your facts, it’s about finding the story that already exists and running with it. Know Your Audience and SettingSo how do you know when to appeal to ethos, pathos, or logos? The key is understanding your audience, and considering what form of appeal is most likely to resonate with them at that particular time and place.Don’t stress about including all three modes of persuasion in every presentation. Feel out your audience beforehand and determine which types of arguments are most likely to appeal to them in the given setting. For example, a budget meeting will definitely call for some strong logical appeals, but adding in an emotional appeal might beef up your claims and result in a more compelling claim. It’s all about striking the right balance of appeals for your particular audience and circumstances. Originally published Nov 1, 2016 5:00:00 AM, updated July 28 2017 Don’t forget to share this post!last_img read more

How to Use Instagram Insights

first_img Originally published Jan 26, 2018 8:00:00 AM, updated October 30 2019 It’s no secret that we love data.Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are.And when it comes to social media, our love for data doesn’t fade.That’s why we love analytics and insights. They help you measure the impact of your marketing efforts across different channels to see if there’s something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.Instagram Insights are no exception. Here are the analytics on this channel that marketers need to know and understand — and how to use them.New Data: Instagram Engagement in 2019 Instagram Marketing To view insights into a specific Instagram post, start by visiting your profile. Tap on the post you’d like to look into, then click “View Insights” below the image.You may have also promoted a certain post — if that’s the case, an arrow icon that looks like this will appear:For these posts, you can either view insights on the original version of the post, or specific ones from its promotion. For the latter, tap “Promotion.”Next, we’ll get into the more specific post insights you can explore.1. LikesThis one speaks for itself, and reflects the number of users who liked your post.2. CommentsAs with likes, this insight reflects the number of comments left on your post.3. SavesThe number of unique users or accounts who saved your post, or clicked the bookmark-like icon that appeared below it in their feeds.4. ActionsThese insights indicate the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.Source: Instagram5. DiscoveryAs the name might suggest, these insights indicate where your post was seen — or discovered — the most, including how many accounts weren’t already following you when they first saw the post.This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user’s home feed, a search, your profile, a location tag, or a hashtag.Source: InstagramDiscovery insights also include data on a post’s reach — which reflects the number of unique accounts that saw your postHow to Use Instagram Stories InsightsImpressionsReachTaps forwardTaps backRepliesSwipe awayExits Finally, Instagram users with a business profile are able to view insights into their ephemeral Stories. Instagram does not, however, offer such analytics for live videos.To view your Story insights, start by visiting your profile. Then, at the top, tap the icon of the bar chart, which will take you to your overall profile insights.Scroll down to the Stories section, and you’ll be able to see insights for older stories, as well as any that have not yet expired.Next, we’ll get into the more specific Story insights you can explore.1. ImpressionsThis insight represents how many times your Story was seen.When viewing these insights, keep in mind that you’re able to add multiple images or videos to your Story. When you do this, every piece of visual content in your Story is counted as a single photo or video in your post.Let’s say you add six photos to your Story. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression.The same goes for Story content that has been viewed by a single user more than once. Instagram still only counts that interaction as the entire Story having received one impression.2. ReachThis insight reflects the number of unique users that have seen your Story.3. Taps ForwardThis insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media.4. Taps BackThis insight reflects the number of time a user taps your Story photo or video to go back to the previous piece of media.5. RepliesThis insight reflects the number of times users send messages through the “Send Message” text box on your Story. How to Use Instagram Account InsightsImpressionsReachWebsite ClicksProfile ViewsFollowers How to Convert to a Business Profile on InstagramTo use Instagram Insights, you must first have a business profile. If you’re already using a personal account, you can switch to a business profile with a few steps:Make sure your Instagram profile is public. Private profiles cannot be used as business ones.Go to your profile and tap the gearshift wheel icon to visit your settings.Tap “Switch to Business Profile.”When prompted, select the Facebook Page you want to be associated with your Instagram profile. In order to have a Business Account, you must also have a Facebook Page for your brand — Instagram will give you the option to create a new one during this process if you don’t already have one.Review and change any contact information on the “Set Up Your Business Profile page,” then tap “Done.” To view insights into your overall Instagram account, start by visiting your profile. Then, at the top, click the icon of a bar chart, which will take you to your overall insights.From there, you’ll see some general information about people are engaging with your profile, like how many followers you gained or lost in the past week.Next, we’ll get into the more specific profile insights you can explore.1. ImpressionsThis insight represents how many times your ads appeared on users’ screens.2. ReachThis insight reflects the number of unique users that have seen any of your Instagram posts.3. Website ClicksThis insight reflects the number of times any links you’ve included in your business profile have been clicked.4. Profile VisitsThis insight reflects the number of times your profile has been viewed.5. FollowersThis insight reflects how many followers you’ve gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.How to Use Instagram Post InsightsLikesCommentsSavesActionsDiscovery Don’t forget to share this post! 6. Swipe awayThis insight reflects the number of times users swipe to skip to the next account’s Story — not to be mistaken for “tap forward,” which reflects users skipping ahead to your next piece of Story media.7. ExitsThis insight reflects the number of times a user leaves the Stories section entirely to return to the home feed. Topics:last_img read more

Jamaica to Host ECPA Energy Summit in 2019

first_img Extending appreciation to President of Chile, Michelle Bachelet and the Minister of Energy, Hon. Andres Rebelledo and his team, in partnership with the OAS, for guiding ECPA over the past two years, she noted that Chile has handed Jamaica the baton with a running start. She expressed confidence that Jamaica will also provide strong leadership. Ambassador to the United States and Permanent Representative to the Organization of American States (OAS), Her Excellency Audrey Marks, made the announcement as she addressed the opening plenary of the 3rd Ministerial Meeting of ECPA, at Viña del Mar, just outside Santiago, Chile, on September 7. Jamaica is to host the 5th Ministerial Meeting of the Energy and Climate Partnership of the Americas (ECPA), scheduled to be held in 2019. Story Highlights Jamaica is to host the 5th Ministerial Meeting of the Energy and Climate Partnership of the Americas (ECPA), scheduled to be held in 2019.Ambassador to the United States and Permanent Representative to the Organization of American States (OAS), Her Excellency Audrey Marks, made the announcement as she addressed the opening plenary of the 3rd Ministerial Meeting of ECPA, at Viña del Mar, just outside Santiago, Chile, on September 7.The Ambassador spoke of the continued commitment of the Government towards energy diversification and access, and reduced cost to the population.She said Jamaica looks forward to the next two years of leading the work of the ECPA in partnership with the team at the Development Secretariat of the OAS.“The region is rich in natural resources and we will seek to optimize this potential through various activities that will make the Americas a leader in the new energy paradigm,” the Ambassador said.Extending appreciation to President of Chile, Michelle Bachelet and the Minister of Energy, Hon. Andres Rebelledo and his team, in partnership with the OAS, for guiding ECPA over the past two years, she noted that Chile has handed Jamaica the baton with a running start. She expressed confidence that Jamaica will also provide strong leadership.“I am very heartened by the expressions of support from the partners of this initiative at the United States Department of Energy and Department of State as well as the Inter-American Development Bank (IDB) and World Bank delegations,” the Ambassador said.Also addressing the meeting were President Bachelet and the Secretary General of the OAS, Ambassador Luis Almagro.President Bachelet highlighted the necessity of energy access and her country’s commitment towards more sustainable energy, and supporting the guiding principles and Action Plan of the ECPA.During the opening ceremony, representatives from several countries made presentations in support of the seven pillars of the ECPA.The seven pillars include: promoting renewable energy; improving energy efficiency; making more efficient use of fossil fuels; creating energy infrastructure; reducing energy poverty; promoting regional energy integration; and developing energy research and innovation.Its Mission is to promote regional energy cooperation through different strategies and actions to achieve a cleaner, safer, efficient, modern and fair energy deployment, while the Vision is one of shared leadership in the implementation of energy initiatives and the exchange of experiences within the countries of the Americas, in support of energy development objectives.The ECPA is supported by a Technical Coordination Unit led by the Department of Sustainable Development of the OAS.last_img read more