6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?

first_imgI am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”The reality is if your company provides unique products or services, you should be blogging. (And if your company doesn’t, you should probably consider a career change.)Of course, the overall return on investment on a blog will vary from business to business. But there are 6 fundamental benefits to corporate blogging that should not be overlooked:1) Gain Visibility as a Thought Leader Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. You don’t have to refute one of Einstein’s theories to get respect. For example, a summary of recent trends in your industry, or a reaction to a recent news article can be extremely effective blog posts.2) Engage Customers in a Dialogue If you blog using a solid blogging engine, readers will have the option to comment on each article. Folks who comment on your blog may be sales leads, or they may just challenge or support your views. Either way, comments beget comments, and you will soon be at the center of an industry-relevant dialogue with customers and partners.3) Every Blog Article is an SEO Opportunity The much-discussed “long tail” of search refers to highly specialized, low-traffic search terms that represent a significant amount of total searches. Translation: lots and lots of people are searching online for lots and lots of random things. You can’t realistically optimize your site for every long tail search term, but you can certainly write blog posts targeting niche keyword phrases that are likely to draw highly qualified prospects. For example, blog a reaction to a speaker in your vertical at a local tech conference. You may not draw much natural search traffic, but there is a good chance your blog will rank well very soon for searches like “vertical + conference + speaker + city”, and those visitors may be highly interested in your reaction to the speech.4) Blogs Are Link Bait Very few websites or bloggers will link to the “products and services” page on a corporate website. People don’t link to corporate advertisements. On the other hand, a good blog article is an industry-specific insight or a thoughtful critique. Blog articles garner links because they are interesting, informative, and not overly corporate or sales-focused. The benefit to you is that more links means better search engine rankings and more site traffic, which translates into more sales leads.5) Humanize Your Brand Blogs offer an opportunity for a company to present its insightful, helpful, thoughtful side. Through a blog, prospects will get a sense of your company’s people, culture, and vision. Blogs are an opportunity to provide a less antiseptic view of your company that is more personal and less “corporate”. Blogs can humanize your brand.6) In Google, Fresher Content = Better Website Google will periodically crawl websites looking for new and updated content. In general, it is better to have Google crawl your site as often as possible. Sites that get crawled more often have more frequent updates and more authority. Blogging consistently ensures there will be fresh content on your site.Despite these reasons why companies should be blogging, the same 2 objections surface time and time again:1) I Don’t Have Time to Blog The truth is you don’t have time *not* to blog.  You probably already write blog articles, you just don’t call them that. Blogs are the new email newsletters. Most anything that could go in your newsletter can go in your blog. You can still send the content out via email, and readers can subscribe to your blog to get posts via email. Portions of white papers can also make excellent blog articles. But a blog is better than a newsletter or a white paper because readers can join the debate and be positioned to respond to other “calls to action” you may place adjacent to or within posts. In addition, readers will be able to navigate your blog to read older articles that would otherwise be in a deleted newsletter or white paper. Best of all, each blog article you post will provide lasting benefit because it is a web page that can be optimized, indexed, and drawing natural search traffic for you ad infinitum.In addition, quality blogging engines can support multiple authors, so more than one leader in your organization can post articles. This takes the pressure off any one individual.  And remember that a good blog post might just draw a parallel between two or three recent articles, or suggest an explanation for a puzzling industry phenomenon. A good article doesn’t have to be a PhD thesis.2) What if My Customers Actually Find Out What I’m Thinking?  Some professionals don’t like the idea of blogging because it means relinquishing control over some elements of the corporate brand. A blog is less formal than a press release or an official marketing message, and the comments left by readers cannot be predicted. The point here is… too bad! In today’s world, consumers have access to thousands of opinions about your brand, and thousands of articles, commentaries, product reviews, etc. that will certainly impact the buying decision. The idea that you can control exactly how your brand will be perceived or keep consumers in the dark is outdated. The truth is your best option is to engage customers in an honest, open dialogue. Be confident that transparency is the best policy, and customers will reward your candor.In closing, get out there and blog! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 24, 2007 12:03:00 PM, updated February 01 2017 Topics: Business Blogginglast_img read more

Who Wants a Marketing Music Video? – Ke$ha Parody, “Clicks Talk!”

first_img Clients blowing up your phones Clicks Talk (Parody of And now the sales are lining up, you’re a content creator Tune in every Tuesday on our blog, or mvolpe ‘Cause when I start the preso I ain’t goin’ back Join fellow deadheads, HubSpot CEO, Brian Halligan and acclaimed author, David Meerman Scott for marketing takeaways from the Grateful Dead! ?  @ If you liked the subscribe to our YouTube page. Producer and Director: That’s right. I’mma type Download the on-demand webinar now. Vocals: , @ Na Na Now Inbound what’s it’s all about HubSpot TV’s I’m talkin’ excellent SEO Cold calling’s for clowns Cortenberg Desktoppin’! Rocking the SFDC COLD CALLING’S FOR CLOWNS! Karen Rubin and Mike Volpe.  , @ karenrubin through song Want more videos? Update status: “19th floor Clients all lookin’ impressed music video, check out this one! This video guest stars Got my degree (MIT) and my plan of attack Laptops , @ I’m just so good it’s like cheating!” repcor Blogging just like the pros Clicks Talk repcor So! What did you think? Do you have any music video masterpieces that you’d like to share? Put ‘em up CHORUS I’m talking ‘bout Tweeting in the morning on the way to the meeting HubSpot put your searches up ‘s “Tik Tock”) by Woody Tondorf So we set up landing pages and they’re already here Content rocks and your blogging don’t stop no! Ain’t got a cent in your bank cause your inbox is clear Originally published Jun 1, 2010 1:00:00 PM, updated July 04 2013 Do you ever want to inspire others to embrace the value of inbound marketing … And you’re tracking all your progress with our sweet Webinar: Marketing Lessons From The Grateful Dead Better than Kawasaki ‘Til we see the sunlight Ke$ha Lead generation success WoodyTondorf CHORUS: You Oughta Know Inbound Marketing @ Starring: Blowin’ up RSS feeds C to the M to the S @ Website Grader And cold calling’s for clowns Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Data: Free Stuff and Contests Work for Lead Generation

first_img Click here to register now .  that will teach you scientifically proven ways to get more leads.  Topics: Science of Lead Generation webinar I found that landing pages that included the word “free” did much better than those that did not. This post is a sneak-peak of data from the upcoming  Lead Generationcenter_img Next I analyzed pages that said the words “contest” or “winner” to explore whether or not contests work the same way free stuff does. First, I analyzed the difference in conversion rates between pages that mentioned the word “free” and those that did not. Originally published Oct 12, 2010 7:00:00 AM, updated October 20 2016 I found that, in fact, landing pages that referred to contests or winning tended to have higher conversion rates than pages that did not. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Giving away free stuff is a time-honored marketing tradition, but I wanted to explore its effects in online lead generation.last_img read more

Research: Content Beats Contact for Generating Leads

first_imgThis post is a sneak-peak of data from the upcoming  By contrast, I found that landing pages offering some sort of content tended to have higher conversion rates than those that did not. . Science of Lead Generation webinar I analyzed over 40,000 customer landing pages and first looked at the conversion rate of landing pages that used words indicating some sort of “contact” or sales type process compared to the conversion of pages that did not include those words. In lead generation efforts there are two major types of landing pages: contact pages and content offer pages. Don’t forget to register now for the free Science of Lead Generation webinar.  that will teach you scientifically proven ways to get more leads.  I then looked at the conversion rates of pages that used words that indicated some sort of content offer. I found that across the board, every type of “contact” or sales-driven landing page had lower conversion rates than other pages. Lead Generation Originally published Oct 7, 2010 2:00:00 PM, updated October 20 2016 Click here to register now Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Getting REAL Social Media Numbers & How to Host Successful Webinars w/ @DanZarrella [@InboundNow #21]

first_img The Social Media Marketing Book Dan Zarrella you should check out: Facebook marketing tips & tricks Create shareable takeaways. , Here are some important tips for planning, promoting, and hosting successful webinars: about Email Marketing Best Practices and Podcasting for Business w/ Chris S. Penn In this episode, we chat about: Don’t forget to share this post! feels Study what people with great presentations do. Tips for running successful webinars “If you’re a little mom and pop cupcake shop on the corner and the pizza shop across the street has a Page, you can go and comment on the pizza Page and say, ‘Hey, come over for dessert afterwards.'” The Wall Street Journal the Yelp app According to Dan, the most important metric to measure in marketing (social media or otherwise) is how much money it’s making you – not just leads, but actual customers. TweetWhen Business Blogging Best Practices & becoming a Trust Agent w/ Chris Brogan . The Facebook Marketing Book “If you’re measuring anything, that means you’re spending resources – be it time, be it money – into social media. If you’re spending money and time doing these things, , Becoming a social media scientist yourself, but talk “The most recent data that I’ve published is that 33% of all Facebook postings are done mobile.” “I think stuff like augmented reality is going to be really, really huge.” This would be things that blur the line between the web and the real world: location-based services, mobile apps, etc., like Facebook Marketing Using New Facebook Features “So as a social media scientist, I like to get beyond those unicorns and rainbows and look at the actual data about how people behave online, why they behave that way online, and how marketers can leverage those behaviors.” But if you’re using a profile right now, no worries. Facebook has an easy pathway to change from a profile to a Page. “I think one of the most key things a social media speaker HubSpot blog You can follow Dan on Twitter , which he wrote with his wife, Alison. He’s also The Boston Globe Create custom hold music. It’s no longer just desktop computers. It’s tablets, netbooks, laptops, mobile phones, etc. Brick and mortar businesses need to show up now by claiming their and Using LinkedIn for Business with Best Practices & Tips via Lewis Howes Facebook now has the ability for you to use Facebook as a Page vs. your profile. So you can ‘Like’ things as your Page, comment as your Page, etc. – instead of as your personal profile. ). “The most amazing thing about HubSpot, especially my experience here, is the support and the fuel and the push that the rest of the marketing team gives me. We have a huge email database. We have over 100,000 followers on Twitter. We have a giant blog. So to start off, we’re leveraging those things.” To “Stay away from talking that I’ve found is that self-reference is not contagious.” Guest post on other blogs. the first thing you need to measure is how much is it making you Inbound Marketing Justifying Social Media With Real Numbers About Real Money Being a Social Media Scientist “So once we get past 10,000 or 12,000 registrants, then I start tweeting about the fact that 10,000 people are signed up for this webinar. All of a sudden, if you’re not signed up, you’re like, ‘What the hell am I doing? I’m not signed up for this webinar.’ It turns into more of an event, and it becomes a thing where if you’re not there, you’re going to be missing out on what everybody’s talking about the next day or later that day.” . It looks at your last thousand or so tweets, and it finds the hours where you had the most retweets per tweet. It also finds the days where you had the most retweets per tweet. Consider paid advertising. Connecting Digital & Traditional Marketing Channels w/ Mitch Joel Dan is our internal social media scientist here. He is Write 140-characters-or-fewer snippets (with hashtags) that are easy for people to tweet and share – and ask them to share! of “Another thing that I think is huge in social media right now and is going to be more, is that the lines between online and offline are blurring.” , For the full recap and transcript head here: .” books If you’re doing marketing with Facebook, you should have a Page. If you have a Facebook profile, and you’re using it for marketing, Facebook can shut it down. If that’s not enough incentive to move to a Page, then all the analytics, ads, and insights Facebook offers for Pages should be. Topics: Tips for Successful Webinars , etc. If you’re on social media to build your reach or to market a product or service, stop talking about yourself. That type of content isn’t shareable. Connecting with your community & influencers online w/ Tamar Weinberg Google location page It used to be that what you did and who you talked to online didn’t affect your offline world. But now it does. You can go to dinner, snap a picture of your beer, tweet it, and the bartender sees it and offers you a taste of another beer. The free tool generated several thousand new email sign-ups. Celebrities tweeted about it. TweetWhen helped to create an event around the webinar. Pitch guest posts to popular blogs in a similar market as your webinar topic. Listening in on Social Media & the Concept of “The Social Telephone” w/ Jay Baer right” truths. Justifying Social Media With Real Numbers About Real Money With Dan Zarrella his blog ! , social media scientist, author, and speaker, joins us for another exciting episode of Inbound Now, HubSpot’s The New York Times “There are two different uses of Facebook, and you really need to understand that and go at marketing on Facebook with a Page, not a profile.” How to get more Twitter followers as How Small Companies are Evolving with New Technologies with Phil Simon Use social proof. You should be talking about your followers, fans, and readers. Talk about what you’ve done and how that can help others. How to Get More Twitter Followers While internet marketers don’t need to be programmers, they probably do need to know some HTML and CSS. You need to know what a soft bounce and a hard bounce is. Marketing is more technical than it was 10 years ago. Leveraging PPC and Remarketing for your Business with Joanna Lord is a free tool that was created to help promote Dan currently holds the HubSpot record for the most webinar attendees (in the neighborhood of 25,000 for Google Goggles Connect With Dan Online , getting active on Yelp, and being on Twitter and Facebook. the author “The Science of Timing” webinar Stop Marketing and Start Engaging your Market w/ Scott Stratten “I think social media, and the marketer in general, is getting much more technical.” , The Facebook Marketing Book and has a couple of Using new Facebook features Play around with sponsored tweets, Facebook events and ads, and blog or email list advertising. Poking the Box and Transforming your Marketing with Seth Godin and connect with him on Wired . He also writes for the Use more pictures than words. Foursquare The Future of Social Media , and Dan takes a more scientific approach to social media by basing his information on data instead of on fluffy, “what Whether it’s a big email list, lots of social media followers, or an active blog, utilize the resources you’ve already established. The Social Media Marketing Book . Past Episodes Don’t use the sleepy jazz music that automatically plays before the webinar. Create a track that will get people excited and pumped up. Facebook Marketing Best Practices with Mari Smith yourself,” says Dan. People read a blog or follow someone on Twitter because they like their unique perspective. People want to hear your take on what’s happening, but not what you’re doing. Social Media and Inbound Marketing Podcast from all of my data and has been mentioned in a variety of different media publications, such as @danzarrella TweetWhen The future of social media Justifying social media with real numbers about real money and the co-author of Originally published May 19, 2011 3:00:00 PM, updated July 03 2013 Subscribe to Inbound Now, Click Here Leverage what you already have. this webinarlast_img read more

Facebook Finally Introduces Embedded Posts: What You Need to Know

first_imgYesterday, Facebook launched a new feature that we’ve always wanted: the ability to embed Facebook posts on websites. Just like tweets, this new feature will allow you to embed all public statuses, photos, videos, and hashtags — and users will be able to interact directly with the embedded content. They can like and share the post, like or follow the post author, or view the author’s Timeline without leaving the page the post is embedded on.Unfortunately, it’s currently only rolled out to a handful of select whitelisted publications — folks like CNN, Mashable, and Bleacher Report are the only ones who can embed Facebook posts on their sites. But Facebook says that this update will be rolling out to all users soon.While we’re all anxiously waiting to get our websites approved (*fingers crossed*), we wanted to give you all the run-down of how this new feature works, plus a few ideas to jumpstart your marketing efforts once your site is whitelisted. Once Facebook Flips the Switch, Here’s How You Embed a Post: Embedding a Facebook post is just as simple as embedding a tweet, Vine, or Instagram post: Just copy a section of code and paste it into your HTML. Here’s how you do it:1) Find the Facebook post you’d like to embed. In the top right corner, click the grey arrow to pull down more options.2) Choose ‘Embed Post.’3) Copy the code that appears, and paste it on your site. … And that’s it. Simple, right? Now, the better question to answer is: How can you actually use this new feature in your marketing?How to Use Embedded Facebook Posts in Your MarketingThere are lots of ways you could use Embedded Facebook Posts … you’ve just got to get creative. Here are a few ideas for using this new feature that can help get your creative juices flowing:1) Recaps of Facebook ChatsRunning a Facebook chat on your Page that was particularly enlightening for your Fans? Chances are, your blog followers would love to be enlightened, too. Embed the post where you held the chat and pull out some of the main questions (and answers) for your blog visitors to read. And poof: an easy way to repurpose content that you know your buyer personas will love, not to mention show your social media fans some love.2) Newsjack ReferencesDid a company in your industry announce its latest news on Facebook? Grab the Facebook embed code from the launch post to use as a jumping off point for your newsjack. Keep in mind that this could get a little sticky for you if you’re trying to newsjack controversial crises (like the whole Amy’s Baking Company fiasco) where the Facebook posts get deleted — in that case, the posts you try to embed will show an error on your blog. Still, this could be a great way to include interactive content in most of your newsjacks.3) Contest WinnersIf you’re having users submit original content on Facebook to win a contest, you might want to announce the winners on your website or blog by embedding the posts. For example, we’re currently hosting an INBOUND 2013 Scholarship contest — users submit original content to potentially win a free ticket to the inbound marketing conference — and I would love to show off any winning entries from Facebook on the blog. With this new feature, I would dream no more!4) Best Practices and ExamplesWith this new feature, you can kiss messy Facebook post screenshots goodbye. Now, you can just embed interactive posts in your blog posts. Bonus: Your audience can get an indication of the success of the post as all the interaction metrics get pulled in, as well. In fact, The Huffington Post has already done this type of post — check out how they used the new Facebook embeds to explain the “21 Reasons To Love George Takei.”5) Interactive Press ReleasesWe’ve all heard that we need to make press releases more interactive and exciting for journalists. Why not use embedded Facebook Posts to announce your next product launch in place of a stodgy press release? (We know you’ve been dying to get rid of it anyway. 😉 ) Switching up our press release style paid off for us a few years ago when we acquired oneforty, so it might be something to consider for your next big announcement.How would you use embeddable Facebook Posts in your marketing? Let’s come up with some creative ideas in the comments!Image credits: Facebook Facebook Marketing Originally published Aug 1, 2013 8:00:00 AM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

PNG, JPEG, or GIF? How to Pick the Right File Extension [Infographic]

first_imgWhen you’re first starting to create visual content, one of the easiest things to overlook is the image file type. It’s easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type … you just breeze on past it. But picking the wrong file type can be more disastrous than you’d think.Download 195+ visual marketing design templates to use for social media posts, infographics, and more.  Certain types could make your final design look distorted and unattractive, thereby undoing all the meticulous work you put into creating the image. Beyond the aesthetics, some file types take up more memory than others. If you put those file types on your website, you could end up unknowingly slowing down your site’s speed (and we all know that that could have an impact on your SEO).To make sure you’re avoiding those mistakes, this infographic from WhoIsHostingThis.com will walk you through the best practices of choosing the right file types for your visual content. Read up on the whole process below. 557Save Presentations Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 6, 2015 6:00:00 AM, updated July 28 2017center_img 557Save Topics:last_img read more

How Ad Blocking Works: Everything You Need to Know

first_img Originally published Oct 1, 2015 6:00:00 AM, updated October 29 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack How do Ad Blockers Work?Ad blockers are applications (plugins or browser extensions) that remove or alter advertising content on a webpage. While a webpage is loading, the ad blocker looks at the site’s scripts and compares them against a list of sites and scripts it was built to block. If it finds any, it blocks them.Download Now: Free Ad Campaign Planning KitWhen Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. These ad blocking applications will let people easily block advertising, trackers, and other third-party scripts.The new feature isn’t a total shocker: Apple gave the go-ahead for iOS 9 app developers to build ad blocking extensions for Safari, its default browser app, back in June 2015. And ad blocking applications aren’t a new concept — they’ve actually been available for desktop and Android for a few years now.So why is everyone freaking out? Because this is the first time Apple is allowing them for its over 700 million iPhone users. Use of the mobile Safari app represents more than half of all mobile internet usage.There’s a fair amount of confusion around what ad blocking applications are, how they work on iPhones and iPads with iOS 9, how they affect websites, and what marketers like us should do about them. We know many of you are concerned, so we’re here to clear the air as much as we can. Let’s dig in together.What Are Ad Blockers?Ad blockers are applications (like plugins or browser extensions) that remove or alter advertising content on a webpage.Some of these applications replace that advertising content with something else. Others don’t replace it with anything, leaving holes or broken links on the page where the ads would’ve been.What do ad blockers block? The specific content that’s disallowed varies from app to app. Some of them are meant to eliminate all advertising on a webpage. Others specifically block things that could compromise a user’s privacy — which includes the tracking codes that provide marketers with information about visitors’ activities on the page (like how long a person spends looking at the page or which other pages they look at on the website).Right now, ad blockers target the more “annoying” types of ads like pop-ups and banner ads. According to HubSpot Product Manager Lars Osterberg, Google Adwords ads are often whitelisted by default by many popular ad blockers since they’re seen to be useful (and, in some cases, because they pay ad blockers to do so.)The Pros & Cons of Ad BlockingBlocking ads, tracking codes, and other third-party scripts benefits users by increasing page load times, improving battery life, and protecting privacy. Not to mention, you know, eliminating the annoyance of interruptive ads.At the same time, some argue they totally undermine the infrastructure of the web. After all, advertising is how a lot of free content on the internet is supported financially. When a product is free, you are the product. Your attention is what’s being bought and sold.That’s why there’s a lot of controversy surrounding Apple’s newfound support of these applications, and why the creator and developer of the popular ad blocking app Peace actually ended up pulling his app from the App Store.”Ad blockers come with an important asterisk: While they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit,” Arment wrote in a post to his personal blog.“Users are inadvertently putting their favorite websites out of business,” said Sean Blanchfield, a long-time online gaming engineer who worked on Call of Duty and Guitar Hero.Among those who ad blockers hurt are marketers — they could potentially lose a lot of analytical data from people using iOS 9. Many of the most popular tools marketers use to measure and analyze visitors’ activities on their websites — and improve user experiences — may be affected.Luckily, there are ways to create content on the web that aren’t affected by ad blockers. It’s just a matter of understanding what they are and how they might affect your website, and then prioritizing strategies that aren’t affected. How Do Ad Blockers Work?First, a person downloads and runs an ad blocking application, whether it’s a plugin or a browser extension or something else. Then, that person opens their browser and tells it to visit a website. While that webpage is loading, the ad blocking application they downloaded looks at the site and its scripts and compares them against a list of sites and scripts it was built to block. If it finds any, it blocks them.The ad blockers available to iOS 9 users work in much the same way, except for one difference: On iOS 9, the Safari browser app can process the list of what to block before the page even loads. The result? Much faster page load times iOS 9 users who’ve downloaded one of those content blockers.Check out how page load time is improved for a Bloomberg article, for example:Image Credit: TheNextWebFaster page load times, eliminating annoying ads, and more secure web browsing … the benefits for users are crystal clear.For marketers, not so much.How Ad Blocking Can Affect Your WebsiteWhile ad blockers have clear benefits for users, the tools widely used by marketers to measure and improve online experiences may be affected.(Keep in mind, by the way, that the iOS ad blocking applications only block ads for users browsing the web in the mobile Safari app. In-app ads won’t be blocked for mobile users — so anyone scrolling through their Facebook News Feed on the Facebook app will still see Facebook ads, for example.)It can mess with your analytics.Because many of the ad blockers available on iOS 9 block both advertisements and analytics scripts, marketers could have trouble collecting the data that gives us insights into our web visitors’ behavior.Any iOS 9 visitor to your site on the Safari app who has a script blocker installed will appear “invisible” in your analytics. So, let’s say 100 people came to my website, and 10% of those people were using the Safari app and had script blockers installed. My analytics would tell me that only 90 people visited my site, and those 10 people would be totally invisible to me.Your website could be totally functional for the end user, but you could still be losing out on critical marketing data like page views and traffic sources.It can mess with user experience.Some apps don’t let user experience of the hook, though. Remember when I said some ad blockers don’t replace blocked content with anything else? To a site visitor using one of those apps, your website might look like it’s straight up missing content or has broken links. Or it could look like you traveled back in time to 1994 with just inline text and images dropped on a page.For instance, the folks at KISSmetrics have reported missing calls-to-actions thanks to ad blockers. Below you can see what users see when they don’t have the ad blocker Adblock installed (left) versus when they do (right): Topics:center_img Image Credit: KISSmetricsSo, What’s a Marketer to Do?While most marketers have likely run into issues caused by ad blockers on desktop, we haven’t had to worry too much about this on mobile devices until now. But mobile users are more important now ever, thanks to online search on mobile devices surpassing desktop searches earlier this year.But alas … ad blocking technology isn’t going away. The reality is that marketers will need to learn to live in a world where desktop, Android, and now iOS users have access to ad blockers for some browser applications.Overall, this means we’ll need to reevaluate and be smarter about where we spend our marketing dollars. Here’s what we recommend.1) Evaluate how well your ads are actually working for your audience.If ads are part of your media mix, it’s time to sit down and dig in to how well they’re really working for your business. If you’re just throwing money at advertising and not being critical about whether it’s actually working, then an increase in ad blocker usage is only going to make it worse.First, ask yourself: Does your target audience use ad blockers? If you’re marketing to people who aren’t super tech-savvy, then there might only be a small chunk of your audience using ad blocking technology … and you may not need to worry as much. But if you’re marketing to a more tech-savvy crowd (like gamers, where all of this ad blocking technology originated) then you’ll have to worry more.Who tends to use ad blocking technology, you might be asking? While it’s too soon for there to be any significant studies on the demographic of people downloading ad blocking apps on iOS 9, Adobe and PageFair conducted a study on ad blocker usage in 2014 that gave us a better idea of the demographic of people who use ad blockers.For example, they found ad blocking is most popular with millennials: 41% of people between 18-29 years old say they use ad blocking software. They also found that men are 48% more likely than women to use ad blocking software when browsing the internet.Next, do some research to find out how your prospects and customers really feel about your ads. Do they like them and think they’re helpful, or do they totally hate them? If your audiences like the way you advertise, you might be on to something. If they hate them, well … you’ll need to restrategize.You can ask your customers using a survey. The big networks like Facebook, Twitter, Google, and LinkedIn also offer feedback loops that’ll give you an idea of whether people like your ads on those networks.For example, Facebook calls this metric “negative feedback,” which is “a rating based on the number of times your audience hit your ad or otherwise indicated a negative experience, such as choosing not to see ads from you.” If your negative feedback is high, it means people don’t want to see your ad.At the end of the day, make sure your ads are making money for your business. Watch your metrics closely, and if you’re seeing that ads aren’t affecting your bottom line — or, even worse, if you’re seeing a noticeable decline — then it’s definitely time to rethink your strategy.2) Focus on ad viewability.Real talk: Are your ads even being seen? Digital ad fraud has always been an issue for advertisers: Before the iOS 9 update, a study from ANA found that 11% of online display ads and 23% of video ads aren’t actually displayed to real people. Instead, they’re being seen by robots creating fake impressions and clicks.Now, we have to worry about ads being hidden or removed from our websites by ad blockers, which would render those views and impressions invisible altogether to our marketing analytics. This won’t just affect display and banner ads; it could also affect native ads for iOS 9 users using ad blockers who are browsing the internet on Safari.If you’re advertising on Google, the Google Display Network will help tell you how many of your ads are actually being viewed by people. They’re trying to set a new standard in the industry by only counting an impression if they’re confident it’s being seen by a real human.Marketers who use display advertising in their marketing strategy should take the same approach, says Marcus Andrews, product marketing manager at HubSpot. They should demand viewability, and be more critical and more focused on making sure their ads are being seen — and restrategizing and reprioritizing if they’re not. 3) Choose ad networks that have a more inbound approach to advertising.Google’s display network was engineered to measure true viewability for display advertisements — as in, only reporting the number of actual humans they believe views those ad.Facebook’s changes are also geared toward creating better experiences for its users. This includes their News Feed updates, which give users more and more control over which content they’re shown in the News Feed. It also includes Facebook’s approach to native advertising, which encourages marketers to advertise their content in a way that doesn’t feel like an advertisement.LinkedIn’s Sponsored Updates take a similar approach by letting users not only reach a broader audience than their followers, but also by promoting content that’s relevant, helpful, and interesting to that audience.(Remember: While some of the most popular iOS ad blocking applications can still block native advertisements in the Safari browser, they won’t be able to block them for mobile users who are viewing the in-app advertisements.)So put your money with ad networks like Google, Facebook, LinkedIn, and Twitter because they’re doing advertising the best right now. And if you want to advertise with publishers, here’s a directory of HubSpot-verified publishers that are some of the best and most trusted out there.4) Take a more inbound approach yourself.Being hooked on advertising has never been sustainable — but now, it can put marketers in an even more precarious spot. The rise of ad blocking on mobile is yet another reason for marketers to think: Should inbound marketing be a bigger part of my mix?Increase organic traffic to your website instead of relying on referral sources by building out your website’s blog and content. Every time you write a blog post, it’s one more indexed page on your website. Every new indexed page is one more opportunity for you to show up in search engines and drive organic traffic to your website. (Read this blog post for more tips on building out your company’s blog.)Now that Apple’s opened the doors for ad blockers for such a huge online audience, it’s more important than ever for marketers to be smart about where they invest their advertising resources. They want to avoid getting their ads blocked — and, you know, create better ad experiences for their site visitors. Advertising Best Practiceslast_img read more

How to Create a ‘To-Don’t’ List: A Productivity Trick for Focusing On What Really Matters [Infographic]

first_imgThis post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.When I got my first job, I was given one piece of advice over and over again: Say yes. Say yes to every opportunity that comes your way, raise your hand for side projects, and generally go above and beyond.Going above in your role is a great way to learn and grow. But sometimes, saying no is just as important. And while you’re probably already familiar with the to-do list, there’s another list out there that might be even more valuable.The to-don’t list, as its name suggests, itemizes all the things you won’t do throughout your day.Developed by Tom Peters, author of In Search of Excellence, this tool helps you focus on what’s actually important and serves as a conscious reminder of what’s not.So what does a to-don’t list actually look like? Use the guiding questions in the infographic below to create your own, and check out what Daniel Pink includes on his to-don’t list.Save SaveShare this Image On Your Site read more

21 of the Best Podcasts, Movies, Shows, Books & Apps to Keep You Entertained While Traveling

first_img Topics: Originally published Dec 22, 2015 8:00:00 AM, updated February 01 2017 Productivity Whether you’re driving across town, stuck on a layover, or settling down for an overnight train ride, you’re going to have some time to kill the next time you travel. If you’re anything like me, spending hours window shopping at the airport or scrolling aimlessly through your Facebook News Feed feels like a total waste of time.But there are much better ways to pass the time while traveling — which is why we’ve curated a list of our absolute favorite movies, TV shows, podcasts, books, and apps that our readers might also enjoy.Whether you have thirty minutes, two hours, or five hours to kill, we’ve included plenty of options.Pro Tip: If you’re into the podcasts on this list, the free app Stitcher lets you make playlists of all your favorite podcasts.Under 1 Hour1) NextDraft (Free App)NextDraft is hands down my favorite newsletter, which you can either get in your inbox every day or check on your own time via their free app. What is it? It’s ten quick summaries of the most fascinating news stories of the day, shared in a way that’s expertly written, witty, and always relevant. If this sounds interesting to you, download it now in preparation for your trip so you have plenty to catch up on.Image Credit: NextDraft2) Pocket (Free App)The great thing about reading articles while you travel is that you finally have time to read the whole thing (instead of just skimming the first few paragraphs), and then actually reflect on what you’ve just read. Pocket is a place for you to save all those articles you stumble on when you don’t have time to read them.It lets you save articles, videos, and images either from your browser or from over 1,500 apps like Twitter, Flipboard, Pulse, and Zite. While you’re traveling, you can open Pocket — no internet connection needed — and finally spend time reading through, digesting, and pondering all the cool stuff you’ve saved.3) Headspace (Free App)Headspace calls itself “a gym membership for your mind.” It’s an app that helps you learn how to meditate — which you can totally do inconspicuously on the train, bus, or airplane. All it takes to learn meditation and mindfulness is ten minutes on the app.4) Duolingo (Free App)Ever wanted to learn a new language, or just brush up on those French skills from high school? Duolingo is an awesome app that makes learning languages fun — and you can make progress in only a few minutes, if that’s all you have. Each lesson is short, painless, and legitimately enjoyable. Slate called it “the most productive means of procrastination I’ve ever discovered.”The languages available are Spanish, French, German, Italian, Portuguese, Dutch, Irish, Danish, Swedish, Russian, Polish, Esperanto, Turkish, Norwegian, and Ukrainian.You’ll need headphones to listen to pronunciation. And while speaking isn’t required, be warned that you may want to repeat words out loud to practice your pronunciation.Image Credit: Google Play5) This.cm (Website)Itching to get lost in a rabbit hole of great internet content? This.cm is a website that curates some of the best links on the internet. If you’re looking for entertaining, relevant stories, it’s a great place to spend some time. You’ll need internet connection to browse, though.6) Death, Sex & Money (Podcast)This is my colleague Ginny Soskey’s favorite podcast of all time — and it happens to be one of the best in the business. It’s hosted by Anna Sale and covers the big questions and hard voices that are often left out of polite conversation.Nicholas Quah of The Vulture wrote: “Anna Sale is the absolute best at exploring difficult, intimate, and harrowing topics — loss, loneliness, survival, being left behind, pain, secrets, sex (or lack thereof) — while maintaining a deep, deep sense of dignity for the people she interviews.”7) The Message (Podcast)Ever hear of Orson Welles’ radio drama “The War of the Worlds” from 1938 about an alien invasion of Earth? Here’s a fictional podcast that’s also about aliens, albeit with a much more modern take: It’s a fake pop-science series about cryptographers investigating mysterious transmissions. It was produced by General Electric, making it a great example of native advertising and branded content in podcasts.If you liked the Serial podcast and enjoy science-fiction, this one could be a great choice for your next trip. David Sims wrote for The Atlantic, “The Message is clearly inspired by the success of Serial, but it plays with the format in a creative way.” My colleague loved it so much, she started and finished the entire series during her drive home for Thanksgiving. If you want to break it into smaller chunks, each episode is between 10–20 minutes long.8) Freakonomics (Podcast)How do you win a Nobel Prize? Should kids pay back their parents for raising them? What are the tactics of competitive eating? The Freakonomics podcast will challenge your perspective on some common (and some not-so-common) issues, from gossip to violence to exercise — and all from an economic perspective.It’s the type of content that really makes you think, and delivers a good framework for how you should approach analyzing everyday things in your work and personal life. 9) BBC’s Global News (Podcast)Getting news from podcasts can be a lot more efficient than getting them from articles — especially if you’re prone to getting sucked into the black hole of “recommended reading” sections. BBC’s Global News podcast is especially great because it curates some of the best stories they’ve covered from a global perspective. Each episode is about thirty minutes long.1–2 Hours10) Wait Wait…Don’t Tell Me! (Podcast)If you like keeping up with current events but get bored with the normal format, NPR’s weekly podcast could be a perfect match. It’s a quiz-style news show that catches you up on current events in a fun and totally unique format, where you’ll have to test your knowledge against guest stars and figure out what’s real news and what they totally made up.11) You Made It Weird (Podcast)Here’s another personal favorite of mine. In this podcast, host Pete Holmes interviews comedians (for the most part) and covers comedy, relationships, and God. The best part about this podcast is that it’s unstructured, so it’s just like listening in on a great conversation. Holmes is very open and does a good job of creating an environment where guests want to open up.Each episode lasts anywhere from 90 minutes to 2+ hours, so if you download a few before you leave, you’ll get through your flights with some top-notch entertainment.12) “Moneyball” (Movie, 2011)One of the underlying principles of inbound marketing is that you can bring some sense of order to chaos using a methodical, data-driven approach. The movie illustrates how sports learned the same lesson. Starring Brad Pitt and Jonah Hill, it’s based on a true story of the general manager of the Oakland Athletics baseball team who was faced with a tight budget and had to reinvent his team by outsmarting the richer baseball teams.It may sound like it’s all baseball all the time, but you don’t need to be a big sports fan to enjoy this movie: It earned a 94% critic rating on Rotten Tomatoes.13) “Particle Fever” (Documentary, 2014)If you’re at all captivated by science, the universe, and the unknown, then you’re gonna love this option. In the documentary, scientists recreate conditions from the big bang theory to investigate the origin of matter and unravel the mysteries of the universe.Not a science nerd? Don’t be intimidated by the subject matter. The producers did an amazing job presenting it in such a way that anyone can understand and enjoy. Plus, it earned a 96% critic rating on Rotten Tomatoes.14) “Thank You For Smoking” (Movie, 2006)Here’s a super interesting movie on sales and marketing positioning — from the days when it wasn’t so noble. It’s about a big tobacco lobbyist struggling to balance his duties defending tobacco with those of being a good role model for his young son. It earned an 86% critic rating and 87% audience rating on Rotten Tomatoes.15) “Glengerry Glen Ross” (Movie, 1992)Looking for another great movie on sales and marketing position from the olden days? Here’s an oldie but goodie that any marketing or sales professional would appreciate. It’s a movie based on the Pulitzer Prize-winning play by the same name. The movie is about a team of New York City real estate salesmen who are told that everyone except the top two reps will be fired by the end of the week. Talk about “survival of the fittest.” It earned a 94% on Rotten Tomatoes.Here’s a famous scene from the movie featuring a monologue from actor Alec Baldwin on how to “always be closing.”(Warning: NSFW language.)16) “Man On Wire” (Documentary, 2008)Here’s a documentary that’ll have you holding your breath — even though you know how it ends. It’s about a young French man named Phillippe Petit who, in 1974, decided he wanted to (illegally) string a wire between the New York World Trade Center’s twin towers. After dancing for nearly an hour on the wire, he was arrested, taken for psychological evaluation, and brought to jail before being released.The documentary incorporates Petit’s personal footage with modern film and interviews — and it’s absolutely mesmerizing. It earned a whopping 100% rating on Rotten Tomatoes, making it a guaranteed worthwhile way to spend an hour and a half of travel time.Over 2 Hours17) “The Jinx: The Life and Deaths of Robert Durst” (Documentary Miniseries, 2015)Here’s one of the best and most controversial documentaries from 2015. If you haven’t seen it yet … well it’s gripping, not to mention a phenomenal example of great storytelling.It’s about a man named Robert Durst, son of a New York real estate mogul and suspect of three notorious murder cases over three decades. He was arrested on first-degree murder charges the day before the finale aired. (Just wait until you see the finale.) The HBO miniseries is broken up into six episodes, each of which run under an hour.It won two 2015 Emmy Awards, including best documentary or nonfiction series, and earned a 94% critic review and 98% audience review on Rotten Tomatoes.18) “Mad Men” (TV Series)This multi-season television series is a big commitment … but let’s be honest, this is to marketing what “Boiler Room” and “Glengarry Glen Ross” is to sales. It’s about a Madison Avenue advertising firm in the 1960s — and alpha male Don Draper’s struggles to stay on top of the heap in a high-pressure world. For marketers like us, it’s a fascinating look at how things in marketing used to be, which gives us context to help drive changes in our own companies.Starting with Season 1? Great choice: It got an 87% critic review and a 95% audience review on Rotten Tomatoes.19) Smarter Than You Think: How Technology is Changing Our Minds For the Better (Book)If you’re trying to get some serious reading done while you travel, here’s a great choice. Smarter Than You Think is a brilliantly written book by science and technology writer Clive Thompson about how the introduction of new technology advances our society and extend the way we think. Moreover, it’s nice counterargument to similar books which decry that the internet is making us lazy, dumb, and isolated.20) Steal Like an Artist: 10 Things No One Taught You About Being Creative (Book)This book by Austin Kleon is an interesting, quick read on how to come up with creative ideas. It’s based on the premise that that no idea is original — and it walks you through ways to collect ideas, remix existing ones, and get in touch with your inner creative.Listen to the book’s author talk about some of the ideas in the book at a TEDx conference to see if it’s up your alley:21) Contagious: Why Things Catch On (Book)Here’s another great book for marketers, written by Jonah Berger, the Wharton professor and best-selling author my colleague Carly Stec interviewed for her blog post on the secret formula for ideas that take off. In Berger’s book, he talks about why some ideas catch on — and others don’t — by highlighting his research on social influence and word-of-mouth.Now, then: Go forth and travel without getting bored!What other movies, shows, podcasts, books, and apps would you add to this list? Share with us in the comments. Don’t forget to share this post! 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How & When People Use Their Favorite Devices [Infographic]

first_img Mobile Optimization Originally published Jul 15, 2016 6:00:00 AM, updated February 01 2017 Topics: 100Savecenter_img I know, I know. It’s little depressing to think about how much time we spend staring at screens on a daily basis. Turns out the average person spends just under seven hours looking at a device screen every day — whether it’s their smartphone, tablet, laptop, or TV.As discouraging as that is, it’s important for marketers to understand how people are using all of their favorite devices to read, watch, and interact with content on the web.For example, when do people move from using one device to the next sequentially, versus simultaneously?Online shopping, for example, is often a multi-screen activity: A person might find something they like on their smartphone, put it in their cart, but then complete the order on a computer. Same with watching television: A person might watch a TV show, and then hop on social media via their smartphone to discuss what’s happening.The devices people choose to use and when they choose to use them are all important clues to consumer behavior that marketers like us can use to inform our online strategies. Check out the infographic below from TollFreeForwarding.com and Gryffin to learn more about the statistics behind how people use their devices.100Save Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

9 Client Reporting Tools That Will Save Your Agency Time

first_imgYou love data. Nothing makes you — and your client — happier than a chart that shows just how great a campaign is performing. But collecting all that data each month, organizing it, creating charts, and writing up reports is draining your team’s time. Typically, agency staffers spend around four or five hours per client each month reporting on digital. So say you’re managing around 20 clients: Your effective hourly rate for each employee is $75, and it takes four hours to create each report. You’d save almost $5,000 per month if you automated this process. What’s worse? These reports are essential to the client, but she rarely spends more than a few minutes breezing over them — she wants confirmation that things are trending up and to the right. If they’re not, you’re going to need to address that over the phone or in-person. A report isn’t going to help her understand the context of the problem or how you’re going to fix things. To create reports quickly and easily for many different clients with different KPIs, consider using one of the below marketing reporting tools, and checking out more apps for agency services. These will help to reduce the amount of time you spend gathering data and creating reports so you can spend more time on the work that matters — building high-performing campaigns.9 Client Marketing Reporting Tools for Agencies1) MegalyticMegalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others.The tool has a library of widgets, such as ecommerce sales by geography, AdWords conversions, social referrals, etc., that you can easily add to your reports for more in-depth details. You can also set up reports to be automatically sent to a specific list of individuals, and then track to make sure they landed in the recipient’s inbox. 2) DataboxDatabox enables agencies to automate the client reporting process by compiling data from many popular marketing software and services — including HubSpot Marketing, HubSpot CRM, Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. After connecting your client’s services, Databox becomes the single place where your agency’s team can set goals, monitor progress, calculate ROI numbers and receive alerts when things aren’t going to plan.Databox offers pre-configured reports (like the one below that features data pulled from HubSpot CRM and HubSpot marketing), and the option to build your own custom reports via their designer. You can view your data across multiple devices, including your mobile phone, desktop, TV, and via Slack.3) RavenToolsRavenTools is useful for agencies and their clients who need a few more reporting features. There’s a research center for analyzing competitors or target sites, the ability to schedule social media updates, a tracker for link building campaigns, and an SEO auditor.There’s also a useful feature for analyzing your client’s site against those of their competitors — you can compare backlinks, domain authority, load time, page speed, and other metrics. The report feature has drag-and-drop functionality and makes it easy to add the results of the tests and research performed through RavenTools additional features to your reporting documents. 4) TapAnalyticsThis tool works with more than 100 service providers to pull in data quickly without the help of a support team or IT pro. It has a ton of customizable widgets you can use to drill down into specific metrics, uncover problem areas, or show improvements in a client’s marketing efforts — all tailored to the specific needs of the client.It also provides user permissions and roles to protect your client’s data from being viewed by people who shouldn’t have access to the account, and agencies can create an overview dashboard that shows all of the agency’s clients in one screen, making it easy for leadership to quickly determine problem areas and which accounts need extra attention. In addition, it can be fully white-labeled and provides a feature for adding a service charge (a percentage markup of your choosing) to a client’s campaign. 5) Wordsmith for MarketingThis white-labeled tool turns analytics data into a written report that highlights the results of your digital marketing efforts. You simply connect your Google Analytics or Adwords accounts, and schedule when you would like the report to be sent to the client’s account manager.During the review, you can add in notes and suggestions for improvements prior to it being sent to the client. The tool is created by Automated Insights, a platform that the Associated Press is using to write more than 4,000 quarterly earnings reports without humans.6) DataHeroDataHero integrates with cloud services beyond those focused on marketing, such as ZenDesk, GitHub, Eventbrite, and more, so you can customize your reporting to the specific campaign needs and activities of your various clients. With this reporting tool, you can upload data or choose the data to import, and it gives you suggestions on the right chart to visualize your data. DataHero then gives you the option to manipulate and add data to the chart, making it easier to create insightful and useful charts for your client’s review. (Disclosure: DataHero is a HubSpot integration partner.)7) DashThisFor agencies that want the client experience to remain with their brand, DashThis provides a custom URL and a fully white-labeled account. The tool integrates with a ton of platforms, including Instagram, Ahrefs, comScore, and Perfect Audience.DashThis surveyed agencies and found that there were three main report types agencies and their clients wanted. They created templates reflecting these results that are simple to set up and perfect for keeping track of performance each month.DashThis is primarily a dashboard tool, rather than reporting, so use this for keeping clients or your team up-to-date on performance throughout the month. However, you can send notifications and a report summary or create a PDF from the chosen dashboard. 8) DasherooDasheroo gives agencies the ability to create client teams with different levels of permissions so that data stays secure between multiple accounts. It includes templates to help you create charts more quickly, and it has an interesting feature called a mashup, where it will compare two different metrics so it’s easier to spot trends and issues. 9) KlipfolioThis cloud app lets users to build customized business performance dashboards that sync in real-time across multiple devices — including TV monitors, web browsers, and mobile devices. For agencies looking to get a high-level view of their clients’ performance from numerous data sources, Klipfolio delivers a wide variety of options to connect both on-site and cloud-based sources. What tools do you use to speed up monthly reporting? Let us know in the comments below!Editor’s Note: This post was originally published in April 2016 and has been updated for freshness, accuracy, and comprehensiveness. Topics: Agency Marketing Originally published Mar 1, 2017 5:00:00 AM, updated July 28 2017 Don’t forget to share this post!last_img read more

Madrid & Barca January transfer news LIVE

first_imgTransfers Real Madrid & Barcelona January transfer news LIVE: Neymar to get €50m per year Goal Last updated 1 year ago 00:29 1/30/18 FacebookTwitterRedditcopy Comments(0) Transfers Barcelona Real Madrid Primera División Goal brings you all the latest news, rumours and deals related to the Blancos and Blaugrana as the January transfer window heats up Madrid to anger Ronaldo and pay Neymar €50m per year Real Madrid are prepared to make Neymar the highest-paid player on the planet if they can sign him from Paris Saint-Germain, according to Don Balon.Los Blancos would need to part with a fee of €300 million to get PSG to part with the former Barcelona star and then hand him a salary approaching €50m per season.That could set up a conflict with Cristiano Ronaldo who makes €25m per season and wants a new contract. Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player Ronaldo standing in the way of Neymar moveCristiano Ronaldo Real MadridReal Madrid will wait until 2019 to make a move for Paris Saint-Germain’s Neymar, Don Balon claims.Standing in the way of a swifter conclusion is Cristiano Ronaldo, with it said that Madrid are finding it difficult to get the Portuguese, and his gargantuan wage bill, off of their books.As such, Florentino Perez is prepared to wait until 2019 — allegedly when Ronaldo will make a move to Major League Soccer — before making a serious move for the Brazilian.Brandt deal to frustrate Liverpool & BarcaHD Julian BrandtJulian Brandt is open to signing a new contract to commit his future to Bayer Leverkusen despite being linked to European giants including Barcelona, Liverpool and Bayern Munich. Germany international Brandt told Omnisport in October it was an “honour” to be linked with Barcelona , while Bayern hold a long-term interest in the 21-year-old.But, with Leverkusen on track to return to the Champions League after finishing in the bottom half of the Bundesliga last season, Brandt could remain at the BayArena.Read the full story on Goal right here! De Gea ‘very happy’ at Man UtdDavid de Gea Manchester UnitedDavid de Gea has revealed that he is “very happy” at Manchester United despite transfer links with Real Madrid.The Spaniard has long been linked with a move to Zinedine Zidane’s side, who are reportedly ready to try to land the 27-year-old again in the summer, but he remains happy with life at Old Trafford.Read the full story on Goal ! Watford want DeulofeuGerard Deulofeu BarcelonaBarcelona winger Gerard Deulofeu could be heading back to England at Watford, according to RAC1 .The Catalan radio station suggests that the former Everton midfielder is a top target for new Hornets boss Javi Garcia.De Gea set on summer move to MadridDavid De GeaManchester United goalkeeper David de Gea has his heart set on joining Real Madrid this summer, according to El Confidencial .The Spain international reportedly doesn’t want to miss another opportunity to join Los Blancos after seeing a move famously fall through in the summer of 2015.Madrid, meanwhile, still believe they need an upgrade over Keylor Navas between the posts.Kane sets Real Madrid demandsHarry Kane TottenhamHarry Kane has conditions that must be met if Real Madrid are to have any hope of signing him, Diario Gol reports.The Spanish outlet claims Kane would prefer to work under Mauricio Pochettino rather than Zinedine Zidane, with the latter looking likely to be replaced in the summer.Signing Pochettino would go a long way to getting Kane onboard, but it is said that the England striker has no desire to play alongside Karim Benzema or Cristiano Ronaldo, and would ask that the Spanish capital club sell those players before his arrival.Bale tells Real to get AlliDele Alli TottenhamGareth Bale has told Real Madrid president Florentino Perez to go all out for Tottenham midfielder Dele Alli, reports Don Balon .The Blancos have been linked with the England international for some time and could make a move in the summer.Real are expected to be busy in the next window after enduring a testing 2017-18 campaign, and Alli is considered to be a man they need to bring in.Messi urges Barca to sign AsensioMarco Asensio Real MadridBarcelona star Lionel Messi has urged his club’s board to consider a move for Real Madrid attacker Marco Asensio, according to Don Balon . The 22-year-old is considered one of Spain’s biggest hopes for the future, but his lack of game time at the Bernabeu has Messi convinced that Barca can swoop in and steal him away from their great rivals. Messi reportedly has another motive, too: revenge. The Argentine is reportedly upset with Madrid’s pursuit of PSG star Neymar, who just left Barca last summer and is still close with Messi.Ronaldo considers Chelsea moveCristiano RonaldoReal Madrid forward Cristiano Ronaldo is weighing up a move to Chelsea this summer, according to The Sun .Ronaldo is keen to leave Santiago Bernabeu after this season, with the Premier League his preferred destination.Alexis Sanchez’s move to Manchester United, however, has ruled out a return to Old Trafford.Chelsea, though, are said to be keen to take advantage and bring the Portugal captain to Stamford Bridge.Barca face Ruiz competitionFabian Ruiz, Real Betis vs Barcelona, 17/18Inter Milan are hoping to beat Barcelona to the signing of Real Betis midfielder Fabian Ruiz, claims Calciomercato.com .Reports had suggested Barca have already agreed a deal to sign Ruiz, who has a €15 million release clause in his contract.But with Betis hoping to raise that figure to €30m, Inter are aiming to step in and pip Barcelona as well as Serie A rivals Napoli and Roma to the capture of the 21-year-old.Barca close in on ArthurArthur Melo GremioBarcelona are closing in on a deal to sign Gremio midfielder Arthur Melo, according to Marca .The Blaugrana have already brought in Philippe Coutinho and Yerry Mina during the January transfer window, but Ernesto Valverde is keen to bring in Arthur before the end of the month.last_img read more

Oklahoma State Is Home of the Best Offenses In The Country

first_img1Oklahoma State81612 10Oregon263229 6Notre Dame134026.5 3Texas Tech25816.5 2Michigan71812.5 4Florida State173124 5North Carolina64425 RankTeamBasketball RankFootball RankAverage Rankcenter_img 7Louisville401527.5 Over the past decade Oklahoma State’s football team has become known for its premier offense. This year Oklahoma State’s basketball team has soared to become one of the most efficient offenses in Big 12 history.When you combine the two, you get Stillwater, OK — home of arguably the best offenses in college football and college basketball during the 2016-17 school year.I recently looked at all 128 D-1 football programs and where they ranked in points per possession. Then I combined them with there they rank in raw points per possession in hoops (OSU is actually No. 2 when in hoops when adjusted for opponent but No. 8 in raw PPP).Here is your top 10 as of right now. 8West Virginia114628.5 9Toledo49929 OSU averaged 2.89 points per possession in football and averages 1.16 per possession in basketball. Both top 20 in the country. Michigan is the only other team that can claim that.OSU’s combined total of 4.05 points per possession was not the highest, though. Western Kentucky averages a combined 4.57, but Western Kentucky ranks No. 193 in basketball PPP. OU also ranks ahead of OSU in total combined PPP with 4.48, but they are No. 2 in football and No. 254 in hoops.I thought the fairest way to normalize the fact that you are able to score more points per possession in football is to do it by national rankings. And Oklahoma State is No. 1.OSU has quite literally has had the most efficient (points per possession) offenses in the country in football and basketball this school year.I refuse to do the same ranking for defense (because I don’t want to know what I find), but this is a pretty sweet achievement for Underwood, Gundy and their assistants. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

Watch: Mike Gundy Talks Mullets With Barry Melrose

first_imgWhile you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up. Mike Gundy went on SportsCenter with Barry Melrose on Tuesday evening to talk, well, mullets. Melrose (who is a mullet connoisseur if there ever was one) asked Gundy about how his family feels about the locks.“My wife kind of likes it,” said Gundy. “Now my boys … they were a little skeptical about me maybe embarrassing them in front of their friends. I have a 20-year-old in college, and he thinks it’s pretty cool.The best part was Gundy talking hair product. On national television.“It’s a little bit of butch wax,” said Gundy of what he uses to tame the mane. “You’re right. You gotta have good genes. You gotta have great hair. You have to make sure you have the right product. There’s a lot of pressure when you have hair like this. You have to make sure it looks right.”ICYMI: @CoachGundy went on @SportsCenter with @nhlbarrymelrose to talk mullets and it was just as funny as you thought it would be. pic.twitter.com/7q5dYG28IL— Cowboy Football (@CowboyFB) February 22, 2017last_img read more

10 months agoInter Milan offered Bayern Munich veteran Arjen Robben

first_imgInter Milan offered Bayern Munich veteran Arjen Robbenby Carlos Volcano10 months agoSend to a friendShare the loveInter Milan have been offered Bayern Munich veteran Arjen Robben.Off contract in June, Robben has announced he is leaving Bayern at the end of the season.The Dutch midfielder has opened the door to a return to PSV Eindhoven, however FcInterNews.it says agents have also offered him to Inter.While now 34, Inter management have welcomed the approach and are actively discussing adding Robben to the squad next season.Though Inter are keen to drive down the average age of their squad, they’re willing to make an exception for Robben. TagsTransfersAbout the authorCarlos VolcanoShare the loveHave your saylast_img

10 months agoFriend admits Morata WANTS to leave Chelsea

first_imgTagsTransfersAbout the authorPaul VegasShare the loveHave your say Friend admits Morata WANTS to leave Chelseaby Paul Vegas10 months agoSend to a friendShare the loveAlvaro Morata WANTS to leave Chelsea this month.Speaking on Cadena Cope, a member of the striker’s camp revealed the Spaniard has decided to leave Stamford Bridge in January.PSG, Bayern Munich and Atlético Madrid are all being linked with Morata.However, Sevilla are regarded as favourites to land the centre-forward – with a loan arrangement already being discussed.Both Sevilla coach and sports chief Joaquin Caparros have confirmed their interest. last_img

Gov’t Meets Six of 10 EGC Policy Recommendations

first_imgStory Highlights Additionally, he noted that the Ministry completed work to develop the framework for public debt reduction through a programme of State asset privatisation and sale. Mr. Lee-Chin also advised that the Ministry of National Security has commenced a feasibility study to create a Global Jamaican Immigration Card for issuance to members of the Diaspora. The Government has met six of the 10 Economic Growth Council (EGC) policy recommendations targeted for implementation during the April to June quarter.EGC Chairman, Michael Lee-Chin, made the disclosure at the presentation of the Council’s third quarterly report at the Spanish Court Hotel in New Kingston on Thursday, July 27.The policy recommendations come under three areas of reform – business climate, specifically public procurement; asset utilisation, in particular debt reduction and State asset privatisation; and Diaspora involvement in relation to immigration.Mr. Lee-Chin said that among the targets met in the area of business climate reform was work by the Ministry of Finance and the Public Service to draft the Public Procurement (Techniques, Procedures and Offsets) Regulations and Public Procurement (Reconsideration and Review) Regulations, which were completed and tabled in Parliament in May.Additionally, he noted that the Ministry completed work to develop the framework for public debt reduction through a programme of State asset privatisation and sale.The Chairman noted, however, that the May timeline to finalise and table the Public Procurement (Registration and Classification of Suppliers) Regulations, and complete the Handbook of Public Sector Procurement Procedures were missed.“The Ministry of Finance and the Public Service has advised that they are actively working on the establishment of the Public Procurement Commission, which is a prerequisite for the tabling of the third (set of) regulations,” he said.“Public procurement is an important tool for stimulating economic growth and development. The central government and its public bodies, together, purchased approximately $100 billion of goods and services last year. We are, therefore, urging the Ministry of Finance to urgently finalise the regulations and enact the Public Procurement Act,” he emphasised.center_img The Government has met six of the 10 Economic Growth Council (EGC) policy recommendations targeted for implementation during the April to June quarter. Mr. Lee-Chin also advised that the Development Bank of Jamaica (DBJ) met the April timeline for the creation of a protocol supporting the establishment of enterprise teams to handle transactions related to improving the scalability and efficiency of the privatisation and sale of State assets as well as the public/private partnership process through which these would be pursued.Additionally, he said the DBJ submitted a protocol and framework to Cabinet for the outsourcing of privatisation processes to for-profit firms.The Chairman pointed out, however, that Urban Development Corporation (UDC) and Factories Corporation of Jamaica, which fall under the Ministry of Economic Growth and Job Creation, missed the May timeline for the submission of a plan to divest up to 20 per cent of their assets.“The Ministry is finalising the submissions with respect to the UDC’s assets, and the FCJ’s Board is working on a list of assets to be proposed for divestment,” he informed.Mr. Lee-Chin also advised that the Ministry of National Security has commenced a feasibility study to create a Global Jamaican Immigration Card for issuance to members of the Diaspora.This exercise, which got underway in May, is being undertaken by the Sir Arthur Lewis Institute for Social and Economic Studies (SALISES) at the University of the West Indies Mona Campus in St. Andrew.Chairman of the EGC’s Diaspora Engagement Subcommittee, Dr. David Panton, told delegates attending the just concluded Jamaica 55 Diaspora Conference that SALISES was selected through a competitive tender process.Meanwhile, Mr. Lee-Chin advised that while regulatory amendments that will facilitate the investment of pension funds in a wide range of products have been drafted, the June timeline for their tabling in Parliament has been deferred to allow for further analysis and consultations.last_img read more

Alberta business forum applauds linking carbon tax implementation and pipelines

first_imgThe Newfoundland-born orator quoted Prime Minister Justin Trudeau who said this week in Calgary the discounts amount to a “crisis,” adding he holds the government accountable for that crisis.On the sidelines, executive fellow Ted Morton with the University of Calgary’s School of Public Policy, said Murphy’s speech resonates with many in the oilpatch who feel betrayed by the government in Ottawa despite Alberta’s financial contributions to the country.Trudeau said on Thursday the federal government is addressing Alberta concerns by buying the Trans Mountain pipeline and its expansion project for $4.5 billion last summer and by continuing to try to get the expansion built after the Federal Court of Appeal struck down its National Energy Board approval in August.“Until there are pipelines leaving Alberta, plural, and there is oil flowing through them that will go to international markets, and US$40 price differentials are no longer the thing, until that time, it should be illegal for two lips to close on the phrase, carbon tax,” said Murphy. LAKE LOUISE, A.B. – Social commentator Rex Murphy says it should be illegal for Canadian governments to collect carbon taxes until there are new export pipelines delivering Alberta crude oil to world markets.A sold-out audience at the Bennett Jones Lake Louise World Cup Business Forum leaped to their feet in a standing ovation as the former CBC commentator ended a fiery speech criticizing environmentalists and federal politicians alike for stalling pipelines.A lack of pipeline capacity is blamed for a glut of oil in Western Canada that has resulted in Western Canadian Select bitumen-blend crude trading at as much as US$52 per barrel less than New York-traded West Texas Intermediate.last_img read more

Family Members at House of Assembly LayinginState of Dr Nottage

first_imgFacebook Twitter Google+LinkedInPinterestWhatsApp Related Items: Facebook Twitter Google+LinkedInPinterestWhatsAppBahamas, July 13, 2017 – Nassau – Widow of the late Dr. Bernard Nottage, Mrs. Portia Nottage (centre) arrives at the House of Assembly with members of the family for the Laying-in-State of Dr. Nottage, July 13, 2017 in the House of Assembly’s Foyer.Following the family in paying respects were Governor General Her Excellency Dame Marguerite Pindling, Prime Minister Dr. the Hon. Hubert Minnis, Leader of the Opposition the Hon. Philip Davis, other officials, and the general public.Press Release: BIS(BIS Photo/Derek Smith)last_img