Wolmer’s, Mona on top

first_imgWolmer’s and Mona Preparatory schools captured the boys’ and girls’ titles, respectively, in the preparatory and primary section of the 18th annual Mayberry Investments Schools Swimming Championships held at the National Aquatic Centre last Saturday.Wolmer’s Boys amassed 232.50 points to finish ahead of Sts Peter and Paul Prep – 148. Third went to Mona, 138, while St Hugh’s Prep, 121, and Stella Maris, 118, rounded out the top five.In the girls’ section, Mona Prep scored 151 points and they were followed by Stella Maris, 133, Sts Peter and Paul, 130, Wolmer’s, 116 and St Hugh’s 109.A whopping 38 individual records were broken on Saturday, including what could be considered a standout performance from 10-year-old Zaneta Alvaranga of St Hugh’s Prep.She smashed a record per event, copping four individual records. She won the 50m backstroke girls 9-10 in 35:19 seconds; the 50m freestyle in 29:23; the girls 12 and under 100m freestyle in 1:07.08; and the 50m butterfly for girls 9-10 in 31.97.She also anchored her school to a new 200m freestyle relay record of 2 minutes 33:71 seconds for girls 9-10.Alvaranga picked up the high point trophy for the girls 9-10 age group with 36 points.Other high-point trophy winners were Stella Maris’ Jonathan Haynes and Nia-Kai Campbell of Mount Alvernia in the six and under age group; Kajaun Haughton of Wolmer’s Prep and Christanya Shirley, also of Wolmer’s Prep, in the 7-8 age group; Sts Peter and Paul’s Joshua Alleyne and Paig’e Lewis in the 11-12 age group.The three-day Tornadoes Swim meet will take place at the same venue, starting on Friday.last_img read more

Kings heading across the pond next fall

first_imgThe Hurricanes (28-23-7) are winless in three straight home games (0-2-1) for the first time since a five-game drought from Feb. 19-March 10, 2004. – Associated Press Historically, hockey hasn’t made much of an impact in England. The country did not qualify for the Olympic men’s tournament although Great Britain does have a 10-team professional league that includes teams from England, Scotland, Wales and Northern Ireland. One published report indicated the Kings’ potential partner in the London venture could be the Ducks, who played two games in Tokyo against the Vancouver Canucks at the start of the 1997-98 season. Vancouver and Calgary played the next year in Tokyo, but international NHL games have not been played since. The NFL played a game in Mexico City in 2005 and will open its 2007 season in London. Major League Baseball opened its 2004 season with a series in Tokyo. The NBA has been perhaps the most proactive about promoting its sport internationally, most recently when the Clippers conducted their training camp in Moscow before this season. The weariness of international travel has been cited as one reason the Clippers have struggled this season, but it’s likely that the Kings would have at least a week of rest before they resumed their season. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! Is it possible that the Kings might have an audience with the queen this fall? The Kings are exploring the possibility of playing the first two games of the 2007-08 season in London, which would be the first NHL games ever played in Europe. Details remain scarce because the idea is still in the discussion stage, but the league would like to expand its international fan base and if London is the destination, the Kings would be an obvious choice. Anschutz Entertainment Group, the Kings’ parent company, is redeveloping an arena in London that is scheduled to open in July, and AEG’s international reach in the sporting world is well known. center_img In addition to its well-documented import of David Beckham to the Galaxy, AEG also controls five professional hockey teams in Europe and a share of a soccer team in Sweden. KINGS TODAYKings at Carolina Faceoff: 4 p.m., RBC Center, Raleigh, N.C. TV/Radio: FSN West; 1150-AM. Matchup: The Kings (19-30-9) have recorded pointsin a season-best five straight games, including their most impressive win of the season Saturday, scoring three second-period goals en route to a 4-1 victory at Nashville that ended the Predators’ franchise-record eight-game home win streak. last_img read more

‘Report unfair food pricing’

first_img31 January 2003The Food Price Monitoring Committee has introduced a toll-free number in a bid to encourage consumers to report acts of predatory food pricing in the food production and supply sector.The toll-free number – 0800 203 216 – administered by the offices of the National Agricultural Marketing Council, is operational between 8am and 4pm on weekdays. An e-mail address, foodprice@namc.co.za, is also in place for this purpose.The Committee was established to investigate unjustified food price hikes and seeks to protect consumers from other irregular practices.Government instituted the strong eight-member committee – headed by Professor Johan Kirsten from the University of Pretoria and deputy chairperson Fikile Mazibuko of the University of Zululand – to ensure transparency around retail prices and their relation to actual costs.Other members include Josephine Hlophe-Nhlapo (Congress of SA Trade Unions), Lumkile Mondi (Transnet), Nonia Rampomane (National Consumer Forum) and Professors Johann Potgieter, Sbu Nkomo and Herman van Schalkwyk.According to Kirsten, consumers form an integral part of the probe, hence it is important that they become actively involved. “We want the public to be the eyes of the Food Price Monitoring Committee,” he said.The Committee’s terms of reference include monitoring the pricing of basic foodstuffs, investigating any sharp or unjustified price increases, determining the competitiveness of production operations, investigating price formation mechanisms within the value chain of basic foodstuffs, and recommending required productivity improvements.It is also expected to investigate collusive, discriminatory or unfair business practices in the basic food value chain, investigate and make recommendations on market inefficiencies and distortions, and investigate incidents of predatory pricing and monopolistic tendenciesSource: BuaNewslast_img read more

South Africa’s ’30-day TV advert’

first_img18 August 2009 While most television advertisements only last for 30 seconds, the 2010 Fifa World Cup offers South Africa the opportunity to stage a 30-day advertisement to the world, says 2010 Local Organising Committee (LOC) chairman Irvin Khoza. Speaking at the 2010 National Communication Partnership conference in Johannesburg on Monday, Khoza said the World Cup was a once-in-a-lifetime marketing opportunity for South Africa. “Think of the tournament as a 30-day commercial for South Africa – a 30-day television commercial to be watched by a cumulative audience of billions around the globe – this is the scale of our opportunity for South Africans to present this country effectively and proactively,” Khoza said. The LOC chairman said it was up to South Africans to decide what the message of the “30-day commercial” would be. The 2010 Fifa World Cup will be played in nine South African cities over a period of 30 days, with 32 teams playing 64 matches in the battle to be crowned football champions of the world. Assessed in terms of the number of worldwide viewers, the World Cup is the world’s biggest sporting event. It is expected to draw in a cumulative worldwide television audience of more than 26-billion spectators in 2010 – for Germany 2006, the total cumulative television audience was 26.3-billion. Using Monday’s occasion to give a 2010 stadium construction update, Khoza said the six stadiums that have not yet been completed are 80 percent complete and would be complete by the end of the year. Meanwhile, the latest research indicates a major shift in confidence among South Africans regarding the country’s ability to pull off a successful World Cup. During the first quarter of 2009, a Fifa-commissioned survey revealed that 88 percent of South Africans felt a sense of pride at being the first African country to host the World Cup, while 77 percent predicted the tournament would be a success. And in May this year, a separate survey by African Response found that 89 percent of South Africans believed the World Cup would benefit the country. Source: BuaNews / South Africa 2010last_img read more

Unverferth Introduces 60’ Boom for ATV Sprayer

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Unverferth Manufacturing Co., Inc. announces the addition of a 60’ boom for its Top Air ATV sprayer for greater crop-spraying productivity.The new self-leveling 60’ boom features three-dimensional steel construction for maximum durability and front-folding design for compact transport.  The tool-free height-adjustable boom allows ground spraying clearance from 12” to 30”.  Outer wing sections feature a breakaway design for added protection and touchdown wheels to assist in boom clearance in uneven field conditions.The Top Air ATV sprayer features 200-gallon tank capacity, width-and length-adjustable axle design, cushioned tongue for operator comfort and durable powder-coat finish to resist corrosion. It’s also available with a 45-foot boom.The Top Air ATV sprayer also features a nine-gallon clean-water tank with storage container for added operator safety.  Its centrifugal spray pump is powered by a 5.5 HP Honda gas engine for reliable operation.It performs like a full-size sprayer with features including tank agitation for proper chemical suspension, highly visible tank volume indicator, three-section boom with electronic ball valves,15” or 20” tip spacings and electronic rate controller.Options include foam marker with dual-canister design, fence row nozzle kit for more accurate spraying at the field’s edge, transport light kit and rate controller options.Growers are encouraged to check with their nearest Top Air dealer or visit topairequip.com for complete details.Unverferth Mfg. Co., Inc. is a family owned manufacturer and marketer of tillage, seed, hay- and grain-handling equipment along with pull-type sprayers, fertilizer applicators and agricultural dual, triple and specialty wheel products. For additional information, contact Unverferth Manufacturing Co., Inc., P.O. Box 357, Kalida, OH  45853. Phone 419-532-3121 or visit the website at unverferth.com.last_img read more

PBA summons Mila’s Lechon for dismal display in 47-point roasting

first_imgAFP official booed out of forum Drilon blasts Duterte’s infra program as ‘dismal failure’ PLAY LIST 02:45Drilon blasts Duterte’s infra program as ‘dismal failure’00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Vicente blasts UE starters after blowout loss to UST PBA IMAGESIn the wake of its four-game losing start in the 2018 PBA D-League Aspirants’ Cup, Mila’s Lechon will be summoned to the Commissioner’s Office to explain its side following its humiliating 55-102 defeat to Zark’s Burger-Lyceum.Officials from the league’s technical committee confirmed that the team management, led by coach Jesse Ricardo, will meet PBA commissioner Willie Marcial on Friday in the league office in Libis after yet another pitiful loss from Mighty Roasters.ADVERTISEMENT Slow and steady hope for near-extinct Bangladesh tortoises Don’t miss out on the latest news and information. LATEST STORIES Read Next Making matters worse was Ricardo being assessed with a technical foul for calling excessive timeouts with 2:44 remaining in the game and with the Jawbreakers already leading, 99-53.The Mighty Roasters have lost their four games by an average of 26.25 points, with this 47-point rout being their worst defeat in the conference. 2 ‘newbie’ drug pushers fall in Lucena stingcenter_img Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH MOST READ NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Brace for potentially devastating typhoon approaching PH – NDRRMC John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding They stumbled to their fourth straight defeat, but questions were raised following the 47-point thumping after players seemingly showed complete lack of effort in the second half.Mila’s Lechon actually played superb in the first two quarters, shocking Zark’s-Lyceum with an 11-3 start and staying in step thanks to its 42-percent shooting.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutBut it was a different story after the halftime break as the Mighty Roasters showed little to no willingness to play defense, allowing the Jawbreakers to stage a 23-0 run and break the game wide open, 67-41, in the third period.Zark’s-Lyceum coach Topex Robinson also related from his players that they were being encouraged by their foes to run the score up, which translated to 38 turnover points from 30 miscues from Mila’s Lechon. Typhoon Kammuri accelerates, gains strength en route to PH View commentslast_img read more

HubSpot TV – Gobble Up Inbound Marketing (Thanksgiving Episode)

first_img DealNewshas a free Black Friday app that lets you sort deals by “Early Bird,””In Store Only,” and “Limited Availability,” as well as see photos ofthe sale items. : Produce different kinds of to enhance the visibility of your company on Google search results. Everyone is welcome to come in at 4pm to the office for the live audience. Black Friday and Social Media How to interact on Twitter: @ Gizmodo’s #blackfriday feed has the latest posts about the best electronic deals to be had. @ “A whopping 91% percent ofcompanies also admitted to using at least one social media tool, asignificant increase over 77% of respondents in 2008.” Inbound Marketing Kit “Originallywritten in March of this year the update makes sense since the 8 monthsor so that have passed since the first take is like a lifetime in thesocial media world. In fact, the real story here may be that the LATimes hasn’t taken a ‘set it and forget it’ approach to their socialmedia guidelines so please take note everybody.” mvolpe . www.MikeVolpe.com/cancer http://itunes.hubspot.tv/ No show this Friday (Thankgiving Holiday) Click here at 4:00pm ET today to watch the show live. “Forty-five percent of respondents surveyed maintained ablog at their company in 2009 (a slight jump over the 39% in 2008 and19% in 2007 who blogged). Of course, the same growth didn’t extendacross all social platforms.” Learning From Leaders: The Inc. 500 and Social Media Usage Mike has a moustache for Movember! support him at NOTE FROM THE PRODUCERS: : Create social media guidelines for your company that GUIDE your employees but don’t stop them from creating content. Have you ever caught the live show? We broadcast in real-time every Friday at www.hubspot.tv. Where is your traffic coming from? inbound marketing kit Staples, Macy’s and Walmart are “leaking” deals on Twitter with The fastest growing companies are using social media & inbound marketing, shouldn’t you? – Connect with your customers in every way possible. (Episode Length: 19 minutes, 15 seconds) karenrubin Conversion Rate vs. Number of Sales AlisonSemancik asks on inboundmarketing.comcenter_img Episode #68 – November 25, 2009 LA Times Social Media Guidelines Lead to Much More Marketing Takeaway Google Adds a Left Navigation? Google Testing Permanent Sidebar “Thenew interface uses a left-hand pane to display search options-butinstead of being off by default, with a link to turn on the pane, thenew search options will be on permanently, and Google will lose the topblue bar over its results.” Marketing Takeaway www.HubSpot.tv The Inc 500 is Catching On to Inbound Marketing Subscribe in iTunes: MyBlack Friday Deals…uses the mobile photo slide show app Whrrl toallow bloggers to take pictures of the best deals they can find instores and upload them to the site to be voted on by deal seekers. Originally published Dec 4, 2009 3:30:00 PM, updated July 04 2013 : I just recently made a change to our “buy now” page – thepage where visitors can choose the software package that works best forthem and purchase. In the past, we only had 3 options to choose from: 1user, 3 user and 5 user. Our company recently decided to add a 10 userpackage to this page. Since I added it one week ago, sales have droppedsignificantly. I can only conclude that the sales drop is from thisaddition, but I’m not sure. Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our Forum Fodder “The Times isto be, above all else, a principled news organization. In deed and inappearance, journalists must keep themselves – and The Times – abovereproach.” in your tweet. Google Website Optimize, HubSpot Analytics HOW TO: Use Social Media to Find Black Friday Deals Times updates social media guidelines always Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Closing Intro LA Times Refines Social Media Guidelines “Thestudy found that 75% of companies who participated in the survey werevery familiar with social media in 2009, a dramatic increase over the57% of respondents familiar with some type of social networking in2008.” Marketing Tip of the Week Marketing Takeaway: : Your New Year’s Resolution should be to try something new (and we don’t mean just on the table!) Marketing Takeawaylast_img read more

Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week

first_img Originally published Feb 9, 2014 8:00:00 AM, updated February 01 2017 Topics: Pinterest Marketing Here’s a question: How do you become a better inbound marketer?  Well, for starters, there’s experience. By showing up everyday, putting in the work, and learning from those around you, you’ll naturally get better at what you do. Practice, after all, makes perfect.But for those marketers who have a healthy obsession with self-improvement and want to become inbound marketing experts, there’s a lot you can do to fast-track your progress. From checking out the best content on the web for inspiration, to leveraging tools that make you more efficient, to reading up on advice from industry experts, there are quite a few educational resources online that can help you become a better marketer.Not sure where you can find those resources? Just scroll down and you’ll find plenty featured on Inbound Hub this past week.20 Browser Bookmarks Every Marketer Should Install [SlideShare]Looking for some online inspiration for your marketing? You could do a simple search for what you’re interested in. You could also find some good stuff on Twitter, LinkedIn, Facebook, and the like. Or, you could simply check out these awesome marketing articles, tools, and other resources that we’ve collected and neatly packaged for you. Go ahead and bookmark ’em — you’ll never be at a loss for inspiration.Pinterest FAQs: Answers to 11 Questions You’ve Always Wanted to AskHere’s the thing: If you want to become a master of a particular tool or discipline — including Pinterest — asking questions is indispensable to helping you learn. In this new post, we’ve compiled (and answered) 11 of the most common questions we’ve heard about Pinterest to give you the down-low on best practices for the social platform.How to Brainstorm Content Ideas in a Fast, Easy, Visual WayIf you’re a marketer with 99 problems, there’s a good chance content creation is one of them. And for many marketers, it isn’t actually the writing or creating that’s the problem — it’s figuring out what the heck you should create! In this recent post, we present to you our Content Brainstorming Key: an interactive document that guides you through the content ideation process.How to Write Effective and Engaging Meta DescriptionsThe best part about this post? Its meta description is about writing meta descriptions … how meta! In the post from our Insiders section, we show you how to turn the unceremonious meta description into a compelling call-to-action that convinces searchers to click through to your content.”They Said Email Was Dying”: How BuzzFeed Revived the Email NewsletterWhen thinking of the websites you can look to for marketing advice and inspiration, BuzzFeed probably wouldn’t be the first site you think of. But guess what? When it comes to email newsletters, BuzzFeed is one of the best. Need proof? The site offers 14 different newsletters to cater to different interests, and all of its emails are mobile-optimized. Hit the jump to learn more!How Salesforce Reached $3B in Revenue by Improving Management ProductivityWish your sales organization was a lean, mean, money-making machine? Good news: Elay Cohen, Salesforce.com’s former SVP of sales productivity, has some great advice for you. In his post, featured on Inbound Hub’s Sales section, Elay walks through three key steps to improving management productivity.Check Out This Insane Super Bowl Ad That Hardly Anybody SawI think the moral of this Dan Lyons story — which ran in our Opinion section — is this: No matter how small, local, or niche your business is, you can still make a splash with stellar content. Dan highlights a ridiculously action-packed Super Bowl ad for a personal injury lawyer that only aired in the Savannah, Georgia area. Words can’t really do it justice … but I promise you that “justice” is a major theme in this explosive TV spot.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Get More People to Open Your Emails [Video]

first_img Originally published Jun 2, 2014 8:00:00 AM, updated February 01 2017 Topics: For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you’ve only got one chance with an email send to get someone to open your email. You cross your fingers and hope. Will people open this email? Will they hit spam? Will they actually click on it? Pleaseohpleaseohplease go well. Wouldn’t it be nice to know beforehand if your email would get opened?Full disclosure: You won’t be able to predict the future. But you can stack the deck in your favor by following a few best practices for increasing email open rates. Even though open rates shouldn’t be the only metric you base your success on, it’s still important to optimize for opens — after all, people need to open your email to be able to click on it. So in the third part of our email marketing series, we’ll walk you through three essential tips to getting more people to open your emails.Want to read the transcript instead of watching the video above? Here you go:How to Get More People to Open Your Emails [Transcription]Raise your hand if you wish you had more email every day?Anybody? You? … Yeah, I didn’t think so. Let’s face it: Every email inbox in the world is completely cluttered. From those annoying LinkedIn notifications and the Twitter email that fires off every time someone new follows you, we’ve been completely inundated.So as a marketer, you’ve got a lot to compete with. When you’re going up against all of those emails, your email has to stand out.  And the best way to do that? Write a compelling subject line. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates. Tip #1: Optimize Your Sender Name and Preview TextLet’s just take a minute and look at your inbox. What do you see? In most email providers this a typical message layout. It has three elements:Sender nameSubject lineMessage previewThese are the three elements that your reader will see and that will most influence them to open your message. The key to optimizing your sender name is to make it something that is easily recognizable to your subscribers so they want to open it. For most companies, this mean your sender name includes your company name.But there’s lots of ways you can get creative here.We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. With a confidence level of 99.9%, we had a clear winner. Our conclusion after conducting this A/B test was that emails sent by a real person are more likely to be clicked on than emails sent from a company name.On your next email send, try changing out your sender name from your company name to your personal name.The preview text is a little easier — it should be something that follows up to your subject line. Maybe it answers your subject line’s question, or just follows along with the same theme. For example, check out this awesome preview from BuzzFeed’s email: It made me laugh … and I opened the email.Don’t forget about your “From” field and preview text. These are just as important as the subject line.Tip #2: Personalize Your Subject LinesA recent MarketingSherpa case study showed that personalized email subject lines can increase your clickthrough rates by 17.36%. But, most companies underutilize personalization or completely leave it out all together. If you have the data to personalize your subject lines, then use it. You can get higher clickthrough rates by testing first name and full name personalizations in your subject lines. For example, if your email recipient has recently downloaded a piece of content, try personalizing the subject by thanking them and sharing a reminder link to that content. Include their first names or even add something about their specific location. You definitely don’t want to go overboard here. You can easily cross the line to creepy-company-who’s-stalking-their-customer mode, and no one want to go there. Adding these little personal touches shows that you care about them — not just getting their email address.Tip #3: Avoid SPAM TriggersEmail spammers rely heavily on certain words to boost their open rates. Because of this, email providers use spam filters to keep out emails using these words.As an email marketer, you need to know what these words are and avoid them. You need to avoid using words like “Cash,” “Quote,” and “Save.” That being said, spam filters look at more than just subject lines to determine if they will deliver your email. For example, “Free” is a traditionally spammy subject line word, but you would notice that we included it in our “101 Companies Rocking Social Media” subject line.We did a lot of background research to make sure this word wouldn’t work against us. Because we have a solid sender reputation, and we were sending out an email from a real person, including “free” in this line didn’t impact the email’s deliverability. Moral of the story here is to be wary of spam trigger words. Don’t avoid them completely, but use them in a way that is non-spammy. So, remember … personalize your subejct lines, test your preview text and sender name, and avoid using spam triggers. These little tweaks could help you get found, opened, and engaged with in your subscribers’ busy inboxes. Until next time, happy marketing. Share This Video With OthersClick to tweet: Improve your email marketing conversion rates with this free 5-part video series from @HubSpot: http://hubs.ly/y03l4l0 Email Subject Lines Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

A Simple Guide to Web Traffic Terms

first_img Originally published Jul 15, 2014 8:00:00 AM, updated July 28 2017 Topics: Views, visits, visitors — it’s all the same, right? Not so fast, speed racer. If that’s your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions.  Because lots of people tend to throw these various terms around all willy-nilly, I’ve compiled a nice little cheat sheet so you can truly understand what’s what, interpret your website analytics correctly, and make well-informed, data-backed decisions about your marketing. Before you read on, it’s important to note that various analytics tools may have slightly different definitions of the following terms. It’s best to consult your particular tool’s documentation to understand exactly how each is calculated.Pageviews/ViewsA pageview (in Google Analytics) or a view (in HubSpot) is counted when a page on your site is loaded by a browser. It is counted every time the respective tool’s tracking code is loaded. In other words, if a person were to view a page on your site and reload the page in their browser, that would count as two views. If a person viewed one page, viewed a second page on your website, and then returned to the original page, that would count as three views.Pageview data is great for understanding your site’s stickiness. Are they visiting one page and then bouncing? Or are they sticking around to check out more of your website’s content?Unique PageviewsA calculation you’ll find in Google Analytics, unique pageviews aggregates pageviews that are generated by the same user during the same session (see definition of session below). A unique pageview is the number of sessions during which that page was viewed one or more times. So if a person viewed the same page twice (or more times) during an individual session, unique pageviews would only count that pageview once.VisitsIn general, a visit is when someone reaches your website from a referring source outside your website domain. Usually, analytics tools only attribute one visit even if a person goes to multiple pages on your site while they’re there. In other words, a person can accrue multiple pageviews during one visit. This is why pageview counts are generally larger than visit counts.In HubSpot’s software specifically, if a person were to visit your website, click a link that took them to another website, and then come back to your website, that would count as two visits.SessionsA session — which is specific to Google Analytics — is a group of interactions that take place on your website within a given time frame. In other words, a session is the container for the actions a user takes on your site within that time frame. While similar to visits in that one session can involve multiple pageviews, it’s this additional layer of timing that makes sessions unique. By default, sessions in Google Analytics last 30 minutes, but you can adjust this length to last just a few seconds or a few hours at a time. A session ends and a new session starts for a user when either A) there has been 30 minutes of inactivity and the user becomes active again, B) the clock strikes midnight, or C) a user arrives via one campaign, leaves, and then comes back via a different campaign.In contrast to HubSpot’s definition of visits, if a person comes your site, leaves, but returns within 30 minutes, Google Analytics will count it as one session, not two. In addition, if a person is inactive on your site for 30 minutes or more, any future activity on your site is attributed to a new session, even if they’ve never left your site. This is why HubSpot users may see a discrepancy between visits in HubSpot and sessions in Google Analytics. Visitors/UsersA visitor, or a user in Google Analytics, is someone who visits your site. Keep in mind that a single visitor/user can have multiple visits to your site, (or sessions in Google Analytics). In HubSpot’s software, for example, a visitor is tracked by the cookie placed in their browser by the HubSpot tracking code installed on your website. In Google Analytics, how users are calculated is a bit more complicated. If you were to segment your analytics by a particular time frame, for example, the visitors/users count would tell you how many different individual people visited your site during that period of time. New vs. Returning Users/VisitorsA report you’ll find in Google Analytics, this shows the ratio of new to returning users by number of sessions and percentage of sessions. A new user has never been to your site before, whereas a returning user has visited your site in the past. These metrics are great for getting a sense of how well you’re retaining your visitors, and how effective you are in attracting net new visitors at the top of the funnel.Just keep in mind that, because Google Analytics uses cookies to track visitors, the report won’t be 100% accurate in distinguishing new from returning visitors. For example, if a person visits your site via their mobile phone and then on their personal computer, they’ll be counted as new visitors on both occasions (unless you’re using Google’s Universal Analytics capabilities).Got it? Good. 😉 Web Analytics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more