HubSpot TV – The Face of Social Media in 2009

first_img “Peoplebecome fans of companies and brands on Facebook for two differentreasons. The first is that they want to keep up with the company andlearn more about them. The second is they want to associate themselveswith the company.” Subscribe in iTunes: www.hubspot.tv – Make your business page engaging and exciting. mvolpe Edward Boches to leverage Twitter, Facebook and other social media sites to generate leads and customers. “TheGlobal Language Monitor has announced that Twitter is the Top Word of2009 in its annual global survey of the English language.” Grade your business page on What did you write on your first blog if you did not yet had a product to sell? – Inbound.org Intro How to interact on Twitter: @ Headlines Twitter Declared the Top Word of 2009 in your tweet. Check out this ebook for tips & tricks – Is Facebook Losing its Coveted Demographic? Hubspot’sPage does a good job of providing content makes people comment. Thesecomments show up in people’s profiles and with the revised FacebookNews Feed, updates with more comments are more likely to show in fans’information streams. Marketing Takeaway http://itunes.hubspot.tv/ Episode #69 – December 4, 2009 Cisco’s Page does a great job of adding links of other Facebook Pages and other places to find them on the web. Marketing Takeaway Closing . Learn how to use social media for lead generation. DARPA Studies the Social Web with Weather Balloons Originally published Dec 11, 2009 2:38:00 PM, updated July 04 2013 Have you ever caught the live show? We broadcast in real-time every Friday at  , then make changes to make it more engaging. Today’s special guest is “comScoreis reporting that time spent on Facebook by 18-24 year olds is waning.In July 2009, minutes spent on Facebook dropped by 3%. In August, itplummeted 13%. By September, minutes spent on Facebook crumbled by 16%.” Nationwide balloon-hunt contest tests online networking http://facebook.grader.com/center_img http://www.karen-rubin.com/hubspottv-cohost-poll/ Marketing Tip of the Week “…designedto test the the way social networking, crowdsourcing or lesser-knownWeb-based techniques can help accomplish a large-scale, time-criticaltask…in part to give the military new ideas on ways to operate in arange of situations, from natural disasters to combat.” 10 Examples of B2B Facebook Fan Pages NOTE FROM THE PRODUCERS: Top Word of 2009: Twitter   with Marketing Takeaway Video: How to Use Social Media for Lead Generation karenrubin Free eBook: How to Use Facebook for Business “Thetrue dilution is not in relationships, but in how we choose to investin and also manage them. We will eventually need to embrace a “multiplepersonality order” approach as the lines blur between who we arepersonally and professionally.” Click here at 4:00pm ET today to watch the show live. Vote for the New Years Co-Host – Forum Fodder “Ina year dominated by world-shaking political events, a pandemic, theafter effects of a financial tsunami and the death of a revered popicon, the word Twitter stands above all the other words. Twitterrepresents a new form of social interaction, where all communication isreduced to 140 characters,” said Paul JJ Payack, President of TheGlobal Language Monitor.’ www.HubSpot.tv   and @ 10 Examples of B2B Facebook Fan Pages – Twitter continues to grow and take over the world. Download the free video Is Facebook Losing the Young Folk? (Episode Length:  18 minutes, 27 seconds) Defense Advanced Research Projects Agency Forrester’sPage informs fans about upcoming seminars and other events, in additionto aggregating feeds from their analysts’ blogs. “TheDARPA Network Challenge calls on groups to pinpoint the locations of 10red weather balloons scattered around the country – with a $40,000prize going to the first team to find them all.” , the chief creative officer at Mullen.  Salesforce.com’s Page displays photos and videos, including user-provided ones, from a recent conference. – Facebook is no longer just students. Marketers need to bring it into their overall marketing mix. Focus on the customer problems. What if it was a completely newproduct concept? “Thetrend that isn’t discussed in these doomsday articles is thetransformation in how we forge and maintain contacts in the social web.There’s something to be said about quality over quantity…In manyways, we’re building and joining communities around our online persona.” Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

4 Unexpected Situations For Creating Content

first_img Want to learn more about publishing a blog on your business website? Download the free webinar to learn how to create a thriving inbound marketing blog. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack There are many opportunities you may be missing to create content in your day to day lives. I remember reading an article by Chris Brogan about how he “does it all”. Chris is a speaker, author, consultant, and father… And on top of that, he regularly blogs multiple times per day. How does he do it? He makes the most of every moment. He’s always thinking or doing something (even if that something is playing with his kids).So when do you find time to create content? Here are a few underused opportunities.Waiting for a Delayed FlightIn fact, this article was written while waiting for a delayed flight! With this unexpected free time, I pulled out my iPhone and started typing with my thumbs. I managed to finish 2 articles before boarding the plane.In the Car or Grocery StoreWhile this takes some setup time so as to stay safe, you can setup a video camera to film you while you drive to your next appointment. Or maybe you get an audio recording device, stick it in your shirt pocket while you go grocery shopping. Just start talking and answer a common customer question as if you were talking to your customer there in the grocery store. For many folks, this is a much faster way to create great content.Live Blogging While at an EventThis means taking out your computer and taking advantage of the ever pervasive wireless Internet at many conferences and sharing the learnings from the event itself . By the end of the event, you’re done! You would have spent that time there anyway, so why not create a blog post or two in during the process.Outsource Content by EmailOk this was a trick answer I suppose but still results in great content with limited time. Think about the top 3 questions in your industry and send them out to experts you know in the field. Send them by email, get their answers by email, and combine them into a blog post. This curated type of content actually works great becasue it draws the credibility of each person that contributes.Other ideas of great times to leverage for content creation? Please share in the comments below! Photo Credit: Dr Stephen Dann Free Download: Blogging for Business Originally published Nov 10, 2010 8:00:00 AM, updated July 28 2017center_img Topics: Content Creationlast_img read more

How to Create a Wildly Successful Facebook App

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If you haven’t had a lollipop lately, you should try this one. I promise you’ll enjoy it.No, I’m not offering real candy, but I am offering an experience you’ll still find sweet (your teeth can thank me later). Take This Lollipop, a new Facebook application, is a creepy but fascinating interactive video that brings out the spookiness in social media. Launched just two weeks before Halloween, it’s already gained almost 10 million Likes, making it one of the fastest-growing Facebook apps ever.The application, created by Jason Zada (also the creator of the very popular Elf Yourself), took only 30 minutes to script and just four weeks to produce the video. Another amazing fact: no promotion was put behind the app. It just went viral.“It really started as a social experiment — the old adage ‘don’t take candy from strangers’,” said Zada. People did the hard part for me — they convinced each other to try it. You have this lollipop that you know you shouldn’t take, but if your friends tell you to try something that’s potentially really scary, would you do it?”So what are the reasons behind this app’s rapid, viral growth? Here are 6 takeaways from Take This Lollipop and how you can incorporate these characteristics into your campaigns to help them get shared virally:1. Make it an ExperienceThings that go viral are not stale or boring. Oftentimes, they are exciting, educational, entertaining, fun, distinctive, foster strong emotions, or many of these in one. When creating a campaign you hope to go viral, give it a “wow” factor. Most of the time, it’s also best to avoid being too commercialized, meaning the use of over-saturated company branding that takes the life right out of it. Take This Lollipop focuses on the experience. The emotional factor in this case is fear, but it’s also fun and entertaining.2. Make it SimpleWhen something is complicated, people will resist using it or sharing it. Your campaigns need to be simple to understand within seconds, easily digestible and easy to use, touch, or hear. Take This Lollipop is no more complicated than accepting Facebook permissions to watch the video. And the video is short. That’s it. Always think ‘keep it simple stupid.’3. Make it Easily ShareableDon’t create friction with your campaign, which can make it difficult to access or share. Don’t put it behind a pay wall or account registration (in most cases). Even though Take This Lollipop requires granting Facebook access (a requirement for all Facebook applications), it’s still really easy to connect the app with your profile. Also, add social media sharing buttons in visible places so people can share your amazing content!4. Make it UniqueWe like new things, especially if they are unique. If you create a campaign that’s cliché and has been done before, it’s going to make it a lot less exciting. Campaigns that go viral have never been seen before. When creating your campaign, focus on creating something truly original.5. Make it Somewhat ControversialThere’s a lot of debate right now regarding Facebook privacy and the lack of confidentiality in social media. You never know who might be watching and who can see what information about you. Take This Lollipop capitalizes on this controversy by highlighting that exact fear (and plays off of ‘don’t take candy from strangers’) in an interesting way, which is why it has people talking. Zada further explains; “It’s kind of a horror movie that has no blood, no guts, but there’s this person that you don’t want looking at your information. And that to me was the scariest of all.”6. Make it PersonalizedOne reason that Take This Lollipop and Elf Yourself are so popular is due to their personalized experiences. People can upload their own photos or Facebook profile, and as a result, they become part of the experience. This can make a campaign even more engaging. Look for ways to make your campaigns customized or personalized, if possible.Credit: Zada quotes from Mashable Inbound Marketing Originally published Nov 14, 2011 2:00:00 PM, updated July 03 2013 Topics:last_img read more

30 Brilliant Social Media Marketing Tips From 2011

first_imgWith so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven’t benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.1. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. They blog about being entrepreneurs, which is great – if your target audience is entrepreneurs. Blog about the things that your community wants to know about. (Source: Mark Suster)2. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. (Source: Jeff Esposito)3. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website. (Source: The Next Web)4. Mobile check-in deals aren’t just for restaurants and bars. See how one medical practice creatively offered a special to his tech-savvy patients for checking in. It’s something any small business marketer can learn from. (Source: Mashable)5. How frequently you blog does count. Businesses that blog daily generate 5 times more traffic than those that post only weekly or daily. (Source: Social Media Examiner) Bonus tip: need ideas for all that content? Here’s 100 of them to get you started.6. Hashtag-stuffing tweets doesn’t work. A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. (Source: Social Media B2B)7. If you follow more people than are following you, you could harm your Twitter account’s SEO potential. Search engines “trust” those with more Twitter influence, and following many more people than follow you isn’t always an indicator of that. (Source: Marketing Profs)8. Building an online community? Show your power users that you appreciate their contributions. Do this by asking them for feedback, offering prizes and giveaways, and actually saying “thank you” for their interactions, mentions, and good content. (Source: Social Media Today)9. Blog about the problems your product or service solves – not about the product or service. No one cares about you (yet.) Everyone cares about their own problems and if your product or service can help. (Source: Social Fresh)10. Think of marketing as storytelling, and think of your customers as the characters. Think about what motivates them. Measure what patterns they display. Let their actions, wants, and needs drive the story. (Source: Joey Strawn)11. Depressing tweets, vague tweets, tweets about your weight loss – and of course, our favorite, the humblebrag – these are all messages that are better kept to yourself. A little personality is fun. But for the most part, stay professional and positive. And always, always stay classy, of course. (Source: BostInnovation)12. What does your social media strategy really need? It needs to answer simple questions. Who am I speaking to? What do they want from me online? How will this strategy evolve? It’s not tools or tactics or having the perfect definition for either one. It comes down to these basic ideas that are all about tying social media to your businesses needs. (Source: Smart Blogs on Social Media)13. Publishing a blog post on your company blog? Post several tweets of that post and track the success of different times and keywords for your followers. (Source: Social Media B2B)14. Stop talking about yourself if you want more retweets. Want to get more RTs? Of course you do. They drive traffic to your blog posts, can boost SEO, and connect you with with more followers. According to Social Media Scientist Dan Zarrella’s latest research, tweets with self-reference get fewer retweets than those with other information. So be relevant, share good information, and don’t make it about yourself. (Source: Dan Zarrella)15. The medium isn’t the message. Remember that Twitter, Facebook, or whatever platform you’re using isn’t the strategy; it’s a tool to distribute your message. (Source: Entrepreneur)16. Choose to measure social media metrics that tell you how you’re doing based on why you’re doing social media in the first place. This will require you to step back and think about why you are tweeting, or why you have a Facebook Page. Is it because you want sales? Then measure conversion rates. Is it for market research? Then monitor trending topics. (Source: Clickz)17. Use geo-location Twitter searches to identify local prospects to connect with. In Twitter’s advanced search, you can refine your search by keyword and location. (Source: Jeff Bullas)18. Use social media data to find your key influencers, outline your media plan, and develop your messaging. By listening to customer conversations on social media, companies can learn a lot of information about their competitors and industries that will help them better craft their marketing programs. (Source: Mashable)19. Create a Facebook group to stay connected with those you meet at conferences months after the last panel. The new Facebook groups aren’t the old “I lost my cell phone number” most people have been invited to at some point. New groups allow you to email content, use collaborative group docs similar to Google Docs (perfect for sharing Twitter usernames or other contact information), and message the whole group at the same time. (Source: Social Fresh)20. Consider the timing of your social media posts – time of day, time of week, and time of year. If you’re posting to your Facebook Page in the mornings but your audience isn’t looking until after office hours, your updates are lost in the mix. If you work for a seasonal brand (think snowboards), how do you need to better tailor your content during the summer vs. the “on-season?” (Source: Search Engine Optimization Journal)21. You don’t need the voice of influencers – you need your brand advocates. Engaging with influencers just for the sake of having someone with 100,000 Twitter followers talk or blog about your product isn’t useful because they aren’t invested in your product. Your brand’s existing advocates are. An influencer might get you quick buzz, but your brand advocates offer longevity. (Source: Danny Brown)22. Have a common name? Use checkusernames.com to test personal brand monikers that will work for your social media handles and domain. It’s likely that DanTaylor.com is already taken, but you can check to see what variations are available so you can create a cohesive personal brand across all social networks. (Source: The Next Web)23. Plan your editorial calendar for what ebooks can result from your blog posts.  Cranking out content for a company blog each day isn’t easy, but if you approach your content creation strategically, you can do it in a way that scales for your business. (Source: Social Media B2B)24. If you’re going to tell people to “like” your company on Facebook, have something of value waiting there for them. Give them a reason why they should “like” you. (Source: Outspoken Media)25. If your company makes a mistake on social media – think rogue tweets – step out and own up to the mistake. Don’t pull any tricks and pretend you were hacked. (Source: Smart Blogs on Social Media)26. Use social media contests as an opportunity to learn more about your customers. Ask them how they heard about your promotion to get a sense of what channels people use to learn more about your brand. (Source: Mashable)27. Here are three universal content blueprints to include in your company’s blogs: offer a new opinion, create a killer list, or teach your customers how to do something. (Source: Social Fresh)28. Leverage social search and boost your rankings for target keywords by offering content (ebooks, webinars, etc.) and having community members pay with a tweet. Use hashtags.org to find hashtags that matter to your audience and work them into your pay with a tweet offering to tap into prospective community members on the web. (Source: SEOmoz)29.) Include social sharing and follow buttons on your site, your blog, and in your emails. Use this how-to guide to learn how you can create them for all the major social media networks. (Source: HubSpot)30. It seems obvious, but an often disregarded quality of great community and social media managers is great social skills. Tact and discernment go a long way. (Source: SocialFresh)What social media marketing tips helped you out in 2011? Let us know in the comments!Image Credit: daniel_iversen Social Media Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 9, 2011 5:30:00 PM, updated October 20 2016last_img read more

Facebook Finally Introduces Embedded Posts: What You Need to Know

first_imgYesterday, Facebook launched a new feature that we’ve always wanted: the ability to embed Facebook posts on websites. Just like tweets, this new feature will allow you to embed all public statuses, photos, videos, and hashtags — and users will be able to interact directly with the embedded content. They can like and share the post, like or follow the post author, or view the author’s Timeline without leaving the page the post is embedded on.Unfortunately, it’s currently only rolled out to a handful of select whitelisted publications — folks like CNN, Mashable, and Bleacher Report are the only ones who can embed Facebook posts on their sites. But Facebook says that this update will be rolling out to all users soon.While we’re all anxiously waiting to get our websites approved (*fingers crossed*), we wanted to give you all the run-down of how this new feature works, plus a few ideas to jumpstart your marketing efforts once your site is whitelisted. Once Facebook Flips the Switch, Here’s How You Embed a Post: Embedding a Facebook post is just as simple as embedding a tweet, Vine, or Instagram post: Just copy a section of code and paste it into your HTML. Here’s how you do it:1) Find the Facebook post you’d like to embed. In the top right corner, click the grey arrow to pull down more options.2) Choose ‘Embed Post.’3) Copy the code that appears, and paste it on your site. … And that’s it. Simple, right? Now, the better question to answer is: How can you actually use this new feature in your marketing?How to Use Embedded Facebook Posts in Your MarketingThere are lots of ways you could use Embedded Facebook Posts … you’ve just got to get creative. Here are a few ideas for using this new feature that can help get your creative juices flowing:1) Recaps of Facebook ChatsRunning a Facebook chat on your Page that was particularly enlightening for your Fans? Chances are, your blog followers would love to be enlightened, too. Embed the post where you held the chat and pull out some of the main questions (and answers) for your blog visitors to read. And poof: an easy way to repurpose content that you know your buyer personas will love, not to mention show your social media fans some love.2) Newsjack ReferencesDid a company in your industry announce its latest news on Facebook? Grab the Facebook embed code from the launch post to use as a jumping off point for your newsjack. Keep in mind that this could get a little sticky for you if you’re trying to newsjack controversial crises (like the whole Amy’s Baking Company fiasco) where the Facebook posts get deleted — in that case, the posts you try to embed will show an error on your blog. Still, this could be a great way to include interactive content in most of your newsjacks.3) Contest WinnersIf you’re having users submit original content on Facebook to win a contest, you might want to announce the winners on your website or blog by embedding the posts. For example, we’re currently hosting an INBOUND 2013 Scholarship contest — users submit original content to potentially win a free ticket to the inbound marketing conference — and I would love to show off any winning entries from Facebook on the blog. With this new feature, I would dream no more!4) Best Practices and ExamplesWith this new feature, you can kiss messy Facebook post screenshots goodbye. Now, you can just embed interactive posts in your blog posts. Bonus: Your audience can get an indication of the success of the post as all the interaction metrics get pulled in, as well. In fact, The Huffington Post has already done this type of post — check out how they used the new Facebook embeds to explain the “21 Reasons To Love George Takei.”5) Interactive Press ReleasesWe’ve all heard that we need to make press releases more interactive and exciting for journalists. Why not use embedded Facebook Posts to announce your next product launch in place of a stodgy press release? (We know you’ve been dying to get rid of it anyway. 😉 ) Switching up our press release style paid off for us a few years ago when we acquired oneforty, so it might be something to consider for your next big announcement.How would you use embeddable Facebook Posts in your marketing? Let’s come up with some creative ideas in the comments!Image credits: Facebook Facebook Marketing Originally published Aug 1, 2013 8:00:00 AM, updated July 28 2017 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Marketing Mad Libs: Expert Edition [SlideShare]

first_img Marketing Mad Libs: Expert Edition from HubSpotA few core themes emerged from our favorite fill-in-the-blanks:The Power of the CrowdRecently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. That trend in content, combined with the massive success of Uber and AirBnB, led both Jeremiah Owyang and Michael Lieberman of Square 2 Marketing to reference the power of the crowd in their Mad Libs. Jeremiah referenced Quirky and GE’s willingness to crowdsource product feedback, while Michael referenced resurfacing client content as one of the most underrated marketing tactics.As marketers, we take pride in being content machines, but we shouldn’t hesitate to lean on our customers, followers, and community from time to time for valuable content. Regardless of the publishing platform or the marketing focus, one thing is clear: Your audience wants to get out of the stands and into the game, and brands who ignore this trend do so at their peril.The Human Touch MattersDavid Meerman Scott isn’t one to mince words, so it’s no surprise that he shared this advice: “Stop trying to pimp your products and services. Nobody cares.”The team at LinkedIn agreed, noting that brands spend too much time trying to distinguish between B2B and B2C marketing. At the end of the day, Lana Khavinson from LinkedIn notes: “There is no such thing as B2B or B2C, it’s all H2H, human to human.”Far too often, marketers think about their emails, landing pages, websites, or campaigns without giving enough consideration to their audience. How do your customers consume content? What do they care most about? How can you help, educate, or entertain them? Earning attention is far more impactful than renting it — that’s one of the most important tenets of inbound marketing, and a consistent refrain from Marketing Mad Libs.Learn to Tell a Great StoryAllen Bonde of Actuate said “a passion for storytelling” was his number one criteria for hiring a new marketer, while Rand Fishkin noted the power that serendipity can have in your marketing efforts if you’re willing to look beyond just data. Anne Mercogliano of Twitter shared that the businesses that break through social media noise are the ones that “prioritize content that offers value” to their community.One thing is clear: Whether you’re at an event, eating dinner at a bar, or interacting with a brand for the first time on social media, everyone loves a good storyteller. So if you’re creating visual content, writing awesome blog posts, or giving incredible presentations, remember that a compelling story wins the day.How would you finish some of these mad libs? Comment and let us know! Topics: Content Creation As a group, we marketers can be a bit … verbose. Particularly when we add in experts and analysts who talk about marketing for a living.With attention spans dwindling and Polar Vortex induced cabin fever setting in, we tried to brainstorm a way that we could make use of the projections and thought leadership of pioneers in our field without an encyclopedia full of content.Hence, the birth of Marketing Mad Libs: Expert Edition, in which we gave some of our favorite analysts, authors, and all-around awesome marketers the task of finishing a sentence with a prediction or insight. (The shorter and pithier, the better.) Take a look:center_img Originally published Mar 7, 2014 2:13:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Facebook Says These Are the 15 Best Brands on Facebook

first_img Topics: On April 29, Facebook announced the winners of the third annual Facebook Studio Awards — Facebook’s way of recognizing brands and agencies from around the world creating great campaigns. With 1.28 billion monthly users and access to a trove of consumer data, companies of all shapes and sizes have integrated the social media platform with their marketing in an attempt to attract and engage today’s digital consumers. The winners of this year’s Facebook Studio Awards were selected based on three criteria:1) Craft & ExecutionQuality of visuals, aesthetics, and copywritingImpact in peoples’ News FeedsRelevance to audience and brand2) Scale & ExecutionDid the campaign reach the intended audience?Did you reach people where they spend the most time on Facebook’s News Feed and mobile?Use of Facebook marketing products to extend campaign reach3) ResultsCampaign impact on overall business goalsThe ROI of the campaignSo, without further adieu, here are the companies and agencies who created the most engaging and successful campaigns on Facebook in the past year …Blue Awards: The Best of the Best 1) If We Made ItAgency: Droga5Client: Heineken USAThis year, the average 30 second advertisement slot during the Super Bowl cost four million dollars. The “If We Made It” parody campaign was Newcastle Brown Ale’s creative way of stealing the spotlight at a fraction of the cost. Newcastle’s “If We Made It” Campaign satirically showed the world what their Super Bowl campaign would have looked like, if only they could have afforded to actually create it.The campaign featured teasers for the ads they would have made. They announced actress Anna Kendrick and football Hall of Famer Keyshawn Johnson as the stars they would have used in their commercials. Newcastle even released the storyboards and the footage of the focus groups that would have been, for the campaign that never was. Facebook StatsOver 5.6 million impressionsOver 1.3 million engagements1.16 million video views69,000 Likes16,000 shares8,000 commentsThe Big PictureBrand awareness grew 5%Purchase consideration grew 19% among their target2) Facebook for Good Blue Award: Trial by TimelineCompany: Colenso BBDOClient: Amnesty InternationalAmnesty International is a New Zealand-based human rights organization committed to the civil liberties of every person on Earth. The purpose of the Trial by Timeline campaign was to highlight that a person’s civil liberties should never be taken for granted.Trial by Timeline analyzed Facebook users’ personal profiles, looking at who you were friends with, everything you had ever Liked, posted, or written, as well as all of your personal information. Then, taking into account everything that you had ever said or done on Facebook, Trial by Timeline sentenced Facebook users to hundreds of punishments that they would have received in various parts of the world.The campaign has attracted 340,000 unique visits with an average visit duration of 7:27 minutes, and increased the Amnesty International New Zealand Facebook community more than 500%.Gold Awards: The Best of the Rest1) Facebook for Good Gold Award: Bentley BurialCompany: Leo Burnett Tailor MadeClient: ABTO — Brazilian Association of Organ TransplantThe Bentley Burial campaign was designed to draw attention to the problem of burying healthy organs that could be used to save lives. In order to achieve this goal, Brazilian millionaire, Count Chiquinho Scarpa, posted on his Facebook Page that he was planning to bury his half-million-dollar Bentley. Scarpa then used his Facebook page to convince Brazilians he was serious by posting pictures of the preparation for the burial.The campaign drew remarkable media coverage. On the day of the burial, Scarpa announced in front of all of Brazil’s major media outlets that he would not actually bury his car. He then used the opportunity to draw parallels with the car burial, and organs being buried when they could be used to save lives.The campaign reached more than 172 million people through social media and organ donations increased by 31.5% in a single month following the Bentley Burial campaign.2) Try My HybridCompany: Saatchi & Saatchi NorwayClient: Toyota NorwayTry My Hybrid is a service featuring real Norwegian Toyota hybrid owners who allows strangers to test-drive their cars at no cost. Toyota then turned to their Facebook page to promote the campaign and to recruit hybrid owners to take part in the Try My Hybrid service.The campaign resulted in 1.65 million unique visitors to the Try My Hybrid website as well as hundreds of PR stories and a number of awards. Silver Awards: Tier Three1) FootifyFMCompany: Clemenger BBDOClient: National Australia BankThe NAB, a major sponsor of the Australian Football League, noticed that despite being the third most multicultural country in the world, their biggest sporting events were still only being broadcast in one language.FootifyFM culminated in a live broadcast of the 2013 AFL Grand Final in Australia’s 10 most popular languages. The site used Facebook to find commentators for each of the 10 languages and to build awareness of their initiative to bring Australia’s national sports everyone.2) Léon VivienCompany DDB ParisClient: Musée de la Grande Guerre (Museum of the Great War)The Léon Vivien campaign was carried out entirely using a Facebook company page. However, rather than create a typical company page, the page focused on telling the personal story of Léon Vivian, a man who lived through WWI. The page was treated as if it were 1914 again and Léon was updating the page himself discussing his thoughts and sharing images with the world.The Facebook page attracted 50,000 fans in just two weeks as well as 7,500 shares and 6,500 comments. The Museum of the Great War saw a 45% increase in museum visitors following the Léon Vivien campaign.3) Social FlyerCompany: North StrategicClient: FGL Sports Ltd.For decades, Sport Chek’s promotions were featured exclusively on their paper flyer. The company realized that people were no longer reading the paper flyer and that their target market of 18-34 year olds was consuming most of their media online. In order to reach this demographic, Sport Chek created the Social Flyer — a digital version of the paper flyer — on Facebook. Sport Chek has engaged an audience of more than 700,000 fans and saw a 1.6x positive return on their Social Flyer campaign.4) Facebook for Good Silver Award: The Most Powerful ArmCompany: Finch, Havas Worldwide AustraliaClient: Save Our SonsTo raise awareness about Duchenne Muscular Dystrophy (DMD), a disease suffered by young males that results it loss of motor function in the arms and legs before the age of 13, Save Our Sons created “The Most Powerful Arm Ever Invented.”The mechanical arm signs signatures on a petition to the government asking them to match all donations dollar for dollar. Anyone can sign the petition by going to TheMostPowerfulArm.com and allowing the website to access their basic Facebook information. People can then watch as the robotic arms signs their name on the petition via live stream. A picture of their name is then immediately posted to their Facebook timelines to help spread awareness about the campaign and to encourage others to sign the petition as well.The campaign generated over 6.5 million Facebook impressions and, more importantly, resulted in over 32,000 signatures. 5) The Smart Phone LineCompany: Colenso BBDO/AIM ProximityClient: Samsung New ZealandSamsung used Facebook and Twitter in order to get their fans to launch the new Galaxy S4 smartphone for them. Rather than have customers wait in line outside of their stores for the new product, Samsung had their fans wait in a virtual line on Facebook and Twitter.Every day for the last two weeks leading up to the launch, Samsung gave people who had signed up for the virtual line features of the new product to promote via their social media accounts. The more engagement people’s posts generated, the further ahead they would move in the virtual line.The campaign resulted in 51,728 Facebook stories and the total number of people reached through organic sharing on social media was 15,345,413.6) Wendy’s Bacon Portabella Melt on BriocheCompany: VMLClient: Wendy’sWhen tasked with selling the new burger, the advertising agency realized that the biggest problem would be to convince people to order the new burger despite its challenging name.To spark conversations and awareness about the new burger online, the agency decided to butcher the pronunciation of the bun in their own advertisements. As expected, the ads received thousands of comments from people eager to criticize the advertisers for their mistake.  The campaign resulted in 1.7 million total engagements and Wendy’s attracted more than 50,000 new Facebook fans.Bronze Awards: Tier Four1) Made By YouCompany: FoxyMoronClient: Worldwide MediaThe magazine Femina India created the first fully crowd-sourced magazine issue by giving Indian women the chance to run the magazine themselves.The ‘Made By You’ Facebook application was then launched and focused on the simple idea that the magazine offered women the space to share their own stories. The application was used to collect basic information about the women and their personal stories. The company also used Facebook ads and promoted Facebook posts to grow awareness. The campaign reached a total of 2.97 million Facebook users, 12.1 million Facebook impressions, and resulted in 41,435 new fans.  2) Playland Hot SeatCompany: Rethink CommunicationsClient: PlaylandPlayland sent eight teenagers to Vancouver’s premier amusement park for free. The catch: Playland’s Facebook fans controlled their experience, selecting the rides. All of the action was captured using GoPro cameras and relayed to the Facebook audience via live stream. By engaging with the Playland site and content, fans were given more control over the teens and fans could also play trivia games to win prizes. The campaign reached 266,775 Facebook users and generated 566,914 total impressions and 28,961 fans in the process. 3) Reclaim Your AngusCompany: 72andSunnyClient: CKEWhen McDonald’s discontinued their angus burger, their customers took to social media to voice their discontent. Carl’s Jr. & Hardee’s saw this as an opportunity to go after some of the McDonald’s customer base. The company created videos featuring CKE’s CEO responding directly to fans and uploaded them to Facebook as sponsored stories. CKE also used the Facebook Power Editor to target angry McDonald’s fans. 4) The Hornbach HammerCompany: HEIMAT BerlinClient: Hornbach Baumarkt AGHornbach announced on its Facebook page that it had purchased a tank, but did not reveal what the tank was actually for. Through Facebook posts highlighting the transformation, Hornbach slowly revealed that the tank was being transformed into a new product, the Hornbach Hammer.There were only 7,000 Hornbach Hammers created and the first sales were limited to Hornbach Facebook fans. The awareness created on Facebook caused the hammer to sell out just two hours after it officially went on sale in stores and online.5) The Longest Bench In The WorldCompany: ContextaClient: SO Appenzeller Käse GmbH (Appenzeller cheese)Appenzeller cheese advertises their famous Swiss cheeses with three herdsmen on a bench in Appenzellerland Switzerland. The company used their Facebook page to invite their fans to participate in the attempt to break the world record for the world’s largest wooden bench.Through Facebook, Appenzeller fans could reserve their own personal seat on the bench and view step by step images of the construction. Within just a few days, 660 meters of seating on the virtual bench had already been reserved by fans. Throughout the course of the campaign, Appenzeller attracted more than 6,000 new fans, a 150% increase, as well as half a million people from 66 countries around the world that became aware of Appenzeller cheese as a result.Which of these campaigns is your favorite? Brand Awareness Originally published May 2, 2014 11:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

What in the World Is a Thank-You Page? [Under 100 Words]

first_imgA thank-you page is the page contacts see immediately after filling out and submitting a form on a landing page.The thank-you page is the final stage in your conversion process. In addition to thanking the person who converted on your landing page, optimized thank-you pages:Make the requested item easily accessibleDirect people to other parts of your siteProvide additional calls-to-actionEncourage social sharingYou can also combine your thank-you pages with automated emails that’ll immediately follow up with your contacts and suggest an additional offer they might enjoy — it could increase conversion rates.What other terms or inbound marketing practices would you like to see explained in under 100 words? Leave your requests in the comments below! Landing Pages Originally published May 3, 2014 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:last_img read more

How to Get More People to Open Your Emails [Video]

first_img Originally published Jun 2, 2014 8:00:00 AM, updated February 01 2017 Topics: For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you’ve only got one chance with an email send to get someone to open your email. You cross your fingers and hope. Will people open this email? Will they hit spam? Will they actually click on it? Pleaseohpleaseohplease go well. Wouldn’t it be nice to know beforehand if your email would get opened?Full disclosure: You won’t be able to predict the future. But you can stack the deck in your favor by following a few best practices for increasing email open rates. Even though open rates shouldn’t be the only metric you base your success on, it’s still important to optimize for opens — after all, people need to open your email to be able to click on it. So in the third part of our email marketing series, we’ll walk you through three essential tips to getting more people to open your emails.Want to read the transcript instead of watching the video above? Here you go:How to Get More People to Open Your Emails [Transcription]Raise your hand if you wish you had more email every day?Anybody? You? … Yeah, I didn’t think so. Let’s face it: Every email inbox in the world is completely cluttered. From those annoying LinkedIn notifications and the Twitter email that fires off every time someone new follows you, we’ve been completely inundated.So as a marketer, you’ve got a lot to compete with. When you’re going up against all of those emails, your email has to stand out.  And the best way to do that? Write a compelling subject line. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates. Tip #1: Optimize Your Sender Name and Preview TextLet’s just take a minute and look at your inbox. What do you see? In most email providers this a typical message layout. It has three elements:Sender nameSubject lineMessage previewThese are the three elements that your reader will see and that will most influence them to open your message. The key to optimizing your sender name is to make it something that is easily recognizable to your subscribers so they want to open it. For most companies, this mean your sender name includes your company name.But there’s lots of ways you can get creative here.We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. With a confidence level of 99.9%, we had a clear winner. Our conclusion after conducting this A/B test was that emails sent by a real person are more likely to be clicked on than emails sent from a company name.On your next email send, try changing out your sender name from your company name to your personal name.The preview text is a little easier — it should be something that follows up to your subject line. Maybe it answers your subject line’s question, or just follows along with the same theme. For example, check out this awesome preview from BuzzFeed’s email: It made me laugh … and I opened the email.Don’t forget about your “From” field and preview text. These are just as important as the subject line.Tip #2: Personalize Your Subject LinesA recent MarketingSherpa case study showed that personalized email subject lines can increase your clickthrough rates by 17.36%. But, most companies underutilize personalization or completely leave it out all together. If you have the data to personalize your subject lines, then use it. You can get higher clickthrough rates by testing first name and full name personalizations in your subject lines. For example, if your email recipient has recently downloaded a piece of content, try personalizing the subject by thanking them and sharing a reminder link to that content. Include their first names or even add something about their specific location. You definitely don’t want to go overboard here. You can easily cross the line to creepy-company-who’s-stalking-their-customer mode, and no one want to go there. Adding these little personal touches shows that you care about them — not just getting their email address.Tip #3: Avoid SPAM TriggersEmail spammers rely heavily on certain words to boost their open rates. Because of this, email providers use spam filters to keep out emails using these words.As an email marketer, you need to know what these words are and avoid them. You need to avoid using words like “Cash,” “Quote,” and “Save.” That being said, spam filters look at more than just subject lines to determine if they will deliver your email. For example, “Free” is a traditionally spammy subject line word, but you would notice that we included it in our “101 Companies Rocking Social Media” subject line.We did a lot of background research to make sure this word wouldn’t work against us. Because we have a solid sender reputation, and we were sending out an email from a real person, including “free” in this line didn’t impact the email’s deliverability. Moral of the story here is to be wary of spam trigger words. Don’t avoid them completely, but use them in a way that is non-spammy. So, remember … personalize your subejct lines, test your preview text and sender name, and avoid using spam triggers. These little tweaks could help you get found, opened, and engaged with in your subscribers’ busy inboxes. Until next time, happy marketing. Share This Video With OthersClick to tweet: Improve your email marketing conversion rates with this free 5-part video series from @HubSpot: http://hubs.ly/y03l4l0 Email Subject Lines Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

A Simple Guide to Web Traffic Terms

first_img Originally published Jul 15, 2014 8:00:00 AM, updated July 28 2017 Topics: Views, visits, visitors — it’s all the same, right? Not so fast, speed racer. If that’s your way of thinking, you could be misinterpreting your traffic data and making some ill-informed decisions.  Because lots of people tend to throw these various terms around all willy-nilly, I’ve compiled a nice little cheat sheet so you can truly understand what’s what, interpret your website analytics correctly, and make well-informed, data-backed decisions about your marketing. Before you read on, it’s important to note that various analytics tools may have slightly different definitions of the following terms. It’s best to consult your particular tool’s documentation to understand exactly how each is calculated.Pageviews/ViewsA pageview (in Google Analytics) or a view (in HubSpot) is counted when a page on your site is loaded by a browser. It is counted every time the respective tool’s tracking code is loaded. In other words, if a person were to view a page on your site and reload the page in their browser, that would count as two views. If a person viewed one page, viewed a second page on your website, and then returned to the original page, that would count as three views.Pageview data is great for understanding your site’s stickiness. Are they visiting one page and then bouncing? Or are they sticking around to check out more of your website’s content?Unique PageviewsA calculation you’ll find in Google Analytics, unique pageviews aggregates pageviews that are generated by the same user during the same session (see definition of session below). A unique pageview is the number of sessions during which that page was viewed one or more times. So if a person viewed the same page twice (or more times) during an individual session, unique pageviews would only count that pageview once.VisitsIn general, a visit is when someone reaches your website from a referring source outside your website domain. Usually, analytics tools only attribute one visit even if a person goes to multiple pages on your site while they’re there. In other words, a person can accrue multiple pageviews during one visit. This is why pageview counts are generally larger than visit counts.In HubSpot’s software specifically, if a person were to visit your website, click a link that took them to another website, and then come back to your website, that would count as two visits.SessionsA session — which is specific to Google Analytics — is a group of interactions that take place on your website within a given time frame. In other words, a session is the container for the actions a user takes on your site within that time frame. While similar to visits in that one session can involve multiple pageviews, it’s this additional layer of timing that makes sessions unique. By default, sessions in Google Analytics last 30 minutes, but you can adjust this length to last just a few seconds or a few hours at a time. A session ends and a new session starts for a user when either A) there has been 30 minutes of inactivity and the user becomes active again, B) the clock strikes midnight, or C) a user arrives via one campaign, leaves, and then comes back via a different campaign.In contrast to HubSpot’s definition of visits, if a person comes your site, leaves, but returns within 30 minutes, Google Analytics will count it as one session, not two. In addition, if a person is inactive on your site for 30 minutes or more, any future activity on your site is attributed to a new session, even if they’ve never left your site. This is why HubSpot users may see a discrepancy between visits in HubSpot and sessions in Google Analytics. Visitors/UsersA visitor, or a user in Google Analytics, is someone who visits your site. Keep in mind that a single visitor/user can have multiple visits to your site, (or sessions in Google Analytics). In HubSpot’s software, for example, a visitor is tracked by the cookie placed in their browser by the HubSpot tracking code installed on your website. In Google Analytics, how users are calculated is a bit more complicated. If you were to segment your analytics by a particular time frame, for example, the visitors/users count would tell you how many different individual people visited your site during that period of time. New vs. Returning Users/VisitorsA report you’ll find in Google Analytics, this shows the ratio of new to returning users by number of sessions and percentage of sessions. A new user has never been to your site before, whereas a returning user has visited your site in the past. These metrics are great for getting a sense of how well you’re retaining your visitors, and how effective you are in attracting net new visitors at the top of the funnel.Just keep in mind that, because Google Analytics uses cookies to track visitors, the report won’t be 100% accurate in distinguishing new from returning visitors. For example, if a person visits your site via their mobile phone and then on their personal computer, they’ll be counted as new visitors on both occasions (unless you’re using Google’s Universal Analytics capabilities).Got it? Good. 😉 Web Analytics Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Ben & Jerry, theSkimm & Apple: The Inspiring Stories of 10 Famous Co-Founders

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Marketing Case Studies Originally published Mar 11, 2016 8:00:00 AM, updated July 28 2017 “Choose co-founders the way you would choose a spouse,” advises entrepreneur and author Danielle Newnham. “The reality is that you will, at least in the early days, spend far more time with your co-founders than your partner.”The co-founder relationship is perhaps the most personal of all business relationships. Co-founders are like the parents of a newborn business, and as such, they spend countless hours working (and arguing) together in order to see that business become successful.Some of the world’s most successful co-founders have had drastically different outlooks and skill sets, but it was often those differences that made the relationships work. Combine a sales-minded dreamer with a genius engineer, or combine a punk rocker with a hip-hop pioneer, and — as you’re about to discover — the sum can often be greater than its parts.The Inspiring Stories of 10 Famous Co-Founders1) William Procter & James Gamble (P&G)Source: P&GTalk about a co-founder relationship being personal: William Procter and James Gamble, co-founders of what would become one of the world’s largest companies, were brothers-in-law. Procter, a candle maker, was married to Olivia Norris, while Gamble, a soap maker, was married to Olivia’s sister Elizabeth. It was Olivia and Elizabeth’s father who convinced Procter and Gamble (his sons-in-law) to merge their candle and soap-making operations, citing that they were competing for the same raw materials (namely, animal fat and oil). So in 1837, they took their father-in-law’s advice and Procter & Gamble was born. Today, P&G is a multinational consumer goods company that employs more than 100 thousand people and has a market cap north of $200 billion. Some of its most successful brands include Crest, Charmin, Gillette, and Head & Shoulders.And to think it all started with a father-in-law’s simple suggestion. The moral of the story here: Always listen to your in-laws. (Or at least try to tolerate them the best you can.)2) Bill Hewlett & Dave Packard | HPSource: HP Memory ProjectIt’s unclear how Procter and Gamble decided on the order in which their names would appear, but for Bill Hewlett and David Packard, we know how they figured it out: They flipped a coin.The original garage entrepreneurs (garagepreneurs?), Hewlett and Packard became friends in 1934 after they had both graduated from Stanford University with degrees in electrical engineering. In 1938, they rented a garage in Palo Alto and started working on their first product: an audio oscillator for testing sound equipment. In 1939, they formalized their partnership and held their infamous coin flip to determine whose name got top billing.Hewlett and Packard both took an employee-centric view of management. And as a result, HP became one of the first U.S. companies to offer flexible work hours, profit-sharing, and several other employee benefits. As Bill Hewlett once noted, “What I’m most proud of is the fact that we really create a way to work with employees, let them share in the profits, and still keep control of it.”As partners, Hewlett and Packard always had each other’s back. When Hewlett went to serve in the Army during WWII, Packard ran the company on his own until Hewlett’s return. And similarly, when Packard stepped down as HP’s CEO to serve as the U.S. Deputy Secretary of Defense during the Vietnam War, Hewlett stepped up to take his place. Together, the two entrepreneur/patriots developed a company culture at HP that has persisted for decades.Today, the Palo Alto garage that Hewlett and Packard started out in is a California State Historical Landmark. It bears a plaque that reads “The Birthplace of the Silicon Valley.” 3) Danielle Weisberg & Carly Zakin | theSkimmSource: ForbesBoasting 1.5 million+ subscribers, theSkimm is an email newsletter phenomenon that’s changing the way people consume the news.TheSkimm co-founders Danielle Weisberg and Carly Zakin met while studying abroad in Rome, where — according to their About Us page — they bonded over “a mutual love of fried artichokes.” Both ended up as producers at NBC News in New York, and after listening to their friends constantly ask them for the latest headlines, they realized that the news media landscape was shifting.To capitalize on this shift, Weisberg and Zakin quit their jobs, moved in together, and launched theSkimm from their couch. “For two girls who grew up more ‘Morning Glory’ than ‘The Social Network,’ it took a lot of guts, and white wine, for us to make theSkimm a reality,” they wrote on their About Us page.Note: For a more in-depth look at how Weisberg and Zakin launched (and grew) theSkimm, check out our interview with them on The Growth Show.4) Bill Gates & Paul Allen | MicrosoftSource: ForbesNot all co-founder stories have fairy tale endings. And while Microsoft’s founding duo Bill Gates and Paul Allen both ended up multi-billionaires, their relationship didn’t exactly go up and to the right.Gates and Allen started out as childhood friends. Both attended the private Lakeside School in Seattle, where they bonded over a mutual passion for computers and BASIC programming. By the 1970s, both had moved to the Boston area — Gates to attend Harvard, and Allen (three years Gates’ senior) to work at Honeywell. It was there that Gates and Allen first learned about the Altair 8800, one of the world’s first personal computers. With the arrival of the Altair, Gates and Allen began to sense that writing (and selling) software for personal computers could be a big business. (Spoiler alert: They were right.) In 1975, the two formalized their partnership under the name “Micro-soft” and created their first product: a BASIC programming language for the Altair. Even in the early days, however, there was some strain on the co-founder relationship. Gates was adamant that they split ownership of the business 60/40 (in Gates’ favor), citing that he was still a student while Allen was able to earn a salary. A few years later, Gates fought to tip the ownership scales even more (to 64/36). And perhaps most egregiously of all, Allen once overheard Gates complaining about how unproductive he (Allen) had become, and how he wanted to dilute Allen’s ownership in Microsoft even more. Allen was battling cancer at the time.Allen resigned from Microsoft in 1983, but would remain on its board of directors until the year 2000.5) Steve Jobs & Steve Wozniak | AppleSource: The Next WebThe story of Steve Jobs and Steve Wozniak co-founding Apple in the Jobs’ family garage is perhaps one of the best-known co-founding stories ever. So for the sake of saving paper — errr, pixels — here’s the tl;dr version: Jobs and Wozniak met through a mutual friend. They were exposed to the latest personal computing technologies by way of the Homebrew Computer Club in Silicon Valley. The first product they collaborated on was a “blue box” for making free long-distance phone calls. Then, in 1976, they launched their first computer: The (retroactively named) Apple I.Unlike the Gates/Allen partnership where both founders were technologically savvy, with the Jobs/Wozniak partnership, the former was more of a sales-minded, “big picture” guy, while the latter was an electronics guru. Needless to say, that combination of skill sets worked out rather well for Apple’s co-founders.And while Hollywood might portray Jobs and Wozniak as constantly butting heads, that’s not how Wozniak remembers their co-founder relationship. “We never had a fight or an argument,” he told the Milwaukee Business Journal back in 2014. “We were always friends.”6) Rick Rubin & Russell Simmons | Def JamSource: NPRIt’s one of the more unlikely partnerships on this list: A 21-year-old NYU student who plays in punk rock bands (Rick Rubin) joins forces with the 27-year-old manager of the hip-hop group Run-D.M.C. (Russell Simmons). The result? One of the world’s most successful record labels, Def Jam.The year was 1984, and Rubin had just started dipping his toes into the world of hip-hop. He had produced the track “It’s Yours,” by T La Rock and Jazzy Jay, which got the attention of Simmons. After meeting at a party, the two instantly hit it off and start running a record label together out of Rubin’s dorm room. A year later, they released the first album under the Def Jam banner: LL Cool J’s “Radio.”By the end of 1986, “Radio” had gone platinum, Def Jam had released the Beastie Boys’ debut album, “Licensed to Ill” (which would go on to become the top-selling hip-hop album of the decade), and they had signed Chuck D.’s new group, Public Enemy.It was a good year. And it was a year that marked Def Jam’s transformation from a startup to a major music industry player. While Rubin would end up leaving Def Jam in 1988 to launch a new label, the original Rubin/Simmons partnership will always be remembered as a pioneering force in the music world. Perhaps their most notable contribution was folding the intensity of rock music into hip-hop music … something that had never really been done before. As Rubin once explained, “So up until the time of Def Jam, pretty much most of the rap records at the time were R&B records with people rapping on them. And then I think one of the things that separated our records from the ones that came prior was that they had more to do with what the actual hip hop culture was … the goal was to capture the energy that you felt at a hip hop club.”7) Linda Avey & Anne Wojcicki | 23andMeSource: BloombergIn some cases, the social impact a business could potentially have is more important to a founder than the business itself. That was the case with Linda Avey when she set out to found the genetic testing company 23andMe.As the story goes, Avey’s original business partner was on board for selling 23andMe’s testing kits, but was against Avey’s bigger plan: to build a massive genetics database for researchers, which could help lead to medical breakthroughs.As Avey was pursuing funding for the project, she learned about Anne Wojcicki, a biotech analyst at a hedge fund. Avey invited her to dinner. “She showed up in jeans with a backpack slung over her shoulder (loved that!),” Avey wrote about Wojcicki on Quora. After meeting with Avey several more times and learning more about the project, Wojcicki came to a decision: She wanted in. Avey was happy to have her, and the two worked together in a shared office to get 23andMe off the ground. 8) Ben Cohen & Jerry Greenfield | Ben & Jerry’sSource: One Life SuccessRemember: Building a successful company is a marathon, not a sprint. And this saying is especially relevant in the case of Ben Cohen and Jerry Greenfield, considering how they met. As Cohen explained back in 1995, “I met Jerry running around the track in seventh grade gym class. We were the two slowest, fattest kids in the class. I liked him because he was funny and smart, and you could count on him.”While Cohen and Greenfield remained friends through high school and college, their business partnership almost never came to be. Cohen had his heart set on becoming a potter, while Greenfield was planning on becoming a doctor. Fortunately for ice cream fans everywhere, no one would buy Cohen’s pottery, and no medical school would accept Greenfield. So after debating between starting a bagel business or starting an ice cream business, they chose the latter based on the lower start-up costs.Having grown up together in New York, Cohen and Greenfield eventually made their way to Vermont in search of a suitable location for their first homemade ice cream parlor. In 1978, they landed on a dilapidated gas station, which they fixed up themselves. By 1983, they were franchising Ben & Jerry’s stores and selling their signature ice creams (like Chunky Monkey) via independent distributors. By 1984, they had already topped $4 million in annual sales, and by 1985, they were donating 7.5% of their annual pre-tax profits to charity via the Ben & Jerry’s Foundation.”When we first started, it was just a lark. We never expected to have anything more than that one homemade ice cream shop, but now Jerry and I are millionaires,” Cohen once said. “Our relationship hasn’t changed at all … Food has always been our binding tie – food and our girth.”9) Larry Page & Sergey Brin | GoogleSource: The GuardianIn 1995, a 22-year-old Larry Page visited Stanford as a prospective computer science doctorate student. His tour guide? A 21-year-old Sergey Brin, who was already working on his computer science doctorate at the school.The two didn’t become friends right away, as both were very opinionated and considered each other “obnoxious,” according to a Wired interview. But as Page began researching how websites link between one another, and started building out technology that could identify all of those millions of connections, Brin became fascinated.By 1998, Page and Brin had joined forces, dropped out of Stanford, and — like Jobs & Wozniak and Hewlett & Packard before them — set up shop in a garage. In the early days, their Google search engine pulled in 10 thousand queries a day. Today, it’s estimated that Google receives 3.5 billion searches per day.10) Julia Hartz & Kevin Hartz | EventbriteSource: Vator.tvJulia had a great job working at FX Networks. Her Hollywood office even came with a view. But then she met her future husband, Silicon Valley investor and entrepreneur Kevin Hartz. First he asked her to marry him (she said yes), and then he asked her to co-found a company with him (to which she also said yes).Eventbrite, a self-service ticketing platform, was born in a wiring closet in 2006. Julia was in charge of customer experience and business operations, while Kevin — with the help of a third partner, Renaud Visage — worked on the product. Today, Eventbrite has a valuation north of $1 billion.As a husband and wife co-founding team, the dynamics of the relationship were obviously a bit different compared to the entrepreneurial norm. However, as Kevin said in an interview back in 2013, “When you’re working with founders, your fellow founders, that relationship is fundamental whether it’s romantic or not.”In that same interview, Julia commented on how the two were able to preserve their relationship as the business grew: “We had this law that we would divide and conquer, and wouldn’t work on the same thing at the same time. It just so happened we had complimentary skills so that was an easy thing to do.”Any other great co-founding duos out there that we missed? Tell us about them in the comments section below!last_img read more

Chris Lacy Talks About 2-TD Performance and Gundy’s 100th Win

first_imgChris Lacy scored two touchdowns in #okstate’s 37-20 win over No. 10 West Virginia. His post-game thoughts. #GoPokes pic.twitter.com/rRnxNmlb9h— Cowboy Football (@CowboyFB) October 29, 2016Although there were a couple miscues between Lacy and Rudolph early, the junior receiver made the most of his three catches.His first catch came in the second quarter and gave the Cowboys their first touchdown. His next two came in the fourth quarter. He had a 19-yard play on third and eight to keep the drive alive and then the seven-yard touchdown to seal the deal and give OSU a 14-point lead with just over five minutes remaining. Chris Lacy had a big-time performance Saturday as the Cowboys welcomed No. 10 West Virginia for an early morning homecoming showdown at Boone Pickens Stadium.Lacy talked with OSU’s Allison Gappa after the game about his two-touchdown effort and the significance of being such a helping to secure Mike Gundy’s 100th win.“Mason just found me when I was open, he trusted me and I made the catch,” said Lacy. While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more

10 months agoTottenham boss Pochettino proud to reach another Cup semifinal

first_imgAbout the authorPaul VegasShare the loveHave your say Tottenham boss Pochettino proud to reach another Cup semifinalby Paul Vegas10 months agoSend to a friendShare the loveTottenham boss Mauricio Pochettino is proud to have led the club into another Cup semifinal.Spurs will meet Chelsea in the final four of the Carabao Cup after victory over Arsenal last night.Pochettino said, “It’s an important thing to be in the semi-final. It’s our fifth season and (we’ve been in) four semi-finals. “Remember, we played the final against Chelsea (League Cup, 2015), another semi-final against Chelsea at Wembley in the FA Cup (2017) and Manchester United in the FA Cup (2018). We are close. “The effort is massive and the most important thing is to be there, competing and trying and one day maybe we will get the reward we deserve.” last_img read more

10 months ago​Chelsea target Koulibaly close to signing Napoli contract

first_imgTagsTransfersAbout the authorFreddie TaylorShare the loveHave your say ​Chelsea target Koulibaly close to signing Napoli contractby Freddie Taylor10 months agoSend to a friendShare the loveNapoli are close to securing their star centre-back to a new contract.Tuttomercatoweb reports that Kalidou Koulibaly will be signing a new deal that will give him a wage of €6 million per year.And the most important story is that his deal will not have a release clause.Koulibaly is wanted by both Manchester United and Chelsea.But his club are adamant he will stay, insisting they would even reject bids close to 100 million. last_img

10 months agoInter Milan offered Bayern Munich veteran Arjen Robben

first_imgInter Milan offered Bayern Munich veteran Arjen Robbenby Carlos Volcano10 months agoSend to a friendShare the loveInter Milan have been offered Bayern Munich veteran Arjen Robben.Off contract in June, Robben has announced he is leaving Bayern at the end of the season.The Dutch midfielder has opened the door to a return to PSV Eindhoven, however FcInterNews.it says agents have also offered him to Inter.While now 34, Inter management have welcomed the approach and are actively discussing adding Robben to the squad next season.Though Inter are keen to drive down the average age of their squad, they’re willing to make an exception for Robben. TagsTransfersAbout the authorCarlos VolcanoShare the loveHave your saylast_img

10 months agoFriend admits Morata WANTS to leave Chelsea

first_imgTagsTransfersAbout the authorPaul VegasShare the loveHave your say Friend admits Morata WANTS to leave Chelseaby Paul Vegas10 months agoSend to a friendShare the loveAlvaro Morata WANTS to leave Chelsea this month.Speaking on Cadena Cope, a member of the striker’s camp revealed the Spaniard has decided to leave Stamford Bridge in January.PSG, Bayern Munich and Atlético Madrid are all being linked with Morata.However, Sevilla are regarded as favourites to land the centre-forward – with a loan arrangement already being discussed.Both Sevilla coach and sports chief Joaquin Caparros have confirmed their interest. last_img

Congress fields Renuka Chowdhary from Khammam

first_imgHyderabad: The Congress has named former Union Minister and senior leader Renuka Chowdhary as its candidate for Khammam Lok Sabha seat in Telangana. Her name figured in the seventh list of candidates announced by the Central Election Committee on Friday night. The party had already announced candidates for 16 seats in Telangana and only Khammam was pending. The decision came a day after Telangana Rashtra Samithi (TRS) decided to field Nama Nagrswara Rao from Khammam, hours after he quit the Telugu Desam Party (TDP) and joined the Telangana Rashtra Samithi (TRS). Chowdhary, who was elected from Khammam in 1999 and 2004, lost to Nageswara Rao of TDP in 2009. In 2014, Congress left the seat for Communist Party of India (CPI). P. Srinivas Reddy of YSR Congress was elected and later joined TRS.last_img read more

Gracia confident ahead of the match at Old Trafford

first_imgWatford managed to beat Newcastle 2-1 in the previous round and Javi Gracia believes that they can continue in this winning note even in the upcoming game against Manchester United at Old Trafford.The Hornets have nothing to play for but their pride – they are clear from the relegation places but they are far from the top spots as well. And their coach wants them to continue with good results to improve the overall feeling of the season.The Spaniard spoke about his side’s upcoming game as he said, according to watfordfc.com:harry maguire, manchester UnitedMaguire says United need to build on today’s win George Patchias – September 14, 2019 Harry Maguire wants his United teammates to build on the victory over Leicester City.During the summer, Harry Maguire was referred to as the ultimate…“Now after our last game, getting to 41 points, now [the top half] is our new target. We will try to win the last game, try to score a goal away, try to compete in the same level as the last games and try to get a better result in the last away game.”“Now we are one of four teams on 41 points and you never know what will happen, we try to get points and achieve the best position.”last_img read more

United is Boring and behind Liverpool in transfer market declares Paul

first_imgThe former midfielder, Paul Ince represented Manchester United and Liverpool respectively during his playing days and feels from his wealth of experience that Anfield is a more attractive destination for signings than Old Trafford.Manchester United’s “boring” brand of football has seen them become less attractive to prospective signings than arch-rivals Liverpool, claims Paul Ince, according to Goal.divock origi, liverpoolReport: Origi cause Klopp injury concerns George Patchias – September 14, 2019 Divock Origi injury in today’s game against Newcastle is a cause for concern for Jurgen Klopp.Perhaps with one eye on Tuesday’s trip to Italy…Liverpool club holds the history and purchasing power to compete with the best in the business when it comes to the pursuit of world football’s top stars.Jose Mourinho has been criticised severally including from Man Utd treble winner Yorke, who describes his style as a load of crap plus the current supposed defensive mindset frustrating certain players as well as a demanding fan base.Ince spent his football playing career at the highest level; after leaving West Ham United he joined Manchester United where he played in the Premier League. After two years in Serie A he returned to England to play in the top flight for Liverpool, Middlesbrough and Wolverhampton Wanderers.last_img read more

POLICE TO FACE MEDIA ON WALTERS MURDER

first_img Worst fears as a tourist is murdered in Providenciales; ten homicides for 2019 Bahamas Police takes 10 to court for murders and other crimes, including a couple for cruelty to a child Facebook Twitter Google+LinkedInPinterestWhatsApp Related Items:clifford ashton, Kentley walters, murder Recommended for you Freeport Man Killed in ‘The Ghetto’, Homicide Count Now At 100 Facebook Twitter Google+LinkedInPinterestWhatsAppProvidenciales, 02 Jan 2015 – Superintendent Clifford Ashton of the Criminal Investigations Department (CID) will be addressing the media on the Kentley Walters Murder investigation.That press conference, originally scheduled for today is now pushed to Monday at Police HQ in Provo.last_img