Google Ads vs. AdSense: We Break Down the Differences

first_imgWhen most people think of advertising on Google, they picture the text ads that show up at the top of Google’s search engine results pages. But Google actually has another advertising program that they released three years after Google Ads’ inception. It’s called Google AdSense.Below, we’ll go over the main differences between Google Ads and AdSense, from whom they’re geared toward, how their bidding works, and how much money they can make and cost you. Read on to learn more.Create a Google Ads campaign that makes money for your business using this essential guide.Ads (Formerly AdWords) vs. AdSenseThe difference between Google Ads and Google AdSense is that Google Ads is a program that lets advertisers display their cost-per-click advertisements on relevant Google search results pages and a network of their partner sites. Google AdSense is a program that lets web publishers open up small portions of their website for the same advertisers to display their ads on. While the Google Ads program is geared toward attracting advertisers, the Google AdSense program is geared toward attracting publishers.How Does Google Ads Work?With over 3.5 billion search queries on Google everyday, Google Ads is one of the most popular and effective types of online advertising.Naturally, there’s enormous demand for the top ad rankings, so Google triggers an auction anytime there are at least two advertisers bidding for keywords that are related to search queries that users consistently enter into Google.Image Credit: WordStreamAdvertisers can then categorize keywords and their corresponding ad copy and web page into groups, pick the group they want to bid on, and choose their maximum bid. Next, Google will select a keyword from the advertiser’s ad group that they deem most relevant to users’ search queries and enter it into the auction.A Google auction isn’t like your typical auction for antiques, though. They want to level the playing field when it comes to leveraging the size of their reach, so instead of the highest bidder always winning the auction, the bidder with the highest Ad Rank always wins.AdRank is calculated by multiplying your maximum cost-per-click bid with the quality score of your ad, which is calculated by measuring your page’s relevance to the keyword, user experience, and click-through-rate. This means organizations can’t acquire the top ranking for any keyword they want just because they have the biggest ad budgets. Their content has to be engaging.Image Credit: WordStreamGoogle AdWords wants to incentivize the best advertisers to advertise the best content on their search engine results pages, so they reward ads that have high quality scores with higher ad rankings and lower cost-per-clicks.In the same vein, they also want to discourage bad advertisers from advertising bad content, so advertisers with low quality scores will usually only acquire a high ad position if they pay a huge cost-per-click bid. If they want to pay lower a cost-per-click, they have to settle with stooping at the bottom of the ad rankings.If you win a Google auction, your actual cost-per-click is calculated by the second highest ad rank divided by your quality score, plus one cent. The only time you’ll pay your maximum bid is if you’re the only bidder in the auction or if you make the highest bid in the auction, but you have the lowest ad rank. In this case, you’ll acquire the last ad rank.Image Credit: WordStreamHow Does Google AdSense Work?Just like Google Ads, advertisers bid on publishers’ ad space in the Google Ads auction. They bid on certain keywords, and if a publisher’s content has the same or similar keywords, Google will sell their ad space to the highest bidder and pay the publisher a small portion of the bid whenever people click the ad on their website.Image Credit: Google AdSenseHowever, AdSense doesn’t optimize the ads that they display on publishers’ website for a maximum return on investment like Google Ads does for its advertisers when they want to optimize their ad campaigns. So, essentially, the amount of money a publisher can earn with AdSense hinges on how well advertisers can craft their ads.Publishers do have control over the types of ads that display on your website, though. They can choose from text ads, display ads, rich media ads, and more. They can also customize their ad’s style or create their own, which gives them the ability to change the size, color, textual, background, and border details of the ads that display on their website. Additionally, they can only place three content ads, three link ads, and two search boxes on each of their web pages.If you want to sign up for the Google AdSense program, submit an application here. Originally published Mar 19, 2019 7:00:00 AM, updated March 19 2019 Topics: Google Ads Don’t forget to share this post!last_img read more

Report: Brazil 3 Bolivia 0

first_imgPhilippe Coutinho scored a brace as Brazil opened the Copa America with a 3-0 win over Bolivia in Sao Paulo.After an underwhelming first half at Estadio do Morumbi, Coutinho scored twice within eight minutes of the restart to put Brazil in control on Friday.A VAR check and handball led Coutinho to the penalty spot and the Barcelona star made no mistake in the 50th minute before making it 2-0 three minutes later after capping a sweeping move. Article continues below Editors’ Picks ‘There is no creativity’ – Can Solskjaer get Man Utd scoring freely again? ‘Everyone legged it on to the pitch!’ – How Foden went from Man City superfan to future superstar Emery out of jail – for now – as brilliant Pepe papers over Arsenal’s cracks What is Manchester United’s ownership situation and how would Kevin Glazer’s sale of shares affect the club? Everton came off the bench and scored the goal of the night with a blistering effort from outside the area in the 84th minute as the Selecao – who have won the Copa on each of the previous four occasions they have hosted in 1919, 1922, 1949 and 1989 – made a winning start in Group A.GOOOOOOOOOL DO BRASIL! Mais um gol de Philippe Coutinho, agora de cabeça!!2 x 0  | #JogaBola #BRAxBOL pic.twitter.com/sHeGi03rzs— CBF Futebol (@CBF_Futebol) June 15, 2019Playing without superstar Neymar after he was ruled out of the tournament with an ankle injury, 2018 World Cup quarter-finalists Brazil dominated but struggled to create any real clear-cut chances.Thiago Silva saw a header flash wide of the post and Casemiro came close with an audacious effort for Brazil, who had 77 per cent of the possession in the opening 45 minutes.The half-time whistle was met by a chorus of boos around the stadium amid a subdued atmosphere as Brazil failed to impress against Bolivia – a nation in which they had won nine and drawn two of the past 11 games on home soil, scoring 46 goals and conceding just four times.But a VAR check helped ease some of the tension and pressure with the ground after Adrian Jusino was adjudged to have handled the ball inside the penalty area.Coutinho successfully converted the spot-kick before he completed a quick-fire double after latching on to Roberto Firmino’s cross at the back post.The result was never in doubt from that point as Brazil turned the boos into cheers in the south-west of Sao Paulo, where substitute Everton scored a stunning long-range goal with six minutes remaining. What does it mean? Brazil up and running with 100th winSeeking a ninth Copa title and first since 2007, Tite’s Brazil got the job done in Friday’s curtain-raiser. It was not perfect but the Selecao managed to claim their 100th Copa victory.Coutinho takes centre stageThe Barcelona attacker struggled at Camp Nou in 2018-19, leading to speculation of a possible return to the Premier League via Chelsea or Manchester United. Coutinho, however, stepped up when Brazil needed him most with his first international brace since scoring a hat-trick against Haiti at the Copa America Centenario.Improvement needed by BrazilIf the half-time boos were any indication, Brazil did not meet expectations prior to the break. Richarlison and Roberto Firmino were virtually non-existent in the first half, while Coutinho and David Neres struggled to make an impact. The Selecao did beat Bolivia but they will be punished against better opposition if they do not improve.What’s next?Brazil will look to make it two wins from two against Venezuela on Tuesday, while Bolivia face Peru on the same day. read morelast_img read more