Trophy Wife

first_imgYoung trophy wives of rich, often much older, Americans are known to starve themselves and jog for miles to maintain their figures. But a jealous Indian man in Britain laced his wife’s food with steroids in an effort to fatten her up so she would stop long walks and stay home to cook for him and mind their children.Dalwara Singh mixed the drugs into the meals of his wife of 17 years, but was caught by his teenage daughter, who tipped off her mother, who called police.The prosecutor told the court: “He wanted to stop her from going out for walks, because he wanted her to be at home to cook for him and look after the children. He said he didn’t consider the side effects and intended to stop.”Judge Ebraham Mooncey gave Singh a 12 month suspended sentence: “You may have been doing it to make her give up her job, gain weight and stay indoors and make her want you and rely on you. It was a well-planned exercise and you say you gave her the steroids at least four or five times. It’s had a terrible effect on her, causing long-term emotional harm.”His lawyer acknowledged: ‘It’s a truly bizarre case. He’s deeply embarrassed and appalled, ashamed and bitterly regrets it. He did it so she’d gain weight to get back to the pattern of their life, so she’d cook dinner and look after the children, so she wouldn’t go out for walks to lose weight….. Yes, he was controlling in the relationship and however much you may disapprove it as a way to conduct affairs in modern Britain, it’s something that exists in some parts of some communities. I’m not an apologist for it, but it’s not in itself against the law.” Related Itemslast_img read more

Thinking of Taking Your Pets Abroad? Here is What You Should Keep in Mind

first_imgVineet Arora was astounded when he discovered that he would have to spend about half of his savings to take his pet dog along when he moved from India to Australia. But he didn’t hesitate much when his bank balance got lighter by $14,000. He, after all, had his Rottweiler right by his side when he landed in the island country in 2015.Arora is, of course, not the only pet-owner who has done everything short of moving mountains to relocate to another country with their furry friends. And agencies like Airpets make the process easier for them. “People are willing to pay a large amount and sacrifice a lot of time, power and energy to take their pets abroad and Vineet was one of them,” said Varun from Airpets, a UK-based agency that deals with relocating pets worldwide.Challenges Galore No pet owner, of course, even thinks of leaving the animals behind when it’s time to move across countries. However, government procedures and quarantine rules make it so difficult for them that many owners start having second thoughts.Nadine Templer faced a tough time to decide whether to leave her family dog behind or take it along when her husband got transferred to Dubai. Templer, 56, belongs to France and is married to an American. The couple, who had been living in India for almost 20 years, were torn with the thought of having to leave behind or give away their 10-year-old dog named Jade, which was extremely close to their daughter. “Moving from India was already a nightmare but taking Jade with us was quite a task,” Nadine said. “We did it for the sake of the kids and although the American Embassy did almost everything for us, there was still a lot of paperwork, vaccinations and other procedures that we had to go through.”And just when you think that the struggle is over, with all the paperwork and vaccinations in place, you realise that there is yet another hurdle to be cleared — the airline rules. Taking Pets by AirNatasha Singh with Kiki, her German ShephardNatasha Singh shudders when she recalls the experience she had with the airlines while she was bringing her dog from Cambodia to India. “My dog, Kiki, is like a child to me, and it was extremely important to for me relocate with my dog. How can you leave a child behind?,” she says, adding that the option of leaving the pet behind is more traumatic than putting it through the air cargo journey. “The pet must be prepared for the travel as it can be a traumatic experience for them, especially if it’s their first travel,” she says. “The process is a little expensive but it’s worth every penny to have your four-legged child with you on the other side of the borders.”The challenges that Singh, who owns an Indian restaurant in Cambodia, faced were mainly with the airlines. “The staff was very inconsiderate and wouldn’t give a damn about the animals. But I am thankful at the way it turned out for us, as I heard that two dogs had died on the flight a week prior to my journey.”Varun from Airpets points out that although it is a lengthy procedure, it is not something that cannot be done. The owners just need to make sure that the pets are vaccinated, and they have the vaccination book that is an important document for pets to travel. “Every country has its own set of rules and regulations for an animal to enter it and the cost also differs from one nation to another,” he says.Dilemmas that Pet-owners FaceWhile it’s natural for pet-owners to want to relocate with their animals at any cost, there are some who adopt rescued pets and are willing to pay for their relocation from India to the country that they stay in.Vandana Anchalia, who runs an NGO called Kannan Animal Welfare that rescues animals and re-shelters them, reveals that they often get requests from people who want to adopt the animals and are ready to pay the cost of flying it to their country. However, she also says that they come across many dogs and cats who are left behind when the owners relocate and are not able to deal with the complicated procedures. “Every day, 3-4 people approach us to shelter their dogs or cats because they are moving abroad,” she says. “It is sad, because you just need patience as the process is not impossible. It is definitely worth the trouble rather than leaving behind your pet.”Archit and his wife with Ammo, their BoxerThere are, on the other hand, people like Archit, a businessman from Noida in Uttar Pradesh, who decided to change his choice of destination just for the sake of his pet. “I and my wife have been looking to move abroad for about two years and our first choice was Australia,” he says. “But since we got to know that the procedure is long and involves a lot of money, we instead decided to move with Ammo, our 3-year-old boxer, to Canada.”Tough Rules in CountriesCountries have different procedures and rules for a pet to enter their borders. Some of the toughest countries to get your dog/cat/other pets are:Australia: The most expensive and complicated procedures have been put in place by the Australian government and the immigration services. Taking your petalong to Australia involves tiring and long procedures, and also costs a lot of money. If you are from a third world or a ‘non-rabies free’ country, it could take you about six months to a year to bring your pet along.New Zealand: The petmust either have been born or raised or lived in countries that New Zealand considers rabies-free for a minimum of six months to enter the country.Hong- Kong: Birdsmust have an import permit and health certificate to enter Hong Kong. Birds are not permitted to enter Hong Kong from the US, Vietnam, the Netherlands, Korea, Indonesia, South Africa, Ivory Coast or India.In some European countries, money may not be the issue but the process is time-consuming. To take your dog or a cat to a European country, you first need to get a Titter test, after which there’s a waiting period of three months. You can only take the pet as cargo.Things to Keep in Mind Get your petvaccinated from a vet.Ensure that the veterinary doctor provides you with a Vaccination card, which is a mandatory document for your petto travel.After getting the vaccination certificate, you need to get an Animal Health Certificate from the Animal Quarantine and Certification Service, Govt of India or from the animals and quarantine department of the country you are in.Get in touch with the concerned airline about the procedures, charges, and the requirement of a cage for your pet.Ensure that your peteither travels with you or after you so that you are available to receive it when it arrives.A set of guidelines has been put up by the Animal Quarantine and Certification Services (AQCS), Government of India, that you can read here. Related ItemsAirpetsforeign travel petsinternational cargo petsLittle IndiaRelocating with petsTravelling abroad petslast_img read more

Tweets in Hindi Becoming More Popular Among Indians: U.S. Study

first_imgTweets in Hindi are gaining more popularity among netizens in India, which is evident from the fact that the most liked or retweeted posts of Indian politicians are in Hindi, according to a study by researchers in the United States.  “Hindi language tweets are more likely to be shared and favorited in India when compared to English,” says the study, “Tweeting in Indian language widens politicians’ reach,” by the University of Michigan.A majority of posts on Twitter until 2014 were from the English-speaking urban population. The scenario on the social media has changed since then, the study said. “Of the 15 most retweeted messages by Indian politicians in the last year, 11 have used Hindi. All 15 of these messages are from the prime minister,” said the study, published in the Economic and Political Weekly. Political parties have recognized the importance of the social media in enhancing their political reach and the ruling Bharatiya Janata Party (BJP) is still leading the race in the number of social media followers. “While the ruling Bharatiya Janata Party still leads significantly in terms of social media following because of a top-down push from the center, other parties are also recognizing the role of the social media in political outreach,” said Joyojeet Pal, assistant professor at University of Michigan’s School of Information and lead author of the study. The study found Indian Prime Minister Narendra Modi leading in terms of online following but when it came to retweet figures, Congress leader Rahul Gandhi was far ahead from him. Gandhi’s tweets in Hindi have been widely retweeted. “Between January and April 2018, the median retweet count of Rahul Gandhi’s tweets consistently outscored the median retweet count of other Indian politicians’, including the Prime Minister, who has over five times as many followers,” says the report. “A reason for this can be that his tweets have taken on an aggressive style of confrontation that has helped the popularity of his messages,” said Pal, as per the University statement. There has been an extensive use of one-liners, wordplay and rhymes in his tweets and often these tweets have been in regional languages, he added. Underlining the importance of the local language in expressing the exact emotion without any disruption, Pal said, “Language can also be an indicator of the kind of emotion being expressed. Some of the most retweeted messages in Hindi have sarcasm or insults. This aligns with previous research that stronger emotions are more likely to be in local language than in English.” Pal and co-researcher Liz Bozarth say that it is too early to depict a net impact of language quantitatively, but they underline two main trends — Hindi tweets do better for political parties post-2016 and non-Hindi language tweets do not perform as good as the ones in English or Hindi.  “We are moving closer to an era in which politicians can actively switch to communicating with their constituents directly through social media, bypassing the traditional news media altogether,” Pal said. For the study, researchers aggregated 274 politicians, who are party leaders or hold an official post in a party. The political accounts were chosen on the basis of the number of followers, which had to be at least 50,000.  Related ItemsHindiSocial mediaTwitterlast_img read more

Govt Plans Centralized Database For Registered Marriages to Curb NRI Disputes

first_imgIn a move to make NRI grooms more accountable and curb incidents of desertion of wives in a foreign country, the Indian government is planning to collect data on all registered marriages, Minister for Women and Child Development Maneka Gandhi said on Nov. 6.“It is a problem running into thousands now. Many people are keen on marrying their girls off to NRIs and no due diligence is followed when the marriage takes place,” she said, PTI reported.The Woman and Child Development Ministry wants the Law Ministry to make registration of NRI marriages compulsory The WCD ministry will also be getting the data from the registrars. “From now registration of all marriages will be linked to the Women and Child Development Ministry’s website. This will be in place by the end of this month,” Gandhi said.The ministry will also create an integrated nodal agency to look into problems faced in NRI marriages. The members of this agency will include officials from the ministries of law, external affairs and home affairs. This step is a precursor to a host of new measures, including compulsory registration of marriages, that the government will take to curb this malaise.“We have prepared a plan of action that will go to the Cabinet as it requires amending a few laws,” Gandhi added.This decision was taken in presence of Minister of External Affairs Sushma Swaraj and Law Minister Ravi Shankar Prasad at an inter-ministerial meeting on Nov. 6.The Law Commission had, earlier this year, submitted that the compulsory registration of marriages was a “necessary reform” and recommended amending the Registration of Births and Deaths Act,1969 to include the provision.While there is no central law at the moment for registration of marriages, several states have mandated it be done, such as Punjab, Delhi, Haryana, Meghalaya, Uttarakhand, Tamil Nadu, Karnataka, and Mizoram. Gandhi’s announcements come on the heels of a report submitted to the Ministry of External Affairs by an expert panel on NRI marriages. The panel found several loopholes in the marriages, including cases where the NRI men were found to have not provided details of their actual profession, income, passport or residence abroad, or had kept back truth about the groom’s relationship status. There have been cases where the NRI groom and his parents leave the country with the dowry while the new bride is left behind to fend for herself.Chaired by retired Justice Arvind Goel, the panel also recommended that India amends its extradition treaties with countries to include domestic violence to seek custody of an accused, and impounding of passports of NRI husbands who are accused of harassing and deserting their wives.As per the National Commission for Women, about 13,000 cases were registered by the NRI cell between 2005 and 2012. Related ItemsLittle IndiaManeka GandhiMinistry of Women and Child DevelopmentNRINRI dowryNRI marriagesNRI wives harassmentNRI women abandonmentRavi Shankar PrasadSushma Swarajlast_img read more

NRIs Approach Supreme Court Over Parental Abduction Cases

first_imgA group of United States-based NRI parents has approached the Supreme Court of India to direct to the central government for framing a law to handle cases of parental abduction. The rise in the number of cases where a parent living in a foreign country takes the child back to India without notifying the other parent prompted the group to seek the apex court’s intervention on Dec. 1.The group’s advocates Jayant Bhushan and Shadan Farasat appeared before a bench of Justices RF Nariman and Navin Sinha, and said that the 1980 International Convention on Child Abduction, which mandates that a child should be immediately restored to his or her country of habitual residence in case of such abduction, has not been ratified by India, the Times of India reported.They also contented that India does not have a law to deal with such cases, and that it was important that the bench intervenes and sets guidelines so that child abduction cases involving NRI parents are heard by one competent court.After consenting to hear the plea of the group, the bench issued notice to the government, asking it to file its response within eight weeks.The petition points out that such cases often take years to reach resolution, which leads to children and families suffering from emotional and financial trauma. “There have been cases where the left-behind parent does not even know where the child is staying in India. Some parents vanish with the child without disclosing an address to the other parent. This is a traumatic experience for the other parent who does not know the whereabouts of his/her child. Despite the alarming rate of child abductions, neither the US nor India has put in place a mechanism to remedy the human suffering,” the petition said.The group of NRIs has contended that despite the Law Commission’s recommendations, the government is not taking steps to ratify the 1980 Convention. “There was lack of clear guidelines on the issue of jurisdiction and procedural aspects pertaining to international parental child abduction cases which were being filed by estranged couples both in India and the country of their residence, resulting in simultaneous proceedings in two different courts,” the petition added.The 1980 International Convention on Child Abduction provides for a legal mechanism where countries can work on these cases together. The convention requires that a central authority be formed, which is then supposed to help locate abducted children, encourage amicable solutions to parental abduction cases and process requests for return of children within six weeks of filing an application.“Despite several pleas, Indian law does not even recognize international parental child abduction as a legal issue, leave alone a crime. In India, there is no legislation or guidelines by the government to deal with such cases and matters of custody have so far been left largely to be determined by the courts. There has been no uniform policy followed by the courts, which tends to treat the issue of child removal as a custody dispute between parents. This is clearly in contravention of India’s international obligations,” added the petition.International Parental Child Abduction (IPCA) is the illegal removal of children from their home country by a parent to a foreign country or the illegal retention of children in a foreign country without the other parent’s consent or a court order from the jurisdiction where the children habitually reside. Related ItemsfamilyLawSupreme Courtlast_img read more

International Students Living in Overcrowded, Illegal Accommodation in Australia

first_imgWith a 12.6 per cent rise in international student population from 2016 in the past year, Australia is looking at an accommodation crisis where international students, especially Asian migrants, are forced to live in exploitative and illegal arrangements, the Guardian Australia reported.The number of people living in severely crowded dwellings jumped to 74 per cent in the five-year run up to 2016, as per the ABS data released this month. Migrants occupied almost half of the population living in overcrowded houses in 2016, at 47 per cent, a stark jump from 31 per cent five years before. In this migrant group, the people coming from India, China, Afghanistan and Pakistan make up half, with age groups of 19-24 years and 25-34 years dominating the demographic.The lack of affordable housing puts enormous pressure on students, who, under the terms of their visa can do 40 hours of paid work in two weeks. There is systemic workplace exploitation of international students and backpackers, where a third of backpackers and a quarter of international students are paid $12 an hour or less, Guardian had reported earlier. That is about half the minimum wage.Dozens of advertisements for cramped accommodation have been put up on classified sites like Gumtree over the past months and even on the site Weibo, which targeted Chinese students, according to the SBS News. A one-bedroom apartment in Sydney’s Clarence Street being leased out for $645 a week was put up on Gumtree as a house for eight people, the report said, adding that four people slept in the living room, with beds partitioned by curtains and cardboard. The bedroom had bunk beds to accommodate four people. The property manager of this apartment told the publication that he was not aware it was “(being) sublet”. He added that “overcrowding” was not uncommon in the city.“It’s just the nature of that market in the central business district where it does happen because you’ve got groups of people from overseas, Asian countries and the rest, that’s how they do it back home and it could happen here as well,” he was quoted as saying.A Nepalese student was quoted as saying by the Guardian that photos put up by Gumtree are not accurate representations of the place.Affordability is the main issue for international students, Leo Patterson Ross from the Tenants Union New South Wales told SBS News. “There aren’t individual rooms that are affordable to students and that means they often accept substandard or different kind of living arrangements to be able to afford homes close to their uni or near their work.”He added that students were particularly “vulnerable” because they do not have a strong sense of tenancy laws – including that overcrowded units may be illegal. In New South Wales, if the house provides beds for a fee to five or more, it should be registered as a boarding house.A City of Sydney spokesman told the SBS News the city takes overcrowded accommodation “very seriously as it can present fire and safety risks for occupants.” The issue of overcrowding, after all, first came into limelight in 2012 when two Chinese students jumped off the fifth floor of a building that did not meet fire safety regulations. The City of Sydney set up a special task-force in 2015, which found highly organized networks of unofficial boarding houses targeting international students. Related ItemsGumtreeInternational students in AustraliaSydneylast_img read more

Actor Hank Azaria ‘Willing To Step Aside’ From Voicing Apu on The Simpsons

first_imgFollowing the backlash surrounding the character of Apu Nahasapeemapetilon on The Simpsons, actor Hank Azaria said he is willing to “step aside” from voicing the character.He addressed the controversy surrounding the character, an Indian Kwik-E-Mart proprietor, during his appearance on The Late Show with Stephen Colbert on April 25. “The idea that anybody, young or old, past or present was bullied or teased based on the character of Apu, it just really makes me sad,” Azaria told Colbert. “It was certainly not my intention. I wanted to spread laughter and joy with this character, and the idea that it’s brought pain and suffering in any way, that it was used to marginalize people, it’s upsetting.”The controversy surrounding the character first came to public discourse with Indian American comedian Hari Kondabolu’s documentary The problem with Apu which was released in November. The documentary, which featured fellow comedians and actors in the United States, such as Aziz Ansari, Kal Penn, Maulik Pancholy, Utkarsh Ambudkar, Samrat Chakrabarti, Sakina Jaffrey, Aasif Mandvi,  Hasan Minhaj and Simpsons writer Dana Gould, among others, talked about the character and how its legacy impacted their lives as part of the diaspora living in America. Kondabolu maintained that he would be open to a conversation with Azaria about Apu.Kondabolu said in November, following the release of his documentary: “I would absolutely talk to him. Ultimately the film is about accountability, it’s about respect, it’s about open dialogue.”On Colbert’s show, Azaria, a Jewish American actor who traces his roots to Greece, clarified that he is not involved in the show’s response to the feedback and would be willing to transition out of the role. “I think the most important thing is to listen to Indian people and their experience with it. Listening to voices means inclusion in the writers’ room. I really want to see Indian, South Asian writer, writers in the room. Not in a token way, but genuinely informing whatever new direction this character may take, including how it is voiced or not voiced,” he said.“I’m perfectly willing to step aside. It just feels like the right thing to do to me,” he added.Responding to the interview, Kondabolu wrote on Twitter: “Thank you, @HankAzaria. I appreciate what you said & how you said it.”Thank you, @HankAzaria. I appreciate what you said & how you said it. https://t.co/Otmxygf3DP— Hari Kondabolu (@harikondabolu) April 25, 2018Earlier this month, an episode on The Simpsons raked up the conversation surrounding the documentary, receiving much backlash. The episode, aired on April 8, featured Marge Simpson sharing her favorite childhood book with daughter Lisa before realizing that it had racist stereotypes about people of Irish and Latin American descent. Her attempts to edit the story cause Lisa, billed as the most progressive character on the show, to remark: “Something that started decades ago and was applauded and inoffensive is now politically incorrect. What can you do?”With this line, Lisa looks at the picture of Apu on her nightstand. The photo carries the text: “Don’t have a cow.”Kondabolu responded to the episode with a tweet the next day, saying, “In The Problem with Apu, I used Apu & The Simpsons as an entry point into a larger conversation about the representation of marginalized groups & why this is important. The Simpsons response tonight is not a jab at me, but at what many of us consider progress.”A week later, The Simpsons showrunner and executive producer, Al Jean, responded to the feedback the episode received on Twitter. He said: “I truly appreciate all the responses pro and con. Will continue to try and find an answer that is popular & more important right.”.@TheSimpsons I truly appreciate all responses pro and con. Will continue to try to find an answer that is popular & more important right— Al Jean (@AlJean) April 13, 2018 Related ItemsHank AzariaProblem with ApuThe Simpsonslast_img read more

Not Your Average Internship: Come Work with 360i Summer 2018

first_imgWhy should you apply?You’ll learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world – but don’t just take our word for it, check out our client roster. Our program helps you gain real world advertising experience as part of a team that doesn’t just react to changes in the marketplace, but predicts and defines them. And our hustle doesn’t go unnoticed. We’ve been recognized in Advertising Age’s Agency A-List issue seven years in a row, named one of Fast Company’s Most Innovative Companies, and ranked amongst the best Lead Agencies and Search Agencies by Forrester Research. And because no summer is complete without a few cool work perks, we’ve got those too – like Summer Fridays, epic summer celebrations, and an Insta-worthy rooftop patio.Here’s what you need to know:Our full-time, paid internship program is open to current college juniors and seniors.The program runs for 10 weeks, from June 4 to August 10, with positions available in our New York and Chicago locations.We are accepting applications through February 28.If selected, you will be invited to take part in interviews. All interviews will take place on a rolling basis through March 16.There are opportunities available to work with teams across the agency in different departments. In your cover letter, let us know which department tops your list and be sure to share something interesting about yourself. Departments include: Audience & Media, Insights & Planning, Social Marketing, Corporate Marketing and PR, New Business, Influencer Marketing, Strategy, IT, Account Management, UX, Creative, Production, Operations, Integrated Media (Media), Digital (Media), Paid Social (Media), Paid Search (Media), Programmatic, Analytics, and Data Science.For more, catch us on Instagram, Twitter, Facebook, and LinkedIn.Visit our careers page to submit your application and join the 360i fam. 360i is now accepting applications for our 2018 Summer Internship/Junior Associate Program.last_img read more

20 Tips for Quiet Sex When the Kids Go to Sleep

first_imgHave kids? Quiet sex will save your sex lifeIt’s the first thing you dreaded before you had children. Or maybe the second after discovering you’d never sleep past 6 a.m. again. I speak of sex, and more specifically, of having sex with your partner when you also have curious, loud, we-refuse-to-stay-asleep children roaming your home.As difficult as it might seem to continue having a satisfying sex life after you created these adorable little beings, it’s also super-important. After all, we’re sexual beings. What mom in her right mind would want to deprive herself of an orgasm (and an after-sex glass of wine) after dealing with lunatic toddlers all day?The trick to having sex with children under the same roof is to have quiet sex. And despite what we’ve all learned from watching over-the-top porno films, quiet sex can be hot as hell. We spoke with a handful of sex experts and have the pleasure (get it?) of presenting you with 20 tips on having quiet sex after the kids have fallen asleep. Now get to it!Sex and intimacy coach Rebekah Beneteau, who is the founder of Pleasure Evolution, offered the following advice:1. Make love face-to-face and kiss when you are tempted to shout. This will muffle the noise and increase the connection between couples.2. Practice new ways to communicate in bed, like using words instead of grunting or moaning.3. Pull an Edward Cullen in Twilight and become a pillow biter. Whenever you’re tempted to make loud noise, bite on a pillow, a rolled up wash cloth or even your partner (um, be gentle, please). That last one definitely amps up the sexy.4. Invest in a good white noise machine. When placed outside the bedroom door, it will block a lot of the sound from escaping.Sex and kink educator Cassie Fuller, a co-founder of Touch of Flavor adult education company, has the following to say:5. Make your bed quieter. There are a few tricks you can do to make your bed quieter. Move your bed away from the wall so it doesn’t bump. Put a blanket under the legs of the bed to keep it from sliding, and tighten the bed frame so it doesn’t squeak.6. Forgo your bed. Try a standing position or switch up where you are having sex in your room. Try a more stable chair or toss a comforter on the floor.7. Do it in the shower. Running water has an amazing ability to drown out sound and even if the kids do happen to wake up for a moment they will only hear the water running.8. Make other noise. Try putting on some music, leaving the television on or simply creating some form of white noise. These sounds will make it harder to hear the sounds you are making.9. Be a little kinky! If your partner is making too much noise when he is enjoying himself, try using a gag. No need to buy one from a store. You can make one in a pinch by shoving a piece of clothing into his mouth. Underwear, a rolled up T-shirt, or balled up (clean) socks work well.10. Keep your mouth busy. A surprisingly quiet position is 69. Not only do both of you get to enjoy receiving stimulation from the other partner, but both people have their mouths too occupied to be too loud. It’s a win-win for everyone.Sex therapist Vanessa Marin says couples should think of having quiet sex as a fun challenge rather than a drawback:11. You can set it up as a little competition between you and your partner — “I bet I can be quieter than you. Want to see who wins this game?”12. You can also play up your dominant or submissive sides by telling your partner, “You’d better be quiet,” or having your partner put his hand over your mouth.If you’re looking for specifics about quiet sex positions, sex educator Nikki Alfred suggests one to try:13. Spooning position or where the woman is lying flat on her stomach while the man penetrates her deeply from the rear. Other positions can work too, you just want to avoid making your movements too drastic, which will cause the bed to shake, thump and squeak more.Astroglide’s Resident Sexologist Dr. Jess’s tips will make you wonder if you’ll ever miss loud sex again:14. Extend your breath to slow down. The benefits can include more intense and multiple orgasms as well as a quieter ride.15. Try S-L-O-W sex to keep the bed and floor creaking to a minimum. When you slide an object inside of you as s-l-o-w-l-y as possible, your nerve endings react in the most explosive of ways. Not only does that object feel like it never ends (read: huge), but as the arousal sensations build, so too will the power of your orgasm.16. Better yet, give a slow job (a super-slow blow job); slide him into your lips inch by inch and then press your tongue hard against his underside as you gradually release him a little at a time. He won’t know what hit him. You’ll love it too, as you show off your powerful oral skills and drive him into a frenzy.17. Put a humidifier (or dehumidifier depending on the climate) in your kids’ bedrooms to drown out any amorous sounds from down the hall.18. Embrace the challenge. Tease, titillate and pull out all the stops to drive your lover wild and watch him struggle to control his moans and groans.19. Make eye contact and use facial expressions(e.g., smiles) to communicate appreciation and desire. Also make note of physical changes (e.g., curled toes, arched back, tense pelvic region) to gauge your lover’s reaction.And, finally, Dr. Jess says — as thrilling as quiet sex may be:20. Get away once in a while to let loose if you can. Silent sex is hot, but a bit of variety that includes some loud, uninhibited hotel sex keeps the flame burning.Sourcelast_img read more

The Real Reason Couples Stop Having Sex is Something All Working Moms Can Relate to

first_imgA new survey reveals why we’re all having less sex.If you’re too tired to even read past this intro, we’ll get straight to it. In a reveal that will shock no working parent, 71.5 percent of couples said the reason that they no longer have sex is because they’re too tired … womp womp.DrEd, an online doctor service based out of the U.K., recently surveyed 1,000 men and women in the U.S. and the U.K. about their sex lives.In the study, respondents named “being too tired” as the No. 1 reason they don’t have sex. (In this survey, sex wasn’t defined, and was instead left up to the individual respondents. Survey takers were made up of all different sexual orientations and identities.)Around half also said work or being too busy in general is another reason they put off sex.Pain (from conditions such as vulvodynia, vaginismus, as well as general pain, back, knee, arthritis, etc.) were also factors.But the survey wasn’t all bad news—those who said they talked to their partners about sex ended up having more.So instead of waiting for the perfect time (i.e. some mythical Saturday night where for once, chores are mostly done and the kids are in bed, asleep, for long enough for wine, pizza and adult conversation), maybe some simple weekday dirty texting is in order?Ah, who are we kidding? Until the 40-hour work week is truly the 40-hour work week and/or more companies adopt truly flexible leave policies, stolen moments of uninterrupted Netflix will most likely remain our go-to aphrodisiac.Sourcelast_img read more

8 Health Benefits of Cloves

first_imgCloves’ are the flowers of the Syzygium aromaticum plant, and are native to Indonesia’s Maluku Islands. They are available throughout the year and now producers grow cloves in Indonesia, Bangladesh, Pakistan, Sri Lanka, Madagascar, and Tanzania.Cloves contain a compound called eugenol that is primarily responsible for its aromatic smell, pungent taste, and its use as a spice to flavor food. The components in cloves also provide several health benefits.Health Benefits of Cloves1. Kills ParasitesThe phenylpropanoids such as carvacrol, thymol, eugenol and cinnamaldehyde in cloves are effective in killing parasites. Consume ground cloves and not clove oil to kill parasites in the digestive tract.Consuming the oil gets in into the bloodstream, but not all the way to the colon. Parasites primarily make their home in the colon and it doesn’t reach the colon to kill the parasites. The phytonutrients attached to the fiber of the ground cloves travel through the intestines to the colon where they can kill parasites.2. Aids Digestion – Treats Upset StomachCloves improve peristalsis in the intestines. Peristalsis is a wavelike motion the muscles in the intestines produce to move food through the intestines to the anus. Cloves also increase the production of gastric mucus to protect the lining of the stomach against stomach acid.The same study also indicated cloves have anti-ulcer properties. Another study supported cloves ability to increase peristalsis and to protect against ulcers.3. Soothes Toothaches – Supports Oral HealthCloves’ eugenol compound is its main compound responsible for its antinociceptive, analgesic, or pain reducing properties. You can mix ground cloves with coconut oil and apply it to the gums to relieve toothaches.Cloves also have antibacterial properties so brushing your teeth with a mixture of ground cloves and coconut oil also supports oral hygiene. You can add myrrh gum to the mixture to support gum health. You can chew on cloves to freshen your breath.5. Anti-CandidaCandida albicans are normally present in the body, but consuming a diet high in meat, dairy, and processed supports overgrowth. The eugenol compound in cloves has anti-fungal properties and is effective in inhibiting Candida.It is important to consume ground herbs rather than clove oil because it stays in the digestive tract longer, and travels through the entire digestive tract. You can kill candida in the mouth by brushing with a combination of ground cloves and coconut oil.6. AphrodisiacVarious cultures have used cloves to support and enhance sexual activity. This led researchers to perform this study which supported cloves having sexual enhancing properties in males. Small amounts were associated with increased libido, while higher amounts had the opposite effect. Periodically add a dash of ground clove in a cup with hot spring water to a make tea to support male libido.7. AntioxidantCloves have strong antioxidant properties and have a very high ORAC rating of 290283. Blueberries are known for their antioxidant properties and they only have a 4669 rating. ORAC stands for Oxygen RadicalAbsorbance Capacity. It is a measure of a food’s ability to stop free radical damage and reduce oxidative stress.Free radicals steal electrons from healthy cells, damage the cells, and cause premature aging. Antioxidants donate an electron to free radicals to pair their electrons and stop them from damaging healthy cells.8. Anti-inflammatoryThe body uses an acute inflammatory process to heal itself when injured or infected. Chronic inflammation is different from the health supporting acute inflammatory process. Chronic inflammation is harmful, and it a result of the acute inflammatory process staying active.Chronic inflammation occurs as a response to eating diets high in meat, dairy, and processed foods. The body sees components in these foods as being detrimental to its health. Constantly consuming these foods keeps the acute inflammatory process turned on which then also attacks healthy cells. You can drink clove tea made with ground cloves and use its anti-inflammatory properties to help reduce inflammation in the body.last_img read more

From Paris Agreement to Paris Declaration: Open Government’s Climate Action Role

first_img Harness the data revolution for sustainable development and climate resilience. Climate organizations based in OGP member countries committed to drive national climate commitments by participating in OGP planning processes; Civil society organizations need to be able to track and participate in climate finance decisions, as groups including Grupo de Financiamiento Climático para América Latina y el Caribe, the Adaptation Finance Accountability Initiative and Adaptation Watch are already doing; 3. Governments and civil society organizations are using the open government space to promote democratic climate action in their countries.When countries like Pakistan join OGP, they commit to promoting participatory political processes, improving transparency and access to open data, and strengthening accountability laws in public two-year National Action Plans (NAPs). The Paris Declaration, formally launched at the OGP Summit, provides tools that countries can use to put these plans into practice. And by including three climate-specific collective actions, the Declaration connects open government reforms to the Paris Agreement. Include the most marginalized people – who are often the most at risk — in decisions on national and subnational plans for climate action and sustainable development. Track climate-relevant policy implementation and results.center_img Open data advocates and climate data experts need to work together to make climate data more available to those who need it; Momentum to leverage open government reforms to tackle these political obstacles and combat climate change is growing. In just one year, the number of countries that have included climate goals in their NAPs increased from three to nine. At the OGP Summit, several governments and civil society organizations formed an Open Climate Working Group, which will provide a space for stakeholders to continue building capacity and sharing good practices.The Paris Agreement is only as strong as the national commitments of the 195 countries that have pledged to realize it. Joining OGP and committing to advancing open government reforms are important first steps for climate-vulnerable countries like Pakistan. Not only does this help nations overcome political barriers to climate progress, but it also provides officials with an opportunity to rebuild public trust in government through inclusive, transparent and accountable action. Severe heat waves, droughts and catastrophic flooding – exacerbated by a changing climate – have wreaked havoc on Pakistan’s agricultural sector, which employs almost half of the country’s population. Small-scale farmers like Asghar Leghari often bear the brunt of such devastating climate impacts, but few do what Leghari did: he sued the Pakistani government for failing to implement its 2012 National Climate Change Policy. And despite widespread corruption that often weakens citizens’ ability to bring officials to account, Leghari won.Judge Syed Mansoor Ali Shah, who heard the case, ordered government ministers to explain their inaction in court, and within a month, Shah established a Climate Change Commission to advance the adaptation policies that the Pakistani government had promised to put in place.Just one year after this historic case, Pakistan announced its intention to join the Open Government Partnership (OGP) at its December 7-9 Global Summit. Pakistani ministers joined heads of state, government officials and civil society leaders in Paris to discuss the future of open government: how it can propel sustainable development forward and help countries achieve the Paris Agreement’s goals.The OGP Global Summit 2016 offered three key messages:1. Global threats to democracy may jeopardize the success of the Paris Agreement.The Paris Agreement depends on international cooperation and a mutual trust that member countries will prioritize global needs over national self-interest. To build this shared confidence, nations must demonstrate ambition in their Nationally Determined Contributions (NDCs), establish credibility in their efforts at climate action, meet climate finance commitments, improve transparency and reporting, and collaborate on technology transfer and knowledge sharing. But the rise of populist nationalism, particularly when combined with some politicians’ disregard for climate science, could undermine this trust and discourage international cooperation.Beyond international collaboration, effective implementation of the Paris Agreement requires participation by a wide range of stakeholders, including civil society groups, to ensure justice and equity in national climate policies. Yet over 100 countries have moved to close civic space in the last year, and at least 60 governments (including Pakistan’s) have passed laws that constrain or criminalize civil society activities, particularly those voicing dissent. Failure to include the public in decision-making while limiting transparency and infringing on civil liberties undermines citizens’ ability to hold their governments accountable and can build in inequality.2. Climate and open government leaders see the value of collaboration.Just before the OGP Summit, over 100 open government and climate civil society leaders attended the Global Gathering on Open Government for Climate Action, which brought together an uncommon mix of technical, policy, legal and economic experts. After two productive days, participants agreed on the next steps to take: Renewable energy decision-making should be inclusive and democratic to ensure that the impacts are equitable.last_img read more

Why You Need to Build Links to Your Website and What a Good One Looks Like

first_img HubSpot software In plain English, an inbound link is a link from one website to another website. For example, Originally published Jan 24, 2011 1:00:00 PM, updated October 20 2016 in order for search engines to rank CNN a little better for the term “global news.” We at HubSpot love the anchortext , and — if included in an article by a major news source — can be a great Inbound links are the unsung hero of successful inbound marketing. They help increase traffic, Link Building this is an inbound link to CNN.com rank better in search engines CNN description is generally used by the person receiving the link. So CNN might say, “I received an inbound link from HubSpot.” (And you’re welcome, CNN. We’d love an inbound link or two from you!) . The Topics: 2. Uses anchortext. ! So how does that work? marketing software , there’s a Link Grader tool that tells customers when they receive a new inbound link and awards that link a grade based on how valuable it is. improve SEO . Great! So should you haphazardly link to yourself in random directories, plead to your grandma to link to you from her cat photo blog, and call it a day? 1. Comes from an authoritative website. So why do you need inbound links? public relationscenter_img So what does a good inbound link look like? Good question! There are three primary qualities that define the quality and stregnth of an inbound link: www.cnn.com No. All inbound links are not treated equally. Instead, you should focus on getting good, healthy inbound links from authoritative sources. In the Sorry folks, your grandmother’s cat blog is wonderful, but will not pass as much authority over to you as a site like say, CNN. inbound Anchortext is the text that “holds” the link. For example, you can link to another site by either writing the URL, or using anchortext ( Inbound links are the “currency” of the internet, and a website rich with inbound links will naturally Two reasons. First, it’s an opportunity to receive referral traffic from another website. An inbound link from a blog is an avenue for that blog’s readers to visit you. But depending on the amount of traffic that blog or website receives, the link may send a low volume of traffic. But what is an inbound link? 3. Has descriptive anchortext. The reason we like anchortext in point #2 is because it gives the linker the opportunity to describe the linked-to site in the link itself. This is great for the person who is receiving the link, because now search engines will have more information about his or her site. For example, I’m sure CNN would prefer the anchor text global news Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO . Do you pay close attention to your links? What strategies do you use to earn healthy inbound links from authoritative sources? win. , respectively). or But there’s something even better with more long-term benefits that inbound links are good for —last_img read more

How to Protect Your Website Content From Future Panda Updates

first_img , a website focused on providing non-biased and thorough a a a for the ecommerce merchant. Balliett is also the co-founder of Killer Infographics, an infographic design Wrapping Up a If you have  , maintaining/improving your online presence and growing your traffic.  website about obtaining   small business to do when looking for unique web content that won’t  Focus Your Content Running your own website is the dream of many. Advances in technology have made it even easier to get started, but algorithm updates like Panda have made finding easy success  This is a guest post by Amy Balliett, the co-founder of differentiate, improve, grow, Perform an audit of your website , the internet leapt from hyper-speed to ludicrous speed pretty fast. (Okay, maybe it’s not that fast, but who can ignore the opportunity for  : Yes, that’s exactly what I said. Panda is Google’s answer to taking spam out of search results, so if your content is too optimized or written for search engines and not the end user, then it will likely come under attack as Google hones this new algorithm. Go through your content with  content is king  pretty big hit to their organic traffic because their content was low in quality. As Google continues to iterate on its Panda algorithm, more and more sites are feeling the sting, but there are still millions (if not billions) of web pages going strong. So, in  Differentiate Your Content  Google Caffeine take your content to the next level a  new perspective that you can’t personally supply while also adding unique and quality content to your website. It used to be that video was the perfect way to differentiate your brand from any other while positively serving your audience and If Panda taught us anything, it’s that ZippyCart.com You should always be brainstorming ways to add new content to your website that will also be beneficial to your audience. One way to look at it is that every single page of content is   must-have for many small businesses online. So what is  break 1. Infographics: Originally published Aug 9, 2011 8:01:00 PM, updated October 20 2016 . content marketing  month ago, it’s been too long. That may sound  a Improve Your Content  a  real challenge. By differentiating your content, focusing tightly on one topic, growing your number of related pages, and improving your existing ones, you’ll still have  .  PageRank infographic that explained Google’s PageRank in laymen’s terms. One year later, the page in which the infographic was posted has received over 30,000 new visitors and 2,500 inbound links! 3. Interviews:  website about health insurance, for instance, don’t start adding broad content about various diseases unless you can find an informative and helpful way to tie that to health insurance. Your website provides you with the opportunity to be  1. Lengthen Content  degree. Consider interviewing  Content Creation  Infographics are HOT right now! They  a For example, say you have  a  bit intense for some webmasters, but ever since the release of a  Remember list-style articles? They aren’t dead. If you run an online store, consider   world with so much information out there, how is your content going to stand out from the crowd and, importantly, how will you protect it from center_img  Spaceballs reference?) focus  weekly product roundup in which you list the highest selling products of the week as well as what makes those products great and unique. There are many great ways to incorporate lists into your content and many will require that you add one new article to your site per week at minimum (thus also helping you grow). Low-hanging fruit is always there. Even if you think you plucked it all months ago, as time goes on branches get heavier and more low-hanging fruit appears. Low quality content is one of the easiest pieces of low-hanging fruit to take care of immediately. Image Credit: If the last time you added fresh content to your website was  shopping cart reviews a  common belief that the Panda Update put content farms in its crosshairs. Content farms have hundreds (or thousands) of pages of content that cover hundreds (or thousands) of topics. Don’t do this. Instead, make sure that your content is targeted to one topic or industry. a to determine where to start. There are many angles you can take to improve poor-performing content:  student about his or her experience in college and posting that interview to your website. Interviews can provide your readers with  your content. Easier said than done, right? Well, here are some steps you can follow to  plan to fill out that content more. However, don’t write content just for the sake of writing content. Some pages won’t call for more content, and it’s important that you differentiate between those in need and those that would become spammy with unnecessary filler content  the bank? Here are   fine-toothed comb and ask yourself, “If I wasn’t trying to rank for that keyword, would I use it here?” If the answer is “no,” then you either need to write better content so the keyword does fit, or remove the keyword from that sentence entirely. The answer is simple: a  you the opportunity to build your brand, be a thought leader on   doorway into your website. If you are not building more doorways into your site, someone else will put a doorway to their own content out there in its place. Because of this, it’s important to continually grow your website. If Bubba was able to come up with hundreds of ways to serve shrimp, you can come up with hundreds of ways to evangelize your products or services through a a a Topics: a firm based on Seattle.  fighting chance. In other words, all success requires  a a give a  few ideas to get started: today even more than it was 5 years ago. At the end of 2010, there were 255 million websites online, which made for quite   topic in your industry, or just show off your humorous side. The right infographic can bring you dozens (if not hundreds) of high quality inbound links while also driving new eyes to your website. Around this time last year, I designed  : Identify every page that has fewer than 300 words and determine  a a Grow Your Content . Unfortunately though, video provides too many barriers to entry, the most important of which is budget. Because of this, video is still under-utilized and will likely continue to be on marketers’ wish lists but not  a  thought leader in your space, so don’t risk the good will that quality, targeted content can bring you by creating content that too loosely relates to your product or service. and  hungry Panda? While growing your content is important, it is equally important to ensure that your content is focused. While Google hasn’t said it outright, it is  bit of content! After Panda, 11% of those websites took  2. De-optimize Content gaining inbound traffic  little bit of elbow grease. Kevin Dooley a 2. Lists: a a Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

5 Things Sorority Girls Can Teach You About Blogging

first_img Blogging Topics: Originally published Sep 14, 2011 9:00:00 AM, updated October 20 2016 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack This is a guest post written by Rachel Wilkerson. Rachel is a blogger, writer, social media consultant, and former sorority girl. She works for web startup Beckinfield.com while contributing to brands like Levi’s and U by Kotex. You can read her daily life lessons at www.RachelWilkerson.com and follow her on Twitter @RachelGettingIt.When I was in college, I ran all the recruitment activities for my sorority, and I loved it. It was a hectic time — the “parties” during which we met potential new members (PNMs) were simultaneously carefully choreographed and incredibly unpredictable. In the weeks leading up to recruitment, I led my chapter through hours of workshops to prepare everyone for the process of meeting hundreds of new girls and hoping that every single one of them wanted our house. Sure, it was tiring, but “We Rush Hard” was our motto.My sorority girl days are over, but I believe getting people to read your blog isn’t so much different than getting girls to think your sorority house is fabulous. Here are five things sorority girls can teach you about blogging.1. Know who you want.One of the best workshops I ever created was called “Finding Your Perfect PNM,” in which we described our “perfect” new member. We talked about all the details, from what she looked like to what her dream job was. We knew we couldn’t get good girls to join our sorority if we didn’t all agree on what we were looking for. In the same way, the “Find Your Perfect Reader” exercise can help you get more blog readers. Instead of saying, “I want more readers,” focus on the specific audience you think will get the most out of your blog, and then really seek them out and create content that targets them specifically.2. First impressions count.I know I’m totally reinforcing the “shallow” stereotype of sorority girls, but I’ll admit that we were perfectly aware that appearances mattered during recruitment. It wasn’t that everyone had to be a perfect 10, but we definitely put our best faces forward. We paid attention to the details, because we knew girls would be more excited to hear what we had to say if we looked polished and pulled-together. In the same way, your blog’s design and layout is your chance to make that great first impression. Does it need a manicure or have its split ends trimmed? Sure, it’s about as fun as getting a wax, but you do have to put some time and effort into your blog’s “outer beauty.”3. Make people feel at home.On the day we gave PNMs tours of our house, we wanted them to be able to see themselves living with us. This would be the place they’d call home for two years, and we wanted them to feel comfortable there. In the same way, you should be welcoming to your readers. Whether it’s making yourself easily accessible via email and Twitter, responding to more comments, or simply creating an “About” page that conveys warmth and enthusiasm to the reader, take the time to really welcome people and let them know you’d love it if they came back more often.4. Emphasize what makes you great…During recruitment workshops, we spent a lot of time talking about all the great things our chapter had to offer. Whether it was our cook’s amazing grilled cheese sandwiches or our house’s intercom system, we had a long list of things we could casually mention that made our house special. In the same way, you can design your blog to highlight what makes it special. And truthfully, it doesn’t have to be that special. Just like most sorority houses had cooks, most bloggers have an area of expertise, and it may not even be all that special. But highlighting your Q&A section or most informative posts with a link on your homepage sends a message that you do this well and that people can consider you an expert in that area.5. …but don’t be ashamed of who you are.As much as I wanted girls to love our house, I made sure our members knew that being real is more important than telling PNMs what they wanted to hear. Sure, we could spin everything and make it sound like we were perfect, but most girls wanted to join a house where they felt like they could be themselves. In the same way, don’t spin everything you do and create an image of yourself that’s perfect; your readers want to feel like you are who you say you are. When answering a question or tackling a tough topic, don’t just say what you think they want to hear. Say what’s real.Contrary to popular belief, sorority girls are interested in more than just frat guys and Greek Week. We care about our houses and want new members who will love our house as much as we do. And as a blogger, there is more to you than just top ten lists or a cool header. You love your blog and want people to read it and become a part of your community — so rush them hard!Photo Credit: Murray Statelast_img read more

Asian Games 2018: Pop singers, fireworks highlight rain-soaked closing ceremony

first_imgIndonesia bid an emotional farewell to the 18th Asian Games on a rain-soaked evening at the Gelora Bung Karno stadium on Sunday with the Olympic Council of Asia (OCA) President hailing the event as a “historical success”.The downpour did not dampen the spirits of the Indonesians who thronged the venue to witness the closing ceremony, which was also attended by International Olympic Committee (IOC) President Thomas Bach.OCA President Sheikh Ahmad Al-Fahad Al-Ahmed Al-Sabah congratulated the hosts before declaring the Games closed.Asian Games 2018 Closing Ceremony: Highlights”Thank you Jakarta. Thank you Palembang. You did it,” Sheikh Ahmad said, making a heart-shaped gesture above his head with his hands. “The sky is crying because we are very sad today as we must leave your beautiful country.”We are going back with a lot of memories, wonderful memories from an amazing Games. We will never forget you, you will always be in our hearts.”Like at the opening ceremony, a unified Korean team marched under a common flag, demonstrating the power of sports to forge camaraderie.The organisers did not try to match the grandeur of the opening ceremony and handed over the baton to Hangzhou, China, which will host the next event in four years’ time.Alibaba founder Jack Ma and Olympic champion swimmer Sun Yang extended an invitation on behalf of the organisers of the next Asiad.Buoyed by the success of hosting the Games, Indonesia on Saturday announced its intention to bid for the 2032 Olympics.Tokyo will host the next Summer Olympics in 2020, with Paris holding the 2024 Games and Los Angeles confirmed as hosts in 2028.advertisementShould Indonesia get the chance to host the Summer Olympics, it would become the fourth Asian country to do so, after Japan, China and South Korea.”Asian cities have hosted many major international events. We are proud to say that Jakarta has the capability of hosting any such major international event,” Sheikh Ahmad added.”The 18th Asian Games in Jakarta and Palembang, the energy of Asia, has been a historical success.”(With Reuters inputs)last_img read more

11 Examples of Instagram Ads We Love

first_imgWhat makes you click on ads? Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal?While there are plenty of studies and articles that allude to what makes social media advertising successful, ad performance depends largely on your ability to create ad content that feels natural or organic (aka native advertising). According to the Mobile Marketing Association, users spend 40% more time interacting with native ads than traditional display ads with double the brand recall.Download our essential guide to Instagram advertising here.Advertising on Instagram presents businesses with a unique opportunity because the Ads appear on the 500 million monthly active users’ Instagram feeds without interrupting user experience, similar in appearance to the organic posts their friends are sharing. Additionally, Instagram Ads are displayed based on user Likes and Follows on Instagram and Facebook, giving marketers the opportunity to target their advertising efforts even more precisely.In this post, we’ve featured Instagram Ads that impressed us (and in some cases, made us click) with actionable suggestions for your next Instagram Ads campaign.Why Launch an Instagram Ad CampaignHubSpot Co-Marketing Intern Ellen Bartolino penned a comprehensive checklist of the steps to take to launch a great Instagram Ads campaign on the Facebook Ads platform. It’s still early to evaluate their effectiveness in terms of results and revenue, but some agencies and researchers are already seeing positive signs for marketers.Brand Networks found that the overall cost per thousand impressions (CPM) on Instagram decreased from $7.04 in the latter half of 2015 to just $4.16 in the first quarter of 2016, and MarketingLand found that Instagram Ad costs are slightly lower than on Facebook with higher levels of engagement.With Instagram Ads, marketers can target users to increase views of blog posts and other content, direct traffic to a web page, promote lead conversions, encourage app installs, or generate video views.11 Examples of Instagram Ads We Love 1) Instagram for BusinessHere’s a somewhat meta example from Instagram’s own Instagram for Business account, advertising the new capability to advertise on the platform. They use recipe website Food52 as an example of what their ad content might look like so users can visualize it for their own business Instagram accounts.If you check out Food52’s Instagram, you’ll notice that the ad below isn’t much different than the organic content they post, which helps ads blend in with the rest of the photos and videos their friends are posting.Why it works:It’s a great food photo, using texture, contrasting colors, and lighting to actually make the viewer hungry. Food photos are some of the most popular on Instagram, with over 189 million photos under the #food hashtag alone.It uses geometric shapes and lines to draw in viewer interest and engagement.It’s inspiration-driven: According to an EventBrite survey, 78% of millennials (who make up more than 50% of Instagram’s user base) would rather spend on experiences than things, making this type of image more appealing than a shot of the website alone.2) Samsung MobileCheck out this ad featuring Samsung Mobile’s new Galaxy S6 Edge Plus smartphones, specifically the manual controls built into the camera to enable more precise photography.The image shows three phones mid-shot to demonstrate new features and give people an idea of what it’s like to actually use the product. The photos captured on each screen highlight diverse locations, which suggest that the camera can help you capture a variety of stunning shots — no matter where you are.Why it works: The clever — and slightly humorous — caption features a play on words that makes it more memorable and helps to draw the viewer’s attention to the new feature: the manual camera controls. Ads that invoke emotion, such as happiness and laughter, are more likely to be shared and engaged with by viewers. Instagram Marketing The phones were shot on a white background, which helps the product stand out. According to the folks at SteelHouse, “This [shooting on a white background] is a common practice because, quite frankly, it works.”The photos in the ad represent a simplified product demonstration. This approach lets viewers dive into the new control features by showing each phone mid-photoshoot, with the unique white manual controls along the bottom of each screen.  3) Amy PorterfieldAmy Porterfield is a marketing and social media consultant who produces educational resources for businesses and other marketers. In this ad, she’s promoting a free webinar training in an effort to generate new leads and customers for her business. Why it works:The ad features a clear photo of the face of the company, which Wordstream suggests as an easy way to humanize and add personality to your brand.The call-to-action (CTA) is clear: “free training” presents a clear benefit to users who have already demonstrated interest in marketing webinars, as Instagram Ads are served based on Facebook and Instagram interests. The ad presents an opportunity for viewers to hone their marketing skills at no cost.4) New York TimesHere’s an Instagram Ad featuring the famous New York Times crossword puzzle. The ad challenges viewers to solve the puzzle, which draws them in to read more about the offer the New York Times is advertising and gets them excited about their achievement if they can solve the puzzle, putting them in a better mood and making them more likely to share or click the ad.Why it works:The ad is static, but it prompts an interaction when viewers want to solve the puzzle. This interactivity leads to greater levels of ad engagement among all of the other content on Instagram.It employs nostalgia marketing for the 90’s Nickelodeon TV show, “Hey Arnold!” This marketing tactic that makes your audience feel good about your content and your brand.5) MonsterMonster helps job-seekers match with organizations seeking talent worldwide. In this video ad, Monster uses humor to show job-seekers how to explain gaps in employment to future employers using the movie Castaway: instead of complaining about being abandoned at sea, the fictitious job-seeker explains that he managed a “crew” while on the island.Why it works:The ad features video content, which research shows users want to see more of, particularly on social media.It uses the curiosity gap to intrigue users and prompt them to learn more, because really, what does the movie Castaway have to do with job hunting? Not much, but by using this friendly demo featuring a well-known story to demonstrate how to fill in resume gaps, they’ve made the topic easy to understand and memorable.6) HeadspaceHeadspace offers daily 10-minute meditation and mindfulness sessions with the help of their app. This simple but effective ad features a countdown clock that shows viewers that their app can help take away anxiety in as little as ten minutes — we’re not sure if that’s actually the case, but it’s an appealing thought considering the fact that anxiety disorders affect 40 million people in the United States alone.Why it works:The ad uses warm, bright colors, which can prompt feelings of “courage and energy,” according to the Blur Group — useful sentiments for a company trying to prompt mental wellness app downloads.The ad is cartoon-style, which Wall Street Journal cartoonist Stu Heinecke encourages due to its memorability and brand “stickiness.”It features provocative, emotional words, such as “anxiety,” and “happier,” which Harvard Business Review notes can drive campaign virality and memorability.7) BlinkistBlinkist helps readers gather key passages and lessons from nonfiction books that take only 15 minutes to consume. In this ad, they’re promoting one of the books on their service that users can get condensed, and the book title is overlaid over an image of a person on their cell phone, presumably using it.Why it works:The ad uses geometric shapes to center user focus on the central element of the ad. Shapes like squares, diamonds, and rectangles convey conformity and symmetry that’s visually pleasing and helps it stand out on an Instagram feed.The caption appeals broadly to the many people who feel like they don’t have enough time to read. Empathy is a great marketing tactic to make ads universally applicable and brands more memorable for responding to their needs.8) bfreshThis ad from bfresh — a market dedicated to fresh preparation and whole foods — is designed to inform locals that a new store opening in the Boston area. The simple, straightforward ad features a snapshot of the new location, which will likely catch the eye of folks that are familiar with the area.Why it works:This ad is geographically targeted, which adds another level of personalization to the ad, and this audience segmentation helps drive Instagram advertising ROI. It promises future benefits, such as discounts and recipes, to its followers, who they’re hoping are younger and interested in saving money and DIY food preparation.9) ClassPassClassPass grants fitness enthusiasts access to multiple gyms and classes in their area within the same booking system. This ad cleverly communicates the discount promotion they’re running while also giving viewers an idea of what they can expect from the service.Why it works:The cool color scheme (greens, blues, and purples) is widely preferred over other color themes by both genders, according to the American Journal of Psychology.The graphics show, rather than tell customers how they can use the product with cool visuals of people doing different workouts.The call-to-action is bold, clear, and compelling: Users can get a significant discount on ClassPass for a limited time only. This language employs the scarcity principle, wherein consumers associate a higher value if the product is in short supply.10) Method HomeMethod Home produces eco-friendly cleaning products made from non-toxic ingredients that are also effective at home cleaning, and their playful branding is on display in their video Instagram Ad here. The video promotes a sweepstakes Method Home is currently sponsoring that is contingent on user engagement with the ad.Why it works:The ad is eye-catching: it’s unusual to see plates, cups, and food traveling midair, and its uniqueness makes the ad, and the product, more memorable.It uses empathy to relate to viewers. A lot of people can relate to the sight of dirty dishes piled in the sink, and the ad features the solution — dish soap — in a fun and interactive way. Ads that elicit emotion and positive feelings result in stronger brand relationships, which can ultimately improve your Net Promoter Score (NPS).11) HubSpotYou’re already reading our blog, but in case you don’t know, HubSpot is a sales and marketing software company designed to help businesses grow. In this ad, we’re promoting INBOUND 2016, our annual inbound marketing and sales event in Boston.Why it works:The ad uses celebrity social proof in its caption by name-dropping well-known industry leaders who will be speaking at INBOUND 2016. This marketing strategy compels viewers to learn more about hearing from famous people they may already know and love.The branding is subtle: Remember, these ads are meant to look and feel like Instagram content so they aren’t scrolled past quickly on users’ feeds. The interesting shot of the INBOUND-inspired hedges does a great job of promoting the event without using our company logo or name.Now that you’ve read our tips and seen examples in action of strong Instagram Ads, take a look at your Instagram and check out the Ads you’re being served. What makes you click? Then, take the lessons and start applying them to your own Instagram advertising strategy.What tips do you have for running a successful Instagram Ads campaign? Share with us in the comments below.center_img Topics: Originally published Oct 12, 2016 6:00:00 AM, updated July 28 2017 Don’t forget to share this post!last_img read more