Tech CEOs Are in Love With Their Principal Doomsayer

first_imgFuturist philosopher Yuval Noah Harari worries about a lot.He worries that Silicon Valley is undermining democracy and ushering in a dystopian hellscape in which voting is obsolete.He worries that by creating powerful influence machines to control billions of minds, the big tech companies are destroying the idea of a sovereign individual with free will.He worries that because the technological revolution’s work requires so few laborers, Silicon Valley is creating a tiny ruling class and a teeming, furious “useless class.”But lately, Harari is anxious about something much more personal. If this is his harrowing warning, then why do Silicon Valley CEOs love him so?“One possibility is that my message is not threatening to them, and so they embrace it?” a puzzled Harari said one afternoon in October. “For me, that’s more worrying. Maybe I’m missing something?”When Harari toured the Bay Area this fall to promote his latest book, the reception was incongruously joyful. Reed Hastings, chief executive of Netflix, threw him a dinner party. The leaders of X, Alphabet’s secretive research division, invited Harari over. Bill Gates reviewed the book (“Fascinating” and “such a stimulating writer”) in The New York Times.“I’m interested in how Silicon Valley can be so infatuated with Yuval, which they are — it’s insane he’s so popular, they’re all inviting him to campus — yet what Yuval is saying undermines the premise of the advertising- and engagement-based model of their products,” said Tristan Harris, Google’s former in-house design ethicist and a co-founder of the Center for Humane Technology.Part of the reason might be that Silicon Valley, at a certain level, is not optimistic on the future of democracy. The more of a mess Washington becomes, the more interested the tech world is in creating something else, and it might not look like elected representation. Rank-and-file coders have long been wary of regulation and curious about alternative forms of government. A separatist streak runs through the place: Venture capitalists periodically call for California to secede or shatter, or for the creation of corporate nation-states. And this summer, Mark Zuckerberg, who has recommended Harari to his book club, acknowledged a fixation with the autocrat Caesar Augustus. “Basically,” Zuckerberg told The New Yorker, “through a really harsh approach, he established 200 years of world peace.”Harari, thinking about all this, puts it this way: “Utopia and dystopia depends on your values.”Harari, who has a Ph.D. from Oxford, is a 42-year-old Israeli philosopher and a history professor at Hebrew University of Jerusalem. The story of his current fame begins in 2011, when he published a book of notable ambition: to survey the whole of human existence. “Sapiens: A Brief History of Humankind,” first released in Hebrew, did not break new ground in terms of historical research. Nor did its premise — that humans are animals and our dominance is an accident — seem a likely commercial hit. But the casual tone and smooth way Harari tied together knowledge across fields made it a deeply pleasing read, even as the tome ended on the notion that the process of human evolution might be over. Translated into English in 2014, the book went on to sell more than 8 million copies and made Harari a celebrity intellectual.He followed up with “Homo Deus: A Brief History of Tomorrow,” which outlined his vision of what comes after human evolution. In it, he describes Dataism, a new faith based around the power of algorithms. Harari’s future is one in which big data is worshipped, artificial intelligence surpasses human intelligence, and some humans develop Godlike abilities.Now, he has written a book about the present and how it could lead to that future: “21 Lessons for the 21st Century.” It is meant to be read as a series of warnings. His recent TED Talk was called “Why fascism is so tempting — and how your data could power it.”His prophecies might have made him a Cassandra in Silicon Valley, or at the very least an unwelcome presence. Instead, he has had to reconcile himself to the locals’ strange delight. “If you make people start thinking far more deeply and seriously about these issues,” he told me, sounding weary, “some of the things they will think about might not be what you want them to think about.”‘Brave New World’ as Aspirational ReadingHarari agreed to let me tag along for a few days on his travels through the Valley, and one afternoon in September, I waited for him outside X’s offices, in Mountain View, while he spoke to the Alphabet employees inside. After a while, he emerged: a shy, thin, bespectacled man with a dusting of dark hair. Harari has a sort of owlish demeanor, in that he looks wise and also does not move his body very much, even while glancing to the side. His face is not particularly expressive, with the exception of one rogue eyebrow. When you catch his eye, there is a wary look — like he wants to know if you, too, understand exactly how bad the world is about to get.At the Alphabet talk, Harari had been accompanied by his publisher. They said the younger employees had expressed concern about whether their work was contributing to a less-free society, while the executives generally thought their impact was positive.Some workers had tried to predict how well humans would adapt to large technological change based on how they have responded to small shifts, like a new version of Gmail. Harari told them to think more starkly: If there isn’t a major policy intervention, most humans probably will not adapt at all.It made him sad, he told me, to see people build things that destroy their own societies, but he works every day to maintain an academic distance and remind himself that humans are just animals. “Part of it is really coming from seeing humans as apes, that this is how they behave,” he said, adding, “They’re chimpanzees. They’re sapiens. This is what they do.”He was slouching a little. Socializing exhausts him.As we boarded the black gull-wing Tesla Harari had rented for his visit, he brought up Aldous Huxley. Generations have been horrified by his novel “Brave New World,” which depicts a regime of emotion control and painless consumption. Readers who encounter the book today, Harari said, often think it sounds great. “Everything is so nice, and in that way it is an intellectually disturbing book because you’re really hard-pressed to explain what’s wrong with it,” he said. “And you do get today a vision coming out of some people in Silicon Valley which goes in that direction.”An Alphabet media relations manager later reached out to Harari’s team to tell him to tell me that the visit to X was not allowed to be part of this story. The request confused and then amused Harari. It is interesting, he said, that unlike politicians, tech companies do not need a free press, since they already control the means of message distribution.He said he had resigned himself to tech executives’ global reign, pointing out how much worse the politicians are. “I’ve met a number of these high-tech giants, and generally they’re good people,” he said. “They’re not Attila the Hun. In the lottery of human leaders, you could get far worse.”Some of his tech fans, he thinks, come to him out of anxiety. “Some may be very frightened of the impact of what they are doing,” Harari said.Still, their enthusiastic embrace of his work makes him uncomfortable. “It’s just a rule of thumb in history that if you are so much coddled by the elites it must mean that you don’t want to frighten them,” Harari said. “They can absorb you. You can become the intellectual entertainment.”Dinner, With a Side of Medically Engineered ImmortalityCEO testimonials to Harari’s acumen are indeed not hard to come by. “I’m drawn to Yuval for his clarity of thought,” Jack Dorsey, the head of Twitter and Square, wrote in an email, going on to praise a particular chapter on meditation.And Hastings wrote: “Yuval’s the anti-Silicon Valley persona — he doesn’t carry a phone and he spends a lot of time contemplating while off the grid. We see in him who we wish we were.” He added, “His thinking on AI and biotech in his new book pushes our understanding of the dramas to unfold.”At the dinner Hastings co-hosted, academics and industry leaders debated the dangers of data collection, and to what degree longevity therapies will extend the human life span. (Harari has written that the ruling class will vastly outlive the useless.) “That evening was small, but could be magnified to symbolize his impact in the heart of Silicon Valley,” said Fei-Fei Li, an artificial intelligence expert who pushed internally at Google to keep secret the company’s efforts to process military drone footage for the Pentagon. “His book has that ability to bring these people together at a table, and that is his contribution.”A few nights earlier, Harari spoke to a sold-out theater of 3,500 in San Francisco. One ticket-holder walking in, an older man, told me it was brave and honest for Harari to use the term “useless class.”The author was paired for discussion with the prolific intellectual Sam Harris, who strode onstage in a gray suit and well-starched white button-down. Harari was less at ease, in a loose suit that crumpled around him, his hands clasped in his lap as he sat deep in his chair. But as he spoke about meditation — Harari spends two hours each day and two months each year in silence — he became commanding. In a region where self-optimization is paramount and meditation is a competitive sport, Harari’s devotion confers hero status.He told the audience that free will is an illusion, and that human rights are just a story we tell ourselves. Political parties, he said, might not make sense anymore. He went on to argue that the liberal world order has relied on fictions like “the customer is always right” and “follow your heart,” and that these ideas no longer work in the age of artificial intelligence, when hearts can be manipulated at scale.Everyone in Silicon Valley is focused on building the future, Harari continued, while most of the world’s people are not even needed enough to be exploited. “Now you increasingly feel that there are all these elites that just don’t need me,” he said. “And it’s much worse to be irrelevant than to be exploited.”The useless class he describes is uniquely vulnerable. “If a century ago you mounted a revolution against exploitation, you knew that when bad comes to worse, they can’t shoot all of us because they need us,” he said, citing army service and factory work.Now it is becoming less clear why the ruling elite would not just kill the new useless class. “You’re totally expendable,” he told the audience.This, Harari told me later, is why Silicon Valley is so excited about the concept of universal basic income, or stipends paid to people regardless of whether they work. The message is: “We don’t need you. But we are nice, so we’ll take care of you.”On Sept. 14, he published an essay in The Guardian assailing another old trope — that “the voter knows best.”“If humans are hackable animals, and if our choices and opinions don’t reflect our free will, what should the point of politics be?” he wrote. “How do you live when you realize … that your heart might be a government agent, that your amygdala might be working for Putin, and that the next thought that emerges in your mind might well be the result of some algorithm that knows you better than you know yourself? These are the most interesting questions humanity now faces.”‘OK, So Maybe Humankind Is Going to Disappear’Harari and his husband, Itzik Yahav, who is also his manager, rented a small house in Mountain View for their visit, and one morning I found them there making oatmeal. Harari observed that as his celebrity in Silicon Valley has risen, tech fans have focused on his lifestyle.“Silicon Valley was already kind of a hotbed for meditation and yoga and all these things,” he said. “And one of the things that made me kind of more popular and palatable is that I also have this bedrock.” He was wearing an old sweatshirt and denim track pants. His voice was quiet, but he gestured widely, waving his hands, hitting a jar of spatulas.Harari grew up in Kiryat Ata, near Haifa, and his father worked in the arms industry. His mother, who worked in office administration, now volunteers for her son handling his mail; he gets about 1,000 messages a week. Yahav’s mother is their accountant.Most days, Harari doesn’t use an alarm clock, and wakes up between 6:30 and 8:30 a.m., then meditates and has a cup of tea. He works until 4 or 5 p.m., then does another hour of meditation, followed by an hourlong walk, maybe a swim, and then TV with Yahav.The two met 16 years ago through the dating site Check Me Out. “We are not big believers in falling in love,” Harari said. “It was more a rational choice.”“We met each other and we thought, ‘OK, we’re — OK, let’s move in with each other,’ ” Yahav said.Yahav became Harari’s manager. During the period when English-language publishers were cool on the commercial viability of “Sapiens” — thinking it too serious for the average reader and not serious enough for the scholars — Yahav persisted, eventually landing the Jerusalem-based agent Deborah Harris. One day when Harari was away meditating, Yahav and Harris finally sold it at auction to Random House in London.Today, they have a team of eight based in Tel Aviv working on Harari’s projects. Director Ridley Scott and documentarian Asif Kapadia are adapting “Sapiens” into a TV show, and Harari is working on children’s books to reach a broader audience.Yahav used to meditate, but has recently stopped. “It was too hectic,” he said while folding laundry. “I couldn’t get this kind of huge success and a regular practice.” Harari remains dedicated.“If it were only up to him, he would be a monk in a cave, writing things and never getting his hair cut,” Yahav said, looking at his husband. “Can I tell that story?”Harari said no.“On our first meeting,” Yahav said, “he had cut his hair by himself. And it was a very bad job.”The couple are vegan, and Harari is particularly sensitive to animals. He identified the sweatshirt he was wearing as one he got just before one of his dogs died. Yahav cut in to ask if he could tell another story; Harari seemed to know exactly what he meant, and said absolutely not.“In the middle of the night,” Yahav said, “when there is a mosquito, he will catch him and take him out.”Being gay, Harari said, has helped his work — it set him apart to study culture more clearly because it made him question the dominant stories of his own conservative Jewish society. “If society got this thing wrong, who guarantees it didn’t get everything else wrong as well?” he said.“If I was a superhuman, my superpower would be detachment,” Harari added. “OK, so maybe humankind is going to disappear — OK, let’s just observe.”For fun, the couple watches TV. It is their primary hobby and topic of conversation, and Yahav said it was the only thing from which Harari is not detached.They just finished “Dear White People,” and they loved the Australian series “Please Like Me.” That night, they had plans to either meet Facebook executives at company headquarters or watch the YouTube show “Cobra Kai.”Harari left Silicon Valley the next weekend. Soon, in December, he will enter an ashram outside Mumbai, India, for another 60 days of silence.c.2018 New York Times News Service Related Itemslast_img read more

Hansdehar’s Malgudi Days

first_imgHansdehar is touting itself as the first knowledge village of Haryana. This village of 1,753 residents has developed a website detailing its residents and photographs of local shops and amenities. ( website is the brainchild of Kanwal Singh, a website developer, who was born in the village and now lives in Chandigarh. You can find photos of high school, roads, water and electric supply, its 10 grocery stores, motor cycle repair shop, hair dresser and STD booth, public and private transport, reports on current development schemes, etc.  Related Itemslast_img

Mohinder Suresh Is Hero

first_imgThe much-hyped new NBC Monday Night series Heroes launching Sept 25, includes the character of Mohinder Suresh (played by Sendhil Ramamurthy), an Indian geneticist professor at the University of Madras turned New York cabbie on the hunt for answers to the murder of his academically renowned father, who disappeared from India after announcing a globally transforming event.Heroes is a massive ensemble drama around seemingly ordinary people with supernatural powers. According to the production tease: “They thought they were like everyone else… until they woke with incredible abilities. In Japan, a lowly office worker can teleport at will. In New York, a struggling artist can paint the future. In Los Angeles, a discontented beat cop can hear the thoughts of others. Elsewhere, a high school cheerleader discovers she is unbreakable and a single mom realizes she has a powerful alter ego. Heroes chronicles the lives of these people and the lives of others like them – whose destiny just might be saving humankind.”For Ramamurthy, who since 2001has played bit roles in such films as Blind Guy Dating, Numb3rs, Dirty Bomb, Grey’s Anatomy, My Sexiest Mistake, etc., this is a major character role on primetime television.Curiously, Ramamurthy, who was born and grew up in Chicago to Tamilian physician parents, has to fake a desi accent for his part.Phir bhi, chalta hai. Related Itemslast_img read more

Now You See It Now You Don’t

first_imgAfter titillating overseas Indians for years with promises of dual citizenship, the Indian government back-peddled on its pledges, citing security concerns, and introduced an Overseas Citizen of India (OCI) Certificate instead in 2005. The tip of the hat to the term “citizen” was a calculated and deceptive political ploy, designed to lull overseas Indians into the delusion that they were getting some sort of elevated standing over those holding the Person of Indian Origin (PIO) Card that had been launched earlier.The touted benefits of the OCI Certificate included: “multiple entry, multi-purpose life long visa for visiting India, exemption from registration … for any length of stay in India, and parity with Non-resident Indians (NRIs) in respect of economic, financial and educational fields except in relation to acquisition of agricultural or plantation properties.” The Certificate, overseas Indians were told, gave them uniformity with NRIs for all practical purposes with the exception of political rights and acquisition of agricultural property.Hundreds of thousands of overseas Indians, including many PIO Card holders, rushed to embrace the OCI Certificate in the mistaken belief that they were acquiring Indian citizenship lite. In truth, the OCI Certificate is little more than a glorified PIO Card and functionally even liter than its U.S. equivalent Green Card cousin.In the years since, India’s notorious bureaucrats, who were unenthusiastic about the OCI Certificate to begin with — save for the nearly $250 million dollars in application fees that the initiative has generated — have been working overtime to chip away at even its modest benefits.The faux passport-looking OCI Certificate has no standing even within India. It must be produced with a foreign passport for admission into India. Recently promulgated rules require that holders must have their certificate and visa reissued whenever they acquire a new passport. Since the typical life of most passports is 10 to 20 years, the OCI Certificate has a practical sunset built into it, notwithstanding the “lifelong visa” representation on the U Visa sticker affixed to the foreign passport and a similar statement in the certificate itself.The new rules have ostensibly been developed out of security considerations. But for some unfathomable reasons, reissuance is required only of those under the age of 20 or above age 50. OCI Certificate holders between the ages of 21-49 are exempt. Terrorism experts worldwide would tell you that the exempt group fits the terrorist profile most closely. But what the heck, our inept babus may have simply mistakenly swapped the age categories. They can always fix that later.Why can’t the OCI Certificate, like the U.S. Green Card and India’s own PIO Card, be a stand-alone document? A foreign passport could well continue to be required, if there is concern that the document may have expired or changed. Such is in fact the case with the PIO Card and the Green Card. But that perhaps would be too logical and simplistic for our babus. Why should they make something easy, when they can make it convoluted and difficult.They are forever tweaking the rules of the game, possibly just for the fun of tripping people up. In 2010, the government announced that overseas Indians who had acquired the citizenship of another country must surrender their Indian passports or risk being denied entry into India. As a result, millions of overseas Indians who naturalized decades ago and may have lost or misplaced their expired Indian passports are stranded and barred from their homeland.Overseas Indian who might have been relieved that the OCI Certificate at least gave them a pass past Indian bureaucracy every time they visited India are getting a rude lesson that in the kingdom of babus, rely not on your lying eyes. Related Itemslast_img read more

WATCH: Derrick Rose moved to tears after watching video tribute from Chinese fans

first_imgTrending Articles PLAY LIST 00:50Trending Articles00:50Trending Articles00:50Trending Articles01:37Protesters burn down Iran consulate in Najaf01:47Panelo casts doubts on Robredo’s drug war ‘discoveries’01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games Kammuri turning to super typhoon less likely but possible — Pagasa MOST READ It seems like a long time ago when Derrick Rose was terrorizing opposing NBA defenses with his acrobatic drives to the rim and devil-may-care play style.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSSEA Games: Philippines picks up 1st win in men’s water poloSPORTSMalditas save PH from shutoutBut after undergoing multiple major surgeries over the past few years, Rose—although still a terrific player—has certainly lost some of the explosiveness that earned him the league’s Most Valuable Player award in 2011.ADVERTISEMENT Despite averaging 18 points per game with the dysfunctional New York Knicks last season, Rose was not heavily sought after by NBA teams this off-season.Still, his troubles did not affect his popularity in China, as his jersey was the top seller in the country two years ago, alongside Kobe Bryant’s, according to Sports Illustrated.Check out the touching tribute below. /raRELATED STORY:Rose talks fame, fatherhood, Cavs and redemption The three-time NBA All-Star was visibly moved to tears after being shown a video message from strangers who professed their love for him and wished him luck in Cleveland.“I didn’t mean to cry,” Rose said, as he wiped the tears from his eyes while being interviewed by the Chinese media. Catriona Gray spends Thanksgiving by preparing meals for people with illnesses Don’t miss out on the latest news and information. ADVERTISEMENT LOOK: Venues for 2019 SEA Games UPLB exempted from SEA Games class suspensioncenter_img WATCH: Streetboys show off slick dance moves in Vhong Navarro’s wedding Although his stock has certainly dropped for NBA teams this season, the 28-year-old Cleveland Cavaliers guard remains one of the more popular figures abroad, as evidenced when he recently made a trip to China for an Adidas promotional event. Typhoon Kammuri accelerates, gains strength en route to PH Brace for potentially devastating typhoon approaching PH – NDRRMC LATEST STORIES View comments La Salle, FEU strong picks Read Next SEA Games in Calabarzon safe, secure – Solcom chieflast_img read more

Russel Westbrook explodes for 40 as Thunder pull away to beat Suns

first_imgLATEST STORIES MOST READ Is Luis Manzano planning to propose to Jessy Mendiola? Suns: Host Denver on Saturday night. SEA Games: Biñan football stadium stands out in preparedness, completion TS Kammuri to enter PAR possibly a day after SEA Games opening T.J. Warren scored 19 and Deandre Ayton 16 for Phoenix, which had won five of its previous seven games after opening the season 4-24.“That’s a very winnable game for us,” Booker said. “We just let it slip. That team’s been together a long time. They know what it takes to close out games. We’re still learning.”The Thunder swept the four-game season series from the Suns.Schroder scored 10, including a pair of 3s, in what proved to be the decisive 17-2 fourth-quarter run that put Oklahoma City ahead 102-88 with 6:09 to play. Westbrook capped the outburst with a 3 and pretty much took over the game from there.“In the first half, my shot wasn’t falling and everybody else stepped up doing a great job,” Schroder said. “In the second half, everybody gave me confidence, told me to keep shooting and I did and in the fourth quarter I kept it going, shot every shot I could get and it went in.”ADVERTISEMENT The Suns’ reserves were the main contributors in a 16-4 second-quarter run.Nader converted a three-point play then scored again inside to put the Thunder up 43-35 with 10:02 left in the first half.But Josh Jackson sank a 19-footer, followed by a 3-pointer, to ignite the surge. Booker also hit a 3-pointer and Mikal Bridges scored from the baseline to put the Suns ahead 51-47 with 5:22 to go. There were five lead changes the rest of the half, with Oklahoma City leading 58-57 at the break.Phoenix scored the first six points of the second half to lead 63-55 and was up 82-77 after Warren’s 3-pointer, but Raymond Felton’s steal and layup cut it to 82-79. The Suns led 84-81 entering the fourth.“We can be pleased with the three quarters that we played and how we played, how we competed,” Phoenix coach Igor Kokoskov said, “but unfortunately it’s a 48-minute game.”TIP-INSThunder: Terrance Ferguson left the game due to stomach illness in the first quarter. Alex Abrines missed his second straight game due to stomach illness. … Oklahoma City has not lost three in a row since starting the season 0-4. … Thunder have beaten Phoenix six straight times. … George had started all 33 games this season. … Schroder made 3 of 12 shots in the first three quarters, 5 of 6 in the fourth. … Oklahoma City moved into second in the Western Conference, a half-game behind Denver.Suns: The Suns opened a season-long, seven-game home stand after a 3-2 road trip. … Booker missed his first six shots and was 1-for-7 shooting in the first quarter but with six assists. … Phoenix had won more games in the last seven than it had in the previous 28. … Kelly Oubre Jr. was 2 of 8 shooting, 0 of 4 on 3s, for four points in his home debut for the Suns.UP NEXTThunder: At Dallas on Sunday. Lou Williams’ 36 sends Clippers past Lakers in first clash of year Westbrook scored 40 points, 15 in the game’s final 6 ½ minutes, Schroder scored 14 of his 20 points in the fourth quarter and Oklahoma City snapped a two-game skid despite the absence of Paul George, who missed his first game of the season due to a right quad contusion. Abdel Nader scored a career-high 18 for the Thunder.When the game was on the line, Thunder coach Billy Donovan said, “We defended really well, we rebounded really well and we took care of the basketball and were able to score points.”FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSUrgent reply from Philippine ‍football chiefDevin Booker had 25 points and 10 assists for the Suns, who had a three-point lead after three quarters but were outscored 37-18 in the fourth.“We lean on defense all season,” Westbrook said, “and it’s important that we constantly keep leaning on that to win games.” Sports Related Videospowered by AdSparcRead Nextcenter_img BREAKING: Corrections officer shot dead in front of Bilibid View comments Don’t miss out on the latest news and information. Hotel management clarifies SEAG footballers’ kikiam breakfast issue SEA Games: Biñan football stadium stands out in preparedness, completion Private companies step in to help SEA Games hosting LOOK: Joyce Pring goes public with engagement to Juancho Triviño PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Oklahoma City Thunder guard Russell Westbrook (0) gets fouled by Phoenix Suns forward Kelly Oubre Jr in the first half during an NBA basketball game, Friday, Dec. 28, 2018, in Phoenix. (AP Photo/Rick Scuteri)PHOENIX — For three quarters on Friday night, the improving Phoenix Suns gave Oklahoma City everything it could handle.Russell Westbrook and Dennis Schroder took over from there, and the Thunder rolled to a 118-102 victory.ADVERTISEMENTlast_img read more

MintFamily with Beth Kobliner: Are Your Kids Riding the En-tidal-ment Wave? Part 1

first_imgDid you know Giving USA reported that in 2018, Americans donated over $410 billion dollars?! It’s around this time of year especiailly that giving back becomes top of mind for many. Whether it’s for a particular occasion or we’re looking… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,Open enrollment season is here!   We’re expecting to receive a big packet from human resources with all the options and benefits that our employers’ offer. While I won’t say that this is an exciting thing, we are eager to go over… Full Story,What are some of the biggest lessons you received about money growing up? For me, a few things stand out. We didn’t get too many formal lectures about money, but from time to time, I’d get a lesson sprinkled in here… Full Story,As the year winds down, you may find your spending picks up. With holidays approaching, families may be preparing for trips to see their loved ones or they’re buying gifts. However, if you haven’t been saving beforehand, it can mean… Full Story,While Raleigh is not exactly super close to the beach (we used to have a tiny apartment right across the street from the Chesapeake Bay when we were first married), it’s pretty easy to hop in our car and have… Full Story,How much money are you planning on spending this year during the holidays? For the average American family, it’s a good chunk of change. During the 2017 holiday season, Bank of America found that of those surveyed, they spent on… Full Story,It’s amazing how things change when you have kids. Before kids, weekend getaways and trips were fairly easy. When we needed to take a break, I remember we could look at the calendar and twenty minutes later, have a few… Full Story,How much does your family spend on food? If you’re like most, food is one of your top three expenses (the other two being housing and transportation). While it’s an essential expense for sure, but when digging around those receipts,… Full Story,If you’re a parent, helping your kids avoid or minimize college debt is a goal you’d like to help them tackle. Right now the average price for a public four-year college is $25,290 in-state ($40,940 out of state) while a… Full Storylast_img read more

Enter the #MyMintBalance Sweepstakes for a Chance to Win $5,000

first_img Post navigation Official rules here.The sweepstakes ended as of Sunday, July 21st but the opportunity to join the conversation and share #MyMintBalance lives on!You may have noticed a significant surge in conversation on your social media about the current state of personal financial advice, particularly around budgeting. We saw it, too — and we feel you. Too often people are told that if they want to save money — to even be able to pay for their monthly bills — they just need to cut out the “nonessentials,” like buying lunch, personal grooming, and, of course, that daily coffee run.There’s a lot we can learn from these discussions. One thing that has stuck out to us is that an individual’s needs are their own to decide. No one should be shamed into believing that a vacation, a night out, or even a coffee is obstructing them from reaching their financial goals.However, there are moments when those happiness needs just aren’t within our budget. In fact, it can sometimes feel that maintaining our financial health works directly against our mental health. But what if balancing a budget doesn’t have to mean limiting the amount of joy present in our lives? Instead, what if it gives us an opportunity to break away from the “go, go, go” pace of life without breaking the bank?It’s in the spirit of helping each other find happiness when self-care seems out of reach that we’re launching something new: the #MyMintBalance campaign.Achieving balance takes a variety of forms in our lives — work-life balance, a balanced diet, balancing relationships with personal time, and so on. A healthy balance looks a little different depending on who you’re talking to, and there’s a good chance our own idea of a balanced life might be entirely different a year from now. In the constant effort to maintain balance, obstacles are inevitable, and often those obstacles are financially related. The goal of the #MyMintBalance campaign is to show that even when we are forced to spend less we don’t have to live less.HOW TO ENTER THE SWEEPSTAKESIn order to participate in the sweepstakes, share a photo or video of yourself that shows how you escape the stresses of daily life and rejuvenate…without having to dip too far into your wallet. That could be cooking a delicious (and healthy) meal that costs you a fraction of the price that it would to go to a restaurant for the same thing, hosting a board game night with your friends, or whatever else you can think of. Let’s inspire each other!You can share your photo or video on either Instagram or Twitter. In order for your submission to be considered, you will need to tag Mint (@Mintapp on Instagram, @Mint on Twitter) and include the hashtags #MyMintBalance and #Sweepstakes. You can enter one submission on Twitter and one on Instagram every day, for a maximum of two entries per day.The contest begins today, July 8th, and will run through the next two weeks before coming to an end on Sunday, July 21st. Soon after the sweepstake’s conclusion, one lucky participant will be chosen at random and awarded the $5,000 prize!You can read the full set of official rules here.Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window) Related#MyMintBalance: Being Frugal While Still Having FunJuly 30, 2019In “Updates”Essential Money Skills Your Kid Needs to KnowOctober 16, 2019In “Family Finances”How to Care for a Loved One Without Breaking the Bank: The Complete GuideJune 12, 2019In “Family Finances” last_img read more

The unexpected factor that boosts a couple’s chances of staying together

first_imgCall us hopeless romantics, but we’ve always liked to imagine that long-lasting love has little do with wealth or status.But, at least according to the results of one new study, it looks like money may have more of a bearing on relationships than we would have hoped.Yep, new research from Cornell University claims that an unexpected factor may have an impact on a couple’s likelihood of staying together: equality in income…After studying data from large US surveys on income, covering over 60,000 people for almost 20 years, lead author Patrick Ishizuka found that cohabiting straight couples with equal earnings are the most likely to stay together.‘Equality appears to promote stability,’ he said in a release. ‘Equality in men’s and women’s economic contributions may hold these couples together.’On top of his, Ishizuka claims that couples are more likely to walk down the aisle once they have collectively attained a certain level of wealth, dubbed ‘the marriage bar’.‘Once couples have reached a certain income and wealth threshold, they’re more likely to marry,’ he said.‘They want to have a house and a car and enough savings to have a big wedding; and they also want to have stable jobs and a steady income,’ he said.‘It’s really the couple’s combined resources that seem to matter,’ he concluded in his research, recently published in the journal Demography.Indeed, Ishizuka goes on to claim that couples with a low joint income are the most likely to split up…‘Economically disadvantaged couples are also more likely to separate,’ he said.Hmm, we reckon plenty of couples could prove him wrong!Sourcelast_img read more

6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?

first_imgI am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”The reality is if your company provides unique products or services, you should be blogging. (And if your company doesn’t, you should probably consider a career change.)Of course, the overall return on investment on a blog will vary from business to business. But there are 6 fundamental benefits to corporate blogging that should not be overlooked:1) Gain Visibility as a Thought Leader Each thoughtful post on your blog is a public demonstration of your thought leadership, personal integrity, humor, and professional insights. You don’t have to refute one of Einstein’s theories to get respect. For example, a summary of recent trends in your industry, or a reaction to a recent news article can be extremely effective blog posts.2) Engage Customers in a Dialogue If you blog using a solid blogging engine, readers will have the option to comment on each article. Folks who comment on your blog may be sales leads, or they may just challenge or support your views. Either way, comments beget comments, and you will soon be at the center of an industry-relevant dialogue with customers and partners.3) Every Blog Article is an SEO Opportunity The much-discussed “long tail” of search refers to highly specialized, low-traffic search terms that represent a significant amount of total searches. Translation: lots and lots of people are searching online for lots and lots of random things. You can’t realistically optimize your site for every long tail search term, but you can certainly write blog posts targeting niche keyword phrases that are likely to draw highly qualified prospects. For example, blog a reaction to a speaker in your vertical at a local tech conference. You may not draw much natural search traffic, but there is a good chance your blog will rank well very soon for searches like “vertical + conference + speaker + city”, and those visitors may be highly interested in your reaction to the speech.4) Blogs Are Link Bait Very few websites or bloggers will link to the “products and services” page on a corporate website. People don’t link to corporate advertisements. On the other hand, a good blog article is an industry-specific insight or a thoughtful critique. Blog articles garner links because they are interesting, informative, and not overly corporate or sales-focused. The benefit to you is that more links means better search engine rankings and more site traffic, which translates into more sales leads.5) Humanize Your Brand Blogs offer an opportunity for a company to present its insightful, helpful, thoughtful side. Through a blog, prospects will get a sense of your company’s people, culture, and vision. Blogs are an opportunity to provide a less antiseptic view of your company that is more personal and less “corporate”. Blogs can humanize your brand.6) In Google, Fresher Content = Better Website Google will periodically crawl websites looking for new and updated content. In general, it is better to have Google crawl your site as often as possible. Sites that get crawled more often have more frequent updates and more authority. Blogging consistently ensures there will be fresh content on your site.Despite these reasons why companies should be blogging, the same 2 objections surface time and time again:1) I Don’t Have Time to Blog The truth is you don’t have time *not* to blog.  You probably already write blog articles, you just don’t call them that. Blogs are the new email newsletters. Most anything that could go in your newsletter can go in your blog. You can still send the content out via email, and readers can subscribe to your blog to get posts via email. Portions of white papers can also make excellent blog articles. But a blog is better than a newsletter or a white paper because readers can join the debate and be positioned to respond to other “calls to action” you may place adjacent to or within posts. In addition, readers will be able to navigate your blog to read older articles that would otherwise be in a deleted newsletter or white paper. Best of all, each blog article you post will provide lasting benefit because it is a web page that can be optimized, indexed, and drawing natural search traffic for you ad infinitum.In addition, quality blogging engines can support multiple authors, so more than one leader in your organization can post articles. This takes the pressure off any one individual.  And remember that a good blog post might just draw a parallel between two or three recent articles, or suggest an explanation for a puzzling industry phenomenon. A good article doesn’t have to be a PhD thesis.2) What if My Customers Actually Find Out What I’m Thinking?  Some professionals don’t like the idea of blogging because it means relinquishing control over some elements of the corporate brand. A blog is less formal than a press release or an official marketing message, and the comments left by readers cannot be predicted. The point here is… too bad! In today’s world, consumers have access to thousands of opinions about your brand, and thousands of articles, commentaries, product reviews, etc. that will certainly impact the buying decision. The idea that you can control exactly how your brand will be perceived or keep consumers in the dark is outdated. The truth is your best option is to engage customers in an honest, open dialogue. Be confident that transparency is the best policy, and customers will reward your candor.In closing, get out there and blog! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 24, 2007 12:03:00 PM, updated February 01 2017 Topics: Business Blogginglast_img read more

Women’s Hockey World Cup 2018: India concede late goal, draw 1-1 vs England

first_imgIndia produced an impressive display before conceding a late goal to play out a 1-1 draw against world number two England in their opening Pool B match of the women’s hockey World Cup here today.Neha Goyal gave India the lead in the 25th minute before Lily Owsley equalised from a penalty corner in the 54th minute.World number 10 India punched above their weight and gave England a run for their money in the keenly-contested duel.India matched higher ranked England stick for stick in the opening two quarters even though the hosts had more scoring chances with five penalty corners coming their way.Women’s Hockey World Cup 2018: HighlightsBut the Indian defence was up to the mark with goalkeeper Savita Punia stealing the limelight with some brilliant saves to keep England at bay. While India looked promising on open play, the home team kept on earning penalty corners.England earned their first penalty corner inside 32 seconds of the game and then another in the eighth minute but on both occasions the Indian defence kept a tight vigil to keep their goal out of danger.FT. The Indian Eves fall prey to a late equalizer as their composed performance in this game was minutes away from getting them a win against hosts @EnglandHockey on 21st July 2018 at the Vitality Hockey Women’s Hockey World Cup London 2018.#IndiaKaGame #HWC2018 #INDvENG India (@TheHockeyIndia) July 21, 2018England earned two more penalty corners in the second quarter but on both occasions, Savita showed great reflexes under the bar to keep the danger away.advertisementThe Indians, on the other hand, caught the English defence off guard on more than one occasion from open play.From one such occasion, India broke the deadlock in the 25th minute through Neha Goyal who found herself at the right place at the right time to direct the ball into the net and stun the hosts.The Indians showed great fighting character to go into the halfway break by a slender one goal advantage. They kept a tight vigil after the change of ends and managed to hold on to their lead throughout the third quarter with impressive composure.Trailing by a goal, England attacked in numbers in the final quarter in search of the equaliser but the Indians defended their citadel well and maintained their control over the proceedings.In the 48th minute, England secured another penalty corner but once again the Indian defence stood tall to thwart the danger.Five minutes later, England were awarded another set piece and they finally utilised the opportunity to draw level. Though Indian goalkeeper Savita blocked the initial attempt, Owsley found the target from the rebound as Indian defenders failed to clear the ball.The Indian Eves lose their lead as Lily Owsley converts from a PC in the 54th minute to level things up for England in this #HWC2018 Pool B encounter.ALBUM: #IndiaKaGame #INDvENG India (@TheHockeyIndia) July 21, 2018It was a much-improved performance from the Indians considering the fact that they were hammered 0-6 by England in the bronze medal match at the Gold Coast Commonwealth Games earlier this year.Interestingly, the Indians had registered a 2-1 come-from-behind win over the same English side in the group state of the Commonwealth Games hockey competition.India will play Ireland in their next Pool B match on July 26.(With PTI inputs)last_img read more

Space, Place & Design: How One Agency Transformed the Modern Event Experience

first_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 26, 2015 6:00:00 AM, updated February 01 2017 Emotion in Marketing This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.Are our digital lives blocking our ability to experience physical things? Can technology make us less or more human?Maybe these aren’t the right questions. Instead, perhaps we should be asking: How can we architect experiences where technology fosters connections?That’s the challenge San Francisco-based Stimulant and its band of creative technologists have taken on. Darren David, who has a background in development, design, and project management, founded the San Fransico-based shop in 2008 while he was “running” from developing another Flash website. And he wanted to work for and lead a company that solved interesting problems. This was right after the introduction of the iPhone, and there were very few — if any — firms navigating how modern technology could be used from a brand perspective.When David’s team first began doing digital installations for branded events, there was a barrier. People has been taught not to touch screens, so they were hesitant. But they were “touch curious,” as David said.Fast-forward a few years. Now, most people, and even young children, will touch anything with a flat surface that they think might react. The advancements in technology coupled with brand and consumer desire for interesting digital experiences has propelled Stimulant to the forefront of the creative technology field, creating what they call “smart spaces.”The Intersection of Design, Art, and MarketingStimulant had worked with Microsoft on the first version of what is now Surface during its founding year. A few years later, that relationship culminated in the Cube, a four-foot-by-four-foot interactive art installation that appeared at the Decibel Festival in 2014.Sitting on top of a two-foot tall base, the Cube is a square structure made from projection material that houses five computers and four Kinect devices. These four Kinect devices are connected to one another so they can communicate.It works like this: You stand on one side of the cube and your avatar appears on the screen. As you move, the avatar moves as well, with pixels and squares exploding across the screen. When another person approaches the other side of the Cube, both of your avatars connect through a digital ribbon. Suddenly, your movements to the music are connected with the other person’s, and the connection causes a collision of colors and animations.“We really like using technology to get people to interact with each other so that the technology is not coming between them,” David said. “It’s actually facilitating them interacting.”Stimulant has developed a 3D virtual life simulation, where conference attendees could create virtual bioluminescent life forms that interacted with creatures made by other attendees. It has launched a music sequencer for an interactive gaming platform, and it created a molecule pipeline explorer for a medical tradeshow.The team uses technology to tell a story, to enhance an experience, and/or to give people a different perspective. But what makes their projects so interesting is that they do this through the intersection of physical and virtual worlds. It tests our knowledge of the boundary between the two; how one influences the other.Stimulant’s staff members come from varied backgrounds: engineering, architecture, art, design, and development. But the concepts and execution of its projects are looked at through the lens of spatially literate design, a concept that defines their approach creating brand experiences.What is Spatially Literate Design?When you’re designing an online experience, you can count on a few factors. You know the dimensions. There are conventions used in design that people recognize. They know how to click on a button to get to the next page. They know where to look for a contact form. It’s also a place where the user is typically in control.This is flipped on its head when a person enters a branded environment.“When you’re online, everybody is the same height,” David said. With a physical experience, “You are now at the whim of the environment which you’ve entered. That has a huge impact on how we present information, how we let somebody know that something is interactive, how we reward their curiosity, and let them know that they’re being successful.”3D virtual life simulation at CES for Intel.This is why spatially literate design and its concepts are so important for brands creating experiences. So, what does this tongue-twisting term actually mean?At its core, it is similar to how we think about contextual marketing: Spacial literate design is delivering the right message in right solution in the right place at the right time for the right people. You have to understand not only the physical space but also why someone would interact with something in that physical space. What were they doing beforehand? What will they do afterwards? How does the design adapt to the environment it is in?The place where we interact matters just as much as the designed interactions.Why the Physical Still MattersBrands are slashing their traditional budgets and choosing instead to invest in social platforms and innovations.You can listen to your favorite music artists’ songs on Spotify, watch their videos on YouTube, and even follow them on Twitter. But that will never compare to the experience of seeing the person on stage or being a part of a swaying crowd or feeling the hum of vibrations. It’s in the latter situations when people let their guard down.“Immersion takes place when the audience forgets that it’s an audience at all,” Frank Rose wrote in a recent article in Strategy+Business. “Immersion blurs the lines — between story and marketing, storyteller and audience, illusion and reality. That gives it enormous impact.”Branded physical experiences are also interesting in that there is so much room for experimentation.“People have very clear expectations as to what watching a commercial is like, what seeing a billboard is like or seeing an ad,” said Nathan Moody, Stimulant’s design director. “When you start integrating technology into branded experiences and physical places, it’s incredibly powerful because that is possibly the last frontier where consumer expectations are really not set in stone.”The act of adding a technology element or attraction to a branded experience wakes people up. It causes them to look at something other than their smartphone. And if you can get the person’s attention, you’ve won the first battle. The next battle is securing their emotions.How Experiences Influence EmotionsTall ceilings make us more creative. Round objects make us feel safe. Our surroundings — objects, colors, textures, lighting, smell, and even the height of the room — influence our mood, behaviors, and attitudes.And it’s our attitudes that holds the key to a brand’s survival and growth. The most difficult factor to change is the one connected to our emotions.“Beliefs are those attributes we believe a brand possesses, attitudes are how we ourselves feel about the brand,” wrote Robert Heath in Seducing the Subconscious. “The distinction is very important, because although beliefs can influence attitudes, they cannot influence behavior; only attitudes are able to do that.”Attitudes are why we buy what we buy. Beliefs like “whole wheat is healthier than white bread” are based on either fact or fiction — or a little bit of both.Influencing attitudes is a much larger challenge; one that can’t be taken on from the confines of a web browser or with a 140-character message. But that doesn’t mean we need to go back in time. Technology can be used to change attitudes.Brands can do this by bridging the divide between physical and the virtual world.6 Lessons for Designing an ExperienceWe are now used to moving fast. Campaign launches are more iterative. In a fast-moving world, we tend to favor quick executions over meticulously planned projects. A brand experience that fuses the digital and physical world takes time, experimentation, and a vision. 1) Tell an immersive story.The first lesson in designing an experience is to tell a story. But storytelling in the event world with a technology element requires two perspectives.First, you have to consider the creator’s story. What feelings does the brand want to evoke in the viewer? What information does the viewer need? How does this piece of technology add value? How can the brand be the creator and supporter of the story without overpowering it?The second concern is the user’s narrative. How do they travel through the space? What interests them, surprises them, delights them? What can they learn from this journey?“It’s rare when those two story lines intertwine,” said Moody. “It’s like two guitar strings being plucked at the same time. They could be in perfect harmony, or they are very atonal.”Exhibit for MOHAI’s Bezos Center for InnovationThis requires brands to think beyond what their story is. They have to figure out how they can interweave their story with the story of the viewer seamlessly.2) Create an element of discovery.Experiential events work well when there is an element of learning involved. This doesn’t mean you have to quiz your attendees. You should approach it as if you were a museum curator. Some people will meander throughout the galleries, taking in the overall experiences. Others will want to wear the headphones and learn as much as they can about a work or art. They want to study and interact.The learning moments become the basis of stories; stories attendees tell to their friends and share on social media. “Part of the user narrative is building systems to let people feel like they’re discovering things on their own,” Moody said. “That’s where they remember brand impressions.”Discovery leads to surprise, delight, and the desire to tell other people what you discovered.3) Measure the results differently.In the digital world, we worry about metrics. We consider visit-to-lead, lead-to-customer, customer-to-repeat-customer conversion rates. We care about Likes, retweets, comments, and time spent on a given web page. There are a million metrics we could measure.When designing a brand experience, the metrics are a bit different. You can’t predict how long an experience will remain with someone. It’s difficult to know how deeply someone was affected. It’s hard to tie the emotions felt during an event to a purchase.Stimulant thinks of measurement differently: They consider the ROI of the event for the viewers. “The biggest gift anyone can give you as an interaction designer is their attention,” Moody said. “How do you reward that? Delivering the highest return on attention possible [for viewers] influences almost every decision we make.”When planning your next event, consider this approach. How can you gain an attendee’s attention and then reward them for their time? What can you do that will make it all worth it? What’s the ROI of the viewer?4) Consider the context.Designing the experience of an event requires you to think through a million different scenarios. There’s no perfect path to the event location. And even when someone arrives, there are other people that they share the space with. In addition, the emotional state of the person might influence their behavior and impression of the day.With spatially literate design, these considerations come into play. When considering a project, such as the Microsoft Cube, Stimulant’s team considers things as small as the material of the floor. Is it comfortable? Can someone stand in an area for 10 or 15 or 30 minutes without being drawn out of the experience because of discomfort?It’s not as easy as thinking about a one-to-one interaction. You need to consider, one-to-one, but also one-to-many, many-to-one, and many-to-many.5) Respect the difference between private and public.We act differently when we’re in a public setting. Some are more cautious; some like the spotlight; others simply like to watch what people do. Most people don’t like to fail in public.When there is technology involved, designers have to be aware of the difference. And this certainly applies to events involving technology. “People don’t like to be on display so a lot of what we have to do with this physical experiences is earn trust from a distance right off the bat,” David said.The technology has to invoke enough curiosity that people want to engage with it, but it needs to seem logical so that it earns the person’s respect.6) Don’t make technology a barrier.“People don’t pay to see technology,” David said. “They don’t go to a location because there’s technology. They go for the experience.”Don’t plan an event around a piece of technology. It might get you some buzz, but that’s not the point of planning an event. If that’s all you are after, film a YouTube video. “If we do our jobs right, we don’t want people actually focusing on the technology at all,” David said.People should feel the experience. An overwhelming focus on technology will only make them question it, and this will immediately pull the person out of the narrative you have constructed.A Change in AttitudeWhether you choose digital, the physical, or a combination of the two, create an experience that makes people feel something: wonder, curiosity, happiness, surprise, delight, and so on. By evoking emotions, you’ll build connections and alter attitudes — and that’s a story worth telling over and over again.last_img read more

Kolkata law university begins Harry Potter course to learn from the legal affairs in the wizarding world

first_imgIn an exciting reveal for Potterheads, a law university in Kolkata is offering a Harry Potter course which will teach the legal aspects of the wizarding world created by JK Rowling taking note of the real life lessons it provides.All about the new Harry Potter law course in Kolkata:The course is titled ‘An interface between Fantasy Fiction Literature and Law: Special focus on Rowling’s Potterverse’It will be offered as an elective to 4th and 5th year students of the BA LLB (Hons) programme at the National University of Juridical Sciences (NUJS) in KolkataThe course aims to cover legal traditions and institutions, crimes and punishments, economy, politics, contracts in the PotterverseIn this course, students will learn to apply legal principles in a completely new scenario, and understand how things will work through insights into a wizarding world constantly under government surveillanceThe course is an attempt to serve as a breather from the orthodox law school curriculum and is designed for the winter semester by Assistant Professor Shouvik Kumar GuhaClasses for the course are due to start this DecemberRead: Calcutta University to introduce Sholay, Harry Potter, Twilight, Bob Dylan and more to revamp English postgraduate syllabus The Ministry of Magic courtroom with a trial in progress.Harry Potter law course content at NUJSAs per the official website of the law university, here is what the course will focus on:1. Legal Traditions and Institutions in Potterverse (including role of law and rule of law in a magical society, moral choice and liberty in Potterverse and the role of bureaucracy in the Ministry of Magic).advertisement2.Crimes and Punishments in Potterverse (including Unforgivable Curses, Wizengamot Trials, Innocence of Sirius Black and Persecution of Tom Riddle).3. Morality, Social Values, Identity and Class Rights in Potterverse (including (human?) dignity and enslavement of House Elves, marginalization of Werewolves, Giants, Centaurs and Merpeople, Mudbloods and Squibs, militant literacy and misuse of texts).4. The Potterverse Economy (including Gringotts, magic of money and economic growth and entrepreneurship).5. Politics in Potterverse (including bases of authority, terror and counterterror, resistance, intelligence and secret societies).6. Contracts and Agency in Potterverse (including Unbreakable Vows, Agents of Good or Servants of Evil, express will and loyalty, Snape and the Order of Phoenix, Dumbledore’s Man through and through)7. Family in Potterverse (including blood relationship, familial ties, testamentary law)8. Miscellaneous (including Quidditch and sports law, religion and destiny, Rowling’s legal battles and reflections, philosophical significance of Potterverse characters, technological anarchism & the hi-tech, low-tech wizarding world, archetypes and stereotypes, from ‘Mars is Bright Tonight’ to Horcruxes in Faerie Land and ‘Just behind the Veil’: Influences of Dante, Edmund Spenser and George MacDonald on Potterverse) Scene from Gringotts bank staffed by goblins in the Potterverse.How can a Harry Potter course teach serious law students?Though the new Harry Potter course at NUJS is mainly launched as an experiment and makes us wonder how it can help serious law students learn, it does have some interesting learning aspects to it.According to a statement by NUJS, the Harry Potter series vividly exposes the limitations of laws and institutions:In Potterverse for example, the Ministry of Magic uses its representatives to torture children for daring to tell the truthThe Ministry also imprisons and even executes its citizens without the benefit of due process of lawThe infamous wizarding world prison Azkaban is designed to drive inmates to despair and suicidal tendencies without any hope of reformationIn numerous instances, the wealthy people in the Harry Potter world control and influence government policyFreedom of the press in Potterverse is curtailed, and the major newspaper ‘The Daily Prophet’ is used to spread propagandaThe series thus provides a unique platform for students to reflect and compare the legal situations with their own government. Images of the Potterverse newspaper — Daily Prophet(source: AliExpress)Motive: Making students aware while staying out of political controversiesGiven the many societal, legal and political changes, including the slew of landmark Supreme Court judgements, law students need to learn to adapt and respond to events unfolding around them, said Assistant Professor Shouvik Kumar Guha who designed the course.”I could have designed the course based on our real political situation but it is not necessary that all my students will share my political leanings,” Guha told PTI in a phone interview.Instead, the professor decided to turn to a fictional universe, which would not create political controversies but help students learn to apply their legal knowledge to a completely alien set of scenarios.The other reason behind creating this course was tackling the monotonous nature of studying law.advertisement”In law schools, people get a very specific set of subjects. The curriculum revolves around the hard letter of the law, case laws etc. Given the fact that this course lasts about five years, students also get bored,” the professor said.”This course is meant to be more of an experiment. It will take both me and the students out of our comfort zones,” Guha added.Guha says his assignments to the students would be very creative in nature, and hopes that some of the works can eventually be published.”I was introduced to Potterverse in my tenth standard. Since then I have read the books multiple times. I am familiar with each and every line of all the seven books. So it will come to me naturally,” said Guha, quipping that he probably knows Harry Potter literature better than Company Law.Read: Why Harry Potter is the fairy tale we need now instead of Cinderella or Snow White The seven Harry Potter books on which the NUJS law course will be based. (source: instances of Harry Potter courses launched in IndiaThis is 2018 and with thousands of Potterheads around the world now turned adults, it is not a surprise that this is not the first time in India that a professor has turned to the magical world of Harry Potter to pique student interest.Rashmi Raman, a former student of NUJS, first started a Potterverse-centric elective law course at the Jindal Global Law School in Sonipat in 2012.The course was one of the most popular among students in the law school, Raman told PTI.”I have not offered it for the last two semesters because it always exceeds the class limit, and I end up having to teach a class of 40-45, when I could teach another elective and get away with 15-20 students,” she said.Raman said she plans to bring back the course again in the spring semester.Read: From rags to riches to charity, here’s celebrating JK Rowling: World’s first billionaire author of our beloved Harry Potter series Scene from the Hogwarts Great Hall in the Harry Potter series.Harry Potter courses existing abroadRowling’s series of seven books which were made into eight films about the boy wizard Harry Potter and his friends Ron and Hermoine has already found its way into classrooms abroad.The Kansas State University in the US, for instance, offers a class called Harry Potter’s Library’, where students have the opportunity to examine political themes that reoccur in the seriesFrostburg University, also in the US, offers Science of Harry Potter’ which teaches students about the scientific concepts behind the magical events in the series.For example — students explore the physics that makes Quidditch possible and the possible genetics associated with magical creaturesThere are no flying lessons, potions or Defense-Against-the-Dark-Arts classes, but Harry Potter fans at Durham University have the option of a course on the adventures of the boy wizard, which they started in 2010 as part of their Education Studies BA degreeadvertisement8 universities that hold enchanting Harry Potter classes1. Durham University, ‘Harry Potter and the Age of Illusion’2. Yale University, ‘Christian Theology and Harry Potter’3. University of Waterloo, ‘Popular Potter’4. Georgetown University, ‘Knights of Old & Harry Potter’5. Ohio State University, ‘Harry Potter: Mystery and English Comedy’6. Oregon State University, ‘Finding Your Patronus’7. Nipissing University, ‘Harry Potter’8. Frostburg University, ‘Science of Harry Potter'(With inputs from PTI)last_img read more

Real Madrid back in La Liga title race with win over local rivals Atletico

first_imgReal Madrid barged their way back into the Spanish La Liga title race with a 3-1 victory over Atletico Madrid in a feisty derby at the Wanda Metropolitano on Saturday.Casemiro, Sergio Ramos and Gareth Bale’s strikes inflicted Atletico’s first home defeat of the season across all competitions and moved the European champions up to second, within five points of leaders Barcelona, as their revival under Santiago Solari continued.Antoine Griezmann equalised for Atletico after Casemiro’s overhead kick sent Real ahead, but Ramos slammed home from the penalty spot before halftime to silence the home fans.Atletico’s Alvaro Morata netted a brilliant lob against his former side but it was ruled out for offside before Bale drilled in the visitors’ third to secure the points for Real Madrid.Thomas Partey was dismissed after getting his second yellow card at the end of a disappointing afternoon for Diego Simeone’s side, who dropped to third after losing for the second weekend in a row.”La Liga is there to fight for, there are a lot of points to win and any team can make your life hard,” Real captain Ramos said.”Winning the league motivates us, it’s a really balanced competition and we have to keep fighting for it and making life difficult for Barcelona.”A vibrant atmosphere at the Wanda Metropolitano also carried an undercurrent of anger as Atletico fans threw stuffed toy rats at Thibaut Courtois’s goal.It was the Belgian goalkeeper’s first return to play his former side Atletico since signing for Real Madrid and he endured an uncomfortable afternoon.advertisementAtletico started brightly with Griezmann firing into the side netting but Real moved ahead in the 16th minute when Casemiro scored a spectacular overhead kick after a corner was flicked on to him.Atletico levelled when Griezmann slotted home coolly through Courtois’s legs after Correa played him in, with home fans enduring an agonising wait while VAR verified that the French striker was onside.The VAR system was referred to again when Jose Gimenez brought down Vinicius Jr. on the edge of the box, with referee Xavier Estrada Fernandez deciding the foul continued into the area.Ramos smashed home from the spot to send his side back into the lead just before halftime and Bale netted the third to seal an impressive victory for Real and a painful loss for Atletico who had previously conceded just four goals at home.”We lost today, we must look forward and keep working, there is still a lot of fight for,” said Atletico skipper Diego Godin.”There is a long way to go, we have to do our part and the rest is not in our hands.”Also Read | Lionel Messi, world’s highest-paid footballer, dazzles fan with this trick shotAlso Read | Colombia appoint former Real Madrid manager Carlos Queiroz as coachAlso Read | We let Barcelona off lightly in the first half, says Lucas Vazquezlast_img read more

2019 TVS Apache RR 310 with RT Slipper Clutch launched at Rs 2.27 lakh, Mahendra Singh Dhoni is first owner

first_imgTVS Motor Company today launched the 2019 Apache RR 310 at a price of Rs 2.27 lakh (ex-showroom, Delhi). The new TVS Apache RR 310 now comes with a Race Tuned (RT) Slipper Clutch. The motorcycle also gets a colour update and is now available in two colour options — Racing Red and Phantom Black.The first TVS Apache RR 310 with RT Slipper Clutch is now owned by Indian cricketer Mahendra Singh Dhoni.The 2019 TVS Apache RR 310 gets the same 312.2 cc, reverse inclined, DOHC, 4-stroke, 4-valve, single-cylinder, liquid cooled engine that makes 34 PS at 9,700 rpm and 27.3 Nm at 7,700 rpm. The motor is mated to a 6-speed gearbox. The motorcycle gets a split chassis trellis frame. There is an inverted cartridge telescopic fork at the front and a two-arm aluminium die-cast swingarm monoshock at the rear. The new TVS Apache RR 310 comes with Michelin Street Sport tyres and 300 mm petal-type disc at the front and 240 mm petal-type disc at the rear, with dual channel ABS. The 2019 Apache RR 310 in Phantom Black colour option.The company claims that Apache RR 310 can make 0-100 kmph in 7.17 seconds and has a top speed of 160 kmph. It gets an 11-litre tank, with a kerb weight of 169.5 kgs. Earlier this month, TVS Motor Company had released a video teasing the new Apache RR 310, with the tagline “Crafted to be invisible”.According to the company, the new slipper function of the motorcycle allows rapid downshifts preventing wheel hop and chain whip. The new system is also engineered with an assist function wherein the clutch plates lock tightly increasing the clutch engagement force, thus resulting in the reduced clutch effort.advertisementTVS Motor Company is also providing RT Slipper Clutch as a TVS Racing accessory and the existing Apache RR 310 customers can get it retrofitted to their motorcycles. The facility will be available at select TVS Apache RR 310 dealerships across the country. However, the company did not reveal its price.”We are excited to introduce the Race Tuned (RT) slipper clutch on the TVS Apache RR 310 and I am confident that our existing and new customers will appreciate this performance upgrade. The super-premium motorcycle, which is seen as an ultimate track weapon, originates from our racing pedigree and boasts of industry-first features. Equipping it with this technology is a natural progression for the bike. We also want to expand this experience to our existing TVS Apache RR 310 customers, who will appreciate the enhanced racing dynamics. The new styling upgrades accentuate the racing stance of the motorcycle and create customer delight,” TVS Motor Company Director and CEO K N Radhakrishnan said.TVS Apache RR 310 gets features like race-inspired vertical speedometer-cum-tachometer, Bi-LED twin projector headlamps and snake-fang inspired LED tail lights. The deflector cowl of the bike has been patented by the company.”I have been associated with TVS Motor Company for over 12 years and my relationship with the company has only strengthened with each passing year. Being an avid bike enthusiast, I am excited to get the new TVS Apache RR 310 Slipper Clutch variant as it combines a stunning design with exhilarating performance. It is also a feeling of immense pride for me to own a super-premium bike from an Indian manufacturer. I wish the team all the very best for their future endeavours and look forward to hitting the road with my new motorcycle,” Mahendra Singh Dhoni said.ALSO READ | PM Narendra Modi holds Varanasi roadshow in stylish Land Rover Range Rover Vogue: Know all about this SUVALSO READ | Tata Tiago is safer than ever, now comes with a range of standard safety featuresALSO READ | Hyundai Venue price is so good that it may spell trouble for Vitara Brezza, EcoSport, Nexon, XUV300last_img read more

The Leader’s Guide to Effective Change Management

first_img Management Originally published Nov 13, 2018 8:00:00 AM, updated September 05 2019 Topics: Don’t forget to share this post! The only constant in life is change.[Enter any tried-and-true marketing tactic] is dead.Winter is coming.We’re reminded daily about how change is coming, and to succeed in business, we must remain agile. Sure, that all makes sense in theory, but in practical application, to change how we operate or serve customers is no small feat.According to Mckinsey, 70% of change programs fail to achieve their goals, largely due to employee resistance and lack of management support.Click here to download leadership lessons from HubSpot founder, Dharmesh Shah.Yikes.This doesn’t mean employees are wrong — they simply lack understanding and buy-in.As a leader, it’s your responsibility to guide your team through the end result and help establish this comfort and buy-in.The good news is there are tons of change management methodologies that you can adopt and adapt to your business.At IMPACT, we’ve gone through quite a bit of change recently. We’ve almost tripled in size in just over a year, and what was once a small core team, is now a fairly good sized-agency that requires a much different approach to implementing change than the good ol’ days (a.k.a. last year).After struggling to implement a change to our client onboarding process, we decided to take a step back and re-evaluate our approach to change management.Below I’ll share with you the key change management models and tools we reviewed, and how you can avoid becoming another statistic.What is Change Management?Change management is the systematic approach of utilizing the people within your organization to minimize resistance to and affect organizational change.Yes, there are tools and models, which I will get to below, but at the core of any strong change management program is your people.No model will work if you continue to let employee resistance and lack of management support sabotage your efforts.4 Common Change Management ModelsNo need to dust off your old college business school books. Here are the top 4 change management models most commonly referred to when researching the “how” behind change management.1. Kurt Lewin’s Unfreeze-Change-Refreeze ModelPicture an ice cube. The Kurt Lewin’s Unfreeze-Change-Refreeze model is exactly what it sounds like:UnfreezeChangeRe-freezeThis sounds like the most simplistic model on the surface, but there’s a lot to unpack.In the unfreeze stage, you are essentially breaking down the current way of doing business and noting what needs to change. It’s crucial in this stage to obtain two-way feedback of what needs to change (vs. solely top-down).After noting and communicating the need for change, gather the key stakeholders necessary to proactively implement what needs to be done.Once everyone has bought in, “re-freeze” in the sense that the change is institutionalized and consistently used in the new manner.In our experience, this model focuses more on process than people. If you have a smaller team with less emotion to manage, this could be a good option.2. The ADKAR® Model of ChangeThe ADKAR® model breaks down the human side of managing change.The idea is you should work through each letter of the acronym, focusing heavily on the individuals within your company.Awareness. Here, the goal is to learn the business reasons for change. At the end of this stage, everyone should be bought-in.Desire. This is dedicated to getting everyone engaged and willingly participating in the change. Once you have full buy-in, the next stage is measuring if the individuals in your company want to help and become part of the process.Knowledge. In this stage, you’re working towards understanding how to change. This can come in the form of formal training or simple one-on-one coaching so those affected by the change feel prepared to handle it.Ability. Next, you must focus on how to implement the change at the required performance level. Knowing the required job skills is only the beginning; The people involved need to be supported in the early stages to ensure they are able to incorporate change.Reinforcement. Lastly, you need to sustain the change. This final step is often the most missed.An organization needs to continually reinforce change to avoid employees from reverting back to the old way of doing things.Unlike Lewin’s model, this focuses on people-side of stage. We like its idea of using reinforcement to make your changes stick and this model takes it a step further. It’s a good approach to consider if you have a larger team or more complex problem you’re trying to solve.3. Kotter’s 8-Step Model of ChangeIn is 1995 book, Leading Change, Harvard Business School professor, John Kotter, lays out 8 stages all companies must go through in order to see effective change management.Create urgency through open dialogue that leads others in the organization to want the change as much as you.Form a powerful coalition of change agents in your organization. This can go beyond leadership and manager.Create a vision for change to reinforce the why behind it and the strategy to achieve the end result.Communicate the vision regularly to ease team anxiety and reinforce the why.Remove obstacles to pave the way for the needed changes to happen.Create short-term wins to keep up morale and show the team you’re moving in the right direction.Build on the change by analyzing what went well and didn’t go so well in your quick wins to keep pushing to the desired end result.Anchor the changes in corporate culture as standard operating procedure and reinforce why change is necessary and embracing it is part of your company culture.If you have a more agile team, this model’s iterative short-term wins and building based on what you learn as you go, sync nicely with the agile methodology.4. Kim Scott’s GSD ModelOkay so maybe this one isn’t as common yet, but it soon will be, so you might as well get ahead of the curve!Kim Scott outlines the GSD model (get stuff done) in her bestselling book, Radical Candor, which is a process of the following steps:Listen: Listen to the ideas of your team and create a culture where they listen to each other.Clarify: Make sure these ideas aren’t crushed before everyone has a chance to understand their potential usefulness.Debate: Create an environment where it’s okay to debate and make the ideas even better.Decide: Select the idea that will best solve the issue.Persuade: Since not everyone was involved in the listen-clarify-debate-decide stages, you have to effectively communicate why it was decided and why it’s a good idea.Execute: Implement the idea.Learn: Learn from the results, whether or not you did the right thing, and start the whole process over again.We included this in our mix at IMPACT because of how much it focuses on obtaining ideas from the frontline. People buy into what they help create and Kim Scott’s GSD model provides a framework to make that happen.Now, there are many more models for you to choose from than just these four, but realize there may not be just one model that fits your organization best.If you’re anything like us at IMPACT, you may want to take a page from several of these models to improve your communication and effectiveness in times of change.A Change Management Plan in ActionBelow is a real example of how my team approached a major change and the change management steps we took to ensure everyone was on the same page and moving in the same direction.Step 1: Determine What Needs to Change and Craft the MessageIn the course of 3 months, IMPACT completely restructured the agency-side of our organization. In March, our agency team looked like this:This structure worked for us in 2017, but as we came into the new year with an even larger team, our quarterly team survey results told us a different story.For the first time in several years, not everyone could see their future at IMPACT.Some had no idea what was going on or why certain decisions had been made. And what stung the most is we had a few happiness scores below seven, which we haven’t had since 2015.Ouch.In our February leadership team meeting, we debated for hours why some in the company were feeling this way.After several ideas, we all determined one area we should focus on was our structure. We were setting our managers up for failure with competing responsibilities and in doing so, we made it extremely difficult for them to effectively communicate with their teams, coach them in their careers, and ensure they could see their future at IMPACT.The ones who did better in this area suffered in others, like client results and retention.It was a huge issue that needed to be solved immediately.This leadership team meeting was the beginning of step 1 in our change management plan:Determine what needs to change and craft the message.In our monthly all-hands meeting following that leadership team meeting, our CEO, Bob Ruffolo, explained the why behind our decision that we needed to make a structure change — the what. He explained the survey results, our thought process, and everything that led to the conversation.Then, he explained that we had outgrown our current structure, placing too much responsibility on our current managers. We inadvertently set up our teams to fail and that wasn’t ok. — the message.In order to improve this situation, we needed to create a structure that scales.Planting the seed for a change is seriously just the first step. After this meeting, we knew there would be fear and confusion, so we got to work on step 2.Step 2: Identify Your Stakeholders and How to Manage ThemWe knew that a complete structure change would not go well if it was strictly a top-down initiative. We needed help and a core coalition to get it off the ground.However, not every single person would need to know every single detail of what was going on.While all teams were involved, most were focused with how they would personally be affected in a day-to-day sense, as well as in relation to how they work with other teams.To keep communication clear, and to ensure everyone had a voice and a chance to enact Kim Scott’s debate stage, we needed to identify stakeholders across the agency team.In this case, our stakeholders were the managers of our teams. We were essentially changing their job responsibility, so it was prudent to include them in the conversation.Although we created a committee of stakeholders, what we failed to do was take our communication a step further by managing the other agency team members more closely.The matrix below outlines a way to segment your team and your communication with each segment so you can better communicate across the board.We only had our managers involved, and we updated the rest of the team all at once in our monthly all-hands. Next time, we will definitely create a strong communication plan based on this matrix.Image from Mindtools, which adapted from Mendelow, A.L. (1981). Environmental Scanning – The Impact of the Stakeholder Concept,’ ICIS 1981 Proceedings, 20.Once we identified our key stakeholders, we met with each one and some of their teams to get their feedback, pushback, concerns, and ideas about the structure change.In full transparency, not all these meetings were fun. There was high emotion and rigorous debate, but, at this point, we had not zeroed in on our exact plan, and they helped us understand the team’s concerns and ideate on the best way to structure for scale — together.Step 3: Systematically CommunicateThis is an area we got wrong in this scenario.In step one, we announced at a company meeting a pretty earth-shattering idea. Our managers felt blindsided and not all the team members were convinced a structure change was needed.We learned the hard way that surprising people in a company meeting was not the way to go.Our intention was to be transparent about what was discussed in our leadership team meeting, but there was definitely a better way to do that had we been more systematic in how we communicated to the team.After identifying key stakeholders, this is the path we are focusing on now:CEO/Leadership team (if it’s a leadership decision) > communicates to the next level management > who then communicate to the frontline managers and key stakeholders >who then communicate to the the rest of the team.Managers can communicate to their own teams in a style that they know will resonate and create shared understanding. They can also help identify issues and concerns so we can all co-create a solution.This eliminates group-think and reduces the timeline to extinguish fear.Although our path was a little messier here, once we received all team feedback, we all agreed to what our new agency structure should be:Then we moved onto Step 4.Step 4: Get Organized With Incremental StepsAt this stage, everyone knew a change was coming, but no one knew how we were going to make it happen.This was the time to get organized and get buy-in on the “how” of change management.Now that we knew what our new structure would be, we developed a project plan with the incremental steps to get us there by the end of the quarter.We created a video explaining the structure and project plan for all teams to review in their weekly meeting.Our managers and key stakeholders were involved and accountable for different parts of the plan, and in our all-hands meetings, we updated on the progress of the plan so everyone could stay informed.In our plan, we also mapped out some “quick wins” in the first month so the team could feel major progress was happening.In our case, this was selecting new team managers for those teams whose Principal Strategist moved over to the Strategy team.We interviewed internally and selected our new managers within 3 weeks of rolling out our initiative, which was exciting for our new managers and exciting for the team to see we’re already making huge steps.Step 5: Equip Your Managers to Handle Emotional Response to ChangeIt’s one thing to have great communication and a solid-looking plan — but change is hard.Everyone responds in their own way, but what we didn’t think about was this concept of The Change Curve. Ok, let’s be honest — we didn’t even know this existed.Image from, Kubler Ross The Change CurveAfter our initial all-hands meeting, we had people all over the Curve. We then in essence said, “Managers, figure it out!”As we went through the process, we learned another lesson the hard way: We needed to adapt our communication and management style for each individual based on where they were in responding to change.The graphic below by Expert Program Management shows how you change your response along The Change Curve to gain buy-in sooner and give better coaching to your managers.By meeting team members where they are at, our managers could adapt their communication style to coach each team member through the process, allowing for more personalized, effective transition.Note: This doesn’t have to be advice just for managers. Our teams operate in scrum, and in their team retrospectives, a shared understanding of this tool could have facilitated more understanding and stronger conversations and problem solving within the team.Step 6: Manage by OKRsIn order to stay focused throughout the quarter, we created an objective and corresponding key results (OKRs) for our structure change.The objective was essentially “make the structure change happen” and we measured by tracking the milestones from our project plan.Each all-hands, we would update the team on how we were doing on our objective and show the percentage complete so they could see visible progress. (We use 7Geese as a way to continually check in and measure our key results.)This was also a time for those working directly on the project plan to celebrate and give themselves a pat on the back. There was a ton of work involved, and they deserved to be recognized for crushing it.By breaking down exactly what needed to happen, we were able to keep the team focused and motivated to reach our goal.Step 7: Continue to Communicate like CrazyAs I mentioned in step 1, discussing the idea is seriously only the first step. To keep everyone motivated, organized, and informed, we had to communicate like crazy.There three types of communication we focused on: motivational, informational, and two-way.Our motivational communication often came from our CEO to continually reinforce the why behind this major change.Informational communication came from updates on our OKRs in our all-hands meetings, as well as one-off videos from the team working on the project plan to update on progress.The most important one that we focus on the most now, however, is two-way communication. We started off slow in this area, but after getting feedback in our Q2 team survey and from individuals on the team, we doubled down on this much more in the last month of the transition.By ensuring you have a regular cadence of two-way communication, you ensure the team understands what’s being shared, but you also learn and address if there’s underlying dissent or miscommunication.Although I put this as the last step, this is the most crucial.Communication must happen throughout your entire initiative or you’ll risk falling short and potentially damaging company morale in the process.If you focus on the 3 types of communication above, you will reach your goals faster with a happier team to boot.Change is CyclicalThe reason I included Kim Scott’s GSD model is it most relates to our company culture. We are always looking for ways to improve, which means we have a lot of change going on all the time.There is rarely a beginning and a clear-cut end like the more traditional models. I’m sure we’ll discover more tweaks we need to get our structure right, and that’s okay.The point is change really is constant, and developing a model that works for your business is the best way you can manage the people-side of change and set everyone up for success.As a leader, you can choose a model, or a mix of models like what we do at IMPACT, to help organize effective, lasting change in your organization.By incorporating your team via the communication methods outlined above, you can empower and enable your team to take action — and have pride in the change they helped make.Change isn’t easy and it isn’t going anywhere, but when you can figure out a model that works best for your company, you and your team have no limits. last_img read more

How to Generate Leads on LinkedIn, According to LinkedIn’s VP of Marketing

first_img Topics: Originally published Oct 17, 2019 7:00:00 AM, updated October 17 2019 As a marketer, you’re undoubtedly aware of some of the major social media sites you can use for lead generation.I’m willing to bet you’ve already heard about the importance of Instagram, Facebook, and Twitter — and if you use all three as part of your lead generation strategy, you might think you’re all set.But if you’re not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue.In fact, studies have shown that 80% of B2B leads come from LinkedIn, and 94% of B2B marketers use LinkedIn to distribute content.This makes sense. Consider the average Instagram user — scrolling through her feed, liking photos of her friend’s beach vacation and her sister’s bridal shower, and occasionally using the platform to find and purchase products.Alternatively, the average LinkedIn user is on the site specifically for professionally-geared content. They’re already seeking out information to help grow their businesses. If you can provide them with high-quality content, it becomes much easier to convert.Of course, it’s easier said than done, particularly when trending content on LinkedIn ranges from SEO to customer acquisition to goal-setting. Without a clear strategy in mind, the task of lead generation on LinkedIn can feel challenging.Justin Shriber, Vice President of Marketing at LinkedIn, was interviewed as part of HubSpot’s new campaign, “Advertising, a Look Behind the Screens”. Take a look at the full interview series here, or keep reading to learn some of his key insights regarding lead generation and building a brand across the platform.Watch Our 15-Minute Master Class on Digital AdvertisingShriber’s Steps for Growing a Brand and Generating Leads on LinkedIn1. Make sure your executives have a strong LinkedIn presence.When you’re first getting started on LinkedIn, it can be tricky to know where to dedicate your initial efforts. Should you create a compelling LinkedIn Page, and immediately start posting content to your business’s feed?Maybe, instead, you should start by posting all your job openings to attract new talent?Shriber suggests another strategy: “We definitely want to fuel the growth of small businesses that have aspirations to grow to become larger, and we put together a playbook that allows them to do that. The playbook always starts with the individual LinkedIn profiles of the employees at the company, and in particular, the executives at the company.””[Executives are] trendsetters. They can make statements about what they stand for, and in many cases, develop a strong following in relatively short order.”Consider the leaders at your company and their current LinkedIn presence. Could they contribute more thoughtfully to LinkedIn groups within your industry, or post more often to their feeds? More likely than not, your executives could be doing more to grow their LinkedIn following.For instance, let’s take a look at Sallie Krawcheck’s LinkedIn activity:Krawcheck is CEO and co-founder of Ellevest, and a powerful leader in the financial industry.Krawcheck uses LinkedIn wisely, leveraging the platform to promote content from her own investment company, while also liking or sharing other relevant financial content geared towards women.Ultimately, Krawcheck uses LinkedIn to build a personal brand and help her followers find useful content related to investing and women in finance. Ideally, your own executives should be doing the same.2. Create a powerful LinkedIn Page for your business.Once you’ve ensured your own executives have a strong LinkedIn presence, it’s time to cultivate an impressive page.You’ll want to ensure your page is active, with thought-provoking content and contributions to conversations already happening on LinkedIn.Shriber notes — “Once you’ve got a strategy related to your executives and their presence on LinkedIn, step two is to think about the presence of your company on LinkedIn. We have a product called LinkedIn Pages, which has been incredibly powerful for businesses that want to establish their place in the world’s professional community.””[LinkedIn Pages is] a free product,” Shriber adds, “and really, at the end of the day, it’s a place for you to stage the content that you have to offer, and really promote all of the benefits that you have for people that want to follow you.”He continues, “So, when you come to a good LinkedIn Page, you’ll find information about what the company does, but beyond that, some of the thought leadership that’s happening. There will be video content as well as the written word, commentary from executives, but also in many cases, information that’s curated from other sources. It doesn’t just need to be from the marketing group or from an internal source.”To ensure your page is strong, consider posting a variety of content, including video. Additionally, follow the page analytics closely to figure out what content resonates with your audience.It’s equally critical you use LinkedIn to join communities and have conversations with other professionals in your industry. LinkedIn, at its core, is a social platform like any other. If you don’t engage with your followers and follow trending articles related to your business, you’ll lose out on making meaningful connections.If you post an article once a week and then log out, you haven’t leveraged LinkedIn for all it has to offer. Instead, you should be learning from others in your industry to further inspire better content and connect more closely with the prospects you’re hoping to attract.3. Use paid products to ensure your content reaches your intended audience.Businesses with small marketing budgets may be wary to put money behind paid campaigns on LinkedIn. They often ask– we have a small marketing budget and we want to use it wisely. Where should we spend it? Remember, 80% of B2B leads come from LinkedIn. And, ultimately, using LinkedIn’s paid products will help your brand and content appear in prospects feeds.Shriber told me, “Once you’ve built that strong LinkedIn Page, companies tend to realize that that audience that’s consuming information is incredibly valuable, and it’s different than what they’re finding on other platforms.”He adds, “We have a series of paid products that you can then move into that allow you to insert content into the LinkedIn feed. Now you’ve got a series of followers or you’ve got a set of targeted members that you care about. Suddenly, they’re seeing your content appear in the feed itself and there are some really rich ways to turn that engagement into actual activity.”LinkedIn can help you convert prospects faster, with limited friction. For instance, on one of your paid ads, your prospects might have the option to immediately fill out a form or respond to an event. Since their information is already saved on LinkedIn, it’s a one-touch process for them. Best of all, it provides your sales team with invaluable data related to their industry and how you might best serve their professional needs.4. Ensure you have strong sales and marketing alignment.You’re likely all too familiar with the recent shift in consumer buying behavior. Nowadays, customers are researching online ahead of time and typically use marketing content to help inform their purchasing decision before even reaching out to a sales rep.Shriber describes the shift like this: “What you’re seeing now, is consumers are becoming more savvy about learning about products and services that they need and progressing deep into the sales process before they reach out, raise their hand, and say that they need help.”He adds, “It’s becoming incumbent upon marketing to really meet the needs of customers that are investigating and exploring, and then seamlessly handing that off to salespeople so sales has context on the journey customers have already traveled.”Additionally, he notes: “Salespeople, in many respects, are [also] becoming brand experts.””I’ve got a number of customers that have come to me and said, my salespeople know my target customers better than my marketing group. They’ve been in the business for 20 years, and they know all the key people, so I’m going to use them to create awareness, build a brand in a way that historically has been reserved for marketing.”On the flip side, of course, marketers are playing a more heavy role in closing a deal. Shriber told me, “Imagine, for example, that you’re procurement and you’re trying to negotiate a contract. Historically, that’s been the domain of a sales professional, but today, savvy marketers know that that’s where you are in the sales process.”Shriber adds, “They’re able to target that procurement person, send in some relevant content related to validation of the solution, why it’s valuable, what other customers are saying about it, and all of a sudden, that marketer has played a key role in getting the deal closed.”All of which is to say — it’s absolutely critical you align your sales and marketing teams, since they play equally valuable parts in finding prospects and closing deals, and they overlap more heavily now than ever before.To figure out strategies for better aligning your sales and marketing departments, take a look at this Ultimate Guide to Sales and Marketing.Ultimately, if you aren’t using LinkedIn or aren’t using it often, you’re likely missing out on major opportunities to grow your business. As Shriber told me, “We’ve really tried to think through the full spectrum of what you might care about, from building a brand to generating leads, whether you’re a small business or a large enterprise — and we built playbooks that address you where you are, and help you to get where you’re going.”Learn more from Justin Shriber and other advertising leaders by accessing an exclusive interview series with LinkedIn, Google, and Facebook. Don’t forget to share this post! LinkedIn Marketinglast_img read more

Yashaswini Deswal wins gold medal at ISSF Rifle/Pistol World Cup

first_imgYoung shooter Yashaswini Deswal has won gold medal in women’s 10m Air Pistol at the ISSF World Cup in Rio de Janeiro. The 22-year-old has also become the 9th Indian shooter to secure a Tokyo 2020 Olympics quota.In an exciting match, the young shooter has stunned the former Olympic and World Champion Olena Kostevych of Ukraine.Yashaswini wins gold, secures #OlympicQuota!A stunning display by 22 yr old #YashaswiniDeswal as she wins a gold in women’s 10m Air Pistol at the ISSF World Cup in Rio.With this, she becomes the 9th Indian shooter to secure a #Tokyo2020 quota.Many congratulations! (@Media_SAI) August 31, 2019The former junior world champion recorded 236.7 in the eight-women final of the season’s fourth World Cup for pistol and rifle shooters.World no.1 Olena Kostevych of Ukraine claimed the silver with 234.8, while Serbia’s Jasmina Milavonovic bagged the beonze with 215.7.Yashaswini, a student of Economics, had also the topped the qualifications by a mile, aggregating a score of 582.Annu Raj Singh (572) and Shweta Singh (568) bowed out in the qualifications, while Manu Bhaker shot an impressive 580 in the MQS (Minimum Qualification Score).Also See:last_img read more

Mithali Raj retires from T20Is, says focussed on getting ready for 2021 ODI World Cup

first_imgMithali Raj has announced retirement from T20 Internationals. She led India in 32 T20Is India including 3 Women’s T20 World Cups in 2012 (Sri Lanka), 2014 (Bangladesh) and 2016 (India).Mithali Raj was captain when India played their first ever women’s T20 International in Derby in 2006. In 89 T20 Internationals, Mithali scored 2364 runs including 17 fifties with a career-best 97 not out.Mithali Raj played her last T2I against England on March 9, 2019 and remained unbeaten on 30 off 32 balls.”After representing India in T20 internationals since 2006, I wish to retire from T20Is to focus my energies on readying myself for the 2021 One Day World Cup. It remains my dream to win a World Cup for my country and I want to give it my best. I thank the BCCI for their continuous support and wish the Indian T20 team good luck as they prepare for the home series against South Africa Women,” Mithali Raj was quoted saying in a press release issued by BCCI.Only recently, MIthali Raj had said she would be available for the T20I series against South Africa, starting September 24. The selectors were scheduled ot meet on September 5 to pick the India women’s squad for the 5-match series in Surat.However, Mithali Raj had said she wasn’t sure about her participation in next year’s T20 World Cup to be held between February 21 and March 8 in Australia.A major controversy broke in November 2018 when Mithali Raj left out of the World T20 semi-final against England. India went on to lose and reports emerged of a rift between Mithali Raj and India’s current T20I skipper Harmanpreet Kaur.advertisementMithali was also excluded from Indian women’s next T20 International against New Zealand in Wellington in February. Harmanpreet Kaur had explained the decision and said the idea was to give younger girls more opportunity.”We are looking to give chance to the young girls. We only have these 3 overseas games and then we are playing more in Indian conditions. That’s the reason we are giving chances to the young girls,” Kaur had said after India’s 23-run defeat.Also Read | Lot of credit to Ravi Shastri: Hanuma Vihari thanks India coach after Test heroicsAlso Read | India vs West Indies: Can feel for batsmen who face Jasprit Bumrah, says Virat KohliAlso See:last_img read more

Serie A: Cristiano Ronaldo-less Juventus come from behind to beat Brescia 2-1

first_imgJuventus came from behind to go top of Serie A with a 2-1 win at Brescia on Tuesday as Mario Balotelli marked his return to Italian football.Alfredo Donnarumma gave the hosts an early lead at the Stadio Mario Rigamonti but Juve hit back through a Jhon Chancellor own goal and a Miralem Pjanic strike either side of the break.Balotelli made his debut for his hometown club after completing a four-match suspension that he was handed at Olympique de Marseille last season, while the visitors were without Cristiano Ronaldo as he recovers from injury.Maurizio Sarri’s side edged an entertaining encounter to continue their unbeaten start to the season and the coach was encouraged to see improvements from his team.”We improved a great deal in our passing and had more control of the game, but we need to improve in our defending,” he told DAZN.”I saw steps forward in the way we created chances too, as there were basically three goal-line clearances and it wasn’t easy after going behind within four minutes in a passionate atmosphere.”Juventus have moved on to 13 points at the summit of the table, one ahead of Inter Milan, but Antonio Conte’s side can return to first place by beating Lazio at San Siro on Wednesday, while a draw would also be enough to send them top on goal difference.Sarri tinkered with his formation in the absence of Ronaldo, selecting former Arsenal midfielder Aaron Ramsey behind a front pair of Paulo Dybala and Gonzalo Higuain in a new-look 4-3-1-2 formation.advertisementThe champions got off to a nightmare start when Donnarumma, last season’s top scorer in Serie B, caught Juve goalkeeper Wojciech Szczesny off guard as he fired a powerful shot past the Pole inside four minutes.Juve went in search of an equaliser as Sami Khedira flashed a shot narrowly wide and Higuain’s glancing header went just past the far post, while Balotelli connected brilliantly with a long-range free kick to draw a flying save out of Szczesny.Sarri’s side drew level five minutes before halftime when Dybala’s whipped corner caused chaos in the Brescia six-yard box as goalkeeper Jesse Joronen failed to gather and the ball ricocheted off defender Chancellor and into his own net.Juventus pressed for a second after the break as Joronen saved well from Higuain and Chancellor cleared an Adrien Rabiot shot off the line.They made the breakthrough when Dybala’s free kick rebounded off the wall into the path of Pjanic, who struck a beautifully controlled half-volley into the bottom corner.Brescia responded as Daniele Dessena’s strike whistled just past the post and Dimitri Bisoli volleyed over from close range, before Balotelli rose to meet a cross in stoppage time only to direct his header over.In Tuesday’s other fixture, Hellas Verona and Udinese played out a 0-0 draw at the Stadio Marc’Antonio Bentegodi.last_img read more