She is a household name in India. But she is a relative unknown in America, where she spent a part of her childhood. She hopes that being the new face of Guess will change that. Related Items
She is a household name in India. But she is a relative unknown in America, where she spent a part of her childhood. She hopes that being the new face of Guess will change that. Related Items
In a setback to the Air Force, a newly acquired US-made C-130J Super Hercules transport aircraft today crashed near Gwalior Related Items
Remembering the contribution of migrants in the development of Seychelles, Phillipe Le Gall, the High Commissioner of the Republic of Seychelles in India, said a historic and emotional connection was forged over two centuries ago.Le Gall was speaking at an event organized on Aug. 27 at Pondicherry University to commemorate the 248th anniversary of the arrival of the Indian diaspora in the Seychelles islands. On the same day in 1770, five Indians from Puducherry reached Seychelles along with a few other immigrants and settled there. Ship surveyor Brayer du Barre organized the first human settlement in Seychelles, including the five Indians, in 1770, Le Gall said.A group consisting of 15 white colonists, seven slaves, five Indians and one African woman, started its journey from Ile de France in Mauritius toward Seychelles, an archipelago in the Indian Ocean, on Aug. 12 that year and reached there after 14 days, the Times of India reported.The names of the five Indians, who reached the islands 248 years ago, were Chary, Moutou, Menate, Corinthe and Domainge, Paokhol Haokip, an Assistant professor in the Department of History at Pondicherry University, was quoted by the publication as saying at the function. Haokip delivered a lecture on ‘Genesis of the Indian Diaspora in Seychelles’ during the event.The event was organized in remembrance of these five Indians at Pondicherry University in collaboration with the High Commission of Republic of Seychelles.The arrival of the first five Indians in Seychelles marked the beginning of a historic and emotional connection between the two countries, Le Gall said at the event, PTI reported. The high commissioner also released a special souvenir to commemorate the arrival of the first five Indian migrants to Seychelles, it added.After the first migrants reached Seychelles, a number of laborers, traders, masons and carpenters from Puducherry and other parts of South India started arriving in the country.A number of sepoys from the French regiment of Puducherry were deployed in Seychelles because the colonial authorities preferred Indian soldiers over their French counterparts for protecting their possessions in the Indian Ocean, Le Gall said.Highlighting the important role played by the Indians in Seychelles, Gall lamented that history has forgotten the huge contribution of the first Indian settlers. “History is by definition full of oversights,” he was quoted by the Hindu as saying.He also expressed his grief over the loss of lives in the recent Kerala flood. “I wish to pay tributes to all those helping the families of the victims during such painful circumstances,” he said, as per publication’s report.On this occasion, Puducherry Lieutenant Governor Kiran Bedi called for planning an event on the lines of the Pravasi Bharatiya Divas to bring together the Persons of Indian Roots (PIR) from around the world. She also tweeted the glimpses of the event with her suggestion of the PIR event.Was at the Puducherry Univ to commemorate the arrival of first Indian Migrants in Seychelles. Present were High Commissioner & Honble MP of Puducherry. Suggested just as we have NRI/Parvasi Bharatiya Divas we can bring together- *Persons of Indian Roots, *PIR* from ard d world. pic.twitter.com/KD9zH38Bsl— Kiran Bedi (@thekiranbedi) August 27, 2018A few years ago, a monument was established at the Puducherry University campus to remember the role of migrant workers from the union territory. Bedi, Gall and others placed a wreath on the memorial to pay tribute to the first five Indians who went to Seychelles. Related ItemsDiasporaseychelles
Indian films are increasingly getting popular overseas, resulting in a surge in their box office collections in other countries. In the recent past, overseas collections of some movies have even been more than the earnings back home.The Indian film industry grew 27 percent in 2017, on the back of box office growth in both domestic and international markets, according to a recent report released by EY and the Federation of Indian Chambers of Commerce & Industry (FICCI).In 2017, Indian films earned $367 million overseas, almost three times the $125 million made in 2016, the report said, according to CNBC. The trend is expected to continue this year as well, and figures may rise to $411 million in 2020, increasing by 12 percent from 2017, the report added.The report also underlines the disparity between India and many other nations in terms of screen counts and tax rates for cinema exhibition. In 2017, India had only 9,530 screens while China and the United States had around 40,000 screens each.For instance, the Aamir Khan-starrer Secret Superstar opened to a staggering 11,000 screens in China, compared to only 1,800 in India, earning over nine times more in the neighboring country, according to a report by Deloitte India and the Motion Picture Distributors Association (India).Be it the Aamir Khan-starrer Dangal or SS Rajamouli’s Bahubali 2: The Conclusion, several Indian films received a huge positive response in foreign theaters, from viewers of Indian origin as well natives of those countries.The superhit wrestling drama Dangal earned twice as much money in China as it did in India, making $11 billion and $5.4 billion, respectively, in the two countries, according to the EY and FICCI report. The movie became the top grossing Indian film overseas and the highest grossing non-Hollywood foreign movie in China.Besides the number of movie screens, another deciding factor for the distribution and box office collection of a film is the tax rates for cinema exhibition in various countries. The tax rate in India is 28 percent as compared to 5 percent in China and the United Arab Emirates.Indian movies may also find overseas success with the backing of celebrities and big production houses, which are factors that attract international viewers, Abhishek, a partner and consultant at Deloitte India, said, CNBC reported.These factors are helping Indian films get screen slots at more mainstream theaters in countries like the United States.“I am proud that Indian movies are being shown in various American theaters, unlike the old times where some Indian would buy an old Indian cinema house and we were stuck with that,” Vasu Pawar, who migrated to the United States in 1976, was quoted as saying by the publication. She spent about $150 on about a dozen Indian films last year. “I also see a lot of Americans in the audience who come to see Indian movies,” Pawar added. Related ItemsMovies
Punishment, we are taught, is the consequence of bad behavior. We are punished in school for disobedience, at home for mischief and of course society incarcerates us for misconduct. So, when we suffer for no apparent reason, it’s only fair to feel resentment. As our life proceeds, we observe that contrary to what we are taught and subjected to punishment for misconduct, the world around us seems to be working on very different principles.People who are mean and selfish seem to be flourishing and enjoying life, while people who are hard-working and sincere are exploited and troubled. In light of this unfair paradox of life, we question the very basis of morality. What good is being good, when those with a sense of morality suffer and the immoral flourish? Like Draupadi (the wife of the five Pandava brothers in the epic Mahabharata) we moan, “When I see noble, moral and modest persons harassed in this way and the evil and ignoble flourishing and happy, I stagger with wonder. I can only condemn the Placer, who allows such outrage.” (The Difficulty of Being Good, Gurcharan Das)Draupadi’s lament surges out of the intricacies of her life, just as our grouse surfaces from our individual experiences. But if this contradiction were true then social order would have collapsed. The fact that goodness has survived must have a basis.The human mind is capable of two kinds of knowledge, the rational and the intuitive. Our rational knowledge is based on conditional truth, whereas our intuitive wisdom helps us see beyond the manifested world. People tend to take things at their face value and remain ignorant of how nature works.Samsara, the universe of manifested existence, is a play of energy. This energy works on the principle of cause and effect. It assertsthat every action produces its necessary reaction. All of the actions that we perform in the world are governed by this principle. According to Sri Aurobindo, the Indian thinker: “The meaning of karma is that all existence is the working of a universal energy and as is the nature of energy put forth as cause, so shall be the energy which returns as effect. This is the universal law and nothing in the world can, being of and in our world, escape this governing incidence.” Hence, our actions, good or bad, act as “causes,” which eventually return to us as “effects,” good or bad. This syndrome, also known as the Law of Karma, is an innate property of the universe. The actions that we perform bind us to its consequence and this obligation to experience the consequence of our actions creates a debt between the doer and his deed. This debt is known as the karmic debt (rnanubandhan or karmanubandhan).Our good actions earn us karmic credits and our bad actions create karmic debits. Since these transactions take time to work themselves out, nature arranges for us to be born again to work out our pending karmic dues. When we die and are reborn we carry with us our karmic heritage.According to Indian mythology, Chitra Gupta is the keeper of our karmic account. As the assistant of Yama, the god of death, he prepares our balance sheet and readies us for our next birth. The process by which our karmic debts are settled is through rebirth, also known as reincarnation.The concept of reincarnation, which is an integral part of almost all Indian philosophies, is also used to explain incurable diseases and congenital deficiencies. Our karmic balance sheet generates an appropriate milieu and creates circumstances, where these transactions can work themselves out. Throughout our life we are automatically drawn to people, places and things with whom we have karmic debts to settle. Although we physically share earth space and earth time, our karmic heritage creates for us individual universe of experience. But our current reality is only a part of our reality. It has the potential for us to create our future destiny.All the actions that we perform get accumulated in the ethereal world, the world of cause and effect. This sum total of our “heaped together” karma is known as sanchita karma. Part of it is set in motion (prarabdha karma) for us to experiencein a particular life. This is what is termed as fated (misfortune) or pre-destined (fortune). It is fixed (dridha) in nature.As creatures of awareness gifted with the faculty of reason, we have a choice to either accept what is fated or fight it. Our choice of response is the karma we make by exercising our free-will. This is known as kriyamana karma or karma being made in the present moment. These choices go on to create our future destiny, the aagami karma or the arriving karma.Let us not use other people’s karmic credits to justify our bad behavior. A Tamil woman summed it up most aptly:“We are punished not for our actions, but by our actions.” Ignorance to this law does not abdicate us of its consequences; instead the knowledge of its working saves us from its dire consequences. Let us use our free will to create our destiny, rather than become further entangled in our karmic cesspool.The next time you see evil flourishing and the good suffering, we know that they are only reaping their karmic credits. By the time their current actions catch up with them, the wheel of fortune would have turned and a new story will be born. Related Items
Last month, rapper Kanye West posted a controversial casting call for his clothing line, Yeezy, mandating “multiracial women only.” Many objected, arguing that West had insulted darker-skinned black women.But Kanye was only adhering to something fairly common in a society that still operates under a racial hierarchy: the belief that multiracial people are more attractive, what sociologist Jennifer Sims has termed the “biracial beauty stereotype.”Attractiveness may seem like a trite and shallow topic for an academic to study or even care about. But as a sociologist who specializes in inequality, I believe there’s a great deal to unpack, particularly when exploring how attractiveness might lead to biases in the same way race and gender do.It’s not just important to point out who we find attractive; just as important is why we find them attractive. I’ve been especially interested in how racial self-identification influences these perceptions, exploring this topic in a recent study.The gift of beautyA wide variety of research has demonstrated that how attractive you’re perceived to be can dramatically shape your life. For example, people who are seen as more attractive earn more money, while in the classroom, teachers assume attractive people are more capable students.In addition, a 2016 study by sociologist Shawn Bauldry found that more attractive people were much more likely to achieve social mobility. And as with many other aspects of American society, attractiveness has a racial element, with black people on the bottom – seen as the least attractive – and white people perceived as most attractive.But racialized attractiveness doesn’t operate in a strict dichotomy, with all black people automatically deemed uniformly unattractive.Instead, it’s more of a spectrum. Studies have shown that black people who look more stereotypically black (darker skin, bigger lips, wider noses) tend to be perceived as less attractive than those who look less stereotypically black (lighter skin, thin lips, straight hair).This idea undergirds the biracial beauty stereotype, particularly for black people. The prevailing belief is that multiracial people will have fewer of the physical features that make black people appear unattractive. In other words, in the context of beauty, multiracial means “more white” or “less black.”These sentiments are historically rooted and build on a long history of racial stratification and color segmentation facilitated by the media, social organizations and other cultural forces. It all culminates in a preference for whiteness that privileges black people who appear more like white people.Digging deeperIn a study I published in The Review of Black Political Economy, I wanted to take this idea a step further. I wondered: What if people who identified as black simply said they were multiracial? Would people, in turn, tend to rate them as more attractive by virtue of how they self-identified?In other words, is the simple suggestion that a person is not just black but black “plus something else” so powerful that others will think those people are more attractive irrespective of how they actually look?Research already conducted by sociologist Siohban Brooks and cultural anthropologist Katherine Frank hinted this would be the case. In separate studies of American strip club patrons and workers, they found that female exotic dancers would tell customers they were multiracial as a way to make more money. They’d do this regardless of whether they actually identified this way, often fabricating a genealogy (“one-quarter Asian, one-quarter Native American, half black”) instead of just saying they were black.For my investigation, I relied on regression analysis and a nationally representative survey, the National Longitudinal Study of Adolescent to Adult Health, which was originally conducted to track the social outcomes of adolescents through young adulthood.A diverse team of trained interviewers collected data on 3,200 black people. The interviewers recorded, among much other information, the skin tone of the respondent on a scale of one to five, hair color, eye color, race and how attractive they perceived the person on a scale from one to five.The interviewers recorded their information, including attractiveness, about each respondent at the end of each interview – but only after they’d learned the respondent’s racial identification.I tested whether multiracial black people were rated more attractive than monoracial black people even when accounting for racialized physical features: skin tone, hair color and eye color.They were. Multiracial identification positively predicted attractiveness regardless of other physical features. In fact, it was a stronger predictor of attractiveness than skin tone – an astonishing finding considering the growing amount of research demonstrating the strong negative effect of skin tone on social outcomes.Not only were people who identified as multiracial rated as more attractive on average, but even the multiracial people with the darkest skin tones were rated as more attractive than the monoracial black people with lighter skin tones. In essence, this combination of results means that simply identifying as multiracial may make a black person appear more attractive to others, regardless of how he or she actually looks.The power of simple self-identificationThis complicates both our idea of race and our idea of attractiveness.Research already suggests that perceived attractiveness influences people’s perception of characteristics completely unrelated to physical appearance. (For example, people who are perceived as more attractive are also thought to be happier and more competent.)As far as race is concerned, it adds to our understanding of how knowing someone’s racial identification can have astonishing cognitive effects.Famously, MacArthur Fellow and social psychologist Jennifer Richeson found that the stress of interracial interactions may be so great that it temporarily decreases the memory and reasoning ability of some white people as they struggle to not be perceived as racist. Conversely, she found a similar phenomenon at play for black people as they try to avoid conforming to racist stereotypes. And more recently, psychologists Adam Waytz, Kelly Marie Hoffman and Sophie Trawalter report that white people, in a display of dehumanization, generally think of black people as superhuman, possessing abnormal strength, speed and pain tolerance.The relationship between racial identification and attractiveness may operate similarly. It doesn’t matter what we see. The mere suggestion of a person’s blackness creates a cognitive hiccup that leads a sweeping judgment that influences how attractive they seem.This, in turn, may influence how happy, competent and successful they appear – and, in the end, are.Robert L. Reece is a Ph.D. Candidate in Sociology at Duke University.Reprinted from The Conversation. Related Items
Marlena Gandhok describes herself as a typical mom with some very relatable apprehensions. She worries about her toddler son getting ill, hitting his head on the playground, not eating enough and so on. However, the Poland born, UK-based mom admits that these aren’t her biggest fears. She is much more concerned about her son being bullied, marginalized or feeling lost about not being able to identify with a single ethnicity. The Gandhok family belongs to a small but growing number of multicultural, multi-faith, multi-lingual families. Of Polish, European and Roman Catholic heritage herself, Marlena married Bikram, an Indian Sikh based in Britain. While life, according to her, is a rollercoaster, as together they are raising a trilingual, British kid with Polish and Indian heritage, she realizes that growing up, her son may wonder why he doesn’t fit into any typical questionnaire groups. She is constantly helping her young son develop a strong sense of his own identity and be proud of his diversity. Marlena Gadhok, a Pole married to Bikram, a Sikh-Indian based in Britain, are raising a trilingual, British child with Polish and Indian heritage.Gandhok says: “When I fill the registration form for my son, there is one box that brings a smile on my face — religion. It’s a small box, perfect for a few letters. But in our case, there are few more letters than usual. He is Catholic. He is Sikh. So, he is Catholic-Sikh or Sikh-Catholic, whatever you may prefer.” Demographic shifts with immigration are resulting in rising numbers of inter-racial marriages. In an increasing vitriolic atmosphere of race, culture and different ethnicities across the globe today, it is refreshing to discover a host of multicultural brides blogging and dispelling myths and misconceptions about different cultures in their collaborative marriages. As Asian identity becomes a subject of contentious discourse, especially in America, many white brides insist that their unions, despite the perceived differences, often seem like an extension of their own cultures. Kristy Robinson, who calls herself American Punjaban Pi on her blog, writes about her American bride in India experiences with a generous dose of humor. She describes herself as “an evil white woman, your mother warned you about! I drug a poor, unsuspecting man out of his family home to America with me!”Kristy Robinson and Rohit Kumar at their wedding ceremony.Kristy, a Southern American criminal justice professional, met her husband Rohit from Punjab, India, online. She had her roka ceremony on her maiden trip to India and she says that the relationship progressed from there. Kristy has lived in an Indian joint family and is now based in Virginia. In a highly polarized and toxic environment for race and ethnicity in the United States, does she feel her blog serve to highlight the cultural similarities? She says, “I wouldn’t say that my marriage is a perfect example, but a lot of values and morals I was raised with, Rohit was also raised with.” She adds: “America has always been a cultural melting pot, there is no reason why we can’t accept each other as human first and by our skin color last. Skin color is not an accurate representation of race. I know many Punjabi women who are just as fair-skinned as I am.” For many women, documenting their stories has also been a powerful vehicle to debunk myths on both continents. Cynthia Haller was born and raised in Geneva, Switzerland, and now lives in Mumbai, with her Indian husband and their daughter. She writes frequently about her life on her blog, HomeCynHome. She says: “I have debunked myths on both sides. My Western friends tend to still see India as a land of poverty, dirt and spiritual fix. Some members of my family even struggled with the idea that computers, cinemas, shopping malls and apartment buildings existed in the country. I remember them even picturing me living in a slum at one point! In India, I had and still sadly have to debunk myth about western women being promiscuous, divorced and unable to care for the household. Not to mention we apparently can’t cook either, because the only food eaten in the West is junk food that we make in a microwave. The food myth I had to explain to a couple of ignorant doctors too. Because when I suspected PCOS and insulin resistance, I had to pretty much force my gynecologist to investigate. She was convinced that the only reason I was overweight was because I was a foreigner and foreigners only eat junk food.”WHITE PREJUDICE?While common perception holds that Indian families are very conservative, interestingly many of these blogs shed light on how social prejudices are ingrained in Western families too. Tanya Moore, an Australian married to an Indian, blogs her journey under the name, The White Punjabi Bride. She says when she announced her intention to marry an Indian to peers: “The typical Indian man in Australia tends to always marry a good Indian girl, so it was expected that most people were skeptical about our relationship. Most assumed that my husband wanted to marry me to obtain residency in the country. Particularly so because I had dated a few other Indian men prior to meeting my partner and they all dumped me for a good Indian girl.”Tanya Moore, an Australian married to anIndian: “Most people assumed that my husbandwanted to marry me to obtain residency in thecountry.” Below: Couple celebrating Holi.According to several foreign brides, some western families can be very clanish. Cynthia Haller says that when she broke the news of dating an Indian guy all hell broke loose: “My stepmom tried hard to meddle in my love life and pushed me to go to parties to meet new guys because (dating) an Indian, thousands of miles away, was a very poor choice and the guy was probably only after my passport and citizenship.” She adds: “When I moved to India, they all still thought it was a crazy youth experience that had to run its course. My stepmom would launch herself into emails that told me all about the nice beef stews, and fondues, and yummy cheeses they had at the last family meal. She always made sure to ‘drive the point home’ by mentioning that she was ‘sure I was missing all those things and that it was sad I could not get them in India.’ These mails infuriated me more than they made me homesick, because once again, my life choices were not respected. My sister told me that she had to explode at family gatherings frequently, because I became the favorite topic of discussion and it always went down into a racist mudslinging. As of date, 14 years after I moved to India, my paternal grandma still hasn’t really come to terms with my choice and still hopes I will move back to Switzerland.”NORMALIZING WHITE & BROWNThe reason many of these women took to blogging about their experiences was also because they wanted to normalize the white girl married to brown guy or vice versa union. Most of them agree that they are tired of the odd stares they often get and some of them even want to bust the impression about white girls trying to find exoticism or spiritual peace in India.Cynthia Holler says that she’s bummed when people expect her to write about “postcard India.” She insists that her blog is nothing about a firangi finding bangles, salwars, bindi or spirituality exotic. Thus, offering a refreshing outlook toward foreigners who now call India their home. Many of these blogs show that for a Westerner it is not essential to either fall in love with the yoga inspired western view of India or to try to amalgamate into an Indian bahu avatar to be understood in India. Alexandra Madhavan’s children: “People need to get used to the fact that families come in all shades and colors.”Alexandra Madhavan, a Canadian married to a South Indian Iyengar, has been documenting her story of meeting a boy from Hyderabad in the small American town of Savannah, Georgia, in her blog MadhMama. She says: “Some of my biggest challenges involve dealing with the ignorance of other people. This is because most people don’t have exposure to interracial relationships. Little things like people asking if you’re together at the grocery store check-out line, or giving you separate checks at restaurants — it adds up. Or people assuming that I’m my child’s nanny. It’s irritating more than anything! People need to get used to the fact that families come in all shades and colors. It’s far better than it used to be, but nowadays there are a lot of racial micro-aggressions that people make, sometimes unknowingly. The best thing that we as cross-cultural couples can do is speak out about these uncomfortable instances so that people can begin to educate themselves and we can slowly change the tide for the next generation.”APPRECIATING NOT ASSIMILATINGThe blogs of many western women married to Indian men also show that contrary to romantic notions about marriage, not all cross-cultural marriages are about finding coherence in ideas and practices. The new-age couples have found ways to appreciate each-other’s culture without diluting their own practices. Many brides admittedly took some time to understand the reasons for difference in attitudes. Alexandra Madhavan says: “We also had a lot of challenges in the early days of our transition to parenthood. Most couples have these issues, but ours was more because we had more culture clashes. Differences in how to feed the baby, how to put her to sleep are different in the East v. West mindset. It taught me an important lesson in our relationship — it’s okay if we have differences as parents. We don’t have to do everything the same. It comes down to respecting that we each have our own methods.” Kristy admits that a multi-faith, multicultural marriage comes with its share of anxieties, which are best addressed, not ignored: “My biggest apprehension about getting married in India was not knowing the details of how the wedding was to play out. I was concerned, I didn’t know what the priest was saying and what I could be agreeing to. I didn’t know what to do, when to do it, if I would have to say anything during the wedding. I had never seen a full saptabadi (taking the seven steps around the fire, as in a Hindu marriage ritual) before and videos online were not a good representation.” Marlena Gandhok says the secret to her happy intercultural marriage has been the fact that she made no major adjustments: “I maintain my own traditions, religion, eating habits and so on. I am just enriched by my husband’s religion and culture.”MONSTER-IN-LAW?Never mind the culture, what about that monster mother-in-law? The blogger bahus says their experiences have often been extraordinary. But given time and understanding, they have been able to resolve most issues, like in any other marriage. Often the differences have been mindboggling. Alexandra Madhavan says that when her mother in law first came to visit, she took a double-take seeing her feeding her 30-year-old son by hand. She says: “A lot of readers idolize my relationship with my mother-in-law because we are very close, but it didn’t start out this way. It started when we landed in India in the middle of the night and I arrived on her doorstep — her son’s 20-year old foreign girlfriend! The shock on her face was priceless. It was a long journey, and even 12 years later, we are still building our relationship.”Many of these women share heartwarming stories too. Tanya Moore was in Brisbane, Australia, when her then boyfriend had to return to India to attend to a close relative diagnosed with cancer: “I decided to take a leap of faith for love and followed him to India with the help of his parents. They bought my tickets for the next flight out to India. They took just as much risk in me as I did in my partner. Turns out it was all worth it. We decided to get married in India and had our own Big Fat Punjabi Wedding.”Madhavan says it took her a while to understand the reservations of Indian families toward a foreign girlfriend: “Another challenge I had was to learn how to forgive extended family members who were not very nice to me in the early days of our relationship. We spent a lot of time in India before marriage when I was just a ‘girlfriend’ and many times, people didn’t treat me very nicely. That changed the moment my status was upgraded to a wife.” Related Items
A Pakistani man who had been living in India for 27 years was deported to his country on March 12, according to the Mumbai Police. Siraj Khan came to India at the age of 10 years and stayed on.Khan lived with his wife and three children in the Antop Hill area of Mumbai. He was taken by the police to the Attari border in Amritsar in Punjab for his deportation.“Since all the cases against Khan were disposed of by the court and one case of violation of a detention order was withdrawn by the government, he was deported to Pakistan on March 12,” Bhagwat Bansod, senior inspector at the Rafi Ahmed Kidwai Marg police station in Mumbai, told the Times of India.The Pakistani authorities were earlier informed by the Indian government about Khan’s deportation, and he was sent to them after obtaining a no-objection certificate.Khan’s wife accompanied him to the Bandra Terminus from where he and the police team boarded the train for Amritsar on March 10. His wife took selfies with him at the railway station.His case was taken up in 2009 when he tried to cross into his native village in Pakistan-occupied Kashmir (PoK). He had sought help from the police to go to the village but they asked for documents to prove his nationality, which he did not have. He was arrested by the Crime Branch for staying in India without valid permission. He then served a six-month jail term, and in 2014 was convicted under the Foreigners Act, 1946. His wife appealed and received a month-long stay since his application seeking citizenship was with the Ministry of External Affairs.She asked for his release since he was in custody since the conviction. However, a bench of justices RM Savant and SV Kotwal held that he would be deported since he was convicted under the Foreigners Act.According to the police, Khan can return to India with legal documents or take his family with him to Pakistan. Related ItemsDeportationPakistan
Peep into a desi home in Ohio or Philadelphia and chances are a 3-year-old tot is in front of the DVD player, lip-synching to a hot Kareena Kapoor dance number. When she’s six she’ll probably join a dance school; by 16, she’ll be performing at a family wedding, gyrating with a bevy of girl friends. Increasingly, boys are following suit because Salman and Shahrukh have made male dancing hip, not sissyish.A decade ago the word “Boogie Woogie” might have drawn a puzzled look, but now participants from the Indian Diaspora travel to New York to participate in Sony’s annual Boogie Woogie International dance contest, which this year was judged by Bollywood stars like Sunil Shetty, Mahima Chaudhary and choreographer Padma Khanna. The dancers, all children of immigrants, had come from UAE, Australia, South Africa and Kenya to dance on a New Jersey stage to Bollywood music.For most immigrants growing up in India, dance was a passive, viewer sport where someone else danced and everyone else watched. But how things have changed. Indians are dancing – in discos, parties, weddings, and in contests. People seem to have finally given themselves permission to let their bodies move freely to the music.While classical dance has always been a part of the Hindu ethos, it is Bollywood that has taken its own spiced up version of classical, folk and modern dance moves and transformed it into a national passion. Dance has always been an integral part of Indian cinema and song scenes have long riveted audiences while the love triangle played out at a party, usually at the piano. The really hot cabaret numbers belonged to Helen, and even in movies, the party audience watched.Then slowly, the Bollywood dances became more participatory. You’d see entire families joining in the dance scenes that often imitated real life on the streets, on campus and even in the kitchen.In the 1980s, after Hum Apke Hain Kaun, came a whole glut of movies with wedding song dance scenes, with everyone from grandma to the kids kicking up their heels. One of the most popular scenes in Kabhi Khushi Kabhie Gham shows the entire family – glamorous and gorgeous – dancing together for a karva chaut festival.Overseas Indians have jumped into this band-baja-togetherness with a vengeance. The elaborate wedding of NRI Indian billionaire Lakshmi Mittal’s daughter Vanisha showcased family members lip synching and dancing the love story of the couple with panache, just like in the movies. Today, at virtually every Indian wedding, movies come to life as old, young, and middle-aged all descend, or are coaxed, on the dance floor, lip-synching and moving to the latest Bollywood hits.Until a few decades ago, popular dance in India was confined to clubs and ballrooms with a distinctly Western flair – Western pop music, the twist, or the waltz… But increasingly in India, people are celebrating their own music and dance. In the last two decades, Indian ethnic fashion has taken center stage. Stylish kurtas and sherwanis are being reflected on the screen with swashbuckling Shahrukh Khan and Salman Khan, clad in kurtas or achkans and shawls, breaking into dance at the slightest pretext. Indian dance had never seemed so hip, legitimate or manly.Now go to any Indian party or wedding and you would be hard pressed to find Western dance -the moves are truly desi, in a pan-Indian way. Once again Bollywood has done some good, popularizing everything from classical dance to bhangra and garba. In India itself regional, folk and tribal dances had been confined to their own communities, but Bollywood has familiarized audiences with them. Indian parents, even second generation ones, are anxious to pass on their cultural heritage to their children and schools of classical music and dance are sprouting up all over the United States. There are scores of such schools in virtually every major metro from Boston, Atlanta and Miami to Houston, Los Angeles and Seattle.Arangetrams (initiations into classical dance) are taking place across the nation, a big bustling industry with everything from music, costumes, lessons, and of course the big gala performance and dinner to mark the event. For activity addicted Indian children this is another “thing” to put on their resumes while at the same time making parents and grandparents blissful.The Indian community was always drawn to Bollywood music and dance, but not until recently did it feel free to join in. “With the way the Desi society viewed dancing during my parent’s generation, I think it would have been a challenge,” says Pooja Narang of Bollywood Axion, a dance studio in Manhattan. “It is something that has only become a phenomenon in the last 10 years or so. Now even the parents are starting to come out to classes either for exercise or just to fulfill a passion they didn’t feel they could ever articulate.” Related Items
As a part of strengthening their side ahead of the U-17 Football World Cup, which will begin on Oct. 6 in India, the hosts have included two Non-resident Indian footballers in their final 21-member squad.Namit Deshpande, the defender who migrated to the United States when he was six years, and Sunny Dhaliwal, the talented goalkeeper from Canada, have been included in the list drawn by India’s Portuguese coach, Luis Norton De Matos.NRIs in Indian Team for First TimeNamit Deshpande is expected to play the opening match of India against the United States, which will make him the first NRI to play for the national side.Dhaliwal’s inclusion in the 21-member squad drew a lot of criticism, as Matos had the liberty of choosing three top performing goalkeepers, Dheeraj Singh, Prabhsukhan Singh Gill and Mohammad Nawaz. However, the Portuguese coach picked Dhaliwal ahead of Nawaz. But the chances of Dhaliwal getting included in the playing eleven are pretty low, as Matos may give more preference to Dheeraj Singh considering his recent form.The inclusion of NRIs in the Indian team is the result of the All India Football Federation’s initiative of starting an overseas scouting project, which picks players from foreign countries who are eligible to play for India at any level.Deshpande, who hails from New Jersey, has played with many players who will wear the boots for the United States in the U-17 World Cup. His overseas exposure and brilliant defending skills are expected to work in favor of the Indian team as they play their opening match against the mighty United States.Golden Chance for Indian FootballExperts believe that this is an opportunity for Indian football to get revived and to come out of the shadows posed by cricket in the country. Being the first FIFA tournament hosted in the country, record viewership is expected for all the games in this tournament.After playing the opening Pool A match against the United States on Oct. 6, India will lock horns with Colombia and Ghana at the Jawaharlal Nehru Stadium in New Delhi on Oct. 9 and 12, respectively.“We believe that we are prepared for the FIFA U-17 World Cup,” Matos told CNN-News 18. “We have worked hard and made progress, but at the same time we go directly to a high level competition against some of the best teams in the world.”The coach added that the team will fight to win each match even if there is only five percent chance of winning. “We will not give up and nothing is impossible in football,” he said. “We plan to show the world that we are on the same page as them.” Related ItemsIndian football NRIIndian football teamLittle IndiaNamit DeshpandeSunny DhaliwalU-17 FIFA world cup IndiaU-17 World Cup India
Alfred Silvester, 82, who held a labor card that declared him as Abu Dhabi government’s Employee No. 1, passed away in Canada.Silvester worked in Shaikh Zayed’s court for three decades and wore the Rolex watch gifted to him in 1968 by the first president of the UAE until his death, his nephew Edison James told Gulf News on Dec. 10. Silvester’s job was to look into all official and private correspondence of Shaikh Zayed with non-Arab countries.During his job, he wrote letters to the heads of states of various countries, including Queen Elizabeth, and then Indian Prime Minister Indira Gandhi. The letter he drafted was translated into Arabic. After verification of its contents, it was signed by Shaikh Zayed.Silvester was also awarded the Benemerenti Medal from the Pope for service to the church in 2004. “He passed away on Dec. 8 evening in Toronto where he had settled with his elder daughter after his retirement from the presidential court in Abu Dhabi,” James told the publication from Sharjah.Silvester died in a local hospital in Toronto after suffering from a bout of pneumonia. His wife Dr Edith Alfred and families of their two daughters, Sheba David and Shyama Richard, were present at the time. Silvester will be remembered in condolence meetings held in Dubai and Sharjah this week.In 2014, expats from Sakthikulangara — the place Silvester hailed from in Kerala — invited him for a special event to mark the 50 years of expatriate life in the UAE. The then Indian ambassador to the UAE, TP Seetharam, hosted a reception for him.Silvester first came to then Trucial States in 1964 aboard a ship on a third class ticket. He worked for Lebanese firm Albert Abela at first. The chief engineer of the firm later put him through to the head of administration at the Qasr Al Hosn Palace at Abu Dhabi. Related ItemsAbu DhabiUAE
Monaco was losing 1-0 at Saint-Etienne in the French league with about 20 minutes remaining on Sunday when video review made a significant impact.Referee Jerome Brisard showed Saint-Etienne defender Wesley Fofana a red card for apparently impeding Jean-Kevin Augustin near the edge of the penalty area as the Monaco striker broke through on goal. The linesman on the right side of the field had not raised his flag despite having a clear view of the action. But VAR determined that Augustin was narrowly offside when receiving the ball, and therefore Fofana’s red card was overturned and Saint-Etienne got a free-kick.In the closing moments, Monaco’s players converged around Brisard again when he showed defender Ruben Aguilar a red card for barging over Denis Bouanga as he made an inspired run from behind the halfway line up to the penalty area.Although Monaco’s players were angry, it appeared a clear decision since Aguilar was the last defender and clearly stepped across to block Bouanga.Aguilar was visibly angry about both the incidents made on his way to the tunnel, kicked the pitchside monitor.AS Monaco right-back Ruben Aguilar filmed kicking the VAR monitor after being sent off in last night’s match vs St Étienne. pic.twitter.com/84u2Z37z4t— Get French Football News (@GFFN) November 4, 2019VAR was a hot talking point in the Premier League as well, with Liverpool’s Roberto Firmino being deemed off-side.After a lengthy review of Firmino beating Tyrone Mings to Sadio Mane’s cross, VAR showed Firmino’s right shoulder fractionally — and contentiously — offside.The Premier League said on Twitter that VAR’s line was “aligned to his armpit, which was marginally ahead of the last Villa defender.” Firmino had been given offside by the assistant referee before the review.”It would be cool if somebody could clarify” how VAR is used, manager Jurgen Klopp said.(With inputs from AP) Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time. MonacoRuben AguilarSaint-EtienneVAR First Published: November 5, 2019, 12:58 PM IST
The Real Estate (Regulation and Development) Bill, 2015, which aims to protect the interests of home buyers and bring more transparency to the sector, was passed in the Rajya Sabha today.The bill was first introduced in 2013 and amendments were made to it by the present government. The Finance Ministry, in 2012 paper on black money, had pointed out that the real estate sector is vulnerable to black money because of under-reporting of transactions.Here are some important features of the bill:Better organised real-estate sectorThe real estate sector in India is unorganised which leads to various discrepancies in the functioning. The bill will establish state-level authorities called Real Estate Regulatory Authorities (RERAs) which will regulate transactions related to both residential and commercial projects.The authority will grade the projects helping customers to make better decisions.Timely completion and handoverOne of the problems which buyers face is that they don’t get possession of property as promised by the seller because of delayed construction among other issues. The bill ensures that 70 per cent of the money taken from buyers has to be kept aside in a separate bank account and this money can only be used for construction activities. This will ensure that the sellers don’t invest the money received from one project into another project.Accurate informationAs per the bill, it will become mandatory for sellers to disclose all information like project layout, approval, land status, contractors, schedule and completion of project with customers as well as the RERA.advertisementAppropriate punishmentIf the developer fails to handover the property to the buyer on time, then he would be liable to pay same amount as interest which he is charging from the buyer on delay in payment. Also, the property cannot be sold on the basis of ‘super area’ which includes both flat area and common area. If the developer violates the orders of appellate tribunal, then he/she can get a jail term of up to three years or penalty.Allottees association and after-sales serviceIt has been made mandatory to set up an allottees association within three months of the allotment of major units/properties so that the residents can manage common facilities like a library and a common hall. Also, if the buyer finds any structural deficiency in the property, then he/she can contact the developer for after-sales service within one year of possession. The promoters or developers cannot make any changes to the plan without consent of the buyer, the bill states.
Jaipur, Sep 10 (PTI) CPI(M) today attacked the NDA government over its relations with the US, saying the Narendra Modi-led dispensation has established India as a junior partner of America at the global level which will have serious implications on our relations with China and Pakistan.”Indo-US ties now give an impression that India is a junior partner of America. Due to this, Indias image as a leader of developing countries has suffered a setback,” CPI(M) General Secretary Sitaram Yechury told reporters at a press conference here.He also alleged that Indias policies to allow foreign direct investment (FDI) in various sectors was for the US companies “which will have serious implications on labourers”.Yechury slammed the Modi government over the joint Indo-US naval exercise “Malabar”, held near South China sea in which Japan also participated, saying, “it gave wrong signals to our neighbours”.”It is like the US has given Jaagirdari of South Asia to India. This will have serious implications, be it our relations with China or to have a dialogue to resolve the issues in Kashmir. The relations of Pakistan with the US are well known and this will have its impact on Indias efforts in Kashmir,” he said.Asked about the present situation in Kashmir, Yechury said, the government did nothing.”Under our pressure, the government agreed to send a delegation of parliamentarians to Kashmir. Dialogue is the only process to resolve the issue there, but the government is not taking any initiative on its own,” he said. PTI SDA SMJadvertisement
The average person may see anywhere between 4,000 and 10,000 ads in a single day. From binge-watching your favorite shows to checking the pile of coupons in your mailbox, advertisers have inundated our lives. Most of the ads we see… Full Story,Dressing up for Halloween is one of the best parts of the holiday, especially if you’re a creative person. But buying a Halloween costume can get expensive, with many costing more than $50 a pop. And unless you plan to… Full Story,You may not find it on an official calendar anywhere, but Friendsgiving is a newer holiday that has gained popularity in recent years. Much like Thanksgiving, Friendsgiving is a time to gather around the table with loved ones in the… Full Story,My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Not much of a football fan? Don’t know what all the cheesehead hat-wearing and face paint-smearing is all about? Skip hanging out at the local sports bar or sitting in the stands at a game, and put on your entrepreneurial… Full Story,Living paycheck to paycheck can feel like an endless scramble. Rent is due on the first but your paycheck won’t clear until the second. On top of everything, you need to pay for groceries, a bus ticket, and utilities before… Full Story,Decision fatigue is the decline in energy and focus you experience after making too many decisions. This mental drain causes your brain to abandon your willpower in order to seek more immediate rewards, which leads to poor decision making and… Full Story,If you ask a random person on the street what they do, chances are they have a lot of slashes and hyphens in their job titles. In this day and age, if you don’t have multiple sources of income… Full Story,Do you consider yourself a financially responsible young adult? Personally, I like to think that my finances are mostly in order. Rent, student loans, car payments—everything big is blocked off nicely. If the math works out right, I have a… Full Story,In the financial world, nothing evokes feelings of terror quite like the word “bankruptcy”. It’s become synonymous with a complete and utter collapse of one’s finances – a black hole that’s almost impossible to climb out of. When you declare… Full Story
In China, distributed solar PV is growing remarkably faster than large-scale solar power stations. (Distributed refers to smaller solar power generation facilities that are located close to consumers and connected to distribution systems, with access voltage below 35 kilovolts.) China’s new installed capacity of distributed solar PV in 2017 was 19.4 gigawatts—3.6 times higher than it was just a year before. Distributed solar PV generated 13.7 terawatt-hours of electricity in 2017, enough to power all the households in Beijing for 7.5 months. The accumulated installed capacity of distributed solar PV now accounts for 27.1 percent of China’s total solar PV installation. Distributed solar PV has been installed mainly in east and south China, where the country’s economy is most prosperous and demand for power is greatest. About 52 percent of capacity is in four provinces: Zhejiang, Shandong, Jiangsu and Anhui.Data source: NEA Solar photo-voltaic (PV) installations have boomed globally since 2010, with an annual growth rate of 40 percent. China is leading that growth: it ranks first since 2015 in both installed capacity and power generation.By 2017, China had 130 gigawatts of solar PV to the grid—nearly six times the capacity of the Three Gorges hydroelectric plant, the largest in the world. Furthermore, the nation achieved its 2020 goal for solar two years ahead of schedule. There are four main reasons that distributed solar PV is growing faster than ever:1. National TargetsAccording to the 13th Five Year Plan of Solar Power Development, issued in 2016, at least 60 gigawatts of distributed solar PV will be installed by 2020, at a rate of 10 gigawatts of capacity each year. Over the same period, 100 demonstration zones of distributed solar PV will be constructed, with 80 percent of new building rooftops and 50 percent of existing building rooftops equipped with distributed solar PV systems. In addition, China launched a Solar PV for Poverty Alleviation Program in 2014, which supports a large share (70-80 percent) of the initial investment and allows families to use power freely or sell it to the grid.2. Incentive PoliciesTo achieve its national targets, China has issued a series of incentive policies since 2013 that covers both national and sub-national levels. The most influential of these provides a growth in subsidies for distributed PV solar systems.In addition to the national solar subsidy, now 0.32 Yuan ($0.049) per kilowatt-hour (kWh), local governments—10 provinces/municipalities, 36 prefecture-level cities and 10 county-level cities/regions—have their own subsidy policies for distributed solar PV projects. Many of these areas produce solar panels locally and have their own targets in place for renewable energy expansion. Subsidy rates and duration vary from region to region; local subsidy rates range from 0.05 to 0.55 Yuan/kWh (USD 0.0077-0.0846/kWh), lasting from 2-20 years.Tax incentives for both solar stations and distributed solar generation are also driving expanded distributed solar PV domestically. These incentives, coupled with the long-term durability of solar PV systems, make them an attractive investment for project developers.3. Declining Cost and Improved EfficiencyDeclining costs also make distributed solar PV projects more attractive for private companies. The average price of global PV modules decreased by 79 percent from 2010 to 2017; at the same time, technological improvements led to significant increases in efficiency. Influenced by these factors, the average cost of solar power generated in China in 2017 was about 0.5 Yuan/kWh (USD 0.077/kWh), a 75 percent drop from 2010. The continuous decline in cost has attracted more companies to invest in distributed solar projects.4. Profitable business modelsChina’s electricity rates for industry and commerce are much higher than those for households. Thus, if businesses install distributed solar PV to generate power for themselves, they can achieve considerable savings. Other diversified applications are emerging, too. “Solar PV+”, or solar PV integrated with agriculture, solar PV fisheries and solar PV livestock operations show the potential ahead.Trends to WatchDespite the remarkable success of China’s solar policies, recent updates have brought huge uncertainty about whether distributed solar PV projects will continue to boom.As the cost of solar PV keeps falling, China is accelerating reductions in subsidies for solar PV projects. Since January, the national subsidy rate for distributed solar PV projects has been cut twice; it is now set at 0.32 Yuan/kWh (USD 0.049/kWh), 0.1Yuan/kWh (USD 0.015/kWh) less than the previous subsidy. Meanwhile, although only about 10 gigawatts of distributed solar PV projects will be subsidized by the government through 2018, 12.2 gigawatts has already been installed in the first half of the year.In light of the new situation, distributed solar PV project developers may have three options: 1) Rely on existing local subsidies. However, these may expire in coming years, and it is not clear whether they will be extended. 2) Wait for next year’s quota of national subsidies, which have not been announced yet. 3) Develop projects without subsidies.New pilot programs may offer opportunities amid the challenges. National Energy Administration (NEA) initiated a pilot program on peer-to-peer trading of distributed generation, which could be a win-win for both power producers and consumers. Three modes were proposed for the pilot: direct sales, in which generators sell distributed power directly to consumers and pay a dispatch fee to grid companies; entrust sales, whereby grid companies sell distributed power to consumers on behalf of generators; and sales to grid, in which generators sell power to grid companies at the same rates as feed-in tariffs for local, large-scale solar power stations.Because peer-to-peer trading will encroach on the conventional business of grid companies and reduce their revenue and profit, grid companies are reluctant to support the pilots. However, as they transition to become integrated energy service providers, grid companies could invest in distributed solar PV projects through their own subsidiary energy service companies. This path could hold the most potential to keep distributed solar PV projects growing.
Topics: Originally published Dec 4, 2014 12:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Click to Tweet:Spruce up your PowerPoint presentations with @HubSpot’s free templates + tutorials! If you want people to remember what you say during your next presentation, take it easy on the bullet points and cheesy stock photos. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest.Free Download: 4 PowerPoint Presentation TemplatesAs savvy marketers and salespeople, we know better than anyone how important it is for our content to be engaging. Whether we’re making a SlideShare presentation for lead generation or an overview deck of our team’s performance to share at the next all-hands meeting, a valuable visual experience is what keeps our audience interested.Luckily, giving your presentations a makeover doesn’t have to be a headache — in fact, you don’t even need a designer. To get started…Ditch the boring 90s templates. Your blank slate just got a whole lot sleeker with these three original, easy-to-edit PowerPoint templates.Create a gorgeous deck for every occasion. Each template in the kit has a completely different look and feel so that you can pick and choose a style depending on the topic and audience.Master key tools in PowerPoint. With these step-by-step video tutorials, you’ll discover how to edit and enhance your images without leaving the platform. No Photoshop necessary.Take your slides to the next level. Get familiar with finding and installing premium fonts to instantly make presentations look more polished.Ready to make your slides pop? Download this kit for all the resources you need to catch and keep your audience’s attention.Also, if you feel like sharing this new ebook with your Twitter followers, you can use the click-to-tweet link below. Presentations
Topics: Persuasion Has this happened to you before? You come up with a great idea for a new project, but when it comes to explaining to your colleagues why it deserves their attention, you just can’t seem to generate the necessary excitement or buy-in.Coming up with a good idea is only half the battle. If you ever want to see your ideas implemented, you need to back up your plan with a stellar argument. As you probably know, this is much easier said than done.Crafting a compelling argument can seem like an elusive art dominated by the naturally charismatic and extroverted, but it really comes down to a basic awareness and application of what Aristotle called the modes of persuasion.In the 4th Century BC, the Greek philosopher defined three fundamental types of persuasion techniques:Ethos refers to arguments grounded in the speaker’s credibility, e.g., You are more likely to believe the claim: “This new phone is innovative” if Steve Jobs said it versus if Charlie Sheen said it.Logos refers to arguments grounded in logic and reason, e.g., “This phone is innovative because it has a battery that was scientifically proven to last 500% longer than any other phone battery on the market.”Pathos refers to arguments that appeal to our emotions, e.g., “This was the last phone Steve Jobs created before his death.”To help you begin developing more engaging, sophisticated arguments, we’ve taken Aristotle’s modes of persuasion and explained how you can best leverage each one. Whether you’re pitching a new idea to a client or giving a presentation to your colleagues, these tips will help you take your case up a notch.Ethos Give yourself a credibility audit.Your reputation really does precede you.Before you even walk into the conference room, your audience will have preconceived notions about you, and about the presentation they’re about to receive. What do they currently know about you? What don’t they know? Is there anything about your reputation (or your agency’s reputation) that could potentially support your argument? Anything that could potentially hurt it?The degree to which preconceived notions will influence your actual argument depends heavily on the situation at hand, but it’s not a bad idea to think critically about the way you initially come across to your audience. You could present an otherwise flawless argument, but if there are any external credibility issues that aren’t addressed, you could be looking at an unswayed audience.Credibility issues aren’t always the massive, obvious problems you’d expect. When I say “credibility issue,” you probably think of something dramatic, like a history of pathological lying or ponzi scheming. More often than not, credibility issues come in the form of subtle inconsistencies. For example, if you’re trying to sell a client on a new SEO strategy, but your agency’s website isn’t ranking for a single keyword, then you may have a credibility issue on your hands.So what should you do if you discover a potential credibility issue? Don’t panic. You don’t need to directly address every potential controversy (your audience probably doesn’t want to hear about the time you accidentally threw a plastic cup in a paper-only recycle bin) — but you should address the ones that are relevant to your argument.Going back to my earlier example, you should explain why your agency isn’t focusing on SEO right now, but point to some examples of other businesses you’ve helped with SEO.It’s better to control the conversation around potentially touchy subjects than wait for someone in your audience to bring them up on their own. If that happens, you could be looking at an even bigger credibility issue: They might wonder if you were being willfully ingenuous before, and if you’re hiding anything else.LogosWhen it comes to supporting facts, focus on quality over quantity.More evidence equals a better argument, right? Not quite. While it can be tempting to put together a presentation with 15 statistic-heavy slides worth of supporting evidence, this isn’t likely to have a powerful impact on your audience. In fact, overwhelming them with an onslaught of facts and figures will probably make them tune out — even if your facts are all logically sound and supportive of your main premise.Just because a fact technically lends support to your claim doesn’t mean it will sway your audience. The best evidence needs to not only support your claim, but also have a connection to your audience.Say you’re pitching a digital ads project to a small business, and you mention that 25% of Fortune 500 companies have seen a direct sales increase from using full-page mobile ads. Yes, that statistic shows mobile ads can have an impact on sales, but it doesn’t connect back to your audience in a meaningful way. Small businesses and Fortune 500 companies don’t approach advertising from the same perspective, so this piece of evidence isn’t likely to make a compelling case to your audience.As a general rule, focus on finding a few relevant pieces of evidence to support your claim, rather than a slew of facts with loose ties to your main point. A small handful of strong facts are more likely to stick with your audience than many loose claims, so choose your supporting evidence selectively, always being mindful of the connection back to your audience. If you can’t draw a line back to your audience, toss that piece of evidence out of your argument. PathosFocus on the story, not just the logic.When sitting down to develop an argument, most people fall into the logic trap: They put the vast majority of their time and resources into making sure each of their main points is followed by a list of bullet points to back up their claims. When the presentation rolls around, their audience is uninspired, and the speaker is confused: “Why didn’t they love my logically-reasoned and perfectly valid arguments?”Your audience isn’t grading your presentation for logical validity. Don’t get me wrong, logic and structure are important to the foundation of an argument — but they can’t stand on their own. To craft a truly compelling argument that incites action from your audience, you need to inject a hefty dose of emotion and narrative. Good storytelling is what separates impactful arguments from mediocre ones.You might be thinking: “But I’m writing a budget proposal — how am I supposed to make an emotionally-appealing narrative out of that?”It’s actually a lot less complicated that you’d expect. Start by sketching out a simple emotional map of your presentation. How will your audience feel before the presentation even begins?Maybe you know morale has been low lately at your agency, and the team needs a reason to feel optimistic about the future. Maybe you know that your budget proposal presentation isn’t a hotly anticipated meeting, and you need to give your audience something to get excited (or even just mildly amused) about.Identifying the preexisting mood of your audience will help you figure out what emotions you’ll need to incite to keep their attention and pull them into your story. Once you’ve figured out how they’ll feel at the outset, determine how you want them to feel at the end. What emotions will make them more likely to support your argument? What story can you tell to lead them towards these emotional conclusions?For example, if you’re pitching a website redesign project and you know that the client doesn’t currently think it will make a difference to their marketing efforts, you’d want to incite excitement and optimism in your presentation.To do this, you could weave in a narrative that focuses on how the website redesign will lead towards a better future for the client’s business. It’s not about forcing a narrative onto your facts, it’s about finding the story that already exists and running with it. Know Your Audience and SettingSo how do you know when to appeal to ethos, pathos, or logos? The key is understanding your audience, and considering what form of appeal is most likely to resonate with them at that particular time and place.Don’t stress about including all three modes of persuasion in every presentation. Feel out your audience beforehand and determine which types of arguments are most likely to appeal to them in the given setting. For example, a budget meeting will definitely call for some strong logical appeals, but adding in an emotional appeal might beef up your claims and result in a more compelling claim. It’s all about striking the right balance of appeals for your particular audience and circumstances. Originally published Nov 1, 2016 5:00:00 AM, updated July 28 2017 Don’t forget to share this post!
Marketing Strategy Topics: Don’t forget to share this post! Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.”If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day — the term marketing is a bit all-encompassing and variable for a straightforward definition.This definition feels unhelpful.The selling part, for instance, overlaps a little too snuggly with a “what is sales” definition, and the word advertising makes me think of Mad Men brainstorming sessions.Learn how to run more impactful, measurable marketing campaigns.But upon digging deeper, I began seeing that actually, marketing does overlap heavily with advertising and sales. Marketing is present in all stages of the business, beginning to end.At first, I wondered why marketing was a necessary component during product development, or a sales pitch, or retail distribution. But it makes sense when you think about it — marketers have the firmest finger on the pulse of your consumer persona. They research and analyze your consumers all the time, conducting focus groups, sending out surveys, studying online shopping habits, and asking one underlying question: “Where, when, and how does our consumer want to communicate with our business?”MarketingMarketing is the process of getting people interested in your company’s product or service. This happens through market research, analysis, and understanding your ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising.Modern marketing began in the 1950s when people started to use more than just print media to endorse a product. As TV — and soon, the internet — entered households, marketers could conduct entire campaigns across multiple platforms. And as you might expect, over the last 70 years, marketers have become increasingly important to fine-tuning how a business sells a product to consumers to optimize success.Today, there are literally dozens of places one can carry out a marketing campaign — where does one do it in the 21st century?Types of MarketingWhere your marketing campaigns live depends entirely on where your customers spend their time. It’s up to you to conduct market research that determines which types of marketing — and which mix of tools within each type — is best for building your brand. Here are several types of marketing that are relevant today, some of which have stood the test of time:Internet marketing: Inspired by an Excedrin product campaign that took place online, the very idea of having a presence on the internet for business reasons is a type of marketing in and of itself.Search engine optimization: Abbreviated “SEO,” this is the process of optimizing content on a website so that it appears in search engine results. It’s used by marketers to attract people who perform searches that imply they’re interested in learning about a particular industry.Blog marketing: Blogs are no longer exclusive to the individual writer. Brands now publish blogs to write about their industry and nurture the interest of potential customers who browse the internet for information.Social media marketing: Businesses can use Facebook, Instagram, Twitter, LinkedIn, and similar social networks to create impressions on their audience over time.Print marketing: As newspapers and magazines get better at understanding who subscribes to their print material, businesses continue to sponsor articles, photography, and similar content in the publications their customers are reading.Search engine marketing: This type of marketing is a bit different than SEO, which is described above. Businesses can now pay a search engine to place links on pages of its index that get high exposure to their audience. (It’s a concept called “pay-per-click” — I’ll show you an example of this in the next section).Video marketing: While there were once just commercials, marketers now put money into creating and publishing all kinds of videos that entertain and educate their core customers.Marketing and AdvertisingIf marketing is a wheel, advertising is one spoke of that wheel.Marketing entails product development, market research, product distribution, sales strategy, public relations, and customer support. Marketing is necessary in all stages of a business’s selling journey, and it can use numerous platforms, social media channels, and teams within their organization to identify their audience, communicate to it, amplify its voice, and build brand loyalty over time.On the other hand, advertising is just one component of marketing. It’s a strategic effort, usually paid for, to spread awareness of a product or service as a part of the more holistic goals outlined above. Put simply, it’s not the only method used by marketers to sell a product.Here’s an example (keep reading, there’s a quiz at the end of it) …Let’s say a business is rolling out a brand new product and wants to create a campaign promoting that product to its customer base. This company’s channels of choice are Facebook, Instagram, Google, and its company website. It uses all of these spaces to support its various campaigns every quarter and generate leads through those campaigns.To broadcast its new product launch, it publishes a downloadable product guide to its website, posts a video to Instagram demonstrating its new product, and invests in a series of sponsored search results on Google directing traffic to a new product page on its website.Now, which of the above decisions were marketing, and which were advertising?…The advertising took place on Instagram and Google. Instagram generally isn’t an advertising channel, but when used for branding, you can develop a base of followers that’s primed for a gentle product announcement every now and again. Google was definitely used for advertising in this example; the company paid for space on Google — a program known as pay-per-click (PPC) — on which to drive traffic to a specific page focused on its product. A classic online ad.Where did the marketing take place? This was a bit of a trick question, as the marketing was the entire process. By aligning Instagram, Google, and its own website around a customer-focused initiative, the company ran a three-part marketing campaign that identified its audience, created a message for that audience, and delivered it across the industry to maximize its impact. The 4 Ps of MarketingIn the 1960’s, E Jerome McCarthy came up with the 4 Ps of marketing: product, price, place, promotion.Essentially, these 4 Ps explain how marketing interacts with each stage of the business.ProductLet’s say you come up with an idea for a product you want your business to sell. What’s next? You probably won’t be successful if you just start selling it.Instead, you need your marketing team to do market research and answer some critical questions: Who’s your target audience? Is there market fit for this product? What messaging will increase product sales, and on which platforms? How should your product developers modify the product to increase likelihood of success? What do focus groups think of the product, and what questions or hesitations do they have?Marketers use the answers to these questions to help businesses understand the demand for the product and increase product quality by mentioning concerns stemming from focus group or survey participants.PriceYour marketing team will check out competitors’ product prices, or use focus groups and surveys, to estimate how much your ideal customer is willing to pay. Price it too high, and you’ll lose out on a solid customer base. Price it too low, and you might lose more money than you gain. Fortunately, marketers can use industry research and consumer analysis to gauge a good price range.PlaceIt’s critical that your marketing department uses their understanding and analysis of your business’s consumers to offer suggestions for how and where to sell your product. Perhaps they believe an ecommerce site works better than a retail location, or vice versa. Or, maybe they can offer insights into which locations would be most viable to sell your product, either nationally and internationally.PromotionThis P is likely the one you expected from the get-go: promotion entails any online or print advertisement, event, or discount your marketing team creates to increase awareness and interest in your product, and, ultimately, lead to more sales. During this stage, you’ll likely see methods like public relations campaigns, advertisements, or social media promotions.Hopefully, our definition and the four Ps help you understand marketing’s purpose and how to define it. Marketing intersects with all areas of a business, so it’s important you understand how to use marketing to increase your business’s efficiency and success. Originally published Feb 11, 2019 6:59:00 PM, updated February 12 2019
Middle-order batsmen Shreyas Iyer and Manish Pandey will lead the India A teams in the five one-day matches against South Africa A starting later this month in Thiruvananthapuram, the Board of Control for Cricket in India (BCCI) said in a statement on Monday.The senior selection committee of the board met here to pick the India A squads for the upcoming five-match series. Pandey will lead the team picked for the first three matches, while the team for the remaining two games will be led by Iyer.The one-day series will be played at The Sports Hub, Thiruvananthapuram, starting August 29.Delhi Capitals skipper Iyer, 24, recently hit back-to-back fifties in the final two ODIs in the West Indies to help India clinch the three-match series 2-0 after the first match got washed out.Pandey, who played in all the three T20Is in the West Indies which preceded the one-dayers, failed to impress with the bat.The players who have been picked for all the five matches include Shubman Gill, Anmolpreet Singh, Nitish Rana, Ricky Bhui, Vijay Shankar, Shivam Dube, Axar Patel and Shardul Thakur.India A team for the first three matches: Manish Pandey (captain), Ruturaj Gaikwad, Shubman Gill, Anmolpreet Singh, Nitish Rana, Ricky Bhui, Ishan Kishan (wicketkeeper), Vijay Shankar, Shivam Dube, Krunal Pandya, Axar Patel, Yuzvendra Chahal, Shardul Thakur, Deepak Chahar, Khaleel Ahmed.India A team for the last two matches: Shreyas Iyer (captain), Shubman Gill, Prashant Chopra, Anmolpreet Singh, Ricky Bhui, Sanju Samson (wicketkeeper), Nitish Rana, Vijay Shankar, Shivam Dube, Washington Sundar, Axar Patel, Rahul Chahar, Shardul Thakur, Tushar Deshpande, Ishan Porel.advertisement