Where The Cars Are

first_imgThe phut puts, buses, lorries, cycles and scooters, not to mention camels and cows, better make room on the highways for the future flood of automobiles. According to the research group Keystone, China and India are poised to become the fastest growing markets, with a combined share of motor vehicle registration rising sevenfold from 5.3 percent to 37 percent by 2030. The survey projects that in 2017, China will be the world’s largest market for auto sales, surpassing even the US and that sales could reach 62 million, three times the projected sales in the US. India is projected to surpass Japan within the decade, almost matching the US market by 2030. This in the land of the one car wonder, the good ol’ Ambassador! Related Itemslast_img

Raining Shoes

first_imgThrowing a shoe, which last year elevated an unknown Iraqi journalist to international journalist stardom, has become the protest of choice in this year’s parliamentary elections in India.The torrent of shoes was launched by a Sikh journalist Jarnail Singh, who flung his sneaker at Home Minister Palaniappan Chidambaram at a press conference. A Sikh political party offered Singh a $4,000 award and even offered to nominate him for elections. In the weeks since, people have taken aim at the actor politician Jeetendra, Congress Member of Parliament Naveen Jindal and opposition party leader Lal Krishna Advani.The common thread in all the incidents — they all had lousy aim and all of them missed their mark.  Related Itemslast_img

Disputed Isle Disappears

first_imgGlobal warming may have resolved a 30-year conflict between India and Bangladesh over an uninhabited island in the Bay of Bengal. The rising sea has swallowed up the 3 sq mile island in the Sunderbans, known as New Moore in India and South Talpatti in Bangla Desh. The island has never been inhabited, but India hoisted its flag on the island in 1981 to underscore its territorial claim.  Oceanographer Sugata Hazra told the media, “What these two countries could not achieve from years of talking, has been resolved by global warming.”Sea levels in the region have been rising 0.2 inches annually and endanger at least 10 other islands in the area.  Related Itemslast_img

A Tiny Newspaper Ad May Be India’s Declaration Of Independence

first_imgIt was the most carefully examined little square of newsprint in recent Indian history. Last week, a small job ad appeared on the inside pages of some newspapers looking for candidates for the post of “joint secretary” in the Indian government. Within a few hours, the ad had gone viral: Opposition politicians had weighed in, Twitter was agog and hundreds of thousands of 40ish Indians wondered if they had one last, unexpected opportunity to make their parents proud.Anyone unfamiliar with the Indian state would have been mystified by the uproar. After all, just 10 positions were being advertised, and successful applicants would get a three-year contract — at government salaries. What was the big deal?Indians, on the other hand, immediately recognized that in opening up the ranks of the civil service to qualified outsiders, one of their country’s stoutest walls had been breached. India has the most closed and hierarchical government of any major democracy. In fact, India’s bureaucracy is more removed from its people than those in many authoritarian countries. Our politicians may get all the attention, but everyone knows that mid-level bureaucrats such as joint secretaries — there are about 350 of them in all — are India’s real policymakers.A tiny cadre of generalists, known as the Indian Administrative Service, currently monopolizes these posts. Members of the IAS are selected in their 20s, after a fiendishly difficult entrance examination. In 2016, 1.1 million people sat for the first stage of the selection process; all knew that only 180 of them would make it into the service. Success is about as likely as a tossed nickel landing on its edge. You have better odds of becoming an astronaut if you apply to NASA. Ten times better, in fact.But, if you make it through the exam, you are guaranteed to be one of India’s rulers for life. Constitutionally, you can’t be fired without a time-consuming and troublesome legal process. At most, elected politicians can transfer you from one post to another.Before your 30th birthday, you’ll be given an Indian district to run, answerable to no local politician or council, and with near-absolute power over millions of people. You’ll collect their taxes, sit in judgment over their land disputes, control the local police and disburse pensions and scholarships and welfare. You’ll travel everywhere with a retinue of junior officials and favor-seekers, live in the nicest house in the district and be the guest of honor at every social function. Unsurprisingly, after awhile it can become quite hard to remember that you are, after all, just another public servant. In fact, you might begin to suspect you are a superior breed of human.Thus, when you’re called to New Delhi and made a joint secretary in, say, the shipping ministry, you’re confident that you will be able to devise complex new rules for berthing super-tankers in Indian ports on your second day at work. Of course, given that transfers and postings are almost random, next year you might be deciding on a trade agreement in the Ministry of Commerce. Or perhaps predicting the course of the monsoon at the Ministry of Earth Sciences. Naturally, you know you will do so correctly. Your degree might have been in 13th-century poetry or something, but training and expertise are for lesser mortals. You passed a very difficult examination 30 years ago and are thus fully qualified to rule one-fifth of humanity.This unaccountable, walled-off governance structure helps answer a question that outsiders often ask: If India’s state is served by such intelligent and confident officers, why is it so lazy, incompetent and backward-looking? Policy is ill-conceived, rules are detached from economic reality, laws are poorly drafted and regulations gush forth from government offices to drown India’s billion-plus citizens in paperwork.And this is why many of us see that little newspaper advertisement as not just another job posting, but the first draft of a declaration of independence. We can begin to believe that, one day, positions in New Delhi’s corridors of power — positions with real responsibility — will be given to people with demonstrated ability in the fields they are supposed to supervise.I’m not declaring independence just yet. There are many reasons to be wary. The opposition is justly suspicious that the government of Prime Minister Narendra Modi wants to stock the bureaucracy with individuals sympathetic to his party’s Hindu nationalist ideology. Others worry that a revolving door between government and the private sector is being installed, which will lead to greater corporate power over the state. Marginalized groups wonder if India’s affirmative-action policies are going to be ignored.I worry that many of these positions will be filled by not world-class experts but, for example, officers from India’s inefficient public sector. Even so, those of us who have long despaired of India reforming its byzantine administration can perhaps be permitted a smidgen of hope.– Sharma is a Bloomberg Opinion columnist. He was a columnist for the Indian Express and the Business Standard, and he is the author of “Restart: The Last Chance for the Indian Economy.”(c) 2018, Bloomberg Opinion Related Itemsbureaucracylast_img read more

National Bank of Oman Partners with India’s Axis Bank to Serve NRIs

first_imgThe National Bank of Oman (NBO) is collaborating with India’s Axis Bank to look into the financial requirements of Non-Resident Indians (NRIs) staying in or Indian nationals planning to move to Oman.According to the partnership, NRI customers in Oman will be offered crucial banking services like account opening, remittances, mobile and online banking, depositing funds as well as recognizing investment opportunities in India. Meanwhile, Indians relocating to Oman will be assisted by Axis Bank in handling their finances overseas smoothly, the Times of Oman reported.“Banking transactions, including remittances between the Middle East and India, have been growing continuously, and we look forward to playing a significant role in serving the banking needs of our fellow citizens in Oman. We are delighted to partner with NBO, which will further help us extend our reach in the Middle East,” Rajiv Anand, executive director, Axis Bank, was quoted as saying by the Times of Oman.NRIs comprise the largest expatriate group in Oman and are also the largest senders of remittance in the country, accounting for around 65 per cent of outgoing financial transactions.“Oman is home to a large and dynamic population of NRIs, who make an important contribution to the Sultanate’s economy and we are delighted to work with Axis Bank to launch a dedicated service to support the specific financial needs of Oman’s NRI community,” John Chang, general manager and chief retail banking officer at NBO, said, adding, “NBO, with its elite group of relationship managers, and Axis Bank, will ensure this key segment of the market is served seamlessly, regardless of whether they are banking in Oman or in India.”Indians traveled for work to 18 countries, including Saudi Arabia, the United Arab Emirates (UAE), Kuwait, Bahrain, Oman, and Qatar in 2017. Oman was among the top five destination countries for Indian workers in 2017, with 53,332 people getting jobs there. Some of the top roles in 2017 were that of a mason, labor, carpenter, helper, and electrician, according to government figures.According to the Central Bank of Oman, outward remittances increased from below OMR3 billion in 2012 to around OMR3.7 billion in 2016. “Around 40-50 per cent (in UAE it is even higher) of the total population in the region is expats, predominantly from India, Pakistan and Bangladesh,” said a financial expert based in Oman, Times of Oman reported. Related ItemsBankingOmanremittanceslast_img read more

PBA summons Mila’s Lechon for dismal display in 47-point roasting

first_imgAFP official booed out of forum Drilon blasts Duterte’s infra program as ‘dismal failure’ PLAY LIST 02:45Drilon blasts Duterte’s infra program as ‘dismal failure’00:50Trending Articles00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Vicente blasts UE starters after blowout loss to UST PBA IMAGESIn the wake of its four-game losing start in the 2018 PBA D-League Aspirants’ Cup, Mila’s Lechon will be summoned to the Commissioner’s Office to explain its side following its humiliating 55-102 defeat to Zark’s Burger-Lyceum.Officials from the league’s technical committee confirmed that the team management, led by coach Jesse Ricardo, will meet PBA commissioner Willie Marcial on Friday in the league office in Libis after yet another pitiful loss from Mighty Roasters.ADVERTISEMENT Slow and steady hope for near-extinct Bangladesh tortoises Don’t miss out on the latest news and information. LATEST STORIES Read Next Making matters worse was Ricardo being assessed with a technical foul for calling excessive timeouts with 2:44 remaining in the game and with the Jawbreakers already leading, 99-53.The Mighty Roasters have lost their four games by an average of 26.25 points, with this 47-point rout being their worst defeat in the conference. 2 ‘newbie’ drug pushers fall in Lucena stingcenter_img Globe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH MOST READ NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Brace for potentially devastating typhoon approaching PH – NDRRMC John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding They stumbled to their fourth straight defeat, but questions were raised following the 47-point thumping after players seemingly showed complete lack of effort in the second half.Mila’s Lechon actually played superb in the first two quarters, shocking Zark’s-Lyceum with an 11-3 start and staying in step thanks to its 42-percent shooting.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutBut it was a different story after the halftime break as the Mighty Roasters showed little to no willingness to play defense, allowing the Jawbreakers to stage a 23-0 run and break the game wide open, 67-41, in the third period.Zark’s-Lyceum coach Topex Robinson also related from his players that they were being encouraged by their foes to run the score up, which translated to 38 turnover points from 30 miscues from Mila’s Lechon. Typhoon Kammuri accelerates, gains strength en route to PH View commentslast_img read more

Moto X may not be dead. Here’s proof

first_imgThe Moto X may not be dead after all. Ever since, Lenovo – the company which owns Motorola Mobility for all intends and purposes – launched the new Moto Z and Moto Z Force, there have been concerns regarding the future of the iconic Moto X. A new GFXBench listing however suggests, there could be some hope for those looking for a Moto X Generation 3 successor.The GFXBench listing talks about a new Moto device, with a model number Motorola XT1662. This could be the next Moto X.Also Read: RIP Moto X, hello Moto Z: How Lenovo is changing Moto phones As per the listing, the phone in question comes with a 4.6-inch FullHD display with 1920 x1080 pixels resolution. It is powered by a 2.1GHz MediaTek MT6755 processor with Mali-T860 GPU and 3GB of RAM and 32GB of internal memory (24GB available). On the camera front, it sports a 16-megapixel rear camera and a 5-megapixel front facing camera. The phone runs Android 6.0 Marshmallow.Previously, an Android Police report made it abundantly clear that Lenovo wasn’t looking to kill the Moto X anytime soon. In an email sent out to them, Lenovo had clarified that the Moto Z was not born out of the killing of the Moto X but was a completely new device, with different experiences.”Moto X is alive and well. In fact, Moto X Force recently launched in multiple new markets around the world. Moto X and Moto Z do share some great qualities, but they ultimately provide different experiences and make our portfolio more robust for consumers looking for the perfect smartphone to fit their needs. Tech-hungry consumers who are looking to get a brand new set of experiences from their smartphone will turn to Moto Z and Moto Mods,” said the email.advertisementAlso Read: Lenovo Moto Z shows LG & Google the right way to do modular designLenovo recently launched the Moto Z and Moto Z Force at its Tech World conference in San Francisco. The phones are modular and support a wide range of customisable shells that the company calls as Moto Mods. The USP of these new Moto phones is their all-metal build and ridiculously slim physique. Also, these phones come with top-tier hardware, Qualcomm’s Snapdragon 820 to name one. At the same time, Lenovo has ditched a regular 3.5mm audio jack on these smartphones and instead opted for a single USB Type-C solution.last_img read more

IPL Rot Exposed: Bookies arrested from Kanpur hotel

first_imgThe Indian Premier League could be hit by another corruption scam after three bookies were arrested from a Kanpur hotel. Kanpur played host to the Gujarat Lions vs Delhi Daredevils match on Wednesday evening.WATCH VIDEO Nayan Shah, Vikas Chauhan and Ramesh, a groundsman working with the Green Park Stadium in Kanpur are the three people who have been arrested.Police said five mobile phones and Rs 4.90 lakh have been recovered from the room locker.Nayan Shah, the kingpin, got pitch details and provided the same details to other influential members in the group.The BCCI Vigilance Team tipped off the Crime Branch of the Uttar Pradesh Police, who raided the hotel and made the arrests from the 17th floor.”The Anti Corruption Unit of the Board of Control for Cricket in India (BCCI) has been tracking activities of certain individuals, as a result of which, three suspects were arrested,” BCCI said in a statement.”Following this operation, the Uttar Pradesh Police Crime Branch could successfully foil the alleged betting attempts of the accused,” it added.According to the police, Shah had network all over the country, from where he would get information about the pitch. He used that information to place bets.Kanpur’s Green Park Stadium on Wednesday hosted the Delhi Daredevils who defeated Gujarat Lions by two wickets. The same venue is also scheduled to host the final game of the season between defending champions Sunrisers Hyderabad and the Lions on May 13.These arrests are shocking as they come four years after the spot-fixing scam of the 2013 Indian Premier League. Chennai Super Kings and Rajasthan Royals were banned for two years after their team managements were found involved in betting by the Mudgal Committee, which was appointed by the Supreme Court. advertisementlast_img read more

3 Times a Company Should Offer a Refund — Even If the Customer Isn’t Entitled to It

first_imgHas an organization or university offered you an opportunity with a stipend? Whether it’s an internship or apprenticeship, a stipend is a set amount of money that helps offset living expenses. This fixed amount is financial support provided while you’re… Full Story,Truth is, there is a lot to be excited about when it comes to college: new friends, a new routine, (college parties!), and more independence. But along with all these perks, it’s also time to start thinking about your finances…. Full Story,A routing number is a unique number that identifies a specific banking institution. Each routing number is made up of nine digits. Routing numbers are sometimes referred to as an American Banker’s Association routing transit number or an ABA RTN…. Full Story,It’s stressful enough having a car loan over your head and staying on top of your monthly payments. But what if you have an upside-down car loan — in other words, the amount you owe on your set of wheels… Full Story,When you’re trying to get your financial house in order, it’s easy to get lost in the specifics. You might stress about how to adjust your budget, where to find some extra cash for the holidays or what funds to… Full Story,Shortly after graduating from New York University with a Master’s degree, Melanie Lockert turned to food stamps, as she worked her way out of $81,000 in student loans. “There were a lot of emotions around carrying that debt. It caused… Full Story,Traveling is one of the best things in life, and luckily, low funds don’t have to dash your dreams of enjoying an epic adventure. A wealth of destinations—both in the U.S. and abroad—are so affordable that even hardcore penny pinchers… Full Story,While we don’t yet have flying cars that collapse to the size of a suitcase, pneumatic tubes that transport us from room to room or machines that automatically bathe and clothe us in the morning, every day we’re getting closer… Full Story,Times have changed since Grams and Gramps were your age, looking to settle down and buy their first home. But today the house with the white picket fence—or that trendy loft in downtown—isn’t completely out of the question if you… Full Story,We recently hosted a Twitter chat as part of our #RealTalkSeries. And let’s just say, things definitely got real. Many of you joined us to discuss “taboo” and cringe-worthy money questions such as how to improve a bad credit score,… Full Storylast_img read more

PODCAST: Planning the City of the Future

first_imgThis Thursday and Friday, WRI Ross Center for Sustainable Cities and the World Bank will host Transforming Transportation, a two-day conference convening leading experts on transit and urban development. This year’s theme is “Sustainable Mobility for All.” For more information, including registration and how to tune in via live webcast, visit TransformingTransportation.org.On this episode of the WRI Podcast, Lawrence MacDonald sits down with Ani Dasgupta, global director of WRI Ross Center for Sustainable Cities.Crucial groundwork must be laid today for successful urban development tomorrow. By 2050, roughly 70 percent of the world’s population will live in cities, an influx of 2.5 billion people. Without proper preparation and investments in infrastructure, transportation and services, this population influx will strain cities’ abilities to provide for people and operate efficiently.Dasgupta highlights two recent developments that shed light on how city leaders can tackle these challenges.The recent Habitat III conference in Quito, Ecuador, brought together leaders from around the world to discuss housing and sustainable urban development. World leaders ultimately agreed on a New Urban Agenda, which will set a course for the next two decades of urban development.Dasgupta also previews the World Resources Report (WRR), which focuses on how to make cities more equitable and sustainable places to live. Moving developing cities away from car-centric roads, investing in services for the poor, and the interconnection between environment and economy stand out as central conclusions. Preliminary findings suggest that if decision-makers view climate change, economic productivity and quality of life as interconnected urban challenges, they’ll ultimately create more sustainable cities that work better for all citizens.Listen to the podcast, and subscribe to WRI’s podcasts on Soundcloud.last_img read more

Inbound Lead Quality from a Sales Rep’s Perspective

first_img Inbound marketing is like a synchronized rhythm of sales, marketing and prospects. Passing Leads to Sales Inbound Marketing Kit , that’s what happens.  now Topics: Learn more about inbound marketing and how to combine blogging, SEO and social media for results. Download our Why? What if marketing were able to remove the 97 “bad timing” calls I was making and make all my calls as productive as the remaining 3?  With  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack As a sales rep., working for a smaller company and calling a lead that is generated via inbound marketing is far more productive than calling an existing client from a huge brand name company. That’s because timing is everything. Timing is everything, especially in sales and marketing.  The difference between  inbound and outbound marketing is timing. Less than a year ago, I worked for a very large company — a leader in its industry, a house hold name.  I carried a territory of existing clients and I was responsible for up-selling and adding new products and services.center_img Originally published Mar 10, 2009 8:31:00 AM, updated October 20 2016 inbound marketing kit . This means that with inbound marketing, all my calls are the quality of what it used to take 100 calls to generate.  My last company would be considered a safer place to stay considering the state of the economy.  However, after 8 years, I packed up and came to work for HubSpot, a much smaller, venture-capital-backed company.   inbound marketing . Although HubSpot is a smaller company, I’m now calling leads who’ve found us. Furthermore, they found us because they’re looking for help with initiatives they’re dealing with  What sales rep wouldn’t want to make calls to leads that found their company while looking for help with the services their company has to offer   Chances are, what I was offering, wasn’t what they were currently working on. It’s said that for every 100 calls a sales person makes, 3 will be an actual opportunity or the “right timing.”    You’d think the calls I was making into an existing book of business would produce lots of opportunities. But this wasn’t the case. Although I was calling clients, I was still calling at random, not knowing if they were looking to buy the additional services or product I was selling. I was interrupting my contacts from the initiatives they currently had on their plate.last_img read more

Bengal government to provide job for Swapna Barman after Asiad heroics

first_imgThe West Bengal government has decided to provide Asian Games gold medallist with a job. On Wednesday, Swapna Barman created history, becoming the first Indian to win a gold in heptathlon at Asian Games.Barman aggregated 6026 points from seven events spread over two days.In fact, Barman braved severe toothache for two days to produce the best performance of her career. Throughout her competition, her right cheek was taped but Barman showed no signs of weakness as she finished with a gold medal.The tape was used by Barman to tackle the severe toothache, which threatened to throw her campaign off tracks. Her discomfort was clearly visible during the shot put event when she was seen regularly feeling her cheek.Pleased with her feat, the West Bengal government has now decided to provide Barman with a government job.Also read – How Swapna Barman braved serious pain to create Asian Games history#Bengal discovered the talented @Swapna_Barman96 & recognised her skills. She received the Banga Ratna award in 2013.Swapna trains at the Biswa Bangla Krirangan, a sporting infrastructure set up by @mamataofficial. This has immensely helped the champion in her training. 1/2Derek O’Brien (@derekobrienmp) August 30, 2018#Bengal discovered the talented @Swapna_Barman96 & recognised her skills. She received the Banga Ratna award in 2013.Swapna trains at the Biswa Bangla Krirangan, a sporting infrastructure set up by @mamataofficial. This has immensely helped the champion in her training. 1/2Derek O’Brien (@derekobrienmp) August 30, 20182013-2018… and now, beyond. Yes. #Bengal govt & @MamataOfficial will do all it takes @Swapna_Barman96 https://t.co/YJHp90ZyTDadvertisementDerek O’Brien (@derekobrienmp) August 30, 2018After her event, Barman said she was suffering from pain two days before her event started.Also read – Swapna Barman wins India’s first ever gold in heptathlon”It started paining two days before the event. It was severe but I could not let years of hard work go waste. So I forgot the pain and gave my best,” Barman told news agency PTI after winning India’s fifth gold in Athletics.”First day, I thought I won’t be able to compete. It was unbearable. I thought what will happen to my hard work, I had to do it. I forgot the pain.”That’s not all.Barman has six toes on both her feet and to make matter worse she had to compete wearing normal shoes. Barman had to try out locally manufactured shoes before reverting to the standard-sized footwear.last_img read more

Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space

first_img Social Media Marketing Yesterday, Klout took a big step into the content discovery space with the launch of #NewKlout. Previously, the company was all about scoring your influence on social media and partnering you up with brands to reward those with high scores. Now, Klout wants to help you raise your influence score by surfacing interesting content for you to share.According to Klout’s announcement, this interesting content is tailored to what “will strike a chord with your unique set of friends, fans, and followers.” Then, Klout lets you share that interesting content through their platform, which you can measure by seeing your Klout score go up and down. On my first run-in with the new platform, I’ll admit: I wasn’t immediately blown away. Despite having topics that are mostly relevant to my interests (social media, blogging, marketing, Facebook, and public relations), my feed was littered with content from one PR-focused publication:Removing “public relations” from my topics, though, helped improve the relevancy of the results. Scrolling through, I found stories from sites I typically like reading. There were also visual indicators of trending stories, which could help me prioritize what to read and share. It’s been about a day since #NewKlout launched, and my suggested stories haven’t changed too much, so we’ll see if the algorithm updates more quickly in the future. That’s pretty much it on the actual product update side, folks. What’s interesting about #NewKlout isn’t necessarily the features themselves — it’s the overall trend of social networks getting into the content discovery space. #NewKlout, Paper, and LinkedIn Pulse: Social Networks Getting Into Content DiscoveryWith Facebook’s recent launch of Paper and LinkedIn’s acquisition of Pulse, there’s a really hot trend of social networks trying to solve the content discovery problem on the internet. Since there is now more content online than ever before, and more people are spending their time on social media, each network wants to make sure people are spending their time with them.The way to do that? Distill the signals from the noise and provide relevant content to their users. More relevant content means more time people will spend on their platform, which means they’ll have greater opportunities to surface ads to those people. It makes sense why Klout would want to start surfacing content to its users — everyone else is doing it.Basically, I think we can all agree that Klout wasn’t too sticky before — you found out your score and then left. Now, with more content to discover and share, Klout could have a fighting chance in the social network battle for content discovery dominance. Maybe Klout’s algorithm could help surface more relevant content than the other networks. Only time will tell.What do you think of the new Klout? Would you use it to discover new content? Leave your thoughts with us in the comments. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Feb 7, 2014 2:00:00 PM, updated February 01 2017last_img read more

How to Get More Likes on Your Facebook Page

first_imgEvery brand on Facebook is on Facebook for one reason — to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.Regardless of the objective, there are a few steps that happen before Facebook fans can turn into real business. You have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers.Free Resource: How to Reach & Engage Your Audience on FacebookThis post is all about the very first step in this whole process: building an audience of fans who actually have an interest in what your company sells. If you recently set up your Facebook Page or could simply use a few pointers on how to get more Facebook Likes, this post is for you.How to Get More Facebook LikesHere are 9 ways to get more Facebook likes on your page.Step 1: Fill out your Facebook Page with searchable information.To grow your number of Facebook fans, every section of your page should include content that’s relevant and helpful, but also searchable. Remember: All of the content on your page will be indexed by search engines, helping you attract more Fans to your page.By no means should you should go on a keyword-stuffing spree — but you should spend time optimizing each section of your page with keywords appropriate for your business.For example, once you’ve created your Facebook Page, make sure the About section of your page includes:An overview of what your business has to offerA link to your websiteAny other information that will help prospects understand your business betterStep 2: Include Facebook Like Boxes on your website and blog.Making your Facebook Page as discoverable as possible includes promoting your Facebook presence using the marketing channels you already have, and removing any barriers for existing contacts to like your page.If you have a website or blog, use Facebook’s various social plugins to get people to ‘Like’ your page without having to go over to Facebook.com.While Facebook’s Like Button allows users to like individual pieces of content on the web and share them on Facebook, the Like Box is designed only for Facebook Pages. The Like Box is a great way to leverage social proof to amplify your page. It displays your page’s number of Likes along with the faces of some of your Facebook fans. To implement it, visit this link and customize your button. Then, generate the code and embed it on your website, blog, and wherever else you’d like it to appear.Want to see it in action? Go ahead and like HubSpot’s Facebook Page by clicking the button below. ;)Step 3: Invite existing contacts to Like your page.Chances are, you already have friends, family, and existing customers who would be more than willing to connect with your business on Facebook. All you need to do is ask. Whether in person, via email, or via Facebook, try asking for Likes and positive reviews. Just be cautious about over-promoting to uninterested connections.You can also encourage existing connections to become fans by making it more likely that they’ll see a suggestion on Facebook to like your page. How? You’ll have to upload a list of emails to Facebook, and those from that list who are on Facebook will be made more likely to see a suggestion to like your page in places like “Recommended Pages.” Your contacts who aren’t on Facebook won’t see this suggestion.To upload a list of email contacts through Facebook, open the “Build Audience” menu (located at the top right of your Facebook Page) and select “Invite Email Contacts.”From there, you can upload a maximum of 7,000 contacts per day per page — and a maximum of 5,000 contacts at a time.Step 4: Invite employees to Like your page.People are more likely to Like pages that already have some sort of following, and your employees can help your business build its initial numbers. After all, they are your strongest and most effective brand advocates.Ask them to like the official Facebook Page. Then, encourage them to share, Like, and comment on the content your team posts on Facebook, too. Employees who really want to share the love might include a link to your Facebook Page in their email signatures or on their personal social media profiles.Step 5: Incorporate Facebook into your offline communication channels.Have a physical storefront? Think about ways to encourage patrons to become Facebook fans. Here are some ideas to get you started:Place stickers in your front windows promoting your page’s name.Include your Facebook URL on your receipts.Run a promotion where customers who become Facebook fans on the spot get small discounts.Market your business offline? Include links to your Facebook Page and other social media profiles on printed ads, flyers, coupons, catalogs, business cards, and direct mail assets.Step 6: Cross promote on Twitter and LinkedIn.Add a link to your Facebook Page on your business’s Twitter and LinkedIn profiles (and your personal profile, for that matter). Tweet about your Facebook Page occasionally to encourage your Twitter followers and LinkedIn connections to stay in contact with you on another network.Add your Twitter link to your Facebook Page, and occasionally tweet about your Facebook Page. Don’t stop with Twitter and Facebook; you could also cross-promote on LinkedIn, Flickr, YouTube, etc. Just be sure that your cross promotions are sparing and strategic — you don’t want to spam the other audiences that you’ve worked so hard to develop.Step 7: Post valuable content.The best way to increase your following on Facebook is by treating your fans like people — and that means consistently delivering content that is valuable to them. Delivering value really comes into play with the content you create and share with your fans, and how you interact with them. (More on that here: How to Attract Customers With Facebook).It’s all about building long-term relationships with your Facebook fans. They might not remember one individual post to Facebook, but if they notice you consistently publish high quality, helpful, and relevant posts to Facebook, they’ll think of you as a valuable resource.So, how do you know what to publish? If you’re in tune with your buyer personas, you probably have a good idea what types of content your ideal customers like. If not, or if you just need some inspiration, consider spending a week taking note of the types of content in your own News Feed that compels you click, comment, or share. What inspired you? Use your observations to inspire future posts.Step 8: Be active.Getting more Facebook Likes isn’t just about profile optimization and an initial push. To continue growing steadily, you need to maintain an active, ongoing presence.Not only does this mean posting educational, insightful content on a regular basis, but it also means monitoring your presence and interacting with your fans. Ask questions, answer questions, and participate in discussions with those posting on your page. Find, follow, and build relationships with others in your industry. Create a presence worth following.Step 9: Use Facebook Ads to expand your reach.Growing your Facebook Likes organically is the best way to drive engagement and, ultimately, convert fans into customers. But if you have the budget for it, incorporating some paid advertising into your Facebook strategy can help augment the hard work you’re already putting in.Facebook offers a type of ad called a “Page Like Ad,” which contains a CTA suggesting that users Like your Facebook Page. These ads can appear in users’ News Feeds or in the ad column on the right-hand side of their web browser when they’re on Facebook. Here’s what a Page Like Ad looks like on a mobile News Feed:Image Credit: FacebookIf you’ve exhausted your existing contacts and want to reach people who don’t know about your page yet, but would be interested in hearing from you, you can use Facebook’s granular targeting capabilities to reach your ideal buyer persona(s) and grow your audience.Want more tips?There’s plenty more to learn about cultivating a Facebook audience that can yield new business opportunities. Be sure to check out some of our other resources on Facebook-related topics:Facebook Marketing: How to Drive Demand, Create Loyal Fans, and Grow Your BusinessHow to Create a Facebook Business Page That Doesn’t Suck25 Ways to Get More Social Media FollowersFacebook Says These Are the 15 Best Brands on Facebook10 Mistakes Brands REALLY Need to Stop Making on Facebook4 Ways to Stand Out Better On Facebook’s News FeedFacebook Cracks Down on News Feed Spam From Brand PagesAnd, of course, grab your own copy of our updated guide on How to Reach and Engage Your Audience on Facebook to dive deeper into using Facebook for business growth.Want to see how HubSpot uses Facebook? Like our Facebook Page here. Originally published Jul 25, 2018 7:50:00 PM, updated July 30 2018 How to Get More Likes On FacebookFill out your Facebook Page with searchable information.Include Facebook Like Boxes on your website and blog.Invite existing contacts to Like your page.Invite employees to Like your page.Incorporate Facebook into your offline communication channels.Cross promote on Twitter and LinkedIn.Post valuable content.Be active.Use Facebook Ads to expand your reach. Topics:center_img Don’t forget to share this post! Social Media Engagementlast_img read more

Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free)

first_img Originally published Jul 24, 2018 6:42:00 PM, updated October 30 2019 1. You’ll violate the rules of consent under GDPR.Most email marketers around the world are legally required to allow recipients to opt out of emails they no longer want to receive. Contacts must be able to do this directly in the email message. The General Data Protection Regulation (GDPR), a European data privacy act that went into effect in May 2018, doubles down on the opt-in side of this relationship. And purchased email lists are simply not compliant.The GDPR has revamped numerous aspects of a digital marketer’s use of customer data throughout Europe — on a website, in social media, and via email. You don’t even have to work in Europe to fall under the act’s jurisdiction; if your recipients live in Europe, they’re protected by the GDPR.With the GDPR now governing all email correspondence across Europe, adding an opt-out option to your email template no longer cuts it. Under this act, you must have explicit consent from your contacts to send them emails. Explicit, in this case, means the checkbox a person must click to opt in to an email subscription isn’t pre-checked when they see it on your website. And when you buy your email lists, the people on it haven’t been given this option — making you non-compliant with GDPR before you send your first email.Want some non-legal reasons to avoid the purchased email list? We’ve got those as well, below.2. Reputable email marketing services don’t let you send emails to lists you’ve bought.If you’re using email marketing software now or plan to in the future, you’ll find that reputable companies will insist that you use opt-in email lists. You might be saying, “I’ll just use a non-reputable email marketing vendor.”Alas, ESPs on shared IP addresses that don’t require customers to use opt-in email lists typically suffer poor deliverability. Why? One customer’s ill-gotten email address list can poison the deliverability of the other customers on that shared IP address. You’re going to want to hitch your wagon to the light side of the email marketing force if you want your emails to actually get into inboxes.3. Good email address lists aren’t for sale.Unless your company is in the middle of a merger or acquisition, you’re not going to come across a high-quality email list you can purchase. If it’s for sale, it means the email addresses on it have already been deemed non-responsive or unqualified for marketing outreach.While bought email addresses might’ve at once time had value, they’ve likely been spammed to the ends of the earth — otherwise they’d still be in the desiring hands of the company selling them. Think about it, would you sell or share the email addresses of those who have voluntarily opted in to receive email from you?4. People on a purchased or rented list don’t actually know you.I referenced this earlier, but it’s worth going into some more detail on this subject. Rented and purchased lists are sometimes scraped from other websites, which, I think we can all agree, is a dirty way to acquire email marketing contacts.But let’s say the email addresses you’re looking to purchase were not taken from another site but rather earned legitimately. Email list purchase and rental companies might tout that those lists are “opt-in.” Sounds great, right?Not really. Email addresses that belong to an “opt in” list have opted to receive emails from, say, the list-purchasing company — not your company. Even if the opt-in process includes language like, “Opt in to receive information from us, or offers from other companies we think you might enjoy,” the fact is the recipient doesn’t recall having a prior relationship with you, specifically. This makes it highly likely for the recipients to mark you as “spam” when you arrive in their inboxes. Hey, if they don’t recognize you or remember opting in to communications from you … can you blame them?This takes us to our next point.5. You’ll harm your email deliverability and IP reputation.Did you know there are organizations dedicated to combating email spam? Thank goodness, right? They set up a little thing called a honeypot, which is a planted email address that, when harvested and emailed, identifies the sender as a spammer. Similarly, things called spam traps can be created to identify spammy activity; they’re set up when an email address yields a hard bounce because it’s old or no longer valid, but still receives consistent traffic. Fishy, eh?As a result, the email address turns into a spam trap that stops returning the hard bounce notice, and instead accepts the message and reports the sender as a spammer.If you purchase a list, you have no way of confirming how often those email addresses have been emailed, whether the email addresses on that list have been scrubbed for hard bounces to prevent identifying you as a spammer, or from where those email addresses originated.Are you really willing to risk not only your email deliverability, but also the reputation of your IP address and your company? Even if you find the light after purchasing or renting email lists and decide to only email those who have opted in with your company, it’ll take you months (or maybe years) to get your Sender Score up and rebuild the reputation of your IP.6. You can come across as annoying.How do you like it when you get an email in your inbox from a company you’ve never heard of? I bet that’s not the kind of company you want to buy from or work for.If someone didn’t ask to hear from you yet, it doesn’t mean they won’t want to hear from you later. It’s your job to prove to them — through helpful content and valuable offers — that they should stay up to date with your company via email. If you force your email content on anyone too early, even if you know in your bones they’re a great fit for your products or services, you risk preemptively losing their trust and their future business.7. Your email service provider can penalize you.Buying email lists doesn’t just damage your deliverability and brand reputation — it can also put your email account at risk. Email clients like Gmail, Yahoo!, and Outlook don’t want to be associated with accounts that recipients repeatedly flag as spam. Email service providers like AWeber go as far as immediately closing your account if it suspects you’re sending unwanted content.How to Grow an Opt-In Email List for FreeNow that you’ve learned about a few ways to acquire email lists, let’s explore how you can acquire them through the third method stated earlier in this article — the opt-in method.Generating your own list of email contacts who have opted in to receive content from you doesn’t just comply with legal regulation and protect your brand reputation. It also presents you with opportunities to grow this list through genuine relationships with new customers. We’ve already written a post of clever ways to go about doing this, which you can check out here. But below are the basic best practices that have a very big bang for their buck when it comes to consistently growing an email list.1. Create gated assets so there’s a reason for people to give you their email address.Webinars, ebooks, templates, etc. — these are all good long-form, premium content assets that people may find valuable enough to give over their email address. The more gated assets you have to put behind landing pages, the better — a wider variety of content will make it easier for you to attract a wider swath of people.2. Create useful tools.If ebooks aren’t your jam, create tools instead. I don’t recommend a one-or-the-other approach, necessarily, but if you have more development talent than writing talent, this may be a more attractive option for you. These tools can be valuable enough to some of your website visitors that they’ll trade you their email address for a free demo of the product you built. Then, for your first email, ask them what they thought of the tool. It’s the perfect icebreaker.For example, we created Marketing Grader (formerly Website Grader, HubSpot’s first tool) — which is free to use, but prompts you to input an email address. We also took a similar approach to a more recent tool, the Blog Topic Generator.3. Promote those gated assets on your marketing channels.Now that you have some gated assets that can capture email addresses, spend a considerable amount of time making sure the world knows about them. You have plenty of channels at your disposal — social media, PPC, and email are common ones to turn to. But none will provide lasting returns quite like your blog. Consider this scenario:You promote your new gated assets by blogging about subject matters related to the content assets you’ve created, and then put CTAs that lead to the asset’s landing page on every one of those blog posts.Now let’s say, hypothetically, your blog posts get about 100 views per month, and your visitor-to-lead conversion rate on the blog is about 2%. That means you’d get two leads from a single blog post each month.Then, let’s say you write 30 blog posts a month. That means you’d get 60 leads in a month — 2 from each blog post. Now keep doing that for a year. The work you did to blog that first month will continue to drive leads throughout the year. That means you’re actually getting 4,680 opt-in contacts a month by the end of a 12-month period because of the compounding effects of blogging — not just 720 opt-in contacts (60 leads*12 months).4. Run creative email marketing campaigns.Most people don’t think of email as a lead- or contact-generating channel. But because people forward helpful emails to colleagues or friends, it can actually expand your database if you simply make forwarding or sharing email content easy for recipients. Include calls-to-action in your emails that make sharing an obvious choice for recipients, particularly with your most useful assets.If you already have a pretty large database, you also likely have some contacts that have gone quite stale. If so, I recommend running a re-engagement campaign that can help you both scrub your list and prevent the kind of spam and IP issues I addressed earlier, as well as reawaken old contacts that might have forgotten about you, but would actually be great fits for sales.5. Include sharing buttons in your emails.Consider adding share buttons to your email so your email recipients can forward the emails they liked most to friends and colleagues they think would like it too.Have a few different buttons on your email template: separate social media buttons that produce pre-written social posts linking to a webpage version of your email, and an “Email to a Friend” button that transfers the email into a compose window so your contacts can instantly forward the message. Just make sure your email has an opt-in button so each new viewer can subscribe to more emails from you if they like what they see.Need help structuring an email send like that? Check out this blog post. You need people who you can email, and you need them quickly. Oh, and if you could get them pretty cheap, that’d be great, too.That’s the mindset many marketers find themselves in when they’re on the phone with a list-purchasing company: We need new people to email to support our sales team. Acting on that moment of desperation, however, can cause them more harm than good.Click here to download our free beginner’s guide to email marketing.Yes, thousands of contacts are a credit card swipe away, but your email marketing program — a critical part of a well-rounded inbound marketing strategy — can seriously suffer. Curious why buying email lists is a legitimate email marketer’s kiss of death? Read on.Plus, we’ll give you a list of squeaky-clean and effective ways to build your email marketing list without simply buying one.Methods of Acquiring an Email ListBefore we get into the pitfalls of buying email addresses, let’s review three ways marketers are currently able to acquire their email lists:1. Buy an email list.You work with a list provider to find and purchase a list of names and email addresses based on demographic and/or psychographic information. For example, you might purchase a list of 50,000 names and email addresses of people who live in Minnesota and don’t have children. There are several sustainable ways to use email marketing to grow your business. This isn’t one of them.2. Rent an email list.Also working with a list provider, you identify a segment of people to email — but you never actually own the list. As such, you can’t see the email addresses of the people you’re emailing, so you must work with the provider to send out your email.3. Own an opt-in email list.Someone voluntarily gives you their email address either online or in person so you can send them emails. They may pick certain types of email content they wish to receive, like specifically requesting email alerts when new blog posts are published. Opt-in email addresses are the result of earning the interest and trust of your contacts because they think you have something valuable to say.When it comes to rented or purchased lists, you may come across vendors or marketers who say, “This email list is totally opt-in!” This means the people on the list opted in to an email communication from someone at some point in time — the list provider, for example — by filling out a form or checking a box to receive more content from that provider.What “opt-in” lists don’t mean, however, is that email recipients opted in to receive email communications from your business. This is a critical distinction, and the next section of this post will go into more detail on why this type of “opt-in email list” (should be read with air quotes) is not a good idea for your email marketing program.Why You Shouldn’t Buy Email ListsYou’ll violate the rules of consent under GDPR.Reputable email marketing services don’t let you send emails to lists you’ve bought.Good email address lists aren’t for sale.People on a purchased or rented list don’t actually know you.You’ll harm your email deliverability and IP reputation.You can come across as annoying.Your email service provider can penalize you. Email Marketingcenter_img Topics: Don’t forget to share this post!last_img read more

Aiming High

first_imgShe is just 24. And despite her already stunning achievements, Pusarla Venkata Sindhu’s best is likely yet to come.Though she had reached the finals of the Badminton World Federation’s (BWF) World Championships twice before-in 2017 and 2018-she lost on both those occasions. This time around, on August 25, 2019, it,She is just 24. And despite her already stunning achievements, Pusarla Venkata Sindhu’s best is likely yet to come.Though she had reached the finals of the Badminton World Federation’s (BWF) World Championships twice before-in 2017 and 2018-she lost on both those occasions. This time around, on August 25, 2019, it took her all of 37 minutes to become the first Indian world champion in the sport. On the day, noting she was the third female player to ever reach the BWF championship final three times in a row, the knowledgeable crowd at St Jakobshalle arena in Basel, Switzerland, egged her on, believing she richly deserved to be the winner. And that her victory came outplaying Japan’s Nozomi Okuhara-ranked No. 4 in the world, to whom Sindhu lost the 2017 final at Glasgow, in Scotland-must have made the victory that much sweeter.”When the match got over, I said [to myself], ‘Okay, it’s is over’,” says Sindhu. “I was calm, and I did not shout. It was a special moment for me-I had done it! After the last point, I had tears in my eyes. Finally, after four attempts [at becoming world champion, counting the Rio Olympics], I had done it!” Sindhu recalls the immense satisfaction she felt that day, her crowning moment of glory, when she stood tall on the court, looking skywards, with both hands raised. For Sindhu, this is a fresh start. She has her sights set higher still-on the glittering gold at the Tokyo Olympics next year.With this win, Sindhu’s fifth medal at the World Championships (having won a bronze each in 2013 and 2014 and a silver each in 2017 and 2018), she is already one of the best women’s singles players in the history of the showpiece event. Sindhu is now tied for the position of highest medal winner in women’s singles, ranked alongside two-time Olympic gold medal winner (2004 and 2008) Zhang Ning of China, who had an identical tally of medals between 2001 and 2007 in the World Championships.advertisementWhat sets Sindhu apart from other players-beyond her tremendous craft and athleticism, which are imperatives in modern badminton-is her magnificent mindset. Only two other Indians have shown a similar capacity for excellence, rising to the very top in their individual sports-one being the suzerain of the 64 squares, Viswanathan Anand, and the other being sharpshooter Abhinav Bindra. Others who have become individual world champions have not been able to display such levels of determination and dedication-or sustain it like her for almost two decades-with planning and preparation coupled with hard work. Qualities like these are essential to both achieve the apex position in world rankings and to stay a while in that rarefied atmosphere.Sindhu broke onto the international scene in 2013, at the world championship that year. What went into getting there and what followed thereafter was the struggle to maintain the rigorous routine that separates world-class champions from the also-rans. As the younger daughter of two national-level volleyball players-P.V. Ramana and Vijaya-Sindhu began her quest for sporting excellence early. Along the way, the amazing exploits of the former all-England champion Pullela Gopichand-under whose tutelage Sindhu has evolved and grown-no doubt inspired her, as also perhaps the achievements of Saina Nehwal.Gopichand spotted Sindhu’s promise early. As he said in 2010, when asked who among the trainees at his then-fledgling academy were likely to become future champions, “a lithe and lanky person is sure to go places in badminton”. At that time, he singled Sindhu out for her commitment and focus. “Spend some time talking to her to discover it for yourself,” he said to me, “but do not shoot questions [at her] in the manner journalists usually do.” Then, he called her over and left me to continue the conversation with her.”My life goal is an Olympic gold,” said Sindhu to me that day, then only a 15-year-old. She also added: “Winning at the highest level depends, apart from skill, on the ability to turn out the best performance, to outwit an opponent on a particular day.” Since then, Sindhu has evolved in confidence and consistency, becoming a powerful player under Gopichand’s watchful eye. As India’s chief national coach, he deserves enormous credit for the country’s rise as a force in world badminton. Now, Sindhu has barely a year to live up to her own words by sticking to strategy, honing her net skills and developing new tactics to cement her place. “At the top, you have to be smart. It has to be a combination-your technique, your hitting and your mentality. There are so many skills she has to work on,” says South Korea’s Kim Ji Hyun, Sindhu’s additional exclusive coach since March this year. But given her grit and determination, Sindhu may well become-if Japan’s Akane Yamaguchi, 22 years old and world No. 1, does not dominate the sport-the sensation that Indians have been waiting for. With luck, she will keep turning silver into gold.advertisementlast_img read more

Oklahoma State Players Have KD-To-The-Warriors Takes, And You Won’t Like Them

first_imgFor the last few years players from each team at Big 12 media days have done these emoji interviews which are kind of strange (you can tell Mason Rudolph would have rather been doing burpees) but also kind of fun. This year, Mason Rudolph, Jordan Sterns and James Washington answered Chad Whitener’s questions.They were asked about Taylor Swift (I’m with you, President), skydiving, sushi and Kevin Durant going to the Warriors. Their thoughts on KD made me laugh. A universal approval!✌️ ? ?Gundy on the other hand was more bummed out.Oklahoma State coach Mike Gundy, on Kevin Durant leaving OKC: “Just broke my heart.” https://t.co/Xkl9wVlaZH— Jake Trotter (@Jake_Trotter) July 18, 2016Also, you will want to stick around for the Justin Bieber-Mason Rudolph question. It’s pretty great.. @CowboyFB‘s thoughts on…KD going to the Warriors ✌️?Mashed Potatoes???Watch more in #Big12FB #EmojiAnswers https://t.co/Kv1fdm6vrB— Big 12 Conference (@Big12Conference) July 18, 2016 While you’re here, we’d like you to consider subscribing to Pistols Firing and becoming a PFB+ member. It’s a big ask from us to you, but it also comes with a load of benefits like ad-free browsing (ads stink!), access to our premium room in The Chamber and monthly giveaways.The other thing it does is help stabilize our business into the future. As it turns out, sending folks on the road to cover games and provide 24/7 Pokes coverage like the excellent article you just read costs money. Because of our subscribers, we’ve been able to improve our work and provide the best OSU news and community anywhere online. Help us keep that up.last_img read more