Former Cricket Stars Sizzle at St. Moritz Ice Cricket in Switzerland

first_imgPopular veteran players of the international cricket arena, including Indian stars, exhibited their skills on a frozen lake in Switzerland during the St. Moritz Ice Cricket Tournament on Feb. 8 and 9.The match featured former cricketers from various countries, such as India, Pakistan, England, Australia, South Africa, New Zealand and Sri Lanka. The event was attended by avid cricket fans who gathered to watch the game and root for their favorite team and players.Shahid Afridi-led Royals XI won the two-match series 2-0, after defeating the Virender Sehwag-led Diamonds by six wickets, and eight wickets, respectively.The tournament comprised two teams — Royals and Badrutt’s Palace Diamonds. The Royals team consisted of legendary players from England, Pakistan, South Africa and New Zealand, while Badrutt’s Palace Diamonds comprised iconic players from India, Sri Lanka, Australia and West Indies.Former cricketers like Shahid Afridi, Shoaib Akhtar and Abdul Razzaq from Pakistan, Jacques Kallis and Graeme Smith from South Africa, Nathan McCullum, Grant Elliott from New Zealand, Owais Shah from England, among others, were a part of the Royals Team.The Badrutt’s Palace Diamonds team, on the other hand, featured former Indian cricketers like Zaheer khan, Ajit Agarkar, Joginder Sharma, Virender Sehwag, and Mohammad Kaif. Sehwag enthralled the audience with a blazing half century on the ice surface and posted updates about his latest achievement on the social media.Hathiyar chhode hain ,chalana nahi bhoole hain 🙂 Great fun on the ice.— Virender Sehwag (@virendersehwag) February 8, 2018“When the magic of winter touches St. Moritz, it gets transformed into something magical. The lake freezes up and becomes a playground for winter sporting events, from Horse racing to Horse Polo and finally Ice Cricket,” said a statement from St. Moritz Ice Cricket.Ahead of the event, it added that for the first time in cricket history, renowned international cricketers would compete on snow and bring a new form of entertainment to the world of cricket. “The cricket pitch which consists of an artificial turf carpet laid out on the perfectly groomed snow field which will make way for two T20 matches to take place,” the statement said.It was a two-day and two-night event, where the teams played two Twenty-Twenty matches.Great gesture from @SAfridiOfficial Indian fan was cautious of unrolling her flag in front of him, he told her to hold it straight and click the photo. And of course he was happiest with his own flag and fellow countrymen!@IceCricketCH #IceCricket #StMoritz @TEAM_AFRIDI— Muhammad Abdullah (@SaidByAbdullah) February 10, 2018The “Cricket on Ice” event was actually started by the British and has been played for over 25 years on the St. Moritz frozen lake. “The lake freezes into an extremely thick layer of ice which then is covered by the soft falling snow, enabling the lake to withstand more than 200 tons of weight, which makes it the perfect area to construct a pavilion village and grandstands to watch and support the festivities,” the statement said.St. Moritz, a popular tourist hub, has not only hosted two Winter Olympic Games, but has also become famous for sport events on the St. Moritz frozen lake.Former Indian cricketer Joginder Sharma also tweeted about the tournament. “There is only one legend. That’s Him. Enjoying Ice Cricket with Legend in st moritz Switzerland,” he said on Twitter.There is only one legend. That’s Him. Enjoying Ice Cricket with Legend in st moritz Switzerland 🏏🙏👍— Joginder Sharma (@jogisharma83) February 9, 2018Pakistani player Shahid Afridi also took to the social media to post updates about the tournament.“Admiring the beautiful scenes in St. Moritz ahead of the Ice Cricket games with @IceCricketCH. Looking forward to an interesting and exciting tournament #Switzerland,” Afridi tweeted.Admiring the beautiful scenes in St. Moritz ahead of the Ice Cricket games with @IceCricketCH. Looking forward to an interesting and exciting tournament #Switzerland— Shahid Afridi (@SAfridiOfficial) February 7, 2018TeamsShahid Afridi’s Royals XI: Shahid Afridi (Pakistan), Shoaib Akhtar (Pakistan), Abdul Razzaq (Pakistan), Jacques Kallis (South Africa), Graeme Smith (South Africa), Daniel Vettori (New Zealand), Nathan McCullum (New Zealand), Grant Elliott (New Zealand), Monty Panesar (England), Owais Shah (England), Matt Prior (England), Aidan Andrews (Switzerland)Virender Sehwag’s Diamonds XI: Virender Sehwag (India), Zaheer Khan (India), Mohammad Kaif (India), Ajit Agarkar (India), Mahela Jayawardene (Sri Lanka), Lasith Malinga (Sri Lanka), Tillakaratne Dilshan (Sri Lanka), Michael Hussey (Australia), Andrew Symonds (Australia), Mithun Manhas (India), Ramesh Powar (India), Rohan Jain (Switzerland) Related ItemsCricketSwitzerlandlast_img read more

U.S.-based NRI Brothers Die Trying to Save Aunt in Mumbai Pub Fire

first_imgTwo United States-based Indian brothers died in a fire at Kamala Mills in Mumbai, in which 12 others were killed on Dec. 29. A fire raged at a rooftop pub called One Above, where Dhairya Lalani, 26, and Vishwa Lalani, 23, died after they went back in to save their aunt.The bodies of the Lalani brothers and their aunt Pramila Kenia were found with several others inside the washroom of the pub. The three were not burnt and died of suffocation with the others, according to the police. As many as 21 people were injured.“The cooling operations are underway. Some of the injured people are in critical condition,” an official said, PTI reported.The brothers had come to India on a holiday, and reached Mumbai two weeks ago. Their aunt had organized a party for the two at One Above with several of their friends also present at the venue.“They died helping others,” Viral Chedda, a cousin of the brothers, said, according to Scroll.“They had a table booked near the entrance of the pub,” a friend of the family told the Indian Express. “So when the fire broke out, those near the table immediately stepped out the restaurant. But after coming out, the two brothers realized that their aunt Pramila wasn’t with them.”Kenia’s sister Bharti Doshi said, “They were the only children in the whole family. Three mothers lost their children today.”Dhairya had been living in the United States for the last five years and recently quit his job. His date of return wasn’t fixed.#KamalaMillsFire: At least 14 people killed and 12 injured after a major fire in a building in #KamalaMills Compound in Lower Parel. Most of the casualties were women who were attending a birthday party at one of the restaurants in the compound Full Story:— News18 (@CNNnews18) December 29, 2017The fire was reported around 12.30 a.m. at the rooftop restaurant at the Kamla Trade House. The fire then spread to another restaurant, Mojo Bistro, nearby. There are 36 restaurants, shopping areas and offices near the location and the fire has sparked fear and outrage among the citizens.14 lives lost just coz a pub decided to go overboard with “entertainment”? Horrible. Will @MumbaiPolice ask their concerned beat as to why was such a show allowed there? #KamalaMills— Raj Shekhar Jha (@rajshekharTOI) December 29, 2017Many women in their early 20s and 30s, who were at the location celebrating a birthday dinner, died in the fire as well..@ZoomTV office affected. Firemen in process to control the fire. #KamalaMills— Mirror Now (@MirrorNow) December 28, 2017Hratesh Sanghvi, Jigar Sanghvi and Abhijeet Manka of C Grade Hospitality, which manages the pub, were booked along with others under various charges including culpable homicide not amounting to murder.Disturbing to know about the loss of lives in unfortunate #KamalaMills fire incident in Mumbai. My thoughts are with families who lost their loved ones and prayers for the speedy recovery of the injured. Directed the BMC Commissioner to conduct an in-depth inquiry: @Dev_Fadnavis— NDTV (@ndtv) December 29, 2017 Related ItemsIndian AmericanMumbailast_img read more

Australia to Increase Waiting Period for Migrants to Access Welfare Payments

first_imgIn a bid to save an extra A$200 million over five years, the Malcolm Turnbull government gave another blow to the newly arrived migrants in Australia by announcing extension of the waiting period for access to welfare benefits. In its budget announcement on May 8, the government said that the waiting period for migrants to avail state benefits, such as paid parental leave, carers allowance and the family tax benefit, will go up from the current two years to four years, from July 1, 2018, SBS News reported.The measure, which is yet to pass the parliament, is applicable for those arriving in Australia on skilled and family visas. It won’t apply to those arriving on humanitarian visas, which are meant for vulnerable groups such as refugees, people coming into sudden financial hardship, and victims of domestic violence.Calling it a move that would “encourage self-sufficiency for newly arrived migrants,” a spokesperson for the Department of Social Services told SBS News that it is designed to ensure that migrants who come to Australia for “economic reasons” know that they should be “well-placed to support themselves” when they arrive in the country.This extension of waiting period to three years was announced back in December in a budget review. Another year has been added now in a move that is being called a “worrying step” by migrant groups.“The relatively small amount of budgetary savings are going to impact quite severely on some of our most disadvantaged people, vulnerable families, and young children,” Mary Patetsos, chairperson of Federation of Ethnic Communities Councils of Australia, said in December.The Migration Council Australia had also said then that the measure will reduce the representation of migrants in the Australian workforce, ABC reported. “Support in those first few years is really important in setting the pathway for lifelong contribution. Female participation in the workforce is critically important in those first years and paid parental leave is part of that process… the migration program is generally a young cohort and there are a lot of young children who will be affected by these changes,” CEO Cara Wilshire was quoted as saying by the ABC in December.The measure would affect 110,000 children between July this year (when it is to take effect) and 2021, as per Senate estimates, the Guardian had earlier reported. It would also affect 50,000 families eligible for family tax benefit part A, and 30,000 individuals waiting for other payments, the report added.Speaking about Scott Morrison’s budget announcement on May 8, Rajinder Kaur Bhullar, who moved to Australia with her husband three years ago, told SBS Punjabi: “Family tax benefit and rent assistance were a huge help during the days when I and my husband didn’t have regular jobs and our income was not stable. I can imagine the troubles we would have been in the absence of this help from the government.”As per the budget, newly-arrived refugees will have to wait six months for the government’s job-active program, which is up from the current three month period. According to the government, the six month wait period for refugees for accessing job-active program would help them “focus” on other services Australia provides on arrival,  such as English lessons, SBS Punjabi reported. Refugees with good English can access some light support after six weeks, the report said. Related ItemsAustralialast_img read more

Indian-Origin Doctor Charged With Medical Misconduct for Botched Delivery Can Return to Work

first_imgIndian-origin doctor Dr Vaishnavy Laxman, who was found guilty of medical misconduct for accidental decapitation of an unborn baby in the mother’s womb, can return to work following a tribunal decision in the United Kingdom. The tribunal on June 5 cleared her of the medical misconduct charges and said that her fitness to practise was not impaired, Metro News reported.The Medical Practitioners Tribunal Service panel told the tribunal that Laxman, 43, should have conducted an emergency cesarean on her 30-year-old patient when the doctors knew that the premature infant was in breech position.However, the 25-week pregnant mother was told to push as the doctor attempted to pull the baby out in a natural delivery at Ninewells Hospital in Dundee in March 2014. The infant’s neck got stuck in the cervix, which was dilated only about 4 cm, which led to the decapitation. Two other doctors had to perform the C-section to remove the head from the womb. The head was then reattached so that the mother could hold him. The panel said in its report that appropriate course of action was cesarean, as the baby was in breech position with prolapsed cord, low heart rate with the mother’s cervix dilated only 4 cm.As per the panel, the child was already dead before the decapitation happened in the botched 15-minute delivery.Dr Laxman maintained that the baby would have died had the C-section been carried out. The tribunal, while observing that the decision to go with the natural birth fell below the standards that are ordinarily expected, said in its written decision: “The failing which the tribunal has found proved was not sustained, persistent or repeated, but rather a single error of judgement made in very difficult circumstances. The tribunal was satisfied that throughout the attempted delivery of baby B, Dr  Laxman believed that she was acting in both patient A’s and baby B’s best interests, and that she genuinely believed that proceeding with a vaginal delivery was the optimum course to take in the circumstances which existed at the time.”Saying that Dr Laxman has “expressed genuine and appropriate remorse” and “accepted responsibility as consultant in charge,” it added that “at no point has Dr Vilvanathan Laxman sought to blame others for what happened or to minimize her actions.”The tribunal then ruled that Dr Laxman will not receive a formal warning over the case, and an interim order on her medical registration has now been rolled back. The report said: “In all the circumstances, the tribunal has concluded that Dr Laxman’s conduct did not fall so far short of the standards of conduct reasonably to be expected of a doctor as to amount to serious misconduct. In respect of patient safety, the tribunal was satisfied that Dr Laxman does not currently present a risk to patients. Dr Laxman’s wrong decision related to an isolated, single incident in an otherwise unblemished career.”It added: “‘Nothing in this determination should detract from the fact that on March 16 2014 Dr Vilvanathan Laxman made a significant error of judgement which had serious consequences and a profound impact upon patient A and for which Dr Vilvanathan Laxman bears a heavy responsibility.” Related ItemsDundeescotlandlast_img read more

Rihanna’s topless pictures leaked

first_imgR&B star Rihanna is at the centre of another scandal after topless pictures of her, clicked during a sexting session, were leaked online.The photographs were clicked a year ago, while she was sporting a blonde quiff and were clicked by the Rude Boy hitmaker in her bathroom, reported Radar Online.The website reported that the photos were clicked while the 22-year-old was seeing a yet unnamed sports star.The identity of the man who received the photos is unclear, but this was supposedly before her year-long relationship with Matt Kemp.The singer was recently at the centre of another controversy when she used cuss words on her Twitter page.Her foul mouthed comments to rapper Katt who compared her to the cartoon character, Clifford the Red Dog, had earned the ire of fellow Twitter users.last_img read more

Boxing: Eddie Hearn makes offer to Mikey Garcia for DAZN

first_imgAdvertisementEddie Hearn says he’s made a great offer to sign Mikey Garcia to his Matchroom Boxing USA stable of fighters, and he says he’ll accept the offer if he’s wise. Garcia, 30, is still a promotional free agent since leaving Top Rank years ago. Since he parted ways with his former promotional company, Garcia has been working with Al Haymon.Ever since returning from his long layoff, he has been a promotional free agent and has offers from numerous entities. Those in pursuit have been Matchroom Boxing’s Eddie Hearn, UFC president Dana White, and even baseball legend Derek Jeter.“I’ve made him another offer since his fight,” Hearn said to ”A great offer. He’s a very smart guy. If he’s smart enough, he’ll take our offer. But, we’ll see. He’s definitely a fighter we want on DAZN. We want all the great pound-for-pound fighters on DAZN and he’s one of them.”Eddie Hearn has been signing a lot of fighters for DAZN and he plans on bringing premium sport PPV to a cheap subscription based model.Advertisementlast_img read more

Patralekhaa reveals the one quality she despises in a man

first_imgFrom playing a simple, farmer’s wife from rural Rajasthan in her debut film Citylights against actor Rajkumar Rao, in 2014, to acting in Vikram Bhatts’s urban thriller Love Games to be released in April, actor Patralekhaa has come a long way. The Shillong-born, 26-year-old beauty who worked in TV commercials,From playing a simple, farmer’s wife from rural Rajasthan in her debut film Citylights against actor Rajkumar Rao, in 2014, to acting in Vikram Bhatts’s urban thriller Love Games to be released in April, actor Patralekhaa has come a long way. The Shillong-born, 26-year-old beauty who worked in TV commercials before entering Bollywood, is evidently both experimental and versatile as seen in her brief, but impressive career graph. Daughter of a chartered accountant father, she realised during her boarding days at Bishop Cotton Girl’s School, Bangalore, that she was not cut out for academics.”I always knew that I wanted to be an actor,” she says. It was during her time at boarding school that she got exposed to multiple cultural activities ranging from stage and drama, to singing, dancing and sports. During her college days at HR College, Mumbai, she got the chance to do her first commercial advertisement, and soon many more followed. In order to overcome her fears and anxieties related to acting, and hone her skills, she also did a three-month workshop with Barry John Acting Studio, and since then, she hasn’t looked back.FONDEST MEMORYEverything is a beautiful memory onlyWILDEST DREAMBeing nominated for the OscarsFIRST JOBDoing a commercial television advertisement for Reliance during my college days, for which I got paid Rs 5,000INSPIRATIONVidya Balan. I really feel Vidya ma’am has brought a change through her impactful roles in The Dirty Picture and Kahaani. It shows how a girl can carry a film on her shoulders.advertisementFAVOURITE ACTORRajkumar Rao. From Hollywood, Leonardo DiCaprio.QUALITIES YOU MOST DESPISE IN A MANMCP (male chauvinist pig), who thinks women are less than menBEST WAY TO DE-STRESSWatching films, lots of them, of every kind in the worldBIGGEST STRENGTH AND WEAKNESSMy family is both my strength as well as weakness; as your strength is your weakness too. My family is like the bone marrow of my life and has always been a great support.PROUDEST MEMORYThe release of my first film, CitylightsLAST BOOK YOU READRevolution by British comedian and actor Russell Brandlast_img read more

Stone pelters in Kashmir target civilians;woman dead,2 injured

first_imgSrinagar, Sep 27 (PTI) A woman was today left dead and two persons were injured as stone pelters targeted vehicles which ventured out defying the diktat of separatists.Two sisters, Fozia (20) and Nadia (18), were hit by an SUV (sports utility vehicle) that was reversing after it came under stone pelting near Rogan Gali at Parimpora area here, a police spokesperson said.”The two were critically injured in the incident. Both were shifted to hospital where the elder sister succumbed to injuries,” he said.The stone pelters apparently targeted the SUV as they thought it was an official vehicle.The spokesperson said a case has been registered and investigation initiated into the incident.Meanwhile, one person was injured when stone pelters attacked him as he was riding a scooty near Aalie Masjid in Safa Kadal area.”Furqan Hamid suffered an injury in his head and has been shifted to SKIMS Soura for treatment. His condition is stable,” the spokesperson added.Kashmir has been hit by unrest since the killing of Hizbul militant Burhan Wani, with separatists calling for bandh and asking people to stay indoors except for few hours of relaxation in the evening. PTI MIJ BSA RT BSAlast_img read more

6 iPhone Apps for the Modern Marketer

first_img Topics:  PR: wait… I: wait… L: wait… LD: wait… I: wait…wait… C: wait… SD: wait… As mobile technology gets more sophisiticated, businesses operate increasingly in real time. As a result, marketing on-the-go becomes more commonplace. Here are 6 iPhone apps that every modern marketer should check out.1. FacebookFacebook users are likely to find its iPhone app counterpart familiar. The mobile app includes many of the same features under a similar interface.One critique of this app is it that where it makes a compromise, it does so at the expense of the businesses aspects of Facebook. Examples are editing pages and groups, as well as managing Facebook ads. Nevetheless, this app can be useful for managing the communications aspects of Facebook.Price: Free Get the Facebook iPhone app2. TwitterrificTwitterrific is a popular Twitter iPhone app. It is similar to the original interface, so if you never left that boat, you will be able to adjust easily. Its easy photo uploading interface might even be an improvement from web applications, due to the iPhone’s handy built-in camera.For those used to desktop Twitter applications like TweetDeck and HootSuite, Twitterrific is admittedly less sophisiticated. Features it lacks are viewing multiple columns, scheduling tweets, and autocomplete on Twitter usernames. Since Twitter has such a real-time nature, it is worth overlooking these minor shortcomings and getting a mobile Twitter app.Price: Free Get Twitterrific3. GraderGrader is the new iPhone app from HubSpot. The website it is based on is a ‘suite of tools that helps you measure and analyze your marketing efforts’. The iPhone app grades and provides data about the online influence of your website or twitter account.Price: Free Get Grader4. Analytics ProAnalytics Pro is the online version of Google Analytics. True to the original, the app offers detailed information on your website’s visitors, referral sources, top content, and more. The app even supports multiple Google Analytics accounts. All these rich features are nicely packed into a mobile interface.Any good marketer doesn’t just ‘do’ marketing, but also measures the results of their marketing efforts. Analytics Pro will help get this job done, anytime and anywhere.Price: $6.99 Get Analytics Pro5. LinkedInThe LinkedIn iPhone app helps you manage your online professional network on-the-go. This can be quite useful if you post updates to LinkedIn, or actively use LinkedIn features such as Groups or Answers.Price: Free Get LinkedIn for iPhone6. is a popular domain registrar. It helps you buy and manage your online domains. The iPhone app provides a neat interface for you to do these things whenever the inspiration or need strikes.Price: Free Get MobileAre there other iPhone applications you rely on for marketing? Share them in the comments.Photo Credit: Jorge Quinteros Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlackcenter_img Mobile Apps Originally published Jul 8, 2010 11:30:00 AM, updated July 03 2013last_img read more

30 Brilliant Social Media Marketing Tips From 2011

first_imgWith so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. These are tips that, if you haven’t benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock.1. Write blog content for your target audience, which is not necessarily yourself. This happens with startups a lot. They blog about being entrepreneurs, which is great – if your target audience is entrepreneurs. Blog about the things that your community wants to know about. (Source: Mark Suster)2. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team. (Source: Jeff Esposito)3. Measure social media ROI by analyzing how it performs compared to more established channels or advertising methods. It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website. (Source: The Next Web)4. Mobile check-in deals aren’t just for restaurants and bars. See how one medical practice creatively offered a special to his tech-savvy patients for checking in. It’s something any small business marketer can learn from. (Source: Mashable)5. How frequently you blog does count. Businesses that blog daily generate 5 times more traffic than those that post only weekly or daily. (Source: Social Media Examiner) Bonus tip: need ideas for all that content? Here’s 100 of them to get you started.6. Hashtag-stuffing tweets doesn’t work. A study from Argyle Social shows that (in their sample) tweets with hashtags got 5% fewer click-throughs than those without hashtags. (Source: Social Media B2B)7. If you follow more people than are following you, you could harm your Twitter account’s SEO potential. Search engines “trust” those with more Twitter influence, and following many more people than follow you isn’t always an indicator of that. (Source: Marketing Profs)8. Building an online community? Show your power users that you appreciate their contributions. Do this by asking them for feedback, offering prizes and giveaways, and actually saying “thank you” for their interactions, mentions, and good content. (Source: Social Media Today)9. Blog about the problems your product or service solves – not about the product or service. No one cares about you (yet.) Everyone cares about their own problems and if your product or service can help. (Source: Social Fresh)10. Think of marketing as storytelling, and think of your customers as the characters. Think about what motivates them. Measure what patterns they display. Let their actions, wants, and needs drive the story. (Source: Joey Strawn)11. Depressing tweets, vague tweets, tweets about your weight loss – and of course, our favorite, the humblebrag – these are all messages that are better kept to yourself. A little personality is fun. But for the most part, stay professional and positive. And always, always stay classy, of course. (Source: BostInnovation)12. What does your social media strategy really need? It needs to answer simple questions. Who am I speaking to? What do they want from me online? How will this strategy evolve? It’s not tools or tactics or having the perfect definition for either one. It comes down to these basic ideas that are all about tying social media to your businesses needs. (Source: Smart Blogs on Social Media)13. Publishing a blog post on your company blog? Post several tweets of that post and track the success of different times and keywords for your followers. (Source: Social Media B2B)14. Stop talking about yourself if you want more retweets. Want to get more RTs? Of course you do. They drive traffic to your blog posts, can boost SEO, and connect you with with more followers. According to Social Media Scientist Dan Zarrella’s latest research, tweets with self-reference get fewer retweets than those with other information. So be relevant, share good information, and don’t make it about yourself. (Source: Dan Zarrella)15. The medium isn’t the message. Remember that Twitter, Facebook, or whatever platform you’re using isn’t the strategy; it’s a tool to distribute your message. (Source: Entrepreneur)16. Choose to measure social media metrics that tell you how you’re doing based on why you’re doing social media in the first place. This will require you to step back and think about why you are tweeting, or why you have a Facebook Page. Is it because you want sales? Then measure conversion rates. Is it for market research? Then monitor trending topics. (Source: Clickz)17. Use geo-location Twitter searches to identify local prospects to connect with. In Twitter’s advanced search, you can refine your search by keyword and location. (Source: Jeff Bullas)18. Use social media data to find your key influencers, outline your media plan, and develop your messaging. By listening to customer conversations on social media, companies can learn a lot of information about their competitors and industries that will help them better craft their marketing programs. (Source: Mashable)19. Create a Facebook group to stay connected with those you meet at conferences months after the last panel. The new Facebook groups aren’t the old “I lost my cell phone number” most people have been invited to at some point. New groups allow you to email content, use collaborative group docs similar to Google Docs (perfect for sharing Twitter usernames or other contact information), and message the whole group at the same time. (Source: Social Fresh)20. Consider the timing of your social media posts – time of day, time of week, and time of year. If you’re posting to your Facebook Page in the mornings but your audience isn’t looking until after office hours, your updates are lost in the mix. If you work for a seasonal brand (think snowboards), how do you need to better tailor your content during the summer vs. the “on-season?” (Source: Search Engine Optimization Journal)21. You don’t need the voice of influencers – you need your brand advocates. Engaging with influencers just for the sake of having someone with 100,000 Twitter followers talk or blog about your product isn’t useful because they aren’t invested in your product. Your brand’s existing advocates are. An influencer might get you quick buzz, but your brand advocates offer longevity. (Source: Danny Brown)22. Have a common name? Use to test personal brand monikers that will work for your social media handles and domain. It’s likely that is already taken, but you can check to see what variations are available so you can create a cohesive personal brand across all social networks. (Source: The Next Web)23. Plan your editorial calendar for what ebooks can result from your blog posts.  Cranking out content for a company blog each day isn’t easy, but if you approach your content creation strategically, you can do it in a way that scales for your business. (Source: Social Media B2B)24. If you’re going to tell people to “like” your company on Facebook, have something of value waiting there for them. Give them a reason why they should “like” you. (Source: Outspoken Media)25. If your company makes a mistake on social media – think rogue tweets – step out and own up to the mistake. Don’t pull any tricks and pretend you were hacked. (Source: Smart Blogs on Social Media)26. Use social media contests as an opportunity to learn more about your customers. Ask them how they heard about your promotion to get a sense of what channels people use to learn more about your brand. (Source: Mashable)27. Here are three universal content blueprints to include in your company’s blogs: offer a new opinion, create a killer list, or teach your customers how to do something. (Source: Social Fresh)28. Leverage social search and boost your rankings for target keywords by offering content (ebooks, webinars, etc.) and having community members pay with a tweet. Use to find hashtags that matter to your audience and work them into your pay with a tweet offering to tap into prospective community members on the web. (Source: SEOmoz)29.) Include social sharing and follow buttons on your site, your blog, and in your emails. Use this how-to guide to learn how you can create them for all the major social media networks. (Source: HubSpot)30. It seems obvious, but an often disregarded quality of great community and social media managers is great social skills. Tact and discernment go a long way. (Source: SocialFresh)What social media marketing tips helped you out in 2011? Let us know in the comments!Image Credit: daniel_iversen Social Media Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Dec 9, 2011 5:30:00 PM, updated October 20 2016last_img read more

Stop Linking to Our Website or We’ll Call Our Lawyers

first_img… Said nobody, ever.At least that’s what we thought, until @AnneRuthmann (is it okay that we link to you?) tweeted a pretty bewildering story our way. In a nutshell, a lawyer who provides anti-piracy and intellectual property protection services contacted a webmaster and asked her to remove an outbound link from her website that linked to his client’s site.Confusion, amusement, and dismay are all appropriate responses. Let’s dive into the story a little more to see what the heck happened.Oh, and just to clarify the title of this post, we don’t actually want you to stop linking to us ;-)Why a Website Sent a Lawyer to Another Website … Over an Inbound LinkA lawyer at Guardlex contacted Christine at Big Pink Cookie on behalf of their client — whose name Christine graciously removed in her blog post detailing this whole ordeal — asking her to please remove a link from her site that led to their client’s site. Since he works on behalf of the Anti-Piracy Department at Guardlex, which provides services that protect intellectual property, we presume the outbound link was classified as a piracy or intellectual property “problem.”According to the letter sent by the lawyer, the link from Christine’s website resulted in “material financial loses [sic] to the company.”How on earth would an outbound link result in material financial losses to a company, you might ask? Well, we’re going to get into some possibilities in the next section, but according to the letter, it was “due to search engine penalties resulting from the links originating under your control.”According to Christine, the link in question was from a blog post she wrote in 2001. That’s eleven years ago. So in terms of inbound links, it’s a pretty darn good link to get to your website. And the link was made even more valuable due to the fact that it was to an eyeglasses website, coming from a blog post in which Christine discussed the new eyeglasses she received. In other words, it was contextually relevant.I mean, it could have been a little more relevant, like if Christine’s entire website was dedicated 100% to eyeglasses. For example, let’s say I link to a site about men’s clothing in New York. That’s a pretty good link, because it has relevant anchor text and the HubSpot domain has some authority in the SERPs — we create lots of content and our domain isn’t brand spankin’ new. It’s not the best link they could receive because our website isn’t dedicated to talking about men’s clothing in New York, but it still has some helpful qualities. The point of all of this is that links like the one going from Christine’s site typically help your SEO, not hurt it.But even though this link sounds high quality, are there ever any instances in which an inbound link is not good for a website? Could this have been one of them?When an Inbound Link Might Hurt YouSaying an inbound link isn’t good for a website is different than saying it’s bad for a website. There are inbound links that don’t provide value for a website — those that are contextually irrelevant, from domains with low authority, or contain poor anchor text, for example. We’ve written about it in full in our blog post “Deconstructing the Qualities of High Quality Links” if you’d like to learn more. But those links don’t actually hurt the website that’s being linked to. In other words, just because someone doesn’t provide great anchor text doesn’t mean your website will get dinged by Google for it.There is precedent, however, for sites being dinged due to excessive linking from a host of low quality sites. That’s the whole precedent of the Panda updates from 2011! Sites like JCPenney that received hundreds of thousands of links from link farms were dinged in the SERPs when the first Panda updates rolled out. But that’s a much different scenario than Christine’s — her site is far from a link farm, and contains high quality content that I’d certainly want some link juice from.So when else could an inbound link cause damage to your business? Well, I supposed some damage could come if your business was positioned in a negative light on someone else’s website — but wouldn’t that fall under … slander? I don’t know, I didn’t go to law school, but it sure as sugar doesn’t fall under intellectual property and piracy. And the lawyer’s letter states the material financial losses sustained by his client were due to “search engine penalties resulting from the links originating under your control.” So it wasn’t that her link caused potential customers to stop visiting the website in question … it was that the link allegedly caused penalties in the SERPs.Learning From This StoryLike Christine and her hosting company note, it’s her call whether she removes the link to their website — which she did. In fact, the hosting company responded to the lawyer with a bit of an exasperated (and hilarious) tone, saying “We’ve had this discussion with you before: there is no infringement of anything in merely linking to one site from another — case law exists on this. We absolutely will not instruct our users to remove links that violate no statute or our terms of service. Whether they choose to do it on their own is entirely up to them.”So apparently this company is making money off of the notion that inbound links can cause damage to websites. That’s a pretty big bummer, because it means there are tons of businesses out there losing their money to lawyers fighting a fight that doesn’t need to be fought. I’m not saying Guardlex is doing this maliciously — and I’m not saying they aren’t, either. I will say that they offer copyright infringement protection plans on their website, if that sways your decision either way. But this could all be a symptom of a bunch of people not realizing that inbound links aren’t a violation of intellectual property; they’re internet currency that almost always make you more successful, not to mention common courtesy when you’re citing someone else’s content.The internet has been around for a while, but it’s still new in the grand scheme of things, so we’re all still learning “the rules.” And by learning the rules, I mean making them up as we go. And slowly but surely, our legal system is also catching up to those rules we’re putting in place as we all figure out the right way to work with one another on the internet. So while this could all be a huge misunderstanding fueled by lack of knowledge of how internet linking works, we can take it as a cue that not everyone “gets” it yet. And for goodness sake, don’t throw your money out the window because a so-called expert tells you to do something; there’s a chance they’re not much more in-the-know that you are … they might just seem like it.Have you ever asked someone to stop linking to your website? If so, why?Image credit: walknboston Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 20, 2012 9:00:00 AM, updated February 01 2017 Link Buildinglast_img read more

PNG, JPEG, or GIF? How to Pick the Right File Extension [Infographic]

first_imgWhen you’re first starting to create visual content, one of the easiest things to overlook is the image file type. It’s easy to get caught up in picking the right fonts, colors, and graphics to support your final project, so when you get to that final stage to pick a file type … you just breeze on past it. But picking the wrong file type can be more disastrous than you’d think.Download 195+ visual marketing design templates to use for social media posts, infographics, and more.  Certain types could make your final design look distorted and unattractive, thereby undoing all the meticulous work you put into creating the image. Beyond the aesthetics, some file types take up more memory than others. If you put those file types on your website, you could end up unknowingly slowing down your site’s speed (and we all know that that could have an impact on your SEO).To make sure you’re avoiding those mistakes, this infographic from will walk you through the best practices of choosing the right file types for your visual content. Read up on the whole process below. 557Save Presentations Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 6, 2015 6:00:00 AM, updated July 28 2017center_img 557Save Topics:last_img read more

Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

first_imgWe’ve all been through it. You know: the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen.Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” asks the telemarketer on the other end. “This is an important message regarding your oven preferences.”This frustrating interruption is exactly why we’re here to discuss inbound lead generation. What is inbound lead generation? It’s a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over the world.Download the beginner’s guide to converting website visitors into leads for your business here.Let’s start with defining a lead, and then we’ll cover what online lead generation is, why you need lead generation, how you qualify someone as a lead, how you generate leads, and why inbound lead generation is much more effective than simply buying leads. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content. What Is a Lead? Example of a slide-in lead flow.Visitor Tracking: Hotjar has a heatmap tool — a virtual tool which creates a color-coded representation of how a user navigates your site — that helps you understand what users want, care about, and do on your site. It records visitors and tells you where they spend the most time on your site. You can use it to gather information on your lead generation forms, feedback forms and surveys, and more.Form-Scraping Tool: A form scraping tool that collects submissions on your website’s existing forms helps you automatically consolidate all your leads into your contact database, regardless of which form visitors submitted on your website. HubSpot customers can create and embed forms using HubSpot, which automatically populate into your CMS. Non-HubSpot customers can use a form creation tool like Contact Form 7, JetPack, or Google Forms, and then use HubSpot’s free collected forms feature to automatically capture form submissions and input them to a contact database.Create amazing offers for all different stages of the buying cycle.Not all of your site visitors are ready to talk to your sales team or see a demo of your product. Someone at the beginning of the buyer’s journey might be interested in an informational piece like an ebook or a guide, whereas someone who’s more familiar with your company and near the bottom of the journey might be more interested in a free trial or demo.Make sure you’re creating offers for each phase and offering CTAs for these offers throughout your site.Yes, it takes time to create valuable content that teaches and nurtures your leads down the funnel, but if you don’t offer anything for visitors who aren’t ready to buy, then they may never come back to your website. From checklists to templates to free tools, here are 23 ideas for lead generation content to get you started.If you want to take personalization a step further — which will help boost your conversion rate — try using smart CTAs. Smart CTAs detect where a person is in the buyer’s journey, whether they’re a new visitor, a lead, or a customer, and display CTAs accordingly. Personalized CTAs convert a whopping 42% more visitors than basic calls-to-action.Keep your messaging consistent and deliver on your promise.The highest-converting lead gen campaigns are the ones that deliver on what they promise and create a seamless transition from ad copy and design to the deliverable itself. Make sure that you’re presenting a consistent message throughout the process and providing value to everyone that engages with your lead capture.The aspects of your lead gen campaign should mirror everything else on your website, on your blog, and within the product that you will eventually try to sell. If not, you’ll have a difficult time getting your lead to the next lifecycle stage. Your campaign should be about more than just obtaining an email address — it should be about developing a new customer.Link your CTA to a dedicated landing page.This may seem obvious to you, but you’d be surprised how many marketers don’t create dedicated landing pages for their offers. CTAs are meant to send visitors to a landing page where they can receive a specific offer.Don’t use CTAs to drive people to your homepage, for instance. Even if your CTA is about your brand or product (and perhaps not an offer like a download), you should still be sending them to a targeted landing page that’s relevant to what they are looking for and includes an opt-in form. If you have the opportunity to use a CTA, send them to a page that will convert them into a lead.If you want to learn more about how to build and promote high-converting landing pages, then download our ebook on optimizing landing pages for conversions.Get your sales team involved.Remember when we talked about lead scoring? Well, it isn’t exactly doable without your sales team’s input. How will you know what qualifies a lead for sales without knowing if your defined SQLs are successfully sold? Your marketing and sales teams need to be aligned on the definitions and the process of moving a lead from MQL to SQL to opportunity before you even begin to capture leads.Also, be open to evolving your relationship with sales and how you guide leads along your funnel. Your definitions will likely need to be refined over time; just make sure to keep everyone involved up-to-date.Use social media strategically.While marketers typically think of social media as best for top-of-the-funnel marketing, it can still be a helpful and low-cost source for lead generation as shared in the lead gen strategies above. The key is using social media strategically for lead generation.Start by adding links directly to the landing pages of high-performing offers within your Facebook, Twitter, LinkedIn, and other social media posts. Tell visitors that you’re sending them to a landing page. That way, you’re setting expectations. Here’s an example from one of our Facebook posts:You can also do a lead generation analysis of your blog to figure out which posts generate the most leads, and then make a point of regularly linking social media posts to them.Another way to generate leads from social media is to run a contest. Contests are fun and engaging for your followers, and they can also teach you a ton about your audience. It’s a win-win. Read our step-by-step guide for growing your email list using social media contests, which covers everything from choosing a platform, to picking a winner, all the way to analyzing your results.Remain flexible and constantly iterate.Your lead generation strategy needs to be as dynamic as the people you’re targeting. Trends change, behaviors shift, opinions morph … so should your lead gen marketing. Use A/B split testing to see what CTAs perform best, which landing pages convert better, and which copy captures your target audience. Experiment with layout changes, design, UX, content, and advertising channels until you find what works.Lead Generation Trends & BenchmarksSo … you’re getting web traffic and generating leads. But how are you doing compared to other companies in your industry? How many leads should you really be generating?It’s tough to figure out if your lead generation strategy is working if you aren’t looking at industry data. That’s why we partnered with Qualtrics to survey more than 900 marketers from all different industries in North America and Europe to create a demand generation report with data on website visitors, leads, opportunities, customers, and revenue.Did you know that 74% of companies that weren’t exceeding revenue goals didn’t know their visitor, lead, MQL, or sales opportunities numbers? How about that over 70% of companies not achieving their revenue goals generate fewer than 100 leads per month, and only 5% generate more than 2,500 leads per month? These are just a few examples of what you’ll find in the report.For in-depth reports, download our Demand Generation Benchmarks Report. Below are some useful highlights.Cost per Lead, by IndustryThe media and publishing industries report the lowest cost per lead at $11 to $25. Software, information technology and services, marketing agencies, and financial services companies all report the highest average cost per lead at $51 to $100.Leads Generated per Month, by Annual RevenueUnsurprisingly, the more revenue a company has, the more leads they generate. The differences are most drastic at the highest and lowest end of the spectrum: 82% of companies with $250,000 or less in annual revenue report generating less than 100 leads per month, whereas only 8% of companies generating $1 billion in annual revenue report less than 100 leads per month.Leads per MonthWe found that 58% of companies generated 500 leads per month or fewer, and 71% generated 1,000 or fewer. However, as we saw previously, the companies having the most success are also the ones generating the most leads.Here’s how the data broke down by company size:Lead Generation SoftwareWe found that the most successful teams use a formal system to organize and store leads: 46% use Google Docs, 41% use marketing automation software, and 37% use CRM software. (Hint for HubSpot customers: Google Drive integrates with both HubSpot Marketing Hub and HubSpot CRM.)Grow Better with Lead GenerationThere you have it, folks. Now that you know more about how to generate leads for your business, we recommend you try HubSpot’s free lead generation tool. Use it to add simple conversion assets to your site (or scrape your existing forms) to help you learn more about your site visitors and what content prompts them to convert.The basics we’ve gone over in this blog post are just the beginning. Keep creating great offers, CTAs, landing pages, and forms — and promote them in multi-channel environments. Be in close touch with your sales team to make sure you’re handing off high-quality leads on a regular basis. Last but not least, never stop testing. The more you tweak and test every step of your inbound lead generation process, the more you’ll improve lead quality and increase revenue. Originally published Sep 4, 2019 6:36:00 PM, updated September 04 2019 What Is Lead Generation? What is a lead?A lead is any person who indicates interest in a company’s product or service in some way, shape, or form.Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription) … instead of getting a random cold call from someone who purchased their contact information.Let’s say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car. This process would be far less intrusive than if they’d just called you out of the blue with no knowledge of whether you even care about car maintenance, right? This is what it’s like to be a lead.And from a business perspective, the information the auto company collects about you from your survey responses helps them personalize that opening communication to address your existing problems — and not waste time calling leads who aren’t at all interested in auto services.Leads are part of the broader lifecycle that consumers follow when they transition from visitor to customer. Not all leads are created equal (nor are they qualified the same). There are different types of leads based on how they are qualified and what lifecycle stage they’re in.Marketing Qualified Lead (MQL)Marketing qualified leads are contacts who’ve engaged with your marketing team’s efforts but aren’t ready to receive a sales call. An example of an MQL is a contact who fills out a landing page form for an offer (like in our lead generation process scenario below).Sales Qualified Lead (SQL)Sales qualified leads are contacts who’ve taken actions that expressly indicate their interest in becoming a paying customer. An example of an SQL is a contact who fills out a form to ask a question about your product or service.Product Qualified Lead (PQL)Product qualified leads are contacts who’ve used your product and taken actions that indicate interest in becoming a paying customer. PQLs typically exist for companies who offer a product trial or a free or limited version of their product (like HubSpot!) with options to upgrade, which is where your sales team comes in. An example of a PQL is a customer who uses your free version but engages or asks about features that are only available upon payment.Service Qualified LeadService qualified leads are contacts or customers who’ve indicated to your service team that they’re interested in becoming a paying customer. An example of an service qualified lead is a customer who tells their customer service representative that they’d like to upgrade their product subscription; at this time, the customer service representative would up-level this customer to the appropriate sales team or representative. Lead Generation Strategies Topics: These lead generators are just a few examples of lead generation strategies you can use to attract potential customers and guide them towards your offers. (We talk about more strategies later.)Whenever someone outside the marketing world asks me what I do, I can’t simply say, “I create content for lead generation.” It’d be totally lost on them, and I’d get some really confused looks.So instead, I say, “I work on finding unique ways to attract people to my business. I want to provide them with enough goodies to get them naturally interested in my company so they eventually warm up to the brand enough to want to hear from us!”That usually resonates better, and that’s exactly what lead generation is: It’s a way of warming up potential customers to your business and getting them on the path to eventually making a purchase.Why do you need lead generation?When a stranger initiates a relationship with you by showing an organic interest in your business, the transition from stranger to customer is much more natural.Lead generation falls within the second stage of the inbound marketing methodology. It occurs after you’ve attracted an audience and are ready to convert those visitors into leads for your sales team (namely sales-qualified leads).As you can see in the diagram below, generating leads is a fundamental point in an individual’s journey to becoming a delighted customer.Lead Generation ProcessNow that we understand how lead generation fits into the inbound marketing methodology, let’s walk through the steps of the lead generation process.First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.That CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer. Note: An offer is the content or something of value that’s being “offered” on the landing page, like an ebook, a course, or a template. The offer must have enough perceived value to a visitor for them to provide their personal information in exchange for access to it.)Once on the landing page, your visitor fills out a form in exchange for the offer. (Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site.) Voila! You have a new lead. That is, as long as you’re following lead-capture form best practices.See how everything fits together?To sum it up: Visitor clicks a CTA that takes them to a landing page where they fill out a form to get an offer, at which point they become a lead.By the way, you should check out our free lead generation tool. It helps you create lead capture forms directly on your website. Plus, it’s really easy to set up.Lead Generation MarketingOnce you put all of these elements together, you can use your various promotional channels to drive traffic to your landing page to start generating leads.But what channels should you use to promote your landing page? Let’s talk about the front-end of lead generation — lead gen marketing.If you’re a visual learner, this chart shows the flow from promotional marketing channels to a generated lead.There are even more channels you can use to get visitors to become leads. Let’s go into depth on these and talk about a few others.ContentContent is a great way to guide users to a landing page. Typically, you create content to provide visitors with useful, free information. You can include CTAs anywhere in your content — inline, bottom-of-post, in the hero, or even on the side panel. The more delighted a visitor is with your content, the more likely they are to click your call-to-action and move onto your landing page.Featured ResourceHubSpot Ebook TemplatesEmailEmail is a great place to reach the people who already know your brand and product or service. It’s much easier to ask them to take an action since they’ve previously subscribed to your list. Emails tend to be a bit cluttered, so use CTAs that have compelling copy and an eye-catching design to grab your subscriber’s attention.Featured ResourceThe Beginner’s Guide to Email MarketingAds and RetargetingThe sole purpose of an ad is to get people to take an action. Otherwise, why spend the money? If you want people to convert, be sure that your landing page and offer match exactly what is promised in the ad, and that the action you want users to take is crystal clear.BlogThe great thing about using your blog posts to promote an offer is that you can tailor the entire piece to the end goal. So, if your offer is an instructional video on setting up Google Search Console, then you can write a blog post about how to select your marketing metrics … which would make your CTA highly relevant and easy to click.Featured Resource6 Free Blog Post TemplatesSocial MediaSocial media platforms make it easy to guide your followers to take action, from the swipe up option on Instagram stories to Facebook bio links to bitly URLs on Twitter. You can also promote your offerings on your social posts and include a call-to-action in your caption. Learn more about social media campaigns in this post.Product TrialsYou can break down a lot of barriers to a sale by offering trials of your product or service. Once a prospect is using your product, you can entice them with additional offers or resources to encourage them to buy. Another good practice is to include your branding in your free versions so you can capture other potential customers, too.Referral MarketingReferral, or word-of-mouth, marketing is useful for lead generation in a different way. That is, it gets your brand in front of more people, which, in turn, increases your chances of generating more leads.Whatever channel you use to generate leads, you’ll want to guide users to your landing page. As long as you’ve built a landing page that converts, the rest will handle itself.Why not just buy leads?Marketers and salespeople alike want to fill their sales funnel — and they want to fill it quickly. Enter: The temptation to buy leads.Buying leads, as opposed to organically generating them, is much easier and takes far less time and effort, despite being more expensive. But, you might be paying for advertising anyway … so, why not just buy leads?First and foremost, any leads you’ve purchased don’t actually know you. Typically, they’ve “opted in” at some other site when signing up for something, and didn’t actually opt into receiving anything from your company.The messages you send them are therefore unwanted messages, and sending unwanted messages is intrusive. (Remember that disruptive call I got when I was trying to eat my spaghetti? That’s how people feel when they receive emails and other messages from people they didn’t ask to hear from.)If the prospect has never been to your website and indicated an interest in your, products or services, then you’re interrupting them … plain and simple.If they never opted in to receive messages specifically from you, then there’s a high chance they could flag your messages as spam, which is quite dangerous for you. Not only does this train to filter out emails from you, but it also indicates to their email provider which emails to filter out.Once enough people flag your messages as spam, you go on a “blacklist,” which is then shared with other email providers. Once you get on the blacklist, it’s really, really hard to get back off of it. In addition, your email deliverability and IP reputation will likely be harmed.It’s always, always, always better to generate leads organically rather than buy them. Read this blog post to learn how to grow an opt-in email list instead of buying one.How to Qualify a LeadAs we covered in the first section, a lead is a person who has indicated interest in your company’s product or service. Now, let’s talk about the ways in which someone can actually show that interest.Essentially, a sales lead is generated through information collection. That information collection could come as the result of a job seeker showing interest in a position by completing an application, a shopper sharing contact information in exchange for a coupon, or a person filling out a form to download an educational piece of content.Gauging a Lead’s Level of InterestBelow are just a few of the many ways in which you could qualify someone as a lead. Each of these examples shows that the amount of collected information used to qualify a lead, as well as their level of interest, can vary.Let’s assess each scenario:Job Application: An individual that fills out an application form is willing to share a lot of personal information because he/she wants to be considered for a position. Filling out that application shows their true interest in the job, therefore qualifying the person as a lead for the company’s recruiting team — not marketing or sales teams.Coupon: Unlike the job application, you probably know very little about someone who has stumbled upon one of your online coupons. But if they find the coupon valuable enough, they may be willing to provide their name and email address in exchange for it. Although it’s not a lot of information, it’s enough for a business to know that someone has interest in their company.Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Therefore, to truly understand the nature of the person’s interest in your business, you’ll probably need to collect more information to determine whether the person is interested in your product or service and whether they’re a good fit.These three general examples highlight how lead generation differs from company to company, and from person to person. You’ll need to collect enough information to gauge whether someone has a true, valid interest in your product or service — how much information is enough information will vary depending on your business.Let’s look at Episerver, for example. They use web content reports for lead generation, collecting six pieces of information from prospective leads.Episerver provides a great example for what to ask for in a lead gen form:Full Name: The most fundamental information needed to personalize your communication with each lead.Email: This serves as a unique identifier and is how you will contact your lead.Company: This will give you the ability to research your lead’s industry and company and how the lead might benefit from your product or service (mainly for B2B).Role: Understanding an individual’s role will help you understand how to communicate with them. Every brand stakeholder will have a different take and perspective on your offering (mainly for B2B).Country: Location information can help you segment your contact by region and time zone, and help you qualify the lead depending on your service.State: The more detailed information you can obtain without sacrificing conversions, the better. Knowing your leads state can help you further qualify them.If you’d like to learn more intermediate-level tips on information collection and what you should ask for on your lead gen forms, read our post about it here.Lead ScoringLead scoring is a way to qualify leads quantitatively. Using this technique, leads are assigned a numerical value (or score) to determine where they fall on the scale from “interested” to “ready for a sale”. The criteria for these actions is completely up to you, but it must be uniform across your marketing and sales department so that everyone is working on the same scale.A lead’s score can be based on actions they’ve taken, information they’ve provided, their level of engagement with your brand, or other criteria that your sales team determines. For instance, you may score someone higher if they regularly engage with you on social media or if their demographic information matches your target audience.Borrowing from the examples above, you might give a lead a higher score if they used one of your coupons — an action that would signify this person is interested in your product.The higher a lead’s score, the closer they are to becoming a sales-qualified lead (SQL), which is only a step away from becoming a customer. The score and criteria is something you may need to tweak along the way until you find the formula that works, but once you do, you’ll transform your lead generation into customer generation.Lead Generation StrategiesOnline lead generation encompasses a wide range of tactics, campaigns, and strategies depending on the platform on which you wish to capture leads. We talked about lead capture best practices once you have a visitor on your site … but how can you get them there in the first place?Let’s dive into lead generation strategies for a few popular platforms.Facebook Lead GenerationFacebook has been a method for lead generation since its inception. Originally, companies could use outbound links in their posts and information in their bios to attract strangers to their websites. However, when Facebook Ads was launched in 2007, and its algorithm began to favor accounts that used paid advertising, there was a major shift in how businesses used the platform to capture leads. Facebook created Lead Ads for this purpose. Facebook also has a feature that lets you put a simple call-to-action button at the top of your Facebook Page, helping you send Facebook followers directly to your website.Get some lead generation tips for Facebook.Featured Resource50 Facebook Ad Examples We Actually ClickedTwitter Lead GenerationTwitter has Twitter Lead Gen Cards, which let you generate leads directly within a tweet without having to leave the site. A user’s name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click “Submit” to become a lead. (Hint for HubSpot users: You can connect Twitter Lead Gen Cards to your HubSpot Forms. Learn how to do that here).Learn some lead generation tips for Twitter.Featured ResourceHow to Use Twitter for Business (+ Follower Tracking Template)LinkedIn Lead GenerationLinkedIn has been increasing its stake in the advertising space since its early days. When it comes to lead generation, LinkedIn created Lead Gen Forms, which auto-populate with a users profile data when they click a CTA, making it easy to capture information.Get tips from our experience using LinkedIn ads.PPC Lead GenerationWhen we say pay-per-click (PPC), we’re referring to ads on search engine result pages (SERPs). Google gets 3.5 billion searches a day, making it prime real estate for any ad campaign, especially lead gen. The effectiveness of your PPC campaign relies heavily on a seamless user flow, as well as your budget, target keywords, and a few other factors.Learn more about how to setup successful PPC ads.B2B Lead GenerationB2B is a particular business model that requires a particular approach to lead generation. HubSpot found that SEO is the top resource for capturing business leads, followed closely by email marketing and social media. Not to mention, effectiveness varies by channel.Learn the B2B lead generation techniques for every channel.Tips for Lead Generation CampaignsIn any given lead generation campaign, there can be a lot of moving parts. It can be difficult to tell which parts of your campaign are working and which need some fine-tuning. What exactly goes into a best-in-class lead generation engine? Here are a few tips when building lead gen campaigns.Use the right lead generation tools.As you saw in our data, the most successful marketing teams use a formal system to organize and store their leads. That’s where lead generation tools and lead generation software come into play.How much do you know about the people visiting your website? Do you know their names or their email addresses? How about which pages they visited, how they’re navigating around, and what they do before and after filling out a lead conversion form?If you don’t know the answers to these questions, chances are you’re having a hard time connecting with the people who are visiting your site. These are questions you should be able to answer — and you can with the right lead generation tools.There are a few different tools and templates out there that’ll help you create different lead gen assets to use on your site:CTA Templates: 50+ free, customizable call-to-action (CTA) templates in PowerPoint that you can use to create clickable CTA buttons to use on your blog, landing pages, and elsewhere on your site.Lead Generation Software Tools: This free tool from HubSpot includes lead capture and contact insights features, which will scrape any pre-existing forms you have on your website and add those contacts to your existing contact database. It also lets you create pop-ups, hello bars, or slide-ins — called “lead flows” — that’ll help you turn website visitors into leads immediately. Lead Generation How to Qualify a Lead Don’t forget to share this post! What is lead generation? Lead Generation Processlast_img read more

FIFA panel agrees planned limits on agent fees, loan deals

first_imgA FIFA panel has agreed limits on fees that agents can take from the $7 billion annual soccer transfer market, and caps on the number of player loan deals that clubs can make.Seeking some control over the global trade in players often described as a “Wild West,” FIFA said its stakeholders committee of soccer industry experts recommended key principles on Wednesday.The panel, which includes delegates from FIFA, clubs, leagues and player unions, agreed that agents are set to earn a maximum 10% cut of transfer fees when acting for the selling club.Juventus reportedly gave almost 26% 27 million euros ($29.6 million) to agent Mino Raiola from the 105 million euros ($115 million) Manchester United agreed to pay as a then-world record fee for Paul Pogba in 2016. Raiola also was paid millions more by Pogba and United.”All agents’ commissions (are) to be paid via the FIFA Clearing House,” soccer’s world body said in a statement, citing the payment processing center it is currently creating.Player’s agents are expected to legally challenge rules which would cap their fee at 3% of a player’s income, or 6% when they are also acting for the buying club. Agents would be prohibited from representing both the buying and selling clubs in a transfer.FIFA’s ruling council is scheduled to approve the proposals in China next month, with rules to be drafted and take effect next year and in 2021.Agents also face mandatory licensing by FIFA, which aims for stricter and faster enforcement when rules are broken.A range of punishments would include fines, suspensions from work, and transfer bans.advertisementIn the spiraling loan market, FIFA aims to enforce limits for the 2021-22 season eight players moving in and eight players going out in temporary deals on clubs that stockpile talent.The limit would not count players aged 21 and under seeking playing time to speed their development.The limit should become seven players loaned in and out for the next season, and settle at six in each direction when the 2023-24 season starts.FIFA previously announced plans to create a financial clearing house that will also process around $400 million annually to ensure a player’s previous clubs get rightful shares of transfer fees.Also Read | St Petersburg, Munich and Wembley stadium to host Champions League finals from 2021Also see:last_img read more

Rafael Nadal beats Stan Wawrinka again to reach Paris Masters quarters

first_imgRafael Nadal beat Stan Wawrinka for the 19th time in 22 meetings, winning 6-4, 6-4 Thursday to reach the Paris Masters quarterfinals.The two players share 22 Grand Slams, but Nadal has 19 of them and once again established a stranglehold on his Swiss opponent. Wawrinka’s blistering one-handed backhand was as erratic as it was occasionally superb, but Nadal was almost always in control.”My serve worked well and the volley too,” Nadal said. “I went to the net a couple of times, serve and volley.”The second-ranked Spaniard was briefly troubled in the first set, saving one break point in the second game and another in the eighth, and then needed some brief medical assistance in the second set for a stomach problem.”Nothing important, honestly,” Nadal said, brushing away any health concerns. “During the match I was (asking) a little bit if just the doctor can give me something to feel a little bit better.”Nadal next faces 2008 champion Jo-Wilfried Tsonga as he chases a first Paris title, which would guarantee him the year-end No.1 ranking for the fifth time.Tsonga saved two match points in a grueling 2-6, 6-4, 7-6 (6) win against big-hitting German Jan-Lennard Struff.Nadal leads Tsonga 9-4 in their career meetings, with Tsonga’s first win coming in the semifinals of the 2008 Australian Open which remains the only major final he’s reached. He lost it to Novak Djokovic, who has since added 15 more major titles to join Nadal and 20-time Grand Slam champion Roger Federer as the game’s modern greats.advertisementThe top-ranked Serb is seeking a record-tying sixth year-end finish with the top ranking, and remains on course to meet Nadal in the final at Bercy Arena. Earlier, the four-time Paris Masters champion looked closer to his best level, reaching the last eight with a 7-6 (7), 6-1 win against Kyle Edmund.After needing seven set points to clinch the first set, he reeled off six straight games in the second, finishing it off by breaking his British opponent to love with a two-handed backhand winner into the left corner.He turned quickly to give his box a look of steely determination and former Wimbledon champion Goran Ivanisevic who joined his coaching team at this year’s Wimbledon stood to applaud him.”It was because my coach told me I don’t have a great return. So finishing off with a return winner, I kind of gave him a look. No I’m joking,” said Djokovic, who is widely considered among the game’s greatest ever returners.He served well, too, winning 89 percent of first serve points won and conceding no break points. He then peaked with three crisp winners in the last game, including another two-handed backhand and a pinpoint forehand.”It is great to finish the match in style and to feel the way I felt in the second set,” Djokovic said. “I have not played my best yesterday, so of course I was hoping I can do as well as I did in second set. The look was about that.”His voice still croaky, Djokovic addressed the crowd in his fast-improving French after the game. He told them in measured tones that he still felt a bit unwell, having labored at times against the unseeded Corentin Moutet in the second round.He next faces seventh-seeded Greek player Stefanos Tsitsipas, who had 11 aces in a 6-3, 6-4 win against Alex de Minaur and holds a 2-1 record against Djokovic including earlier this month in the quarterfinals of the Shanghai Masters.Grigor Dimitrov advanced by beating Dominic Thiem 6-3, 6-2, breaking the fifth-seeded Austrian’s serve four times. The Bulgarian did not face a break point and next plays Cristian Garin, an unseeded Chilean who saved three match points in a 6-7 (4), 6-4, 7-6 (6) win against Jeremy Chardy.Sixth-seeded Alexander Zverev of Germany lost 6-2, 5-7, 6-2 to Denis Shapovalov in an error-strewn match featuring 30 break points and seven breaks of serve five conceded by Zverev.Shapovalov next plays U.S. Open quarterfinalist Gael Monfils.The 13th-seeded Frenchman was a set and a break down but rallied to beat 50th-ranked Moldovan Radu Albot 4-6, 6-4, 6-1.Monfils would seal his place in the season-ending ATP Finals in London if he beats Shapovalov.Also Read | WTA Finals: Ashleigh Barty breezes past Petra Kvitova to storm into semi-finalsAlso Read | Paris Masters: Rafael Nadal, Novak Djokovic clinch contrasting winslast_img read more

Lenovo Legion Y540 review: Gaming laptop to buy under Rs 1 lakh

first_imgGaming is growing as a serious genre of entertainment and everyone’s trying to milk-in the most while it’s happening. And, no, I am not talking about mobile gaming here. PC and console gaming is the next big deal and many are making a profession out of it in India. Hundreds for e-sports events are now popping up in major cities across the country and for those looking make the mark in this industry, these events are the perfect place to start. And for that, as a budding professional gamer, you need a good gaming laptop.At India Today Tech, I have reviewed an uncountable number of gaming laptops across various price points and the sub-Rs 1 lakh class of gaming laptops make the best machines for those who are willing to start professional gaming. Or even for those who love playing games casually, these sub-Rs 1 lakh laptops make more sense. Asus rules this segment with its TUF series laptops while HP, MSI and Dell have strengthened their game in this class with some great laptops. Lenovo has now joined the 2019 party, albeit late, but it has an impressive new laptop on offer and I have been playing with it (see the pun? Playing with a gaming laptop! Get it? Never mind).It’s called the Legion Y540 (15) and prices start at Rs 74,990 for the base variant. If funding isn’t an issue for you, you can spend more and equip it with an Nvidia RTX 2060 graphics card, a 9th Gen Core i7 processor and up to 32 gigs of RAM. For my review, I chose a rather more affordable spec, with the Nvidia GTX 1660Ti, a Core i7 processor, a 512GB PCIe SSD storage, 16GB DDR4 RAM, and a few days of worry-free time for some serious gaming. How’s the experience? Read on.advertisementDesign: Lenovo’s design is the new benchmarkAs a casual yet serious gaming enthusiast, my mind thinks of a bulky laptop with some flashier design elements whenever I see the term ‘gaming laptop’. Only this time with the Legion Y540 (15), my mind got a bit of a surprise. As a matter of fact, I was stunned. And massively happy for what Lenovo has done with the design of the Legion Y540 (15). Lenovo Legion Y540The Legion Y540 (15) looks unlike any other gaming laptop and many might take it to be just a regular laptop. And that’s good for gamers who want a stealthy looking machine that doesn’t shout ‘look-at-me-I-am-a gaming-laptop-aaargh’. The Legion Y540 (15) looks classy with a plain design but it has enough hints to suggest there’s something unusual under the hood. Similar to the Dell Alienware laptops, the Legion Y540 (15) has slightly forward-mounted hinges so as to make space for I/O ports at the rear. The lid in itself looks great with an amazing texture, which I doubt can pickup up dirt in a dusty country like India. That said, this lid gradient kisses goodbye to smudges and makes it easy to hold the laptop by improving the grip. And, the Legion logo as usually as a glowing ‘Y’ LED light that for a change only glows white. My eyes are in tears for this visual relief.Open the lid and you will see a full-sized keyboard with an oddly arranged Numpad along with a moderately large trackpad. The trackpad registers precise inputs and the matte texture on it gives more confidence while scrolling. Even the keyboard is great for working with sufficient and satisfying key travel along with a reasonable amount of feedback. And thanks to the white backlighting, it helps with typing during day as well as night.What’s peculiar here is the bottom bezel mounted webcam under the Legion logo which at first looks like a screw housing. The display has extremely slim bezels on the other three edges and it does aid for an immersive viewing experience. Lenovo Legion Y540As for the physical connectivity options, the Legion Y540 (15) comes as standard with three USB 3.1 Gen 1 ports distributed evenly across the three sides, USB-C port, Mini Display port, HDMI port, RJ45 Ethernet port and 3.5mm headphone/mic jack.Oh, and I should mention that the entire build is made of plastic, which sounds inferior to the metal builds of other laptops in this category. However, plastic helps in keeping weight in check and the Legion Y540 (15) only puts a strain of 2.3Kgs on your shoulders while carrying it around.Performance: All the essentials nailed!No matter how much of a powerful chipset you have under the hood of your laptop, the gaming experience mainly depends on the quality of the display. The Legion Y540 (15) has a 15.6-inch Full HD IPS LCD display with 72 per cent colour gamut and a max brightness of up to 300 nits. My unit also had the optional 144Hz refresh rate panel. And on the whole, the display does a very good job of displaying what you want to see (doesn’t sound awkward, right?).advertisementThe display looks good with bright and vivid colours along with decent contrast. However, I feel the screen could have done with more vibrancy in colour reproduction, which could have made gaming even better on this. Nonetheless, keeping the asking price in mind, the Legion Y540’s display is quite good and it’s almost on par with what the competition offers. The 144Hz refresh rate is definitely a must-have upgrade as it makes both gaming, as well as regular Windows 10 things, look smoother than usual. Lenovo Legion Y540Next, we talk about the performance and since I already mentioned I had the mid-tier model with the mid-tier specs, the performance was impressive for what the hardware could do. The 9th Core i7-9750H isn’t the newest and most powerful iteration of the Core i7 but for beginners and casual gamers, it offers all the performance you will need.The Nvidia GTX 1660Ti graphics card is good for playing games at Full HD resolution with high to medium graphics settings at constant high frame rates of above 60 fps. I got the best out of Wolfenstein YoungBlood at medium to high settings for 60 fps. My favourite F1 2019 ran on the highest settings with a constant frame rate of above 60 fps and I didn’t notice any drop in performance even after playing a full-length Grand Prix lasting three hours. And for games such as Fortnite and PUBG, you can play at the highest settings with decent frame rates of around 50-60 fps. The thermal performance was also great as I didn’t notice any drop in frame rates even after three continuous hours of gaming.Lenovo’s Vantage software suite offers some additional options to check out the live system stats as well as tinker with processor clockspeed. These are cool for nerds but I never found myself ogling over the stats and or looking for reasons to tune up the performance. Lenovo Legion Y540As a regular laptop, the performance is always smooth, which is obvious given that this has some of the most powerful internals for a laptop. In my busiest of days, I found myself managing between 15 tabs of Chrome, a couple of word documents and more. The fairly tactile keyboard, as well as precise trackpad, only makes work easier.All gaming laptops suffer for sub-par battery life and the Legion Y540 (15) is no exception. However, Lenovo claims life of up to 5 hours and I was able to keep it alive under regular workload for close to 4 hours, which isn’t bad. It does take a lot of time to charge but honestly, these things don’t matter in a gaming laptop as you are bound to plug it in the socket while playing games.advertisementConclusion: Lenovo Legion Y540If you have made it through the entire piece, you must have already got a fair idea of what I am about to say. The Lenovo Legion Y540 (15) has impressed me in areas that matter the most for casual gamers or wannabe professional gamers. The core requirement is great performance and, even in its mid-tier spec, the Legion Y540 (15) delivers highly. Lenovo’s smart thermal management system along with the clever design means there’s no noticeable throttling after intense sessions.However, performance is universally good on all gaming laptop at this price. It’s the practicality and ease of use that matters the most, and this is where the Legion Y540 (15) impresses me unlike any other. Lenovo’s idea to go ahead with a durable plastic build works wonderfully in the real world. It resists smudges and scratches, which means you can carry this one around without worrying about scuffing the paint or getting dents.Overall, the Lenovo Legion Y540 (15) with its strong build and fast performance is possibly the best affordable gaming laptop under Rs 1 lakh you can buy this year.8/10Lenovo Legion Y540 review 8/10 ProsGreat performanceImpressive buildPort selectionConsAverage batteryDisplay could be betterlast_img read more

Karnataka Premier League betting case: CM Gautam, Abrar Kazi remanded in 7-day police custody

first_imgTwo cricketers accused of receiving money in the Karnataka Premier League (KPL) betting case were remanded to seven-day police custody for interrogation, an officer said on Friday.”A local court on Thursday sent C.M. Gautam and Abrar Kazi of Bellary Tuskers to police custody till November 13 to question their alleged involvement in the multi-crore international betting case for spot-fixing, in the KPL matches,” Bengaluru city Crime Branch Assistant Commissioner of Police (ACP) S.M. Nagaraj told IANS here.Former Karnataka Ranji wicket-keeper-batsman Gautam and his team batsman Kazi were arrested early on Thursday under section 420 of the Indian Penal Code.On Wednesday, Bengaluru Blasters batsman Nishant Singh Shekhawat was arrested for allegedly being in touch with unidentified bookies and contacting his team’s bowing coach N. Vinu Prasad to fix players, Deputy Commissioner of Police (DCP) Sandeep Patil told reporters here.In a related development, KSCA suspended Gautam and Kazi from all activities in the state and barred both of them from using its facilities at the M. Chinnaswamy stadium in the city centre.”We have suspended Gautam and Kazi from all forms of cricket until the completion of inquiry. After the inquiry, stringent action will be taken if found guilty,” Karnataka State Cricket Association (KSCA) treasurer Vinay Mruthyunjaya told IANS.In addition to the two players, Mruthyunjaya said Prasad, Vishwanathan and Shekhawat were also suspended.Since the investigation began after Belagavi Panthers’ owner Asfaq Ali Thara was arrested on September 25, six persons have been taken into custody — Gautam, Kazi, Shekawat and Vishwanathan of Bengaluru Blasters, their bowling coach Vinu Prasad and Tuskers drummer Bhuvenash.advertisementThe KSCA runs the KPL T-20 tournament every year on the lines of the popular Indian Premier League (IPL) T-20 tournament by the cash-rich Board of Control for Cricket in India (BCCI).The KPL tournament for 2019 was held from August 16-31.The KPL has seven teams representing prominent cities and towns across the southern state, including Bengaluru Blasters, Bellary Tuskers, Bijapur Bulls, Hubli Tigers, Mysuru Warriors and Namma Shivamogga squad.last_img read more