U.S. Judge Gives Nod to Startup Visa

first_imgA U.S. district court judge has ruled that the current administration can no longer delay the startup visa or the International Entrepreneur Rule (IER), under which startup founders from various countries could live temporarily in the United States to promote their company.Indian-origin brothers Atma and Anand Krishna, along with other tech entrepreneurs, had filed the lawsuit against the Department of Homeland Security for refusing the implement the rule that was signed almost at the end of Obama era. It had been delayed in July 2017 and the Trump administration hoped to do away with it completely by March 2018. The lawsuit was filed by the National Venture Capital Association (NVCA).District Judge James E Boasberg Dec. 1 ruled that the department should begin accepting applications from foreign entrepreneurs.With the rule in place, startup founders like the Krishna brothers, who founded payments platform LotusPay will be able to go to the United States to grow their organization. The Krishnas are launching the app in India and want to expand it in the United States. However, the visa hurdle derailed their plans. Atma had to leave the United States, where they were staying, and Anand may also have to leave soon.The NVCA argued in court that the rule cannot be delayed as the Homeland Security did not solicit advance comments from the public on the delay, which is in violation to the Administrative Procedure Act.“Immigrant entrepreneurs play a vital role in strengthening the U.S. economy, creating new jobs for Americans and pushing the boundaries of innovation,” NVCA president and CEO Bobby Franklin said in a statement in September 2017. “Rather than throw up roadblocks that prevent them from bringing their talent and ingenuity to our shores, we should welcome them with open arms.”The rule allowed entrepreneurs to stay in the United States for up to two and a half year and it could be extended later without a green card or visa. It was supposed to come into effect by July 2017. However, Homeland Security said it was delaying it days before its implementation. Related ItemsStartupUnited StatesVisalast_img read more

Eros Lures Amazon, Netflix for $1 Billion Bollywood Library

first_imgIndian production house Eros Group is in preliminary talks with Apple and other prominent content distributors like Amazon and Netflix to sell its vast library of films and music, according to a Reuter’s report.Global content streaming companies are looking at India’s growing market, vying to make inroads and trying to bulk up their Indian television, movie and music libraries to lure subscribers.Eros Library The Eros Now library includes a host of blockbusters from Bollywood, including box office hits such as Dabangg and historical movies like Bajirao Mastani. Launched in 2012, Eros Now has rights to over 5,000 movies in 10 Indian languages and over 250,000 audio tracks from 13 Indian music labels. It is accessible via internet-enabled devices and has 55 million registered users globally.Netflix and Amazon came to India last year. Both the firms have come up with the Originals series, consisting of offerings exclusive to them, and are tying up with Bollywood superstars to increase their reach in Indian market. While Netflix has tied up with Shah Rukh Khan’s Red Chillies Entertainments, Amazon has struck a deal with Salman Khan.Deal in PipelineThe deal could be worth $1 billion, the Economic Times reported, citing multiple sources familiar with the matter. The Eros library, however, is worth less than $1 billion, the report quoted another source as saying. Apple, which has been planning to get into content programming for some time now to provided more value to their current Apple Music subscribers and to attract new customer, is unlikely to splurge that much on Indian content, it added.The Mumbai-based Eros Group, whose Eros International Plc is based in New York, said in a statement to the publication: “We are not privy to any strategic discussions that our NYSE-listed parent company Eros International PLC may be having with various potential partners.” The shares of Eros International shot up by 16 per cent soon after the report of these talks came out. Netflix, Amazon and Apple declined to comment on the “rumours and speculation”.The deal is expected to include Eros’ digital over the top (OTT) platform, according to the ET report. With OTT platforms, films and TV content can be viewed via internet without the need for users to sign up with a traditional cable or satellite TV provider. JM Financial is advising Eros on the deal. Related ItemsAmazonAmazon PrimeAppleEros GroupEros InternationalEros library AmazonEros Netflix tie-upEros Now libraryLittle IndiaNetflixlast_img read more

Hindu Temples in Singapore Undergo Multi-Million Dollar Facelift

first_imgThe 164-year-old Sri Srinivasa Perumal Temple in Little India, Singapore, is being given a S$4 million facelift. Following the renovation process, a resanctification ceremony will be held at the temple on April 22.Work has been going on at the temple structure for around a year to give it a facelift. The process has so far been as per schedule. A team of 19 highly skilled artisans and a chief sculptor from India is trying to stick to the color palette of the original temple to give it a new lease of life, according to the Straits Times.The process to restore and resanctificy Hindu temples in Singapore is conducted every 12 years, PTI reported. The Hindu Endowments Board supports the process financially, along with asking donors to contribute for the restoration process.Meanwhile, after undergoing renovation for a year, the Arulmigu Velmurugan Gnana Muneeswarar Temple (AVGMT) in Sengkang, Singapore, finally opened its doors to devotees in March.Around 5,000 Hindu devotees held a consecration ceremony at the temple, which was led by Singapore’s Law and Home Affairs Minister K Shanmugam. The ceremony was also attended by the Punggol East member of parliament Charles Chong. This marked the end of the renovation process worth S$4 million, used to give the temple a facelift, PTI reported.The renovation process has given the temple a new facade, upgraded facilities and a multi-purpose hall. The temple is the first one in Singapore to bring three temples under a single roof — the Arulmigu Velmurugan Temple, the Sri Krishna Bhagwan Durga Parameswari Devasthanam and the Sri Mariamman Muneeswarar Temple. The temple conducted its second Maha Kumbabishegam, or consecration ceremony, on March 4. Its first consecration was held when it opened in 2006. The temple was partially open during the renovation.The measure to renovate temples in Singapore was taken in the late 1990s, when the city state was developing rapidly and the small temples that catered to a specific locality or group lacked sufficient funds to meet the growing needs of the devotees, reported the Straits Times.According to Shanmugam, three Chinese temples in the neighborhood — Chong Ghee Temple, Kampong Tengah Thian Hou Keng Temple and Chong Hua Tong Tou Teck Hwee Temple — also pitched in for the ceremony with volunteers helping to distribute food to devotees. The Hindu temple works with these Chinese temples in the neighborhood for various community activities, with devotees taking part in the religious festivals of each other, making the ceremony very “multicultural,” Shanmugam said.“So you have many Hindu as well as non-Hindu volunteers coming together; it’s very nice to see,” Shanmugam said at the ceremony, the Straits Times reported. Related ItemsHinduismSingaporelast_img read more

Odisha Beach to Become First in Asia to Get Blue Flag Certification

first_imgAs many as 13 Indian beaches are set to get the Blue Flag certification, marking the first ones in Asia to get the eco-label.These beaches will be given the certification for being environment friendly, clean and for having facilities which are of international standards for tourists, PTI reported.The Chandrabhaga beach in Odisha’s Konark is the first to finish the tag certification process, the report said, citing sources in the Indian environment ministry. The beach will be given the honor on June 5, observed as World Environment Day.The other beaches in India that have been chosen to get the Blue Flag include the Chiwla and Bhogave beaches in Maharashtra, and one beach each from Puducherry, Goa, Daman and Diu, Lakshadweep and Andaman and Nicobar Islands.Blue Flag is an eco-label operated under the Foundation for Environmental Education (FEE) that is headquartered in Copenhagen, Denmark. The Blue Flag beach standards were established by the FEE in 1985, and mark a place that not only attracts tourism, but also promotes environmental issues and awareness.The Indian beaches are being developed by the Society for Integrated Coastal Management (SICOM), a body under the environment ministry for management of coastal areas, as per the Blue Flag certification standards, the agency reported.In order to make the beaches environment as well as tourist-friendly according to the required guidelines, a beach needs to be plastic-free and should have a waste management system, Arvind Nautiyal, the project head of SCIOM, said, the report added.The beach also needs to have clean water available for tourists, besides other amenities of international standards for them, Nautiyal added. It should also be equipped with facilities so that environmental impact around the beach can be studied.The Blue Flag program requires 33 standards in four areas that have to be met in order to make beaches environment-friendly, including safety and regular monitoring of the sites. Asia does not have any Blue Flag beach so far.The project is also aimed at improving the aquatic habitat by keeping the beaches pollution-free by clearing the garbage. Related ItemsodishaPuducherryTourismlast_img read more

‘It’s a Little Scary,’ Says Actress Priyanka Chopra About Being an Immigrant Today

first_imgOpening up about her experiences in the United States, Bollywood actress Priyanka Chopra said being an immigrant today is “a little scary.”In an interview with Marie Claire magazine, the 36-year-old Quantico and Baywatch star described herself as “a small-town girl from a small city in India.” Chopra, who is currently making news about her engagement with American singer Nick Jonas, said the United States has “engulfed me in the best, warmest, biggest hug. I have tremendous love for America, being my host country for so many years.” She, however, pointed out that she is an Indian citizen. “I’m here on a visa,” she said.Chopra, who has also been appointed as UNICEF’s Global Goodwill Ambassador, also talked about the ongoing debates about immigration issues. “I am a working immigrant myself,” she said about the current U.S. border crisis. “I’ve worked with UNICEF with refugee children; I’ve seen what it feels like when you’re displaced. I try and use my platform to talk about kindness and compassion. We as people need to stand up for what we think is right and what we feel is right.”Being an immigrant today, she said, is, “A little scary. Uncertain.”Asked about things that most people don’t know about India, Chopra said, “That a lot of us speak English.” She also mentioned that people mistake India only for poverty and spirituality. “Those are both real parts of it, but India as a whole is an experience. Every state has a different written and spoken language—not a dialect. It’s like many, many different countries in one,” she added.The magazine, in its special report on immigration, has featured the talents and contributions of women with roots in foreign countries. Chopra, in response to a question about what America means to her, said, “Freedom. It’s really the land of opportunity and a melting pot of the world.” Crazy Rich Asians star Constance Wu, on the other hand, called the country a land of “struggle and possibility.”The September issue also features several dynamic CEOs and their immigration journeys, such as Reshma Saujani of Girls Who Code, a non-profit organization supporting girls in computer science; Ayah Bdeir of LittleBits, a platform of easy-to-use electronic building blocks; and Moj Mahdara of the beauty brand, Beautycon.Chopra has spoken about being an immigrant in the United States earlier as well. Earlier this year, when asked about the controversy over The Simpsons’ character Apu Nahasapeemapetilon, who is an Indian American store clerk with an exaggerated Indian accent, Chopra recalled her experiences while pursuing high school in the United States. “I was always asked when I was in high school — like at 14, 15 — why I didn’t speak like that… I always had questions like that,” she said during an appearance as a guest star on The View. “He was the bane of my life growing up,” she added.Chopra, who was born in Jamshedpur and attended high school in Queens, New York, and Newton, Massachusetts, returned to India home when she was 17, and went on to win the Miss World title in 2000.The actress, who rose to fame in Hollywood with her appearance in the television show Quantico, was caught in a controversy earlier this year after an episode in the series featured a group of Hindus hatching a terror plot in the United States. The episode sparked outrage among several Indians on the social media, and while Chopra’s fan rose to her defense, the television studio as well as the actress issued apologies over the issue. Related ItemsPriyanka ChopraQuanticolast_img read more

McGregor’s biggest rival: ‘No way’ Conor beats Mayweather

first_imgView comments While McGregor’s win ended Aldo’s 10-year winning streak, nobody found it to be as utterly improbable as a potential victory over Mayweather (49-0), the most successful boxer of his generation. McGregor worked relentlessly to get under Aldo’s skin during the months before their fight, and Aldo recognizes the similarities in the mental game McGregor is playing against Mayweather.McGregor calls himself “Mystic Mac” due to his ability to predict the results of his fights. While he has been wrong before — such as in his submission loss to Nate Diaz last year — he has shown a remarkable ability to back up his boasts with results.McGregor vowed to stop Mayweather within four rounds during their uproarious promotional tour last month, but Aldo is among those who don’t think even McGregor believes it. Aldo saw the posturing and insult-trading as something else entirely.“It’s a joke,” Aldo said. “He’s just looking for the money.”Aldo spoke while in Los Angeles to support Brazilian boxer Esquiva Falcao, who fought on the undercard of Vasyl Lomachenko’s victory over Miguel Marriaga.ADVERTISEMENT NGCP on security risk: Chinese just technical advisers Robredo should’ve resigned as drug czar after lack of trust issue – Panelo LATEST STORIES “There is no way McGregor can defeat Mayweather,” Aldo said. “Mayweather has done this his entire life, and it’s a different sport.”The way Aldo sees it, McGregor has obvious motivations for the spectacle that will occur Aug. 26 in Las Vegas — and those motivations don’t include boxing glory.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool stars“After the Mayweather fight, he’ll get lots of millions of dollars,” Aldo said. “Probably he’ll never fight again.”Aldo was the most dominant champion in mixed martial arts until McGregor set his sights on the Brazilian star several years ago. McGregor embarrassed and infuriated the champ with his loquacious showmanship during the buildup to their December 2015 bout — and then McGregor stunned the UFC with a 13-second knockout of Aldo, flattening the feared 145-pound star with one punch. WATCH: Cavs unveil fresh Nike jerseys for upcoming season Robredo should’ve resigned as drug czar after lack of trust issue – Panelo Trump signs bills in support of Hong Kong protesters McGregor never defended the featherweight belt that he took from Aldo, who reclaimed that 145-pound title last year with a win over Frankie Edgar. Aldo lost the belt again in June to Max Holloway, who stopped him in the third round in Brazil.Aldo said he doesn’t plan to move up to lightweight, but hopes to reclaim the featherweight belt from Holloway, who received praise from Aldo. The loss to McGregor stings much more.“(McGregor) can say whatever he wants, but he was a lucky guy,” Aldo said. “One punch and he finished it. No skills.”Sports Related Videospowered by AdSparcRead Nextcenter_img Don’t miss out on the latest news and information. MOST READ NATO’s aging eye in the sky to get a last overhaul Lacson: SEA Games fund put in foundation like ‘Napoles case’ Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games DILG, PNP back suspension of classes during SEA Games Celebrity chef Gary Rhodes dies at 59 with wife by his side Irish boxer Connor McGregor, background, touches US boxer Floyd Mayweather Jr on the head, during a press conference to promote their upcoming fight, at the SSE Arena, in Wembley, London, Friday July 14, 2017. (Scott Heavey/PA via AP)LOS ANGELES — Conor McGregor became known as a fighter with a mystical ability to defy the odds because of his stunning upset victory over Jose Aldo, the former UFC featherweight champion.Aldo says there’s zero chance McGregor can beat the daunting odds he faces when he steps into a boxing ring with Floyd Mayweather.ADVERTISEMENTlast_img read more

Etheridge on target for Azkals return

first_imgLATEST STORIES Aside from Etheridge, Azkals manager Dan Palami said 21-year-old defender Elias Mordal has also been given clearance to play for the team. Palami said they have also started processing the clearance of Michael Kempter to be eligible for the next window in November when the Azkals will have tricky away tests against Syria and the Maldives.Adopted by Norwegian parents, Mordal, who already joined the Azkals’ camp in China in June, traces his roots to Cebu. His case follows a similar path of former Azkals defender Simone Rota, who was also adopted by Italian parents, but played for the Philippines until 2018.FEATURED STORIESSPORTSGreatest ever?SPORTSBecoming his own manSPORTSFormer PBA import Anthony Grundy passes away at 40“He (Mordal) definitely gives us added options in defense,” Palami said of Mordal, who plays for Norwegian side Brattvag.Top guns Cardiff City’s Neil Etheridge, the EPL’s first Filipino player PLAY LIST 01:29Cardiff City’s Neil Etheridge, the EPL’s first Filipino player03:12Trump: IS group leader killed in US raid in Syria00:50Trending Articles02:11Makabayan bloc defends protesting workers, tells Año to ‘shut up’03:07PH billiards team upbeat about gold medal chances in SEA Games01:38‘Bato’ to be ‘most effective’ CHR head? It’s for public to decide – Gascon02:07Aquino to Filipinos: Stand up vs abuses before you suffer De Lima’s ordeal01:28Ex-President Noynoy Aquino admits contracting pneumonia00:45Aquino agrees with Drilon on SEA games ‘kaldero’ spending issue MOST READ DTI creates Marahuyo, a luxe Filipino fashion brand for global buyers Ethel Booba on SEA Games cauldron: ‘Sulit kung corrupt ang panggatong’ This jewelry designer is also an architect Don’t miss out on the latest news and information. Matteo Guidicelli had saved up for Sarah G’s ring since 2014? Choco Mucho turns to Tolentino in the crunch, discharges Motolitecenter_img Canadian vaping study details danger from ‘popcorn lung’ chemical Neil Etheridge. Photo by Tristan Tamayo/INQUIRER.netGoalkeeper Neil Etheridge is expected to make his return to the Philippine Azkals for the joint Fifa World Cup and AFC Asian Cup Qualifying clash with powerhouse China on Oct. 15 at Panaad Stadium in Bacolod City.Having recovered from a hamstring injury, the Cardiff City stopper will be back to man the posts for a Philippine side that currently sits third at the table after splitting its first two matches last month.ADVERTISEMENT Becoming his own man Sports Related Videospowered by AdSparcRead Next Drilon apologizes to BCDA’s Dizon over false claim on designer of P50-M ‘kaldero’ Meanwhile, China coach Marcello Lippi is bringing in his top guns for the duel against the Azkals, whom they have already defeated three times in the last three years. China will also face Guam in Guangzhou on Oct. 10, before flying to Bacolod.Naturalized striker Elkeson, the first player without Chinese ancestry to suit up for the Asian heavyweight, has been named by Lippi to his squad that will be led by Espanyol winger Wu Lei.Now named Ai Kesen, Elkesen, who qualified for naturalization by residency, scored twice in his debut in the 5-0 win over the Maldives last month in Male.Wu, who scored twice against the Azkals in the Asian Cup, links up with his national team on the back of a packed schedule that includes club matches against CSKA Moscow in Europa League on Oct. 4 and Real Mallorca in La Liga on Oct. 6.ADVERTISEMENT Duterte calls himself, Go, Cayetano ‘the brightest stars’ in PH politics View commentslast_img read more

Report: Rosenborg 0 Celtic 1

first_imgScott Sinclair boosted Celtic’s chances of qualifying for the next round of the Europa League with the only goal in a 1-0 win at Rosenborg that ended the Norwegian side’s hopes of progressing.Sinclair headed in an excellent right-wing cross from James Forrest shortly before half-time to earn a crucial Group B victory at Lerkendal Stadium on Thursday.Celtic host Salzburg – who have already qualified as the pool’s winners – on matchday six next month knowing a draw is enough to send the Scottish champions into the knockout stages. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! Tom Rogic and Odsonne Edouard missed Celtic’s best chances in a lively opening from Brendan Rodgers’ side, who took the lead in the 42nd minute.Forrest, who scored five goals in two games for Scotland over the international break, brilliantly beat Tore Reginiussen and delivered a wonderful deep cross for Sinclair to head in.Rosenborg appeared to have an eye on Sunday’s cup final against Stromsgodset, with Rini Coolen’s side lacking intensity during an attempted second-half fightback.Edouard saw an effort blocked by team-mate Ryan Christie as Celtic sought a clinching second, but Samuel Adegbenro missed a good headed chance from a Rosenborg corner at the other end.And although the hosts – yet to earn a point in Group B – mounted some late pressure, Celtic held on for their first away win in the Europa League since the competition was rebranded for the 2009-10 season.Salzburg’s 1-0 home win against RB Leipzig, secured thanks to Fredrik Gulbrandsen’s second-half goal, means Celtic only need to avoid defeat to qualify when the Austrian side head to Glasgow on December 13.The Celts move up to second in #UEL Group B! #RBKCEL pic.twitter.com/Fvdjm2ho5g— Celtic Football Club (@CelticFC) November 29, 2018 read morelast_img read more

Kohli open to transition talk with SL, but only after series

first_imgPallekele, Aug 23 (PTI) He is open to the idea of discussing Sri Lankas transitional issues with their coach Nic Pothas, but India skipper Virat Kohli will only do it once he is done with the ongoing limited overs series. Kohli was asked about Pothas comment that they would interact with the Indian team management to overcome the transition period difficulties their team is facing currently. “We havent had any discussions yet. Those things may happen after the competitive zone is over and done with the series. I think that will happen after September 6 if it has to happen from their end,” Kohli said at the pre-match press conference here today. The hosts team bus was subject of angry reaction from fans at Dambulla after the heavy defeat in the first ODI. Kohli spoke about how India managed the transition phase after many of their own greats retired. “…But look it is difficult for any team going through transition. One thing that we decided to do as a team was take more responsibility and ownership of what we do on the field when playing for the country. We just needed to change our mindset.” Mental preparation was key to standing upto challenges, according to the captain. “It didnt matter if we were playing against a side that has played 60 Tests each ? if we are mentally more prepared than them then we are in a better position to win. So we decided to put our heads in that zone where experience didnt matter much for us. “It was the fight and competitiveness we were willing to show and the desire to fight for longer periods that helped us get through that phase quicker than what others might have faced,” said the skipper. Kohli said extreme reactions from fans are beyond the players control and they would rather focus on the task at hand only. “Im not someone who will sit here after not performing and request the fans to be patient with us or (tell them) please dont react in a bad way. Thats a very personal choice. “If I, as a fan, am watching a game and I see a team not being able to do well I would feel compassion. I would not burn effigies or smash faces, put on mannequins and what not. I would show compassion because you can understand at a human level that everyones trying hard out there and no one wants to go out there to lose or fail.” The Indian captain added, “I think people find the ease and convenience, and the pleasure in pulling other people down which I personally dont believe in. “Im sure its tough for the players to see such things. But you cant really control whats happening from another person, you can only control what you can do on the park and the mindset that you can be in,” he added. Last but not the least, the topic of Lasith Malinga also came up as he is seen by many as a fading star in this young and inexperienced Sri Lankan line-up. Asked about Malinga, Kohli said, “Obviously, age is always a factor in sport. I cannot speak for Lasith but everyone wants to keep up with their peak fitness and manage their bodies well through the course of their career. When you look at his bowling action and the kind of success he has had for such a long period of time is actually remarkable. “With the dynamics of his bowling, its not very natural. What he has been able to achieve for Sri Lanka has been outstanding. Thats why they have been such a dangerous side over the last few years in limited overs format,” said Kohli. The skipper felt Malinga could still get back into his groove. “Even when he played Test cricket, he made an impact. Its very easy to say that he is not bowling as well anymore but it could just be a phase. Once he starts hitting those yorkers again, those slower balls again, and picks up wickets on a regular basis then these talks can be otherwise also. “I cant talk about his body, only he would know. But as long as we play him we obviously respect his skills and what he can bring to the table and how he can turn the game around. “We always play him like that, we have always played him like that and well continue to play him like that till he plays for Sri Lanka,” Kohli signed off. PTI CN AH AHadvertisementadvertisementlast_img read more

French players crash press conference to celebrate World Cup triumph

first_imgFrance became the sixth nation to become multiple-time World Champions on Sunday after defeating Croatia 4-2 in the final at Luzhniki Stadium in Moscow to lift their second World Cup.Mario Mandzukic scored an own goal to give Russia the lead before Ivan Perisic scored to restore parity. However, he soon handled the ball in the penalty area and France got a penalty after a VAR review. Antoine Griezmann slotted home from the spot to give France a 2-1 lead at half time.France came out all guns blazing in the second half and within the first 20 minutes, Paul Pogba and Kylian Mbappe scored two stunning goals to give France a 4-1 lead.Mandzukic did get one back, courtesy a blunder from Hugo Lloris but in the end, France had done enough.2018 FIFA WORLD CUP: FULL COVERAGEEspecially after the agonising loss of European Championships 2016, this young team needed the win in Russia and as expected the celebrations were going to last long.They could be seen dancing, smiling and talking on the pitch before and after the presentation ceremony and the celebrations transcended to their press conference as well.Also read – France beat Croatia 4-2 to become FIFA World Cup 2018 championsAs videos across social media show, as soon as France coach Didier Deschamps sat for the press conference, players barged into the room and started celebrating their victory.#France players invade Didier Deschamp’s press conference pic.twitter.com/PRtcUBOtXlSoccer Life (@FCSoccerlife) July 15, 2018Some stood on the table, some held Deschamps and some just danced but they were all visibly buoyed by their achievement and they showed.advertisementGriezmann, the Man-of-the-Match in the final stood near Deschamps singing and celebrating the victory that was close to the hearts of each of them. A moment they would never forget!Also read – FIFA World Cup 2018: Full list of prize winnersFrance lifted the World Cup trophy for the second time in 20 years after 90 minutes of riveting football, with the game witnessing six goals for the first time since 1958.France really got some juicy vibes RT @GFFN: Presnel Kimpembe keeps up appearances as the teams DJ as the dressing room celebrations ensue. pic.twitter.com/ewZvaTyBn4epon gbigbona enieleni (@badmankayy) July 16, 2018Brazil had beaten hosts Sweden 5-2 on that occasion at the Rasunda Stadium, Solna.Also read – World Cup 2018: Putin gets his own umbrella as world leaders get drenched in rainPele had become the first teenager to score in a World Cup final in that match and on Sunday, Kylian Mbappe repeated the feat in France’s win.France manager Didier Deschamps became just the third person to win the World Cup as a player and as a coach. Deschamps was captain of the France squad that won the World Cup on home soil in 1998.That moment in France #WorldCup winning dressing room Benjamin Mendy & Paul Pogba make French president Emmanuel Macron dab#FRA#WorldCupFinal pic.twitter.com/Vp9vZHJAMC#ViveLaFrance #championdumonde #CoupeDuMonde2018 #francewins #dabbing #follo4follo #folloMe #FOLLOW #FRACROAlexCam (@followalexcam) July 15, 2018With France’s 4-2 win over Croatia in the final in Moscow, he joins Franz Beckenbauer (Germany) and Mario Zagallo (Brazil) in an elite trio that has won the title on the field and from the bench.Also read – France youngest team since Pele’s 1970 triumphant Brazil to win World CupAfter all the mayhem had subsided, Deschamps did complete the press conference.”My greatest source of pride is they had they right state of mind,” Deschamps, who had captained France to the 1998 title, told reporters.”Today there were imperfections, we did not do everything right but we had those mental and psychological qualities which were decisive for this World Cup.”Also read – France equal 60-year-old record to win second World Cup”Talent is not sufficient. You need the psychological and mental aspects. Any team is then able to climb mountains,” Deschamps said. “Sometimes I can be hard very hard with them but I do it for them and even though they are young they usually do listen.””The collective is always important but there are individual players who have made the difference,” he said, naming Mbappe and man-of-the-match Antoine Griezmann.Also read – Antoine Griezmann soaks in surreal atmosphere after France win World Cup”Those 23 players will now be linked forever whatever happens. They will go different paths but will forever be linked together and from today nothing will be the same professionally because they are world champions. “We will realise what has happened tomorrow,” he said after his players stormed the news conference twice to douse him with champagne. “At the moment they do not know what it is to be world champions.”advertisementAlso read – France win World Cup 2018: Coach Didier Deschamps says it is ‘marvellous’The 49-year-old coach, who also led France to the Euro 2016 final only to lose in Paris to Portugal, said that defeat may have been key to winning the World Cup.”Maybe if we were Euro champions we would not have been world champions today. I learned a lot from that defeat,” he said.”The Euro final was different. We tried to stay relaxed this time and the players knew what they had to do and what was at stake.”(With Reuters inputs)last_img read more

‘Bharat Bandh’ over SC/ST Act: MP remains largely peaceful amid tight security arrangements

first_imgBhopal, Sep 6 (PTI) Most private schools and petrol pumps in Madhya Pradesh remained closed Thursday, while markets and business establishments in parts of the state were shut in view of a ‘Bharat Bandh’ call given by some groups against the amendments in the SC/ST Act.Police said the bandh has been observed in a peaceful manner with no reports of violence or clashes so far.The state government has imposed prohibitory orders under section 144 in all the districts of the state ans security has been tightened as a precautionary measure.The bandh has been called against the parliament amendment to the Scheduled Castes and Scheduled Tribes (Prevention of Atrocities) Act after some of its provisions were read down by the Supreme Court, which was construed as its dilution.Majority of private schools in the state remained shut, while in several districts including Bhind, Shivpuri and Gwalior, the local administration declared a holiday for educational institutions as a precautionary measure. Petrol pumps across the state have also been kept shut.Brahma Samagam Sawarna Jankalyan Sangathan’s national president Dharmendra Sharma said about 150 organisations of upper castes and OBCs are participating in the bandh.The bandh is effective in almost the entire state, especially Katni, Vidisha, Sehore, Dewas, Indore, Gwalior, Jhabua, Chhattarpur, Mandsaur, Sagar, Ujjain and other cities, he said.In Chhindwara, the Lok Sabha constituency of Madhya Pradesh Congress chief Kamal Nath, markets remained shut.”Local residents wore black clothes in protest and business establishments remained shut,” Vyapari Sangh president Mahesh Chandak said.advertisementChhindwara Superintendent of Police (SP) Atul Singh said, “Police were deployed in large numbers as a precautionary measure to avoid any untoward incident.”Several people in Gwalior, Bhopal and other cities were seen sporting caps with ‘Main hoon mai ka lal’ (I am my mother’s son) written on them. These words apparently referred to Madhya Pradesh Chief Minister Shivraj Singh Chouhan’s past statement- ‘Hamare rahte koi mai ka lal aarakshan khatam nahi kar sakta’ (No one can dare to end reservation as long as I am the chief minister). Meanwhile, Chouhan appealed to the people saying, “Madhya Pradesh is an island of peace. I pray that we all progress and no one should try to disrupt peace in the state. I am available for everyone…for each citizen.” “The door of the chief minister and his heart is open for all. I appeal to everyone to ensure that law and order situation remains peaceful in the state and if there is anything they want to say, they should say it in a peaceful manner,” he said. Inspector General of Police (Intelligence) Makrand Deuskar had told reporters Wednesday that the administration in most of the districts have clamped prohibitory orders under CrPC section 144 in view of proposed bandh Thursday. He said 34 companies of special armed force (SAF) have been deployed in different districts across the state. Earlier this year, the apex court had removed the strict provision of mandatory arrests under the Act. This decision had triggered nationwide protests by Scheduled Castes organisations, forcing the Centre to bring an amendment to the Act during the Monsoon Session to overrule the SC order.The Gwalior-Chambal region in Madhya Pradesh had witnessed a large-scale violence on 2 April this year during the ‘Bharat bandh’ called by Dalit groups. Now, the upper caste organisations are staging protests against the amendments to the Act. PTI MAS ADU NP TIRTIRlast_img read more

7 Rookie Social Media Mistakes From Big Brands

first_img Social Media Fails Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Feb 16, 2012 9:00:00 AM, updated February 01 2017 Social media can be tricky. If you do a million things well, they may go unnoticed. But if you make just one bad mistake — just one — you can be the source of criticism for months, and maybe even years, to come. You’ll probably even have quite a bit of crisis communication and damage control on your hands. Want to learn what to avoid before your company repeats history? Keep reading about these 7 social media sob stories and how to prevent the same things from happening to you.Netflix Decides to Launch QwiksterNetflix got a lot of heat after it decided to launch Qwikster, whose purpose was to separate Netflix’s DVD-by-mail service from its online streaming service. While launching Qwikster would’ve been a big mistake in itself because users who wanted both DVDs by mail and online streaming would’ve had to create a separate account for each of the two services, Netflix’s social media strategy was completely off as well. When users tried to follow @Qwikster on Twitter, they found a user who talked about drugs and cursed a lot. Even though he wasn’t associated with Netflix, a bad name and poor judgment became associated with the Netflix brand as a result.How do you avoid this?There are tons of examples of companies that have chosen other Twitter usernames that weren’t necessarily their exact company name to avoid a situation like this. For example, Chipotle uses @ChipotleTweets instead of @Chipotle to make sure people know it’s the official account for the company. Just be sure to promote your official social media accounts at the launch of your company so it’s clear which account belongs to you. Additionally, it’s tricky, but if you are able to get Twitter to verify your account, it is helpful to show the public who is officially tweeting on behalf of the company.@KennethCole Tweets a Hurtful Joke@KennethCole used the uprising in Cairo to promote its spring collection, as shown in the tweet below. People were appalled that Kenneth Cole himself would use such poor judgment and leverage a sensitive situation as a promotional tool. The disaster in Egypt was a serious matter, and it shouldn’t have been joked about by a brand.How do you avoid this?It may seem cliché, but you need to think before you tweet. Don’t use a disastrous situation as an angle to promote your products. Don’t use someone’s death as a way to promote your products. Your ground rule should be not to use anything that could potentially be hurtful to people to promote your product.CVS Launches a Private Twitter AccountFollowing the examples of many other companies that provide customer service on Twitter, CVS launched the Twitter account, @CVS_Cares. The purpose of social media is to be transparent and connect with people, even if they are not necessarily your followers yet. But when CVS launched its new Twitter account, its tweets were protected, meaning only that only people who CVS approved could follow their tweets, and its tweets weren’t made publicly available. In other words, CVS had to approve everyone who wanted to follow them. How do you avoid this?All of your social media accounts should be available and accessible for the public. Never make your tweets private, disable comments on your Facebook wall, or limit engagement in any other way in social media. Not only does something like protected tweets add more work for your company since you’ll have to accept all requests from users who want to see your tweets, but it will also frustrate people who are unable to see your content until you are both connected. Furthermore, it will prevent your account from gaining any sort of traction, and it will also prevent you from generating the reach you want to build in social media. One of the main purposes of having a presence in social media is to be accessible to your audience, and being private takes that accessibility away.So who’s doing it right? Comcast was one of the first companies to offer customer service on Twitter with its @ComcastCares account. The purpose of this account is to handle complaints and support requests from Comcast customers. Bill Gerth, the manager of the account, spends his time responding to various requests. He remains completely transparent and epitomizes what people are looking for in social media. Now, Comcast has a whole slew of Twitter accounts owned by various Comcast support reps to handle the volume of support tweets it receives.McDonald’s Twitter Hashtag Gets AbusedWhile we are on the subject of ghastly Twitter mistakes, let’s take a look at something a popular fast food restaurant did recently. McDonald’s launched #McDStories as a way to share fun stories about people’s experience at McDonald’s. What McDonald’s didn’t foresee was people sharing negative stories about the McDonald’s brand, and that’s exactly what happened. Anyone who searched for “McDStories” immediately saw thousands of tweets similar to the one below, which described awful experiences users had with McDonald’s. I’d pet a million stray pit bulls before I’d eat a single pink-slimy McBite. #McDStories bit.ly/wd0BDe— Laura Goldman (@lauragoldman) February 4, 2012How do you avoid this? Before choosing a hashtag that will frame your campaign, check to see what (if anything) people are already using that hashtag for. Also think about the other ways people could possibly interpret the hashtag. A fast food chain, especially one that has experienced controversy and negativity toward its brand in the past, should understand that it will have quite a few naysayers willing to speak out against their brand. Offering them an easy way to voice their discontent is never a good idea. Instead, McDonald’s could’ve used other methods it had more control over for distributing positive stories about its brand such as publishing positive testimonials and customer stories on its website instead of using a free-for-all public platform.ModCloth on the other hand, is an example of a brand using hashtags the right way. The clothing retailer started a Twitter contest for Valentine’s Day and asked followers to use the hashtag #sweetsongs to turn their favorite songs into a candy-related song.Chocolate Covered Strawberry Fields Forever#SweetSongs #ModCloth— Brittney Guest (@BrittneyGuest) February 15, 2012The contest was well received and elicited many tweets throughout the day. It also remained on-brand, as ModCloth uses short, cute phrases similar to the ones being tweeted to describe its merchandise.HabitatUK Takes Advantage of Unrelated Trending Topics@HabitatUK wanted to get more followers, so it decided to take advantage of trending topics. However, instead of relating its tweets to some of the more popular trending topics, it hijacked popular hashtags such as #Apple and #iPhone in order to show up in people’s Twitter searches. Habitat’s tweets had nothing to do with Apple or the iPhone, but its tweets still showed up in searches for these hashtags.How do you avoid this?It’s a great idea to include trending topics in your tweets, but only if the content of your tweets are relevant. As @HabitatUK learned, its brand was hurt when people started calling them out for their spammy behavior. Since then, the company has learned to only use trending topics when they’re applicable to their tweets.Fast Company, on the other hand, is great at utilizing proper hashtags on Twitter. In the example below, Fast Company uses hashtag #infographics when its tweets about an infographic. The rule of thumb should be, if you’re providing more people with valuable content by using a hashtag, then use it. In this case, people who are interested in great infographics can learn more about them through this tweet.Can #infographics make their way from Internet fad to management tool? @GeneralElectric shows us how: bit.ly/w7DVeE/@FastCoDesign— Fast Company (@FastCompany) February 15, 2012Burger King Launches a Facebook ContestBurger King started a Facebook contest called the “Whopper Sacrifice.” If a user de-friended 10 of their Facebook friends, they would get a coupon for a free Whopper. This caused a lot of dismay and confusion because Facebook is about connecting with your friends, and this campaign encouraged people to connect with fewer people. It also violated Facebook users’ expectation of privacy, causing Facebook to shut down the campaign.How do you avoid this?When you launch a campaign in social media, at the very least, you need to make sure it’s umm … social. And de-friending your Facebook friends just for a free Whopper doesn’t exactly encourage social-friendly behaviors. To make matters worse, the Burger King campaign actually notified a user’s friends once they were de-friended, even though friend removal notifications aren’t even something Facebook does when de-friending occurs outside of the campaign. It was for this reason that Facebook shut down the campaign, so the lesson here is to understand individual social platform’s terms of use and privacy policies before you launch a campaign that is in violation of them. In addition, the campaign has nothing to do with Burger King. Just like any other campaign, align your social media campaigns with your broader strategy (which in Burger King’s case means inviting friends to eat with you, not de-friending and angering them).Looking for an example of an effective Facebook campaign? The American Red Cross of Greater Chicago launched a virtual campaign called 80 Seconds, in which users would connect their Facebook accounts to the campaign and watch as photos they had uploaded to Facebook were virtually burned. The campaign went viral because it effectively showed people the dangers of house fires in a powerful, yet social way.Ketchum Offends its Biggest Client One of public relations/marketing agency Ketchum’s biggest clients is none other than shipping giant FedEx, which is based in Memphis, Tennessee. So the morning before a client meeting with FedEx, when one of the Ketchum’s vice presidents tweeted about how he would die if he had to live in Memphis, needless today, FedEx was infuriated.How do you avoid this?When you post updates in social media, you need to remember all of the stakeholders that are important to your company. That may include customers/clients, partners, investors, or the press. Don’t be stupid. Be careful not to publicly tweet or share anything offensive or something that could be taken the wrong way. You may not be tweeting/sharing from your business’ corporate account, but you will still be held responsible for your company’s reputation.What other rookie social media mistakes have you seen business make?Photo Credit: nimbulast_img read more

How to Use Internal Linking to Improve Your Website’s SEO

first_imgGreat content and attracting inbound links are major elements of your SEO strategy. If you’ve created an exciting blog post or ebook, you’ll naturally want to work on making sure that you are driving as much traffic to it as possible. Part of that strategy should always include internal linking, and understanding how the other pages of your website can contribute value toward your new page.If you are working on any important campaign, it’s absolutely critical to figure out which of your already great, high-authority pages should be linking to your new page, or what ongoing efforts can continue to build link authority for your site over time. And with great internal linking, ranking for very difficult keyword phrases is made much easier as you share the authority of your other best content with your new efforts.Why Internal Linking Is Important Remember that a search engine’s ultimate goal is to surface the very best few pages about a topic on the web. With the focus that most linkbuilders and SEO specialists have on inbound links and developing links from other sites, it is easy to overlook how internal linking is important. If you’ve heard that inbound links are like other sites voting for your content and telling search engines what your content is about, internal links are like voting for yourself and also letting the search engine know about your vote.While it’s obviously better to have more people than just yourself voting for your content, if you don’t start by voting for yourself, the search engines will have a difficult time considering your page as one of the best on the web. Internal links are valuable not just because they are a direct signal that your content is important, but also because those links themselves pass on their own link authority.When you consider that the link authority of each page is being shared into your website from these internal links, the value of your blog and other linked pages is more obvious to search engines. While these pages are ranking well and bringing traffic into your website on their own, there is a second layer of SEO benefit that they can bring to your website if you properly apply them to your internal linking strategy.How to Leverage Internal LinkingIf there’s a page on your website that you care about a lot and that has a lot of value to you, you should be thinking about how you can explain that value to a search engine. Start by considering how a search engine understands the value of an internal link; it’s looking at how many pages on your website link to that page, and how they link to it. If every page of your website links to something, it must be important to you — like your homepage, or your blog’s homepage. If the only links in to your blog are from your ‘About Us’ section and nothing from your homepage or your website’s main navigation, you have already sent a strong signal to search engines that your blog is not very strong. On the other hand, if your blog is in the main navigation on your website, Google and Bing will treat it like one of your top pages.3 Ways to Improve the Internal Linking on Your WebsiteHere are three exercises you should go through to ensure you are effectively using the authority of your internal pages.1) Sketch out a map of your website. Make a list of each page in your main navigation and what links are on each of those major pages. This will help you understand the links that you already have between each section of your site, and how you’ve linked it together in the past. Sometimes, laying out your whole website visually is the only way to understand what you’ve overlooked and what’s working. You might just uncover that the reason some of your best pages are ranking well is because you subconsciously did a great job building your own links into them from your other content.2) Next, look at the topics that you frequently write about. If you’re writing regularly about something, you should have another dedicated page on your website about that topic — like a landing page with an offer, for example. Each of those posts should be linking to that authoritative page on the subject, and it should be optimized for conversions. If your landing page has a prominent call-to-action, your effective use of internal linking will help drive more new leads through the offer.Also consider where that page lies in your navigation, and if it’s worth linking to from your homepage or products page. Depending on your business, you might even find that linking to a specific blog post or page from your website’s main navigation might suit you well. For example, if your company often needs to explain your business to people who discover you, that would make a good blog post that deserves major promotion across your site. 3) Think about every other page that could link to your ranking page. If it is a page related to a topic you frequently blog about, make sure each of your new blog posts about that topic reference that page and link into it. You can see this in how HubSpot ranks for the term ‘how to use facebook for business.’One of the major factors behind its rank is that we regularly write about how to use Facebook for business, we have a lot of very powerful links from our blog posts about using Facebook for business, and we have at least one link in each of those entries to our Facebook for Business landing page. Those blog posts we wrote over the last five years about this topic all have great authority of their own because people have linked to them, and each of them links to our landing page to further build that value.How have you used internal linking, or seen it used, to help a website expand their SEO footprint?Image credit: disoculated Post by Brian Whalley Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Feb 22, 2012 9:00:00 AM, updated July 28 2017 Link Buildinglast_img read more

How to Embed Instagram Photos and Videos, No Hacks Required [Quick Tip]

first_imgA few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly.While Instagram photos have never had the embedding option either, you could easily make up for it with a little HTML know-how. With a little bit of hacking, you could make Instagram photos appear on your blog … but it wasn’t the easiest process possible. Well, lucky for us, we don’t need to hack anymore. Yesterday, Instagram announced that users can now easily generate embed codes for photos and videos through their desktop browser (no mobile support just yet) … and inbound marketers everywhere rejoiced. Now you can use your Instagram content to spruce up blog posts and landing pages with visual content. Yay! If you’re one of those marketers who is excited about this update, but you’re not sure how to start embedding photos and videos, here’s how you do it.How to Embed Instagram Photos and VideosThe process is really intuitive and easy, but here are the step-by-step instructions to embed Instagram posts on your website or blog.Step 1: Open up the photo or video you would like to embed and click the arrow on the top right corner.Step 2: Click ‘Copy Embed Code.’Step 3: Paste it into your site’s HTML code and prosper!One thing to keep in mind is that there isn’t an out-of-the-box sizing option — you’ll have to dive into the code to resize the embedded photo or video. Here’s what it looks like once it’s embedded:PhotoVideo… And that’s it! Easy peasy, lemon squeezy. Tell us — how are you going to use Instagram embeds in your inbound marketing content?Image credit: massdistraction Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jul 11, 2013 8:00:00 AM, updated July 28 2017 Social Media Videolast_img read more

Inbound Marketing Defined in 140 Characters

first_imgMy job is inbound marketing.But what does that mean? What exactly is inbound marketing? And when push comes to shove, how do you define it in black and white?Well, like a typical inbound marketer, I decided to ask Twitter. The question I posed was, “Can anyone explain or define “inbound marketing” in a tweet? Go.” And then I cc’d a bunch of important people with lots of Twitter followers so people would actually read it.Here’s what people had to say. And I’ll add the way I define inbound marketing at the end of the post — I hope you will, too.What Is Inbound Marketing? 10 Good Definitions in Fewer Than 140 Characters1) Via @TheRealSunjay, a former HubSpotter, Grouponer, and current employee of Kitchensurfing.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Get found, Convert and Analyze via thought leadership demonstration— Sunjay Agtey (@TheRealSunjay) August 6, 20132) Via @Mallikarjunan, a current HubSpotter and author of How to Sell Better Than Amazon.@TheRealSunjay @Corey_bos @HubSpot @Impactbnd @kuno @kippbodnar @mvolpe create valuable, enjoyable experiences instead of interrupting them.— Sam Mallikarjunan (@Mallikarjunan) August 6, 20133) Via @ranjanxroy, co-founder of Informerly and recent guest blogger on this very blog!@Corey_bos @hubspot @mallikarjunan @impactbnd @kuno @kippbodnar @mvolpe “Marketing that doesn’t suck”— Ranjan Roy (@ranjanxroy) August 6, 20134) Via @ObinnaOsobalu, strategist and inbound marketer at TodayBusiness SocialMedia.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Bring/add value to a conversation/topic that ‘pulls’ consumers.— Obinna O’sobalu (@ObinnaOsobalu) August 6, 20135) Via @Susanna_Larosa, social media professional.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe Create engaging content -> make it easy to find –> engage!— Susanna LaRosa (@Susanna_Larosa) August 6, 20136) Via @MyNameIsB2BM, blogger and online marketing enthusiast.Attract with content, persuade with expertise and get hired. :)@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe— Oliver Fedtke (@MyNameIsB2BM) August 6, 20137) Via @TheBostonChow, photographer, writer, and surprisingly, also a southern puppy. True story.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar @mvolpe know your people, help your people, and make your people happy—  TheBostonChow (@TheBostonChow) August 6, 20138) Via @pmbaintx, an internet marketing professional.@Corey_bos; @HubSpot; ; @Impactbnd; “Meeting prospects WHEN they want, WHERE they want, w/ WHAT they want.” BOOM.— Paul Bain (@pmbaintx) August 7, 20139) Via @scottnelle, web developer and musician.@Corey_bos Make things that make people want to work with you.— Scott Nellé (@scottnelle) August 6, 201310) Via @mvolpe, HubSpot CMO and guy who has written and spoken about inbound marketing since before it was cool.@Corey_bos @HubSpot @Mallikarjunan @Impactbnd @kuno @kippbodnar Marketing by attracting, not interrupting.— Mike Volpe (@mvolpe) August 6, 2013How I Define Inbound MarketingIf I have to define inbound marketing in only 140 characters — and I think succinct definitions are a worthwhile goal — here’s what I got for ya:Inbound marketing is the discipline of efficiently turning strangers into people that want to — and should — do business with you.What do you think? Good? Bad? So-so? There’s a much more descriptive definition of inbound marketing here, if you’d like something succinct yet comprehensive (aka greater than 140 characters, but not so long you fall asleep at the keyboard). Or if all else fails, just listen to my boss.What do you think? What’s your definition of inbound marketing? Try to keep it to fewer than 140 characters … even though the comments section won’t cut you off.Image credit: Billy Rowlinson Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Aug 7, 2013 2:00:00 PM, updated February 01 2017 Topics:last_img read more

How SEO’s Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week

first_img Originally published Oct 27, 2013 8:00:00 AM, updated February 01 2017 SEO and Content Marketing Topics: It’s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?). Fear not, marketers — we’ve got you covered.Below, you’ll find comprehensive-yet-concise tips on how to accomplish a number of inbound undertakings via some of the posts featured on Inbound Hub this past week. You’ll also get some insights regarding just what exactly the future holds for SEO, and what the heck is going on over at Google.So take a break from putting together your Walter White or Miley Cyrus Halloween costume (seriously — everyone’s going to be them this year, so you may wanna come up a backup plan) and absorb all of the advice and observations we’ve published in the last seven days.The Future of SEO and What it Means for Inbound Marketing [SlideShare]No, this isn’t fake forecasting like Conan does from time to time. With some expert analysis, we delved into just how much SEO has shifted in the last decade (and even the past few years) and predicted what will change in the world of search — from mobile, to social, to context. In addition to this thorough post, we also have a SlideShare detailing what’s to come for SEO and inbound.How to Generate Click-to-Tweet Links for Your Content [Quick Tip]Posting great content just isn’t enough these days — you’ve gotta know how to get people to share your content. A simple way to do this? Add click-to-tweet links right next to your copy. So, the next time you develop a post filled with useful stats or quotes you want the Twitterverse to share, plop some of these buttons next to them and you could see social sharing of your content boom.The Complete Checklist for Creating Compelling Calls-to-ActionComing up with distinct, awesome-looking calls-to-action that’ll entice readers to click isn’t the easiest of tasks — that is, of course, unless you know the vital elements that make great CTAs. Take a glance at this easy-to-follow list of the major components successful CTAs have and you’ll realize just how easy it is to start generating some of your own.4 Essential Best Practices to Successfully Prospect Inbound LeadsFrom our own Mark Roberge comes a post salespeople would be wise to read. When it comes to prospecting, Mark knows a thing or two. To get a glimpse into what he considers the best practices for working with leads and moving them through the sales cycle, check out his latest post featured in our Sales section. (Hint: Making old-school cold calls and elevator pitches aren’t moves he advises).How to Hack Google Plus for SEO ValueAh, Google+: the other social network — or is it? Marketers everywhere are starting to view it as much more than just a bonus social platform to post their content to and engage with their audiences. It’s actually become quite the substantial source for leads for many agencies and companies, and it continues to grow and evolve by the day. Check out our post on Inbound Insiders that relays how you can garner some SEO value from the site.Seth Godin Says Google Has Officially Jumped the SharkSpeaking of Google, the company continues to make noise with changes galore. After announcing it will start using users’ photos and information in ads, The Google is now shaking up another aspect of its ad game by testing out some (rather obscenely large) banner ads. Dan Lyons talks about the move and what’s going on with the search engine conglomerate lately in his Up and to the Right section.What was the most interesting thing you learned this week on Inbound Hub? What do you want to see more of? Leave your feedback in the comments!Image credit: Kheoh Yee Wei Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Marketing Mad Libs: Expert Edition [SlideShare]

first_img Marketing Mad Libs: Expert Edition from HubSpotA few core themes emerged from our favorite fill-in-the-blanks:The Power of the CrowdRecently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. That trend in content, combined with the massive success of Uber and AirBnB, led both Jeremiah Owyang and Michael Lieberman of Square 2 Marketing to reference the power of the crowd in their Mad Libs. Jeremiah referenced Quirky and GE’s willingness to crowdsource product feedback, while Michael referenced resurfacing client content as one of the most underrated marketing tactics.As marketers, we take pride in being content machines, but we shouldn’t hesitate to lean on our customers, followers, and community from time to time for valuable content. Regardless of the publishing platform or the marketing focus, one thing is clear: Your audience wants to get out of the stands and into the game, and brands who ignore this trend do so at their peril.The Human Touch MattersDavid Meerman Scott isn’t one to mince words, so it’s no surprise that he shared this advice: “Stop trying to pimp your products and services. Nobody cares.”The team at LinkedIn agreed, noting that brands spend too much time trying to distinguish between B2B and B2C marketing. At the end of the day, Lana Khavinson from LinkedIn notes: “There is no such thing as B2B or B2C, it’s all H2H, human to human.”Far too often, marketers think about their emails, landing pages, websites, or campaigns without giving enough consideration to their audience. How do your customers consume content? What do they care most about? How can you help, educate, or entertain them? Earning attention is far more impactful than renting it — that’s one of the most important tenets of inbound marketing, and a consistent refrain from Marketing Mad Libs.Learn to Tell a Great StoryAllen Bonde of Actuate said “a passion for storytelling” was his number one criteria for hiring a new marketer, while Rand Fishkin noted the power that serendipity can have in your marketing efforts if you’re willing to look beyond just data. Anne Mercogliano of Twitter shared that the businesses that break through social media noise are the ones that “prioritize content that offers value” to their community.One thing is clear: Whether you’re at an event, eating dinner at a bar, or interacting with a brand for the first time on social media, everyone loves a good storyteller. So if you’re creating visual content, writing awesome blog posts, or giving incredible presentations, remember that a compelling story wins the day.How would you finish some of these mad libs? Comment and let us know! Topics: Content Creation As a group, we marketers can be a bit … verbose. Particularly when we add in experts and analysts who talk about marketing for a living.With attention spans dwindling and Polar Vortex induced cabin fever setting in, we tried to brainstorm a way that we could make use of the projections and thought leadership of pioneers in our field without an encyclopedia full of content.Hence, the birth of Marketing Mad Libs: Expert Edition, in which we gave some of our favorite analysts, authors, and all-around awesome marketers the task of finishing a sentence with a prediction or insight. (The shorter and pithier, the better.) Take a look:center_img Originally published Mar 7, 2014 2:13:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Demand Generation Benchmarks & Trends: Software Marketer Edition

first_imgWhile creating the survey for this report, we were interested in whether the different industries had radically different conversion funnels across visitors, leads, and sales opportunities. The charts below feature a comparison between software companies and respondents from all industries. What we see is a similar distribution pattern of responses — imagine plotting two curves against these bar charts, and you’ll see that they take the same shape.There are probably a number of reasons why this trend exists. For one, there may be a coincidence in how marketers were selected for the survey’s sample. There could also be a hidden trend in what the different industries are doing from a strategic perspective. And of course, if we were to compare all industries on a 1:1 basis, we’d probably see more anomalies.Despite potential nuances, one takeaway stands out: These patterns suggest that marketing is a predictable process. With more visitors come more leads and more sales opportunities — a trend confirmed by the Demand Gen Benchmarks Report, which found a correlation between companies exceeding their revenue goals and generating a higher number of monthly website visitors, leads, and sales opportunities. Companies that didn’t know their demand gen benchmarks (indicating a lack of structure in their marketing programs) were less likely to be achieving their revenue goals.2) The software industry is more likely than other industries to rank inbound marketing techniques like content creation and marketing automation/lead management among their top three marketing investments. They’re also investing less in traditional advertising. (Tweet This Stat) The marketing formula seems simple: Attract audiences, engage prospects, convert leads, and facilitate retention. One of the biggest “wins” you can achieve is the ability to connect your disparate initiatives into a scalable, predictable demand generation engine.But when you’re in the trenches, you know this process is easier said than done. Marketers, immersed within their organizations, frequently lack access to industry data. The question of what’s “normal” can be challenging to answer — which makes it tough to justify your budgetary needs to your boss. That’s why benchmarks are so helpful — they help you figure out where you stand in your industry. Below, we dove into several demand gen benchmarks from one industry in particular: software. Read on to learn more.(If you’d like to get a deeper look into this industry or check out some others, you can download the full 2015 Demand Generation Benchmark Report here. It features data from a survey of more than 900 marketers in management levels and above, in 11 industries ranging from media & publishing, finance, healthcare, travel & tourism, consumer products, and consulting.)1) In terms of monthly visitors, leads, and sales opportunities generated, software companies aren’t radically different from other industries. (Tweet This Stat) Originally published May 8, 2015 12:00:00 PM, updated February 01 2017 Lead Generation The survey asked marketers to rank their top and bottom three marketing investments to explore the relationships between companies’ marketing strategies and the benchmarks assessed in this blog post.What we need to keep in mind is that the top and bottom lists from this report don’t differentiate between the levels of budget spent on one tactic over another. For instance, we cannot tell whether content creation received more investment than marketing automation/lead management. What we can say is that content creation and marketing automation/lead management had the highest likelihoods of being ranked among software companies’ top three marketing investments.We have to be careful to remember that a higher investment in budget doesn’t necessarily correspond to an investment in effort. A company, for instance, could spend millions per year on a billboard but actually put more effort into content assets — dozens of blog posts and ebooks — that cost only tens of thousands of dollars to produce in house. The content investment wouldn’t be as high as the traditional advertising investment; however, the effort devoted to content would be much higher.What we can see, however, is that software companies are investing more heavily than other industries in inbound techniques. This trend relates back to a key point from the previous section — that structured marketing programs bridge the gap between effort and success. Inbound marketing efforts like marketing automation/lead management help connect the dots between otherwise dissociated marketing efforts (like tradeshows and email marketing) so you better prove ROI. 3) Software companies are paying higher costs per lead than other industries. (Tweet This Stat)Across all industries, companies reported paying between $1 and $25 on average per lead, while 44% of software companies reported paying more, at $51-$100 on average per lead. One possible explanation for this trend is that acquisition costs are higher for software than other industries due to higher levels of competition in the market and higher customer lifetime values (LTV).Regardless of the explanation, there’s a very clear takeaway from this trend: Wasted leads yield wasted marketing investments. Software companies especially need to make sure that their customers aren’t falling through the cracks. Paths to conversion are complex, and brands need to be present in their audiences’ sales journeys. Inbound techniques like marketing automation, lead nurturing, and content creation are crucial for driving ROI on cost per lead investments.4) Software companies tend to see slightly higher email open and clickthrough rates compared to other industries. (Tweet This Stat)center_img Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack More than 70% of surveyed software companies reported email open rates of higher than 10%, and close to 80% of software companies reported click-through rates of higher than 1%. Across all industries, the survey found a notable trend: Companies exceeding or achieving their revenue goals reported high open and click-through rates.One possible explanation for the trend below is that software companies are more likely than other industries to invest in marketing automation and lead nurturing techniques, which rely on segmentation, interest-based personalization, and targeted content.Final ThoughtsThe bottom line for the software industry is clear: Marketing relationships trump one-off tactics. Facing higher than average costs per lead, the software industry can’t afford to let their website visitors and leads fall through the cracks. Inbound marketing investments are crucial to the future of demand generation in this industry. Marketing is about people, and inbound builds structure around this mission-critical perspective.last_img read more

Sanjay Manjrekar picks India’s playing XI for 1st T20I vs Australia, no place for MS Dhoni

first_imgAs India prepare to take on Australia in the first Twenty20 International of the two-match series at the Dr. Y.S. Rajasekhara Reddy ACA-VDCA Cricket Stadium in Visakhapatnam, Sanjay Manjrekar feels MS Dhoni should not feature in the playing XI for the home side.Manjrekar named his predicted playing XI for the first T20I against Australia in which Dhoni does not find a place. He though decided to hand the wicket-keeping duties over to Rishabh Pant for the game.”Considering that MS Dhoni is now certainty for the World Cup, it is worthwhile having a look at someone like Pant again, create healthy competition,” Manjrekar told ESPNCricinfo.Manjrekar’s XI -Shikhar Dhawan, Rohit Sharma, Virat Kohli, Rishabh Pant (WK), Dinesh Karthik, Vijay Shankar/Krunal Pandya, Mayank Markhande, Yuzvendra Chahal, Siddharth Kaul, Umesh Yadav, Jasprit BumrahWhen asked about what the T2oIs will mean for India as they begin their last stretch before the 2019 ICC world Cup, Manjrekar said it will be “relaxed”.”A little bit of relaxed kind of approach because this is T20s and preparation for 50-over World Cup cannot really be based on T20 performances. I guess it will still be in the minds of the selectors,” Manjrekar said.”A few spots still are open – people like Rishabh Pant coming in contention, Vijay Shankar, Ravindra Jadeja as the spin alternative and Markhande as well as – who India can try like a wild card entry into the World Cup squad,” Manjrekar said.With Hardik Pandya out injured, it will be a great opportunity for Shankar to strengthen his case while Pant will also look to make the most of the chances he gets.advertisementFor Karthik, who is still in the mix, the two T20s will be his last chance to make a statement.As for India captain, Kohli will look to straightway get back among runs after a sterling 2018 where he ended the year with an astounding 2,735 runs from 38 matches across formats.He averages 61 from 13 T20I innings against Australia with five half-centuries in those games.Also Read | Rishabh Pant, KL Rahul in focus as India play Australia in final series before World CupAlso Read | Want to declare Pakistan as the apartheid of cricket: CoA chief Vinod Rai to India TodayAlso Read | The tale of two captains, Virat Kohli vs Aaron Finchlast_img read more

13 of the Most Creative Agency ‘Meet the Team’ Pages We’ve Ever Seen

first_img Topics: Originally published Dec 12, 2016 5:00:00 AM, updated July 28 2017 Agency websites can be kind of intimidating.They’re meticulously styled. They make bold declarations. And they’re not always extremely straightforward.To a prospect seeking out a new agency partner, it can all be a little overwhelming. It’s easy to wonder: Who are the real people behind all the smoke and mirrors?Download our collection of awesome ‘About Us’ page examples here, and get tips for making yours great, too. Adding a “Meet the Team” page or section to your website is an easy, effective way to give your business a accessible face. It gives prospects an idea of who exactly they’ll be working with, and shows potential employees that you’re proud of the people on your team.For some inspiration, see how these agencies introduce visitors to their most important creative assets: their people.13 Creative Agency ‘Meet the Team’ Pages1) Sub RosaSub Rosa, a Manhattan-based strategy and design studio, decided to skip the typical employee headshots in favor of something a little more unconventional.They invited team members to bring in 10 to 12 objects that best represent their personalities, photographed them, and asked employees to briefly explain the value of each object. These original profiles were then shared on their website instead of traditional employee bios.”By seeing the objects we hold most dear and the stories attached to them, we give a deeper look inside ourselves,” said Michael Ventura, founder and CEO of Sub Rosa, to Digiday.2) Digital MarmeladeSince most employee bios read a lot like a list of stats (“10 years in the industry … 4 years at the company … Managed 80 website redesign projects … “) the folks at Digital Marmelade decided to have a little fun with the format.Each employee at the London-based marketing agency has a trading card-style profile detailing their actual marketing accomplishments and personal facts, as well as their fictional superhero abilities.It’s a quirky twist that gives visitors a colorful snapshot of the agency’s team, highlighting both their impressive experience and friendly culture.3) Studio AirportThis Dutch agency offers up a clever, slapstick take on the typical yearbook-style grid of employee photos.When you hover over a picture, the employee in the photo starts to interact with the employees around it — e.g., dumping a bucket of water on the person in the photo below them, shining a light on the person next to them, or aiming a leaf blower towards their neighbor.4) Sagmeister & WalshThe bios and headshots for Sagmeister & Walsh’s team seem perfectly conventional at first glance, but if you hang around the page for a second, their faces move ever so slightly — a subtle effect that’s so quick you’ll think you might have imagined it.Each team member has a different, nearly imperceptable movement — some tilt their heads, and others simply blink before reverting back to their resting places as stony-faced portraits. A scroll through the section feels like a trip to a mysterious museum where the paintings are coming to life.5) BoldenBolden’s team bios are more conventional than some of the others on this list, but what they lack in invention they more than make up for with style.Hovering over each team member’s picture produces a colorful stacked card effect, revealing brief employee bios in coordinated fonts. This is a great example of a minimal, accessible “Meet the Team” page that manages to look cool and introduce the faces behind the agency without going over the top.6) Rock Kitchen HarrisRock Kitchen Harris, a full-service agency, decided to skip the photos altogether and showcase the cartoon versions of their employees instead.Each employee at the English agency had a custom caricature drawn up, and every single one has a different personality. While some employees opted for representations reminiscent of LinkedIn profile pictures, others got a little creative with it, dressing their cartoon selves up as Ewoks and other characters.7) FCINQFCINQ, a creative studio, introduces us to their team with a collage of colorful bubbles.Hovering over an employee’s individual circle produces a zoomed-in effect, and clicking expands their headshot with their name and social profiles. The splashy set up is a stylish alternative to the expected rows of team photos and names.8) Zulu Alpha KiloThis Canadian agency presents their founding team with refreshing comedic flair. While many agency leaders choose to represent themselves with stoic business portraits, the three leaders of Zulu Alpha Kilo opted for playful photos and cheeky bios.Here’s an excerpt from the bio of Marcus Alpha — the agency’s “Ultra Chief Creative Director Officer”:Marcus has a reputation for pushing his creative teams further than any other creative director. He makes them work late nights, weekends and through holidays in pursuit of that one truly breakthrough creative idea. And when they’ve finally cracked it after weeks of gruelling and thankless work, Marcus will triumphantly stand in front of the client and present it as an idea he had in the shower that morning instead.9) Stink DigitalWe love this expertly color-coordinated slideshow of team members form Stink Digital.This creative agency has offices in five major cities around the world — including New York, Paris, and Berlin — but having a personable “Meet the Team” section helps give their business an accessible edge. They don’t call themselves “a global company with a local feel” for nothing.10) DrexlerThis “Meet the Team” section from Drexler is perfect proof that you don’t necessarily need a whole page devoted to introducing your employees — just a small section can do the trick.This simple but polished team member marquee appears at the bottom of the Baltimore, Maryland-based agency’s “About” page, and adds a welcome personal touch to their website.11) UnfoldInspired by the periodic table of elements, this “Meet the Team” section from Norwegian agency Unfold is minimal but far from boring.Employee headshots are arranged in a masonry style layout, each anchored by muted blocks of color. The effect is sophisticated and modern.12) Push.To take their employee introductions up a notch, Florida-based agency Push. introduced a dose of animation.When you hover over a picture of one of their leaders, they strike a power pose. It’s a seemingly small touch that adds some major visual interest to the otherwise conventional page.13) SoupTo illustrate how their small team collaborates on projects, Soup created this interactive diagram. The circle is divided into three sections — dev, design, and workflows — and when you hover over one of the segments, the team members associated with that particular branch pop up in the circles to the right.It’s a creative way to exhibit their process and demonstrate how each team member contributes to projects.Does your agency have a “meet the team” section on your website? Let us know in the comments. Website Design Don’t forget to share this post!last_img read more