While most of the attention in India’s election has been focused on the fates of the major political parties and their leaders, for those voters who are fed up with them, a new candidate emerged – Nota. Related Items
While most of the attention in India’s election has been focused on the fates of the major political parties and their leaders, for those voters who are fed up with them, a new candidate emerged – Nota. Related Items
The Delhi government will send 400 teachers to Singapore for skill development and training, Deputy Chief Minister Manish Sisodia said on July 10. A proposal for the training program at the Singapore-based National Institute of Education has been approved, Sisodia, who is also in charge of the education department, tweeted.Delhi govt will be sending 400 teachers for training to Singapore based National Inst. of Education. 200 teachers have already got trained by this worlds top educators-training institute last year .Proposal approved today.— Manish Sisodia (@msisodia) July 10, 2018The teachers selected for the initiative are mentor teachers who have been selected from the regular cadre of teachers, NDTV reported, citing sources. The program will help them get international exposure about improvement in teaching-learning methodologies and then pass it on to the other teachers they mentor, the report added.“Just like with students, teachers deserve to learn new things and develop new understanding,” Sisodia tweeted later.Just like with students, teachers deserve to learn new things and develop new understanding. https://t.co/VKQGskpX6J— Manish Sisodia (@msisodia) July 11, 2018Delhi Chief Minister Arvind Kejriwal also commented on the initiative on the social media. “The future of any country depends upon its teachers. They shape our kids. Del govt is committed to providing best training to its teachers (sic),” he tweeted.The future of any country depends upon its teachers. They shape our kids. Del govt is committed to providing best training to its teachers. https://t.co/7lh2Ed04yA— Arvind Kejriwal (@ArvindKejriwal) July 10, 2018The Aam Aadmi Party-led government had sent 200 teachers to the Singapore institute on a similar tour in August last year.Six government school teachers from Delhi were also awarded the Fulbright Teaching Fellowship recently, the NDTV report added.A group of Delhi government school principals was earlier sent to the Cambridge University in the United Kingdom for a course in School Leadership Development, IANS reported.Meanwhile, the Delhi government is also planning to follow the “Singaporean model” for water treatment, Kejriwal said on July 10. The method, which uses waste water and purifies it for release into the system, will help increase 15 to 20 percent of the water supply in Delhi by 2020 and by 50 percent in the next five years, the AAP leader said. Water from sewage treatment plants (STPs) will be treated to high-quality level at Palla near Delhi-Haryana border and released into the Yamuna canal, Kejriwal added. Related Itemsaap aadmi partyDelhiSingapore
India has asked United States to take a balanced and sensitive view on the proposed changes in H1B visa system as it affects citizens-to-citizens links, which are essential to bring energy into Indo-U.S. relations.Secretary of State Michael R. Pompeo and Secretary of Defense James N. Mattis are in India to discuss common defense and security concerns and trade and commerce. They met India’s External Affairs Minister Sushma Swaraj and Defense Minister Nirmala Sitharaman yesterday.Speaking to media after the meeting, Swaraj said, “I have requested Secretary Pompeo to adopt a balanced and sensitive view on the issue of proposed changes in the H-1 B visa regime as this could affect the people-to-people links which are important for energizing ties.”The Indian Ministry of Foreign Affairs also issued Swaraj’s press remarks for first 2+2 talks between India and U.S., where she sought Secretary Pompeo’s support to nurture people-to-people links and urged for a non-discriminatory and predictable approach to H1B visas.She said in this statement, “Specifically, I conveyed our expectation for a non-discriminatory and predictable approach to the H1B visa regime, given its high impact on innovation, competitiveness, and people-to-people partnership, all of which are a vital source of strength for our relationship.”She further added, “I have mentioned this to Secretary Pompeo that on the basis of the friendship which exists between President Trump and Prime Minister Modi, Indians believe that America will not work against their interest. I have mentioned him to maintain the trust of Indians.”United States has made certain changes in its policies for H1B visas, which are most sought-after visas among Indian professionals. The U.S. government has taken some steps recently such as increasing the premium processing fee and extending the suspension of premium processing of these visas.The U.S. government says that American tech companies have been misusing H1B visa to hire foreign workers at the cost of American workers. The Trump administration had earlier warned IT companies to not misuse H1B visas.The 2+2 talks between two the nations is the first meeting between Swaraj and her American counterpart Pompeo. This new dialogue format was decided by Prime Minister Narendra Modi and President Trump during their meeting in Washington in June 2017.Indian Defence Minister Nirmala Sitharaman and her U.S. counterpart James Mattis also took part in these talks and discussed common defense and security concerns. India and United States have signed Communications Compatibility and Security Agreement (COMCASA) that will facilitate access to advanced defense systems and enable India to optimally utilize its existing U.S.-origin platforms.Both nations have also agreed to secure hotlines between foreign ministers of these countries as well as between defense ministers of both countries. Related Items
Mumbai municipal authorities have razed the shantytown homes of Slumdog Millionaire child star Azharuddin Ismail, 9 and Rubina Ali, 10, forcing them into the streets.After the film’s runaway success ($326 million gross thus far), local authorities had promised homes for the child stars and the film’s producers also pledged financial support for the children, including $100,000 toward housing. Ismail told the media that he was awakened by police before his house was demolished and that he now sleeps on the streets. Rubina, who likewise, was forced on to the streets, was admitted to a hospital two days after her home was razed. She has since moved in with a relative.Film director Danny Boyle met the child stars in Mumbai after they lost their homes and again pledged to secure them housing. But Rubina’s father Rafiq Qureshi, cut off his meeting with Boyle and stormed out in a huff, protesting to reporters: “It has been five to six months. Everything is available in Mumbai if you have the money. If you really want to get us a house you can get us a house in two days. After the Oscars they forgot about us.”A true Slumdog Millionaire tale. Only, me slumdog, you millionaire. Related Items
The nutty right wing Fox host Glen Beck is taking heat for a television rant on healthcare ridiculing Indian and mocking the Ganges as a disease. In a segment on medical tourism, Beck complains: “I don’t want a discounted doctor. I don’t want discounted wages. I don’t want any of this stuff. If I wanted to live in India, I’d live in India. I want not the Indian lifestyle, I want the American lifestyle. I’m sure, no offense to India, I’m sure it’s beautiful and everything. I’ve heard especially this time of year, especially by the – you know that one big river they have there that sounds like a disease? Come on, it does. I mean, if somebody said, ‘I’m sorry, you have a really bad case of Ganges,’ you’d want Cipro.”He ridicules low cost healthcare in India, noting “The best I can figure is all that money goes to high-tech hospitals and doctors who studied at Harvard rather than Gajra Raja medical school. Oh sure, yeah, you know, it’s weird. You can buy a Gucci bag on any New York street corner for like four bucks. No different than the 3,000 dollar real thing. They’re identical!He mocks “workers in the healthcare industry that make slightly more here than in India. Because, you know, they have an American lifestyle, maybe a couple of cars, great union benefits, and homes with something that we in America like to call flush toilets.” Related Items
Bengaluru is the best Indian city for expatriates, according to a global survey.The Worldwide Quality of Living survey 2010 compiled by HR consultancy Mercer for 2010 ranked Bengaluru 140th this year. New Delhi ranked 143rd, Mumbai 144th, Kolkata 145th and Chennai 153rd on the list.Vienna (Austria) tops the list, followed by Zurich and Geneva, Switzerland. Singapore topped the list of cities in Asia with a ranking of 28. Related Items
The theme music to NBC Nightly News is unmistakable, iconic and powerful.Written in 1984 by Academy Award-winning composer John Williams, “The Mission Theme” is a lush, full orchestration layering horns, strings and pulsing rhythms into a signature sound that conveys a sense of urgency and seriousness to the broadcast that follows.Although television viewers only hear a few seconds of the score, which is nearly four minutes long, that little sample is enough.And that, says author and composer Joel Beckerman, is what the power of sound can do.Beckerman, who has constructed a career translating music into marketing strategies, ought to know. He’s crafted what he calls “sonic branding” for AT&T, Disney, Mercedes, Southwest Airlines, Coca-Cola, Scion and dozens of other companies and products. In Beckerman’s world, making a memorable melody that can linger in a listener’s mind after just a few notes is a benchmark of marketing success.His insights and experiences from decades in the field are gathered into a book, written along with Tyler Gray, titled The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy. It’s an exploration into what makes sound such a vital part of the consumer experience.“In my career, I’ve worked with so many smart, creative people not only in television, but in marketing and branding. What I started to think about more and more was how sound affects us every single moment of our lives,” Beckerman said. “Really, the soundtrack of our lives and … all those different moments of sound guide our moods and change our choices. It changes our mood in an instant.”There is an art and a science to composing sound designed to promote a product or company, he noted. In the digital era, where businesses are competing for customers whose attentions are drawn to a million different things in the course of a day, selling sound goes beyond creating a cutesy jingle.In corporate America, branding must be monetized.Monetizing Music“Apple proved that if you love a company, you will do business with them,” Beckerman said. “A very, very valuable commodity is your brand— not just for its own sake, but in terms of how it helps you monetize customer relationships. . It gives you these emotional reactions and emotional connections in a matter of just a second.”Take Chili’s restaurants, for example.A curious thing happens at dinnertime inside a Chili’s, Beckerman said. No one will have ordered fajitas, the restaurant’s signature dish. Then one customer places an order, and the sizzling plate is carried through the dining room to the table. Shortly after that, the kitchen will push out 10 or 15 more orders for fajitas.“It’s a multi-sensory chain reaction triggered by sound, and then you’re completely helpless,” Beckerman said of the process.It’s not just the smell of the food — because there’s a symphony of aromas inside any restaurant — but the sound of the sizzle that grabs customers, he added. That same sizzle is used in Chili’s commercials to further emphasize its branding.There are plenty of other examples of successful sonic branding. Beckerman pointed to the sound of an ice cream truck rolling through a neighborhood in the summertime, the electronic tone at the end of an AT&T commercial or the jazzed up chimes that play every time NBC’s logo is shown on television.Even when the audience claims to be sick and tired of a hearing a ubiquitous song, the music still works. “The reality is if [the songs] trigger pleasurable feelings, pleasurable memories for you, you actually really love them,” Beckerman said.Notable BackfiresIn recent years, companies have capitalized on this notion by using pop and rock songs in their advertising. But the strategy doesn’t always work. One notable backfire happened with Royal Caribbean Cruises, which used the 1977 Iggy Pop tune, “Lust For Life,” in several television ads in 2005. The song, which is listed among Rolling Stone‘s “Greatest Songs of All Time,” is about drug abuse and prostitution.Viewers called out the company for its choice, Beckerman said, and the song was quickly yanked.The negative audience reaction highlights the need for authenticity in marketing, according to Beckerman. The modern consumer is savvy and doesn’t want to feel manipulated. Companies are compelled to “tell the truth” in their marketing strategy.“You can’t just jam a song and a brand together,” Beckerman said. “You have to really have a little depth of understanding of what it’s about. It’s not just… that it’s a cool piece of music or you like the way it sounds or you think, ‘Hey, people love this piece of music, so they’re going to love when my brand is associated with it.’ We’re in a realm now where that thinking has to be much more sophisticated.”Part of Beckerman’s job involves guiding clients to appropriate choices and helping them understand that companies can use music and sound to develop their relationships with customers. An important component of that is also knowing when to employ silence.“The problem isn’t that there’s not enough sound. The problem is we are actually overrun by sound,” Beckerman said. “If all you’re doing is kind of yelling at [the audience] all the time, they’re not going to like you very much.”Sound and music as revenue drivers is one of the main themes in the book, which also looks toward the future of marketing. Consumers will interact with screens less and less as technology becomes more advanced, Beckerman predicted. In that era, sound will become even more paramount as a signal to the brain.In a short video on the companion website to the book, the notion is summed up like this: “If a picture is worth a thousand words, then the right sound at the right moment might be worth a thousand pictures.”So, what exactly is this phenomenon that Beckerman calls a boom moment? Simply put, it’s the intersection in which sound or music changes an experience. “Without even realizing it, each of us probably has a couple of dozen boom moments every single day,” he said. Related Items
A book seller employed with a Greater Noida-based school was arrested by the police on Oct. 24 following allegations from a Nigerian family that their child, who studies in Class 6, was being sexually assaulted by a member of the staff inside the school premises for last 4-5 years.The Nigerian boy has been studying in this school since 2013, when he was in Class 2. “His mother has alleged the child has been sodomized for the past 4-5 years,” Surajpur SHO Girish Kotiya was quoted as saying in the Times of India. “They had been noticing changes in his behavior for a while, during which time his academic grades, which were earlier in the 90s, had also seen a steady decline.”An FIR has been registered against the school bookseller Ashok Mishra under Section 377 (sexual activities against order of nature) of the IPC and the POCSO (Protection Of Children from Sexual Offences) Act.Mishra, who lives inside the school premises, was arrested on Oct. 24. A school representative refused to comment on the matter when approached by the publication. District Magistrate BN Singh said he will initiate action. The name of the school is being withheld to protect the child’s identity. No other details were furnished.The allegations surface when schools in the National Capital Region have been looking into their safety measures after a Class 2 student at Ryan International School in Gurugram, Pradhyuman Thakur, was found murdered in a school restroom early last month.After Pradhyuman’s death, the Supreme Court heard two petitions regarding children’s safety. Pradhyuman’s father Barun has established a foundation in his son’s name, which aims to make schools more secure for students.Earlier this year, multiple attacks were reported against African students in the Greater Noida area, following which the expat community took out protest marches. These attacks escalated to violent outbursts on March 27 at Ansal Plaza in Greater Noida, a video posted by Association of African Students in India showed. Related ItemsIndian schools child safetyLittle IndiaNigerian assault DelhiNigerian child sexually assaultedPradhyman murder Ryan School
Like three of the five previous U.S. presidents to visit India before him, Pres. Barack Obama took the customary pilgrimage to an Indian village. Unlike his predecessors, however, he did not actually set foot in one. Instead, in a tip of the hat to India’s vaunted high tech sector, he visited with the residents of Kanpura — a non-descript village, 40 kms. from Ajmer in Rajasthan — via a video link from Mumbai. Kishan Lal, elder brother of the present sarpanch of Naila: “Most of the women who danced around Clinton didn’t even belong to the village.”The video conference purportedly allowed Obama to observe firsthand the IT revolution powering grassroots democracy in rural India at the gram panchayat level, the smallest unit of democratically elected bodies in India. Obama was suitably impressed by “this terrific experiment in democracy,” raving: “One of the incredible benefits of the technology we’re seeing right here is that in many ways India may be in a position to leapfrog some of the intermediate stages of government service delivery, avoiding some of the 20th century mechanisms for delivering services and going straight to the 21st.”Unbeknownst to Obama, the real efficiency of the hi tech experiment — possibly the most important one for Indian officials — lay in the fact that it prevented real life village conditions from intruding upon the shining and spectacular, ready-for-business India on display for the world’s preeminent visitor and his accompanying international media entourage. Far from the range of prying foreign cameras, the marvelous technological efficiency of the Pres. Barack Obama on videoconference with villagers in Kanpuravideoconference masked the lack of the very transparency and accountability that the U.S. president was at that moment extolling.For this investigation, Little India reporters fanned out to the villages blessed with U.S. presidential visits during the past half century to report on what happens after the camera lights have been turned off and the cosmetics and make-up washed away.Barack ObamaKanpura, RajasthanNovember 2010In contrast with previous U.S. presidential visits, the India that greeted Obama had Mohini Bai, the woman who tied a rakhi on Pres. Bill Clinton shows the pen she says is “all that I got.”transformed from a developing country begging for American largesse to an economic juggernaut, one the U.S. was courting as a business partner, for in Obama’s rousing words to parliament “India is not simply emerging; India has already emerged.” The painful realities of 700 million rural Indians, half of whom subsist on under $1 a day in the nation’s 650,000 villages, did not quite square with the economic power theater Indian officials wanted to project. What better to discourage embarrassing images from being beamed by village trotting journalists from the global media than to plan the presidential visit via video satellite, showcasing India’s IT prowess to boot. Almost no journalist actually visited the village that heard Obama’s “Namaste.” Enroute to Kanpura, this reporter encountered scores of stray cattle grazing around people sleeping along the road. Fortunately, neither human nor animal ran any risk of being run over as the unpaved roads are so dangerously unkempt that few automobiles would dare venture on them. Perhaps that is one of the “leapfrogging” advantages of the internet — bypassing 20th century infrastructure development along the path to the 21st century. Stationary webcams don’t move along the lanes of the village and a single frame can make even the grubbiest place look spectacular.Shiv Shankar Singh, the gram sewak at the panchayat office in Kanpura, is the happiest man in the village with the optical-fiber-connectivity: “My task of coordinating various administrative certificates, registrations and enrollments for the villagers has become easier and faster.” Shankar may be happy with the broadband, but an aide, Satya Narain Chippa, scoffs: “The groundwater in and around the place is hard and undrinkable. Supply lines, that bring drinkable water, are opened for not more than an hour once every few days. And each tap of such lines is shared by scores of families. Power supply needed to pump ground water too The girls’ school in Naila received a few chairs and computers during Pres. Bill Clinton’s visit. Now the students don’t have access to even safe rooms for study. remains scant and comes only for a few hours in a day.”The latest IT infrastructure, including the broadband internet connectivity showcased to Pres. Obama, is of dubious value to villagers. Veer Singh Kachawaha, the principal of the Government Secondary School in Kanpura, says: “I don’t know a single person in this village who knows how to operate a computer. I am not sure how the people around would get to use internet. Moreover, electricity is so scarce how would the system run?” Manak Chand, a senior teacher at the school, waves to a computer that is no better than scrap: Naila’s very own Chelsea, named after Pres. Bill Clinton’s daughter. She has an elder sister Monica, named, you guessed it, after Monica Lewinsky“This was provided to us 10 years ago. Since long it is lying unused. The scheme terminated and the contractual instructor stopped coming. Since then we are trying to preserve it in the best possible manner.” That is the added burden for Shiv Raj, the headmaster at Kanpura’s primary school, which received three new machines in the wake of Obama’s visit. The glittering systems stand packed and untouched in his office. “But then I have a different set of problems. Already facing a crunch of teachers, who would teach the kids and how?” says Raj.The building and premises of his school are so barren that one wonders how it could impart even basic education to children, much less computer training. Open drains overflow around the school and in a sort of warm up before class kids vault over open sewers. One student quips, “If you can’t jump and cross the drain, you wouldn’t get admission here.” Raj has already ordered a trunk for safekeeping the computers as he juggles costs to reinforce the school’s falling gates, “That’s all I could do with the meager budget in my hands.” Shankar Gupta, the gram sewak of Naila, shares fond memories of Pres. Bill Clinton’s visit.Raj, of course, had no opportunity to explain his real dilemma to Pres. Obama. Instead, it was left to Sam Pitroda, Advisor to the Prime Minister on Public Information Infrastructure and Innovations, who prattled on about a million kilometers of fiber optic cable that connect 250,000 local governments in 650,000 villages via broadband for education, accountability and open government. After taking in the brief videoconference performance, Obama raved about just how impressed he was with Kanpura: “I want to congratulate all of you for doing the terrific work. And I look forward to watching this terrific experiment in democracy continue to expand all throughout India, and you’ll be a model for countries around the world.”Bill Clinton The Rural Health Training Centre at the Naila Garh Haveli, which was showcased as a dairy cooperative project to Pres. Bill Clinton Naila, RajasthanMarch 2000Bill Clinton became the fourth U.S. president to visit India in March 2000 and his five-day India trip was the longest by a U.S. president. His successor Pres. George W Bush’s two-day visit in March 2006 was all business, charged with the drama surrounding a nuclear deal and he did not visit a village. But Clinton’s itinerary included Naila, a small village on the outskirts of Jaipur. Pres. Clinton walked around and matched steps with Rajasthani women in Naila. Kanpura’s primary school. One student quips, “If you can’t jump and cross the drain, you wouldn’t get admission here.”The one-hour drive to the village from Jaipur is promising. The connecting roads are relatively decent and the village looks clean. Swamps and marshes festering with garbage are noticeably absent. But that is only because there’s an acute scarcity of water in the village. Running water is available for less than an hour daily and groundwater levels are too low to tap easily. In addition, the power supply required to run water pumps is available for just a couple of hours a day. Ten years ago Naila was introduced to the global stage during Pres. Clinton’s visit. The highlight was a rural women-run dairy cooperative, where he chatted up the women and was gifted a membership card. The cooperative does not exist in the village and the building is now used as a rural health training center. There is nary a trace of the much-ballyhooed cooperative showcased to Pres. Clinton.The walls of the rooms in Fatehgarh Naila building, constructed in 1875, still don beautiful and intricate golden paintings. The courtyard in the center of the mesmerizing structure offered a floor for Clinton to dance to Rajasthani The brand new computers that arrived recently at the primary school in Kanpura. Administrators are befuddled about how to use and preserve the machines. tunes. Kishan Lal, elder brother of the present sarpanch of Naila, says: “Most of the women who danced around Clinton didn’t even belong to the village. They were simply roped in from neighboring villages for the show. No dairy co-operative was ever run in the village. It was all staged for the day.”Mohini Bai, whose claim to fame is that she tied a rakhi around the wrist of the world’s most powerful man, recalls: “I run a women society in the village and was offered a chance to showcase the concept before Clinton. We hoped that with the event, our work will be highlighted and the villagers would get some support from the government or any organization. A ball-point-pen with American government stamp on it is all that I got. Haven’t used it yet. I don’t know it will write or not.”At the time though, Naila was smitten with Clinton and there is even a girl named after the former president’s daughter Chelsea in the village. Inspired by the presidential visit, a local zari craftsman renamed his daughter Chaitanya Kumari, who was born just a few days prior Kanpura Gram Panchayat office where Pres. Barack Obama’s “Namaste” was streamed live. Shiv Shankar, the gram sewak, on the job. to Clinton’s visit, as Chelsea Chaturvedi. Ironically her elder sister is named Monica, as in Monica Lewinsky, the infamous intern withwhom Clinton admitted to having an “improper relationship.” The shy girls are local celebrities as every media person visiting Naila desires to interview them. But the world famous Chelsea and Monica of Naila do not have a school, beyond secondary, to attend in Naila. Shankar Gupta, the village’s gram sewak, shares his fond memories of Clinton’s visit and has carefully preserved photographs and newspaper clipping of the day’s coverage. He regrets the fact that the girls’ school in Naila still awaits upgrading, which was promised when the president visited the village. “Most benefited of Clinton’s visit after my mother who got a pen, was this Rajkiya Balika Madhyamik Vidyalaya,” says Shankar, Mohini Bai’s son. “The school rose to secondary level, got a few chairs and four computers. A decade gone by, there doesn’t seem to be any further entry in the school’s inventory. The machines too lie defunct waiting for an instructor. There The only computer at the government secondary school in Kanpura lies in shambles and shares space with pigeons. is an alarming scarcity of teachers, the building is falling, and the girls are forced to study under the open sky.” The government health center, which is run out of the haveli where Clinton shook a leg is rudimentary. Devki Nandan Sharma, a Naila resident who works as a journalist in a neighboring town, says: “The center is fine for pregnancy related counseling and the normal delivery at the max. Other than treating the basic ailments like cold-cough-fever and vaccination, the best you could expect from the center is a referral to government hospital in Jaipur, which is more than 20 kilometers from village.”Jimmy CarterCarterpuri, Haryana Principal Veer Singh and Manak Chand of the secondary school in Kanpura.January 1978Pres. Jimmy Carter was the third U.S. president to visit India. His predecessor Pres. Richard Nixon’s 23-hour stopover in India in 1964 did not allow time for a rural visit. Carter undertook an emotional journey to Daulatpur Nasirabad, a small village near Gurgaon in Haryana, where his mother Lillian Carter had befriended the village Lambardar (headman) during her time in India. Kartar Singh, 70, who was postmaster in the village during Carter’s visit, says: “Ours is no ordinary village. A boy from our village went on to become the president of America. Name any city of India which could boast of something like that.”Kartar, like other elderly men in the village, is convinced that Carter was born in the village. The quaint and wildly popular myth in the village is, of course, untrue. Jimmy Carter, Lillian Kartar Singh sharing his fond memories of U.S. Pres. Jimmy Carter.Carter’s eldest child, was born in Plains, Ga., on Oct 1, 1924, long before Lillian Carter visited India as a Peace Corps volunteer in 1966 at the age of 68. Indeed, had Carter been born in Daulatpur, as some villagers contend, he would have been ineligible to run for U.S. president, the very reason the villagers desire to stake a claim to him. Fortunately for Carter, there was no Tea Party around during his presidency, which would surely have dogged him over his eligibility to serve as president, much as the Birther movement has stoked controversy around Pres. Barack Obama, falsely alleging he was born in Kenya and therefore ineligible to run for president. Pres. Carter and First Lady Rosalynn Carter visited the home where Lillian Carter had stayed and presented the village with its first television set. His eyes glittering with the fond memories of the past, Singh said, “When Carter was leaving, he asked Morarji Desai, the then prime minister, if he could do anything for the village. Desai declined the offer saying that India would take care of it.” Daulatpur was re-christened as Carterpuri, permanently Barfi Devi recalls serving a meal to her guests — the U.S. president and Indian prime minister in Laramadaimprinting Carter’s legacy, but the village remains neglected, although creeping urbanization around Gurgaon might yet touch it in the coming decades. For now though, the roads remain unpaved and the village lacks basic amenities. Kartar Singh recalls wistfully: “In my 70 years of life in Carterpuri, of which I spent 40 years serving as the postmaster of the village, I don’t remember any other day when the village has been groomed so diligently. The roads were all brushed and sprinkled, the administration generously whitewashed all around and it was the first and the last day we saw all those vehicles, workers and machinery.” With a wide grin, he adds, “They didn’t spare even the cow-dung-cakes used for fuel from painting white, seems as if they wanted to paint a ‘White House’ picture of the village for Jimmy.”His brother Awrar Singh adds: “For the villagers, it was the homecoming of an old local. We didn’t expect anything from him, all that we wanted then and now is that the government Alok Tomar with the photo of Pres. Dwight Eisenhower’s visit to Laramada. Left: Then village head Karan Singh’s son Ravindra Singh. builds some educational institute or hospital in Carter’s name, the place will find a better relevance for the generations to come.” The villagers remain emotionally attached to Carter. They celebrate the day he won the Nobel Prize. And they organize a gathering on the annual village holiday every Jan. 3, the day Jimmy Carter came calling.However, one village shopkeeper rues Carter’s visit: “We gained nothing and lost our identity too. What good is it to lose an age-old name? We were better off with the former. As it is, nothing else changed with Carter’s visit.”Three decades after Carter’s visit, the village has yet to see the hospital that was promised to villagers. Awtar’s son points to the vacant plot with a dilapidated boundary adorning the sign board of a “Health Dispensary,” painfully remarking, “This is how India has taken care of us.” The chaupal stage built with umbrella embellishment over the well for Pres. Dwight Eisenhower’s visit now lies in shambles.The village, population 5,000 has just one primary and one secondary school. For higher education, students have to travel to adjacent towns. Says Rama Devi, an elderly woman in the village: “For boys it’s still fine, what to do for the girls? You can’t expect villagers to send their young daughters so far for studies. As it is, the urbanization around has worsened the law-and-order situation. It is not safe at all. The cabbies and migrant workers flocking around find us soft target.” Abutting the village, the hi-tech city of Gurgaon boasts some of the best infrastructural amenities in the country. Gurgaon has developed as one of the prime hubs of outsourcing in India. Complains Kailash, a young shopkeeper in the village: “We get a limited electric supply each day and have to bear with it. All around our village, Gurgaon enjoys uncut power supply 24 x 7. Is the discrimination only because we work for our own citizens and they answer the calls from foreign countries?”Dwight D. EisenhowerLaramada, Uttar Pradesh December 1959 The pond, which was adorned with colored water fountains and ducks for Pres. Dwight Eisenhower, is now an open cesspool.Pres. Dwight D Eisenhower was the first U.S. president to visit India in December 1959. He was proudly escorted to Laramada village, near Agra, by Indian Prime Minister Jawaharlal Nehru. The village now lies deserted, discarded and all too forgotten. Hardly anyone has heard of Laramada and it was difficult to find anyone who knew of the village even 3 miles away from it.Roshan Lal, a village senior, recalls the presidential visit vividly: “Tractors had started coming in months prior to his visit. Loads of beautification was done all around. Roads, lanes, fountains, etc. were built all over. We got the electricity just a few days before his arrival.” Barfi Devi, who was a young woman when the U.S. president and Indian prime minister visited the village, served them a meal. Now almost deaf, she could not understand most of this reporter’s questions, but perked up on hearing the name of Jawaharlal Nehru: “He asked me to remove the ghunghat and show my face. Eisenhower said that I was like his daughter and he wouldn’t ever get a chance to see me ever again. I did show them my face and they clicked my photos too. He was very happy to see me.” Her grandson Mahavir Singh pointed to the stage at the chaupal where the two leaders addressed the villagers and promised them a bright future. Now only overflowing drains and a crumbling panchayatmark the stage. Villagers say that Eisenhower had adopted the village that day and promised to convert it into an education center. Nothing materialized, except a letter addressed to Mahavir Singh’s grandfather, Karan Singh.Laramada, population 4,500, lacks a senior secondary school even today. Thanks to the initiative of V.S. Tomar, 50 years after the U.S. president’s visit, Laramada has a degree college. Tomar, who was a 21-year-old student at the time of Eisenhower’s visit, set up the college with his son Alok Tomar. Says V.S. Tomar: “I went to see the U.S. president and Nehruji all the way to Laramada. The promises and the village looked great that day. However, nothing followed since. My son took it upon himself to make it happen. What Eisenhower and Nehru promised was delivered only by my son.” Alok Tomar dreams of medical facilities for the village and has been plugging the project for years. Has he sought government support? Tomar scoffs: “We built the college eight years ago. To this day, the government has not been able to provide us with an electricity connection, though the building is just a few meters away from the last pole. What could you expect for from the government?” (Achal Mehra contributed to this report.) Photos: Jeet Alexander. Related Items
An Indian-origin man has been jailed for seven years in Singapore for stabbing his pregnant wife with a knife.According to media reports, the incident happened Dec. 30, 2017, during which Jayselan N. Chandrasegar, 30, stabbed his 26-year-old wife Mayuri Krishnakumar twice in her abdomen and twice on her lower back. She was taken to a hospital and discharged a few days later.The Straits Times said the unborn baby was unhurt in the attack. According to the newspaper, Chandrasegar flew into a rage after he found his wife, a former sex worker, talking to a man he assumed was a pimp. He stabbed her and fled from the place.Apart from the jail sentence, Chandrasegar was also punished with six strokes of the cane, PTI reported.He pleaded guilty to one count of causing grievous hurt to his wife with a weapon, and one count of failing to provide his urine sample after he was caught for suspected drug-related offenses, the news agency reported.The court was told that Chandrasegar was overly possessive and distrustful of his wife as her former boyfriend was apparently trying to reconnect with her and he had banned Mayuri from going out of their house.Later, when the woman informed her husband of her pregnancy, he refused to believe that the child was his and accused her of infidelity, PTI reported quoting the newspaper report.Mayuri later ran away from their house due to his verbal abuse and sought refuge with her friends, the news agency reported.Before this incident, Chandrasegar was caught for suspected drug-related offenses, it was reported.Before the verdict was announced, the defense lawyer pleaded for a jail term of between five and five and a half years for Chandrasegar, saying that the accused’s wife had forgiven him and the couple was still married, PTI said. Related Items
My birthday is on Halloween, so every year I get super excited. I plan what my costume will be, decide how I want to celebrate and text all my friends to let them know. Last year, I was finally able… Full Story,Technology has transformed the way we dine out in groups. Gone are the days when friends take turns treating each other to nights on the town. Now that apps make money accessible everywhere, tabs are paid down to the cent… Full Story,Occupation: Copywriter Industry: Digital Marketing Age: 29 Location: Indianapolis, IN Paycheck (BiWeekly): $2,100/mo after HSA and 401(k) removed Monthly Expenses: Rent: $462.50 Car lease: $300 Insurances: $85 All other expenses Utilities: $200/mo Pet supplies: $30/mo Phone: $50/mo Streaming services: $15/mo… Full Story,Occupation: Digital advertising Age: 30 Location: San Francisco Bay Area Income: $5,200 month net post 401K, health insurance / HSA, and taxes Total Debt: $0 Monthly Expenses: Rent and utilities: $1,800 Auto: $275 including car insurance Internet/mobile: $120 10:00 am:… Full Story,The holidays are time for family. Here are some fun ideas from our friends at Quotacy on how to make the most of this holiday season with your loved ones, with a bit of humor. ? With the rise… Full Story,Occupation: Social Media Manager Industry: Digital Marketing Age: 26 Location: Indianapolis, IN Paycheck: $2,500/month after health/vision insurance deductions Monthly Expenses Rent: $700 Car Insurance: $65 Renters Insurance: $16 Utilities: $75 (Internet, Electric, Gas) Dental Insurance (not through work): $15 Hulu:… Full Story,On November 30th, The Financial Diet is kicking off their nationwide book tour for The Financial Diet: A Total Beginner’s Guide To Getting Good With Money in New York. Join us when the tour hits your city and don’t forget… Full Story,Occupation: Data Analyst Industry: Digital Marketing Age: 31 Location: Menlo Park, CA Paycheck (BiWeekly): $1,700 after auto-savings, 401k, ESPP purchase, renters & auto insurance and health care removed I have everything removed automatically as I have trouble with in-the-moment spending…. Full Story,Occupation: Account Services & Freelance Writer Industry: Digital Marketing Age: 39 Location: Longmont, CO Paycheck (3): $4,700/mo includes salary and three freelance clients (side hustles) Monthly Expenses Rent: $900 Car loan: $275 Credit card payment: $450 All other expenses… Full Story,If you’re still in college or a recent grad working with a limited budget, the idea of implementing a healthy lifestyle can seem overwhelming and very expensive. If you aren’t careful, you might find yourself shelling out lots of cash… Full Story
Fossil fuel companies hold vast oil, gas and coal reserves that help determine their market value. These reserves are also the basis to understanding the potential climate risks of burning these fuels. Yet not a single fossil fuel company in the world discloses potential emissions from their reserves – and that is a big problem.This emissions information is important for investors, as well as the broader public, to understand the risks to these companies and the planet. Research shows that a large portion of the world’s fossil fuel reserves will have to be left in the ground if we are to avert the most dangerous impacts of climate change. And the Financial Stability Board – the 20 most powerful central bankers and finance ministries in the world – today released a landmark report which calls for companies to disclose climate-related risks, both financial and physical.Part of the challenge for fossil fuel companies is that until now there hasn’t been a consistent, credible methodology for them to calculate their potential emissions. Today, WRI launched the first-ever comprehensive methodology to measure and report potential emissions from oil, gas and coal reserves.Companies owe it to their investors and to the public to use this new guidance and reveal the potential impacts of their reserves. There are three reasons:1. If the entire reserves of fossil fuel companies are extracted and burned, the world will veer way off track to tackling climate change.Scientists overwhelmingly agree that preventing the worst impacts of climate change will require limiting warming to 2 degrees C (3.6. degrees F). The world’s “carbon budget,” or the amount of emissions it can release and still stick to the 2-degree limit, is 986 GtCO2 between 2011 and 2100. Failing to stay within this budget could warm the planet past key tipping points, which would bring dire consequences such as wilted croplands, bleached coral reefs, mass extinctions of animals, and some regions such as North Africa and the Middle East becoming uninhabitable.Fossil fuel companies have enough carbon stored in reserves to take us well over the 2-degree threshold. Preliminary analyses show that the 200 largest publicly traded companies (by reserve size) have at least 1,541 GtCO2 worth of potential emissions stored in their reserves, or 156 percent of the world’s carbon budget.Alarmingly, this figure is based only on fuel burning, leaving out an important emissions source – the production and processing of the fuels. These upstream sources account for between 5 percent and 37 percent (an average of 15 percent) of fossil fuels’ total emissions, from exploration to consumption. These upstream emissions are expected to increase as the world’s conventional fields get depleted and companies turn to fields that require more energy to extract, such as oil sands.2. Investors are increasingly asking for information on emissions performance.In light of the climate challenge and government commitments to address it, disclosure requirements are on the rise as investors want to know more about their investments, especially in the fossil fuels arena.New analysis by Reuters shows that 48 percent of the world’s 4,400 largest companies report their emissions to investors and stakeholders. This disclosure trend will continue, as socially responsible investing has grown 10-fold since the 1990s and continues to outpace other strategies. Investors are most concerned about the future performance of companies, and data on potential emissions from reserves in the ground offer valuable information about a company’s future prospects. Increasing climate protection policies, like Canada’s carbon tax, could affect the valuation of their assets and eventually profits, so it’s essential for investors to know the potential emissions so that they can calculate the expected liability.Investors have already collaborated on a number of initiatives to standardize the disclosure of carbon-related data and improve data availability in the fossil fuel industry. For example, CDP’s annual climate change questionnaire has a module tailored to the oil and gas industry that calls on companies to disclose production and reserves by reserve type, emissions by stage in the value chain and development strategy. The Global Climate Disclosure Framework, a reporting guide issued by the Institutional Investors Group on Climate Change, Ceres and the Investor Group on Climate Change, calls on oil and gas companies to disclose the carbon intensity of their operations. Potential emissions data offers a complimentary perspective here because, when combined with data on reserve size, it is an indicator of the carbon intensity of future production.3. Companies are reducing the size of their reported reserves to reflect big structural changes in the economy.In order to keep global temperature rise within range of safe levels, fossil fuel companies will need to consider a major shift in strategies, including limits on how much of their reserves they would use. Indeed, we’re already starting to see how this scenario could play out as a result of dropping oil prices. For example, Exxon Mobil recently announced that it no longer considers 20 percent, or 4.5 billion barrels, of its proved oil reserves to be extractable. This reduction applies mostly to the company’s oil sand deposits in Canada, which are expensive to extract and use, and therefore particularly sensitive to dips in oil prices. The write-down is possibly the largest single-company revision in the history of the industry. This example suggests what governments could accomplish leveraging market forces to achieve their climate policies.By reporting potential emissions, a company would acknowledge its contribution to the carbon budget and implicitly show that it is preparing to respond to policies and market signals for a low-carbon future, such as a price on carbon pollution.The demand is there—and now with the new reporting framework released today, companies have the resources to act. It’s now up to companies to step up and start disclosing their potential emissions as an integral part of their emissions reports.If reported within a corporate GHG inventory report, potential emissions should be reported as a memo item outside of the scopes. See the GHG Protocol Corporate Accounting and Reporting Standard for further information.
This post is part of WRI’s blog series, The Trump Administration. The series analyzes policies and actions by the administration and their implications for climate change, energy, economics and more.At a Senate confirmation hearing yesterday, former Texas Gov. Rick Perry, President Trump’s nominee to be the Secretary of Energy, faced questions on his views on climate change, potential budget cuts and clean energy. Perry’s answers offered little reassurance that the Trump administration would maintain the Department of Energy’s budget. He also showed a limited grasp of the relationship between fossil fuels and climate change, and did not make the connection to the need to transition to a low-carbon energy system.Some of his answers were more encouraging, including recognition of the economic value of advanced research on energy technology and his view that the United States can cut emissions and expand the economy at the same time.Here are some of the key quotes from Perry’s testimony, with context:Climate Science“I believe the climate is changing. Some is naturally occurring and some by man-made activity.”Perry waffled on climate science throughout the hearing. When asked if he would commit to using science as his guide in making policy at DoE, he replied, “Far from me to sit before you and claim that I’m a climate scientist; I’m not going to do that,” but then said, “My record as governor shows that that is the case.”However, the evidence of man-made climate change is clear and overwhelming and is accepted by nearly the entire scientific community. In addition, most government agencies, including the Department of Defense, are making strategic decisions based on climate change and its projected impacts.Science is now also deeply embedded in the decision-making processes of businesses and major institutions, which recognize the economic risks posed by global warming and the importance of pursuing sustainable business models. For example, more than 200 companies have now committed to setting targets to cut their greenhouse gas emissions in line with what’s needed to keep global temperature rise within 2 degrees C (3.6 degrees F) above pre-industrial levels.Budget Cuts”This is not my first rodeo in dealing with budget shortfalls.”Before the hearing, The Hill reported that the incoming Trump administration would be making major federal budget cuts across government, including reductions to DoE’s budget.Perry said that he would “protect all of the science, whether it’s related to the climate or [other projects].”It was unclear whether Perry intended to defend the department’s budget or make do with less.Coal and Jobs“I am committed to an all-of-the-above policy.”Asked by senators from coal-producing states how he would address the disparate impacts of the transition to cleaner energy, Perry said he supports a range of fuels, but did not express an intention to focus on the coal industry, as Donald Trump did during his presidential campaign.When asked about DoE investment in coal research, Perry responded generally: “I am committed to an all-of-the-above policy, with the knowledge and the history of being an individual that believes in finding more efficient, more effective, more positive impact on our environment technologies.”Over the last decade, DoE has played a significant role in developing new energy technology, from hydraulic fracturing to advanced solar panels and energy efficiency. These investments have helped to diversify the U.S. energy portfolio and have been a driver of innovation and job creation.During this time, the coal sector has been particularly hard hit, with coal production experiencing an eight-year decline in the U.S., and a 17 percent drop last year. Perry did not outline his view on a role for the federal government in supporting communities that are burdened by the transitions taking place in our energy system.Expanding Economies, Cutting Emissions“I’ve seen the 12th largest economy in the world lower carbon emissions by 17 percent.”One welcome surprise from the hearing, given his past statements on climate science, was Perry’s repeated insistence that U.S. states could expand their economies while cutting emissions.Citing his record as governor, Perry said, “I’ve seen the 12th largest economy in the world (Texas) lower carbon emissions by 17 percent, SOX (sulfur dioxide) by 66 percent and NOX (nitrogen oxide) by 58 percent. That’s real reductions that make a difference in the environment of the world. And if we can see that type of technology, that type of effort, that type of competitive pressure, if you will, to places like China, then we have served the citizens of this world well.”A recent brief from Brookings Institution showed that 33 U.S. states, including Texas, had decoupled economic growth from carbon emissions between 2000 and 2014. During this period, the Texas economy grew 50.5 percent and emissions grew by only 1.1 percent. As a whole, between 2008-2015, the U.S. economy grew by more than 10 percent, while carbon emissions fell by 9.5 percent.Perry’s testimony, however, failed to deliver a broader vision of how the U.S. can sustain large-scale emissions reductions from the energy sector necessary to achieve its emissions targets and avoid the worst impacts of climate change.Energy Research”There is a role for the Department of Energy as we go forward continuing to find technological advances.”Perry offered assurances that he would maintain the DoE’s research programs.In answer to a question on wind energy research, Perry said, “There is a role for the Department of Energy as we go forward continuing to find technological advances, whether it’s on turbines, blade design or some other aspect.”Perry pointed to examples of research in Texas, demonstrating his awareness of how clean energy technology can open new business opportunities. But his enthusiasm for DoE research will be for naught if the Trump administration and Congress move forward with sweeping budget cuts, including for research and development, which is one of the important roles that DoE has in supporting U.S. technology and innovation.
Realme 2 is set to launch in India on August 28. Ahead of the launch, the company has confirmed that the Realme 2 will be available exclusively on Flipkart and also on the company’s website. Realme has put up the Flipkart teaser of the Realme 2 on its official website. In the teaser (see above), we can see the picture of the upper half of the phone. The Realme 2 will come with a notched display and a single camera setup on the front.The company is also teasing its partnership with Flipkart. “We are happy to announce that the new #Realme2 is exclusively available on @Flipkart. Heres to a partnership that is certainly #ANotchAbove,” Realme’s new teaser notes.The Oppo sub-brand has already started teasing the phone. The company has confirmed some of the key features of the phone like Snapdragon processor, notched display, and 4200mAh battery. On Thursday, Realme officially announced that it has partnered with Qualcomm to power the Realme 2, unlike the Realme 1. In the teaser, the company goes up to the extent to say that the Realme 2 will be a “spectacular performance” and will also be “ultrafast”.In addition, Realme has also confirmed that the Realme 2 will come with two cameras on the rear panel unlike the Realme 1 which comes with a single camera setup. The company, however, is yet to reveal the megapixel count of the phone.As already said, the Realme 2 will come packed with a massive 4200mAh battery which is over 20 per cent bigger than that of the Realme 1 which packs a 3,4000mAh battery. Although the Realme 2 is said to sport much-improved hardware setup compared to the Realme 1, the phone is said to be quite similar to that of its predecessor. As far as the design is concerned, the Realme 2 is said to boast of Oppo’s signature diamond-pattern design.advertisementALSO READ: Realme 2 will be powered by Snapdragon processor unlike Realme 1, teases companyAs of now, the official pricing of the Realme 2 is yet to be revealed by the company. But, considering, Oppo sub-brand Realme usually focuses on delivering phones that fall between the Rs 10,000 to Rs 20,000 price segment in India, we can expect the Realme 2 to cost under Rs 20,000 and compete with some of the leading Xiaomi, Motorola, Honor and Nokia phones in the market currently.
Topics: Mobile adversiting for promoted tweets can be an even more cost effective way to reach your audience, as mobile costs are typically less expensive than that of desktop/laptop campaigns. Some beneficial features (as pictured above) include the ability to target users regardless of the time they log in, and pay on a cost-per-engagement metric. Be mindful, though, that the same risks that exist for desktop/laptop ad campaigns are present when engaging with Twitter mobile ads. Happy testing!Do you think Twitter ads are well-suited to small businesses? Share your thoughts in the comments!Image credit: SashaW Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 16, 2012 9:00:00 AM, updated February 01 2017 Twitter Marketing You may have heard that Twitter has rolled out advertising, but what you might not know is that it’s being targeted to small businesses. For enterprise companies with large teams and budgets, exploring new advertising opportunities like Twitter’s is far less daunting than it is for an SMB marketer — especially those without a strong background in paid online advertising.With time, budget, and resources in such short supply, how do you decide whether or not investing ad dollars in Twitter is worthwhile? While every SMB is unique, we’ve looked at companies across numerous verticals and business sizes and seen Twitter advertising be successful in some instances, and a downright struggle for others. In this post we’ll consider the three main areas for advertising on Twitter — Promoted Accounts, Promoted Tweets, and Promoted Timelines.Why Paid Ads on Twitter are Useful1) They drive users off of Twitter and onto your landing page. Twitter acts just like a search engine in the sense that your ads can show up only to the types of people you’d like to target. Take a look at Promoted Tweets, for example:You can target by keywords, target users who visit your page, target your followers, or target users that share similar interests to your existing followers (similar to look-a-like display targeting). By utilizing these targeting features, you can then tailor your ad messaging and landing page experience so that it is consistent and relevant to your target audience. A streamlined user experience of this nature results in higher conversion rates by putting the user first.2) It’s typically cheaper than alternate PPC options. Did you know certain keywords on Google paid search cost above $200 per click? While it’s not the norm, the major search engines are saturated with ads, and as such costs are at a premium. While Twitter won’t always be less expensive, it can serve as a cheaper alternative for certain verticals, and running a small test to compare its effectiveness is relatively easy.3) You can build and own your audience. When using a feature like Promoted Accounts, the goal is often to attract new followers, and targeting can be set up based on interests. Interest targeting could be as broad as, say, “marketing,” or as specific as you can think! This means that you can build the exact audience that you’d like to market to in the future. As you attract new followers, you also now “own” them and can organically tweet out to them as you see fit at no charge, making this approach a bit of a hybrid between PPC and SEO as you pay to get users that you will then be able to organically reach at any time in the future.The Dangers of Using Twitter Paid Ads1) Tracking & Reporting – If you’re used to using Adwords, beware! The tracking and reporting within the Twitter ads interface are not nearly as robust. The simple joys of Adwords like pulling a spend-by-day report or geo report are nowhere to be found within Twitter’s UI. If you are a data-hound and need all of the data points that Adwords features, you’ll be at a loss with Twitter ads. The best thing to do if you’re running Twitter ads on your own is to keep track of key metrics on a daily basis such as spend, followers, clicks, leads, cost per engagement, and or cost per lead. If you are sending traffic to a landing page, be sure it’s unique so you can properly track performance specific to Twitter.2) Account Service – As an SMB with a small budget, it’s very unlikely that you’ll have access to live Twitter reps to bounce questions off of, help troubleshoot, or brainstorm new marketing approaches. While this isn’t unique to Twitter, it’s something that puts SMBs at a distinct disadvantage if they don’t have specific teams looking at their account on a daily basis to offer insights and recommendations. You’re certainly capable of running a Twitter ad campaign on your own, just be mindful to keep the messaging fresh by updating if often, and to always be thinking about your goals, nuances and trends, and your long term strategy — because nobody on Twitter’s team will.3) Campaign Parameters – In addition to Twitter’s less-than-advanced UI impacting tracking and reporting, it puts SMB marketers at a disadvantage with their ad campaigns, too. For instance, ad campaigns can’t be set up to run on certain days or during certain hours of individual days with any relative ease. Bid increases during peak hours need to be adjusted manually. Things like this that have become the standard in Adwords are scarce to be found within Twitter. A few tips to help you out here include setting your daily budget low, manually adjusting the start and end dates of your campaigns, and keeping bids on the lower side of Twitter’s recommended bid suggestions — at least to start.Overall, Twitter advertising can be a great channel for SMB marketers to build a user base, connect with that base and ultimately drive leads and sales. Just keep in mind that the effort needs to be dedicated, consistent, and a bit creative at times when it comes to account management. Managing Twitter ads on your own is a hands-on job, but is also a job that has the ability to reap significant benefits.Bonus – Twitter Ads Has New Mobile Features!Advertising opportunities on Twitter continue to evolve, and Twitter recently announced new opportunities around promoted tweets for mobile. The move towards mobile makes sense — of the 100 million monthly active Twitter users, 55% utilize Twitter on a mobile device. The details are as follows:Pay only when a user engages.You’ll pay cost-per-engagement pricing, like all Promoted Tweets.It runs on second price, quality-based auction with a minimum bid.Promoted tweets in mobile timelines will amplify your reach.There’s frequency capping with constant monitoring.
Originally published May 1, 2012 9:00:00 AM, updated February 01 2017 Find Industry InfluencersWhen we analyze the report run for the “#B2BChat” (a popular Twitter chat), we can use the most mentioned users section to quickly identify users who are most influential in that community. If you’re interested in engaging that audience, these are likely the great users to reach out to, as they tend to dominate the discussion.On the other hand, looking at the TweetCharts report for “Las Vegas” reveals that the vast majority of users tweeting about Sin City only tweet about it once. This means that there are no easily identifiable common influential users for that topic. One might conclude that most are tourists who are not following the same group of people. Therefore, influencer marketing tactics are unlikely to reach the transient Las Vegas audience on Twitter.Identify Opportunities for Engagement Another possible solution presents itself when we run the report for a search on “vacation.” Here we find that more than 12% of the tweets mentioning the word “vacation” are in fact questions. If you’re trying to reach an audience interested in travel, a useful Twitter tactic would be to search for questions about travel, vacations, and specific destinations and answering them (either with tweets or through content like blog posts and videos).There are only a few examples of some of the things you can learn from TweetCharts reports. I encourage you to run a few reports of your own using the search terms that concern your business or industry. Be sure to let us know what types of data you uncover and what other use-cases you come up with. How else can marketers use this tool? Over the past few weeks, I’ve been working — mostly in secret — on a sweet new free tool. Well, I’m finally ready to release it this week. It’s called TweetCharts, and it’s designed to be a simple way for you to quickly and easily obtain Twitter data on any hashtag, username, word, phrase, or URL. No longer do you have to wait for some social media scientist to run a report for you; now you can do it yourself!To give you a sampling of the different use-cases and information you can pull out of this flexible tool, I ran a few interesting reports and highlighted what I thought was the most useful information from each. Here are a few things I learned…Understand What Tweet Sources Are Telling YouWhen we look at the TweetCharts report for a given search term — let’s say, “analytics” — we find that many of the most popular applications used to post tweets containing the word “analytics” are automated or third-party posting systems including Twitterfeed and Buffer. This indicates that most of the tweets mentioning “analytics” are those created by automated broadcasting and scheduling tools, likely by marketers. Using this data, if you were trying to engage in a real conversation about analytics on Twitter, for instance, you’d probably want to target long-tail keywords such as “measuring marketing” or “marketing metrics,” which are more likely to be used in human, not automated conversations.But when we compare that to the report run for “LadyGaga,” we see a very different set of third-party applications used to tweet. Mobile applications and the Twitter.com web interface dominate, indicating that this audience is a very “normal” bunch and are manually tweeting, rather than scheduling or automating content. Most of these Twitter users are probably not marketers, so heavy-handed social media marketing tactics would probably appear alien here.Determine Which Hashtags Your Audience is UsingLooking at the top hashtags section of the TweetCharts report for a search on “JustinBieber” shows us the conversational threads that are happening amongst Bieber fans. If I were a marketer looking to get in front of that kind of audience, these hashtags would make a great starting point. Sharing interesting content in tweets related to and tagged with these hashtags would likely appear in the search streams of hardcore Bieber fans.Turning to the hashtag section of the report for the search query “SEO,” we find that many include the hashtag “jobs.” This tells us that many of the people using the keyword “SEO” on Twitter are either looking to be hired or are hiring. Those trying to recruit or find employment in the SEO space would do well to target this keyword. SEO and Social Media Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
I’ll say it: I love Twitter.I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. I like spending time on the platform to stay informed and connect with people.But it goes without saying that I would like Twitter a lot less if I were being bullied and harassed every day.Harassment has been a growing problem on Twitter over the past few years. Incidents like Gamergate, actor Robin Williams’ death, and the backlash over actress Leslie Jones’ casting in an all-female remake of Ghostbusters shed light on the ugly side of Twitter — the side where individuals hide behind egg profile photos and false names and use hateful, discriminatory language. In this post, we’ll dive into the history of the issue on Twitter and what the site recently announced it’s doing to fight it.Twitter Fights Harassment: A Long Time ComingThere have been reports of Twitter harassment for almost as long as the site has existed. Blogger Ariel Waldman was one of the first users to chronicle just how difficult — and sometimes, impossible — it was to get Twitter to intervene in cases of repeated, pervasive harassment back in 2008. A stalker published her personal and contact information on the platform, which prompted a string of threats, stalking, and abusive tweets. Waldman started reaching out to Twitter and CEO Jack Dorsey for help — only to find out that its terms of service were “up to interpretation,” and that the company wouldn’t intervene on her behalf.Since then, prominent Twitter users have demanded Twitter take a harder line and shut down accounts that only exist to spew hate. Celebrities and public figures on Twitter have been able to get Twitter to suspend bullies’ accounts, but users demanded a better system for reporting, censoring, and silencing abusive language on the platform.To make sure we’re all on the same page, Twitter Rules specifically prohibit the kind of abuse we’re talking about here — threats, hate speech, impersonation, and harassment on the basis of users’ race, ethnicity, gender, religion, sexual orientation, age, ability, disease, or nationality. However, until changes as recent as March 1, 2017, there haven’t been a lot of options for users who are being targeted to report and stop the abuse.In December 2016, Dorsey asked for general user feedback — where else, but on Twitter: Topics: Originally published Mar 30, 2017 6:00:00 AM, updated July 28 2017 Twitter Marketing Following in the footsteps of Brian Chesky: what’s the most important thing you want to see Twitter improve or create in 2017? #Twitter2017— jack (@jack) December 29, 2016 A lot of people asked for the ability to edit tweets (I want that capability myself), but a huge portion of responses centered around harassment: providing more and better capabilities for users to stop and report it, more transparency into how abuse is handled by Twitter, and more swift punishment and suspension of repeat offenders.Twitter started rolling out its responses to user demands in early 2017. Most of these features are operational, but some haven’t been fully implemented, so keep an eye out for these new measures if you ever have to report a tweet.7 Ways Twitter Is Fighting Cyberbullying and Harassment1) Expanded notification filteringSource: TwitterTwitter users can use this tool to filter which types of accounts they receive notifications from. For example, if you don’t want to receive notifications from a user without a profile photo, you could specify that. This tool is meant to filter out abuse from unverified accounts or specific people users have identified as unwanted.2) More ways to mute contentSource: TwitterTwitter expanded on the mute button’s capabilities so users can mute keywords or entire phrases from their notifications sections. Users can also decide how long they want to mute those words — whether it be for a day, a month, or indefinitely. In this way, you can customize which content you see in your notifications and when you see it.3) Greater transparency around reportingSource: TwitterWhereas previously, users had a hard time understanding when or if their reports of abuse were even being processed, Twitter is now providing transparency. Users will receive notifications when and if Twitter decides to take action so they can keep track of previous reporting.4) Twitter “time-out”Source: BuzzFeedIn a recent article, (warning: explicit/offensive language) BuzzFeed reported that some Twitter users were seeing another new feature, similar to the time-out we all experienced as children (unless you were better behaved than I was). If users’ tweets are flagged as abusive or otherwise in violation of Twitter Rules, their tweets are temporarily limited from view by users who don’t follow them. Hopefully neither you nor your brand’s Twitter will see this notification, but the company is hoping it will send a message to abusers to stop what they’re tweeting or risk further punishment. 5) Safer search resultsMachine-learning algorithms will filter search results so users aren’t served content from accounts that have been reported, muted, or otherwise marked as abusive. The content will still be on Twitter if users are really looking for it, but if it could potentially be abusive, it won’t be served up as a primary search result.6) Collapsing abusive tweetsSource: TwitterTwitter will start identifying and hiding tweets that are deemed “low quality” or from potentially abusive accounts so users see the most relevant conversations first. Like the safe search feature, those tweets will still be on Twitter — but users have to search for them specifically.7) Stopping creation of new abusive accountsUsing another algorithm, Twitter will prevent abusive and flagged users from creating multiple new accounts they can use to spam and harass other users. The algorithm will scan for multiple accounts from the same email addresses and phone numbers, for example, as a way to spot potential bullies.Machine Learning to Prevent CyberbullyingIf your personal Twitter or your brand’s Twitter are targeted by abuse and harassment on the platform, you have a host of new tools available at your disposal to make sure it stops and that your reputation isn’t affected.I’m curious to learn more about the new algorithms’ efficacy to block one-off and repeated offenses, and it’s gratifying to see how seriously Twitter is taking this problem. Similar to Facebook’s prompt response after learning about the impact of pervasive fake news stories on the platform, it’s heartening to see social media platforms listening to what users ask for — and working to make social networks a safe place to be. Don’t forget to share this post!
Don’t forget to share this post! Originally published Jul 11, 2017 5:00:00 AM, updated July 11 2017 As agencies continue to adopt principles of Growth-Driven Design, their client service-offerings must shift to reflect the new needs of this approach.Continuous improvement cycles — the structured, on-going validation process within Growth-Driven Design — is one of the primary advantages for clients and agencies over a traditional web design and development offering.Agencies maintain a steady, ongoing pipeline of work, while clients experience incremental improvement in results and refinement of their web properties.As a part of implementing continuous improvement cycles within an optimization program, agencies must leverage data to make informed decisions around website development efforts. This data is often acquired by research methods such as user testing, A/B and multivariate testing, session replays, optimization-focused analytics reports, usability reviews, or on-page surveys.During a testing period, agencies can present the results of specific optimizations made to a website around increases to both unit and top-level goals such as revenue, leads generated, average order value, completed purchases, and more. Previously, if done at all, traditional web design and development projects may have been evaluated against site-wide metrics, which are often less reliable given the number of variables impacting results.By using these approaches in an optimization program to test design variations against a control, agencies can more definitively show the impact around web design and development efforts. And because optimization services rely on data, agencies get quicker client buy-in, and reduce the inefficiency of back-and-forth decision-making on design choices.Looking to offer conversation rate optimization services to your clients? Download the ebook here to learn more about how to implement CRO services today. Website Design Topics:
Originally published Jan 26, 2018 8:00:00 AM, updated October 30 2019 It’s no secret that we love data.Data helps you understand your audience. It tells you how they do things, what they prefer, and who they are.And when it comes to social media, our love for data doesn’t fade.That’s why we love analytics and insights. They help you measure the impact of your marketing efforts across different channels to see if there’s something you need to do differently — like target a different audience, post at a certain time of day, or experiment with a new content format.Instagram Insights are no exception. Here are the analytics on this channel that marketers need to know and understand — and how to use them.New Data: Instagram Engagement in 2019 Instagram Marketing To view insights into a specific Instagram post, start by visiting your profile. Tap on the post you’d like to look into, then click “View Insights” below the image.You may have also promoted a certain post — if that’s the case, an arrow icon that looks like this will appear:For these posts, you can either view insights on the original version of the post, or specific ones from its promotion. For the latter, tap “Promotion.”Next, we’ll get into the more specific post insights you can explore.1. LikesThis one speaks for itself, and reflects the number of users who liked your post.2. CommentsAs with likes, this insight reflects the number of comments left on your post.3. SavesThe number of unique users or accounts who saved your post, or clicked the bookmark-like icon that appeared below it in their feeds.4. ActionsThese insights indicate the number of actions that users took on your profile as a result of seeing your post — things like visiting your profile, then taking an action like clicking on your website link or following you.Source: Instagram5. DiscoveryAs the name might suggest, these insights indicate where your post was seen — or discovered — the most, including how many accounts weren’t already following you when they first saw the post.This section includes metrics on Impressions, which reflect the number of times your post was discovered from a particular place within Instagram, like the user’s home feed, a search, your profile, a location tag, or a hashtag.Source: InstagramDiscovery insights also include data on a post’s reach — which reflects the number of unique accounts that saw your postHow to Use Instagram Stories InsightsImpressionsReachTaps forwardTaps backRepliesSwipe awayExits Finally, Instagram users with a business profile are able to view insights into their ephemeral Stories. Instagram does not, however, offer such analytics for live videos.To view your Story insights, start by visiting your profile. Then, at the top, tap the icon of the bar chart, which will take you to your overall profile insights.Scroll down to the Stories section, and you’ll be able to see insights for older stories, as well as any that have not yet expired.Next, we’ll get into the more specific Story insights you can explore.1. ImpressionsThis insight represents how many times your Story was seen.When viewing these insights, keep in mind that you’re able to add multiple images or videos to your Story. When you do this, every piece of visual content in your Story is counted as a single photo or video in your post.Let’s say you add six photos to your Story. Whether someone only views one or views all six, Instagram only counts your entire Story having received one impression.The same goes for Story content that has been viewed by a single user more than once. Instagram still only counts that interaction as the entire Story having received one impression.2. ReachThis insight reflects the number of unique users that have seen your Story.3. Taps ForwardThis insight reflects the number of times a user taps your Story photo or video to skip to the next piece of media.4. Taps BackThis insight reflects the number of time a user taps your Story photo or video to go back to the previous piece of media.5. RepliesThis insight reflects the number of times users send messages through the “Send Message” text box on your Story. How to Use Instagram Account InsightsImpressionsReachWebsite ClicksProfile ViewsFollowers How to Convert to a Business Profile on InstagramTo use Instagram Insights, you must first have a business profile. If you’re already using a personal account, you can switch to a business profile with a few steps:Make sure your Instagram profile is public. Private profiles cannot be used as business ones.Go to your profile and tap the gearshift wheel icon to visit your settings.Tap “Switch to Business Profile.”When prompted, select the Facebook Page you want to be associated with your Instagram profile. In order to have a Business Account, you must also have a Facebook Page for your brand — Instagram will give you the option to create a new one during this process if you don’t already have one.Review and change any contact information on the “Set Up Your Business Profile page,” then tap “Done.” To view insights into your overall Instagram account, start by visiting your profile. Then, at the top, click the icon of a bar chart, which will take you to your overall insights.From there, you’ll see some general information about people are engaging with your profile, like how many followers you gained or lost in the past week.Next, we’ll get into the more specific profile insights you can explore.1. ImpressionsThis insight represents how many times your ads appeared on users’ screens.2. ReachThis insight reflects the number of unique users that have seen any of your Instagram posts.3. Website ClicksThis insight reflects the number of times any links you’ve included in your business profile have been clicked.4. Profile VisitsThis insight reflects the number of times your profile has been viewed.5. FollowersThis insight reflects how many followers you’ve gained or lost over the past week, as well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts.How to Use Instagram Post InsightsLikesCommentsSavesActionsDiscovery Don’t forget to share this post! 6. Swipe awayThis insight reflects the number of times users swipe to skip to the next account’s Story — not to be mistaken for “tap forward,” which reflects users skipping ahead to your next piece of Story media.7. ExitsThis insight reflects the number of times a user leaves the Stories section entirely to return to the home feed. Topics: