The Fundamentals of Inbound Marketing [Free Training Deck]

first_img Topics: Has anybody — perhaps by a colleague or client — ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question?Even though “inbound marketing” as a term has been around for nearly a decade and grown immensely in popularity, there’s still some confusion about what it is or what it means, or how it differs from other digital-marketing-related words like:search engine marketingcontent marketingpermission marketinginternet marketingonline marketingdigital marketingsocial media marketingweb marketingRather than slice and dice the similarities and differences between all these terms (there’s definitely overlap among all of them), it’s simpler to define inbound marketing in three ways:Inbound marketing as a philosophyInbound marketing as methodologyand inbound marketing a set of toolsWe expand on each of those facets in the comprehensive, downloadable, and customizable PowerPoint training presentation below, which you can flip through to teach yourself or anyone else all about inbound. It covers what inbound marketing is (the methodology), why it works (the philosophy), and what digital tools inbound marketers use to attract leads and customers online (the playbook). Originally published Jul 30, 2014 6:00:00 AM, updated July 28 2017 Inbound Marketing Educationcenter_img What is Inbound Marketing? A Comprehensive, Downloadable Training Presentation from HubSpotWho do you know who could benefit from some inbound marketing 101? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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