Why You Need to Build Links to Your Website and What a Good One Looks Like

first_img HubSpot software In plain English, an inbound link is a link from one website to another website. For example, Originally published Jan 24, 2011 1:00:00 PM, updated October 20 2016 in order for search engines to rank CNN a little better for the term “global news.” We at HubSpot love the anchortext , and — if included in an article by a major news source — can be a great Inbound links are the unsung hero of successful inbound marketing. They help increase traffic, Link Building this is an inbound link to CNN.com rank better in search engines CNN description is generally used by the person receiving the link. So CNN might say, “I received an inbound link from HubSpot.” (And you’re welcome, CNN. We’d love an inbound link or two from you!) . The Topics: 2. Uses anchortext. ! So how does that work? marketing software , there’s a Link Grader tool that tells customers when they receive a new inbound link and awards that link a grade based on how valuable it is. improve SEO . Great! So should you haphazardly link to yourself in random directories, plead to your grandma to link to you from her cat photo blog, and call it a day? 1. Comes from an authoritative website. So why do you need inbound links? public relationscenter_img So what does a good inbound link look like? Good question! There are three primary qualities that define the quality and stregnth of an inbound link: www.cnn.com No. All inbound links are not treated equally. Instead, you should focus on getting good, healthy inbound links from authoritative sources. In the Sorry folks, your grandmother’s cat blog is wonderful, but will not pass as much authority over to you as a site like say, CNN. inbound Anchortext is the text that “holds” the link. For example, you can link to another site by either writing the URL, or using anchortext ( Inbound links are the “currency” of the internet, and a website rich with inbound links will naturally Two reasons. First, it’s an opportunity to receive referral traffic from another website. An inbound link from a blog is an avenue for that blog’s readers to visit you. But depending on the amount of traffic that blog or website receives, the link may send a low volume of traffic. But what is an inbound link? 3. Has descriptive anchortext. The reason we like anchortext in point #2 is because it gives the linker the opportunity to describe the linked-to site in the link itself. This is great for the person who is receiving the link, because now search engines will have more information about his or her site. For example, I’m sure CNN would prefer the anchor text global news Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack SEO . Do you pay close attention to your links? What strategies do you use to earn healthy inbound links from authoritative sources? win. , respectively). or But there’s something even better with more long-term benefits that inbound links are good for —last_img

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