Research: Content Beats Contact for Generating Leads

first_imgThis post is a sneak-peak of data from the upcoming  By contrast, I found that landing pages offering some sort of content tended to have higher conversion rates than those that did not. . Science of Lead Generation webinar I analyzed over 40,000 customer landing pages and first looked at the conversion rate of landing pages that used words indicating some sort of “contact” or sales type process compared to the conversion of pages that did not include those words. In lead generation efforts there are two major types of landing pages: contact pages and content offer pages. Don’t forget to register now for the free Science of Lead Generation webinar.  that will teach you scientifically proven ways to get more leads.  I then looked at the conversion rates of pages that used words that indicated some sort of content offer. I found that across the board, every type of “contact” or sales-driven landing page had lower conversion rates than other pages. Lead Generation Originally published Oct 7, 2010 2:00:00 PM, updated October 20 2016 Click here to register now Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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