Top 5 Inbound Marketing Articles to Start the Week: The Myth of Marketing Magic

first_img Author: 4. 3 Ways to Kill and Reinvent Your About Page 1. Photo by Kevin O’Mara using video to share your personality Dedicate the time. Marketing Takeaway: word-of-mouth culture His 5 best practices are: By focusing on the simple, yet important point that there is no single tactic that will garner marketing success every time, Jay’s short article emphasizes that Consider the qualities that make companies referable. Can you instill any of them in your company to attract new business from referals? of Marketing Takeaway: Brian’s article identifies some best practices businesses should be aware of when undertaking social media participation. He recognizes the benefits of engagement, which include expanding market opportunities, building brand awareness, stimulating demand, and engendering loyalty and advocacy. , etc. , Free Webinar: Website Redesign for 2010 Author: , think about testing smaller, cost-effective changes. You may be surprised at the results. on Conquer your fears. Topics: Inbound Marketing 5. recognizes that the businesses that get the most out of referals possess certain, similar qualities.  It’s not that they’ve implemented a better process for getting clients/partners to refer them, it’s just that they’re more referable. John’s guest article, an excerpt from his new book, Listen and research to learn and contribute. Don’t overlook low-hanging fruit to improve your site visitors’ experience. ProBlogger he believes small businesses shouldn’t forget about: how many website visitors end up your “About Us” page.  While the “About Us” page is often overlooked by marketers (though not by your site visitors), he thinks it offers an important opportunity to share your company’s backstory. Rohit Bhargava 2. Influential Marketing Blog and leveraging slide presentations. The Referal Engine Use engagement as the new customer service and marketing. Originally published May 17, 2010 7:00:00 AM, updated July 19 2013 Rohit’s article focuses on one of the more neglected, yet valuable Before you decide to John Jantschcenter_img Jay specifically gears his article toward entrepreneurs, who he believes share a common misconception that there exists a magical marketing formula that will attract customers no matter what your business is, what you have to offer or how much effort you exert.  Instead, marketers should keep in mind that there are no one-size-fits-all marketing programs, and that initiatives need to be individualized and targeted depending on a number of factors. Marketing Takeaway: What’s Your Referability Factor? You can’t put your marketing on autopilot and expect results. Effective marketing requires hard work. inbound marketing James Dunworth on Marketing Takeaway: OPEN Forum . Download the Webinar Now on John also identifies and describes the qualities that make companies more referable, which include building trust, treating staff as customers, hiring ideal employees, emphasizing a Social Media Best Practices for Business Establish an attractive and expansive presence. 3. social media marketing makeover your entire website effective marketing The Marketing Spot mindset for the week reminds us all of a simple truth: there is no magic marketing formula that will work for you every time. Our top choice of articles to put you in the Jay Ehret Understand general best practices before you dive headfirst into Author: Small Changes That Lead to Big Results Brian Solis While James recognizes these changes may not work for everyone, he encourages readers to test and track new, small changes to their sites to see how they perform.  Can you do something minor that might have the potential for major results? Sometimes a small change can make a big difference. James’ article expands upon this concept, pointing out three changes he implemented on his own site, each in under an hour, that made a big impact on profits and revenue. takes work.  There is No Magic Marketing Formula He also offers a few tips for improving and reinventing your company’s “About Us” page, by creating better and more human writing, Author: and learn how to turn your website into an internet marketing machine. on Author: metrics Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot’s VP of Marketing. Marketing Takeaway: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img

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