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FLU SERIES Scrambling for vaccine: Vaccine-rich states channel doses elsewhere

first_imgDec 16, 2004 (CIDRAP News) – When doctors in Maryland needed influenza vaccine for high-risk patients recently, they didn’t send a request to a private distributor. They turned to Minnesota instead.The state health departments in Minnesota and Nebraska are serving as brokers between local public and private providers with extra flu vaccine and those in other states who want to buy it. At least 56,000 doses of vaccine have been redistributed from those two states to groups in nine others.Minnesota has sent 50,000 doses to providers in nine states, said Kris Ehresmann, RN, MPH, manager of the immunization, tuberculosis, and international health section for the Minnesota Department of Health (MDH). The recipients are in California, Florida, Maryland, Michigan, Missouri, New York City (which is obtaining vaccine independent of the state, sources said), Ohio, Pennsylvania, and West Virginia.In addition, Nebraska has directly transferred or assisted in moving 6,000 doses to Missouri, said Leah Bucco-White, public information officer for her state’s Health and Human Services System.Giving up future allocationsMinnesota previously had reached all high-risk residents who sought vaccine and had expanded eligibility to include healthy people 50 years and older and healthcare workers, Ehresmann said. The state also told the Centers for Disease Control and Prevention (CDC) it wouldn’t need its allotment of 81,000 doses in January.Utah and Maine also opted not to take the remaining doses earmarked for their states, said Paula Steib, a spokeswoman for the Association of State and Territorial Health Officials.When it became clear in Minnesota that most people who qualified and wanted shots had obtained them, MDH officials began talking with people outside the state, Ehresmann said. MDH employees were able to connect Maryland officials and others to Minnesota organizations, including clinics, with extra flu vaccine. Private providers in Maryland were able to buy directly from Minnesota groups with vaccine.Greg Reed, MPA, program manager for Maryland’s Center for Immunization, said yesterday that Minnesota is shipping vaccine within a couple of days after it is requested, which is much faster than it is possible to get vaccine from regional distributors designated by the CDC. He explained that the CDC selected about 18 wholesale medical supply distributors around the country to channel flu vaccine during the shortage.For example, an order that Maryland had placed with a distributor on Dec 2 still hadn’t been processed 13 days later, Reed said. The distribution centers have to check whether the provider has an account and then create an account if there is none, which can take a while, he explained.”We’ve been using Minnesota to cut through the red tape,” Reed said. “I’m at this point considering Minnesota to be one of my distributors.”To prevent wasting small amounts of vaccine that might not be practical to reallocate, CDC notified physicians last week that they could use greater discretion in deciding whom to vaccinate, said Bonnie Hebert, a CDC spokeswoman. That could include returning to the general recommendations for vaccinations, such as injecting those 50 years and older, instead of restricting shots to the most vulnerable groups, as recommended after the vaccine shortage emerged.Eligibility expanded as demand dropsWhile states such as New York and Maryland continue to see demand, some others, such as California, Minnesota, and Nebraska, have seen a decline. In Minnesota, officials announced yesterday that 78 of 87 counties had fully met vaccine needs, including for healthcare workers. As noted above, Minnesota expanded its vaccine eligibility guidelines beyond the high-priority groups.California expanded eligibility on Dec 14 to include those 50 and older, emergency service workers, and people in regular contact with others at high risk for serious complications from the flu, according to a state government news release.California is also telling counties that placed orders for the January allocation of 305,500 doses that they can get their vaccine early, said Nisha Gandhi, MPH, an adult immunization coordinator for the California Department of Health Services.”There’s no need to wait, because we have so much of November-December [vaccine] left,” Gandhi said. “All in all, demand has dropped off.”Nor is there much flu activity in California right now, Gandhi added. The same holds true nationwide.It’s possible that California, which previously anticipated vaccinating up to 11 million residents, will have extra vaccine without having reached all 11 million.”It’s a very difficult situation to be in,” Gandhi said. “All season long we’ve been dealing with high-risk people who have tried but who aren’t getting vaccine. Now we may be dealing with some wasted vaccine. That’s the sad part.”See also:California’s flu vaccination eligibility guidelines (Dec 14 news release)http://www.dhs.ca.gov/ps/dcdc/izgroup/pdf/pressrelease1214.pdfCDC map of US flu activityhttp://www.cdc.gov/flu/weekly/usmap.htmlast_img read more

Bruce salutes new signings

first_img Press Association Asked if the win was all the sweeter because of the nature of his exit from Sunderland in November 2011, Bruce said: “A lot has been said. I have just said walking up the stairs, the last time I came here, I needed to have a police escort to get home. “That was two years ago. A lot of water has gone under the bridge since then. I’m not going to be the last or first Sunderland manager sacked. “It’s no sweeter than winning anywhere, believe me. But it was the manner of it which pleased me today.” Opposite number Gus Poyet admitted the sending-off had thrown his plans into turmoil, but backed his team to bounce back as they prepare for an intensely difficult trip to Manchester City on Wednesday evening. He said: “It’s difficult to analyse. Everything was set to have a great afternoon of football and after three minutes, it became really difficult. “Playing 85 minutes with one less, it’s even more difficult, so I’m not going to kill myself analysing the game because it’s not worth it. “If we can erase this and just keep believing that we were good before 3pm today and we were getting better and we were a difficult team to play against and make sure this doesn’t affect anything that we were doing before.” Brown is expected to receive a two-match ban for his second red card of the season – he had a third rescinded on appeal – and will miss the trip to City and the FA Cup fifth-round tie against Southampton. Meanwhile, Poyet urged England boss Roy Hodgson, who was at the Stadium of Light, not to judge winger Adam Johnson on what he saw on Saturday after he was forced to play a different role in the wake of Brown’s dismissal. He said: “Listen, I’m sure that Roy knows enough about football to realise that he needed to play in a different position because he was needed. “He tried his best, so maybe he will need to come back another day and see him play in a normal game.” Steve Bruce saluted January signings Shane Long and Nikica Jelavic after they handed him a precious Barclays Premier League victory on his return to Sunderland. “It’s paid its reward today. Longy has got two in two and it’s the way they play and the way they are as a pair. “They work hard for the cause and they are a good pair of strikers. I wouldn’t want to play against them because they caused all sorts of problems today. “If you look at all the bottom half of the division, we all can’t afford an (Sergio) Aguero or a (Alvaro) Negredo or a (Luis) Suarez, and that’s the hardest part. “I have always said, even in my Sunderland days here, you are only as good as your strikers, and I have still got that belief now. “For all the wonderful possession we had, we still needed to stick the ball in the back of the net and they have done it today.” Sunderland’s hopes were dealt what proved to be a fatal blow with just four minutes gone when central defender Wes Brown was sent off after felling Long after he had intercepted Phil Bardsley’s ill-advised back-pass. It took Hull until the 16th-minute to make their numerical advantage tell when Long flicked Jake Livermore’s scuffed shot into the roof of the net. The game was over as a contest when Jelavic headed past keeper Vito Mannone after Maynor Figueroa’s 62nd-minute shot had looped up invitingly off substitute Santiago Vergini. The Tigers invested £13.5million in the two strikers last month and have reaped an early dividend with both scoring in a 2-0 win at the Stadium of Light. Bruce said: “All credit to the people who employ me to have the vision to go and do it. last_img read more

Chelsea reject £35m bids from Barcelona, Atletico Madrid for Willian

first_imgChelsea appear determined to keep winger, Willian, after the club once again rebuffed approaches for the player.The club rejected bids of £35m from both Spanish Champions, Barcelona and Atletico Madrid for the Brazilian according to reports from England.Chelsea had earlier rejected three bids – a final one of about £55m – last summer for Willian while further approaches from Barcelona, including a rumoured player-plus-cash switch, were binned by the Blues.Willian has one year left on his current deal and could leave the club for free if he does not sign a new contract.The player has been a key part of Chelsea’s team since his move from Russian side, Anzhi Makhachkala, for £30m in 2013.While he’s had a decent time at the club, including winning two Premier League titles, a Europa League crown and an FA Cup while scoring 52 goals, Willian’s starting place came under threat last season with the rise of Callum Hudson-Odoi and Maurizio Sarri’s preference for Pedro in the second half of the campaign.However, with star player Eden Hazard now a Real Madrid signing, Willian’s importance to Chelsea might become pronounced again.And with the club facing a two-transfer window ban, they would prefer not to lose any more of their main players.Willian is currently away with Brazil at the Copa America where he was a late call-up to replace the injured Neymar.He came on as a substitute in the host nation’s 3-0 win over Bolivia.last_img read more

Warriors: James Harden & Chris Paul could prepare them for Damian Lillard & C.J. McCollum

first_imgKlay Thompson subscribes. You can too for just 11 cents a day for 11 months + receive a free Warriors Championship book. Sign me up!OAKLAND – Should the Warriors advance to the NBA Finals for a fifth consecutive season, they should not just thank their star players, coaching staff and front office. They should also express gratitude to the Houston Rockets’ James Harden and Chris Paul.After making things difficult for the Warriors’ quest to win their fourth NBA title in five years through a …last_img

Fans ‘blown away’ by atmosphere

first_img19 June 2009 Flying in from Canada to experience African football first-hand, Peter Severinac from Ontario, Canada was blown away by the electric atmosphere inside the Royal Bafokeng Stadium in Rustenburg on Wednesday evening, when Bafana Bafana took on New Zealand in a 2009 Fifa Confederations Cup match. Surrounded by thousands of celebrating South African fans, all making their way out of the stadium, Severniac could hardly contain his amazement at what he experienced during the game. “Those trumpets are great, I have never experienced anything like it,” Severinac said, referring to the air horns that distinguish football matches in South Africa from anywhere else in the world. “Nothing compares to the feeling of being in the stands with all that dancing and noise. “They treated me like a member of their family when they found out I was from outside South Africa. I will definitely be back next year for the World Cup, and will bring back as many friends as I can,” said Severinac before he was swallowed up by the moving crowd. Benito Lenon, who travelled from Madrid, Spain to watch La Furia Roja play in Fifa’s “Festival of Continental Champions”, said South Africa “seems like such a good country. “I have been here for six days now watching football, and I really love the friendly people here,” Lenon said. “I must tell you, South Africans are the most friendly and hospitable people I have met.” Although Spain were playing Iraq in Bloemfontein on the same day, Lenon chose to experience a Bafana Bafana match in Rustenburg instead, having heard from friends that it was a once-in-a-lifetime experience to celebrate football in South Africa. He certainly wasn’t disappointed. As tens of thousands of spectators made their way to the Royal Bafokeng Stadium before the game, the city of Rustenburg, in South Africa’s North West province, came alive with the sound of a distinctively African Fifa Confederations Cup. The drone of vuvuzelas competed with hooting and cheering as fans made their way toward the stadium through the city, hoping for – and getting – a night of celebration as South Africa beat New Zealand 2-0. Hours before the match had even started, crowds were gathering outside the stadium as music and dancers entertained the excited crowd. “I am here to support my country, and the vibe around the city is great,” said Lebogang Molefe, adding that the Confederations Cup was all about showing the world what South Africa is all about. “We are a nation that likes to sing, and we are a happy nation,” Molefe said. “I hope our visitors see this now and on television, and I hope they come back for the 2010 World Cup”. Source: 2010 Fifa World Cup South Africa Organising Committeelast_img read more

Ohio crop producers looking forward with $3.5 million in water quality funding

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Since 2011, Ohio’s leading corn, soybean and wheat checkoff organizations have invested nearly $3.5 million dollars in research and education to address the water quality challenges faced by farmers and all Ohioans. That investment continues as the Ohio CornMarketing Program (OCMP), Ohio Small Grains Marketing Program (OSGMP) and Ohio Soybean Council (OSC) have recently approved a fourth year of program funding.“Water quality has been and will continue to be one of our top priorities,” said Patrick Knouff, OSC chairman and grain farmer from Shelby County. “This issue is complex and requires a comprehensive approach to find solutions. And make no mistake, our organizations are working to find real answers and develop practical actions that can help mitigate runoff. It’s an investment in the future of Ohio agriculture and we expect a return. This is what we’re good at.”With algae problems in Grand Lake St. Mary fresh on their minds and the growing problem of algae in Lake Erie, the farmer leaders of all three checkoff organizations put their heads together in late 2011 and made the strategic decision to partner and begin investing in research. As more was learned, a variety of educational programs for farmers were added to the portfolio.Thanks to this early leadership, the On Field Ohio research project was awarded a $1 million match from the U.S. Department of Agriculture in 2013. Led by Dr. Elizabeth Dayton at The Ohio State University, this program is monitoring runoff at the field level and will help identify best management practices for farmers.In August 2014, the organizations’ strategic direction shifted again when Toledo shut off water to 500,000 of its residents.“We knew we needed to do more than talk to researchers and farmers. Now, we must talk to our neighbors about the importance of water quality,” said John Linder, OCMP chairman and Morrow County grain farmer. “People had questions and they wanted answers. In many cases, they were asking the same questions farmers were asking. Speaking to large groups and media isn’t typically in the job description of a farmer, but we can’t remain silent. This is too important.”The organizations worked to identify opportunities for farmers from around the state to answer questions and tell their story. They provided information about the ongoing research and educational programs funded by the three checkoff organizations and helped make connections with researchers. That work continues as more farmers speak to local groups.“We’re proud of the work done so far, but we’re not finished,” said John Hoffman, OSGMP chairman and Pickaway County grain farmer. “The recent nitrate issue in Columbus highlights the need to stay fully engaged. Ohio farmers have and will continue to demonstrate their commitment by increasing conservation practices, investing in vital research and participating in educational programs. We do this because water quality matters to each and every one of us.”Four years ago, Ohio was not the most talked about state with regards to water quality. Now it arguably is. While the attention that water is getting in the Buckeye State has increased dramatically, Ohio’s corn, soybean and wheat farm organizations are staying on the course they started back in 2011.last_img read more

Blue Heron EcoHaus: Making an ICF Foundation

first_img BLOGS BY KENT EARLE Dealing With Really Bad WaterLet Construction BeginPicking High-Performance WindowsHow Small Can We Go?Choosing a Superinsulated Wall SystemHeating a Superinsulated House in a Cold ClimateIs Passivhaus Right for a Cold Canadian Climate? While we attempted to work out the problems with site work, the foundation work continued to move forward. I wrote earlier about our decision to use the Nudura One Series of insulated concrete forms (ICFs). We were quite excited about this product for a number of reasons.First, basements are generally boring. By using this system of ICFs we could have a finished interior wall of concrete immediately, which would look aesthetically pleasing and be something of interest, something unique, for our basement. No need for any extra framing and drywall. RELATED ARTICLES Nudura forms are slow goingBut not these ICFs. This basement was a massive pain in the ass. After one day, the guys only had one of seven rows done. There was no simple way to attach the forms and keep them locked in place. You see, with standard ICFs, the blocks are basically like Legos. There are little grooves on the inside and outside that line up and attach to the corresponding little plugs on the other block. Snap snap snap — it goes together. Easy.Assembling Nudura forms was not easy. The little Lego grooves and plugs were only on the outside of the blocks, not the inside, as the plywood slabs simply butted together, creating big seams and gaps. (Wouldn’t tongue-and-groove plywood have made sense, Nudura!?)Frustrated at the lack of progress, Taylor called the Nudura sales rep, who came out to the site. Amazingly, he had never seen the Nudura One series before. Like, never ever. As they all worked together to try to troubleshoot this problem, they eventually decided to call the technical support team at the head office in Ontario, Canada.Conventional ICFs have a layer of foam insulation on each side of the concrete core. The forms snap together quickly. BasementsInsulated Concrete FormsHow to Insulate a Basement WallPlacing Concrete In Our ICF Foundation Walls Editor’s note: Kent Earle and his wife, Darcie, write a blog called Blue Heron EcoHaus, documenting their journey “from urbanites to ruralites” and the construction of a superinsulated house on the Canadian prairies. Their previous blog on GBA was called Let Construction Begin. The blog below was originally published in June 2015. (A complete list of Kent Earle’s GBA blogs is provided in the “Related articles” sidebar below.)center_img Second, in terms of energy efficiency, this system should perform better than conventional ICFs. With this system, you are not insulating the walls of the basement from the house itself. (Standard ICFs and standard poured-concrete basement walls have insulation on the inside and cannot get any benefit from the thermal mass of the basement walls.) Since we have a huge thermal mass in the walls and floor of the basement, the concrete can store a lot of heat (heat collected from sunlight or simply added by the in-floor hydronic heating system) to radiate to the rest of the house — essentially functioning like a giant battery.The forms were delivered about a week before they were needed. There was an incredible amount of insulation that was stacked in the shop. And the day following our stresses with the septic system, Taylor and Curtis got to work building the basement forms. They had budgeted about four days to get the forms up and one day to pour. “ICFs go fast,” they said. The following day, the pumper truck arrived, pumping a buttload of concrete into the basement walls. Now was the real test of the untested Nudura One walls and the MacGyver skills of the build team.I was nervous that day at work, just waiting for the phone call from Taylor explaining that there had been a catastrophic failure, when the walls of the forms burst under the pressure of the concrete, causing the walls to break apart and concrete to fill our basement.But that call didn’t come. Relieved, we drove home at the end of the day. The walls were still standing and they were filled to the brim with concrete!The next day we would pull the plywood off and see what magic laid beneath.P.S. Nudura has offered to cover at least some of the extra time of the build team for Research and Development of the Nudura One series. They suggested making 2×4 L-brackets to support and anchor the forms. (Uh, that’s part of the plan?) Oh, and as for the gaps in the plywood — where concrete would completely burst from when pouring? Well, just use Tuck tape, they said. Tuck tape!?? (I suppose it’s slightly more classy than using duct tape.) Jeez Louise.Unfortunately, after building a bunch of the 2×4 L-brackets and bolting them onto the forms, the carpenters realized that this was not going to work at all. These brackets did nothing. If anything, they made the problem worse by pulling the forms further inwards, causing even greater warping of the walls. Thanks for the “technical support”!(You’d think they’d never sold this product before. We later found out that they had never actually used these forms in a residential application.)Over the following four days, Taylor and Curtis grudgingly put the forms together and stacked them higher and higher, eventually reaching the top, at 10’6″. They put an absolute ton (perhaps 2 tons) of rebar in the ICFs, both vertically and horizontally, to reinforce the high walls and provide the structural support for the beams, joists, and double walls that would sit upon the foundation.Seeing the forms go up was pretty exciting, but just don’t look too closely or right down the line of the wall…Because that ain’t straight.Slow but steady progress: It took two carpenters four days to set the forms, and another three days to straighten the walls and make final adjustments before the concrete could be poured.I have to admit, I was more than a bit worried. I wondered, how the hell were they going to straighten these walls?Taylor and Curtis had also eaten through their projected timeline and still had to try to straighten the walls. After four days, the walls were not even stacked, let alone straight and ready for concrete. Over another three days, all they did was straighten and adjust the walls, using large bracing and strapping to make them level, straight, and even. When Taylor finally told me they would be pouring concrete the next day, I had to run over and make sure.Praise the Lord! (This whole process is making me become very religious, it seems.) Concrete wall revealThe day following the placing of the concrete, we were ready to pull off the plywood forms and see what lay beneath. Leaving the plywood on for more than a day would cause the plywood to adhere too firmly to the concrete and make the sheets extremely difficult to remove. We were a bit nervous. We had been pegging a lot on how these walls would turn out — they would be, after all, our finished interior walls — so I really hoped they wouldn’t look like crap.First we had to remove all of the exterior bracing that the builders had spent four days installing, tweaking, leveling, and straightening.Hard work pays off: Interior plywood forms were removed to reveal perfectly straight and square concrete walls.They had done a great job. The walls were perfectly straight and square.We started unscrewing the plywood forms, and — cha-ching!They looked frickin’ awesome!As we removed the forms, I had to chuckle, because the builders, who had for the previous week been cursing the Nudura One system, said (as they saw the finished look) that they would “use it again.” I guess that, from time to time, looks do make up for a bad personality.We spent about two hours removing all of the forms. As we got towards the base of the floor, we crossed our fingers, hoping that it had all settled nicely to the bottom without any “honeycombing” of the concrete that would need to be parged. Impressively, it looked excellent all the way from top to bottom.last_img read more

Khade’s mistake costs him rare medal

first_imgLike ‘Flying Sikh’ Milkha Singh at the 1960 Rome Olympics and former track queen PT Usha at the Los Angeles Games in 1984, Virdhawal Khade missed what could have been only the second medal in swimming at the Asian Games on Monday. It turned out to be a yet another case of never before Khajan Singh and never after him.India’s fastest swimmer managed only the fourth spot in the 50m freestyle after clocking 22.87, just 0.03 seconds behind the bronze medal winner Japan’s Rammaru Harada who had clocked 22.84 sec at the Aoeti Spors Complex pool here. Predictably, the winner was Wu Shi Lu at 22.37 sec from the host nation who pushed another Japanese Masayuki Kishida to the second spot for silver.It was, indeed, a disappointing day for India and that gloom could have been lifted by Khade and given greater impetus to swimming had he not committed the blunder of stretching to touch the pad, rather than plunging for another stroke. “It was the biggest mistake of my life,” admitted Khade. He as well as the Indian officials present at the pool knew how it has cost the country a precious medal, more so in swimming where India have not won a medal after Khajan Singh. That was way back in 1986 at Seoul.Since then it has been a big struggle for Indian swimmers to make a mark. Monday was the day when Khade could have done that besides overcoming the disappointment of not winning a medal at the Commonwealth Games back home.advertisement”The boy’s potential was never in doubt. We all along knew Virdhawal was capable of winning us a medal, but for the crucial mistake,” said Virendera Nanavati, the secretary-general of the Swimming Federation of India (SFI).Drawn in lane two after qualifying in Heat 6 at 22.98, he had in the final two Chinese in Qiang Run Shi and Wu Zhi besides the two Japanese and a Korean, Taipei and a Hong Kong swimmer. Except for the Taipei and Hong Kong swimmers, all others, including Khade, clocked sub-23 seconds.The difference between the winners and Khade was all of them had been coming after hard practice for the Games. To Khade’s credit, it must be said that he had the pressure of performing in front a home crowd at the New Delhi Games. Just before that he had to compete in the Nationals which was the qualification event. Instead, he should have been allowed to train in the US.One SFI official, who did not want to be quoted, admitted that if Khade had continued his practice in the US and come for the CWG, he would have done well both at home and here. He said this without blaming the authorities for the mistake. Whatever the case, both Khade and India lost a precious medal on Monday.last_img read more

13 Steps That Transformed One Company From Invisible King to Sought Leader

first_img Elekta’s blog to publish RSS feeds, comment on industry-related news and build networks. Thus, it brings up relevant questions to hospitals and engages them in conversations. On Twitter, Elekta also monitors its competitors’ performance. (1) Deleted Duplicate Content Photo Credit: The company monitored the sites linking to it. Elekta Here’s exactly what they did: Andrew took much of Elekta.com’s great content and “blogofied it.” In addition to adding and updating site information, Elekta is also archiving some of its old content. By archiving content as opposed to deleting it, the site keeps its inbound links. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack When it releases a new product, Elekta also creates a domain name for it. Multiple relevant domain names enable the company to track what gives it the most inbound traffic. (12) Optimized Keywords inbound links and used alt tags for those with higher ratings. Following up on inbound links helped it build great SEO authority. As accuracy of information in healthcare is crucial, Elekta keeps its content fresh. For instance, Andrew suggested, nothing was worse than reading X-Ray was the best tool to use today. In order to feature the most up-to-date content, Elekta plans on adding a content timer of six months. Thus, authors will receive email alerts to check the accuracy of their six-month-old content. Elekta canceled its paid ad campaigns because, as Andrew noted, they “were just wrong.” The company was losing money investing in campaigns whose analytics it didn’t really measure. Soon Andrew realized that he preferred to be seen in organic search rather than in paid content. “We are getting more clicks from organic search than we ever did with PPC,” he said. As a result of these 13 steps, Elekta increased its traffic globally. Now its kingdom is listening and the inbound links are there to show it. Download our Instead of targeting just oncology, Elekta investigated what people were actually looking for when they think of oncology. “Let’s use the stuff that not many people are searching for,” said Andrew. Thus, the company went for the long-tail keywords and improved its SEO strategy. Elekta recognized this problem, and took a series of steps to fix it. The results were significant; in four months they move from a PageRank 6 to a PageRank 7, in a industry where most companies are stuck with PageRanks between 4 and 6. The company also saw an increase in traffic globally. Learn more about inbound marketing and how to combine blogging, SEO and social media for results. RSS feeds (8) Bought Relevant Domains Topics: (2) Followed Up on Inbound Links (4) Started a Blog (3-4 times/week) (13) Increased Activity in Social Media (9) Created Well Structured Landing Pages enable people to get in contact with Elekta without visiting the site. Now that everyone has BlackBerries, Andrew suggested, it is easy to push information anywhere and keep people informed on-the-go. “Our syndication has gone from several people to several thousand people per month,” he said. Twitter SEO Similarly, Elekta uses Elekta has been regularly monitoring its data — comparing web pages, following site traffic, and evaluating customer engagement and keyword performance. Andrew found out that what works in America might not work internationally. “We try something, look at the results and if the results don’t work we go back and change it,” said Andrew. Originally published Jul 22, 2009 8:15:00 AM, updated October 20 2016 Elekta created a set of enhanced landing pages. As Andrew said, he wanted the new pages to be “short and sweet, and to the point.” The landing pages got customized to different audience segments — health care professionals, patients and hospital administration. Thus, they offered critical information for targeted buyer personas. (10) Checked Analytics Inbound Marketing Kit (11) Added, Updated, and Archived Content . Andrew noticed that visitors were coming to Elekta.com not only via traditional channels like Google and MSN, but also through Twitter and Flickr. In order for people to stumble upon Elekta’s brand, the company became active in the social mediasphere. You might be the king of your field but if you are invisible, your kingdom simply won’t see you. turned out to be a great channel for event information and direct communication with customers. It covers industry-specific news, not product information. (7) Updated Profile in Online Directories (5) Created RSS Feeds Jim Linwood (3) Stopped PPC & Ad Words Campaigns , a Swedish company with US base in Atlanta that specializes in clinical oncology solutions had a great business, but not one that was getting found in search engines. “A lot of our smaller competitors were beating us,” Elekta’s Andrew Rodgers said. In order to keep its site consistent and correct, Elekta updated its profile in many online directories. The company also keeps track of the accuracy and appearance of its Google images. In short, it has made it a priority that company information — web addresses, logo, SEO links, etc — is correct everywhere. inbound marketing kit As an international company, Elekta has created satellite sites (.com, .net, etc) and regional pages with local languages. These pages feature in-depth content and point to landing pages. Elekta deleted duplicate content from its site. The easy “cut and paste” was no longer an option. On the contrary, production of unique and regional content was necessary. (6) Created Twitter Profile compared Elektalast_img read more