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Gumtree to list items from BHF furniture stores in new partnership

first_img The British Heart Foundation and classifieds platform Gumtree have this month partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores.The partnership marks the first time that Gumtree, which has over 16 million unique visitors per month, has partnered with a retail outlet to help boost sales.From this month, Gumtree will showcase high quality furniture available in BHF stores in the ‘for sale’ section of its website in the hope that it will encourage shoppers to head to their local BHF store and purchase household items. This will help the charity raise funds for research into new treatments and cures for people living with heart and circulatory disease.50 of the BHF’s 180 furniture and home stores will list items on sale in stores through the Gumtree platform, enabling local residents to see the bargains on offer nearby. From sofas and sideboards to mirrors and mattresses, the stores across England, Wales and Scotland hope to list up to 4,000 items per month.In-store staff will be armed with smart phone technology to promote goods and keep listings up to date.The partnership between the BHF and Gumtree will run initially for a year, with an intention to establish a longer-term relationship with more stores across the UK taking part.Alli Swaine-Hughes, Retail Director at the BHF, said:“At the British Heart Foundation, we recognise that people want flexibility in the way they shop and as a retailer we want to make the shopping experience they have with us quick and easy. We’re excited to add Gumtree to the variety of ways that people access our stores and hope that it will enable even more people across the UK to shop with us.”Matt Button, Interim Head of Marketing at Gumtree, said: Advertisement Gumtree to list items from BHF furniture stores in new partnership Tagged with: charity retail Melanie May | 11 December 2018 | News About Melanie May Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.center_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis25 “We’re thrilled to be able to offer the high quality used items in The British Heart Foundation stores this level of visibility. This is the first time we have opened our platform to a retailer in such a way, and we’re very pleased it is for a fantastic charity that does such incredible work researching heart and circulatory diseases and potential treatments.“The Partnership will help BHF reach the right audiences in-market for buying furniture such as landlords, home movers, students or people improving their home, reaching them at the right time and at scale to drive them in store.”  245 total views,  1 views today  246 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis25last_img read more

B.B. King’s Granddaughter Shares Emotional Tribute, ‘The Legacy Goes On’

first_imgB.B. King’s granddaughter, Val B. King, has released a new song honoring her late grandfather who passed away just nine short months ago. Titled “The Legacy Goes On,” King told Rolling Stone the track was recorded “to get some of my emotions out with missing him so much.”Featuring a clip from a 1968 interview with B.B. at the beginning of the new song, King says her new song “is a way to honor my grandfather for all he did for me, his family, and the world. Watching my grandfather perform on stage literally showed me how to dream. He inspired me and many other aspiring artists.”King also mentions her grandfather’s wonderful philanthropic endeavors, “giving so much to help others, being a champion for education, giving of himself countless nights on stage, teaching us how to be humble, greeting his fans with a smile, and having sheer determination to make the world know about blues music,” she added. “He created a sound that truly made him the King of the Blues.”Listen to Val B. King’s tribute song to her grandfather, B.B. King, below:last_img read more