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Preferred Hotels Resorts has launched I Prefer

first_imgPreferred Hotels & Resorts has launched ‘I Prefer Alliance’, an innovative new loyalty platform that allows independent hotels and regional hotel brands to extend full benefits of I Prefer Hotel Rewards to members of their distinctive guest benefit programs.Featuring a straightforward points exchange structure, I Prefer Alliance allows partner hotels to incentivise their respective loyalty members by extending access to more than 650 additional destinations across 85 countries where they can earn and redeem points, while receiving other valuable benefits during every eligible stay. Preferred Hotels & Resorts debuts I Prefer Alliance with Tokyu Hotels – one of Japan’s leading hotel groups, with 44 properties across the country and more than 700,000 Tokyu Comfort Members – as its inaugural partner.Introduce as a points-based model by Preferred Hotels & Resorts in August 2013, I Prefer is the world’s largest global points-based loyalty program for independent hotels. As of January 2019, more than three million members have enrolled in I Prefer to take advantage of its benefits, which include points that can be exchanged for cash-value I Prefer Reward Certificates, as well as elite status and additional benefits such as priority early check-in/late check-out, room upgrade based on availability, and complimentary Internet upon every eligible stay at more than 650 participating properties worldwide. hotelsloyalty programresortslast_img read more