Tag: 阿拉爱上海

New business chief optimistic for region

first_img Previous articleThe expert comment – Neill KellyNext articleAll in place for festive weekend admin WhatsApp NewsLocal NewsNew business chief optimistic for regionBy admin – March 12, 2009 561 Facebook THE PROTECTION of existing jobs, stimulation of investment, an ending to the structure of three local authorities governing the urban area of Limerick and the development of an international logistics hub that would become a major driver of employment in the future, are priority issues for the incoming president of Limerick Chamber, Harry Fehilly, who succeeds outgoing president, Sean Lally.Sign up for the weekly Limerick Post newsletter Sign Up Mr Fehilly is managing partner of Holmes O’Malley Sexton.Highlighting the need to focus on developing a local industry that can become a world leader, he pointed to the region’s high level of expertise in the area of logistics.“With the deep sea port at Shannon Estuary and the Customs Pre-Clearance at Shannon Airport, there is huge potential for this area to become a key international logistics hub, which would be a major driver of employment in the future,” he said.The new business sector leader said it is imperative to build a competitive city, road infrastructure projects, Shannon Airport and an innovative economy.“Our geography gives us a unique advantage in the area of renewable energy production – we have an abundance of tidal wind, wave and biomass energy resources and it’s imperative that we exploit this advantage to its fullest”.Other priority issues include the completion of the N 18 to Galway and Shannon Airport, as a key driver of investment to the region. Printcenter_img Linkedin Advertisement Twitter Emaillast_img read more

Cutting a deal

first_imgCity employers are finally getting to grips with ADR as an alternative tocostly, time-wasting litigation. But could other sectors catch the bug? BySimon Kent Alternative dispute resolution (ADR) techniques are gaining a foothold amongfinancial and City firms in the UK. The City Disputes Panel (CDP), a non-profitorganisation which has specialised in commercial disputes, has recentlylaunched a bespoke employment support service to offer employment disputeresolution to members. Karl Davies, chief executive of the CDP, said the move came as a response togrowing interest in ADR and mediation techniques to settle employment disputes,avoiding the huge cost and reputational damage which can occur. Terry Jones, a director at the Centre for Effective Dispute Resolution(CEDR), confirms this trend, noting banks and financial organisations aredeveloping ADR techniques, sometimes in collaboration with UNIFI, the bankingunion. Whether this development has the potential to lead other industry sectorsaway from the courts has yet to be proved. You only have to look at recentcases such as that of Louise Barton and Investec Henderson Crosthwaite (News,May), which have incurred high costs both financially and timewise, to see thatthe City of London is the ideal environment for proving the worth ofconfidential and relatively swift resolution techniques. Jones, a veteran of the Square Mile himself with 35 years experience incommercial banking – including 17 at Barclays – believes the technique hasaspects in common with the City’s dealing/trading culture. “The culture isabout looking for cost effectiveness,” he says. “Every firm isconcerned about profits, but that’s about being cost-effective and managingtime productively. You don’t want to devote excessive management time to adispute. There’s also a deal-making culture,” he adds. “So thoseaspects work in favour of ADR techniques.” “The message we received from employers is that they are desperatelytrying not to be combative,” adds Davies. The CDP has created a panel of22 specialists, including HR practitioners and employment lawyers, to handleemployment disputes in a similar way. This is a result of companies wishing totransfer their positive experience of mediation in dispute resolution into theemployment arena. ADR’s proponents are, however, faced with something of a Catch-22 situation.Those who experience ADR usually have a positive experience and will use itagain – the general view is that 85 per cent of cases are resolved to thesatisfaction of both parties. But it can be difficult to get employers to take thatfirst step because it is practically impossible to publish any positiveresults. To do so compromises one of the most valuable aspects of ADR –complete confidentiality. “Board-level disputes have been handled through ADR,” says AllanConnarty, director of operations at the Chartered Institute of Arbitrators.”The press frequently challenge issues such as levels of pay or questionshow such figures were arrived at, and sometimes the answer is mediation.Therefore you cannot disclose exactly how and why that figure was agreed. Whilethe figure agreed could seem high, it may have been worth it to avoid certainother issues being made public at a tribunal.” As in the Barton case, matters such as how a bonus scheme operates are oftenregarded as commercially sensitive information. Indeed, Jones suggestsdiscussing such information can lead to entire teams being poached bycompetitors, while ongoing disputes undoubtedly undermine morale andconsequently the performance of top employees. Mark Mansell, employment partner at Allen and Overy, notes theconfidentiality of ADR also works in favour of the individual. “At themoment, Louise Barton is not known primarily for her skills, she’s known as theperson making this claim,” he says. “Mediation has been used toresolve bonus issues in the City precisely because it protects bothparties.” Connarty agrees: “There may be employees who decide they know what themarket is for their skills, but realise if they push for that amount and refuseto compromise, they may never work again,” he says. “That gives themfurther impetus to go for broke. Alternatively, they may decide to negotiate,take a lower financial award and recognise that they will work again.” However, practitioners recognise that ADR is not always the way forward.”The Barton case is a justice issue,” says Jones. “To someextent it argues against mediation, because if it were resolved in that way,how would anyone else know justice had been done?” “ADR doesn’t work if you have a case where the law hasn’t really beentested,” says Kathryn Britten, a forensic accounting partner at BDO StoyHayward. “In some cases, unless you go to court, you have no certainty andit can be difficult to reach any agreement. One of the ways you mediate is torefer to previous cases and to points of law as tested.” Britten is still quite a rarity as a non-legal professional with mediatortraining, but it is precisely the combination of her specialist knowledge andmediation skills that makes her so useful. “Mediation works well withcomplex financial issues when the mediator has been briefed in advance by bothparties and can help them reach a negotiated settlement,” she says.”The whole process focuses on the future, whereas litigation looks at whathappened in the past. That offers far more creative options forresolution.” Davies echoes the need for mediator knowledge of the culture or industry inwhich the dispute occurs. “There is far more interest in getting afacilitator who understands the business and pressures the parties are under,and so can frame a resolution in that context,” he says. “That is ofmore worth than someone who takes a ‘vanilla’ approach to every situation andsays they don’t need to know the details to help resolve the problem.” Thisgives mediation another advantage over tribunals – it is less likely a courtwill fully appreciate the working culture in which a dispute has occurred. Though many ADR practitioners are frustrated at the apparent tardiness intaking up these techniques, not all favour introducing legislation to forcethem on employers. “I think legislation would be useful because the morepeople go through the process, the more they will recognise the benefit,”says Britten. “It would create a learning curve for all involved.” “I’m not a fan of legal compulsion,” says Davies.”Essentially, mediation works because it is voluntary. Both parties havechosen to invest time and effort in finding a solution – they have bought intothe process and the outcome is going to be consensual. There is always a riskwith legislation that it just becomes a process.” That said, ADR has been the subject of legislation in parts of the US, andexperience suggests it has played an integral part in organisations adoptingADR as part of their grievance procedures. Having been compelled to explore ADRbefore going to court, firms now consider it at an earlier stage in disputes. “Since being exposed to ADR, people have found it works,” saysDavies. “So it is used long before legal proceedings trigger the requirement.”The same pattern has been seen at some US firms where the initial introductionof ADR policy (usually a clause to simply consider/explore ADR techniques foreach individual grievance) has removed the knee-jerk reaction to start legalproceedings. The HR director as mediatorSarah Jones is head of HR at WWF UK(formerly the World Wildlife Fund). She ‘stumbled across’ a course on mediationthrough Peter Shore, an HR consultant and mediator on the CDP. “Since thetechnique requires the individual’s agreement, we have used mediation toresolve disputes where appropriate rather than creating a definitepolicy,” says Jones.Having undertaken training, Jones acts as mediator within thecompany to handle disputes and issues when they arise. While appreciating thevalue of external mediators, at this point there has been no clash of interestsin the cases she has handled. Indeed, Jones feels she has been welcomed as aninternal resource for resolving disputes: “We have a good reputation as anHR department and so we can be objective and neutral,” she says. “Thetechnique is empowering because it means the individuals concerned decide theoutcome, rather than me. At the same time, the process is completelyconfidential and nothing goes on the employee’s record.”An intensive CEDR five-day training course will give Jonesofficial accreditation as a mediator and offer her the chance to work as anexternal mediator in the future. While looking forward to this, Jones does notbelieve legislation is a constructive way to increase the use of ADR: “Thedanger is that it would just become accepted practice and therefore lose itsuniqueness,” she says. “It’s far better if it remains outsideemployment law.”City firms count the cost2003 Investec Henderson Crosthwaite continues its legal battle withformer media analyst Louise Barton over claims it discriminated by paying her asmaller bonus than two of her male colleagues (£300,000 compared with £1m and£600,000). The EAT has sent the firm back to the employment tribunal for thesecond time in a year to prove it did not discriminate against her.Compensation could run into seven figures, not to mention the legal bill forsuch a protracted case. 2002Cantor Fitzgerald and ICAP emerged from a lengthy legal spatwith reputations in tatters following press reports of senior executives’ lapdancing R&R, aggressive bully-boy tactics, obscene language and generally,as one judge put it, “disgraceful behaviour” during ICAP’s attemptsto poach three brokers and Cantor’s efforts to keep them. But can anyoneremember the verdict?2002Schroder Securities paid a whopping £1.4m compensation to JulieBower after she left her £120,000 job claiming male managers were trying towreck her career. She received a ‘lousy’ £25,000 annual bonus while malecolleagues received between £440,000 and £650,000. Cutting a dealOn 1 Jun 2003 in Personnel Today Comments are closed. 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Lesaffre buys into the UK with deal for GBI and BFP

first_imgYeast company GB Ingredients and sister business BFP Wholesale have been bought by French-based yeast group Lesaffre for an undisclosed sum.Dr Mike Chell, MD of GB Ingredients (GBI) told British Baker it would be “business as usual” under independently-owned Lesaffre: “I am delighted for both our staff and our customers.”This is a good move which takes us into the world’s number one yeast manufacturer and supplier with all the know-how and value that can be delivered to our customers.”He added that no job losses were expected among the 114 staff at GBI’s offices in Felixstowe.Nick Harris, MD of Kent-based bakery ingredients wholesaler BFP Wholesale, which employs 182 people at six depots around the UK, added: “I am delighted with this change in ownership, which is good for staff, for customers and for the business.”A spokesman for Lesaffre said the deal would make the two companies part of a long-term strategic investment and allow Lesaffre to become a domestic manufacturer of yeast in the UK.The deal was “a very positive move, taking GB Ingredients and BFP Wholesale out of private equity ownership and back into a committed major manufacturing group,” it said.Both GB Ingredients and BFP Wholesale were bought by private equity company Gilde Investment Management from DSM in 2005.Lesaffre’s acquisition of shares in the companies is effective immediately and includes all commercial and operational activities of the UK businesses.Yeast and yeast extracts giant the Lesaffre group owns factories and companies in countries around the world.last_img read more

Delight as restoration works to ancient church in Fahan unveiled

first_imgA local county councillor has congratulated a local community group following the completion of restoration works to St Mura’s Church last week. Cllr Jack Murray said the site was of “huge historical significance” with works to restore the 7th Century St Mura’s Cross ongoing.St Mura’s Cross is an ancient and unique carved cross-slab in Fahan, County Donegal but it was in danger of being completely eroded and the church gable next to it was crumbling. Sinn Fein’s Cllr Jack Murray, Cllr Albert Doherty and Senator Pádraig Mac Lochlainn at the site in FahanThe patron saint of the Cineál Eoghain including the Uí Neill who were among the High Kings of Ireland, St Mura died in 645 at the age of 94.The cross was erected in his memory and is now one of the oldest in Ireland and is the only one to bear an inscription of The Gloria written in ancient Greek.The gable wall dates back to 1608 but contains stones from the original monastery of St Mura.Proceeds from several events have be donated to the Save St Mura’s Cross Fahan project, which is dedicated to the conservation of the site of St Mura’s early Christian monastery, particularly the 7th-century cross. Speaking to Donegal Daily, Cllr Jack Murray said: Delighted to be in Fahan for the celebration of the completion of the restoration works at St Mura’s Church, with ongoing works to restore the 7th Century St Mura’s Cross.As a site of huge historical significance, it’s brilliant to see such a positive initiative here.“Fair play to everybody involved in making it happen.”Delight as restoration works to ancient church in Fahan unveiled was last modified: November 11th, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:FahanSt Mura’s Crosslast_img read more

Conte on Vidal, Rodriguez, Spurs, Costa, Alonso and more

first_imgChelsea boss Antonio Conte was asked about a number of issues at his press conference ahead of his side’s game against Tottenham. Here is some of what the Italian had to say. Conte on his hopes for the transfer window“For sure there are some positions where, if we are able to find the right solution, it’s important to take that right solution.“But also I know the market is difficult. Finding the right player won’t be easy, but we are talking about it.”“I answer always in the same way. I don’t like to speak about players that are now playing with other teams. This is respect for players and also for the clubs.”On reports Chelsea want Ricardo Rodriguez and Arturo Vidal“I answer always in the same way. I don’t like to speak about players that are now playing with other teams. This is respect for players and also for the clubs.”On Marcos Alonso, who picked up a knockEmbed from Getty Images“He is available for tomorrow’s game and we do not have any injuries.”On his many attacking options“I like to have these type of problems. I like to have my players in good form and then to make the best choice for the game.“We have Pedro, Willian, Hazard and Costa and they are in good form – good shape.“I have to decide the starting 11 but I think you win the game in 95 minutes and it’s important to have all the players available and everyone playing well.”On facing Tottenham“To win 13 games in a row in this league is not easy – it’s very difficult. We are pleased about this and tomorrow we know we have a really tough game against Tottenham, which is a very strong team.“For this reason it’s very important to pay great attention and to try to continue our run. For sure it will be very tough. For me Tottenham are better than last season.”On Spurs boss Mauricio Pochettino suggesting that neutrals want his team to beat ChelseaEmbed from Getty Images“I think every team wants to stop our run, not only Tottenham. But it you see the table you will see that we are only five points clear. The league is open and we are only just in the second half of the season.”On visiting White Hart Lane“I never played there. I watched a Europa League game against Fiorentina. The atmosphere was very good.” On Diego Costa admitting he wanted to leave in the summer“Diego told me: ‘I stay and I want to fight for this club – I want to fight for my team-mates and for this shirt’. I wasn’t concerned.“He has been showing great passion in the right way and we are happy about this – the club and his team-mates. He is focused on his game and that’s very important.”On adapting to life in England“When you change country and it’s new habits and a new language, you have to bring your philosophy. It’s not easy. It’s important to take time to work with your players.“If you think that you want to change everything, then you make a mistake. It’s important to concentrate on the most important things and then to try to change something and bring your methods.”On the future of John Mikel Obi“For now we haven’t any news.” See also:Tottenham v Chelsea: five key battles  Ads by Revcontent Trending Articles Urologists: Men, Forget the Blue Pill! This “Destroys” ED x ‘Genius Pill’ Used By Rich Americans Now Available In Netherlands! x Men, You Don’t Need the Blue Pill if You Do This x What She Did to Lose Weight Stuns Doctors: Do This Daily Before Bed! x One Cup of This (Before Bed) Burns Belly Fat Like Crazy! x Drink This Before Bed, Watch Your Body Fat Melt Like Crazy x Follow West London Sport on TwitterFind us on Facebooklast_img read more

Move Up a Level

first_img Essential Reading! Get my first book: The Only Sale Guide You’ll Ever Need “The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience.” Buy Now If you don’t know what you should be doing right now, move up a level.Level 0 – Tasks: Your tasks may be important, and they may need to be executed without failure. Tasks, however, represent the very lowest level of importance as a category when it comes to doing meaningful work that is aligned with your purpose. Tasks by themselves don’t tell you much about what you should be doing now. If you have a tough time deciding what to do next, move up a level.Level 1 – Projects and Initiatives: Projects and initiatives move you up a level from tasks. Moving up to this higher level gives you greater perspective. By determining what projects and initiatives should be prioritized, you can make a better, more informed decision about what you should be doing. With so many projects and initiatives vying for your time and attention, it can be hard to decide what takes precedence. Still need help deciding what to spend your time doing? Step up to a higher level.Level 2: Roles and Responsibilities: By looking at your roles and responsibilities, you can better determine which projects and initiatives you need to move forward. When you look at the different parts you play in life, the view from above makes it easier to decide what projects best allow you to fulfill those roles and responsibilities. You’re a parent. You’re an employee. You’re a business owner. You are a spouse. You get the idea. What do these roles command of you?Level 3: Longer Term Goals and Outcomes: The view from your long term goals and outcomes, things that will take years to bring to fruition, is a very different view than looking at your tasks. The contrast between these two views makes it easy to determine what to do next. You only have to ask if it furthers your goals. Where are you going? How are you going to get there? How do you take account for your progress against whats important?Level 4: Purpose and Meaning: If you absolutely must know what you need to do and you are confused, go to the highest perch you can find: your purpose and your meaning. Why are you here? What are you here to do? How are you going to make a difference? What does your soul tell you that you should be doing when you are sitting quietly by yourself?If you are confused about what to do, move up a level. Keep moving up until you find the answer, and then do what you know with certainty.In any business issue, if you don’t know what to do, move up a level.last_img read more

Humble Pie

first_img Originally published Feb 4, 2008 10:12:00 AM, updated October 01 2019 What did I learn this weekend?  First, I learned that even Tom Brady can’t throw a football accurately with linebackers in his face.  Second, Tom Petty might be a bit old to be trying to rock out during halftime.  And finally, yes, I learned that inbound links, website grade, web traffic and other Internet marketing metrics do not affect what happens on a football field. To be honest, I think my prediction last week was clear that it was somewhat in jest.  But still, I make a full apology to our blog readers for going perhaps a bit too far last week when I predicted a Patriots victory using Internet marketing data.  I will now eat my Humble Pie just like the Patriots should be doing.But, that does not mean that all of you reading this article are off the hook!  Why?  Because all these metrics do matter!  Internet marketing metrics matter for your business. While predicting the result of a football game might not make sense, I do think you can predict the future of your business using things like traffic, inbound links and website grade.  More people visiting your website indicates more interest in your business. A higher Website Grade comes from you doing all the right things online, which helps more people find your website.So, I will eat my humble pie. But, your assignment is to get a free marketing report at Website Grader and add to your goals for 2008 to improve your Website Grade, double your website traffic and double your website lead flow. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Measure and Analyze Your Facebook Presence

first_img While these metrics aren’t ones that can be tracked using Facebook Insights, they’re definitely important ones to monitor. Facebook engagement and interaction are important, but you should also be using tools like HubSpot Topics: Also in the Page Overview is a snapshot of some engagement data that shows how much post feedback (i.e. Likes and comments on your Page) it has received in a given period of time. Look at the spike in Likes and comments, and determine which marketing activity occurred at the same time and could have contributed to this engagement boost. Plan more of the marketing tactics that cause spikes in Facebook fan engagement. Facebook Interactions Metrics The following blog post is an adapted excerpt from HubSpot’s new ebook, ” Measuring results is a key part of any marketing strategy, and Facebook is no different. It’s important to realize that Facebook provides its own analytics data for every business Page created on its platform. This data, called Facebook Insights, provides Facebook Page administrators with analytics data about Page visits and engagement. The following is a list of metrics you should regularly track to measure and analyze your Facebook business Page. User Demographic and Activity Metrics In the “Page Overview” section of Insights, you can take a quick look at how many new Likes your page has received as well as the number of your Page’s fans who are actively engaging with your content. Because of Facebook’s EdgeRank (Facebook algorithm for deciding what gets shown in users’ news feeds), this engagement level factors into your content’s ability to spread across Facebook. A key metric to note here is the percent change of active users. Increasing your number of active users can help Use the free data Facebook provides in Insights as well as data on traffic, leads, and customers to make smarter and informed business choices and to A deeper dive into the “Interactions” tab of Facebook Insights allows you to view another meaningful piece of data: unsubscribes. Just as you looked at spikes of engagement to determine causes of that positive behavior, you should also examine spikes in Facebook Page unsubscribes. You have worked hard to generate fans, now take the time to keep them around! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack drive traffic and leads to your business here . In addition, this tab offers specific data on individual posts in terms of impressions and feedback. Use this information to determine which type of content is resonating with your audience. This section of the Insights report also breaks down activity on a given Page by its individual tabs’ page views. Use this data to understand which tabs on your Page are generating the most views, and optimize Pages that aren’t generating much traffic. Also provided is a list of a Page’s top referring websites to help you understand where traffic to your Page is coming from.center_img Originally published Aug 9, 2011 9:00:00 AM, updated October 20 2016 Note: All tabs within Facebook Insights allow you to analyze activity on your Page for specific time frames by applying various date ranges to the data provided. ! maximize the results of your Facebook marketing efforts ” for 2011. Get your free copy or Google Analytics to measure the traffic, leads, and customers you’re driving from Facebook. If you’re not generating leads and customers from Facebook, you might consider altering your strategy. Page Overview Metrics Traffic, Leads, and Customers How to Use Facebook for Business: An Introductory Guide What else do you suggest businesses measure to analyze the effectiveness of their Facebook presence? Under Facebook Insights’ “Users” tab, marketers can obtain more granular information about the activity and demographics of their Page visitors, such as gender, age, location, and language. Facebook Marketing Data . Marketing Analyticslast_img read more

7 Rookie Social Media Mistakes From Big Brands

first_img Social Media Fails Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Feb 16, 2012 9:00:00 AM, updated February 01 2017 Social media can be tricky. If you do a million things well, they may go unnoticed. But if you make just one bad mistake — just one — you can be the source of criticism for months, and maybe even years, to come. You’ll probably even have quite a bit of crisis communication and damage control on your hands. Want to learn what to avoid before your company repeats history? Keep reading about these 7 social media sob stories and how to prevent the same things from happening to you.Netflix Decides to Launch QwiksterNetflix got a lot of heat after it decided to launch Qwikster, whose purpose was to separate Netflix’s DVD-by-mail service from its online streaming service. While launching Qwikster would’ve been a big mistake in itself because users who wanted both DVDs by mail and online streaming would’ve had to create a separate account for each of the two services, Netflix’s social media strategy was completely off as well. When users tried to follow @Qwikster on Twitter, they found a user who talked about drugs and cursed a lot. Even though he wasn’t associated with Netflix, a bad name and poor judgment became associated with the Netflix brand as a result.How do you avoid this?There are tons of examples of companies that have chosen other Twitter usernames that weren’t necessarily their exact company name to avoid a situation like this. For example, Chipotle uses @ChipotleTweets instead of @Chipotle to make sure people know it’s the official account for the company. Just be sure to promote your official social media accounts at the launch of your company so it’s clear which account belongs to you. Additionally, it’s tricky, but if you are able to get Twitter to verify your account, it is helpful to show the public who is officially tweeting on behalf of the [email protected] Tweets a Hurtful [email protected] used the uprising in Cairo to promote its spring collection, as shown in the tweet below. People were appalled that Kenneth Cole himself would use such poor judgment and leverage a sensitive situation as a promotional tool. The disaster in Egypt was a serious matter, and it shouldn’t have been joked about by a brand.How do you avoid this?It may seem cliché, but you need to think before you tweet. Don’t use a disastrous situation as an angle to promote your products. Don’t use someone’s death as a way to promote your products. Your ground rule should be not to use anything that could potentially be hurtful to people to promote your product.CVS Launches a Private Twitter AccountFollowing the examples of many other companies that provide customer service on Twitter, CVS launched the Twitter account, @CVS_Cares. The purpose of social media is to be transparent and connect with people, even if they are not necessarily your followers yet. But when CVS launched its new Twitter account, its tweets were protected, meaning only that only people who CVS approved could follow their tweets, and its tweets weren’t made publicly available. In other words, CVS had to approve everyone who wanted to follow them. How do you avoid this?All of your social media accounts should be available and accessible for the public. Never make your tweets private, disable comments on your Facebook wall, or limit engagement in any other way in social media. Not only does something like protected tweets add more work for your company since you’ll have to accept all requests from users who want to see your tweets, but it will also frustrate people who are unable to see your content until you are both connected. Furthermore, it will prevent your account from gaining any sort of traction, and it will also prevent you from generating the reach you want to build in social media. One of the main purposes of having a presence in social media is to be accessible to your audience, and being private takes that accessibility away.So who’s doing it right? Comcast was one of the first companies to offer customer service on Twitter with its @ComcastCares account. The purpose of this account is to handle complaints and support requests from Comcast customers. Bill Gerth, the manager of the account, spends his time responding to various requests. He remains completely transparent and epitomizes what people are looking for in social media. Now, Comcast has a whole slew of Twitter accounts owned by various Comcast support reps to handle the volume of support tweets it receives.McDonald’s Twitter Hashtag Gets AbusedWhile we are on the subject of ghastly Twitter mistakes, let’s take a look at something a popular fast food restaurant did recently. McDonald’s launched #McDStories as a way to share fun stories about people’s experience at McDonald’s. What McDonald’s didn’t foresee was people sharing negative stories about the McDonald’s brand, and that’s exactly what happened. Anyone who searched for “McDStories” immediately saw thousands of tweets similar to the one below, which described awful experiences users had with McDonald’s. I’d pet a million stray pit bulls before I’d eat a single pink-slimy McBite. #McDStories bit.ly/wd0BDe— Laura Goldman (@lauragoldman) February 4, 2012How do you avoid this? Before choosing a hashtag that will frame your campaign, check to see what (if anything) people are already using that hashtag for. Also think about the other ways people could possibly interpret the hashtag. A fast food chain, especially one that has experienced controversy and negativity toward its brand in the past, should understand that it will have quite a few naysayers willing to speak out against their brand. Offering them an easy way to voice their discontent is never a good idea. Instead, McDonald’s could’ve used other methods it had more control over for distributing positive stories about its brand such as publishing positive testimonials and customer stories on its website instead of using a free-for-all public platform.ModCloth on the other hand, is an example of a brand using hashtags the right way. The clothing retailer started a Twitter contest for Valentine’s Day and asked followers to use the hashtag #sweetsongs to turn their favorite songs into a candy-related song.Chocolate Covered Strawberry Fields Forever#SweetSongs #ModCloth— Brittney Guest (@BrittneyGuest) February 15, 2012The contest was well received and elicited many tweets throughout the day. It also remained on-brand, as ModCloth uses short, cute phrases similar to the ones being tweeted to describe its merchandise.HabitatUK Takes Advantage of Unrelated Trending [email protected] wanted to get more followers, so it decided to take advantage of trending topics. However, instead of relating its tweets to some of the more popular trending topics, it hijacked popular hashtags such as #Apple and #iPhone in order to show up in people’s Twitter searches. Habitat’s tweets had nothing to do with Apple or the iPhone, but its tweets still showed up in searches for these hashtags.How do you avoid this?It’s a great idea to include trending topics in your tweets, but only if the content of your tweets are relevant. As @HabitatUK learned, its brand was hurt when people started calling them out for their spammy behavior. Since then, the company has learned to only use trending topics when they’re applicable to their tweets.Fast Company, on the other hand, is great at utilizing proper hashtags on Twitter. In the example below, Fast Company uses hashtag #infographics when its tweets about an infographic. The rule of thumb should be, if you’re providing more people with valuable content by using a hashtag, then use it. In this case, people who are interested in great infographics can learn more about them through this tweet.Can #infographics make their way from Internet fad to management tool? @GeneralElectric shows us how: bit.ly/w7DVeE/@FastCoDesign— Fast Company (@FastCompany) February 15, 2012Burger King Launches a Facebook ContestBurger King started a Facebook contest called the “Whopper Sacrifice.” If a user de-friended 10 of their Facebook friends, they would get a coupon for a free Whopper. This caused a lot of dismay and confusion because Facebook is about connecting with your friends, and this campaign encouraged people to connect with fewer people. It also violated Facebook users’ expectation of privacy, causing Facebook to shut down the campaign.How do you avoid this?When you launch a campaign in social media, at the very least, you need to make sure it’s umm … social. And de-friending your Facebook friends just for a free Whopper doesn’t exactly encourage social-friendly behaviors. To make matters worse, the Burger King campaign actually notified a user’s friends once they were de-friended, even though friend removal notifications aren’t even something Facebook does when de-friending occurs outside of the campaign. It was for this reason that Facebook shut down the campaign, so the lesson here is to understand individual social platform’s terms of use and privacy policies before you launch a campaign that is in violation of them. In addition, the campaign has nothing to do with Burger King. Just like any other campaign, align your social media campaigns with your broader strategy (which in Burger King’s case means inviting friends to eat with you, not de-friending and angering them).Looking for an example of an effective Facebook campaign? The American Red Cross of Greater Chicago launched a virtual campaign called 80 Seconds, in which users would connect their Facebook accounts to the campaign and watch as photos they had uploaded to Facebook were virtually burned. The campaign went viral because it effectively showed people the dangers of house fires in a powerful, yet social way.Ketchum Offends its Biggest Client One of public relations/marketing agency Ketchum’s biggest clients is none other than shipping giant FedEx, which is based in Memphis, Tennessee. So the morning before a client meeting with FedEx, when one of the Ketchum’s vice presidents tweeted about how he would die if he had to live in Memphis, needless today, FedEx was infuriated.How do you avoid this?When you post updates in social media, you need to remember all of the stakeholders that are important to your company. That may include customers/clients, partners, investors, or the press. Don’t be stupid. Be careful not to publicly tweet or share anything offensive or something that could be taken the wrong way. You may not be tweeting/sharing from your business’ corporate account, but you will still be held responsible for your company’s reputation.What other rookie social media mistakes have you seen business make?Photo Credit: nimbulast_img read more

How to Embed Instagram Photos and Videos, No Hacks Required [Quick Tip]

first_imgA few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly.While Instagram photos have never had the embedding option either, you could easily make up for it with a little HTML know-how. With a little bit of hacking, you could make Instagram photos appear on your blog … but it wasn’t the easiest process possible. Well, lucky for us, we don’t need to hack anymore. Yesterday, Instagram announced that users can now easily generate embed codes for photos and videos through their desktop browser (no mobile support just yet) … and inbound marketers everywhere rejoiced. Now you can use your Instagram content to spruce up blog posts and landing pages with visual content. Yay! If you’re one of those marketers who is excited about this update, but you’re not sure how to start embedding photos and videos, here’s how you do it.How to Embed Instagram Photos and VideosThe process is really intuitive and easy, but here are the step-by-step instructions to embed Instagram posts on your website or blog.Step 1: Open up the photo or video you would like to embed and click the arrow on the top right corner.Step 2: Click ‘Copy Embed Code.’Step 3: Paste it into your site’s HTML code and prosper!One thing to keep in mind is that there isn’t an out-of-the-box sizing option — you’ll have to dive into the code to resize the embedded photo or video. Here’s what it looks like once it’s embedded:PhotoVideo… And that’s it! Easy peasy, lemon squeezy. Tell us — how are you going to use Instagram embeds in your inbound marketing content?Image credit: massdistraction Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Jul 11, 2013 8:00:00 AM, updated July 28 2017 Social Media Videolast_img read more